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    <title>Innovate For The Future</title>
    <link>https://innovateforthefuture.fm</link>
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    <description>Dirk Beveridge sits with some of the most brilliant leaders and innovators from within distribution and beyond.  We go deep with innovators, leaders, and disrupters you want to learn from.  Each guest is innovating and changing the way business is done.  They have chosen to be the disrupter rather than the disrupted.</description>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Innovate For The Future hosted by Dirk Beveridge</itunes:subtitle>
    <itunes:author>Dirk Beveridge</itunes:author>
    <itunes:summary>Dirk Beveridge sits with some of the most brilliant leaders and innovators from within distribution and beyond.  We go deep with innovators, leaders, and disrupters you want to learn from.  Each guest is innovating and changing the way business is done.  They have chosen to be the disrupter rather than the disrupted.</itunes:summary>
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    <copyright>Copyright 2020 Innovate For The Future</copyright>
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    <itunes:owner>
      <itunes:name>Dirk Beveridge</itunes:name>
      <itunes:email>podcast@blubrry.com</itunes:email>
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      <title>Innovate For The Future</title>
      <description>Leaders. Innovators. Disrupters.</description>
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    <lastBuildDate>Thu, 26 Sep 2019 05:00:13 -0400</lastBuildDate>
    <pubDate>Thu, 26 Sep 2019 05:00:13 -0400</pubDate>
    <item>
      <title>My Life’s Work: Stay Focused For The Long-Term</title>
      <link>https://innovateforthefuture.fm/podcast/my-lifes-work/lifes-work-stay-focused-long-term/</link>
      <guid>http://www.blubrry.com/unleashwd/65389801/my-lifes-work-stay-focused-for-the-long-term/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Thu, 26 Sep 2019 05:00:13 -0400</pubDate>
      <description>Over the last five episodes you have learned a success path for securing your life s work. First you must define your purpose by leveraging a compelling set of values and beliefs to inspire hunger for meaningful contribution. Next, align your team around </description>
      <content:encoded><![CDATA[Over the last five episodes you have learned a success path for securing your life s work. First you must define your purpose by leveraging a compelling set of values and beliefs to inspire hunger for meaningful contribution. Next, align your team around ]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/MyLifesWorkPodcast6.mp3?podcast_id=7695" length="24794469" type="" />
      <itunes:duration>0:17:13</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Over the last five episodes you have learned a success path for securing your life s work. First you must define your purpose by leveraging a compelling set of values and beliefs to inspire hunger for meaningful contribution. Next, align your team around </itunes:subtitle>
      <itunes:summary>Over the last five episodes you have learned a success path for securing your life s work. First you must define your purpose by leveraging a compelling set of values and beliefs to inspire hunger for meaningful contribution. Next, align your team around </itunes:summary>
      <itunes:image>1</itunes:image>
    </item>
    <item>
      <title>My Life’s Work: Long-Term Thinking In A Short-Term World</title>
      <link>https://innovateforthefuture.fm/podcast/my-lifes-work/lifes-work-lifes-work-long-term-thinking-short-term-world/</link>
      <guid>http://www.blubrry.com/unleashwd/65389800/my-lifes-work-long-term-thinking-in-a-short-term-world/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 23 Sep 2019 05:00:16 -0400</pubDate>
      <description>On February 14, 1924, the Computing-Tabulating-Recording Company changed its name.  International Business Machines Corporation was born that day. IBM.  Big Blue.  Was here to stay. From that point on   with big dreams, strong principals, and a belief in </description>
      <content:encoded><![CDATA[On February 14, 1924, the Computing-Tabulating-Recording Company changed its name.  International Business Machines Corporation was born that day. IBM.  Big Blue.  Was here to stay. From that point on   with big dreams, strong principals, and a belief in ]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/MyLifesWorkPodcast5.mp3?podcast_id=7694" length="27993964" type="" />
      <itunes:duration>0:19:26</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>On February 14, 1924, the Computing-Tabulating-Recording Company changed its name.  International Business Machines Corporation was born that day. IBM.  Big Blue.  Was here to stay. From that point on   with big dreams, strong principals, and a belief in </itunes:subtitle>
      <itunes:summary>On February 14, 1924, the Computing-Tabulating-Recording Company changed its name.  International Business Machines Corporation was born that day. IBM.  Big Blue.  Was here to stay. From that point on   with big dreams, strong principals, and a belief in </itunes:summary>
      <itunes:image>1</itunes:image>
    </item>
    <item>
      <title>My Life’s Work: Build Organizational Capabilities For Tomorrow</title>
      <link>https://innovateforthefuture.fm/podcast/my-lifes-work/lifes-work-build-organizational-capabilities-tomorrow/</link>
      <guid>http://www.blubrry.com/unleashwd/65389799/my-lifes-work-build-organizational-capabilities-for-tomorrow/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Thu, 19 Sep 2019 05:00:38 -0400</pubDate>
      <description>How far will 30 steps take you? If your steps are linear, you ll travel 30 meters. But set your sites on 30 exponential steps   you know, 1, 2, 4, 8, 16, 32, 64, 128   and you will travel over 1 billion meters (1,073,741,824 meters to be exact). That s 26</description>
      <content:encoded><![CDATA[How far will 30 steps take you? If your steps are linear, you ll travel 30 meters. But set your sites on 30 exponential steps   you know, 1, 2, 4, 8, 16, 32, 64, 128   and you will travel over 1 billion meters (1,073,741,824 meters to be exact). That s 26]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/MyLifesWorkPodcast4.mp3?podcast_id=7693" length="29733611" type="" />
      <itunes:duration>0:20:38</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>How far will 30 steps take you? If your steps are linear, you ll travel 30 meters. But set your sites on 30 exponential steps   you know, 1, 2, 4, 8, 16, 32, 64, 128   and you will travel over 1 billion meters (1,073,741,824 meters to be exact). That s 26</itunes:subtitle>
      <itunes:summary>How far will 30 steps take you? If your steps are linear, you ll travel 30 meters. But set your sites on 30 exponential steps   you know, 1, 2, 4, 8, 16, 32, 64, 128   and you will travel over 1 billion meters (1,073,741,824 meters to be exact). That s 26</itunes:summary>
      <itunes:image>1</itunes:image>
    </item>
    <item>
      <title>My Life s Work:  Don t Allow Your Business To Drift</title>
      <link>https://innovateforthefuture.fm/podcast/my-lifes-work/lifes-work-dont-allow-business-drift/</link>
      <guid>http://www.blubrry.com/unleashwd/65389798/my-life-s-work-don-t-allow-your-business-to-drift/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 16 Sep 2019 05:00:22 -0400</pubDate>
      <description>Can you think of a business that has drifted with no meaningful disciplines?  How about Enron? Or a business that drifted with no vision?  Blockbuster comes to mind. How about a business with no clear path forward?  Sears.  Enough said, right? On the othe</description>
      <content:encoded><![CDATA[Can you think of a business that has drifted with no meaningful disciplines?  How about Enron? Or a business that drifted with no vision?  Blockbuster comes to mind. How about a business with no clear path forward?  Sears.  Enough said, right? On the othe]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/MyLifesWorkPodcast3.mp3?podcast_id=7692" length="32870503" type="" />
      <itunes:duration>0:22:49</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Can you think of a business that has drifted with no meaningful disciplines?  How about Enron? Or a business that drifted with no vision?  Blockbuster comes to mind. How about a business with no clear path forward?  Sears.  Enough said, right? On the othe</itunes:subtitle>
      <itunes:summary>Can you think of a business that has drifted with no meaningful disciplines?  How about Enron? Or a business that drifted with no vision?  Blockbuster comes to mind. How about a business with no clear path forward?  Sears.  Enough said, right? On the othe</itunes:summary>
      <itunes:image>1</itunes:image>
    </item>
    <item>
      <title>My Life s Work: Purpose Driven Leadership</title>
      <link>https://innovateforthefuture.fm/podcast/my-lifes-work/mlw-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389797/my-life-s-work-purpose-driven-leadership/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Thu, 12 Sep 2019 05:00:28 -0400</pubDate>
      <description>Define Your Purpose  Business and life always come back to purpose.  Leaders are purpose driven.  Estee Lauder, Walt Disney, Sam Walton, and David Packard, for example.  It is your purpose that secures your life s work. To achieve your life s work you nee</description>
      <content:encoded><![CDATA[Define Your Purpose  Business and life always come back to purpose.  Leaders are purpose driven.  Estee Lauder, Walt Disney, Sam Walton, and David Packard, for example.  It is your purpose that secures your life s work. To achieve your life s work you nee]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/MyLifesWorkPodcast2.mp3?podcast_id=7691" length="29500734" type="" />
      <itunes:duration>0:20:29</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Define Your Purpose  Business and life always come back to purpose.  Leaders are purpose driven.  Estee Lauder, Walt Disney, Sam Walton, and David Packard, for example.  It is your purpose that secures your life s work. To achieve your life s work you nee</itunes:subtitle>
      <itunes:summary>Define Your Purpose  Business and life always come back to purpose.  Leaders are purpose driven.  Estee Lauder, Walt Disney, Sam Walton, and David Packard, for example.  It is your purpose that secures your life s work. To achieve your life s work you nee</itunes:summary>
      <itunes:image>1</itunes:image>
    </item>
    <item>
      <title>My Life s Work: It s The 4th Quarter</title>
      <link>https://innovateforthefuture.fm/podcast/my-lifes-work/lifes-work-4th-quarter/</link>
      <guid>http://www.blubrry.com/unleashwd/65389796/my-life-s-work-it-s-the-4th-quarter/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 09 Sep 2019 05:00:57 -0400</pubDate>
      <description>Tom Brady, in the 4th quarter of his career is getting stronger and keeps delivering championships.  Warren Buffet turned 89 this summer and continues to bring it having amassed 99% of his wealth after his 50th birthday. And, no matter what the prior deca</description>
      <content:encoded><![CDATA[Tom Brady, in the 4th quarter of his career is getting stronger and keeps delivering championships.  Warren Buffet turned 89 this summer and continues to bring it having amassed 99% of his wealth after his 50th birthday. And, no matter what the prior deca]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/MyLifesWorkPodcast1.mp3?podcast_id=7684" length="19926693" type="" />
      <itunes:duration>0:13:50</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Tom Brady, in the 4th quarter of his career is getting stronger and keeps delivering championships.  Warren Buffet turned 89 this summer and continues to bring it having amassed 99% of his wealth after his 50th birthday. And, no matter what the prior deca</itunes:subtitle>
      <itunes:summary>Tom Brady, in the 4th quarter of his career is getting stronger and keeps delivering championships.  Warren Buffet turned 89 this summer and continues to bring it having amassed 99% of his wealth after his 50th birthday. And, no matter what the prior deca</itunes:summary>
      <itunes:image>1</itunes:image>
    </item>
    <item>
      <title>Leaders Insure Everyone Leads</title>
      <link>https://innovateforthefuture.fm/podcast/leaders-insure-everyone-leads-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389795/leaders-insure-everyone-leads/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 22 Apr 2019 05:00:16 -0400</pubDate>
      <description>Today we are going to look at the fifth component part of The Innovative Distributor  model, transformative leadership with Chuck Salewsky and Dave Anttila, partners with ibeauthentic. In this conversation we are going to hear their views on why and how w</description>
      <content:encoded><![CDATA[Today we are going to look at the fifth component part of The Innovative Distributor  model, transformative leadership with Chuck Salewsky and Dave Anttila, partners with ibeauthentic. In this conversation we are going to hear their views on why and how w]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/61IBeauthenticLeadershipIFTF.mp3?podcast_id=6893" length="30031620" type="" />
      <itunes:duration>0:31:17</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Today we are going to look at the fifth component part of The Innovative Distributor  model, transformative leadership with Chuck Salewsky and Dave Anttila, partners with ibeauthentic. In this conversation we are going to hear their views on why and how w</itunes:subtitle>
      <itunes:summary>Today we are going to look at the fifth component part of The Innovative Distributor  model, transformative leadership with Chuck Salewsky and Dave Anttila, partners with ibeauthentic. In this conversation we are going to hear their views on why and how w</itunes:summary>
    </item>
    <item>
      <title>e-Commerce and How Distribution Sales Will Evolve</title>
      <link>https://innovateforthefuture.fm/podcast/e-commerce-distribution-sales-will-evolve-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389794/e-commerce-and-how-distribution-sales-will-evolve/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 15 Apr 2019 05:00:45 -0400</pubDate>
      <description>Today we are going to look at the fourth component part of The Innovative Distributor  model, business model innovation with Chuck Salewsky and Dave Anttila, partners with ibeauthentic. We begin by getting their input as to why they believe 85% of distrib</description>
      <content:encoded><![CDATA[Today we are going to look at the fourth component part of The Innovative Distributor  model, business model innovation with Chuck Salewsky and Dave Anttila, partners with ibeauthentic. We begin by getting their input as to why they believe 85% of distrib]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/60IBeauthenticBusinessModelIFTF.mp3?podcast_id=6892" length="31196054" type="" />
      <itunes:duration>0:32:30</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Today we are going to look at the fourth component part of The Innovative Distributor  model, business model innovation with Chuck Salewsky and Dave Anttila, partners with ibeauthentic. We begin by getting their input as to why they believe 85% of distrib</itunes:subtitle>
      <itunes:summary>Today we are going to look at the fourth component part of The Innovative Distributor  model, business model innovation with Chuck Salewsky and Dave Anttila, partners with ibeauthentic. We begin by getting their input as to why they believe 85% of distrib</itunes:summary>
    </item>
    <item>
      <title>100 Million Dollar Growth By Breaking The Sameness Trap</title>
      <link>https://innovateforthefuture.fm/podcast/100-million-dollar-growth-breaking-sameness-trap-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389793/100-million-dollar-growth-by-breaking-the-sameness-trap/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 08 Apr 2019 05:00:32 -0400</pubDate>
      <description>Today is the third of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wisd</description>
      <content:encoded><![CDATA[Today is the third of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wisd]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/59IBeauthenticValuePropositionIFTF.mp3?podcast_id=6891" length="34927176" type="" />
      <itunes:duration>0:36:23</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Today is the third of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wisd</itunes:subtitle>
      <itunes:summary>Today is the third of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wisd</itunes:summary>
    </item>
    <item>
      <title>Intentionality of Culture – The 5 Pillars</title>
      <link>https://innovateforthefuture.fm/podcast/intentionality-culture-5-pillars-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389792/intentionality-of-culture-the-5-pillars/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 01 Apr 2019 05:00:04 -0400</pubDate>
      <description>Today is the second of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wis</description>
      <content:encoded><![CDATA[Today is the second of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wis]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/58IBeauthenticCultureIFTF.mp3?podcast_id=6890" length="35917321" type="" />
      <itunes:duration>0:37:25</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Today is the second of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wis</itunes:subtitle>
      <itunes:summary>Today is the second of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wis</itunes:summary>
    </item>
    <item>
      <title>Standing Where You Want To Be – The Power of Vision</title>
      <link>https://innovateforthefuture.fm/podcast/standing-want-power-vision-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389791/standing-where-you-want-to-be-the-power-of-vision/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 25 Mar 2019 05:00:13 -0400</pubDate>
      <description>Today is the first of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner and Dave Anttila, director of business development and partner share their wisdom with</description>
      <content:encoded><![CDATA[Today is the first of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner and Dave Anttila, director of business development and partner share their wisdom with]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/57IBeauthenticVisionIFTF.mp3?podcast_id=6889" length="37066709" type="" />
      <itunes:duration>0:38:37</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Today is the first of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner and Dave Anttila, director of business development and partner share their wisdom with</itunes:subtitle>
      <itunes:summary>Today is the first of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner and Dave Anttila, director of business development and partner share their wisdom with</itunes:summary>
    </item>
    <item>
      <title>Creating A Brand That Breaks Through The Clutter &amp; Stands For Something with Ken Salyer</title>
      <link>https://innovateforthefuture.fm/podcast/creating-brand-breaks-clutter-stand-something-ken-salyer-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389790/creating-a-brand-that-breaks-through-the-clutter-stands-for-something-with-ken-salyer/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 18 Mar 2019 05:00:36 -0400</pubDate>
      <description>Today s guest, returning for our third conversation is Ken Salyer, the founder and CEO of wall covering distributor Tri-Kes.  Today Ken shares his insight on the importance of creating a value proposition that allows you to break through the marketplace c</description>
      <content:encoded><![CDATA[Today s guest, returning for our third conversation is Ken Salyer, the founder and CEO of wall covering distributor Tri-Kes.  Today Ken shares his insight on the importance of creating a value proposition that allows you to break through the marketplace c]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/97SlayerValueProposition.mp3?podcast_id=6888" length="19937959" type="" />
      <itunes:duration>0:33:14</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Today s guest, returning for our third conversation is Ken Salyer, the founder and CEO of wall covering distributor Tri-Kes.  Today Ken shares his insight on the importance of creating a value proposition that allows you to break through the marketplace c</itunes:subtitle>
      <itunes:summary>Today s guest, returning for our third conversation is Ken Salyer, the founder and CEO of wall covering distributor Tri-Kes.  Today Ken shares his insight on the importance of creating a value proposition that allows you to break through the marketplace c</itunes:summary>
    </item>
    <item>
      <title>Digital Transformation In A World Where Instantaneous Is Too Slow With Ken Salyer</title>
      <link>https://innovateforthefuture.fm/podcast/digital-transformation-world-instantaneous-slow-ken-salyer-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389789/digital-transformation-in-a-world-where-instantaneous-is-too-slow-with-ken-salyer/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 11 Mar 2019 05:00:22 -0400</pubDate>
      <description>Today s guest, Ken Salyer the founder and CEO of wall covering distributor Tri-Kes has peered into the future and sees a world where instantaneous is too slow.  Technology has changed customer s expectations to having access to information before they eve</description>
      <content:encoded><![CDATA[Today s guest, Ken Salyer the founder and CEO of wall covering distributor Tri-Kes has peered into the future and sees a world where instantaneous is too slow.  Technology has changed customer s expectations to having access to information before they eve]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/96SlayerVision.mp3?podcast_id=6894" length="31149661" type="" />
      <itunes:duration>0:32:27</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Today s guest, Ken Salyer the founder and CEO of wall covering distributor Tri-Kes has peered into the future and sees a world where instantaneous is too slow.  Technology has changed customer s expectations to having access to information before they eve</itunes:subtitle>
      <itunes:summary>Today s guest, Ken Salyer the founder and CEO of wall covering distributor Tri-Kes has peered into the future and sees a world where instantaneous is too slow.  Technology has changed customer s expectations to having access to information before they eve</itunes:summary>
    </item>
    <item>
      <title>Culture at the Speed of Today with Ken Salyer of Tri-Kes</title>
      <link>https://innovateforthefuture.fm/podcast/culture-speed-today-ken-salyer-tri-kes-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389788/culture-at-the-speed-of-today-with-ken-salyer-of-tri-kes/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 04 Mar 2019 05:00:03 -0500</pubDate>
      <description>Today s guest is Ken Salyer, Founder and CEO of wall covering distributor Tri-Kes.  Ken and I explore the importance of culture and how they have intentionally nurtured a culture based on a joint set of beliefs the organization lives everyday. Ken describ</description>
      <content:encoded><![CDATA[Today s guest is Ken Salyer, Founder and CEO of wall covering distributor Tri-Kes.  Ken and I explore the importance of culture and how they have intentionally nurtured a culture based on a joint set of beliefs the organization lives everyday. Ken describ]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/95SlayerCulture.mp3?podcast_id=6886" length="22187102" type="" />
      <itunes:duration>0:36:59</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Today s guest is Ken Salyer, Founder and CEO of wall covering distributor Tri-Kes.  Ken and I explore the importance of culture and how they have intentionally nurtured a culture based on a joint set of beliefs the organization lives everyday. Ken describ</itunes:subtitle>
      <itunes:summary>Today s guest is Ken Salyer, Founder and CEO of wall covering distributor Tri-Kes.  Ken and I explore the importance of culture and how they have intentionally nurtured a culture based on a joint set of beliefs the organization lives everyday. Ken describ</itunes:summary>
    </item>
    <item>
      <title>Leadership Is In Greater Demand Than Ever</title>
      <link>https://innovateforthefuture.fm/podcast/leadership-greater-demand-ever-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389787/leadership-is-in-greater-demand-than-ever/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 25 Feb 2019 05:00:35 -0500</pubDate>
      <description>As Don McNeeley looks at the dysfunction in Washington, our school systems, and even industry today he sees the greatest gap in the history of our nation between the need for leadership and the supply of it. This is one reason he is so committed to growin</description>
      <content:encoded><![CDATA[As Don McNeeley looks at the dysfunction in Washington, our school systems, and even industry today he sees the greatest gap in the history of our nation between the need for leadership and the supply of it. This is one reason he is so committed to growin]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/30DonMcNeeleyLeadershipIFTF.mp3?podcast_id=6885" length="39378859" type="" />
      <itunes:duration>0:41:01</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>As Don McNeeley looks at the dysfunction in Washington, our school systems, and even industry today he sees the greatest gap in the history of our nation between the need for leadership and the supply of it. This is one reason he is so committed to growin</itunes:subtitle>
      <itunes:summary>As Don McNeeley looks at the dysfunction in Washington, our school systems, and even industry today he sees the greatest gap in the history of our nation between the need for leadership and the supply of it. This is one reason he is so committed to growin</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/11/ScreenShot2015-11-20at7.33.29AM.png</itunes:image>
    </item>
    <item>
      <title>Business Model Innovation Or Exit Strategy?</title>
      <link>https://innovateforthefuture.fm/podcast/business-model-innovation-exit-strategy-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389786/business-model-innovation-or-exit-strategy/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 18 Feb 2019 05:00:55 -0500</pubDate>
      <description>Don McNeeley, is the President and CEO of Chicago Tube and Iron (CTI) which celebrated 100 years of consecutive profitability earlier this year. In this fourth of five conversations I have with Don, he explains the CTI business model and its evolution ove</description>
      <content:encoded><![CDATA[Don McNeeley, is the President and CEO of Chicago Tube and Iron (CTI) which celebrated 100 years of consecutive profitability earlier this year. In this fourth of five conversations I have with Don, he explains the CTI business model and its evolution ove]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/29DonMcNeeleyBusinessModelIFTF.mp3?podcast_id=6884" length="32440737" type="" />
      <itunes:duration>0:33:48</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Don McNeeley, is the President and CEO of Chicago Tube and Iron (CTI) which celebrated 100 years of consecutive profitability earlier this year. In this fourth of five conversations I have with Don, he explains the CTI business model and its evolution ove</itunes:subtitle>
      <itunes:summary>Don McNeeley, is the President and CEO of Chicago Tube and Iron (CTI) which celebrated 100 years of consecutive profitability earlier this year. In this fourth of five conversations I have with Don, he explains the CTI business model and its evolution ove</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/11/DonMcNeeleyBusinessmodelQuote.png</itunes:image>
    </item>
    <item>
      <title>Commoditized Hell?  Here s What You Must Do with Don McNeeley</title>
      <link>https://innovateforthefuture.fm/podcast/commoditized-hell-heres-must-2-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389785/commoditized-hell-here-s-what-you-must-do-with-don-mcneeley/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 11 Feb 2019 05:00:21 -0500</pubDate>
      <description>Has the term  commodity  ever been used to describe what it is you sell? Have your customers said in no uncertain terms  I get get the same thing down the street for less?  Or how about your sales team, have they come to believe that the only way they  ca</description>
      <content:encoded><![CDATA[Has the term  commodity  ever been used to describe what it is you sell? Have your customers said in no uncertain terms  I get get the same thing down the street for less?  Or how about your sales team, have they come to believe that the only way they  ca]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/28DonMcNeeleyValuePropIFTF.mp3?podcast_id=6883" length="38094470" type="" />
      <itunes:duration>0:39:41</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Has the term  commodity  ever been used to describe what it is you sell? Have your customers said in no uncertain terms  I get get the same thing down the street for less?  Or how about your sales team, have they come to believe that the only way they  ca</itunes:subtitle>
      <itunes:summary>Has the term  commodity  ever been used to describe what it is you sell? Have your customers said in no uncertain terms  I get get the same thing down the street for less?  Or how about your sales team, have they come to believe that the only way they  ca</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/11/DonMcneeleyValuePropositionPic.png</itunes:image>
    </item>
    <item>
      <title>Capitalism, Country, Culture And Your Life s Work</title>
      <link>https://innovateforthefuture.fm/podcast/capitalism-country-culture-lifes-work-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389784/capitalism-country-culture-and-your-life-s-work/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 04 Feb 2019 05:00:54 -0500</pubDate>
      <description>I m naturally drawn to Don Mcneeley, president and CEO of Chicago Tube and Iron (CTI). I love his story and the story of CTI. 100 years of profitability doesn t happen by accident. The culture that allows for 100 years of profitability doesn t happen by a</description>
      <content:encoded><![CDATA[I m naturally drawn to Don Mcneeley, president and CEO of Chicago Tube and Iron (CTI). I love his story and the story of CTI. 100 years of profitability doesn t happen by accident. The culture that allows for 100 years of profitability doesn t happen by a]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/27DonMcNeeleyCultureIFTF.mp3?podcast_id=6882" length="39077092" type="" />
      <itunes:duration>0:40:42</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>I m naturally drawn to Don Mcneeley, president and CEO of Chicago Tube and Iron (CTI). I love his story and the story of CTI. 100 years of profitability doesn t happen by accident. The culture that allows for 100 years of profitability doesn t happen by a</itunes:subtitle>
      <itunes:summary>I m naturally drawn to Don Mcneeley, president and CEO of Chicago Tube and Iron (CTI). I love his story and the story of CTI. 100 years of profitability doesn t happen by accident. The culture that allows for 100 years of profitability doesn t happen by a</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/11/DonMcneeleyCulture.png</itunes:image>
    </item>
    <item>
      <title>Points of Inflection and 100 Years Of Continuous Profitability</title>
      <link>https://innovateforthefuture.fm/podcast/points-inflection-100-years-continuous-profitability-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389783/points-of-inflection-and-100-years-of-continuous-profitability/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 28 Jan 2019 05:00:35 -0500</pubDate>
      <description>Our guest is Don McNeeley, the president and CEO of Chicago Tube and Iron one of the largest specialty steel service centers in the United States with ten branches throughout the Midwest and in Monterrey, Mexico. The company recently celebrated it 100 yea</description>
      <content:encoded><![CDATA[Our guest is Don McNeeley, the president and CEO of Chicago Tube and Iron one of the largest specialty steel service centers in the United States with ten branches throughout the Midwest and in Monterrey, Mexico. The company recently celebrated it 100 yea]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/26DonMcNeeleyVisionIFTF.mp3?podcast_id=6881" length="39315747" type="" />
      <itunes:duration>0:40:57</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Our guest is Don McNeeley, the president and CEO of Chicago Tube and Iron one of the largest specialty steel service centers in the United States with ten branches throughout the Midwest and in Monterrey, Mexico. The company recently celebrated it 100 yea</itunes:subtitle>
      <itunes:summary>Our guest is Don McNeeley, the president and CEO of Chicago Tube and Iron one of the largest specialty steel service centers in the United States with ten branches throughout the Midwest and in Monterrey, Mexico. The company recently celebrated it 100 yea</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/10/DonMcNeeleyVisionGraphic.png</itunes:image>
    </item>
    <item>
      <title>Leading With Values With Steve Riddell</title>
      <link>https://innovateforthefuture.fm/podcast/leading-values-steve-riddell-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389782/leading-with-values-with-steve-riddell/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 21 Jan 2019 05:00:38 -0500</pubDate>
      <description>You know in this age of disruption, in this VUCA world … Those of you that listen understand what VUCA means, V-U-C-A. Right? Velocity, uncertainty, complexity and ambiguity. That’s the world in which we find ourselves. How do we lead change, transfor</description>
      <content:encoded><![CDATA[You know in this age of disruption, in this VUCA world … Those of you that listen understand what VUCA means, V-U-C-A. Right? Velocity, uncertainty, complexity and ambiguity. That’s the world in which we find ourselves. How do we lead change, transfor]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/75SteveRiddellLeadership.mp3?podcast_id=6880" length="45058088" type="" />
      <itunes:duration>0:46:56</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>You know in this age of disruption, in this VUCA world … Those of you that listen understand what VUCA means, V-U-C-A. Right? Velocity, uncertainty, complexity and ambiguity. That’s the world in which we find ourselves. How do we lead change, transfor</itunes:subtitle>
      <itunes:summary>You know in this age of disruption, in this VUCA world … Those of you that listen understand what VUCA means, V-U-C-A. Right? Velocity, uncertainty, complexity and ambiguity. That’s the world in which we find ourselves. How do we lead change, transfor</itunes:summary>
    </item>
    <item>
      <title>Competing With New Business Models In Disruptive Times With Steve Riddell</title>
      <link>https://innovateforthefuture.fm/podcast/competing-new-business-models-disruptive-times-steve-riddell-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389781/competing-with-new-business-models-in-disruptive-times-with-steve-riddell/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 14 Jan 2019 05:00:23 -0500</pubDate>
      <description>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the fourth component part of The Innovative Distributor  – business model innovation. Steve has been an innovator his entire caree</description>
      <content:encoded><![CDATA[Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the fourth component part of The Innovative Distributor  – business model innovation. Steve has been an innovator his entire caree]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/74SteveRiddellBusinessModel.mp3?podcast_id=6879" length="38318497" type="" />
      <itunes:duration>0:39:55</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the fourth component part of The Innovative Distributor  – business model innovation. Steve has been an innovator his entire caree</itunes:subtitle>
      <itunes:summary>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the fourth component part of The Innovative Distributor  – business model innovation. Steve has been an innovator his entire caree</itunes:summary>
    </item>
    <item>
      <title>Why Innovators Don’t Need To Compete On Price With Steve Riddell</title>
      <link>https://innovateforthefuture.fm/podcast/innovators-need-compete-price-steve-riddell-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389780/why-innovators-dont-need-to-compete-on-price-with-steve-riddell/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 07 Jan 2019 05:00:12 -0500</pubDate>
      <description>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the third component part of The Innovative Distributor  – value proposition. Now I got to tell you, what you and I know after list</description>
      <content:encoded><![CDATA[Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the third component part of The Innovative Distributor  – value proposition. Now I got to tell you, what you and I know after list]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/73SteveRiddellValueProposition.mp3?podcast_id=6878" length="42740087" type="" />
      <itunes:duration>0:44:31</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the third component part of The Innovative Distributor  – value proposition. Now I got to tell you, what you and I know after list</itunes:subtitle>
      <itunes:summary>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the third component part of The Innovative Distributor  – value proposition. Now I got to tell you, what you and I know after list</itunes:summary>
    </item>
    <item>
      <title>Creating Extraordinary Growth Through A Culture of Innovation With Steve Riddell</title>
      <link>https://innovateforthefuture.fm/podcast/creating-extraordinary-growth-culture-innovation-steve-riddell-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389779/creating-extraordinary-growth-through-a-culture-of-innovation-with-steve-riddell/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 31 Dec 2018 05:00:48 -0500</pubDate>
      <description>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the second component part of The Innovative Distributor  – culture. What you and I know is that if we’re going to lead change, t</description>
      <content:encoded><![CDATA[Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the second component part of The Innovative Distributor  – culture. What you and I know is that if we’re going to lead change, t]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/72SteveRiddellCulture.mp3?podcast_id=6877" length="39883754" type="" />
      <itunes:duration>0:41:33</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the second component part of The Innovative Distributor  – culture. What you and I know is that if we’re going to lead change, t</itunes:subtitle>
      <itunes:summary>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the second component part of The Innovative Distributor  – culture. What you and I know is that if we’re going to lead change, t</itunes:summary>
    </item>
    <item>
      <title>The Age of Disruption Is an Age of Opportunity With Steve Riddell</title>
      <link>https://innovateforthefuture.fm/podcast/age-disruption-age-opportunity-steve-riddell-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389778/the-age-of-disruption-is-an-age-of-opportunity-with-steve-riddell/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 24 Dec 2018 05:00:38 -0500</pubDate>
      <description>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the living and working in the age of disruption. We find ourselves managing our careers, our futures, our organizations in the age o</description>
      <content:encoded><![CDATA[Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the living and working in the age of disruption. We find ourselves managing our careers, our futures, our organizations in the age o]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/71SteveRiddellDisruption.mp3?podcast_id=6876" length="26185559" type="" />
      <itunes:duration>0:27:17</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the living and working in the age of disruption. We find ourselves managing our careers, our futures, our organizations in the age o</itunes:subtitle>
      <itunes:summary>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the living and working in the age of disruption. We find ourselves managing our careers, our futures, our organizations in the age o</itunes:summary>
    </item>
    <item>
      <title>Defining Your Unique Strategic Aim With Steve Riddell</title>
      <link>https://innovateforthefuture.fm/podcast/defining-unique-strategic-aim-steve-riddell-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389777/defining-your-unique-strategic-aim-with-steve-riddell/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 17 Dec 2018 05:00:30 -0500</pubDate>
      <description>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the first component part of The Innovative Distributor  – vision. As Steve frames vision he describes the imperative nature of cra</description>
      <content:encoded><![CDATA[Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the first component part of The Innovative Distributor  – vision. As Steve frames vision he describes the imperative nature of cra]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/70SteveRiddellVision.mp3?podcast_id=6875" length="37288227" type="" />
      <itunes:duration>0:38:51</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the first component part of The Innovative Distributor  – vision. As Steve frames vision he describes the imperative nature of cra</itunes:subtitle>
      <itunes:summary>Steve Riddell is the Chief Sales Officer – Telesales with Sprint.  In this episode we explore Steve s insights regarding the first component part of The Innovative Distributor  – vision. As Steve frames vision he describes the imperative nature of cra</itunes:summary>
    </item>
    <item>
      <title>Define Your Future With A Vivid Vision – With Scott Weaver [Re-Braodcast]</title>
      <link>https://innovateforthefuture.fm/podcast/define-future-vivid-vision-work-backwards-2-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389776/define-your-future-with-a-vivid-vision-with-scott-weaver-re-braodcast/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 10 Dec 2018 05:00:09 -0500</pubDate>
      <description>Following my first conversation on vision with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued. So I turned the microphones back on and captured another gem from Scott as it relates to using vision</description>
      <content:encoded><![CDATA[Following my first conversation on vision with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued. So I turned the microphones back on and captured another gem from Scott as it relates to using vision]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/45AScottWeaverVividVisionBonus.mp3?podcast_id=6873" length="17981439" type="" />
      <itunes:duration>0:18:44</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Following my first conversation on vision with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued. So I turned the microphones back on and captured another gem from Scott as it relates to using vision</itunes:subtitle>
      <itunes:summary>Following my first conversation on vision with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued. So I turned the microphones back on and captured another gem from Scott as it relates to using vision</itunes:summary>
    </item>
    <item>
      <title>Intentionality, Transformative Leadership &amp; Transformative Decisions</title>
      <link>https://innovateforthefuture.fm/podcast/intentionality-transformative-leadership-transformative-decisions-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389775/intentionality-transformative-leadership-transformative-decisions/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 03 Dec 2018 05:00:39 -0500</pubDate>
      <description>Are you a better leader than you were five years ago? Scott Weaver, president and CEO of APR Supply certainly is. And it s not by accident. As we learned in our first episode with Scott APR s vision is to double sales every five years. Well in order to do</description>
      <content:encoded><![CDATA[Are you a better leader than you were five years ago? Scott Weaver, president and CEO of APR Supply certainly is. And it s not by accident. As we learned in our first episode with Scott APR s vision is to double sales every five years. Well in order to do]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/45ScottWeaverLeadershipIFTF.mp3?podcast_id=6870" length="41289350" type="" />
      <itunes:duration>0:43:01</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Are you a better leader than you were five years ago? Scott Weaver, president and CEO of APR Supply certainly is. And it s not by accident. As we learned in our first episode with Scott APR s vision is to double sales every five years. Well in order to do</itunes:subtitle>
      <itunes:summary>Are you a better leader than you were five years ago? Scott Weaver, president and CEO of APR Supply certainly is. And it s not by accident. As we learned in our first episode with Scott APR s vision is to double sales every five years. Well in order to do</itunes:summary>
    </item>
    <item>
      <title>Business Model Innovation Through Trust and Joint Ventures [Bonus Episode]</title>
      <link>https://innovateforthefuture.fm/podcast/business-model-innovation-trust-joint-ventures-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389774/business-model-innovation-through-trust-and-joint-ventures-bonus-episode/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Wed, 28 Nov 2018 05:00:48 -0500</pubDate>
      <description>Schaelder Yesco, APR Supply and Industrial Piping three distributors in three different lines of trade have created a new model of partnering that we explore in this episode with Schaedler Yesco Distribution CEO Jim Schaedler and Greg Schaedler, branch ma</description>
      <content:encoded><![CDATA[Schaelder Yesco, APR Supply and Industrial Piping three distributors in three different lines of trade have created a new model of partnering that we explore in this episode with Schaedler Yesco Distribution CEO Jim Schaedler and Greg Schaedler, branch ma]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/44ASchaedlerBusinessModel.mp3?podcast_id=6869" length="27824795" type="" />
      <itunes:duration>0:28:59</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Schaelder Yesco, APR Supply and Industrial Piping three distributors in three different lines of trade have created a new model of partnering that we explore in this episode with Schaedler Yesco Distribution CEO Jim Schaedler and Greg Schaedler, branch ma</itunes:subtitle>
      <itunes:summary>Schaelder Yesco, APR Supply and Industrial Piping three distributors in three different lines of trade have created a new model of partnering that we explore in this episode with Schaedler Yesco Distribution CEO Jim Schaedler and Greg Schaedler, branch ma</itunes:summary>
    </item>
    <item>
      <title>Making That Career Defining Decision To Innovate Your Business Model</title>
      <link>https://innovateforthefuture.fm/podcast/making-career-defining-decision-innovate-business-model-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389773/making-that-career-defining-decision-to-innovate-your-business-model/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 26 Nov 2018 05:00:07 -0500</pubDate>
      <description>APR Supply found themselves in the middle of a recession that as all economic downturns do, impacted their ability to grow. And then as if in the midst of a perfect storm   one of their top ten manufacturers declared bankruptcy, and another   choose a dis</description>
      <content:encoded><![CDATA[APR Supply found themselves in the middle of a recession that as all economic downturns do, impacted their ability to grow. And then as if in the midst of a perfect storm   one of their top ten manufacturers declared bankruptcy, and another   choose a dis]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/44ScottWeaverBusinessModelIFTF.mp3?podcast_id=6868" length="47644002" type="" />
      <itunes:duration>0:49:38</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>APR Supply found themselves in the middle of a recession that as all economic downturns do, impacted their ability to grow. And then as if in the midst of a perfect storm   one of their top ten manufacturers declared bankruptcy, and another   choose a dis</itunes:subtitle>
      <itunes:summary>APR Supply found themselves in the middle of a recession that as all economic downturns do, impacted their ability to grow. And then as if in the midst of a perfect storm   one of their top ten manufacturers declared bankruptcy, and another   choose a dis</itunes:summary>
    </item>
    <item>
      <title>Event Marketing To Control The Narrative [Bonus Episode]</title>
      <link>https://innovateforthefuture.fm/podcast/event-marketing-control-narrative-bonus-episode-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389772/event-marketing-to-control-the-narrative-bonus-episode/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Wed, 21 Nov 2018 05:00:59 -0500</pubDate>
      <description>Following my conversation on Monday s episode Customer Centricity Without Fail with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued. So I turned the microphones back on and captured another gem fro</description>
      <content:encoded><![CDATA[Following my conversation on Monday s episode Customer Centricity Without Fail with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued. So I turned the microphones back on and captured another gem fro]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/43AScottWeaverAnnualEvent.mp3?podcast_id=6867" length="11113951" type="" />
      <itunes:duration>0:11:35</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Following my conversation on Monday s episode Customer Centricity Without Fail with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued. So I turned the microphones back on and captured another gem fro</itunes:subtitle>
      <itunes:summary>Following my conversation on Monday s episode Customer Centricity Without Fail with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued. So I turned the microphones back on and captured another gem fro</itunes:summary>
    </item>
    <item>
      <title>Customer Centricity Without Fail</title>
      <link>https://innovateforthefuture.fm/podcast/customer-centricity-without-fail-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389771/customer-centricity-without-fail/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 19 Nov 2018 05:00:45 -0500</pubDate>
      <description>The average business out there is stuck in a world of sameness. So what do you do when your a business, a supply house, a distributor that has the same products, the same widgets, the same pipe, valves, and fittings as the guy down the street? Defining th</description>
      <content:encoded><![CDATA[The average business out there is stuck in a world of sameness. So what do you do when your a business, a supply house, a distributor that has the same products, the same widgets, the same pipe, valves, and fittings as the guy down the street? Defining th]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/43ScottWeaverValuPropIFTF.mp3?podcast_id=6866" length="40959999" type="" />
      <itunes:duration>0:42:40</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>The average business out there is stuck in a world of sameness. So what do you do when your a business, a supply house, a distributor that has the same products, the same widgets, the same pipe, valves, and fittings as the guy down the street? Defining th</itunes:subtitle>
      <itunes:summary>The average business out there is stuck in a world of sameness. So what do you do when your a business, a supply house, a distributor that has the same products, the same widgets, the same pipe, valves, and fittings as the guy down the street? Defining th</itunes:summary>
    </item>
    <item>
      <title>One North of Fantastic: Creating and Nurturing A Fantastic Culture</title>
      <link>https://innovateforthefuture.fm/podcast/one-north-fantastic-creating-nurturing-fantastic-culture-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389770/one-north-of-fantastic-creating-and-nurturing-a-fantastic-culture/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 12 Nov 2018 05:00:53 -0500</pubDate>
      <description>The culture of APR Supply can be summed up by president and CEO Scott Weaver s response to the company receptionist when she asked Scott, how is day was going. Scott s reply: One north of fantastic. This mindset has embedded itself deep into the culture o</description>
      <content:encoded><![CDATA[The culture of APR Supply can be summed up by president and CEO Scott Weaver s response to the company receptionist when she asked Scott, how is day was going. Scott s reply: One north of fantastic. This mindset has embedded itself deep into the culture o]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/42ScottWeaverCulture.mp3?podcast_id=6865" length="43495757" type="" />
      <itunes:duration>0:45:18</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>The culture of APR Supply can be summed up by president and CEO Scott Weaver s response to the company receptionist when she asked Scott, how is day was going. Scott s reply: One north of fantastic. This mindset has embedded itself deep into the culture o</itunes:subtitle>
      <itunes:summary>The culture of APR Supply can be summed up by president and CEO Scott Weaver s response to the company receptionist when she asked Scott, how is day was going. Scott s reply: One north of fantastic. This mindset has embedded itself deep into the culture o</itunes:summary>
    </item>
    <item>
      <title>How To Double Your Business Every 5 Years: Vision At Work [Rebroadcast]</title>
      <link>https://innovateforthefuture.fm/podcast/double-business-every-5-years-vision-work-2-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389769/how-to-double-your-business-every-5-years-vision-at-work-rebroadcast/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 05 Nov 2018 05:00:22 -0500</pubDate>
      <description>At APR Supply, their visioning process begins with a goal to double the size of the business every five years. As I talk with APR president and CEO, Scott Weaver he explains both the why and the how of achieving the goal. They use a five-year time horizon</description>
      <content:encoded><![CDATA[At APR Supply, their visioning process begins with a goal to double the size of the business every five years. As I talk with APR president and CEO, Scott Weaver he explains both the why and the how of achieving the goal. They use a five-year time horizon]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/41ScottWeaverVision.mp3?podcast_id=6864" length="34473272" type="" />
      <itunes:duration>0:35:55</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>At APR Supply, their visioning process begins with a goal to double the size of the business every five years. As I talk with APR president and CEO, Scott Weaver he explains both the why and the how of achieving the goal. They use a five-year time horizon</itunes:subtitle>
      <itunes:summary>At APR Supply, their visioning process begins with a goal to double the size of the business every five years. As I talk with APR president and CEO, Scott Weaver he explains both the why and the how of achieving the goal. They use a five-year time horizon</itunes:summary>
    </item>
    <item>
      <title>Transformative Leadership That Elevates Performance &amp; Accelerates Development</title>
      <link>https://innovateforthefuture.fm/podcast/transformative-leadership-elevates-performance-accelerates-development-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389768/transformative-leadership-that-elevates-performance-accelerates-development/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 29 Oct 2018 05:00:07 -0400</pubDate>
      <description>Rod Fallow, president of Swagelok Northern California believes his primary responsibility as a leader is to create a relevant and compelling future that every employee can rally around. In our first episode with Rod, we spoke about that future he envision</description>
      <content:encoded><![CDATA[Rod Fallow, president of Swagelok Northern California believes his primary responsibility as a leader is to create a relevant and compelling future that every employee can rally around. In our first episode with Rod, we spoke about that future he envision]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/RodFallowLeadershipIFTF.mp3?podcast_id=6874" length="28954121" type="" />
      <itunes:duration>0:30:10</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Rod Fallow, president of Swagelok Northern California believes his primary responsibility as a leader is to create a relevant and compelling future that every employee can rally around. In our first episode with Rod, we spoke about that future he envision</itunes:subtitle>
      <itunes:summary>Rod Fallow, president of Swagelok Northern California believes his primary responsibility as a leader is to create a relevant and compelling future that every employee can rally around. In our first episode with Rod, we spoke about that future he envision</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/10/RodLeadershipQuoteV2.001.jpg</itunes:image>
    </item>
    <item>
      <title>An Inch Wide And Mile Deep Business Model</title>
      <link>https://innovateforthefuture.fm/podcast/evolving-distribution-business-model-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389767/an-inch-wide-and-mile-deep-business-model/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 22 Oct 2018 05:00:39 -0400</pubDate>
      <description>Swagelok, a $1.8 billion company with 20 manufacturing facilities around the world operates under the  One Swagelok  business model which includes an exclusive relationship with it s distributors – authorized sales and service centers. In this episode I</description>
      <content:encoded><![CDATA[Swagelok, a $1.8 billion company with 20 manufacturing facilities around the world operates under the  One Swagelok  business model which includes an exclusive relationship with it s distributors – authorized sales and service centers. In this episode I]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/RodFallowBusinessModelIFTF.mp3?podcast_id=6863" length="37506402" type="" />
      <itunes:duration>0:39:04</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Swagelok, a $1.8 billion company with 20 manufacturing facilities around the world operates under the  One Swagelok  business model which includes an exclusive relationship with it s distributors – authorized sales and service centers. In this episode I</itunes:subtitle>
      <itunes:summary>Swagelok, a $1.8 billion company with 20 manufacturing facilities around the world operates under the  One Swagelok  business model which includes an exclusive relationship with it s distributors – authorized sales and service centers. In this episode I</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/10/RodBusinessmodel.001.jpg</itunes:image>
    </item>
    <item>
      <title>Delivering Value Through An Ecosystem Of Deep Expertise</title>
      <link>https://innovateforthefuture.fm/podcast/delivering-value-ecosystem-deep-expertise-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389766/delivering-value-through-an-ecosystem-of-deep-expertise/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 15 Oct 2018 05:00:47 -0400</pubDate>
      <description>When many distributors struggle in defining their real value, Rod Fallow, president of Swagelok Northern California believes that it is a real, intense, and deep focus on the customer where significant value and innovation begins. While their product cata</description>
      <content:encoded><![CDATA[When many distributors struggle in defining their real value, Rod Fallow, president of Swagelok Northern California believes that it is a real, intense, and deep focus on the customer where significant value and innovation begins. While their product cata]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/03RodFallowValuePropIFTF.mp3?podcast_id=6862" length="28131577" type="" />
      <itunes:duration>0:29:18</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>When many distributors struggle in defining their real value, Rod Fallow, president of Swagelok Northern California believes that it is a real, intense, and deep focus on the customer where significant value and innovation begins. While their product cata</itunes:subtitle>
      <itunes:summary>When many distributors struggle in defining their real value, Rod Fallow, president of Swagelok Northern California believes that it is a real, intense, and deep focus on the customer where significant value and innovation begins. While their product cata</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/10/01RodFallowValueProp.001.jpg</itunes:image>
    </item>
    <item>
      <title>Locking Down Company Culture At Swagelok Northern California</title>
      <link>https://innovateforthefuture.fm/podcast/locking-company-culture-swagelok-northern-california-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389765/locking-down-company-culture-at-swagelok-northern-california/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 08 Oct 2018 05:00:40 -0400</pubDate>
      <description>While there are many unique and innovative aspects of Swagelok Northern California s, culture, one jumps out at you very soon after arriving at this Fremont California based industrial distributor. You go into most organizations, and if there are portrait</description>
      <content:encoded><![CDATA[While there are many unique and innovative aspects of Swagelok Northern California s, culture, one jumps out at you very soon after arriving at this Fremont California based industrial distributor. You go into most organizations, and if there are portrait]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/RodFallowCultureIFTFFinalEditied.mp3?podcast_id=6861" length="33168821" type="" />
      <itunes:duration>0:34:33</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>While there are many unique and innovative aspects of Swagelok Northern California s, culture, one jumps out at you very soon after arriving at this Fremont California based industrial distributor. You go into most organizations, and if there are portrait</itunes:subtitle>
      <itunes:summary>While there are many unique and innovative aspects of Swagelok Northern California s, culture, one jumps out at you very soon after arriving at this Fremont California based industrial distributor. You go into most organizations, and if there are portrait</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/09/RodCulturePic.001.jpg</itunes:image>
    </item>
    <item>
      <title>How To Become Your Customers Favorite Story</title>
      <link>https://innovateforthefuture.fm/podcast/become-customers-favorite-story-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389764/how-to-become-your-customers-favorite-story/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 01 Oct 2018 05:00:58 -0400</pubDate>
      <description>What would it take to become your customer s favorite story? At Swagelok Northern California,  Becoming Our Customer s Favorite Story  is not only their stated vision, it has become embedded into the day to day actions of every employee. As Rod Fallow, Pr</description>
      <content:encoded><![CDATA[What would it take to become your customer s favorite story? At Swagelok Northern California,  Becoming Our Customer s Favorite Story  is not only their stated vision, it has become embedded into the day to day actions of every employee. As Rod Fallow, Pr]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/01RodFallowVisionIFTF.mp3?podcast_id=6860" length="42304155" type="" />
      <itunes:duration>0:44:04</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>What would it take to become your customer s favorite story? At Swagelok Northern California,  Becoming Our Customer s Favorite Story  is not only their stated vision, it has become embedded into the day to day actions of every employee. As Rod Fallow, Pr</itunes:subtitle>
      <itunes:summary>What would it take to become your customer s favorite story? At Swagelok Northern California,  Becoming Our Customer s Favorite Story  is not only their stated vision, it has become embedded into the day to day actions of every employee. As Rod Fallow, Pr</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/09/00RodFallowQuotesKeynote.001.jpg</itunes:image>
    </item>
    <item>
      <title>Great Leaders Know How To Bungee Jump!</title>
      <link>https://innovateforthefuture.fm/podcast/great-leaders-nothing-know-bungee-jump-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389763/great-leaders-know-how-to-bungee-jump/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 24 Sep 2018 05:00:45 -0400</pubDate>
      <description>Let s start with the end. In the end, what makes the difference between a good company and a great company is leadership. The ultimate success of a department, a region, an operations   the success of your company comes down to you. It s leader. Leadershi</description>
      <content:encoded><![CDATA[Let s start with the end. In the end, what makes the difference between a good company and a great company is leadership. The ultimate success of a department, a region, an operations   the success of your company comes down to you. It s leader. Leadershi]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/20-Todd-Talbot-Leadership-IFTF.mp3?podcast_id=6859" length="30981223" type="" />
      <itunes:duration>0:32:16</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Let s start with the end. In the end, what makes the difference between a good company and a great company is leadership. The ultimate success of a department, a region, an operations   the success of your company comes down to you. It s leader. Leadershi</itunes:subtitle>
      <itunes:summary>Let s start with the end. In the end, what makes the difference between a good company and a great company is leadership. The ultimate success of a department, a region, an operations   the success of your company comes down to you. It s leader. Leadershi</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/09/bungee-jumping-imagesv2.jpg</itunes:image>
    </item>
    <item>
      <title>1 Vision + 3 Critical Paths = Business Model To Be #1 In The World</title>
      <link>https://innovateforthefuture.fm/podcast/1-vision-3-critical-paths-business-model-1-world-2-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389762/1-vision-3-critical-paths-business-model-to-be-1-in-the-world/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 17 Sep 2018 05:00:37 -0400</pubDate>
      <description>So what do you think about value engineering? It s just one topic that Todd Talbot, president of Fluidmaster and I explore as we dig into this innovative company s business model. You see, we both agree that too many use the term value engineering as code</description>
      <content:encoded><![CDATA[So what do you think about value engineering? It s just one topic that Todd Talbot, president of Fluidmaster and I explore as we dig into this innovative company s business model. You see, we both agree that too many use the term value engineering as code]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/19-Todd-Talbot-Business-Model-IFTF.mp3?podcast_id=6858" length="31578069" type="" />
      <itunes:duration>0:32:54</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>So what do you think about value engineering? It s just one topic that Todd Talbot, president of Fluidmaster and I explore as we dig into this innovative company s business model. You see, we both agree that too many use the term value engineering as code</itunes:subtitle>
      <itunes:summary>So what do you think about value engineering? It s just one topic that Todd Talbot, president of Fluidmaster and I explore as we dig into this innovative company s business model. You see, we both agree that too many use the term value engineering as code</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/09/Todd-Business-Model.001.jpg</itunes:image>
    </item>
    <item>
      <title>Accused of Selling Commodities?  Time To Innovate!</title>
      <link>https://innovateforthefuture.fm/podcast/accused-selling-commodities-time-innovate-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389761/accused-of-selling-commodities-time-to-innovate/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 10 Sep 2018 05:00:53 -0400</pubDate>
      <description>If you are like most, your customers have accused you of selling commodities. Am I right? In this episode, Todd Talbot president of Fluidmaster reminds us that commodities are created by industry leading firms who elect to compete on price, rather than to</description>
      <content:encoded><![CDATA[If you are like most, your customers have accused you of selling commodities. Am I right? In this episode, Todd Talbot president of Fluidmaster reminds us that commodities are created by industry leading firms who elect to compete on price, rather than to]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/18-Todd-Talbot-Value-Prop-IFTF.mp3?podcast_id=6857" length="32054960" type="" />
      <itunes:duration>0:33:23</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>If you are like most, your customers have accused you of selling commodities. Am I right? In this episode, Todd Talbot president of Fluidmaster reminds us that commodities are created by industry leading firms who elect to compete on price, rather than to</itunes:subtitle>
      <itunes:summary>If you are like most, your customers have accused you of selling commodities. Am I right? In this episode, Todd Talbot president of Fluidmaster reminds us that commodities are created by industry leading firms who elect to compete on price, rather than to</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/08/Commodities-are-created-by-industry-leading.jpg</itunes:image>
    </item>
    <item>
      <title>Culture: A Leaders Full Time Job</title>
      <link>https://innovateforthefuture.fm/podcast/culture-leaders-full-time-job-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389760/culture-a-leaders-full-time-job/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 03 Sep 2018 05:00:04 -0400</pubDate>
      <description>As Todd Talbot took over as President at Fluidmaster, turnover was peaking at about 30% per year. At best an average company to be a part of. Within four years, and a intention transformation of the culture, that turnover has been slashed to around 7% and</description>
      <content:encoded><![CDATA[As Todd Talbot took over as President at Fluidmaster, turnover was peaking at about 30% per year. At best an average company to be a part of. Within four years, and a intention transformation of the culture, that turnover has been slashed to around 7% and]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/17-Todd-Talbot-Culture-IFTF.mp3?podcast_id=6856" length="31953396" type="" />
      <itunes:duration>0:33:17</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>As Todd Talbot took over as President at Fluidmaster, turnover was peaking at about 30% per year. At best an average company to be a part of. Within four years, and a intention transformation of the culture, that turnover has been slashed to around 7% and</itunes:subtitle>
      <itunes:summary>As Todd Talbot took over as President at Fluidmaster, turnover was peaking at about 30% per year. At best an average company to be a part of. Within four years, and a intention transformation of the culture, that turnover has been slashed to around 7% and</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/08/Todd-Culture.001.jpg</itunes:image>
    </item>
    <item>
      <title>The Fluidmaster Way: Bold Growth Through Disciplined Progress</title>
      <link>https://innovateforthefuture.fm/podcast/bold-growth-disciplined-progress-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389759/the-fluidmaster-way-bold-growth-through-disciplined-progress/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 27 Aug 2018 05:00:15 -0400</pubDate>
      <description>How do innovative organizations achieve great things? Some believe that innovation is the result of one masterful stroke. In reality, as Todd Talbot, president of Fluidmaster describes,the boldness of innovation occurs through disciplined progress towards</description>
      <content:encoded><![CDATA[How do innovative organizations achieve great things? Some believe that innovation is the result of one masterful stroke. In reality, as Todd Talbot, president of Fluidmaster describes,the boldness of innovation occurs through disciplined progress towards]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/01-Todd-Talbot-Vision.mp3?podcast_id=6855" length="33776534" type="" />
      <itunes:duration>0:35:11</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>How do innovative organizations achieve great things? Some believe that innovation is the result of one masterful stroke. In reality, as Todd Talbot, president of Fluidmaster describes,the boldness of innovation occurs through disciplined progress towards</itunes:subtitle>
      <itunes:summary>How do innovative organizations achieve great things? Some believe that innovation is the result of one masterful stroke. In reality, as Todd Talbot, president of Fluidmaster describes,the boldness of innovation occurs through disciplined progress towards</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/08/01-Todd-Talbot-Quotes.001.jpg</itunes:image>
    </item>
    <item>
      <title>For The Love Of Leadership</title>
      <link>https://innovateforthefuture.fm/podcast/love-leadership-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389758/for-the-love-of-leadership/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 20 Aug 2018 05:00:09 -0400</pubDate>
      <description>Mike Smith, the President and CEO of OneSource believes that leadership is very personal.  The human side of leadership involves the deep rooted caring and even love of those on your team.  Not just wanting the best for each, but having a mutual respect f</description>
      <content:encoded><![CDATA[Mike Smith, the President and CEO of OneSource believes that leadership is very personal.  The human side of leadership involves the deep rooted caring and even love of those on your team.  Not just wanting the best for each, but having a mutual respect f]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/56OneSourceLeadershipIFTF.mp3?podcast_id=6853" length="44959868" type="" />
      <itunes:duration>0:46:50</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Mike Smith, the President and CEO of OneSource believes that leadership is very personal.  The human side of leadership involves the deep rooted caring and even love of those on your team.  Not just wanting the best for each, but having a mutual respect f</itunes:subtitle>
      <itunes:summary>Mike Smith, the President and CEO of OneSource believes that leadership is very personal.  The human side of leadership involves the deep rooted caring and even love of those on your team.  Not just wanting the best for each, but having a mutual respect f</itunes:summary>
    </item>
    <item>
      <title>How OneSource Distributors Innovates Its Business Model</title>
      <link>https://innovateforthefuture.fm/podcast/onesource-distributors-innovates-business-model-2-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389757/how-onesource-distributors-innovates-its-business-model/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 13 Aug 2018 05:00:24 -0400</pubDate>
      <description>This is the fourth in our series with Mike Smith president and CEO of OneSource Distributors, and other leaders on his team, as we explore how they lead to insure they are creating a relevant, sustainable, and profitable future. In this episode we explore</description>
      <content:encoded><![CDATA[This is the fourth in our series with Mike Smith president and CEO of OneSource Distributors, and other leaders on his team, as we explore how they lead to insure they are creating a relevant, sustainable, and profitable future. In this episode we explore]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/55OneSourceBusinessModel.mp3?podcast_id=6854" length="47048410" type="" />
      <itunes:duration>0:49:01</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>This is the fourth in our series with Mike Smith president and CEO of OneSource Distributors, and other leaders on his team, as we explore how they lead to insure they are creating a relevant, sustainable, and profitable future. In this episode we explore</itunes:subtitle>
      <itunes:summary>This is the fourth in our series with Mike Smith president and CEO of OneSource Distributors, and other leaders on his team, as we explore how they lead to insure they are creating a relevant, sustainable, and profitable future. In this episode we explore</itunes:summary>
    </item>
    <item>
      <title>Digital Transformation: Relevance &amp; Customer Centricity</title>
      <link>https://innovateforthefuture.fm/podcast/digital-transformation-relevance-customer-centricity-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389756/digital-transformation-relevance-customer-centricity/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 06 Aug 2018 05:00:10 -0400</pubDate>
      <description>Digital transformation and becoming a digital organization is often mentioned, without much description of what that means. In this episode, we explore OneSource s journey to become a digital organization. What does that mean .. at OneSource that means th</description>
      <content:encoded><![CDATA[Digital transformation and becoming a digital organization is often mentioned, without much description of what that means. In this episode, we explore OneSource s journey to become a digital organization. What does that mean .. at OneSource that means th]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/54OneSourceValueProposition.mp3?podcast_id=6851" length="49345514" type="" />
      <itunes:duration>0:51:24</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Digital transformation and becoming a digital organization is often mentioned, without much description of what that means. In this episode, we explore OneSource s journey to become a digital organization. What does that mean .. at OneSource that means th</itunes:subtitle>
      <itunes:summary>Digital transformation and becoming a digital organization is often mentioned, without much description of what that means. In this episode, we explore OneSource s journey to become a digital organization. What does that mean .. at OneSource that means th</itunes:summary>
    </item>
    <item>
      <title>How To Empower Millennials To Respectfully Challenge The Status Quo</title>
      <link>https://innovateforthefuture.fm/podcast/empower-millennials-respectfully-challenge-status-quo-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389755/how-to-empower-millennials-to-respectfully-challenge-the-status-quo/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 30 Jul 2018 05:00:46 -0400</pubDate>
      <description>On Monday s episode, Mike Smith, president and CEO of OneSource talked about the importance of injecting youth into the organization. Following that discussion, Mike suggested I sit down with three of his millennials to get their take on the business, the</description>
      <content:encoded><![CDATA[On Monday s episode, Mike Smith, president and CEO of OneSource talked about the importance of injecting youth into the organization. Following that discussion, Mike suggested I sit down with three of his millennials to get their take on the business, the]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/53AOneSourceMillennialsCultureIFTF.mp3?podcast_id=6848" length="36654601" type="" />
      <itunes:duration>0:38:11</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>On Monday s episode, Mike Smith, president and CEO of OneSource talked about the importance of injecting youth into the organization. Following that discussion, Mike suggested I sit down with three of his millennials to get their take on the business, the</itunes:subtitle>
      <itunes:summary>On Monday s episode, Mike Smith, president and CEO of OneSource talked about the importance of injecting youth into the organization. Following that discussion, Mike suggested I sit down with three of his millennials to get their take on the business, the</itunes:summary>
    </item>
    <item>
      <title>Getting Ahead of the Future Through a Culture of Engagement</title>
      <link>https://innovateforthefuture.fm/podcast/getting-ahead-future-culture-engagement-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389754/getting-ahead-of-the-future-through-a-culture-of-engagement/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 23 Jul 2018 05:00:36 -0400</pubDate>
      <description>Culture is talked about more and more. But what is culture and how do leaders foster the desired culture? This is the essence of this dynamic conversation that I have with Mike Smith, president and CEO of OneSource Distributors. Mike knows that fostering </description>
      <content:encoded><![CDATA[Culture is talked about more and more. But what is culture and how do leaders foster the desired culture? This is the essence of this dynamic conversation that I have with Mike Smith, president and CEO of OneSource Distributors. Mike knows that fostering ]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/53MikeSmithCultureIFTF.mp3?podcast_id=6847" length="31972204" type="" />
      <itunes:duration>0:33:18</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Culture is talked about more and more. But what is culture and how do leaders foster the desired culture? This is the essence of this dynamic conversation that I have with Mike Smith, president and CEO of OneSource Distributors. Mike knows that fostering </itunes:subtitle>
      <itunes:summary>Culture is talked about more and more. But what is culture and how do leaders foster the desired culture? This is the essence of this dynamic conversation that I have with Mike Smith, president and CEO of OneSource Distributors. Mike knows that fostering </itunes:summary>
    </item>
    <item>
      <title>How To Redefine Value   Beyond Products and Services to Economic Outcomes</title>
      <link>https://innovateforthefuture.fm/podcast/redefining-value-beyond-products-services-economic-outcomes-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389753/how-to-redefine-value-beyond-products-and-services-to-economic-outcomes/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 16 Jul 2018 05:00:35 -0400</pubDate>
      <description>In this bonus episode, Mike Smith and I explore the need for distributors – all sales organizations actually to redefine value beyond product and services. Mike Smith is the president and CEO of OneSource distributors. He is passionate about creating ta</description>
      <content:encoded><![CDATA[In this bonus episode, Mike Smith and I explore the need for distributors – all sales organizations actually to redefine value beyond product and services. Mike Smith is the president and CEO of OneSource distributors. He is passionate about creating ta]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/52AMikeSmitRedefineValueBonus.mp3?podcast_id=6846" length="15320710" type="" />
      <itunes:duration>0:15:58</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>In this bonus episode, Mike Smith and I explore the need for distributors – all sales organizations actually to redefine value beyond product and services. Mike Smith is the president and CEO of OneSource distributors. He is passionate about creating ta</itunes:subtitle>
      <itunes:summary>In this bonus episode, Mike Smith and I explore the need for distributors – all sales organizations actually to redefine value beyond product and services. Mike Smith is the president and CEO of OneSource distributors. He is passionate about creating ta</itunes:summary>
    </item>
    <item>
      <title>The Future Happened Yesterday .. How Do We Get Ahead of It? With Mike Smith</title>
      <link>https://innovateforthefuture.fm/podcast/future-happened-yesterday-get-ahead-2-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389752/the-future-happened-yesterday-how-do-we-get-ahead-of-it-with-mike-smith/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 09 Jul 2018 05:00:34 -0400</pubDate>
      <description>When Mike Smith joined OneSource Distributors as their Chief Operation Officer in 2005, the owner of the company gave him a one line job description –  Make technology a differentiator.  Today as the president and CEO of OneSource he continues down that</description>
      <content:encoded><![CDATA[When Mike Smith joined OneSource Distributors as their Chief Operation Officer in 2005, the owner of the company gave him a one line job description –  Make technology a differentiator.  Today as the president and CEO of OneSource he continues down that]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/52MikeSmithVisionIFTF.mp3?podcast_id=6845" length="42043349" type="" />
      <itunes:duration>0:43:48</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>When Mike Smith joined OneSource Distributors as their Chief Operation Officer in 2005, the owner of the company gave him a one line job description –  Make technology a differentiator.  Today as the president and CEO of OneSource he continues down that</itunes:subtitle>
      <itunes:summary>When Mike Smith joined OneSource Distributors as their Chief Operation Officer in 2005, the owner of the company gave him a one line job description –  Make technology a differentiator.  Today as the president and CEO of OneSource he continues down that</itunes:summary>
    </item>
    <item>
      <title>Unleashing Your Organization s Potential Through Transformative Leadership With Graybar CEO Kathy Mazzarella</title>
      <link>https://innovateforthefuture.fm/podcast/unleashing-organizations-potential-transformative-leadership-graybar-ceo-kathy-mazzarella-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389751/unleashing-your-organization-s-potential-through-transformative-leadership-with-graybar-ceo-kathy-mazzarella/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 02 Jul 2018 05:00:23 -0400</pubDate>
      <description>Those that have been in one of my keynote presentations know that I believe we as leaders have been called at this special moment in time   in this age of disruption to lead our organizations into an unknown future.  But how do we do that.  This is at the</description>
      <content:encoded><![CDATA[Those that have been in one of my keynote presentations know that I believe we as leaders have been called at this special moment in time   in this age of disruption to lead our organizations into an unknown future.  But how do we do that.  This is at the]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/65KathyMazzarellaGBELeadershipIFTF.mp3?podcast_id=6844" length="29303953" type="" />
      <itunes:duration>0:30:31</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Those that have been in one of my keynote presentations know that I believe we as leaders have been called at this special moment in time   in this age of disruption to lead our organizations into an unknown future.  But how do we do that.  This is at the</itunes:subtitle>
      <itunes:summary>Those that have been in one of my keynote presentations know that I believe we as leaders have been called at this special moment in time   in this age of disruption to lead our organizations into an unknown future.  But how do we do that.  This is at the</itunes:summary>
    </item>
    <item>
      <title>A Call To Arms:  Business Model Innovation With Graybar CEO Kathy Mazzarella</title>
      <link>https://innovateforthefuture.fm/podcast/call-arms-business-model-innovation-graybar-ceo-kathy-mazzarella-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389750/a-call-to-arms-business-model-innovation-with-graybar-ceo-kathy-mazzarella/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 25 Jun 2018 05:00:55 -0400</pubDate>
      <description>I think it s fair to say that we all want to control our own destiny.  Leaders do not want somebody else to dictate their future.  We don t want the future thrust upon us.  Yet at the same time there are many forces outside of our control that have the po</description>
      <content:encoded><![CDATA[I think it s fair to say that we all want to control our own destiny.  Leaders do not want somebody else to dictate their future.  We don t want the future thrust upon us.  Yet at the same time there are many forces outside of our control that have the po]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/65KathyMazzarellaGBEBusinessModelIFTF.mp3?podcast_id=6843" length="32594128" type="" />
      <itunes:duration>0:33:57</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>I think it s fair to say that we all want to control our own destiny.  Leaders do not want somebody else to dictate their future.  We don t want the future thrust upon us.  Yet at the same time there are many forces outside of our control that have the po</itunes:subtitle>
      <itunes:summary>I think it s fair to say that we all want to control our own destiny.  Leaders do not want somebody else to dictate their future.  We don t want the future thrust upon us.  Yet at the same time there are many forces outside of our control that have the po</itunes:summary>
    </item>
    <item>
      <title>Customer’s Changing Needs: How To Stay Ahead Of The Curve with Kathy Mazzarella CEO of Graybar</title>
      <link>https://innovateforthefuture.fm/podcast/customers-changing-needs-stay-ahead-curve-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389749/customers-changing-needs-how-to-stay-ahead-of-the-curve-with-kathy-mazzarella-ceo-of-graybar/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 18 Jun 2018 05:00:37 -0400</pubDate>
      <description>In this third of five episodes with Kathy Mazzarella he chairman, president and CEO of $6 billion Graybar, a Fortune 500 distributor of high-quality components, equipment and materials for a number of industries we explore the third component of The Innov</description>
      <content:encoded><![CDATA[In this third of five episodes with Kathy Mazzarella he chairman, president and CEO of $6 billion Graybar, a Fortune 500 distributor of high-quality components, equipment and materials for a number of industries we explore the third component of The Innov]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/64KathyMazzarellaGBEValuePropositionIFTF.mp3?podcast_id=6842" length="42292034" type="" />
      <itunes:duration>0:44:03</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>In this third of five episodes with Kathy Mazzarella he chairman, president and CEO of $6 billion Graybar, a Fortune 500 distributor of high-quality components, equipment and materials for a number of industries we explore the third component of The Innov</itunes:subtitle>
      <itunes:summary>In this third of five episodes with Kathy Mazzarella he chairman, president and CEO of $6 billion Graybar, a Fortune 500 distributor of high-quality components, equipment and materials for a number of industries we explore the third component of The Innov</itunes:summary>
    </item>
    <item>
      <title>Creating A Culture Of Success For The Next 100 Years with Kathy Mazzarella CEO of Graybar</title>
      <link>https://innovateforthefuture.fm/podcast/creating-culture-success-next-100-years-4/</link>
      <guid>http://www.blubrry.com/unleashwd/65389748/creating-a-culture-of-success-for-the-next-100-years-with-kathy-mazzarella-ceo-of-graybar/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 11 Jun 2018 05:00:23 -0400</pubDate>
      <description>Kathy Mazzarella is the chairman, president and CEO of Graybar, a Fortune 500 company that specializes in supply chain management services and is a leading North American distributor of high-quality components, equipment and materials for a number of indu</description>
      <content:encoded><![CDATA[Kathy Mazzarella is the chairman, president and CEO of Graybar, a Fortune 500 company that specializes in supply chain management services and is a leading North American distributor of high-quality components, equipment and materials for a number of indu]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/63KathyMazzarellaGBECultureIFTF.mp3?podcast_id=6841" length="34754977" type="" />
      <itunes:duration>0:36:12</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Kathy Mazzarella is the chairman, president and CEO of Graybar, a Fortune 500 company that specializes in supply chain management services and is a leading North American distributor of high-quality components, equipment and materials for a number of indu</itunes:subtitle>
      <itunes:summary>Kathy Mazzarella is the chairman, president and CEO of Graybar, a Fortune 500 company that specializes in supply chain management services and is a leading North American distributor of high-quality components, equipment and materials for a number of indu</itunes:summary>
    </item>
    <item>
      <title>Creating The Vision To Disrupt Yourself with Kathy Mazzarella CEO of Graybar</title>
      <link>https://innovateforthefuture.fm/podcast/creating-vision-disrupt-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389747/creating-the-vision-to-disrupt-yourself-with-kathy-mazzarella-ceo-of-graybar/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 04 Jun 2018 05:00:28 -0400</pubDate>
      <description>Kathy Mazzarella is the chairman, president and CEO of Graybar, a Fortune 500 company that specializes in supply chain management services and is a leading North American distributor of high-quality components, equipment and materials for a number of indu</description>
      <content:encoded><![CDATA[Kathy Mazzarella is the chairman, president and CEO of Graybar, a Fortune 500 company that specializes in supply chain management services and is a leading North American distributor of high-quality components, equipment and materials for a number of indu]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/62KathyMazzarellaGBEVisionIFTF.mp3?podcast_id=6840" length="37772224" type="" />
      <itunes:duration>0:39:21</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Kathy Mazzarella is the chairman, president and CEO of Graybar, a Fortune 500 company that specializes in supply chain management services and is a leading North American distributor of high-quality components, equipment and materials for a number of indu</itunes:subtitle>
      <itunes:summary>Kathy Mazzarella is the chairman, president and CEO of Graybar, a Fortune 500 company that specializes in supply chain management services and is a leading North American distributor of high-quality components, equipment and materials for a number of indu</itunes:summary>
    </item>
    <item>
      <title>Innovation Leadership: Relentless, Aggressive   Yet Practicaldirk beveridge</title>
      <link>https://innovateforthefuture.fm/podcast/innovation-leadership-relentless-aggressive-yet-practical-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389746/innovation-leadership-relentless-aggressive-yet-practicaldirk-beveridge/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 28 May 2018 05:00:48 -0400</pubDate>
      <description>Chuck Cohen, managing director of Benco Dental believes every business needs to reinvent itself every generation or so. Yet, he acknowledges that this is very difficult for many businesses   especially family owned businesses. He reminds us that being com</description>
      <content:encoded><![CDATA[Chuck Cohen, managing director of Benco Dental believes every business needs to reinvent itself every generation or so. Yet, he acknowledges that this is very difficult for many businesses   especially family owned businesses. He reminds us that being com]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/40BencoLeadershipIFTF.mp3?podcast_id=6839" length="37171617" type="" />
      <itunes:duration>0:38:43</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Chuck Cohen, managing director of Benco Dental believes every business needs to reinvent itself every generation or so. Yet, he acknowledges that this is very difficult for many businesses   especially family owned businesses. He reminds us that being com</itunes:subtitle>
      <itunes:summary>Chuck Cohen, managing director of Benco Dental believes every business needs to reinvent itself every generation or so. Yet, he acknowledges that this is very difficult for many businesses   especially family owned businesses. He reminds us that being com</itunes:summary>
    </item>
    <item>
      <title>How To Innovate When You re Being Disrupted   To Become The Disrupter</title>
      <link>https://innovateforthefuture.fm/podcast/innovate-youre-disrupted-become-disrupter-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389745/how-to-innovate-when-you-re-being-disrupted-to-become-the-disrupter/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 21 May 2018 05:00:55 -0400</pubDate>
      <description>Several years ago a competitor of Benco Dental began to disrupt the market with their introduction of a digital dentistry solution. When the innovation first came to market the execution didn’t quite live up to the hype and promise of the vision. So, Be</description>
      <content:encoded><![CDATA[Several years ago a competitor of Benco Dental began to disrupt the market with their introduction of a digital dentistry solution. When the innovation first came to market the execution didn’t quite live up to the hype and promise of the vision. So, Be]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/39BencoBusinessModelIFTF.mp3?podcast_id=6838" length="31728116" type="" />
      <itunes:duration>0:33:03</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Several years ago a competitor of Benco Dental began to disrupt the market with their introduction of a digital dentistry solution. When the innovation first came to market the execution didn’t quite live up to the hype and promise of the vision. So, Be</itunes:subtitle>
      <itunes:summary>Several years ago a competitor of Benco Dental began to disrupt the market with their introduction of a digital dentistry solution. When the innovation first came to market the execution didn’t quite live up to the hype and promise of the vision. So, Be</itunes:summary>
    </item>
    <item>
      <title>Do You Know Lucy Hobbs? You Should!</title>
      <link>https://innovateforthefuture.fm/podcast/know-lucy-hobbs-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389744/do-you-know-lucy-hobbs-you-should/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 14 May 2018 05:00:02 -0400</pubDate>
      <description>What could the first woman to receive her doctorate in dentistry, back in 1866 teach you about innovation and value propositions? Well, Lucy Hobbs was a woman who broke down barriers   she had a passion and a drive that led women to be empowered to strive</description>
      <content:encoded><![CDATA[What could the first woman to receive her doctorate in dentistry, back in 1866 teach you about innovation and value propositions? Well, Lucy Hobbs was a woman who broke down barriers   she had a passion and a drive that led women to be empowered to strive]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/38BencoValuePropositionIFTF.mp3?podcast_id=6837" length="39568194" type="" />
      <itunes:duration>0:41:13</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>What could the first woman to receive her doctorate in dentistry, back in 1866 teach you about innovation and value propositions? Well, Lucy Hobbs was a woman who broke down barriers   she had a passion and a drive that led women to be empowered to strive</itunes:subtitle>
      <itunes:summary>What could the first woman to receive her doctorate in dentistry, back in 1866 teach you about innovation and value propositions? Well, Lucy Hobbs was a woman who broke down barriers   she had a passion and a drive that led women to be empowered to strive</itunes:summary>
    </item>
    <item>
      <title>Culture As A Differentiator</title>
      <link>https://innovateforthefuture.fm/podcast/culture-differentiator-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389743/culture-as-a-differentiator/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 07 May 2018 05:00:46 -0400</pubDate>
      <description>When people ask Chuck Cohen, managing director of Benco Dental what keeps him up at night, it’s always the same answer.  It’s the culture.  Chuck is a firm believer that if you get the culture right then people will do the right thing because they’r</description>
      <content:encoded><![CDATA[When people ask Chuck Cohen, managing director of Benco Dental what keeps him up at night, it’s always the same answer.  It’s the culture.  Chuck is a firm believer that if you get the culture right then people will do the right thing because they’r]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/37BencoCultureIFTF.mp3?podcast_id=6836" length="44697390" type="" />
      <itunes:duration>0:46:34</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>When people ask Chuck Cohen, managing director of Benco Dental what keeps him up at night, it’s always the same answer.  It’s the culture.  Chuck is a firm believer that if you get the culture right then people will do the right thing because they’r</itunes:subtitle>
      <itunes:summary>When people ask Chuck Cohen, managing director of Benco Dental what keeps him up at night, it’s always the same answer.  It’s the culture.  Chuck is a firm believer that if you get the culture right then people will do the right thing because they’r</itunes:summary>
    </item>
    <item>
      <title>Navigating To A Distant Horizon: Vision and Innovation</title>
      <link>https://innovateforthefuture.fm/podcast/navigating-distant-horizon-vision-innovation-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389742/navigating-to-a-distant-horizon-vision-and-innovation/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 30 Apr 2018 22:30:49 -0400</pubDate>
      <description>78% of distributors believe they get trapped in the tyranny of the urgent and don t focus enough on creating the company s future. In this age of disruption   when our markets, customers, and businesses are changing at a faster pace than ever before, it s</description>
      <content:encoded><![CDATA[78% of distributors believe they get trapped in the tyranny of the urgent and don t focus enough on creating the company s future. In this age of disruption   when our markets, customers, and businesses are changing at a faster pace than ever before, it s]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/36BencoVisionIFTF.mp3?podcast_id=6835" length="35264887" type="" />
      <itunes:duration>0:36:44</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>78% of distributors believe they get trapped in the tyranny of the urgent and don t focus enough on creating the company s future. In this age of disruption   when our markets, customers, and businesses are changing at a faster pace than ever before, it s</itunes:subtitle>
      <itunes:summary>78% of distributors believe they get trapped in the tyranny of the urgent and don t focus enough on creating the company s future. In this age of disruption   when our markets, customers, and businesses are changing at a faster pace than ever before, it s</itunes:summary>
    </item>
    <item>
      <title>Opportunity In Not Being Seduced By Easy – Transformative Leadership</title>
      <link>https://innovateforthefuture.fm/podcast/opportunity-seduced-easy-transformative-leadership-2-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389741/opportunity-in-not-being-seduced-by-easy-transformative-leadership/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 23 Apr 2018 05:00:03 -0400</pubDate>
      <description>Joe Nettemeyer believes the very nature of leadership throughout distribution is changing .. and must change. Joe explains that there has been a seduction to  easy  as a result of the long history of growth our economy, markets, industries, and businesses</description>
      <content:encoded><![CDATA[Joe Nettemeyer believes the very nature of leadership throughout distribution is changing .. and must change. Joe explains that there has been a seduction to  easy  as a result of the long history of growth our economy, markets, industries, and businesses]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/15-Joe-Nettemeyer-Leasdership-Episode-IFTF.mp3?podcast_id=6834" length="35618062" type="" />
      <itunes:duration>0:37:06</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Joe Nettemeyer believes the very nature of leadership throughout distribution is changing .. and must change. Joe explains that there has been a seduction to  easy  as a result of the long history of growth our economy, markets, industries, and businesses</itunes:subtitle>
      <itunes:summary>Joe Nettemeyer believes the very nature of leadership throughout distribution is changing .. and must change. Joe explains that there has been a seduction to  easy  as a result of the long history of growth our economy, markets, industries, and businesses</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/08/Joe-Seduced-by-Easy.001.jpg</itunes:image>
    </item>
    <item>
      <title>How Valin Innovated Its Business Model To Increase The Value Of The Company 6 Fold in Just Four Years</title>
      <link>https://innovateforthefuture.fm/podcast/valin-innovated-business-model-increase-value-company-6-fold-just-four-years-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389740/how-valin-innovated-its-business-model-to-increase-the-value-of-the-company-6-fold-in-just-four-years/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 16 Apr 2018 05:00:06 -0400</pubDate>
      <description>We ve heard about how the introduction of Apple s iPhone changed the business model of Apple (again) and how this one product represented 60% of the company s revenues before the iPhone was four years old. Apple is certainly one company that continues to </description>
      <content:encoded><![CDATA[We ve heard about how the introduction of Apple s iPhone changed the business model of Apple (again) and how this one product represented 60% of the company s revenues before the iPhone was four years old. Apple is certainly one company that continues to ]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/14-Joe-Nettemeyer-Business-Model-Episode-IFTF.mp3?podcast_id=6833" length="31435963" type="" />
      <itunes:duration>0:32:45</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>We ve heard about how the introduction of Apple s iPhone changed the business model of Apple (again) and how this one product represented 60% of the company s revenues before the iPhone was four years old. Apple is certainly one company that continues to </itunes:subtitle>
      <itunes:summary>We ve heard about how the introduction of Apple s iPhone changed the business model of Apple (again) and how this one product represented 60% of the company s revenues before the iPhone was four years old. Apple is certainly one company that continues to </itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/08/Joe-Business-Model-Quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>Your Future Is Defined By What Your Organization Stands For</title>
      <link>https://innovateforthefuture.fm/podcast/future-defined-organization-stands-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389739/your-future-is-defined-by-what-your-organization-stands-for/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 09 Apr 2018 05:00:04 -0400</pubDate>
      <description>As Joe Nettemeyer, president and CEO of Valin Corporation migrates the company to the future, he begins with two questions: “What do we stand for? What is our purpose?” In a world where most distributors are trapped by sameness and commoditization, Va</description>
      <content:encoded><![CDATA[As Joe Nettemeyer, president and CEO of Valin Corporation migrates the company to the future, he begins with two questions: “What do we stand for? What is our purpose?” In a world where most distributors are trapped by sameness and commoditization, Va]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/13-Joe-Nettemeyer-Value-Proposition-Episode-IFTF.mp3?podcast_id=6832" length="32554840" type="" />
      <itunes:duration>0:33:55</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>As Joe Nettemeyer, president and CEO of Valin Corporation migrates the company to the future, he begins with two questions: “What do we stand for? What is our purpose?” In a world where most distributors are trapped by sameness and commoditization, Va</itunes:subtitle>
      <itunes:summary>As Joe Nettemeyer, president and CEO of Valin Corporation migrates the company to the future, he begins with two questions: “What do we stand for? What is our purpose?” In a world where most distributors are trapped by sameness and commoditization, Va</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/07/Joe-Value-Prop-Quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>Culture Is The Great Differentiator – From Me To WE</title>
      <link>https://innovateforthefuture.fm/podcast/culture-great-differentiator-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389738/culture-is-the-great-differentiator-from-me-to-we/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 02 Apr 2018 05:00:48 -0400</pubDate>
      <description>Joe Nettemeyer, the president and CEO of industrial distributor Valin Corporation believes that culture is the great differentiator in business today. But beyond platitudes he works to nurture the needed culture everyday. And what is that needed culture? </description>
      <content:encoded><![CDATA[Joe Nettemeyer, the president and CEO of industrial distributor Valin Corporation believes that culture is the great differentiator in business today. But beyond platitudes he works to nurture the needed culture everyday. And what is that needed culture? ]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/12-Joe-Nettemeyer-Culture-Episode-IFTF.mp3?podcast_id=6831" length="33500263" type="" />
      <itunes:duration>0:34:54</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Joe Nettemeyer, the president and CEO of industrial distributor Valin Corporation believes that culture is the great differentiator in business today. But beyond platitudes he works to nurture the needed culture everyday. And what is that needed culture? </itunes:subtitle>
      <itunes:summary>Joe Nettemeyer, the president and CEO of industrial distributor Valin Corporation believes that culture is the great differentiator in business today. But beyond platitudes he works to nurture the needed culture everyday. And what is that needed culture? </itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/07/JOe-Culture-Quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>Average Is Over – A Call For Innovation</title>
      <link>https://innovateforthefuture.fm/podcast/average-call-innovation-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389737/average-is-over-a-call-for-innovation/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 26 Mar 2018 05:00:54 -0400</pubDate>
      <description>We live in the age of disruption. There is this perfect storm of geo political movement, economic uncertainty, government influence, demographic shifts, and of course the technology revolution. Joe Nettemeyer is the president and CEO of industrial distrib</description>
      <content:encoded><![CDATA[We live in the age of disruption. There is this perfect storm of geo political movement, economic uncertainty, government influence, demographic shifts, and of course the technology revolution. Joe Nettemeyer is the president and CEO of industrial distrib]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/11-Joe-Nettemeyer-Vision-Episode-IFTF.mp3?podcast_id=6830" length="33465572" type="" />
      <itunes:duration>0:34:52</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>We live in the age of disruption. There is this perfect storm of geo political movement, economic uncertainty, government influence, demographic shifts, and of course the technology revolution. Joe Nettemeyer is the president and CEO of industrial distrib</itunes:subtitle>
      <itunes:summary>We live in the age of disruption. There is this perfect storm of geo political movement, economic uncertainty, government influence, demographic shifts, and of course the technology revolution. Joe Nettemeyer is the president and CEO of industrial distrib</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/07/Joe-Vision-Quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>Is Command and Control Leadership A Relic Of The Past?</title>
      <link>https://innovateforthefuture.fm/podcast/command-control-leadership-relic-past-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389736/is-command-and-control-leadership-a-relic-of-the-past/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 19 Mar 2018 05:00:07 -0400</pubDate>
      <description>US LBM, the billion dollar plus distributor of building products moves fast. Their motto is  moving forward at the speed of us.  So how does L.T. Gibson, US LBM s transformative CEO, lead the organization so that it moves forward (fast) at the speed of it</description>
      <content:encoded><![CDATA[US LBM, the billion dollar plus distributor of building products moves fast. Their motto is  moving forward at the speed of us.  So how does L.T. Gibson, US LBM s transformative CEO, lead the organization so that it moves forward (fast) at the speed of it]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/10-LT-Gibson-Leadership-Episode-IFTF.mp3?podcast_id=6829" length="30361390" type="" />
      <itunes:duration>0:31:38</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>US LBM, the billion dollar plus distributor of building products moves fast. Their motto is  moving forward at the speed of us.  So how does L.T. Gibson, US LBM s transformative CEO, lead the organization so that it moves forward (fast) at the speed of it</itunes:subtitle>
      <itunes:summary>US LBM, the billion dollar plus distributor of building products moves fast. Their motto is  moving forward at the speed of us.  So how does L.T. Gibson, US LBM s transformative CEO, lead the organization so that it moves forward (fast) at the speed of it</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/07/LT-Leadership-Quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>The Secret Sauce  (Really!) For Creating A Relevant And Sustainable Business In The Age of Disruption</title>
      <link>https://innovateforthefuture.fm/podcast/secret-sauce-for-sustainable-business-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389735/the-secret-sauce-really-for-creating-a-relevant-and-sustainable-business-in-the-age-of-disruption/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 12 Mar 2018 05:00:51 -0400</pubDate>
      <description>12 L.T. Gibson and his leadership team have developed a business model with a foundation to remain relevant and sustainable in this age of disruption. While for many the fog of uncertainty leads to paralysis, this uncertainty is viewed by the CEO of US LB</description>
      <content:encoded><![CDATA[12 L.T. Gibson and his leadership team have developed a business model with a foundation to remain relevant and sustainable in this age of disruption. While for many the fog of uncertainty leads to paralysis, this uncertainty is viewed by the CEO of US LB]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/10-LT-Gibson-Business-Model-Episode-IFTF.mp3?podcast_id=6828" length="29812609" type="" />
      <itunes:duration>0:31:03</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>12 L.T. Gibson and his leadership team have developed a business model with a foundation to remain relevant and sustainable in this age of disruption. While for many the fog of uncertainty leads to paralysis, this uncertainty is viewed by the CEO of US LB</itunes:subtitle>
      <itunes:summary>12 L.T. Gibson and his leadership team have developed a business model with a foundation to remain relevant and sustainable in this age of disruption. While for many the fog of uncertainty leads to paralysis, this uncertainty is viewed by the CEO of US LB</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/06/LT-Business-Model-Quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>Creating A Compelling Value Proposition – A Holistic Approach</title>
      <link>https://innovateforthefuture.fm/podcast/holistic-approach-creating-compelling-value-proposition-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389734/creating-a-compelling-value-proposition-a-holistic-approach/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 05 Mar 2018 05:00:52 -0500</pubDate>
      <description>So what makes you different? I begin my third discussion with LT Gibson, CEO of building material distributor US LBM exploring this very question. He quickly points out that most distributors can t articulate their difference beyond a superficial  Service</description>
      <content:encoded><![CDATA[So what makes you different? I begin my third discussion with LT Gibson, CEO of building material distributor US LBM exploring this very question. He quickly points out that most distributors can t articulate their difference beyond a superficial  Service]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/09-LT-Gibson-Value-Prop-Episode-IFTF-copy.mp3?podcast_id=6827" length="31267943" type="" />
      <itunes:duration>0:32:34</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>So what makes you different? I begin my third discussion with LT Gibson, CEO of building material distributor US LBM exploring this very question. He quickly points out that most distributors can t articulate their difference beyond a superficial  Service</itunes:subtitle>
      <itunes:summary>So what makes you different? I begin my third discussion with LT Gibson, CEO of building material distributor US LBM exploring this very question. He quickly points out that most distributors can t articulate their difference beyond a superficial  Service</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/06/LT-Value-Prop-quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>Culture at the Epicenter of Change  . and Meaning at US LBM</title>
      <link>https://innovateforthefuture.fm/podcast/culture-epicenter-change-meaning-us-lbm-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389733/culture-at-the-epicenter-of-change-and-meaning-at-us-lbm/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 26 Feb 2018 05:00:11 -0500</pubDate>
      <description>How do you get better? How do you create a culture where continuous improvement is built into everything you do. And, how do you create a culture where everybody looks beyond their functional responsibilities to understand the holistic nature of the busin</description>
      <content:encoded><![CDATA[How do you get better? How do you create a culture where continuous improvement is built into everything you do. And, how do you create a culture where everybody looks beyond their functional responsibilities to understand the holistic nature of the busin]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/02-LT-Gibson-Culture-Episode-IFTF.mp3?podcast_id=6826" length="30230150" type="" />
      <itunes:duration>0:31:29</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>How do you get better? How do you create a culture where continuous improvement is built into everything you do. And, how do you create a culture where everybody looks beyond their functional responsibilities to understand the holistic nature of the busin</itunes:subtitle>
      <itunes:summary>How do you get better? How do you create a culture where continuous improvement is built into everything you do. And, how do you create a culture where everybody looks beyond their functional responsibilities to understand the holistic nature of the busin</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/06/LT-Culture-Pic-Quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>Setting Out To Change An Industry – The Power of Vision</title>
      <link>https://innovateforthefuture.fm/podcast/setting-change-industry-power-vision-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389732/setting-out-to-change-an-industry-the-power-of-vision/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 19 Feb 2018 05:00:41 -0500</pubDate>
      <description>L.T. Gibson is out to change and industry. And to change an industry you need a vision. As CEO of U.S. LBM, a six year old, billion dollar distributor of building materials, L.T. dreamt of a business, not rooted in the past, but one that leads customers, </description>
      <content:encoded><![CDATA[L.T. Gibson is out to change and industry. And to change an industry you need a vision. As CEO of U.S. LBM, a six year old, billion dollar distributor of building materials, L.T. dreamt of a business, not rooted in the past, but one that leads customers, ]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/01-LT-Gibson-Vision-Episode-IFTF.mp3?podcast_id=6825" length="29533830" type="" />
      <itunes:duration>0:30:46</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>L.T. Gibson is out to change and industry. And to change an industry you need a vision. As CEO of U.S. LBM, a six year old, billion dollar distributor of building materials, L.T. dreamt of a business, not rooted in the past, but one that leads customers, </itunes:subtitle>
      <itunes:summary>L.T. Gibson is out to change and industry. And to change an industry you need a vision. As CEO of U.S. LBM, a six year old, billion dollar distributor of building materials, L.T. dreamt of a business, not rooted in the past, but one that leads customers, </itunes:summary>
    </item>
    <item>
      <title>How To Build A Business That Is Unstoppable – BONUS Episode</title>
      <link>https://innovateforthefuture.fm/podcast/bonus-andrew-berlin-3/</link>
      <guid>http://www.blubrry.com/unleashwd/65389731/how-to-build-a-business-that-is-unstoppable-bonus-episode/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 12 Feb 2018 05:00:51 -0500</pubDate>
      <description>How does one create a juggernaut? In an earlier post/episode we share how the transformative leadership of Andrew Berlin grew a traditional, non differentiated distributor of bottles and rigid packaging, into a $1.43 billion business. Into a juggernaut. S</description>
      <content:encoded><![CDATA[How does one create a juggernaut? In an earlier post/episode we share how the transformative leadership of Andrew Berlin grew a traditional, non differentiated distributor of bottles and rigid packaging, into a $1.43 billion business. Into a juggernaut. S]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/06-Andrew-Berlin-Bonus-Keynote-Podcast-IFTF.mp3?podcast_id=6824" length="49484276" type="" />
      <itunes:duration>0:51:33</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>How does one create a juggernaut? In an earlier post/episode we share how the transformative leadership of Andrew Berlin grew a traditional, non differentiated distributor of bottles and rigid packaging, into a $1.43 billion business. Into a juggernaut. S</itunes:subtitle>
      <itunes:summary>How does one create a juggernaut? In an earlier post/episode we share how the transformative leadership of Andrew Berlin grew a traditional, non differentiated distributor of bottles and rigid packaging, into a $1.43 billion business. Into a juggernaut. S</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/06/Andrew-Berlin-Unstopple-From-Top.jpg</itunes:image>
    </item>
    <item>
      <title>Transformative Leadership That Redefines The Status Quo With Andrew Berlin</title>
      <link>https://innovateforthefuture.fm/podcast/transformative-leadership-with-andrew-berlin-4/</link>
      <guid>http://www.blubrry.com/unleashwd/65389730/transformative-leadership-that-redefines-the-status-quo-with-andrew-berlin/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 05 Feb 2018 05:00:56 -0500</pubDate>
      <description>Andrew Berlin   On Transformative Leadership Andrew Berlin is a creative, hard-charging leader who redefines the status quo to achieve amazing outcomes. His belief that anything is possible is evident in everything he undertakes. In this fifth and final e</description>
      <content:encoded><![CDATA[Andrew Berlin   On Transformative Leadership Andrew Berlin is a creative, hard-charging leader who redefines the status quo to achieve amazing outcomes. His belief that anything is possible is evident in everything he undertakes. In this fifth and final e]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/05-Innovate-For-The-Future-Ep-5-Berlin-Transformative-Leadership.mp3?podcast_id=6823" length="28490604" type="" />
      <itunes:duration>0:29:41</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Andrew Berlin   On Transformative Leadership Andrew Berlin is a creative, hard-charging leader who redefines the status quo to achieve amazing outcomes. His belief that anything is possible is evident in everything he undertakes. In this fifth and final e</itunes:subtitle>
      <itunes:summary>Andrew Berlin   On Transformative Leadership Andrew Berlin is a creative, hard-charging leader who redefines the status quo to achieve amazing outcomes. His belief that anything is possible is evident in everything he undertakes. In this fifth and final e</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/06/Andrew-Berlin-Show-Passion-For-Business.001.jpg</itunes:image>
    </item>
    <item>
      <title>How Berlin Packaging s Business Model Has Returned Over $250 Million of EBITDA Back To Their Customers</title>
      <link>https://innovateforthefuture.fm/podcast/berlin-packagings-business-model-returned-250-million-ebitda-back-customers-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389729/how-berlin-packaging-s-business-model-has-returned-over-250-million-of-ebitda-back-to-their-customers/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 29 Jan 2018 05:00:48 -0500</pubDate>
      <description>Andrew Berlin   On Business Model Innovation Andrew Berlin often reminds people that  Anyone who has taken a shower, has had a good idea.  The point. It s all about taking those ideas an acting, building something new and innovative that delivers real val</description>
      <content:encoded><![CDATA[Andrew Berlin   On Business Model Innovation Andrew Berlin often reminds people that  Anyone who has taken a shower, has had a good idea.  The point. It s all about taking those ideas an acting, building something new and innovative that delivers real val]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/05-Innovate-For-The-Future-Ep-2-Berlin-Business-Model.mp3?podcast_id=6822" length="28598438" type="" />
      <itunes:duration>0:29:47</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Andrew Berlin   On Business Model Innovation Andrew Berlin often reminds people that  Anyone who has taken a shower, has had a good idea.  The point. It s all about taking those ideas an acting, building something new and innovative that delivers real val</itunes:subtitle>
      <itunes:summary>Andrew Berlin   On Business Model Innovation Andrew Berlin often reminds people that  Anyone who has taken a shower, has had a good idea.  The point. It s all about taking those ideas an acting, building something new and innovative that delivers real val</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/05/Andrew-Berlin-Business-Model-Quote.001.jpg</itunes:image>
    </item>
    <item>
      <title>How Berlin Packaging Obliterates The Self Inflicted World Of Sameness Most Distributors Are Trapped In</title>
      <link>https://innovateforthefuture.fm/podcast/04-berlin-packaging-obliterates-world-of-sameness-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389728/how-berlin-packaging-obliterates-the-self-inflicted-world-of-sameness-most-distributors-are-trapped-in/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 22 Jan 2018 05:00:10 -0500</pubDate>
      <description>Andrew Berlin   On Value Proposition Most distributors, most businesses are viewed as commodities being stuck in a world of sameness. They have a  me too  strategy rather than a value proposition that says  follow me.  Berlin Packaging is different. Berli</description>
      <content:encoded><![CDATA[Andrew Berlin   On Value Proposition Most distributors, most businesses are viewed as commodities being stuck in a world of sameness. They have a  me too  strategy rather than a value proposition that says  follow me.  Berlin Packaging is different. Berli]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/04-Innovate-For-The-Future-Ep-4-Berlin-Value.mp3?podcast_id=6821" length="29914173" type="" />
      <itunes:duration>0:31:10</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Andrew Berlin   On Value Proposition Most distributors, most businesses are viewed as commodities being stuck in a world of sameness. They have a  me too  strategy rather than a value proposition that says  follow me.  Berlin Packaging is different. Berli</itunes:subtitle>
      <itunes:summary>Andrew Berlin   On Value Proposition Most distributors, most businesses are viewed as commodities being stuck in a world of sameness. They have a  me too  strategy rather than a value proposition that says  follow me.  Berlin Packaging is different. Berli</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/04/Andrew-Value-Prop-Quote-Podcast.001.jpg</itunes:image>
    </item>
    <item>
      <title>Berlin Packaging Proves That Distribution Can Be Sexy: How To Build A Profitable Business Through A Culture Of Mutual Obligation with Andrew Berlin</title>
      <link>https://innovateforthefuture.fm/podcast/vision-fantasy-execution-grew-berlin-packaging-69-million-1-43-billion-2-3-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389727/berlin-packaging-proves-that-distribution-can-be-sexy-how-to-build-a-profitable-business-through-a-culture-of-mutual-obligation-with-andrew-berlin/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 15 Jan 2018 05:00:10 -0500</pubDate>
      <description>Andrew Berlin   On Culture In this second discussion with Andrew Berlin and Jeremy Lagomarsino we focus on the importance of and the power of culture. How does a company in distribution – which I have been told numerous times is not a sexy business – </description>
      <content:encoded><![CDATA[Andrew Berlin   On Culture In this second discussion with Andrew Berlin and Jeremy Lagomarsino we focus on the importance of and the power of culture. How does a company in distribution – which I have been told numerous times is not a sexy business – ]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/03-Innovate-For-The-Future-Ep-3-Berlin-Culture.mp3?podcast_id=6820" length="29894947" type="" />
      <itunes:duration>0:31:08</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Andrew Berlin   On Culture In this second discussion with Andrew Berlin and Jeremy Lagomarsino we focus on the importance of and the power of culture. How does a company in distribution – which I have been told numerous times is not a sexy business – </itunes:subtitle>
      <itunes:summary>Andrew Berlin   On Culture In this second discussion with Andrew Berlin and Jeremy Lagomarsino we focus on the importance of and the power of culture. How does a company in distribution – which I have been told numerous times is not a sexy business – </itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-10.47.03-PM.png</itunes:image>
    </item>
    <item>
      <title>How Vision, Fantasy, and Execution Grew Berlin Packaging From $69 Million to $1.43 Billion with Andrew Berlin</title>
      <link>https://innovateforthefuture.fm/podcast/vision-fantasy-execution-grew-berlin-packaging-69-million-1-43-billion-4-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389726/how-vision-fantasy-and-execution-grew-berlin-packaging-from-69-million-to-143-billion-with-andrew-berlin/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 08 Jan 2018 05:00:10 -0500</pubDate>
      <description>Andrew Berlin   On Vision I sat down with Andrew Berlin, Chairman and CEO of Berlin Packaging to learn about vision and as always happens when I sit down with Andrew, I learned so much more. I visited Andrew in his offices for this first interview and his</description>
      <content:encoded><![CDATA[Andrew Berlin   On Vision I sat down with Andrew Berlin, Chairman and CEO of Berlin Packaging to learn about vision and as always happens when I sit down with Andrew, I learned so much more. I visited Andrew in his offices for this first interview and his]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/Innovate-For-The-Future-Ep-2-Berlin-Value.mp3?podcast_id=6819" length="28400325" type="" />
      <itunes:duration>0:29:35</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>Andrew Berlin   On Vision I sat down with Andrew Berlin, Chairman and CEO of Berlin Packaging to learn about vision and as always happens when I sit down with Andrew, I learned so much more. I visited Andrew in his offices for this first interview and his</itunes:subtitle>
      <itunes:summary>Andrew Berlin   On Vision I sat down with Andrew Berlin, Chairman and CEO of Berlin Packaging to learn about vision and as always happens when I sit down with Andrew, I learned so much more. I visited Andrew in his offices for this first interview and his</itunes:summary>
      <itunes:image>https://innovateforthefuture.fm/wp-content/uploads/2015/03/02_Andrew_Berlin_Featured_Quote_Pic.001.jpg</itunes:image>
    </item>
    <item>
      <title>The Future Happened Yesterday .. How Do We Get Ahead of It? With Mike Smith</title>
      <link>https://innovateforthefuture.fm/podcast/future-happened-yesterday-get-ahead-2/</link>
      <guid>http://www.blubrry.com/unleashwd/65389725/the-future-happened-yesterday-how-do-we-get-ahead-of-it-with-mike-smith/</guid>
      <dc:creator>Dirk Beveridge</dc:creator>
      <pubDate>Mon, 06 Mar 2017 05:00:34 -0500</pubDate>
      <description>When Mike Smith joined OneSource Distributors as their Chief Operation Officer in 2005, the owner of the company gave him a one line job description –  Make technology a differentiator.  Today as the president and CEO of OneSource he continues down that</description>
      <content:encoded><![CDATA[When Mike Smith joined OneSource Distributors as their Chief Operation Officer in 2005, the owner of the company gave him a one line job description –  Make technology a differentiator.  Today as the president and CEO of OneSource he continues down that]]></content:encoded>
      <enclosure url="https://innovateforthefuture.fm/52MikeSmithVisionIFTF.mp3?podcast_id=6112" length="42043349" type="" />
      <itunes:duration>0:43:48</itunes:duration>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:author>Dirk Beveridge</itunes:author>
      <itunes:subtitle>When Mike Smith joined OneSource Distributors as their Chief Operation Officer in 2005, the owner of the company gave him a one line job description –  Make technology a differentiator.  Today as the president and CEO of OneSource he continues down that</itunes:subtitle>
      <itunes:summary>When Mike Smith joined OneSource Distributors as their Chief Operation Officer in 2005, the owner of the company gave him a one line job description –  Make technology a differentiator.  Today as the president and CEO of OneSource he continues down that</itunes:summary>
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