Jennifer explains that most practices are not stuck because they are not trying hard enough, and they are not missing one magical marketing tactic. More often, growth stalls because the practice is operating from a pattern that creates activity without alignment. This episode helps practice owners recognize where they may be chasing ideas, over-relying on effort, or beginning to build a more strategic marketing system. Jennifer also shares how Salt Marketing’s Online Presence Index can help practices identify the gaps keeping future patients from finding them, trusting them, and booking.

• How to identify whether your practice is operating as a Resourceful, Hustling, or Aligned Practice.
• Why more content, more promotions, or more effort may not fix a deeper messaging or patient journey problem.
• How to use your own data, patient questions, website behavior, reviews, and lead sources to diagnose what is really holding growth back.
• Why an aligned marketing system helps med spas and wellness practices get found, build trust, convert more patients, and grow with less chaos.

• Request Your Online Presence Index

We’re unpacking the real cost of missed calls, slow response times, and disconnected systems. Plus, Shannon talks about why practices that embrace AI now may have a major competitive advantage in the years ahead. Shannon explains how “Avery” – Podium’s AI Patient Coordinator – engages leads in under two minutes. Plus, how Avery books appointments, sends reminders, manages forms, and helps practices improve conversion rates by an average of 40%. From text marketing and Google reviews to operational efficiency and burnout prevention, this conversation offers a practical look at what an “AI employee for med spas” actually looks like in action.

• How AI employees are helping med spas respond to leads faster, reduce missed opportunities, and increase conversion rates
• Why disconnected systems and slow follow-up are costing practices patients and revenue
• What an AI Patient Coordinator can actually do—from scheduling and reminders to reviews and text marketing
• How med spas of all sizes can use AI to reduce burnout, improve the patient journey, and create a more scalable business model

• Connect With Shannon on LinkedIn
• Learn More About Podium

Daria Anne shares her insights from working with medical professionals, wellness providers, and entrepreneurs, along with practical strategies inspired by proven frameworks like writing and publishing a book in 90 days. Whether you’re a med spa owner, functional medicine practitioner, therapist, or health coach, this episode will help you see how your knowledge and experience can be transformed into a compelling book that elevates your personal brand and expands your impact.

• Why writing a book is one of the fastest ways to build authority in the wellness industry
• How a book can help you attract more clients and grow your wellness business
• The key steps to write a book for your business—even if you’re short on time
• How to turn your expertise into a clear message and powerful personal brand
• What it really takes to go from idea to published author—and how to get started today

• Visit TrueVoice Writing online
• Check out the Best Selling Author Program
• Get Daria Anne’s Book, “My Escape From the Sick Care System”

You’ll learn why course-based businesses are uniquely positioned for healthcare and wellness professionals, how they create passive income that runs 24/7, and why you don’t need a massive following or complicated funnels to succeed. Justin breaks down the mindset shift required to move from provider to business owner, and reveals how packaging your knowledge the right way can unlock scalable growth, reduce burnout, and future-proof your income.

• How to turn clinical or wellness expertise into scalable income for wellness providers with an online course or continuing education (CE) business
• Why “passive income” is realistic for wellness providers—and what it actually looks like
• The biggest mistakes professionals make when trying to monetize their knowledge
• A simple, trust-based approach to marketing your expertise (without relying on social media or funnels)

• ProCourseStart website
• Follow ProCourseStart on Instagram
• Dig in with Justin on YouTube

Jennifer introduces the strategies in her book, Get Found Get Booked, including a smarter, more sustainable approach to building a marketing system that works as a cohesive machine. From improving response time to leads, to reframing marketing as a form of service, and implementing automation that supports (not replaces) the human touch, this episode walks you through the exact shifts needed to create predictable growth for your med spa. So if you’re ready to stop guessing and start building a business that books consistently, this is your playbook.

• Why most wellness practices hit a growth ceiling—and how to break through it
• The difference between marketing tactics vs. a true marketing system
• Why speed-to-lead is the fastest way to increase bookings (and where most practices lose leads)
• How to reframe marketing as service—not sales—and why that changes everything
• The 3 key shifts that turn inconsistent marketing into a scalable “marketing machine”
• How automation can improve follow-up, reduce missed opportunities, and increase conversions
• What it really means to build a system that attracts, converts, and retains ideal clients consistently

• Read Chapter One of Get Found Get Booked for free
• Lead Response Article From InsideSales and MIT

Instead of jumping on every new treatment trend, JAG doubled down on evidence-based care, cohesive branding, streamlined automation, and a strong internal culture. The result? Increased website traffic, higher engagement, stronger word-of-mouth referrals, and sustainable expansion across three thriving locations. This episode is a masterclass in how clarity, systems, and long-term thinking drive real medical spa growth.

Resources:

• Check out the JAG Medical Spa website
• Follow JAG Medical Spa on Instagram

From just 38 appointments in 2022 to more than 400 in 2025, Jalayne’s journey shows how listening, courage, and a clear vision can redefine both patient outcomes and business success. Her story offers a powerful blueprint for practitioners who are ready to reimagine what’s possible — and create practices that truly reflect their purpose and passion.

• How to recognize when your current business model no longer aligns with your purpose — and what steps to take to evolve.
• The mindset and operational changes that made Jalayne’s pivot from urgent care to med spa successful.
• The marketing and community strategies that fueled her 10x appointment growth in just three years.
• Why patient-centered communication is the foundation of both wellness and business growth.

Resources:

• Check out the Foundation Health & Wellness website
• Follow Foundation on Instagram

But this episode isn’t about fear — it’s about opportunity. Alex shares why med spa owners must move beyond operating in isolation and instead plug into community, education, and advocacy to protect what they’ve built. He explains how professionalism, collaboration, and a stronger national voice can safeguard the industry’s future while creating more profitable, sustainable businesses. If you care about the long-term success of your aesthetic practice, this conversation will challenge you to think bigger, act sooner, and step into your role in shaping the future of med spas.

Alex shares how AmSpa was built to elevate safety, compliance, and professionalism across the industry, why legal compliance is a growth strategy (not a limitation), and how upcoming legislation could dramatically impact med spa owners who aren’t plugged in. They dive deep into what makes the AmSpa Medical Spa Show unlike any other industry event, the power of community over competition, and Alex’s recent transition into the Chairman role—freeing him to focus on advocacy, industry-wide leadership, and protecting the future of medical aesthetics. This is a must-listen for any med spa owner who wants to grow with confidence and stay ahead of what’s coming next.

• What’s really happening behind the scenes in the med spa industry — including proposed legislation and regulatory shifts that could impact ownership, staffing models, and injectables.
• Why med spa compliance is the foundation of long-term growth — and how professionalism and unified standards protect both your patients and your profitability.
• The biggest operational and legal mistakes even successful med spa owners make — and how to avoid costly missteps before they threaten your business.
• How community, advocacy, and industry involvement shape the future of medical aesthetics — and what you can do now to protect and strengthen your practice.

Resources:

• Follow Alex on LinkedIn
• Join over 50k AmSpa followers on Instagram
• Attend the Medical Spa Show
• Join AmSpa as a Plus Member for 20% Off!

Using the StoryBrand framework, Jennifer shows how true differentiation doesn’t come from new devices or trendy language, but from clearly telling a better story—one where your client is the hero and your practice is the trusted guide. You’ll learn how to connect with the internal motivations driving your clients’ decisions, uncover your practice’s unique “sparkle,” and communicate your value with clarity, empathy, and confidence so the right clients recognize you instantly.

• Why most med spa and wellness marketing sounds the same—and how that sameness is quietly costing you bookings
• How to use the StoryBrand framework to shift your messaging from “look at us” to “we understand you”
• How to identify and communicate your practice’s true differentiator (your “sparkle”) beyond services and devices
• Practical ways to bring your unique story to life across your website, social media, and in-person client experience

You’ll also learn Shannon’s practical approach to building a “fiscally fit” business: spotting the hidden leaks that quietly drain profit, protecting margins with simple cash-management systems, and using small, intentional adjustments to create real financial breathing room. Most importantly, Shannon shows listeners how to build a business that funds the owner’s ideal lifestyle instead of consuming it—without spreadsheets, overwhelm, or working harder. By the end of the episode, you’ll walk away with actionable next steps you can implement right away, plus a clear invitation to connect with Shannon for deeper support if you’re ready to put a real plan in place.

Resources:

• Book your Clarity Call with Shannon here
• Get your own copy of the Fiscal Fitness Playbook here
• Email Shannon here
• Visit the Fit For Profit website here

Throughout the episode, Jennifer walks listeners through a clear, step-by-step approach to building a marketing system that works together: setting realistic goals, reverse-engineering lead and revenue targets, removing friction from the customer journey, and using automation and measurement to scale with confidence. She emphasizes the importance of authenticity, community, and real human connection—both online and in person—highlighting live events and local engagement as powerful, often-overlooked growth drivers. The episode closes with an energizing reminder that the wellness industry is more needed than ever, and that 2026 is a moment to lead with intention, show up fully, and build a marketing plan that supports both business growth and personal fulfillment.

• A clear framework for building a 2026 marketing plan that starts with goals, not tactics, so every decision connects directly to revenue and growth.
• A practical way to reverse-engineer their lead targets, marketing budget, and priorities—removing guesswork and replacing it with clarity and confidence.
• A deeper understanding of what actually drives results in today’s wellness market, including how to reduce friction, improve conversion, and use automation wisely.
• A focused set of next steps to simplify their marketing, cut through industry noise, and build a sustainable system that supports long-term growth without burnout.

After laying the foundation for what makes Google Ads work (and why most campaigns fail), John walks listeners through practical, approachable steps they can take to improve their own advertising—even if they’re managing it solo. From tightening up targeting to building a website that actually converts, John shows how therapists can stop guessing, start measuring what matters, and confidently put their marketing dollars to work. It’s an honest, empowering conversation for any practitioner ready to grow their practice without wasting time, money, or energy.

Resources:

• Connect with John on LinkedIn
• Visit RevKey’s website

By the end of our conversation you’ll not only understand why personal branding and visibility are game-changers for your wellness practice, but also begin to see how you can step into that role — confidently, authentically, and strategically. 

• How to rewire your mindset so you’re ready for visibility (even if you’ve always been “the shy one”).
• The three-step “3E Confidence Method” (Expander → Experience → Embody) and how to apply it to your own journey.
• The five-step “Taylor Swift Method” to celebrity-level positioning for wellness entrepreneurs — how to stand out and be unforgettable.
• The “7/11/4 Psychology of Trust” — how to build deep connection and authority at scale (so you don’t have to rely solely on one-on-one sessions).
• Tune in and discover how to become the Taylor Swift of your industry — the go-to name, the trusted expert, the visible authority people seek out.

Resources:

• UPLVL Agency 
• Kayley Hamilton Instagram
• Kayley Hamilton LinkedIn
• Kayley Hamilton TikTok

Melodie dives into the concept of the “technologist mindset,” emphasizing that successful tech integration requires more than tools—it demands thinking, leadership, and proactive systems design. Together, Jennifer and Melodie explore how practices can clear out “digital fog,” automate with intention, and build meaningful client relationships without sacrificing the personal touch. From streamlining workflows to embracing AI without losing authenticity, this episode is a must-listen for any wellness entrepreneur ready to scale with confidence and clarity.

• Why Tech Problems Are Leadership Problems: Faulty systems are often symptoms of unclear direction and poor delegation. Leading your tech begins with leading yourself.
• How Simplicity Drives Growth: Tech doesn’t need to be flashy—it needs to be functional. Remove unnecessary tools, streamline user journeys, and reduce manual steps to regain control and ease.
• AI as an Enhancement, Not a Replacement: Start small—use AI to reduce time on tasks you already do. Think of it as a “bad intern” that needs guidance, not as a fully autonomous solution.
• Personalization Through Automation: Automate low-value tasks (like scheduling or email confirmations) so you can focus on high-value, human-centric experiences that truly connect with clients.

Resources:

• Visit the Business Tech Ninjas website

Together, Jennifer and Andy break down the essentials of getting started, how to choose the right platforms, and what every practice owner needs to know before investing a single dollar in paid campaigns. They also look ahead at the future of advertising—touching on privacy shifts, AI, and what small businesses can do now to stay ahead of the curve. If you’re ready to scale beyond word-of-mouth and take your growth strategy seriously, Andy’s guidance and insight will help you do it right.

• How to know when it’s time for your wellness practice to start using paid ads.
• The 5 essentials you need in place before spending money on advertising.
• Why copying big-brand ad strategies fails—and what to do instead.
• The future of paid ads, including AI and new trends wellness owners should watch.

Resources:

• Book A FREE Strategy Session with Andy here!
• Connect with PPC Pitbulls Here
• Follow PPC Pitbulls on YouTube for even more insight!

You’ll learn how to spot the perfect moments to ask for referrals, how to craft requests that feel natural and genuine, and how to reward and engage clients so they keep spreading the word. If you’ve ever wondered how to build a referral program for wellness practitioners that actually works, this episode will give you the framework—and the confidence—to start seeing results right away.

• How to design a referral system for your wellness practice
• The RAVE System for recognizing the best moments to ask for referrals
• Scripts and strategies to ask with confidence—without feeling “salesy”
• Simple ways to thank, reward, and engage clients who send referrals
• How automation can make your referral system run on autopilot

Don’t miss Salt Marketing’s Craft Your Perfect Referral Script worksheet—your free step-by-step guide to creating the exact words you’ll use to ask for referrals with ease. Normally reserved for Salted Edge members, we’ve linked it up here in the show notes just for Worth Your Salt listeners!

Sponsor Spotlight: Sofia Health

Enter our promo code, salt when you sign up for a business account here.

Kathleen shares her “Simple Strategy for Success,” which unfolds across five phases: Patients, Process, People, Procedures, and Profits. She emphasizes that first impressions matter — from online reputation to marketing to how phone calls are handled — and that operational excellence is just as critical as marketing to shaping patient experience and ensuring profitability.

They also explore how transforming practice operations (streamlining workflows, clearly defining staff roles, onboarding, staff training, documentation) enhances what marketing is trying to do. When every part of the patient journey — from the first click, to walking in the door, to treatment presentation, to follow-up — is aligned, practices can deliver better satisfaction, reduce friction, increase treatment acceptance, and ultimately improve financial outcomes. Kathleen discusses actual challenges she sees in practices, and the tangible benefits she’s helped clients realize when operations and experience are strengthened in tandem.

• The five phases of practice transformation: Patients, Process, People, Procedures, Profits
• Why marketing needs operations to deliver on its promises
• How a clear patient experience boosts satisfaction, referrals, and treatment acceptance
• Simple ways to streamline staff, systems, and workflows to reduce stress
• Using data and analytics to align growth with profitability

Resources:

• Patients & Profits Website
• Connect with Kathleen on LinkedIn

Drawing on real client stories and her five-part Salted Edge Framework, Jennifer shows how to move beyond piecemeal marketing and build a repeatable system that works even when you’re not. Whether you run a med spa, functional medicine practice, or wellness clinic, you’ll learn how to escape shiny tactic syndrome, free up your time with automation, and finally build a marketing foundation that fuels predictable growth.

• Why quick-fix funnels fizzle out for wellness practitioners—and what to do instead
• The five stages of a true marketing system: Attract, Convert, Create Raving Fans, Automate, and Measure & Scale
• How piecemeal marketing wastes time and money (and how one simple systemized step can multiply results)
• The mindset shift that transforms marketing from stressful guesswork into a confidence-building growth plan

Resources:

• Get Started with The Salted Edge for $1

Throughout the episode, Jessica dives into key topics like allocating marketing budgets, structuring promotions for sustainable growth, and identifying that healthy amount of debt for financing new locations. She also explores the mindset shifts essential for scaling—plus stories of unexpected financial breakthroughs among Med Spa owners she’s guided. Whether you’re launching a new service, planning expansion, or refining your KPIs, Jessica’s insights tie each decision to measurable ROI: customer acquisition cost, lifetime value, and debt-to-ROI ratios.

• How Med Spa owners should allocate marketing budgets depending on their growth stage.
• The smart use of promotions and discounts—when they drive growth versus when they dilute profit.
• What a “healthy” level of business debt looks like and how to ensure it delivers long‑term value.
• The key financial and mindset shifts that unlock expansion readiness and strategic decision‑making.

Resources:

• Maven Financial Partners website
• Connect with Jessica on LinkedIn

Buy “Med Spa Profitability” – What the most profitable med spas are doing and how you can do it, too!

Then get your practical takeaways—Riley shares actionable steps practitioners can immediately implement: optimizing service packages, leveraging Sofia’s trial period, collecting reviews, and tracking key metrics to measure ROI. You’ll discover how thoughtful pricing, intentional marketing, and retention-focused tweaks lead to growing calendars and deeper client relationships. Finally, Riley gives a sneak peek into upcoming features designed to help your practice scale—so you’re empowered to expand with purpose and impact.

• Discover how you can simplify your business operations — spend less time managing and more time serving clients.
• You’ll hear how other practitioners are filling their calendars and growing their revenue by offering both virtual and in-person services.
• You’ll discover how to stand out in a crowded wellness marketplace, using built-in trust signals, a proven vetting process, and marketing tools to attract more ideal clients.

Resources:

• Join Sofia Health and list your wellness business! Use promo code salt to save 10% !
• Follow Sofia Health on LinkedIn
• See Sofia Health success stories on Instagram
• Connect with Sofia Health on Facebook

Together, they unpack the principles behind being an “Ohanapreneur”—leading with purpose, building with process, and prioritizing people, profit, and presence in equal measure. Sharon shares tangible rituals and strategic insights for creating boundaries, mapping roles, and nurturing a culture of deep connection and trust. Whether you’re managing a med spa with your spouse, running a functional medicine clinic with siblings, or simply trying to grow without burning out, this episode offers a powerful blueprint for integrating business growth with soul-led leadership.

• How to implement a Personal Operating System that supports clarity and flow in your wellness business
• What being an Ohanapreneur really means—and why it’s especially relevant to family-run practices
• Sharon’s top tips for role mapping, energy audits, and rituals that reduce emotional burnout
• Why scaling with aloha isn’t soft—it’s strategic

Are you an Ohanapreneur?

Resources:

• Visit Ohanapreneurs online
• Listen to the Ohanapreneur podcast
• Visit Sharon online 
• Follow Sharon on LinkedIn
• Learn more about WELLthy

With her southern roots, Ali’s approach includes a commitment to doing things the right way, and she emphasizes slowing down to get it right—because when you treat people well, they remember, return, and tell others. In this episode, Ali shares invaluable insights on integrating the principles of Unreasonable Hospitality to elevate client experiences and foster your practice’s growth.

• How to personalize client experiences by tailoring your services to meet individual client needs, creating memorable interactions that foster loyalty.
• Strategies to empower your team and cultivate a culture where staff are encouraged to go above and beyond, enhancing overall client satisfaction.
• How you can to balance professional boundaries with exceptional service to create a sustainable culture that inspires reviews and referrals.

Resources:

• Connect with Ali Guy on LinkedIn
• Visit The Shared Co
• Follow The Shared Co on Instagram 
• Learn More about Unreasonable Hospitality CertificationAli’s Favorites:Podcast: On Purpose with Jay ShettyBook: The Ruthless Elimination of Hurry

Jennifer and Michael also dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why automation and systems are the secret to growing without burnout. Michael offers expert guidance on how wellness entrepreneurs can show up authentically, craft a clear message, and build a brand that attracts aligned opportunities—while still allowing them the freedom to do the work they love.

• What makes a personal brand different from a business brand—and why that distinction matters for wellness pros
• How to clarify your message and align your brand with your core values
• The key systems and tools that allow your brand to grow without demanding all your time
• The first step to take when you’re ready to evolve from practitioner to thought leader

Resources:

• Attend Michael’s 3- Day Brand & Business Breakthrough Workshop (use promo code SALT to save over $4,000!)
• Connect with Michael on X
• Connect with Michael on Instagram
• Connect with Michael on Linked In

Crystelle shares how the KCard works, what makes it unique, and why it’s tailor-made for service-based businesses like med spas. We explore real-world use cases, messaging strategies, and how easy it is to implement—even if you’re not super tech-savvy. If you’ve ever wanted a turnkey solution to increase client lifetime value without adding more to your plate, this episode is for you.

Resources:

• Get started with KCard
• Learn more about Launchy
• Connect with Crystelle

• How to set up a Client Attraction System to consistently bring in your dream clients.
• Why a Lead Nurturing System is key to building trust and moving prospects toward becoming paying clients.
• The must-have elements of a Client Conversion System that makes saying “yes” easy and natural.
• Simple strategies for creating a Client Retention System to keep clients engaged and loyal.
• Step-by-step guidance to build a Referral Generating System that turns your happiest clients into your biggest advocates.

Resources:

• Connect with Jennifer on Linked In
• Learn More about The Salted Edge

• How to set up a Client Attraction System to consistently bring in your dream clients.
• Why a Lead Nurturing System is key to building trust and moving prospects toward becoming paying clients.
• The must-have elements of a Client Conversion System that makes saying “yes” easy and natural.
• Simple strategies for creating a Client Retention System to keep clients engaged and loyal.
• Step-by-step guidance to build a Referral Generating System that turns your happiest clients into your biggest advocates.

Resources:

• Connect with Jennifer on Linked In
• Learn More about The Salted Edge

Jody shares her transformational career path—from her pivotal role at the Florida Center for Hormones and Wellness to launching AMP with a laser focus on optimizing both patient care and business success. Listeners will gain firsthand insights into how AMP’s proven blueprint, strategic marketing, and hands-on mentorship are helping clinics bypass the costly learning curve and achieve rapid, sustainable growth—all while maintaining a passion for quality patient care.

• Discover how Jody’s unique background and hands-on experience make her a trusted expert in scaling hormone clinics.
• Learn about AMP’s proven blueprint that accelerates clinic growth by combining optimized operations, precision marketing, and expert mentorship.
• Understand the evolving landscape of hormone clinic management, including common pitfalls and strategic solutions tailored for today’s market.
• Explore actionable strategies to transform your practice into a thriving, 7-figure business without sacrificing patient care.
• Get an exclusive preview of AMP’s tools, including the Hormone Clinic One-Day Evaluation and their upcoming webinar, designed to empower clinic owners with a clear, no-guesswork roadmap for success.

Resources:

• Connect with Jody on LinkedIn

Visit Accelerated Medical Practices

Jody’s Offer for Worth Your Salt Listeners!

• How to attract high-value clients who are ready to commit
• The biggest mistakes studio owners make in their follow-up process—and how to fix them
• Why your website gets visitors but no bookings (and how to change that)
• Simple automations and systems to save time while growing your business
• The secret to turning free trials into long-term memberships

Resources:

• Visit  the Spring Three Website
• Learn more about Thrive, Seran’s program to build and grow your boutique fitness studio business.
• Follow Spring Three on Instagram
• Follow Sprint Three on LinkedIn

A New Perspective on Sales: Learn why developing sales skills is essential for wellness practitioners and how to reframe sales as an act of service.

Practical Sales Strategies: Discover key elements of authentic, trust-based sales conversations that resonate with wellness clients.

Overcoming Common Challenges: Get actionable advice for handling objections like “I can’t afford that” with empathy and confidence.

Sustainable Growth Systems: Hear how scalable sales systems can help you grow your practice while avoiding burnout and staying aligned with your mission.

• Connect With Cyndi on LinkedIn
• Visit Gain The Edge online
• Join the free Gain The Edge Facebook Group
• Get Cyndi’s recorded “2-Step Close” training!

• Why Google Business Profile alone isn’t enough — and how to truly stand out in local search to attract more clients.
• How to simplify online booking systems to reduce double bookings, missed calls, and scheduling headaches.
• Actionable ways to manage social media & reviews without burning out or feeling like you need to be online 24/7.
• How integrated digital tools (like Thryv) can help wellness practitioners automate key processes and reclaim valuable time.

The Thryv Health Engagement Score

01:17  Introduction of guest Megan Belanger of Thryv03:53 What Thryv’s acquisition of Keap means for wellness practitioners04:34 Why wellness practitioners struggle with local search visibility05:05 Google Business: the “relevance, distance, and prominence” framework06:32  Choosing digital tools while staying HIPAA compliant08:22 Common pitfalls in online scheduling and how to solve them10:23 Managing social media & reviews without burning out11:57  Best practices for engaging with client reviews to boost SEO14:55 How optimizing local search directly increases foot traffic and inquiries18:41  Thryv’s Health Engagement Score21:05 The positive ripple effect of implementing smooth online booking24:08 Small wins & automation tips26:19 Overcoming mindset barriers to embracing digital tools28:40 How Thryv helps improve local search rankings beyond Google profiles31:28 How to respond to negative reviews professionally33:19 Using AI tools for review responses + adding SEO-friendly keywords34:26 Small steps to boost visibility without a complete overhaul36:58 Success story: Practitioner skyrockets laser hair removal bookings

• Connect With Megan on LinkedIn
• Get your Health Engagement Score
• Learn More about Thryv
• Try Now! Thryv Product Tour

• The must-have elements of a “Hell Yes!” offer and why they’re the key to building a thriving wellness business.
• How to stop selling services and start selling transformations that align perfectly with what your clients are looking for.
• Jessica’s top strategies for breaking through growth plateaus without adding more to your workload.
• Actionable steps to align your business with your ideal clients so they feel compelled to say “yes” from the start.

1:21  Introduction of  Jessica Miller

3:31  Jessica’s Career Pivot & Discovery of a Common Problem

6:31  Defining the “Hell Yes Offer” Framework

10:01 Mindset Meets Business Strategy

13:01 Key Symptoms of a Weak Offer in Business

17:41 Shifting from Selling Services to Selling Transformations

21:01 Optimizing for Profit & Scaling with a Hell Yes Offer

23:41  Tactical Advice for Wellness Entrepreneurs

25:31 The Practitioner Benefits of a Hell Yes Offer

26:46 How to Connect with Jessica Miller

In today’s competitive health and wellness space, many practitioners are hustling harder than ever—but still struggling to see the growth they desire. If you’ve ever felt like you’re spinning your wheels, constantly chasing new clients, or simply not excited about your current offers, you’re not alone.

In a recent episode of the Worth Your Salt podcast, growth strategist and coach Jessica Miller shared the secret behind transforming your business through what she calls a “Hell Yes Offer”—an irresistible offer that creates momentum, attracts ideal clients, and boosts profits.

A Hell Yes Offer is more than just a product or service—it’s an offer packed with clarity, energy, and client-centered results. According to Jessica, many entrepreneurs fall into the trap of selling services without anchoring them to the transformation their clients really want.

“People are buying your energy. They’re buying the result of the thing you’re selling,” says Jessica.

In other words, clients don’t just want a laser treatment or a coaching session; they want glowing skin or a clear path to financial freedom. Your offer needs to speak directly to that desired transformation.

Jessica shared how many capable business owners, especially in the wellness space, are stuck doing “all the things”—posting on social media, networking, refining websites—but still aren’t generating consistent income. The missing link? A compelling offer that is aligned with what they are passionate about AND what their clients truly want.

Key symptoms of a weak or misaligned offer include:

• Plateauing or declining sales despite heavy effort
• Feeling like you’re constantly chasing clients
• Lack of excitement about what you’re currently selling

Jessica’s approach combines mindset coaching with a solid business framework. Early in her coaching career, she focused on mindset but quickly noticed that clients lacked traction because their offers weren’t binge-worthy.

“They were selling something that nobody really wanted,” Jessica explains. “Once we shifted to creating Hell Yes Offers, businesses started to grow quickly and with ease.”

This strategy helps practitioners stop pushing generic services and start creating offers that solve specific, high-value problems.

Many wellness businesses focus on selling a list of services, but Jessica recommends leading with outcomes. For example:

• Don’t sell a “Laser Treatment.”
• Sell “Younger-looking, glowing skin with zero downtime.”

By positioning offers around results, you attract more attention, command higher prices, and build stronger client relationships.

Trying to optimize everything at once often leads to mediocrity and overwhelm. Jessica recommends identifying the single most impactful offer—one that excites you and delivers what your clients crave—and focusing on optimizing that over a 90-day period.

“There’s gold in your business already,” Jessica emphasizes. “Many practitioners double their revenue just by optimizing what’s already working instead of constantly chasing new leads.”

Jessica’s framework isn’t just about increasing sales—it’s about creating freedom. When your offer becomes the backbone of your business, everything from your marketing to your client fulfillment becomes streamlined.

“It sets people free,” Jessica says. “You gain back time, energy, and clarity by focusing on the offer that drives 80% of your results.”

Jessica shared a case study of a med spa that optimized a single offer around laser treatments. By repositioning it and refining the backend strategy, the spa tripled client value and simplified operations—all within a few short months.

Whether you’re an early-stage wellness entrepreneur or scaling past the million-dollar mark, Jessica’s advice is clear:

• Get laser-focused on one key offer.
• Optimize it for client transformation and profitability.
• Use that momentum to inform and streamline the rest of your business.

“Go all in,” Jessica concludes. “Pick the thing, commit to it, and go.”

Ready to build your own Hell Yes Offer? Start by identifying where your clients are already responding and where you’re making the most impact—then double down on making it irresistible.

• Jessica Miller Coaching
• Follow Jessica on Instagram
• Follow Jessica on Facebook
• Listen to the It’s Your Offer Podcast

If you’re ready to turn your wellness practice’s marketing into a strategic powerhouse, this episode of Worth your Salt will help you take on Marketing Project Management – with Hive! Host Jennifer Orechwa interviews Hive CEO John Furneaux on his background in Information Strategy, his time at Huddle and how Hive’s collaborative solutions can offer a unique perspective on organizing information, setting goals, tracking progress, and empowering teams to take control of their marketing initiatives. The conversation goes deep into how health and wellness practitioners can elevate their marketing efforts by adopting project management strategies and tools. You’ll get practical advice on improving efficiency, clarity, and execution of your marketing plans using fantastic project management tools. 

• Why Project Management Matters for Marketing in Health & Wellness:Hear about the significance of structured project management in crafting and executing a cohesive marketing strategy, especially for businesses in the health and wellness sector.
• Using Project Management to ‘Wrap Your Arms Around’ Marketing Strategy: Hear about common challenges faced by practitioners (e.g., staying on top of campaigns, managing content schedules, or coordinating teams) and how using Hive can help you visualize, organize, and streamline your marketing activities.
• The Hive Approach: Simplifying Complexity in Strategy Execution:John shares insights on how Hive’s solutions enable practitioners to easily collaborate, track tasks, and measure outcomes. Turn overwhelming marketing goals into clear, actionable steps!
• Practical Examples and Tips for Health & Wellness Professionals:John gave us real-life scenarios where health and wellness practitioners transformed their marketing strategy using effective project management.

00:00 – Introduction to Worth Your Salt & Meet Jon Furneaux, CEO of Hive

• The importance of efficient project management for wellness practitioners
• Background on Jon and his journey to founding Hive
• How Hive is revolutionizing team collaboration
• Notable clients using Hive (Disney, NASA, Starbucks, Uber)

03:45 – The Power of Project Management for Wellness Professionals

• The impact of inefficiency on business growth
• Why collaboration and organization are critical in a competitive market
• The “air traffic control” analogy for managing a business

05:00 – The First Step: Taking a Pause

• The importance of stepping back and reassessing goals
• Avoiding the trap of doing the same things expecting different results
• How reflection leads to better strategic decision-making

6:19- How Hive Helps Solopreneurs & Small Teams

• Keeping teams accountable with structured workflows
• Setting and tracking goals effectively
• The value of staying focused on big-picture objectives

10:56 – Setting and Tracking Goals with Hive

• Why every business should have a clear goal-setting framework
• How project management software keeps long-term plans on track
• Checking in on goals regularly to ensure progress

13:17 – Unifying Disparate Systems for Efficiency

• How Hive consolidates tools (email, to-do lists, calendars, team chat)
• Avoiding “tab hell” with an all-in-one workspace
• The benefits of multiple task views (Gantt, Kanban, and list format)

14:38 – Collaboration & Accountability in Hive

• Features that improve team communication
• The importance of assigning tasks and following through
• Sneak peek: Hive’s new mobile app for better on-the-go productivity

16:59 – Hive’s AI & Zoom Integration

• How Hive’s AI assistant “Buzz” helps automate workflows
• Zoom transcription integration for automated action items
• Visual dashboards for tracking team progress

18:17 – The Power of Templates for Scaling a Business

• Creating repeatable processes to save time and ensure consistency
• How pre-built workflows improve efficiency for wellness practitioners
• AI-powered suggestions for project planning

23:34 – Scaling a Business with Standard Operating Procedures (SOPs)

• Why documenting processes is key for growth
• How SOPs allow delegation and expansion
• The Starbucks example: Scaling by perfecting a single location

25:50 – Mindset Shifts for Business Growth

• Overcoming the fear of change
• The difference between working in vs. working on your business
• Why the right tools free you to focus on your passion

26:24 – What’s Next for Hive?

• The upcoming Hive mobile app
• More AI-powered automations to reduce administrative tasks
• Hive’s mission to eliminate “boring work” so users can focus on what they love

• How Hive Can Help You Manage Your Marketing Strategy
• Get Hive for your Project Management
• Connect with John on LinkedIn 
• How To Use Hive To Manage Your Content Calendar

• How Dr. Kusher successfully transitioned his practice from physical locations to a 100% virtual model
• The role of technology in providing personalized, data-driven weight loss solutions
• Key benefits and challenges of running a tech-enabled virtual practice
• How to integrate remote monitoring and digital tools while maintaining strong patient relationship.
•  Actionable advice for practitioners considering a shift to virtual care

This episode is packed with actionable takeaways for anyone in the wellness space, offering listeners a roadmap for making a meaningful impact on their audience’s lives and health.

• Dr Kusher’s LinkedIn Profile
• Compass Total Wellness Website
• Compass Total Wellness on Facebook
• Compass Total Wellness on Instagram
• “Beyond The Scale” by Dr. Eric Kusher

• Why a clear call-to-action (CTA) in the top-right corner is a must.
• How to craft benefits-driven messaging that passes the “grunt test.”
• The importance of outlining a simple 3-step plan for your prospects.
• How to strategically use social proof like testimonials and reviews.
• Why streamlined navigation can dramatically boost conversions.

• Don’t miss Jennifer’s free Website Optimization Checklist for Wellness Conversions to put these insights into action!

• Get the FREE Website Optimization Checklist

• Andrew’s Journey and Inspiration: How his background in competitive sports, business, and personal wellness inspired him to co-found Alively.
• Alively’s Core Mission and Strategy: Insights into how Alively aims to extend people’s health span through targeted resources across fitness, nutrition, sleep, stress management, and social connection.
• Influencer Marketing for Wellness Brands: Practical tips on selecting influencers, building trust, and effectively reaching a wellness-focused audience.
• Actionable Business Advice for Wellness Practitioners: Proven strategies from Andrew on storytelling, partnership building, and sustaining long-term business growth in the wellness industry.

This episode is packed with actionable takeaways for anyone in the wellness space, offering listeners a roadmap for making a meaningful impact on their audience’s lives and health.

04:12 – Andrew’s Journey: From professional swimmer to wellness entrepreneur.08:40 – The Five Pillars: Fitness, nutrition, sleep, stress management, and social connection.14:30 – Marketplace Insights: Why society’s healthspan lags behind lifespan.18:05 – Alively’s Approach: Personalized wellness solutions through curated influencer marketing for wellness and data-driven recommendations.25:20 – The Role of Influencers: Partnering with trusted voices in the wellness space.31:50 – Building Trust: Strategies to foster credibility and authority.40:10 – Go-to-Market Strategy: Leveraging social media and storytelling.

• Alively
• Connect with Andrew on LinkedIn
• Home of Healthspan podcast

They explore how podcast interviews go beyond simple marketing, creating lasting audience connections, establishing thought leadership, and driving brand growth. Chloe shares practical insights on finding the right podcasts, crafting a compelling pitch, and repurposing interviews into powerful content. If you’re a wellness practitioner looking to amplify your reach and build trust with your audience, this episode is packed with actionable advice to help you leverage podcast guesting as a growth-driving tool.

• Why podcast guesting is a must for health and wellness practitioners looking to build authority and engage their target audience authentically.
• How to identify and secure the right podcast opportunities that align with your brand and business goals.
• Tips for crafting a compelling pitch, sharing your story, and delivering value as a podcast guest.
• How to implement Interview Valet’s proven Podcast Interview Marketing strategy to maximize your exposure and see predictable results.

3:11 |Why Podcast Guesting Works for Wellness Practitioners

3:12  |Establishing Authority Through Podcasting

4:31 |Addressing Skepticism on Podcast ROI

7:11 |Authenticity and Audience Connection

8:15  |Finding the Right Podcasts

10:08 |Crafting a Standout Bio and Pitch

14:50 |Overcoming Nerves and Building Confidence

20:47 |Leveraging Podcast Appearances Post-Interview

24:02 |Final Tips and Resources from Interview Valet

In a competitive health and wellness space, building trust and demonstrating expertise are crucial. Podcast guesting offers a unique way to connect with audiences on a deeper level, far beyond what social media or traditional ads can achieve. Through long-form, intimate conversations, practitioners can share their knowledge, answer key questions, and showcase authenticity, making them more relatable to listeners.

Podcast guesting allows wellness practitioners to position themselves as thought leaders. Unlike a short Instagram post or a 30-second reel, podcast interviews provide the time and space to dive deep into topics. By consistently sharing insights across multiple podcasts, practitioners not only reinforce their credibility but also expand their reach to new audiences.

Many practitioners hesitate to invest in podcast guesting, questioning the return on investment. Chloe Williamson clarifies that while podcast guesting isn’t an overnight success tool, it’s a powerful long-term strategy. Interviews are evergreen, meaning they can generate leads and engagement months or even years after publication. A single podcast appearance can be repurposed into blog posts, social media snippets, and even reels, maximizing its value over time.

Bigger isn’t always better when it comes to podcast audiences. Chloe emphasizes the importance of targeting podcasts with engaged, niche audiences who are genuinely interested in the practitioner’s message. Research is key – practitioners should look at the podcasts their peers and mentors are guesting on and identify shows that align with their expertise and goals.

A standout podcast pitch starts with confidence and self-promotion. Chloe recommends keeping bios under 300 words, highlighting key achievements and personal touches. Using numbers and framing topics as questions makes pitches more engaging for hosts and relatable for audiences. For example, “5 Reasons You’re Not Sleeping Well” is far more compelling than a generic “Tips for Better Sleep.”

First-time podcast guests often feel nervous, but Chloe reassures listeners that it’s part of the process. “You’ll hate your first interview,” she jokes, but the important thing is to keep going. Practitioners improve with each appearance, and even less-than-perfect interviews can yield valuable content and insights.

The work doesn’t stop after recording. Promotion is key to maximizing the impact of podcast guesting. Chloe advises tagging hosts on social media, creating audiograms, and repurposing podcast content into blog posts, reels, and more. This amplifies the reach of each appearance, turning one interview into multiple pieces of content.

For practitioners eager to dive in, Chloe highlights the wealth of free resources available at Interview Valet, including technical guides and pitch templates. Taking the time to research podcasts, craft compelling pitches, and promote interviews can significantly enhance a practitioner’s marketing strategy, boosting their credibility and attracting more clients.

Key Takeaway

Podcast guesting isn’t just about talking – it’s about strategically leveraging conversations to build authority, foster trust, and grow a brand in the health and wellness space.

Resources:

• Connect with Chloe Williamson on LinkedIn
• Interview Valet
• Take the Podcast Interview Marketing Assessment

• How to Use the PAGER Method for Effective Content Planning: A simple framework to craft a balanced social media calendar with Promotional, Article, General, Educational, and Repurposed content.
• Tactical Tips for Creating Consistent Content Across Multiple Platforms: Learn how to modify and share content effectively on Instagram, Facebook, LinkedIn, and beyond.
• The Secrets of Content Planning for Better Consistency: Discover how to plan for seasons, holidays, and special promotions so your messaging always feels fresh and relevant.
• Practical Ways to Make Social Posting Easier with Hive: How to organize, collaborate, and streamline your content planning process, saving you time and stress.

If you’re ready to stop guessing and start posting with intention, then this episode is for you! Tune in to take the overwhelm out of your social media and transform your strategy into a 30-day content plan that builds your brand, connects with your audience, and drives real results.

Resources:

• Listen To Annie Shiffman’s Worth Your Salt Episode, “Social Media Presence Without the Pressure!”
• Get Annie Shiffmann’s book, “Simple Social Media”
• Download 30 Days of Content that Converts
• Get started with Hive

In this episode of Worth Your Salt, host Jennifer Orechwa sat down with Marc Cotone, a serial entrepreneur and EOS Implementer who has used EOS to scale his own businesses and now helps others do the same. Marc shares his journey from operational overwhelm to building thriving, scalable businesses. Together, we explore how wellness founders and owners can leverage EOS to break through barriers, amplify their impact, and achieve greater

• What EOS is and how it helps wellness business founders and owners solve common growth challenges.
• The key elements of EOS and why they’re essential for scaling your practice without overwhelm.
• How Marc used EOS to transform his own businesses and why he became an Implementer.
• Practical advice to start integrating EOS principles into your business today.

Resources:

• Connect with Marc Cotone on LinkedIn
• Visit Marc’s website to take his Organizational Checkup

Joining Jennifer is Bianca Blake, co-founder of Klickrr, a platform that’s helped hundreds of service-based businesses harness the power of texting. Bianca’s 15 years of global marketing experience, makes her the perfect guide to teach you how to level up your client engagement via texting. She shares actionable strategies, success stories, and tips on how you can start using text messaging to grow your business today.

• How SMS marketing drives real results: Discover why texting is the secret weapon for increasing client retention and generating foot traffic.
• Real-life success stories: Hear how service-based businesses like yours have transformed their growth using simple but effective text campaigns.
• Personalizing your SMS strategy: Learn how to create engaging, personalized messages that keep your clients coming back for more.
• What’s next in text marketing: Get ahead of the curve with expert insights on the future of SMS, including AI and advanced automation.

Resources:

• Connect with Bianca on LinkedIn
• Get Started with Klickrr for your business

Solita Roberts is the founder of Style to Impact, a personal styling and image consulting firm. After spending over 15 years in the male-dominated finance industry, Solita transitioned to styling, focusing on empowering entrepreneurs, executives, and leaders to use their wardrobe to reflect their brand. Solita’s approach combines practical style advice with deep personal reflection, enabling her clients to show up confidently and authentically in both personal and professional spaces. Her expertise spans across various industries, helping her clients feel empowered through the clothes they wear.

• 1:17 — Monica’s journey: Founding HueTrition, emphasizing energy management for leadership, and combining health, technology, and well-being.
• 02:35 — Overcoming early challenges: Prioritizing energy and time to drive sustainable business growth.
• 03:40— HueTrition’s holistic approach to health: Personal and business goals, sustainable wellness, and empowering clients to “live with more color.”
• 04:58 — Expanding into HR consulting: Addressing team management challenges and the need for personalized HR solutions.
• 06:25 — Consulting services overview: Streamlining processes, optimizing software, and guiding businesses with effective HR practices.
• 07:22 — Integration of marketing and HR: Supporting wellness business growth, maintaining compliance, and adapting to new trends like AI.
• 09:21— Comprehensive support for businesses: Improving team engagement, training strategies, and enhancing customer interactions.
• 11:44— Future outlook: Evolving health and wellness businesses, key advice for practitioners, and the importance of ROI in marketing and HR investments.
• 13:19— Monica’s motivations, exciting projects at HueTrition

In the latest Worth Your Salt podcast episode, host Jennifer Orechwa sat down with Monica SanMiguel, founder of HueTrition, to discuss a unique model for approaching HR for wellness business growth. Monica’s vision for HueTrition started with a mission to promote healthy and sustainable eating habits. However, her journey as an entrepreneur soon revealed a bigger opportunity—combining her expertise in wellness, marketing, and human resources to offer comprehensive solutions for growing businesses.

The Intersection of HR and MarketingMonica discovered that a company’s employer brand is a key element not only in attracting top talent but also in enhancing patient and client experiences. By integrating her HR expertise with strategic marketing efforts, wellness businesses can create an environment where both employees and clients thrive. Monica believes that effective HR and wellness business growth depend on well-managed teams that not only perform better but also help build a trustworthy brand.

A Holistic Approach to Business Growth​HueTrition’s approach is not just about eating better; it’s about creating sustainable practices that benefit businesses in the long run. Monica emphasizes the importance of personalized strategies and holistic thinking. HueTrition combines elements of wellness, compliance, and marketing in a way that empowers businesses to operate independently, yet more effectively, thus supporting HR and wellness business growth.

Building a Strong Foundation with HR Services​Monica shares how she expanded HueTrition’s services to address HR needs within wellness businesses. From compliance training to employee resource planning, HueTrition offers a range of services that help businesses streamline operations and build happier, more engaged teams. This approach isn’t about cookie-cutter solutions but about tailoring strategies to each business’s unique needs, ultimately driving HR and wellness business growth.

Future Outlook and Key Insights​As Monica and Jennifer discussed the future of wellness, one theme became clear: adaptability. With the rise of AI and technological advancements, businesses must continually evolve to stay relevant. Monica foresees a growing need for integrated solutions that blend marketing, HR, and wellness initiatives. By taking a holistic view of people and practices, HueTrition aims to empower businesses to navigate these changes confidently and achieve HR and wellness business growth.

For wellness practitioners looking to scale, Monica’s key takeaway is to focus on the return on investment in both people and marketing. Whether it’s optimizing team performance or fine-tuning lead generation strategies, it’s all about measuring results and making intentional choices to drive business success.

Resources:

• HueTrition Website: HueTrition.com
• Free Video Marketing Tip Sheet: SaltMarketing.co/Video
• On Purpose with Jay Shetty Podcast: Jay Shetty Podcast

Solita Roberts is the founder of Style to Impact, a personal styling and image consulting firm. After spending over 15 years in the male-dominated finance industry, Solita transitioned to styling, focusing on empowering entrepreneurs, executives, and leaders to use their wardrobe to reflect their brand. Solita’s approach combines practical style advice with deep personal reflection, enabling her clients to show up confidently and authentically in both personal and professional spaces. Her expertise spans across various industries, helping her clients feel empowered through the clothes they wear.

• 1:17 — Monica’s journey: Founding HueTrition, emphasizing energy management for leadership, and combining health, technology, and well-being.
• 02:35 — Overcoming early challenges: Prioritizing energy and time to drive sustainable business growth.
• 03:40— HueTrition’s holistic approach to health: Personal and business goals, sustainable wellness, and empowering clients to “live with more color.”
• 04:58 — Expanding into HR consulting: Addressing team management challenges and the need for personalized HR solutions.
• 06:25 — Consulting services overview: Streamlining processes, optimizing software, and guiding businesses with effective HR practices.
• 07:22 — Integration of marketing and HR: Supporting wellness business growth, maintaining compliance, and adapting to new trends like AI.
• 09:21— Comprehensive support for businesses: Improving team engagement, training strategies, and enhancing customer interactions.
• 11:44— Future outlook: Evolving health and wellness businesses, key advice for practitioners, and the importance of ROI in marketing and HR investments.
• 13:19— Monica’s motivations, exciting projects at HueTrition

In the latest Worth Your Salt podcast episode, host Jennifer Orechwa sat down with Monica SanMiguel, founder of HueTrition, to discuss a unique model for approaching HR for wellness business growth. Monica’s vision for HueTrition started with a mission to promote healthy and sustainable eating habits. However, her journey as an entrepreneur soon revealed a bigger opportunity—combining her expertise in wellness, marketing, and human resources to offer comprehensive solutions for growing businesses.

The Intersection of HR and MarketingMonica discovered that a company’s employer brand is a key element not only in attracting top talent but also in enhancing patient and client experiences. By integrating her HR expertise with strategic marketing efforts, wellness businesses can create an environment where both employees and clients thrive. Monica believes that effective HR and wellness business growth depend on well-managed teams that not only perform better but also help build a trustworthy brand.

A Holistic Approach to Business Growth​HueTrition’s approach is not just about eating better; it’s about creating sustainable practices that benefit businesses in the long run. Monica emphasizes the importance of personalized strategies and holistic thinking. HueTrition combines elements of wellness, compliance, and marketing in a way that empowers businesses to operate independently, yet more effectively, thus supporting HR and wellness business growth.

Building a Strong Foundation with HR Services​Monica shares how she expanded HueTrition’s services to address HR needs within wellness businesses. From compliance training to employee resource planning, HueTrition offers a range of services that help businesses streamline operations and build happier, more engaged teams. This approach isn’t about cookie-cutter solutions but about tailoring strategies to each business’s unique needs, ultimately driving HR and wellness business growth.

Future Outlook and Key Insights​As Monica and Jennifer discussed the future of wellness, one theme became clear: adaptability. With the rise of AI and technological advancements, businesses must continually evolve to stay relevant. Monica foresees a growing need for integrated solutions that blend marketing, HR, and wellness initiatives. By taking a holistic view of people and practices, HueTrition aims to empower businesses to navigate these changes confidently and achieve HR and wellness business growth.

For wellness practitioners looking to scale, Monica’s key takeaway is to focus on the return on investment in both people and marketing. Whether it’s optimizing team performance or fine-tuning lead generation strategies, it’s all about measuring results and making intentional choices to drive business success.

Resources:

• HueTrition Website: HueTrition.com
• Free Video Marketing Tip Sheet: SaltMarketing.co/Video
• On Purpose with Jay Shetty Podcast: Jay Shetty Podcast

• How authenticity in appearance can build trust and credibility with clients in the health and wellness industry.
• Strategies for developing a signature style that enhances both personal confidence and professional authority.
• Practical tips for building a capsule wardrobe that is minimalist yet impactful, helping practitioners align their style with their brand.
• Actionable steps for aligning wardrobe choices with personal values, and the benefits of Solita’s “Style Shift Session” for a style transformation.

Solita Roberts is the founder of Style to Impact, a personal styling and image consulting firm. After spending over 15 years in the male-dominated finance industry, Solita transitioned to styling, focusing on empowering entrepreneurs, executives, and leaders to use their wardrobe to reflect their brand. Solita’s approach combines practical style advice with deep personal reflection, enabling her clients to show up confidently and authentically in both personal and professional spaces. Her expertise spans across various industries, helping her clients feel empowered through the clothes they wear.

Timestamps:

• [02:15] – Why your wardrobe matters in health and wellness
• [04:40] – Solita’s journey from finance to fashion
• [09:05] – Authenticity through personal style: How wardrobe impacts trust
• [12:30] – How to bring cultural and personal expression into your wardrobe
• [15:50] – Dressing for success as an introvert: Letting your clothes speak for you
• [20:45] – Styling tips for both men and women in the wellness industry
• [25:10] – Aligning your wardrobe with your professional brand and personality
• [28:35] – Capsule wardrobes: Why personalization matters more than minimalism
• [35:10] – Success story: How bold fashion choices empowered a TEDx speaker
• [40:25] – Key wardrobe mistakes to avoid when dressing for credibility
• [44:50] – Actionable tips for aligning your style with your brand and values

1. Authenticity is Key: Your wardrobe is a direct reflection of your personality and brand. Solita explains how being authentic in your clothing choices builds credibility with clients.
2. Professional Presence: Learn how to use your wardrobe to make an impact in professional settings, particularly in health and wellness, where trust is essential.
3. Styling for Comfort & Confidence: Solita offers advice on how fitness professionals and those constantly on the go can balance comfort with personal style.

Resources:

• Style To Impact Website – Book a Style Shift session with Solita Roberts. 
• Follow Style to Impact on Facebook
• Follow Solita on Instagram
• LinkedIn: Solita Roberts
• Book: The Power Is Within You by Louise Hay

Wellness practitioners are facing new challenges—rising costs, discerning clients, and a growing demand for clinically proven solutions. Jennifer dives into three transformative strategies that will help you not just survive but thrive in these changing times. From attracting higher-value clients to building trust-based marketing and developing strategic client relationships, this episode is packed with actionable insights that will empower you to scale your practice and grow your profits!

• The current trends in the wellness industry and how the shift toward clinically proven solutions is affecting your business.
• Why trust-based marketing is essential to attracting and retaining high-value clients in today’s market.
• How to strategically develop your client base by focusing on quality over quantity and nurturing existing relationships.
• Actionable strategies to build authority in your field and grow your practice sustainably, even in a challenging economy.

Resources:

• Download the full report: Urgent Market Shift: What Health & Wellness Practitioners Must Do Now to Scale and Thrive

Joanna shares her powerful journey from a stressed-out business owner to a confident leader with a streamlined, multi-six-figure business. In this episode, she reveals her proven strategies for creating predictable income, attracting ideal clients, and building supportive teams. Joanna’s insights are a game-changer for any practitioner looking to achieve both professional success and personal well-being. Tune in to learn how you can take control of your business and start living the life you’ve always dreamed of.

• Price Your Services Properly: Discover why pricing based on industry standards or perceived market affordability is flawed, and how to set prices that ensure your business is profitable and sustainable.
• Provide the Ultimate Result: Learn how to design programs and packages that truly help your clients achieve their goals, moving beyond single sessions to offer transformative experiences.
• Enroll Clients Predictably: Uncover the secrets to building a powerful and predictable sales system that converts leads into committed, long-term clients.
• Declare Your Vision, Values, and Voice: Find out how to differentiate your business by clearly communicating your unique vision and values, attracting the right clients and staff.
• Map Your Client Journey and Client Experience: Use Joseph Campbell’s Hero’s Journey to create a powerful, transformational experience for your clients, turning them into raving fans who refer new business to you.

Don’t miss this opportunity to learn from Joanna Sapir’s expertise and start making meaningful changes in your wellness practice today!

• [02:30] – Joanna’s journey from high school history teacher to wellness business owner.
• [07:15] – The turning point: learning how to build a sustainable, profitable business.
• [10:45] – Creating the Profitable Practitioner Academy: the origins and structure.
• [15:30] – Core philosophies of business development for wellness practitioners.
• [22:00] – Transitioning from freelancer mindset to leadership and program design.
• [31:00] – Visual frameworks and creating unique programs for client results.
• [36:15] – Designing a repeatable, effective sales process for wellness businesses.
• [41:20] – Overcoming common mistakes: packed schedules and freelancer mindset traps.
• [47:10] – Building a supportive team and systems to scale your practice.
• [53:45] – Client success stories: transforming wellness businesses with Joanna’s program.
• [59:00] – The mindset shift required to achieve long-term business success.
• [01:05:30] – Joanna’s free masterclass and resources for practitioners.

If you’re a wellness practitioner, you likely entered the field because you’re passionate about helping others achieve better health and balance. However, many wellness professionals find themselves overwhelmed by the demands of running a business, juggling client sessions, and struggling with inconsistent income. This episode with wellness business coach Joanna Sapir offers a roadmap for practitioners to transform their businesses, attract the right clients, and create a more sustainable work-life balance.

Joanna shares her personal journey from a history teacher to the founder of a successful strength and conditioning gym. Despite her passion, she found herself burnt out and unable to manage the business side of things effectively. It wasn’t until she learned how to structure her business systems that she was able to achieve profitability and eventually sell her business.

Today, Joanna works with wellness practitioners through her Profitable Practitioner Academy, helping them adopt a leadership mindset and transition away from the freelancer model that many wellness professionals fall into. She emphasizes the importance of creating structured programs and treatment plans rather than simply selling individual sessions. This shift not only improves client outcomes but also creates a predictable revenue stream for practitioners.

One of the key concepts Joanna teaches is her Client Champion Formula, which is built on three pillars: identifying your ideal client, designing effective programs or treatment plans, and implementing a repeatable sales process. She also highlights the value of building a supportive team and establishing systems that allow the business to function without constant oversight from the practitioner.

For practitioners stuck in the cycle of overworking and under-earning, Joanna’s approach provides a clear path to success. By stepping into a leadership role, creating meaningful client relationships, and optimizing business systems, wellness professionals can not only grow their income but also find more time for self-care and personal growth.

• Shift from a freelancer mindset to a leadership role in your business.
• Design structured programs or treatment plans based on client results.
• Implement a repeatable sales process to turn leads into loyal clients.
• Build a team and systems that allow your business to run without you.
• Focus on long-term sustainability to avoid burnout and grow profitability.

Resources:

• Joanna Sapir’s Website
• Profitable Practitioner Academy
• Joanna’s Free Masterclass 
• Business Revolution for Practitioners Podcast

• How generative AI can save time and increase efficiency in daily operations.
• Specific examples of AI tools that can enhance client engagement and personalization.
• Strategies for using AI to reduce costs and boost marketing efforts.
• Tips on staying ahead of AI trends and preparing for the future of technology in health and wellness.

• 3:10 Evolution of marketing strategies and chatbots
• 4:27 Addressing the gap in AI understanding
• 6:08 Explanation of generative AI and its capabilities
• 9:21 Five categories in the AI Strategy Playbook: planning, production, personalization, promotion, performance
• 11:09 Leveraging AI in health and wellness practices
• 12:29 Advice for practitioners hesitant about adopting AI
• 21:09 Personalization in health and wellness using AI
• 25:27 Common mistakes to avoid when adopting AI
• 36:11 Ethical considerations and AI policy development

Generative AI, a subset of artificial intelligence, is revolutionizing various industries, including health and wellness. This technology’s ability to create content, generate conversations, provide counsel, and even write code offers numerous opportunities for practitioners to enhance their services, streamline operations, and stay competitive.

Generative AI goes beyond traditional AI, which typically focuses on analyzing past data to make predictions. Instead, it creates new content and interactions, making it a powerful tool for businesses looking to innovate and improve efficiency. For health and wellness practitioners, this means being able to automate routine tasks, engage clients more effectively, and personalize services.

Arvel Craig, a recognized AI expert, emphasizes the practical applications of generative AI in his book, “The AI Strategy Playbook.” He outlines five categories for implementing AI in marketing and business operations: planning, production, personalization, promotion, and performance. Each category addresses different stages of a business’s workflow, providing specific strategies to leverage AI’s capabilities.

1. Content Creation: AI can assist in generating high-quality content for blogs, newsletters, and social media, ensuring consistency in messaging and freeing up time for practitioners to focus on client care.
2. Client Engagement: AI-driven chatbots and communication tools can provide immediate responses to client inquiries, enhancing engagement and satisfaction. These tools can simulate personal interactions, making clients feel valued and heard.
3. Personalization: AI can analyze client data to tailor recommendations and services, providing a more personalized experience. This can lead to better client outcomes and stronger relationships.
4. Operational Efficiency: Automating administrative tasks such as appointment scheduling, follow-up reminders, and email management can significantly reduce the workload on practitioners, allowing them to focus on direct client interactions.
5. Financial Savings: By automating content creation and operational tasks, practitioners can save on costs associated with hiring additional staff or outsourcing services.

1. Transparency: Clearly communicate to clients when AI is being used, ensuring transparency and maintaining trust.
2. Data Privacy: Develop and adhere to strict data privacy policies, ensuring client information is used responsibly and ethically.
3. Human Oversight: Always involve a human in the loop to review AI-generated content and interactions, maintaining a high standard of quality and accuracy.
4. Continuous Learning: Stay informed about AI advancements and trends by joining AI communities, attending webinars, and participating in discussions. This continuous learning approach helps practitioners remain competitive and innovative.

As AI technology advances, its integration into business operations will become more seamless and comprehensive. However, the importance of maintaining a human touch cannot be overstated. Practitioners should focus on using AI to enhance, not replace, their unique human capabilities. By balancing automation with genuine human interactions, they can provide a holistic and empathetic client experience.

Resources:

• Arvel Craig’s LinkedIn Profile
• The AI Strategy Playbook
• The Artificial Intelligence Marketing Podcast
• Drift: This Won’t Scale
• Ethan Malik

Join us as Dayna unveils the secrets behind building a formidable brand. Discover how to fortify your brand by nurturing a cohesive team culture, as Dayna shares her A-B-C’s approach to teaching marketing and differentiation within the team. Plus, hear how The Winchester has established a mentorship program, designed to shape budding professionals for success in the industry. 

• How to strengthen your brand through fostering a positive team culture.
• How to inspire loyalty and ensure repeat visits from your satisfied clients.
• The significance of implementing a mentorship program to train emerging professionals.
• Strategies for cultivating client loyalty and encouraging repeat visits.

In this episode of “Worth Your Salt,” host Jennifer Oraqua sits down with Dana Nyman, the dynamic Director of Winchester Spa and Salon in South Carolina. Dana shares her inspiring journey from managing social media to leading a top-tier spa, diving into how her background in psychology shapes her innovative marketing strategies. The conversation covers the challenges of scaling a business in the competitive spa and salon industry, the importance of consistent branding, and how to leverage customer feedback to enhance guest experiences. Dana also reveals her approach to building a loyal client base through community engagement, creative marketing, and a successful membership program. This episode is a must-listen for spa and salon owners looking to elevate their business to new heights.

• 2:31 : Dana’s journey from biology and psychology to the spa industry.
• 6:16: Marketing strategies for fostering growth in a competitive market.
• 12:46 : The role of psychology in crafting effective marketing campaigns.
• 16:31: Customer feedback and its impact on refining services.
• 22:11: Importance of branding and consistency in marketing.
• 27:51: Expanding the brand’s reach through social media and community events.
• 35:21: Tips for building a successful membership program.
• 40:01 : The value of staying on trend and the role of technology in service enhancement.
• 47:36: Mentorship programs and future developments at Winchester Spa and Salon.

In this episode of “Worth Your Salt,” Jennifer Orechwa explores the intricate journey of scaling a spa & salon business with Dayna Nyman, Director of Winchester Spa and Salon. The conversation begins with Dana’s unexpected transition from a background in psychology to a flourishing career in spa management. Despite initial doubts about her academic choices, Dana discovered that her understanding of human behavior profoundly influenced her approach to marketing. This unique perspective enabled her to design emotionally resonant campaigns that connect deeply with clients, setting Winchester apart in a saturated market.

Dayna emphasizes the importance of maintaining a strong brand identity. Consistency across all marketing channels—whether it’s social media, in-salon experiences, or community outreach—ensures that the brand’s message of luxury and wellness is clearly communicated. This approach has not only attracted a loyal customer base but also garnered multiple community-voted awards for the salon.

One of the standout strategies Dayna discusses is the spa’s innovative membership program, which has evolved from complex offerings to a more streamlined and customer-friendly model. By tailoring the program to client preferences, Winchester has successfully fostered repeat business and increased customer satisfaction. Dana highlights the role of customer feedback in this process, sharing how the salon uses automated systems to gather and act on client reviews, ensuring continuous improvement.

Dana also touches on the significance of keeping marketing efforts fresh and relevant. By paying close attention to social media trends and engaging with the local community, Winchester has managed to stay ahead of the curve. Dana’s strategy involves leveraging platforms like Instagram, YouTube, and Pinterest to reach a broader audience, ensuring that the spa’s presence is felt across the digital landscape.

As the episode wraps up, Dayna shares her vision for the future of the Winchester Spa and Salon, which includes a strong focus on mentorship and cultivating the next generation of industry professionals. She also discusses the growing importance of technology in enhancing client experiences and streamlining operations, from digital consultation forms to AI-driven marketing tools.

• Keap Business Automation Software
• Dayna Nyman – LinkedIn Instagram
• Winchester Spa and Salon
• Sophia Hilton
• Aesthetics Social Club

• Understand the pivotal role of SEO in enhancing online visibility for wellness businesses;
• Discover actionable strategies for quick SEO wins that attract more clients;
• Gain insights into how AI is reshaping SEO dynamics and how to capitalize on those trends.

• 05:01 – The evolving landscape of SEO
• 10:01 –  Key SEO strategies for wellness practitioners
• 15:01 – Importance of Google My Business and reviews
• 20:01 –  Role of AI in content creation and SEO
• 25:01 –  Long-term SEO strategies and content pillars
• 30:01 –  Balancing technical SEO with authentic content
• 35:01 – Integrating SEO into a broader marketing strategy

In today’s digital age, SEO remains a vital tool for wellness practitioners aiming to boost their online visibility and attract more clients. Despite some beliefs that organic SEO is outdated, experts like Greg Brooks argue that it’s far from dead. Instead, it’s evolving, especially with the integration of AI and machine learning.

SEO helps businesses get found online by optimizing their websites to rank higher in search engine results. For wellness practitioners, this means being visible when potential clients search for services in their area. The key components of SEO include keyword research, content creation, and optimizing Google My Business profiles.

AI is transforming SEO by helping businesses create more relevant and valuable content. Tools like ChatGPT can assist in generating content ideas, refining existing content, and understanding user intent. However, AI should be seen as a tool to enhance human creativity, not replace it.

One of the most effective strategies for local SEO is optimizing your Google My Business profile. This includes ensuring your business information is accurate, collecting and responding to reviews, and posting regular updates. Reviews play a crucial role in building trust and attracting new clients.

Content creation is at the heart of SEO. Wellness practitioners should focus on creating content that is helpful, informative, and addresses the needs of their audience. This includes blog posts, videos, and social media updates. The goal is to provide value and build trust with potential clients.

SEO is a long-term game. Wellness practitioners should aim to be the best resource in their area by consistently creating high-quality content and building backlinks from reputable sources. This not only improves search rankings but also establishes authority and credibility in the industry.

SEO should be part of a broader marketing strategy that includes social media, email marketing, and offline efforts. By providing consistent value across multiple channels, wellness practitioners can build a strong online presence and attract a loyal client base.

Key Takeaways

1. Optimize Google My Business – Ensure your business information is accurate and actively manage reviews.
2. Leverage AI Tools – Use AI to enhance content creation and keyword research.
3. Focus on Valuable Content – Create content that provides real value to your audience.
4. Build Quality Backlinks – Collaborate with local businesses and organizations to build backlinks.
5. Think Long-Term – SEO is a marathon, not a sprint. Consistency is key.

• Google My Business
• SearchTides
• Greg Brooks LinkedIn
• Keap Business Automation Software
• Rick Rubin’s Book

From staying ahead of consumer behavior shifts to navigating technological advancements, Brent offers a treasure trove of insights that you simply can’t afford to miss, especially if you’re in the wellness business. Trust me, this laid-back chat is packed with nuggets of wisdom that will leave you inspired and ready to take your marketing game to the next level!

• Bridging the gap between online interactions and real-world connections;
• Gaining a competitive advantage by building face-to-face trust;
• Running successful tangible retargeting campaigns, understanding crucial metrics, and enhancing your overall customer experience; and
• How Celebration Marketing stays ahead of the curve in adapting to changes in consumer behavior and technological advancements.

• 02:11 Brent’s background and journey with Celebration Marketing
• 03:01 The evolution of Celebration Marketing from shared envelopes to targeted direct mail
• 04:21 The challenges and successes of early direct mail marketing
• 06:01 Combining direct mail with digital marketing for better engagement
• 08:31 Success stories and examples of effective retargeting campaigns
• 10:11 Details of the retargeting process and how it works
• 11:01  Increasing customer engagement through personalized direct mail
• 13:01 Direct mail in a digital world
• 14:31 Combining direct mail with digital marketing efforts
• 16:01 Key elements of a successful retargeting campaign for wellness practitioners
• 17:31 Importance of quality data and personalized messaging
• 19:01 Metrics that matter in evaluating the success of direct mail campaigns
• 20:31 Enhancing customer experience with personalized direct mail
• 22:01 Ethical considerations and consumer perceptions of data use
• 23:31 Staying ahead of the curve with innovative direct mail strategies
• 25:01Scalability and market research potential of direct mail campaigns

Health and wellness practitioners often rely on personal interactions and tangible results to build trust with clients. However, digital presence through websites, social media, and emails is crucial for attracting new business. Brent Nygaard, owner of Celebration Marketing, shares how blending digital intelligence with traditional direct mail can convert fleeting online interactions into lasting impressions, enhancing customer engagement and driving tangible results.

Brent Nygaard, with three decades of hands-on marketing experience, discusses his journey in the industry and how Celebration Marketing evolved from shared envelope advertising to targeted direct mail campaigns. Initially working with brands like Valpak, Brent encountered challenges in proving ROI and client retention. The shift to personalized direct mail, especially for birthdays, provided measurable results and consistent customer engagement.

Celebration Marketing identifies website visitors and retargets them with personalized physical mailers. By integrating digital tracking with traditional direct mail, businesses can bridge the gap between online interest and tangible client engagement. This approach ensures that visitors who leave a website without providing data are still reached through follow-up emails and mailers, increasing the chances of conversion.

Brent shares success stories, including a regional furniture chain that saw a 20% response rate in actual purchases from direct mail retargeting. By identifying and targeting visitors who showed interest in specific products, the campaign significantly improved engagement and sales. This method is adaptable for various businesses, including health and wellness practitioners, who can leverage it to enhance client interactions and drive revenue.

1. Quality Data: Using accurate and relevant data to target website visitors ensures that the mailers reach interested and potential clients.

2. Personalized Messaging: Including the recipient’s name and crafting a concise, attractive message increases the chances of engagement.

3. Compelling Offers: Providing exclusive offers or incentives through direct mail encourages recipients to take action, such as booking an appointment or visiting a location.

4. Segmentation: Tailoring the mailers based on specific website pages visited or the duration of the visit helps in sending relevant and effective messages.

While personalized direct mail can enhance customer experience, it’s essential to address ethical considerations regarding data use. Brent acknowledges that some consumers may have concerns about privacy, but transparency and responsible data handling can mitigate these issues. Providing valuable and relevant content helps in building trust and loyalty among clients.

Despite predictions of its decline, direct mail continues to be an effective marketing tool, especially when combined with digital strategies. The level of sophistication in targeting and personalization makes it a valuable method for health and wellness practitioners. QR codes and video links further enhance engagement by providing additional information and a personal touch.

Resources:

• Brent Nygaard’s LinkedIn Profile
• Celebration Marketing
• Embrace the Suck – Book by Brent Gleeson

Jennifer welcomes a true visionary in the wellness industry, Cate Stillman. With a rich tapestry of experience as an entrepreneur, Ayurvedic practitioner, and certified yoga teacher, Cate has been at the forefront of guiding individuals towards optimal health and wellbeing since 2001. As the founder of Yoga Healer.com and Yoga Health Coaching, she has cultivated a vibrant global community of wellness enthusiasts eager to elevate their personal and collective wellness. With a wealth of knowledge distilled from years of dedicated practice and study, Cate is uniquely positioned to share invaluable insights on how YOU can scale your wellness business. Get ready for transformative wisdom that will help you unlock the secrets to thriving in the ever-evolving landscape of wellness!

In this episode, you’ll learn:

• How to identify scalable opportunities within your wellness practice.
• Strategies for expanding your reach and impact while maintaining authenticity.
• Tips for optimizing profitability and sustainability in your wellness business.
• Insightful guidance on navigating the challenges and opportunities of the evolving wellness industry.

Tune in to this enlightening conversation with Cate Stillman to discover the keys to taking your wellness business to new heights!

Resources:

WellnessPro Academy – Save $600 with code BESTOFFERThe Ayurvedic Experience

Yoga Healer on Instagram

https://catestillman.com/

Step outside your comfort zone and discover the transformative power of authentic engagement with your audience! 

In this episode, you’ll learn:

• Strategies for stepping outside your comfort zone to engage more deeply with your audience.
• Tips for creating meaningful connections and fostering genuine interactions.
• How to navigate the territory of authentic engagement without fear or hesitation.
• The importance of building bridges and sparking conversations to create spaces where everyone feels seen and heard.

Resources:

Learn About Fit Body Boot Camp

Connect with MK Stahl on LinkedIn

Learn more about MK

Engage With The Fit Body Boot Camp Community

Here’s just a little of what you’ll find in this episode of Worth Your Salt:  

• Strategies to confidently share your expertise, backed by Dr. Anna Marie Frank’s extensive experience as a brain health professional and podcast host.
• Insights into overcoming imposter syndrome, empowering you to embrace your unique expertise and make a meaningful impact.
• Practical strategies for maximizing the impact of your podcast interviews and fostering engaging dialogue
• Expert advice, actionable tips and insights for staying on track and delivering consistent value through podcasting.

Anna Marie Frank is a passionate advocate for holistic health and wellness. With a robust background in brain health and a thriving podcast, Happy Whole You, Anna Marie empowers individuals to take charge of their mental and physical wellbeing. She believes in the power of sharing our unique stories and expertise to inspire others, fostering a community built on authenticity and support.

• 00:00 – Introduction to Anna Marie Frank and her podcasting journey
• 05:12 – Tips for staying consistent with podcasting
• 15:30 – The importance of authenticity in sharing knowledge
• 20:00 – Anna Marie’s vision for Happy Whole You and future initiatives
• 25:00 – Advice for aspiring podcasters 

Authenticity is a cornerstone of effective podcasting, and Anna Marie emphasizes its importance throughout the conversation. By being genuine and true to oneself, podcasters can build trust and rapport with their audience. This authenticity encourages listeners to connect on a deeper level, fostering a supportive community where ideas and experiences can flourish. Anna Marie reminds us that sharing our unique stories is not just beneficial for ourselves but also for those who might resonate with our journeys.

Navigating criticism can be daunting, especially for those starting their podcasting journey. Anna Marie provides invaluable insights on handling negative feedback with grace. She encourages aspiring podcasters to view criticism as a sign of impact, indicating that their message is resonating with others, even if it prompts discomfort. Embracing a mindset of curiosity and openness can transform criticism into an opportunity for growth and deeper conversations, ultimately enriching the podcasting experience.

Consistency is vital in the podcasting world, and Anna Marie offers practical tips for maintaining a regular recording schedule that aligns with personal commitments. By dedicating specific time slots to podcasting, creators can ensure that their voices continue to reach their audience. Furthermore, Anna Marie stresses the importance of stepping into a leadership role within the health and wellness community. Every individual’s unique contributions can spark change, and sharing knowledge through platforms like podcasts is an effective way to inspire others and promote a culture of support and growth.

Resources mentioned in this episode:

Happy Whole You Podcast: Listen here

Follow Happy Whole You on Instagram

“Stop Bullying Yourself” on Amazon

Dr. Anna Marie Frank’s LinkedInMichael Singer: Check out The Untethered Soul for more inspiration on leadership and personal growth.

You’ll…

• • Learn how traditional media platforms like TV and radio have transformed and become more accessible for small businesses.
  • Understand the significance of an updated paid advertising approach, beyond relying solely on social media.
  • Gain practical advice on budgeting and setting realistic timelines for seeing results from your media buying efforts.
  • Discover valuable insights from real-life case studies of health practices that have achieved remarkable success through strategic media buying.

Resources:

Mosaic Media Website

LinkedIn

• Discover practical strategies for managing stress and maintaining focus in your entrepreneurial journey;
• Uncover the keys to building a growth mindset and overcoming limiting beliefs that may be holding you back;
• Learn how to harness the power of visualization and goal-setting to propel your business forward and
• Gain insights on resilience, adaptability, and productivity through the lens of mindset coaching.

Resources:

Performance Mindset website

Connect with Jarrod on LinkedIn

You’ll learn about

• The power of membership sites and online courses for health and wellness practitioners
• Tips for building and growing a successful membership site
• How to improve operations and scale through training and automation
• Micah’s perspective on why your original content is so powerful now

Resources:Get Memberium

Here’s some of what Kyle shares:

• Differentiating between a CFO, bookkeeper, and CPA.
• Recognizing the pivotal moments when your health & wellness business could benefit from a CFO’s expertise.
• Exploring how a CFO strategically navigates expansion, hiring, and potential business sales.
• Practical advice on optimizing financial resources and minimizing risks in the health & wellness industry.

Don’t miss out on this enlightening conversation!

Resources:Strata Cloud Accountants

Connect with Kyle on LinkedIn

Tips and Insights to Help You Navigate Business Finances

You’ll learn about:

• Dr. Mike’s strategic approach to leveraging local networking to build community around his practice
• How you can turn networking connections into a consistent flow of referrals.
• What Business Network International (BNI) is, and how health & wellness practitioners can benefit from membership
• Marketing skills and growing a chiropractic practice beyond traditional education.

Resources:McIntyre Family Chiropractic

Connect with Dr. Mike on LinkedIn

Follow McIntyre Family Chiropractic on Facebook

Follow McIntyre Family Chiropractic on Instagram

Find your local BNI Chapter

Gain valuable insights into how Bianca has emphasized inclusivity, grown a network of highly trained doulas, taught effective service business management, and empowered her students and her community. Don’t miss the bebo mia story and Bianca’s tangible lessons at the intersection of passion, purpose, and community!

You’ll discover:

• • The essential role of community-building in the health & wellness industry
  • Practical strategies for expressing your brand voice and differentiating yourself in the marketplace.
  • Real-world insights into the transformative power of inclusive and diverse communities

Resources:​Follow bebo mia on InstagramClick here and use code WYS15 for 15% off all courses and coaching!

bebo mia Course and Coaching  

Experience this community-driven brand in the bebo mia Facebook group, over 8000 strong!

Listen to Bianca’s podcast, Hot+Brave

You’ll:

• Gain invaluable strategies for entrepreneurial success directly from Clate Mask himself.
• Discover the keys to navigating the challenges of small business ownership.
• Learn about the importance of work-life balance and leveraging technology for growth.
• Be inspired by real-life success stories and practical advice from a masterful entrepreneur who has been through it all.

Resources:

Get Started with A Free Trial of Keap

Follow Clate on LinkedIn

Listen to Clate’s “Conquer The Chaos” podcast

You’ll learn:

• How a fractional Director of Operations can revolutionize your health and wellness business
• How data-driven insights can shape effective strategies, paving the way for informed decisions and sustainable growth.
• The secrets to holistic systems setup and management, ensuring seamless day-to-day operations and an unwavering focus on delivering exceptional client experiences.
• How successful launches, project management strategies, and expert guidance on hiring and organizational design can be key elements for scaling your health and wellness practice effectively.

Grab your $99 30-minute strategy session with Teri here!-summary notes and action items-session recording

Resources:

Wellness Business Services

Connect with Teri on LinkedIn

Follow Wellness Business Services on Facebook

Here’s a sneak peek at what you’ll discover:

• Lindsey’s journey from business automation enthusiast to a leading figure in the field.
• The unique approach of Star Tower Systems, offering both Done with You and DIY automation solutions.
• Stories of entrepreneurs who found peace and efficiency through Lindsey’s courses
• Lindsey’s newest venture, The Automated Vet, and how she’s revolutionizing the growth of large animal veterinarians’ businesses.

Resources:

Lindsey Ardmore

Star Tower Systems

The Automated Vet

Automation Foundations

Masterclass Magic

You’ll learn about:

• The inspiring journey that led Dr. Carlock to his vision of a national brand
• Development and testing of the BPR Method for unparalleled effectiveness.
• How Dr. Carlock is building his community of licensed BPR Method chiropractors

Resources:

Balance Chiropractic

Balance Chiropractic Facebook Page

BPR MethodHow the BPR Method WorksBecome A BPR Method Chiropractor

Discover:

• Common challenges health and wellness practitioners face when scaling their practices
• Key misconceptions virtual assistants, and how to overcome them;
• Real-life success stories about the power of virtual assistants for business growth. 

Resources:The Virtual HubFollow Barbara on LinkedIn

Twitter 

Facebook 

Instagram

YouTube 

Discover the incredible narrative of how CrossFit became not only a fitness regimen but a lifeline for Amanda, guiding her through sobriety, weight loss, and a complete health overhaul. In 2021, she took the reins of CrossFit Lanier in Cumming, Georgia, marking the beginning of a challenging yet profoundly rewarding chapter of her life as a gym owner. With nearly two years under her belt, Amanda reflects on this endeavor as one of the most demanding, yet incredibly fulfilling, ventures in her life. Amanda shares what it takes to succeed as a CrossFit owner, and why she fervently encourages those seeking sobriety to take that crucial step through the gym’s doors. Sometimes, all it takes is to “just walk in the damn door” to unlock a world that can transform your life.

You’ll learn about:

• How CrossFit became a catalyst for Amanda’s personal transformation
• The highs and lows of Amanda’s journey as a gym owner, understanding the resilience required to navigate the complexities of running a fitness facility
• The importance of community: how the camaraderie within CrossFit Lanier became a crucial factor in growing this CrossFit gym.
• Amanda’s powerful message as she encourages anyone battling addiction to take that first step—walking through the gym’s door—and witness the transformative impact it can have on your life.

• Crossfit Lanier
• Connect with Amanda on LinkedIn
• Press coverage of Amanda’s story

Listen to the full episode, here:

In this episode, you’ll learn

• How Mickie’s journey led to the creation of eReleases.com, and why it’s a game-changer for health and wellness entrepreneurs.
• The precise moments and strategies when issuing a press release can be the turbo-boost your business needs.
• Why press releases are not just surviving but thriving in the age of social media, and how they can complement your online presence.
• Real-world success stories that prove the undeniable impact of press releases on business growth

• eReleases website
• Mickie’s LinkedIn
• X – @eReleases
• Mickie’s Recommended Book, Perry Marshall’s 80/20 Sales and Marketing: The Definitive Guide To Working Less and Making More

Listen to the full episode, here:

Differentiating yourself in the crowded health and wellness space is a challenge, but my guests today are helping us all be a little more authentic – a little more human – in how we connect with others. Chris and Joanna Osmond, co-founders of The Human Words Project are bringing attention back to the imperfect perfection of words generated by real people. Listen as we discuss the influence of AI, the subtle nuances of human emotion in connecting with your community, and why Dr. Osmond carries his 1965 Lettera 32 typewriter into coffee shops to write. 

You’ll learn:

• How your unique words can help you stand apart from competitors
• Why human experience matters in building trust and authority
• The importance of including your voice in your marketing messages
• What you can do to support and celebrate true human words

• Connect With The Human Words Project
• Human Words That Saved My Life
• Invite Dr. Osmond to Speak

Listen to the full episode, here:

You’ll learn about:

• Why social media is so complicated – and why it doesn’t have to be
• An evergreen strategy that works – no matter what platforms are trending
• How you can save time with the PAGER method for social media

• Get your copy of Simple Social Media
• Connect With Annie on LinkedIn
• Invite Annie to Speak
• Downstage Media

Listen to the full episode, here:

You’ll learn:

• The compelling advantages of starting your own podcast for your health or wellness business
• Proven techniques for maintaining a consistent podcast production schedule
• Strategies for approaching and collaborating with potential podcast guests
• Effective methods for promoting and growing your podcast

• School of Podcasting
• Hustle & Flowchart
• Podfest

Listen to the full episode, here:

You’ll learn about:

• How wellness-based products can enhance your clients’ health journey
• Practical strategies for answering client questions about supplements, including product selection, education and client communication
• The importance of maintaining ethical and transparent practices when selling wellness-based products, ensuring trust and integrity.

• Optivida Health Website
• Optivida Facebook page
• Optivida Twitter / X
• Optivida videos on YouTube

Listen to the full episode, here:

You’ll learn about:

• What StoryBrand is, and why messaging is a vital part of your strategy
• How you can make your customer the hero of their own story
• The power of empathy and authority to build trust with clients
• Building a community of people that identify with your story

• Connect with Jennifer on LinkedIn
• StoryBrand LiveStream Workshops
• StoryBrand Marketing Assessment

Listen to the full episode, here:

You’ll get:

• Insights into evolving trends and approaches in marketing education
• Tips on how to tap into the creative reservoir of student-led marketing concepts to breathe new life into your own strategies
• Recommended resources, from workshops to podcasts, for staying up to date with modern marketing practices
• Strategies for integrating ongoing education seamlessly into your routine

• Life University Faculty
• Ronald’s LinkedIn
• Confessions Coffee

Listen to the full episode, here:

You’ll learn about:

• How Project Lean Nation is a different kind of franchise
• The challenges franchisees in health and wellness can face
• Lessons learned that can help franchisees succeed

• PLN Charleston Facebook
• PLN Charleston Instagram
• PLN Website

Listen to the full episode, here:

You’ll learn:

• Where resilience comes from and how you can improve yours
• Why resilience is different in the heath and wellness industry
• Seven strategies you can use in times of adversity
• About building a personal brand that supports your mission

• Jenn Drummond’s website
• Quit Proof: 7 Strategies to Build Resilience and Achieve your Life Goals
• Jenn’s LinkedIn

Listen to the full episode, here:

You’ll learn:

• How boundaries and balance play a role in success at home and at work
• Strategies they use to stay at the top of their unique niche
• How they celebrate success and support each other through challenges
• How they prioritize self-care and overcome stressors unique to this industry

• JAG Medical Cosmetics 
• JAG Medical Cosmetics Instagram
• Email Jared & Ashton

Listen to the full episode, here:

You’ll learn:

• The Five P’s framework for podcast guesting success
• How connecting with someone else’s audience can grow your business
• What you need to know to be a podcast guest
• How to be a great guest on relevant podcasts
• Why “partnership marketing” is a win-win-win

• Dustin’s LinkedIn 
• Simple Success Coaching
• Podcast Profits VIP Day​

Listen to the full episode, here:

You’ll learn about:

• Establishing your core values and principles
• Culture considerations when you’re hiring
• How to foster a collaborative environment that encourages innovation
• Retention strategies that keep team members motivated
• The role leadership plays in building a great culture

• www.getuwired.com
• Instagram Business: @getuwired
• Instagram: @dobbin
• LinkedIn: Dobbin Buck
• Twitter Business: @getuwired

Listen to the full episode, here:

You’ll learn:

• The common financial hurdles that plague health and wellness practitioners
• Practical strategies to revolutionize your financial approach
• How Profit First concepts can help you overcome these obstacles
• How to take control of your clinic’s profitability, pay yourself what you deserve, and create a thriving business that aligns with your dreams and aspirations

• Sabrina Pelech’s LinkedIn
• Debra Cassera’s LinkedIn
• Profit First for Chiropractors on Amazon
• Profit First Chiro website

Listen to the full episode, here:

You’ll learn:

• Why your site design and copy feel dated, and can’t support your big goals.
• How to stop wasting so much time trying to make your site work for you
• How to stop losing online leads to competitors

“Building a new website can feel really vulnerable; we’re putting ourselves out there, people are reading about us at 2 o’clock in the morning and making decisions about whether they want to work with us, and that’s big. It’s hard finding clarity on the services, figuring out the design feel we want, the messaging… all of these different pieces… it’s easy for people to get stuck along the way and I wanted to bring that kind of energy, of collaborative, supportive care to help web design become a different kind of experience.”

• The Website Doula
• Sarah Juliusson’s LinkedIn

Listen to the full episode, here:

You’ll learn:

• If you’ll get the ROI you seek from your blogging efforts;
• How a blog can support your goals for growth and engaging your audience;
• What to write about – and how much to write;
• PLUS get inspired with tips on how to find great ideas that build your authority

The digital landscape has evolved over time, and will continue to. Google absolutely loves content, and is constantly crawling websites to see what they are putting out there. New marketing channels and new strategies have emerged, but blogging still holds significant value. It is very much alive and well! This is an excellent way to make sure your brand is getting the visibility it needs to stay relevant and be seen by your target audience.

You’ll notice that our own blog posts are going to vary on the word count, and it’s not something we want to obsess over, as long as you’re answering the question or topic that the blog post is about. This is a concept we’ve talked about before and I know we’ll talk about again, but there’s a book called “they ask, you answer” that dives into wondering what your customers are asking. You can educate and empower your clients with open and honest content in the form of blog posts. Sometimes that means you need to provide a lot more information to get to the heart of the question, but sometimes it can be answered rather simply. It will vary from piece to piece, but if you have your clients in mind when you’re crafting this content, I don’t think you need to stress about counting words.

Taylor Perry’s Linked In

Listen to the full episode, here:

• How WebWiskee can help you identify your target market
• Easy to use SEO and keyword optimization
• PLUS The four-step business builder built into WebWiskee
• AND Why fewer templates means better conversions

​

Resources in this episode:WebWiskee with $1 TrialVivienne Wagner’s Linked In

You’ll learn about:

• How AI has impacted the SEO landscape for small businesses
• Ethical considerations that small businesses should be aware of when incorporating AI into their SEO strategies
• How you can use AI to target your ideal audience through local search
• What you can do to get started now, even without extensive resources or technical expertise 

When the concept of SEO first started, it was of course in reaction to learning that Google had robots crawling our website content in an effort to understand which sites were the best sources of information for their searchers. What happened very early on was this quick burst of people trying to cheat the system by doing things like keyword stuffing and other “black hat” practices. But the way AI works, is that the longer it exists, the smarter it gets. The more information you feed it, the information it has to run its calculations and accomplish its task. We are a good 10+ years into Google having their algorithms, and with how vast the internet is, you can only imagine the amount of data being processed and stored these days. All of that data being gathered by Google’s (and other search engines) AI tools is leveraged and used as a way to meet their user’s needs. That is the #1 goal: to meet the needs of the searcher as quickly and precisely as possible. 

Precision is what it’s all about… being able to precisely target your ideal customer with the right copy, image, video, etc is what everyone is chasing! With the help of AI, health and wellness businesses can now reach a level of personalization that was nearly impossible before. We have so much information at our fingertips, and tools that are only getting smarter by the day… small businesses would do very well to keep their ear to the ground and take advantage of this opportunity. 

AI can assist health and wellness practitioners in targeting their ideal audience through local search by analyzing local search patterns and user behavior. AI algorithms can identify relevant keywords, phrases, and location-specific information that can improve the visibility of practitioners’ websites in local search results. AI-powered analytics platforms can also give us great insights into the preferences, demographics, and search behaviors of your local audience. And that helps us better understand the target audience, segment them based on various criteria, and tailor our marketing to that understanding.

Resources in this episode:SEMRushSurfer SEOChristine Oliverson on LinkedIn

Here, she shares:

• That the reasons you get into health and wellness aren’t what will help your business grow;
• What to look for in a professional alliance and how to find the right one for you;
• The five essential principles that guide Gate City Health’s holistic practice; and
• How Gate City Health has thrived in areas such as patient growth, retention, operational efficiency, and cash flow due to their alliance with MaxLiving

Laura is the executive director and owner of Gate City Health, along with her husband, Dr. Preston Danton. She graduated from Florida College of Integrative Medicine with a bachelor’s degree in professional health studies and a master’s degree in Oriental medicine. Laura and her husband have taken a really unique and holistic approach to chiropractic. They also recently forged an alliance with a network of other chiropractors, and that Alliance has provided them with the resources and support to market their holistic approach to include nutrition, detoxification, exercise, and maintaining a positive mind space for healing. 

It’s a really unique thing where you can come here and you can get everything you need. You can buy your supplements, you can have a nutrition consultation, you can come for a workshop about mindset. You can learn about detox, and then go ahead and get your chiropractic adjustment, get your power turned on so that your body starts healing on its own. Everything that you’re doing is right here in the office, rather than I have to go to Vitamin shop to pick up my protein powder. I need to go to the gym to do a workout. Everything is here.

And now, Gate City Health has forged an alliance with Max Living. I don’t have enough good things to say about Max Living. Max Living has a network of chiropractors all over the United States. We even have some practices in Canada, Puerto Rico. It’s impacted us in such a positive way because it is a large group of like-minded people on a shared mission to change the healthcare system here in America. That can be so daunting. You can feel, if you’re part of this holistic wellness world, especially in America over the past three years, it can feel quite lonely at times.

Resources in this episode:Gate City HealthGate City Health on InstagramMax Living

Jessica has been down this road and back again and today, she’s sharing with us:

• What inspired her when she first got started – and how that has changed
• How she knew she needed to refocus her energy
• The things she did to get her business back on track
• The role a good brand story can play in your company’s growth
• How understanding the customer journey changed her perspective

“Paleo Scaleo is a health and wellness food blog, and it actually started back in 2015. We had a  house fire, and we were forced to move out of our house for 11 months while they were reconstructing everything. And a lot of good things came out of that; I just started cooking while we were in our rental and kind of playing around in the kitchen.

And some of the recipes I was making, I said, “I really wanna write this down.” I want to have this again so that I can make it again, because everyone’s really enjoying what I’m making. So I did a little research and I figured out how to start a blog.

I didn’t know what I was doing. I learned the website and you feel like you’re making progress throughout all those steps because even if it’s not growing, you’re learning, right? For me, I was learning how to build the site and learning how to put all these parts and pieces together.

And then got to this point where it kind of… plateaued. And I’m like, I want to do more. I want to go farther, but I don’t know what to do next.  I don’t know how to get to the next step.”Listen to the full episode below to hear how Jessica got inspired to get her business back on track!

Resources in this episode:PaleoScaleo.com

You’ll learn about:

• What should you look for
• How to make sure your budget is well-spent
• Why communication is key when it comes to success
• Which outsourced work will pay dividends long after the agency is gone

Hiring a professional marketer can be overwhelming and costly. But there are ways to make sure you select the right team for your business, like,  taking the time to research and vet potential agencies in order to get the most bang for your buck. So Jake, what kind of things should people be looking for in their research in order to make sure there’s no money wasted?

First, ask yourself what problems you need solved and what goals you want to accomplish with your marketing strategy. Once you have this list of objectives, you can start looking for an agency that specializes in those areas. You’ll also want to take the time to look at their past work and client reviews—this will help give you a better idea of what to expect from them. 

Knowing the problems you want to solve and the goals you’d like to achieve will help ensure that an agency is a good fit for your business. It’s important to be clear about what you need so that they can offer solutions tailored to your specific situation, rather than just trying to apply a one-size-fits-all approach – which can easily lead to money going down the drain. 

Additionally, having a list of objectives will also give the agency an idea of how much time and resources it will take to achieve those goals, which can be used in developing their pricing structure. It’s important to remember that any marketing strategy should be tailored to your specific business needs so that you get the best possible results from your investment.

Another common challenge with hiring a marketing agency is that there are many different options available, from large full-service agencies to individual contractors with specific skillsets. It can be difficult to determine who has the best combination of experience, know-how, and cost for your needs. Additionally, some agencies may use tactics that look good on paper but don’t actually give results in practice, leaving you with empty promises and wasted money. 

The key to successful marketing is paying attention to the details. It’s important to research and understand what different agencies are offering, as well as which areas of expertise each agency specializes in. This helps you ensure that you’re selecting an agency with the right skillset for your business and investing in the right services. Additionally, don’t be afraid to ask questions about a potential agency’s track record or other implementation details so you can make a more informed decision. Taking the time to do your due diligence can save you money and headaches in the long run.

It’s important to find an agency that will make good on their promises, as it can be expensive and time-consuming to switch providers if you find out too late that your current provider isn’t meeting your needs. Having a reliable partner is especially important for small businesses, which often have limited resources and need to maximize the impact of their investments. 

Make sure the agency is willing and able to provide regular progress updates throughout your partnership. Consistent communication is key for keeping projects on track and ensuring everyone remains on the same page. 

You’ll learn:

• Three rules for great content development
• Why knowing your target market is crucial for a good content strategy
• How to choose the right format for your content
• What your content strategy should include
• What the Big Five is and what it can do for your Content Strategy

Let’s begin with a foundation – what a content strategy is. We look at it as a comprehensive approach to communicating every element of a company’s Brandscript. In the health & wellness space, its a roadmap to create that authority that’s essential to building trust. 

A great content strategy outlines how the content will be created, published, and managed in order to achieve specific goals for the business. It’s really important to determine what the goals of the content are. In health & wellness, content is all about building trust and authority, so the first element of that is establishing a consistent brand voice that customers and prospects know they can trust.

And that’s really the next element of what a content strategy is – targeting the right audience. And I know we’re going to get into how to develop content for where our clients are in their buying journey in a bit, but at that eagle-eye view, we want to be sure we identify who our audience is, what their needs, preferences, and pain points are in a general sense. When we fully and deeply understand those things, it actually makes it easier to create content that resonates with them – which of course, builds trust, and authority, and attracts more potential clients!

When we create a content strategy that consistently provides valuable and helpful information, we begin to establish a reputation as an authority, which gives us a loyal audience who not only engages with the information we provide but also shares it with other like-minded individuals!Listen here to get the full episode:

Very often, the first thing we hear from a new client is the complaint that their marketing efforts are just eating up too much of their time. So I would say that’s the first question you need to ask yourself. Really a gut check. If you feel like marketing your business is taking it too much time probably is. 

I would say a gut check is a good way to describe that. You know, are your marketing efforts taking away from the things in your business, the things that really only you can do to grow? Then that’s definitely a problem for me. It goes back to the E-myth, if you’ve ever read that book? Are you spending too much time working IN the business and not enough time working ON the business?So the next question I would ask is, are your marketing efforts turning into results? Are you growing at the rate if you want to, because if not, it leads us to another question, which is: are you really fired up about marketing your business?

That is, do you have a solid understanding of various marketing channels and the strategies that work in each? And are you keeping up with the developments in marketing? By that, I don’t mean, are you copying the latest TikTok trend? I mean, are you aware of the recent changes to Google Analytics that can affect your visibility?

In health and wellness, I think that most people aren’t focused on these things, right? You’re focusing on delivering great solutions for your clients. And most practitioners aren’t working on building a marketing skillset that helps them execute on a variety of marketing campaigns. It’s honestly just not a good use of their time. And of course, what we see a lot of is people in this space who are looking for new clients, want to grow their practice, but end up just throwing money at the marketing problem instead of just really solving it. And that’s, that’s why I hear most of the time that marketing doesn’t work. If, you know, if you haven’t got a solid strategy behind the dollars you’re spending, you’re gonna end up with an r o ROI that looks like you’ve just made donations to Google and Facebook or your local paper to get those leads.

Right? And, and another question you can ask yourself to see if it’s time to hire a professional marketer is if you’ve reached a point where you don’t know where to spend to get results – are you able to objectively analyze your marketing efforts and make data-driven decisions about your strategy? 

Are you setting goals for the number of new prospects you’re talking to each month? Or the number of new clients you’re bringing in and you’re struggling to get to those goals, those numbers independently, then scaling your business might require a more comprehensive marketing strategy. In today’s episode, we’re going to get into some of the ways professional marketing efforts can really pay off.

You’ll learn about:

• The role SEO plays in both paid and organic search
• Why trust and authority are more important than dollars spent
• What a qualified visitor is and how to get more of them
• How to leverage your Brand Story to save on advertising
• Why keyword research is crucial

Let’s start out understanding what paid advertising is and isn’t online. When we talk about Search Engine Optimization and Search Engine Marketing, we are talking about building authority in your space that brings organic traffic to your door because you are providing VALUE, not because you are throwing money at Google, Facebook or even banner ads in your local online paper.

We believe strongly in maxing out our organic opportunities before we give a dime to any agency or platform to increase our visibility.  Let’s talk a little bit about what that means, and what health and wellness providers should actually be doing.

Paid ads are meant for immediate, quick visibility – and if you don’t have adequate demand for your brand already in place then you’re paying for clicks from unqualified visitors.

An unqualified visitor is someone who visits your website and shows no interest in engaging with what you have to offer. This could be because they are unaware of the services or products you provide, don’t trust your brand, or simply found their way on the page by accident. Investing into paid ads for these unqualified visitors can result in wasted resources; since it attracts people that may never convert and reduces the chances of getting highly qualified leads that are more likely to engage with your brand.

The approach we recommend health and wellness providers take is based on building trust and authority in the marketplace – not only with search engines but also with your audience, the people that need your services. And really addressing the questions they have about what you do. And while we could literally have an entire episode just on that topic- how to produce content that your audience finds helpful – it’s important we understand what “organic search” means and what it can do for you.

When we talk about working to build authority with “organic search,” we’re referring to when your content, your answers to the questions your customers need answered, come up when they are searching for information. That’s what organic search does – it helps you to show up in the “unpaid” searches or results. So it is really a win/win – you aren’t paying for ads and you are building your authority and brand. 

Get the entire episode here:

It’s easy to fall into the trap of thinking, “We’ve got to literally throw money at Google or Facebook to reach our ideal clients.” It can feel like every competitor is doing it, so it must be the way to growth. But there are other, often overlooked, but more effective ways to connect with those wellness seekers out there. ​

And that leads us to our first growth secret, which is inbound marketing. Inbound is the process of attracting customers to your business through the creation of valuable content and experiences. So it’s all about providing value and building relationships rather than just trying to sell something. So our second growth secret I wanna talk about is how we bring our ideal target market to that content.It’s certainly not a build it and they will come kind of situation. No, No, not at all. There’s a lot of strategy that goes into inbound marketing, and our second secret is optimizing that content, which means knowing your target market and what they are looking for. Yeah. And I know a lot of people who aren’t necessarily in marketing, they, they fear search engine optimization, s e o, it seems like so much alchemy and magic, but really there’s a science behind it. And by relying on the data, you can really ensure that you’re getting great content that brings the exact person you’re looking for, right? That’s the whole point.

So in the SEO space, I most often hear people say, I did the keyword research and I infuse all those keywords into my content, and I have no idea what else to do. It’s just outta my hands at this point. Meaning that’s they’re waiting for the magic at that point. And a huge piece of SEO that a lot of people are missing is that data collection, the analysis, and then readjusting based on the data. So we’ll get into this in a little bit more detail, but it is imperative to your SEO strategy that you become a data nerd. If you don’t have spreadsheets and trackers and reports running all the time, then you’re just gonna get left behind and you won’t be able to compete with the big dogs.Which I think is what probably scares most people off. But understanding that I think is something we’re gonna get to today. So the third secret that we want to talk about centers around communication, specifically email and social media communication. So if there’s one element of your communication with your target market that is key to growth, we’re gonna talk about that and how you can get to It.And fourth, we’re gonna talk about how really, how you can really leverage referrals. Often in the health and wellness industry, we think, and we hope that if we do a great job, the referrals are just gonna come flowing in. But the reality is that hope is not a sound strategy, unfortunately. And so we’re going to talk about how you can be strategic about referrals, not just from clients, but from other people in your industry as well. ​

And the fifth and final secret to growth is conducting regular audits of your marketing strategy. So by reviewing your marketing efforts on a regular basis, you can easily identify areas for improvement and uncover hidden opportunities that you didn’t know were there. Let’s dig into how we can take advantage of all five of these tools to supercharge our growth!

First, we’re talking about clarifying your messaging to connect your solutions to the people that need them most.

Second is something that isn’t unique to the health and wellness industry, but it certainly run rampant here! That’s a failure to make your client the hero of their own story. If you’re missing this mark, you may not fully understand your target market, and we’re talking about how to define that target market clearly.

Finally, if you’re making the mistake of not fully embracing digital marketing and the tools it has to offer, you may be missing huge opportunities to grow your health and wellness practice. From optimizing your website to providing helpful content to communicating clearly in your emails, digital marketing implementation is key for health and wellness practitioners.

Listen in to address these common marketing mistakes that can make a huge impact for your business.

So why should we take this plunge? Whether we’re talking about B2B or B2C, they’re educating themselves. They’ve asked questions in communities, they’ve tapped into their network, they already know what your competitors offer and what you offer. So when someone raises their hand, they’re not necessarily ready to buy. In the old lead gen way of thinking, we ask sales to call on someone who might be nowhere near in market yet, which causes frustration for both marketing and sales. But today’s buyer doesn’t want to be pushed to have a conversation.

So by shifting our thinking and giving our target market this space to educate themselves, we as marketers can actually allow the prospect to just move themselves along in market.  So how do we demonstrate the value of our marketing when we aren’t gathering those leads? When we aren’t counting people that are coming in and following up with them. But today it’s about a lot more than just gathering an email address so you can endlessly follow up.

I remember we would go back and forth about this idea of tracking leads. We don’t want to just give all of our best ideas away for free, all that versus something that we already knew to be true in the SEO world, which is that all that really matters is that people know that we know our staff. So we started slowly ungating things. So let’s dig into this idea of a shift from a scenario where we basically pounce on our prospects to one where we’re leaning into the ways in which today’s consumers are making buying decisions, particularly around health and wellness. So how can we bring people to us in a more organic way?That’s the question. And organic traffic is music to my ears, right? So one of, if not the easiest ways to tap into your target market is with keyword research and then subsequent on-page optimization with that keyword research. So by using keywords to find out what people need, you’re basically meeting them where they’re at in their own buying journey instead of forcing them to act before they’re ready.So we’re giving people that space to educate themselves before they commit to anything. And what we mean by “committing” is anything that has to do with putting in your email, making some sort of down payment, signing a contract, anything like that. Putting in a credit card, that’s always scary.  It’s interesting because I noticed that a lot of folks in this industry are starting to sit up and take notice of what goes on in that dark funnel.So putting energy into the conversations that are happening about and around us that we can’t necessarily control or measure. So what comes into play there is clear storytelling and making sure the narrative around your organization is consistent and gets out there into the world. So that gets you into a situation where we can focus on direct demand and declared intent. So rather than chasing our prospects, they’re reaching out to us.