Trending Health

What Pharma Leaders Are Prioritizing This Year – Top Bets and Blind Spots

Inizio Ignite — Thu, 30 Apr 2026 09:09:00 -0400

In this episode of Trending Health, we explore how the Inflation Reduction Act (IRA) is reshaping strategy across the life sciences industry.

Mindy McGrath is joined by Inizio Ignite colleagues, Scott Briggs and Ethan Johnson, to discuss how manufacturers are responding to Medicare price negotiation, Part D redesign, and increasing pressures on pricing and access.

The conversation highlights what has surprised leaders so far, how payer dynamics are evolving, and how companies are rethinking portfolio and lifecycle decisions in a more constrained market.

As future negotiation rounds approach, the episode offers a clear view into where organizations are focusing—and what they should be preparing for next.

Panel –Mindy McGrath, Scott Briggs, Ethan Johnson

Recording & Editing – Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Brain Health Economy

Inizio Ignite — Thu, 16 Apr 2026 09:14:00 -0400

The brain health economy is emerging as a critical focus across healthcare and policy both for treating serious neurological and mental health diseases and for increasing brain capital for society. In this episode, Inizio Ignite’s Varun Renjen sits down with George Vradenburg, Chairman of the Davos Alzheimer\’s Collaborative and Harris Eyre, Executive Director of the Global Brain Economy Initiative to explore why it’s evolving so rapidly and what it means for life sciences companies.

From how the brain health economy is evolving at the global level with growing importance from the World Economic Forum, to CNS trends, and to the impact of initiatives like the Davos Alzheimer’s Collaborative and the Davos Brain House, our guests unpack key developments shaping this space. We also examine the role of public-private partnerships and how life sciences companies can better engage.

Finally, we look ahead: what does an ideal brain health ecosystem look like—and how can we build it?

Panel – Varun Renjen, George Vradenburg, Harris Eyre

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

What Pharma Leaders Are Prioritizing This Year – Top Bets and Blind Spots

Inizio Ignite — Tue, 10 Feb 2026 11:25:00 -0500

As 2026 begins, pharma leaders are placing sharper bets earlier while navigating increasing pressure across pricing, access, and evidence. In this episode, Matt Riordan, Group President, Putnam, shares a candid, executive-level view of what leaders are prioritizing this year, where confidence is high, and where blind spots may limit impact. Drawing on real-world leadership conversations, the discussion explores how access and evidence expectations are shifting upstream and what it takes to pressure-test assumptions, align strategy earlier, and lead with greater clarity in 2026.

Panel – Mindy McGrath, Matt Riordan

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

The State of Life Sciences – An Industry Perspective

Inizio Ignite — Thu, 22 Jan 2026 10:00:00 -0500

As we kick off 2026, Mindy sits down with Inizio Ignite Global President, Remco op den Kelder, to discuss the industry forces shaping the year ahead for life sciences companies.

Panel – Mindy McGrath, Remco op den Kelder

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

The 2025 Launch Landscape: Finding Stability in a System Under Pressure

Inizio Ignite — Thu, 04 Dec 2025 01:00:00 -0500

The rules of product launch are changing fast. Policy reform, payer pressure, AI adoption, and shifting system dynamics are redefining how life sciences companies prepare for market.

In this episode, Summer Atkinson sits down with Vynamic Health Industry Advisor Mindy McGrath to unpack the biggest forces impacting launches today—from accelerating decision-making to growing health system control—and how leading organizations are building agility, transparency, and value-driven strategies to stay ahead.

To learn more about how we can help your team navigate these changing landscapes, please reach out to brian.stamm@vynamic.com or ashley.stanley@vynamic.com

Podcast Tags: life sciences, product launch, market access, payer strategy, AI

Panel – Summer Atkinson, Mindy McGrath

Research & Production – Summer Atkinson, Adrea Cope

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Patient-Centricity in Psychedelic Treatment: Why the Patient Matters

Inizio Ignite — Thu, 06 Nov 2025 09:48:00 -0500

In recent years, there has been renewed interest in psychedelic treatment for a variety of medical conditions ranging from depression to trauma, and even dementia, which has left countless people searching for real recovery. This exciting research is challenging the limits of what’s possible. Psychedelic compounds, once misunderstood or dismissed, are now being studied for their ability to promote neuroplasticity, neurogenesis, and reduction in inflammation.

In this episode of Trending Health, we’re joined by three individuals who are passionate about the growing clinical utility of psychedelic treatments. However, with these treatments, it is critical to think about how to put the patient in the middle and engaged with their treatment to help ensure optimal outcomes:

Varun Renjen, a partner at Inizio Putnam and a physician who has been supporting biopharma clients as a strategy consultant for the past 15 years; especially in neurological diseases;
Steve Levine, Chief Patient Officer at Compass Pathways and board-certified psychiatrist who has spent his career working to improve people’s lives through creating access to innovation in mental health;
Daniel Carcillo, a former NHL hockey player who developed Traumatic Brain Injury (TBI) and depression from the sport who has been successfully treated with psychedelic therapy as a patient and is an advocate for access to psychedelic treatment for brain injury

Tags: healthcare, psychedelics, psilocybin, mushrooms, concussions, traumatic brain injuries, depression, mental health, medical affairs

Panel – Varun Renjen, Steve Levine, Daniel Carcillo

Recording & Editing – Mike Liberto

For additional discussion, please contact us at TrendingHealth.com.

Direct by Design: Pharma’s Next Channel is the Patient

Inizio Ignite — Thu, 30 Oct 2025 02:00:00 -0400

The traditional path to patients is being rewritten. As affordability pressures rise and patient expectations shift, life sciences companies are rethinking the middle — moving beyond payers, providers, and pharmacies to create direct, digital pathways that meet patients where they are.

In this episode, host Adrea Cope is joined by Colleen Ferlotti and Rupa Mehta to unpack the rapid rise of Direct-to-Patient (DTP) models: what’s fueling the shift, how leaders are navigating regulatory and operational complexity, and why success depends on designing with both discipline and empathy.

To learn more about how we can help your team navigate these changing landscapes, please reach out to Mike.Zapiec@vynamic.com

Podcast Tags: healthcare, life sciences, life sciences marketing, direct to patient, patient centricity, digital health

Source Links:

Triangle Insights Group (August 2025). The Direct-to-Patient Channel in Pharma: A Practical Guide to Protect GTN, Expand Access, and Improve Patient Experience.

Panel – Adrea Cope, Colleen Ferlotti, Rupa Mehta

Research & Production – Adrea Cope, Colleen Ferlotti, Rupa Mehta, Peter Svalbe, Mike Zapiec

Recording & Editing – Mike Liberto

For additional discussion, please contact us at TrendingHealth.com. 

Pharma, Meet Gen Z: The Generation Redefining Trust and Attention

Inizio Ignite — Thu, 23 Oct 2025 09:28:00 -0400

As Gen Z steps into the healthcare workforce, they’re bringing new expectations for authenticity, technology, and purpose-driven brands. The old pharma playbook? Invisible to this generation.

In this episode of Trending Health, host Adrea Cope sits down with Carolyn Frantz and Mindy McGrath to explore how life sciences marketers can evolve to engage the next generation of HCPs and patients — from short-form content and streaming-first strategies to redefining the pharma rep of the future.

To learn more about how we can help your team navigate these changing landscapes, please reach out to Carolyn.Frantz@vynamic.com or Mike.Zapiec@vynamic.com

Podcast Tags: healthcare, life sciences, life sciences marketing, Gen Z, digital health, brand authenticity

Source Links:

Panel – Adrea Cope, Carolyn Frantz, Mindy McGrath

Research & Production – Adrea Cope, Carolyn Frantz, Hannah Yee, Mike Zapiec

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Strategic Transformation Series: Strategic Transformations in Life Sciences

Inizio Ignite — Thu, 17 Jul 2025 02:00:00 -0400

With external shifts in regulatory uncertainty tied to the IRA, payer pressures, shifting Federal and state policies, and broader scrutiny around pricing, Life Science companies are transforming their operations to deliver better value, grow, and create meaningful impact in the future. In this last episode of the Strategic Transformation series, Mindy McGrath is joined by Karen Baldry and Andrew Sgarlato to discuss what’s driving strategic transformations, how life science companies are tackling this and key considerations for leaders embarking on this journey.

To learn more about how we can help your team navigate these strategic decisions, reach out to Karen.Baldry@vynamic.com and Andrew.Sgarlato@vynamic.com.

Podcast Tags: healthcare, life sciences, healthcare strategy, health innovation, strategic transformation

Panel – Mindy McGrath, Karen Baldry, Andrew Sgarlato

Research & Production – Mindy McGrath, Karen Baldry, Andrew Sgarlato

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Strategic Transformation Series: Pharmacies at the Crossroads - From Retail to Community Care

Inizio Ignite — Thu, 10 Jul 2025 02:00:00 -0400

Between pharmacy closures, drug shortages, technological innovations, and workforce shortages, pharmacies are at a pivot point and must evolve to keep up with this changing environment. In this episode of the Strategic Transformation series, Mindy McGrath, Saurabh Raman, and Ryan Hummel explore how the Pharmacy Channel is reimagining the pharmacist’s role from prescription dispensers to trusted, longitudinal care partners.

To learn more about how we can help your team navigate these strategic decisions, reach out to Saurabh.Raman@vynamic.com and Ryan.Hummel@vynamic.com.

Podcast Tags: healthcare, pharmacy, pharmacy channel, healthcare strategy, health innovation, strategic transformation

Source Links:

Panel – Mindy McGrath, Saurabh Raman, Ryan Hummel

Research & Production – Saurabh Raman, Ryan Hummel, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Strategic Transformation Series: Systemness Unlocked—Health Systems Transform for Scale and Experience

Inizio Ignite — Thu, 26 Jun 2025 02:00:00 -0400

In a world of financial pressures, workforce challenges, and increased focus on the patient experience, health systems are continuing to assess their operations to improve efficiencies and grow through strategic transformation. In this episode of the Strategic Transformation series, Mindy McGrath, Saurabh Raman, and Ryan Hummel discuss how health systems can best optimize their operational systems through standardization and centralization to address some of these challenges and improve their patient and employee experience.

To learn more about how we can help your team navigate these strategic decisions, reach out to Saurabh.Raman@vynamic.com and Ryan.Hummel@vynamic.com.

Podcast Tags: healthcare, health systems, healthcare strategy, health innovation, strategic transformation

Source Links:

Panel – Mindy McGrath, Saurabh Raman, Ryan Hummel

Research & Production – Saurabh Raman, Ryan Hummel, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Strategic Transformation Series: Health Plans – Value Creation and Strategic Transformation

Inizio Ignite — Thu, 19 Jun 2025 02:00:00 -0400

In this Trending Health series, Vynamic team members will highlight how different sectors of the health industry are evolving to meet the demands of today’s ever-changing healthcare landscape through value creation and strategic transformations.

In this episode, Mindy McGrath, Saurabh Raman, and Ryan Hummel dive into how payers are shifting from short-term cost cutting to long-term strategic transformation as a result of rising costs, policy upheaval, and evolving consumer demands.

To learn more about how we can help your team navigate these strategic decisions, reach out to Saurabh.Raman@vynamic.com and Ryan.Hummel@vynamic.com.

Podcast Tags: healthcare, health plan, healthcare strategy, health innovation, strategic transformation

Source Links:

Panel – Mindy McGrath, Saurabh Raman, Ryan Hummel

Research & Production – Julia Morrison, Saurabh Raman, Ryan Hummel, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Product Launch Series: Applying GenAI to Product Launch

Inizio Ignite — Thu, 05 Jun 2025 02:00:00 -0400

The complexity of today’s product launch environment demands a smarter, more optimized approach when it comes to planning—artificial intelligence (AI) is a potential tool to help teams keep up with the demanding pace. In the final episode of the Product Launch Series, Everly is joined by Ashley Stanley & Matt O\’Dell to explore how GenAI is already being leveraged across the launch lifecycle — from content creation to competitive intelligence — and how teams can build AI fluency now to stay ahead of tomorrow’s launch challenges.

To learn more about how we can help your team integrate or optimize AI tools into your next product launch, reach out to Ashley.Stanley@vynamic.com and Matt.ODell@vynamic.com.

Podcast Tags: healthcare, life sciences, product launch, product launch trends, life sciences trends, artificial intelligence, generative artificial intelligence, AI, GenAI

Sources: NYU AI Architect Says Mastering GenAI Means Changing Our Behavior

Panel –Everly Petruzzelli, Ashley Stanley, Matt O\’Dell

Research & Production – Zara Ahmad, Adrea Cope, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Health Industry Chat – Federal Agency Restructuring: May 2025

Inizio Ignite — Thu, 29 May 2025 08:12:00 -0400

In this special episode of Trending Health, Mindy McGrath and Karen Baldry explore how recent changes across the U.S. federal health agencies and policies from the new administration are impacting the life sciences and biotech industry compounding with other pressures like the IRA, tariffs, and budget constraints. From launch delays at the FDA to supply chain strain and evolving patient access challenges, Mindy and Karen provide strategic considerations for commercial leaders as they navigate these shifts and uncertainties.

To learn more about how we can help your team with scenario planning and navigating these strategic decisions, reach out to . Check out our recent insights for more information: U.S. Federal Health Agency Layoffs Pose Strategic Risk and Disruption to Life Sciences & The Case for Strategic Transformation: An Executive Conversation with Vynamic’s Leaders

Podcast Tags: healthcare, life sciences, public health, life sciences trends, healthcare strategy, health innovation

Panel – Mindy McGrath, Karen Baldry

Research & Production – Mindy McGrath, Karen Baldry, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

Product Launch Series: Elevating the HCP Experience

Inizio Ignite — Thu, 22 May 2025 05:00:00 -0400

Healthcare providers (HCPs) are busier and more overwhelmed than ever before, meaning the customer experience can no longer be an afterthought—it must be a strategic priority. In this Trending Health episode, Everly is joined by Raina Dhir & Colleen Lawlor to tackle a challenge every launch team faces—how to break through the noise and truly connect with HCPs at launch. Raina, Colleen, and Everly explore strategies for creating personalized, high-impact HCP experiences to truly enable leaders to differentiate their launches.

To learn more about how we can help your team, reach out to colleen.lawlor@vynamic.com and raina.dhir@vynamic.com. Check out our recent Omnichannel Insight on our website for more information: From strategy to execution: Delivering an omnichannel transformation – Vynamic LLC

Podcast Tags: healthcare, life sciences, product launch, product launch trends, life sciences trends, launch excellence, customer engagement, customer experience

Panel –Everly Petruzzelli, Colleen Lawlor, Raina Dhir

Research & Production – Julia Morrison, Adrea Cope, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Product Launch Series: Execution Readiness - Practice, Prove, Launch

Inizio Ignite — Thu, 15 May 2025 06:00:00 -0400

In today’s fast-paced environment of product launch, planning and preparation aren’t just important—they are essential to launch success. In our second episode of the Trending Health Product Launch Series, Everly is joined by two more Vynamic Launch Leaders, Christina and Swathi, as they explore critical launch readiness tools and key considerations to ensure launch teams, processes, and crucial systems are well prepared, tested, and ready for launch.

To learn more about how we can help your team to become launch ready or to conduct a mock launch, please contact christina.nikolos@vynamic.com and swathi.ramakrishnan@vynamic.com

Podcast Tags: healthcare, life sciences, product launch, product launch trends, life sciences trends, launch excellence, launch readiness, mock launch, launch navigation

Panel –Everly Petruzzelli, Christina Nikolos, Swathi Ramakrishnan

Research & Production – Zara Ahmad, Adrea Cope, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Product Launch Series: Setting the Foundation for Launch Excellence

Inizio Ignite — Thu, 08 May 2025 06:00:00 -0400

In this Trending Health Series, Vynamic Product Launch leaders will share their experience partnering with teams across the launch journey to provide tips and tricks for leaders to consider adopting in their next launch. For this episode, Everly, Alex, and Felice dive into how companies can establish a strong foundation for their launch by embedding launch excellence into the culture and establishing flexible frameworks to enable teams to be set up for long-term success.

To learn more about how we help organizations build or maintain a culture of launch excellence, reach out to . Please check out our other Launch Excellence Insights on the Vynamic website: Embedding Launch Excellence as a Cultural Mindset & Rethinking Launch Planning: Investing Early for Launch Success – Vynamic LLC

Podcast Tags: healthcare, life sciences, product launch, product launch trends, life sciences trends, launch excellence

Panel – Everly Petruzzelli, Alex Snopko, Felice Walter

Research & Production – Julia Morrison, Adrea Cope, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

European Healthcare Innovation Roadshow: Combining AI & Human Decision Making in Supply Chain

Inizio Ignite — Thu, 10 Apr 2025 02:00:00 -0400

Can AI make supply chains smarter and more human?

In the latest episode of our European Healthcare Innovation Roadshow, Ollie May, Dan Ahern, and Andrés Vadillo from Roche explore how AI is reshaping supply chain planning—from everyday productivity boosts to balancing resilience, cost, and culture. Andrés is sharing his own personal views, which might not necessarily reflect Roche\’s position.

Podcast Tags: AI, Healthcare Innovation, Digital Health

Panel – Ollie May, Dan Ahern, Andres Vadillo

Research & Production – Dan Ahern, Andres Vadillo

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please leave a comment or contact us at TrendingHealth.com.

European Healthcare Innovation Roadshow: France’s AI Revolution in Healthcare

Inizio Ignite — Thu, 13 Mar 2025 02:00:00 -0400

France is making waves in AI-driven healthcare—scaling fast, innovating boldly, and balancing Silicon Valley agility with EU oversight. But is this the winning formula? In the latest episode in our European Healthcare Innovation Roadshow series, Ollie May, Jack Young, and Nathan Carroll break it all down.

Podcast Tags: AI, Healthcare Innovation, Digital Health

Source Links:

Panel – Ollie May, Jack Young, Nathan Carroll

Research & Production – Nathan Carroll

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please leave a comment or contact us at TrendingHealth.com.

European Healthcare Innovation Roadshow: UK and the Double-Edged Sword of Innovation

Inizio Ignite — Thu, 06 Mar 2025 01:00:00 -0500

How can we drive medical innovation while keeping healthcare costs in check? In the second episode of our European Healthcare Innovation Roadshow series, Ollie and Jack are joined by special guest Rosie Beacon from Reform UK to tackle this paradox. From government-backed initiatives to real-world success stories, this episode dives into the UK’s leadership in digital and AI —and what the world can learn from it.

Podcast Tags: digital health, AI, innovation

Source Links:

Panel – Ollie May, Rosie Beacon, Jack Young

Research & Production – Nathan Carroll

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

European Healthcare Innovation Roadshow: Barcelona's rise as a digital health hub

Inizio Ignite — Thu, 27 Feb 2025 01:00:00 -0500

In this episode, Ollie, Jack, and Nathan discuss the rise of Barcelona as a hotbed for Digital Health Innovation. They discuss digital health trends, how Barcelona has achieved such success, and what lessons the rest of the world can learn.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, digital health, digital, artificial intelligence, AI, telemedicine, virtual care, electronic patient records

Source Links:

Panel – Ollie May, Jack Young, Nathan Carroll

Research & Production – Nathan Carroll

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, leave a comment or contact us at TrendingHealth.com.

2025 Outlook - Life Sciences

Inizio Ignite — Thu, 23 Jan 2025 01:00:00 -0500

For the final installment in Vynamic’s 2025 health industry outlook series, Jen is joined by Vynamic’s Head of Life Sciences, Karen Baldry, and Head of Life Sciences Europe, Gemma Pfister, to focus on the Life Sciences industry – the trends most impacting the pharmaceutical and biotech sectors.

To learn more about Vynamic’s overall 2025 Health Industry Outlook, visit: https://vynamic.com/insights/navigating-turbulence-and-transformation-2025-health-industry-outlook/

Podcast Tags: healthcare, healthcare news, life sciences, pharmaceutical, biotech, Inflation Reduction Act, product launch, direct-to-consumer, pharmacy, integrated delivery networks

Panel – Karen Baldry, Gemma Pfister, Jen Burke

Research & Production – Jen Burke, Mindy McGrath

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

2025 Outlook – Health Services

Inizio Ignite — Thu, 16 Jan 2025 09:09:00 -0500

For the second installment in Vynamic’s 2025 health industry outlook series, Jen is joined by Vynamic’s Head of Health Services, Ryan Hummel, and Director, Vish Kaushik, to focus on the Health Services industry – the trends most impacting providers, health plans, and pharmacy.

To learn more about Vynamic’s 2025 Health Industry Outlook, visit: https://vynamic.com/insights/navigating-turbulence-and-transformation-2025-health-industry-outlook/

Podcast Tags: healthcare, healthcare news, health services, providers, pharmacy, PBMs, hybrid care, virtual care, value-based care, Inflation Reduction Act, AI, digital tools, next-generation medicine, drug shortages, supply chain

Panel – Jen Burke, Ryan Hummel, Vish Kaushik

Research & Production – Jen Burke, Mindy McGrath

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

2025 Health Industry Outlook

Inizio Ignite — Thu, 09 Jan 2025 01:00:00 -0500

As 2025 begins, the health industry is charging forward into a transformative era. Faced with unprecedented challenges and opportunities, leaders are rethinking how health care is delivered, financed, and optimized. On this episode, Jen & Mindy dive into the pressing trends, bold outlooks, and actionable strategies leaders need to know to stay ahead in 2025.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Inflation Reduction Act, AI, digital tools, product launch, next-generation medicine, drug shortages, supply chain, CXT

Panel – Jen Burke, Mindy McGrath

Research & Production – Jen Burke, Mindy McGrath

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com.

Responsible AI for Health Services Organizations

Inizio Ignite — Thu, 05 Dec 2024 03:00:00 -0500

When it comes to deploying AI technologies, there are both technical and ethical considerations – in healthcare, given the critical and sensitive data and decisions at play, these can be magnified nearly exponentially. Jen is joined by Vynamic’s AI Mobilization Lead, Todd Quartiere, and Director, Vish Kaushik to discuss core principles and applications of responsible AI for health services organizations.

To learn more about applications of responsible AI in your health services organization, check out the AI At Vynamic page for more information.

Podcast Tags: healthcare, health services, responsible AI, artificial intelligence, innovation, responsible use, tech transformation, digital transformation

Panel – Todd Quartiere, Vish Kaushik, Jen Burke

Research & Production – Jen Burke

Recording & Editing – Mike Liberto

For additional discussion, please contact us at TrendingHealth.com.

2024 US Election & Health Policy

Inizio Ignite — Fri, 22 Nov 2024 11:03:00 -0500

On November 6th, Donald Trump was announced as the 47th President of the United States, returning to the White House for his second term. In this episode, Jen, Mindy, and Ryan discuss the potential changes to the healthcare industry that Republicans could look to enact over the next four years, including limiting reproductive rights and abortion access, making changes to the Affordable Care Act, and cutting funding to Medicaid.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, reproductive rights, abortion, Affordable Care Act, Inflation Reduction Act, health insurance, Medicare, Medicaid, pharmaceuticals

Source Links:

Panel –Jen Burke, Mindy McGrath, Ryan Hummel

Research & Production – Adrea Cope, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Accounts, Collaboration & Pragmatism: Reuters Pharma Customer Engagement Round-Up

Inizio Ignite — Thu, 07 Nov 2024 01:00:00 -0500

Last month, Life Sciences marketing, commercial and medical leaders from across the country gathered at Reuter’s Pharma Customer Engagement to address current challenges and share industry best practices. In this episode, Jen is joined by Vynamic’s Customer Experience Transformation Lead, Mike Zapiec, and Head of Life Sciences, Karen Baldry to share what they learned about effectively engaging customers.

For more information about Vynamic’s work in Customer Experience Transformation, visit:

Podcast Tags: healthcare, life sciences, customer experience, omnichannel

Panel – Mike Zapiec, Karen Baldry, Jen Burke

Research & Production – Mike Zapiec, Karen Baldry, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Inflation Reduction Act: Implications and Strategies for Success

Inizio Ignite — Fri, 25 Oct 2024 02:00:00 -0400

With the first round of CMS price negotiations behind us, and the next list of targets to be released in February 2026, it’s clear that theorized implications from the Inflation Reduction Act are becoming realities for the life sciences industry. In this episode, Jen and Mindy are joined by Putnam Associates Partner, Scott Briggs, to explore how companies can navigate the new pricing pressures and negotiation frameworks while continuing to innovate and ensure patient access to critical therapies.

For more information about Putnam’s work in Value, Pricing and Access, visit their website: https://www.putassoc.com/our-expertise/value-pricing-access/

For more information about Vynamic’s work in Market Access, visit: https://vynamic.com/what-we-do/health-industry/life-sciences/market-access/

Podcast Tags: healthcare, life sciences, product launch, market access, drug pricing, life sciences trends

Panel – Scott Briggs, Mindy McGrath, Jen Burke

Research & Production – Scott Briggs, Mindy McGrath, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Overcoming Global Supply Chain Hurdles in Product Launch

Inizio Ignite — Thu, 10 Oct 2024 02:00:00 -0400

With increasing pressure to bring products to market faster than ever, Life Sciences companies need to balance supply chain speed with global complexities, regulatory hurdles, and digital integration to maintain competitiveness. In this episode, Jen is joined by Vynamic’s Dan Ahern and Roche Product Strategy Leader within Global Supply Chain, Devon Blackburn, to discuss how pharmaceutical companies are embracing change to drive launch success.

Disclaimer: Devon is sharing his own opinions, which might not necessarily reflect the perspective of Roche.

Podcast Tags: healthcare, life sciences, product launch, supply chain, life sciences trends

Panel – Devon Blackburn, Dan Ahern, Jen Burke

Research & Production – Devon Blackburn, Dan Ahern, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Making AI Transformations Stick

Inizio Ignite — Thu, 26 Sep 2024 02:00:00 -0400

Organizational AI adoption has dramatically increased over the years largely due to generative AI, leaving organizations to navigate challenges while rapidly scaling and adopting new technologies. In this episode, Jen is joined by Vynamic’s Chris Wuenschel & Frank Longo, as well as AI Mobilization Offering Lead, Todd Quartiere, to discuss their experiences with different factors that can make or break AI transformation programs.

To learn more about implementing AI within your organization, check out the AI At Vynamic page on Vynamic’s website for more information.

Podcast Tags: health, healthcare, healthcare news, generative AI, innovation, responsible use, ChatGPT, tech transformation, digital transformation, life sciences

Source Links:

The state of AI in early 2024: Gen AI adoption spikes and starts to generate value

Panel – Jen Burke, Todd Quartiere, Chris Wuenschel, Frank Longo

Research & Production – Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Navigating the Dynamic Process of Brand Planning

Inizio Ignite — Thu, 12 Sep 2024 11:25:00 -0400

In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest trends impacting the process of creating an effective brand plan.

For our listeners, if you want to learn more about Vynamic’s Brand Strategy offering and brand planning capabilities, please visit our website for more information.

Podcast Tags: healthcare, life sciences, product launch, brand planning, life sciences trends

Source Links:

Panel – Jen Burke, Mindy McGrath, Liza Flaherty

Research & Production – Liza Flaherty, Adrea Cope & Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

The Big CRM Event

Inizio Ignite — Thu, 29 Aug 2024 02:00:00 -0400

Two years after the announcement that Veeva and Salesforce would part ways, Life Sciences organizations are racing to evaluate their options and select their CRM partner before the 2025 cutover. Jen is joined by Vynamic’s Life Sciences Commercial Operations Lead, Jeremy Shirey, and Tech & Digital Transformation Service Lead, Vince Annerhed-Harris as well as special guests, CodeScience’s CEO, Mike Utell, and Chief Revenue Officer, Sean Hogan, to discuss how Life Sciences leaders should approach this decision and transition to minimize disruption and maximize business value.

For more information about CodeScience, visit their website:

For more information about Vynamic’s work in Commercial Operations and Tech & Digital Transformation, visit:

Podcast Tags: healthcare, life sciences, healthcare technology, healthcare news, Veeva, Salesforce, tech and digital transformation, CRM, commercial operations, CodeScience

Panel – Jen Burke, Jeremy Shirey, Vince Annerhed-Harris, Mike Utell, Sean Hogan

Research & Production – Jen Burke, Jeremy Shirey, Vince Annerhed-Harris

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News US – August 1, 2024

Inizio Ignite — Thu, 01 Aug 2024 02:00:00 -0400

In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the Supreme Court’s overturning of Chevron Deference and what this will mean for the health industry, as well as strategic shifts made by Walgreens under their new CEO, and the ongoing impact of Microsoft’s global IT outage on health systems, hospitals, and clinics.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Supreme Court, Chevron Deference, Walgreens, pharma, pharmacy, CrowdStrike, Microsoft, IT outage

Source Links:

Panel – Jen Burke, Mindy McGrath, Ryan Hummel

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Innovations Across the Atlantic: What the US & UK Can Learn From Each Other When it Comes to Crisis Care

Inizio Ignite — Thu, 25 Jul 2024 09:38:30 -0400

One of the advantages of serving clients across multiple geographies is that Vynamic can see firsthand how the differences in health systems play out in terms of spend, outcomes, and innovation. Jen & Ryan are joined by Vynamic London’s Oliver White to discuss key differences between the health systems in each country and what they can learn from one another as they move healthcare delivery out of the hospital and into the community setting. In one sense, the US and UK represent two extremes on the delivery system spectrum: the US has the largest private sector system globally while the UK has the largest publicly funded system. They also differ in key metrics around healthcare spend and outcomes (01:19), science and technology (04:21), and wait times for elective procedures and emergency care (06:21). Despite these differences, both systems are focused on improving cost and customer satisfaction – especially when it comes to telehealth and home care (09:05). One model the NHS has put forward in this effort is Community Crisis Response Teams (12:38) – a model that could be attractive as US health systems look to transition care to the home and alleviate emergency department (ED) volumes (15:13). While implementing such a model could present scaling challenges in the US market (16:45), it could also offer opportunities for health plans and providers to improve quality, outcomes, and patient satisfaction (18:29).

Podcast Tags: healthcare, providers, health plans, public health, NHS, CMS, telehealth, crisis care

Source Links:

· https://www.usnews.com/news/healthiest-communities/articles/2019-12-11/survey-finds-fragmented-us-health-care-impedes-coordination-among-providers

· https://www.commonwealthfund.org/international-health-policy-center/countries/england

· https://www.commonwealthfund.org/international-health-policy-center/countries/united-states

· https://www.commonwealthfund.org/blog/2018/what-can-us-and-england-learn-each-others-health-care-reforms

· https://www.healthcareadministration.com/brief-comparison-uk-healthcare-system-vs-u-s-healthcare-system/#:~:text=While%20both%20systems%20have%20world,tax%20based%20system%20versus%20the

· https://www.england.nhs.uk/community-health-services/urgent-community-response-services/

· https://www.england.nhs.uk/wp-content/uploads/2020/11/B0252-Urgent-community-response-2-hour-and-2-days-standards-guidance-30-November-2020.pdf

· https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6465904/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Oliver White, Director

Oliver.white@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Director and Healthcare Industry Strategist

jen.burke@vynamic.com

Shari Robbins, Senior Director

Advancing Health Equity with FemTech feat. HelloGina

Inizio Ignite — Thu, 25 Jul 2024 09:37:43 -0400

The FemTech sector has seen major growth in the last 5 years – and as the healthcare industry increases its focus on equity, is only projected to keep growing. In this Women’s History Month episode, Jen is joined by Vynamic’s Diana Kuritza, Jen Proietti-Fox and HelloGina’s Daphne Petrich to discuss the latest trends in FemTech and what it could mean for women’s health going forward.

Podcast Tags: healthcare, health tech, women’s health, women’s history month, health equity, digital health

Source Links:

· Make 2023 the year of prioritizing women’s health

· 2023 PREDICTIONS—THE GOOD, THE BAD, AND THE UGLY

· European FemTech trends and startups to watch in 2023 | With insights from Essity Ventures

· What To Expect for Femtech in 2023?

· Despite 2022’s headwinds, women’s health startups did better than ever before

· The dawn of the FemTech revolution

· How FemTech is tackling the female health gap

· Femtech’s Limited Role in Tackling Healthcare Inequity

For more information on HelloGina please visit, https://www.helloginahealth.com/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Daphne Petrich, US Business Development Lead at HelloBetter

d.petrich@hellobetter.de

Jen Proietti-Fox, Director

Jen.proietti-fox@vynamic.com

Diana Kuritza, Manager

Diana.kuritza@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Shari Robbins, Senior Director

Beyond the Trip: Psychedelics and Their Impact on Healthcare

Inizio Ignite — Thu, 25 Jul 2024 02:00:00 -0400

The re-emergence of clinical research into psychedelics as mental health treatment has become a promising development – particularly in light of the current global mental health crisis. However, persistent stigma around psychedelics, regulatory hurdles, and research challenges are a few factors to overcome before psychedelics could be more widely available. In today’s episode, Jen is joined by Vynamic’s Nick Fletcher and Grace Burtonwood to shine light on the opportunities and challenges psychedelics present to the mental health market.

Podcast Tags: healthcare, life sciences, healthcare news, mental health, psychedelics

Source Links:

Panel – Grace Burtonwood, Jen Burke, Nick Fletcher

Research & Production – Everly Petruzzelli, Nick Fletcher

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

How European Political Changes Will Impact Pharma

Inizio Ignite — Thu, 18 Jul 2024 02:00:00 -0400

In this episode, Jen and Ollie discuss recent newsworthy items, including the political shifts taking place across Europe and their potential impact to the pharma sector, as well as the challenges posed by medicine stockpiling and breakthroughs in hemophilia treatment.

Podcast Tags: healthcare, healthcare news, public health, Labour, pharma, medicine stockpiling, haemophilia, NHS, Novo Nordisk

Source Links:

With Europe facing right turn, how will public health be affected?

Pharma responds to 2024 UK General Election

Romanian hard-right takes healthcare on the road ahead of EU polls

EU elections: a moment for pan-European health

New Labour government backs pharma reform in UK

Massive stockpiling of medicines increases patient risks, warns EU coalition

Czechia slams Germany over drug stockpiling

EU plan for medicine stockpile could worsen UK’s record shortages

Six EU countries push to end mandatory stockpiling of medicines

Haemophilia gene therapy now available to NHS patients

Novo Nordisk shares positive results for Mim8 in late-stage haemophilia A trial

England, Denmark back CSL’s haemophilia B gene therapy

I have £2.6m blood and it has \’cured\’ my haemophilia

Panel – Jen Burke, Ollie May

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Tackling Transformation: Tips and Tricks

Inizio Ignite — Thu, 11 Jul 2024 02:00:00 -0400

The healthcare industry is in an unprecedented era of change as rapidly advancing technologies, changing consumer expectations, and rising costs force organizations to adapt. With a landscape that is becoming increasingly more competitive, organizations are facing a choice: transform traditional models of healthcare delivery or face the risk of being left behind. Today, Mindy and Jen are joined by Vynamic’s Executive and Head of Health Technology Sector, Mary Virzi, to discuss this call to action and how leaders can ensure that these transformations are successful.

Podcast Tags: healthcare, healthcare technology, transformations, digital transformations, healthcare transformations

Source Links:

Panel – Mary Virzi, Mindy McGrath, Jen Burke

Research & Production – Adrea Cope, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Reproductive Health Rulings and the Collapse of Steward Health

Inizio Ignite — Thu, 27 Jun 2024 09:00:00 -0400

In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the recent ruling by the United States Supreme Court on access to the abortion pill mifepristone, the declaration of bankruptcy by the Massachusetts-based Steward Health Care system, and the combination flu and COVID-19 vaccine under development by Moderna.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Supreme Court, abortion, mifepristone, telemedicine, IVF, in vitro fertilization, private equity, hospitals, Steward Health Care, bankruptcy, COVID-19, flu, Moderna, mRNA, vaccines

Source Links:

Panel – Jen Burke, Mindy McGrath, Ryan Hummel

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Patient Engagement and Harnessing the Power of Social Media

Inizio Ignite — Thu, 20 Jun 2024 02:00:00 -0400

In this episode, Jack and Jen welcome special guest Nico Renner, Patient Partnership Lead at Roche, to discuss the transformative impact of social media on patient engagement. Together they explore how pharmaceutical companies can embrace this shift to enhance patient interaction and outcomes.

Podcast Tags: healthcare, life sciences, patient engagement, patient centricity, patient outcomes, social media, metrics, innovation

Disclaimer: Nico is sharing his own opinions, which might not necessarily reflect Roche’s perspective

Check out Nico’s profile LinkedIn profile here: https://www.linkedin.com/in/nicorenner/

Source Links:

Panel – Jack Young, Nico Renner and Jen Burke

Research & Production – Jack Young, Nico Renner and Jen Burke

Recording & Editing –Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Pioneering the Future: Cancer Breakthroughs and Customer Experience Excellence

Inizio Ignite — Thu, 13 Jun 2024 02:00:00 -0400

In this episode, Jack, Jen, and Ollie discuss recent newsworthy items, including a roundup of key insights from the NEXT Pharma Summit, AstraZeneca’s announcements at ASCO, and the NHS’s groundbreaking trials for personalised cancer vaccines.

Podcast Tags: healthcare, healthcare news, NEXT Pharma Summit, life sciences, Novartis, generative AI, Lilly, omnichannel, AstraZeneca, Tagrisso, lung cancer, ASCO, NHS, vaccine

Source Links:

Summit Therapeutics, AstraZeneca And More From The Year’s Biggest Cancer Conference

ASCO: AstraZeneca\’s Tagrisso, Imfinzi break new ground in lung cancer—with one standing ovation

ASCO24: AstraZeneca won cancer’s big meeting — again. Will that help it fulfill its $80 billion ambition?

ASCO Daily Recap: AstraZeneca’s hat trick, a GSK turnaround, and palliative care as telehealth

At ASCO, AstraZeneca Adds Data Supporting Expanded Use of Its Drugs in Lung Cancer

What To Know About Personalized mRNA Cancer Vaccines After Promising Trials From Moderna And Merck

Moderna-Merck skin cancer vaccine shows survival benefit in long-term follow-up

Moderna-Merck skin cancer vaccine shows survival benefit in long-term follow-up

ASCO: After Keytruda, Merck builds 3-pronged cancer strategy starring Moderna-partnered vaccine

Moderna And Merck Advance Cancer Treatment With Promising Vaccine

NHS patients in England to be offered trials for world-first cancer vaccine

Thousands of cancer patients to trial personalised vaccines

Panel – Jack Young, Jen Burke, Ollie May

Research & Production – Jack Young

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Accelerating Your Journey Into the Era of AI

Inizio Ignite — Thu, 06 Jun 2024 02:00:00 -0400

As healthcare organizations strive to accelerate innovations through Artificial Intelligence (AI), it can be complicated to navigate through the number of possibilities that exist and know how to get started. In this episode, Jen is joined by Vynamic’s Tech & Digital Transformation Service Lead, Vince Annerhed-Harris and Lantern’s Chief Experience Officer, Brian Sturgeon, to discuss how healthcare leaders can plot the course for their AI journey and prioritize their investments to better accelerate their business objectives utilizing AI tools.

Podcast Tags: health, healthcare, healthcare news, generative AI, innovation, responsible use, tech transformation, digital transformation

Source Links:

Panel – Jen Burke, Vince Annerhed-Harris, Brian Sturgeon

Research & Production – Everly Petruzzelli, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For more information on Lantern, please visit: Lantern – Microsoft Solutions Partner (lanternstudios.com), Lantern’s LinkedIn Page, Build and Modernize AI Apps – Microsoft Azure Marketplace

If you want to learn more about implementing AI within your organization, you can check out Vynamic | Tech & Digital Transformation | Health Industry Consulting

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Ride Share Programs and Regulatory Round Up

Inizio Ignite — Thu, 30 May 2024 02:00:00 -0400

In this Trending News US episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including legislation aimed at addressing drug shortages and telehealth regulations, the ongoing legal challenges to the Inflation Reduction Act, and the role of ride share apps in healthcare.

Podcast Tags: healthcare, healthcare news, health policy, drug shortages, Medicare, hospitals, providers, FDA, telehealth, inflation reduction act, IRA, ride share, Lyft, Uber

Source Links:

Panel – Jen Burke, Mindy McGrath, Ryan Hummel

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

MASS East Recap and Operating with Impact in Medical Affairs

Inizio Ignite — Thu, 23 May 2024 02:00:00 -0400

During Fierce Life Science’s MASS East, Medical Affairs leaders gathered to address current challenges and share industry best practices. In this episode, Jen is joined by Vynamic’s Tamaron Bertelli and Head of Life Sciences Europe, Gemma Pfister to share what they learned about transformation and operating with impact.

To receive a copy of Vynamic\’s \”Operating with Impact: Topical Transformation Dilemmas and Decisions\” presentation, please email

For more information about Vynamic\’s work in Medical Affairs, please visit

Podcast Tags: healthcare, healthcare news, life sciences, medical affairs, MASS East, Fierce, MSL

Panel – Gemma Pfister, Jen Burke, Tamaron Bertelli

Research & Production – Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

NHS’s Cybersecurity Problem, A Win for Psilocybin Research

Inizio Ignite — Thu, 16 May 2024 01:05:00 -0400

In this Trending News Europe episode, Jack, Jen, and Ollie discuss a few recent newsworthy items, including an increase in cyberattacks on the healthcare sector, Europe’s plan to future-proof its Biotech Sector and New Research from the University of Oxford into psilocybin as a potential treatment for depression.

Podcast Tags: healthcare, healthcare news, life sciences, NHS, cybersecurity, biotech, research & development, pharmaceuticals, depression, psilocybin, mental health, psychedelics, mental health awareness week

Source Links:

Panel – Jack Young, Jen Burke, Ollie May

Research & Production – Jack Young

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

The Benefits of Early Launch Planning

Inizio Ignite — Thu, 09 May 2024 08:46:00 -0400

As competitive and regulatory pressures increase, Life Sciences organizations are tightening their timelines and budgets when bringing products to market. In this environment, it’s become essential to start commercialization planning earlier to ensure a successful launch and hit revenue targets. In this deep dive episode, Jen is joined by Vynamic’s Product Launch Service Leads, Ashley Stanley and Brian Stamm, as well as Managing Director of PROPENSITY4, Chris Savage, to discuss why early planning is so critical and how leaders can incorporate some of these changes into their organizations.

To learn more about Vynamic’s work in Product Launch, visit Vynamic’s Product Launch page. To read more on navigating alliance product launches, see Vynamic’s latest insight here.

PROPENSITY4, part of Inizio Engage, is transforming pharmaceutical commercialization through seamless integration of data, expertise and cutting-edge analytics. See more about what PROPENSITY4 can do for your team at Data and Integrated Insights | Inizio Engage.

Podcast Tags: healthcare, life sciences, product launch, healthcare news, life sciences trends, product launch trends

Source Links:

Panel – Jen Burke, Ashley Stanley, Chris Savage, Brian Stamm

Research & Production – Adrea Cope & Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News US – May 2, 2024

Inizio Ignite — Thu, 02 May 2024 08:12:00 -0400

In this episode, Mindy, Ryan, and Jen discuss recent newsworthy items, including the FDA approval of Rejoyn, the first prescription digital treatment for major depressive disorder. They also discuss the ongoing drug shortage crisis, as well as changes coming out of the Centers for Medicare & Medicaid Services and the impact those decisions will have over the next year.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, depression, mental health, digital treatment, drugs, pharmaceuticals, shortages, medications, FDA, CMS, Medicare Advantage, breakthrough technology, medical devices

Source Links:

Panel – Jen Burke, Mindy McGrath, Ryan Hummel

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

From Ambition to Action: AI in the Health Industry

Inizio Ignite — Thu, 25 Apr 2024 08:49:00 -0400

While the health industry is not always an early adopter of new technologies, the growth of generative artificial intelligence (GenAI) has empowered organizations to start transforming their AI aspirations into actions. In this episode, Mindy and Jen are joined by Vynamic’s Innovation Lead, Michael Hudson, and Responsible AI Lead, Todd Quartiere, to discuss where we see health organizations experimenting with AI and what it will take for them to achieve their long-term AI ambitions.

To learn more about implementing AI within your organization, check out our recent insight: Why AI fails or flourishes: The underestimated role of culture.

Podcast Tags: health, healthcare, healthcare news, generative AI, innovation, responsible use, ChatGPT

Source Links:

Panel – Jen Burke, Michael Hudson, Mindy McGrath, Todd Quartiere

Research & Production – Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News Europe – 18 April 2024

Inizio Ignite — Thu, 18 Apr 2024 09:03:00 -0400

In this Trending News Europe episode, Jack, Jen, and Ollie discuss recent newsworthy items from across Europe, including the impact of and deterrents against “no shows” at medical appointments, the role bacteria play in cancer treatment, and inequalities in the rare disease market, along with the steps being taken to ease these issues.

Podcast Tags: healthcare, healthcare news, life sciences, public health, France, medical, bacteria, cancer, immunotherapy, chemotherapy, microbiome, rare disease, Germany, Italy, health disparity

Source Links:

Panel – Jack Young, Jen Burke, Ollie May

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Sustainability in Life Sciences

Inizio Ignite — Thu, 11 Apr 2024 10:30:33 -0400

In recent years, we’ve seen an increasing number of Life Sciences companies publicly declare commitments to sustainability efforts as a result of increased pressure from governments, customers, and research. Trending Health UK’s Ollie May sits down with two members of Vynamic’s Sustainability Council, Rosanna Vellacott and Matt O’Dell, to discuss why pharmaceutical organizations should be paying attention to sustainability goals, some innovative practices underway, and what leaders should be considering as they embed more sustainable practices into their organizations.

Podcast Tags: healthcare, life sciences, sustainability, healthcare news, climate change, climate crisis, emissions, net zero, supply chain

Source Links:

Panel – Oliver May, Rosanna Vellacott, Matt O’Dell

Research & Production – Adrea Cope, Everly Petruzzelli, Oliver May

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News US – April 4, 2024

Inizio Ignite — Thu, 04 Apr 2024 08:27:00 -0400

In this Trending News US episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the introduction of rebate credits by CVS to account for more biosimilars entering the market, as well as a recent ruling by a federal appeals court that drugmakers cannot restrict 340B program offerings from community and specialty pharmacies. Finally, we discuss a groundbreaking procedure in which a kidney from a CRISPR gene edited pig was transplanted into a human.

Podcast Tags: healthcare, healthcare news, CVS health, PBMs, biosimilars, 340B, pharmacies, hospitals, providers, xenotransplantation, CRISPR, gene editing

Source Links:

Panel – Jen Burke, Mindy McGrath, Ryan Hummel

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Next level Customer Engagement

Inizio Ignite — Thu, 28 Mar 2024 09:01:00 -0400

One of the core tenets of the omnichannel philosophy is continuous learning and refinement – bringing together experience and data to evolve the marketing and model. Jen is joined by Vynamic’s Customer Experience Transformation Lead Mike Zapiec and Omnichannel Offering Lead Josh Padams to discuss what we’ve learned partnering with clients to build their omnichannel capabilities and what Life Sciences organizations can do to take their customer engagement to the next level.

For more information on Vynamic’s work in Customer Experience Transformation, check out our service page:

Podcast Tags: omnichannel, customer engagement, customer experience, marketing, healthcare, life sciences

Panel – Mike Zapiec, Josh Padams, Jen Burke

Research & Production – Hannah Yee, Aisling McAtamney, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News Europe – 21 March 2024

Inizio Ignite — Thu, 21 Mar 2024 09:01:00 -0400

In this episode, Jack, Ollie, and Jen discuss a substantial investment package in the UK\’s Life Sciences and manufacturing sectors, the role of an AI chatbot in bridging Europe\’s mental health care gap, and how Spain is reshaping pharmaceutical supply chains in Europe.

Podcast Tags: healthcare, Europe, healthcare news, manufacturing, research, AI, chatbots, mental health, patient care, Spain, supply chain

Source Links:

Panel – Jack Young, Jen Burke, Ollie May

Research & Production – Jack Young, Ollie May

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Obesity Drug Market: Opportunities and Obstacles

Inizio Ignite — Thu, 14 Mar 2024 09:07:00 -0400

The obesity drug market has grown dramatically in the last few years, especially with the help of social media and influencers. The immense popularity of anti-obesity medications has transformed a health industry development into a cultural phenomenon. While this market has so much opportunity, it also faces supply issues and coverage gaps. Mindy and Jen are joined by Vynamic’s Head of Life Sciences, Karen Baldry, and Head of Health Plans, Saurabh Raman, to talk about the growth and challenges obesity medications present for the health industry.

Podcast Tags: healthcare, obesity, weight loss, diabetes, health services, health plans, life sciences

Source Links:

Panel – Jen Burke, Mindy McGrath, Karen Baldry, Saurabh Raman

Research & Production – Adrea Cope, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Health Chat: Navigating the Inflation Reduction Act

Inizio Ignite — Thu, 07 Mar 2024 09:19:00 -0500

Since it was signed into law in 2022, the health industry has been abuzz about the longer-term impact of the Inflation Reduction Act. In this episode, Jen & Mindy sit down to discuss recent headlines and developments around this landmark legislation and what Life Sciences companies should expect over the course of the next year.

For more perspective on the Inflation Reduction Act\’s impact on Life Sciences companies, check out Mindy’s article in Pharmaphorum, "Seizing the moment: The life sciences industry at the threshold of change”.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, inflation reduction act, drug prices, pharmaceutical

Panel – Jen Burke, Mindy McGrath

Research & Production – Jen Burke, Mindy McGrath

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News US – February 29, 2024

Inizio Ignite — Thu, 29 Feb 2024 08:31:00 -0500

In this episode, Mindy, Ryan, and Jen discuss recent newsworthy items, including the ruling by Alabama’s Supreme Court that frozen embryos can be legally regarded as “extrauterine children” under state law, and the impact this decision has had on in vitro fertilization (IVF) procedures. They also cover the release of additional guidance from CMS on the Medicare Prescription Payment Plan and a new report from Reuters that revealed the dramatic increase in new drug prices throughout 2023.

Podcast Tags: healthcare, healthcare news, IVF, embryos, supreme court, reproductive health, life sciences, health policy, inflation reduction act, CMS, medicare, medicaid, drug prices, pharmaceutical

Source Links:

Panel – Jen Burke, Mindy McGrath, Ryan Hummel

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News Europe – 22 February 2024

Inizio Ignite — Thu, 22 Feb 2024 08:41:00 -0500

In this episode, Jack, Ollie, and Jen discuss some recent European-based newsworthy items, covering a prominent oncology society\’s push for tumor classification reform that could have profound impacts on cancer survival rates, the critical need for measles vaccination, and Sweden\’s pioneering use of drones in cardiac arrest intervention.

Podcast Tags: healthcare, healthcare news, life sciences, precision oncology, cancer, molecular testing, infectious diseases, vaccination, NHS sustainability, innovation, Sweden

Source Links:

Panel – Jack Young, Jen Burke, Ollie May

Research & Production – Jack Young, Ollie May

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

MedTech Market Moves

Inizio Ignite — Thu, 15 Feb 2024 08:42:00 -0500

Over the last few years, the MedTech market has been navigating an unpredictable environment due to macro-economic factors and pandemic-driven activity. As we start off 2024, there’s a prevailing feeling that this market is finally starting to stabilize. In this episode, Jen is joined by Vynamic’s Anila Patel and Head of Health Technology Sector, Mary Virzi, to chat about what MedTech moves we’ve seen so far and what we can expect as 2024 kicks into gear.

Podcast Tags: healthcare, medtech, product launch, medical device, health tech, healthcare technology

Source Links:

Panel – Mary Virzi, Anila Patel, Jen Burke

Research & Production – Adrea Cope, Everly Petruzzelli

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News US – February 8, 2024

Inizio Ignite — Thu, 08 Feb 2024 08:58:00 -0500

In this episode, Jen sits down with Vynamic’s Deal Activation & Partnership Enablement Service Leads, Senior Director Kevin Fletcher and Executive Sean Martin, to discuss recent newsworthy items coming out of the J.P. Morgan Healthcare Conference, including the major acquisitions and deals announced, particularly those focused on AI and digital innovation.

Check out Vynamic’s Deal Activation & Partnership Enablement Service page to learn more about how Vynamic helps clients manage critical, time-sensitive activities across the deal life cycle.

Podcast Tags: healthcare, healthcare news, life sciences, pharmaceutical, JP Morgan, deal activation, partnerships, mergers, acquisitions, AI, digital innovation

Source Links:

Panel – Jen Burke, Kevin Fletcher, Sean Martin

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Measuring Impact in Medical Affairs

Inizio Ignite — Thu, 01 Feb 2024 08:47:00 -0500

Within Life Sciences companies, Medical Affairs teams are tasked with gathering and communicating scientific data, a job that has only grown in importance as therapies have grown more complex and stakeholders have multiplied. Stretched in many directions and under high scrutiny, Medical Affairs teams need to be able to effectively measure and communicate the value of their work. In this deep dive episode, Jen is joined by Gemma Pfister, Head of Life Sciences Europe at Vynamic and Lori Klein, Partner, Medical & Scientific Affairs Practice Lead at Putnam, to discuss what leaders should be thinking about when it comes to measuring impact in Medical Affairs.

For more information about the work Putnam does in the Medical Affairs space, visit Putnam’s Medical & Scientific Affairs page. To learn more about Vynamic’s work in Medical Affairs, visit Vynamic’s Medical Affairs page.

Podcast Tags: healthcare, life sciences, medical affairs, omnichannel, AI

Panel – Gemma Pfister, Jen Burke, Lori Klein

Research & Production – Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News Europe – January 25, 2024

Inizio Ignite — Thu, 25 Jan 2024 09:04:00 -0500

In this episode, Jack, Ollie, and Jen discuss some recent European-based newsworthy items, including the potential impact of Wegovy in reducing excess deaths in the UK, a groundbreaking report on minimising the environmental footprint of surgical care, and Lithuania\’s innovation wave in biotech and MedTech.

Podcast Tags: healthcare, healthcare news, life sciences, obesity, medtech, sustainability, biotech, medtech, innovation, lithuania

Source Links:

Panel – Jack Young, Jen Burke, Ollie May

Research & Production – Jack Young, Ollie May

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Rx Redefined: The Evolving Pharmacy Channel

Inizio Ignite — Thu, 18 Jan 2024 08:49:00 -0500

The US Pharmacy Industry is the largest in the world, with many different players involved in ensuring pharmaceutical products reach consumers. These channels and distribution outlets have drastically changed over the years and will only continue to evolve. The pharmacy channel has reimagined how they are reaching patients, managing risks, and deriving value, expanding their business models beyond dispensing prescription drugs to become wellness destinations. Mindy and Jen are joined by Health Services Heads of Sector, Saurabh Raman and Ryan Hummel, to discuss this complex industry and its evolution.

For more information about the work discussed in this episode, check out

Podcast Tags: healthcare, mergers & acquisitions, pharmacy, PBMs, pharmacists, specialty pharmacy, health services

Source Links:

Panel – Jen Burke, Mindy McGrath, Ryan Hummel, Saurabh Raman

Research & Production – Adrea Cope, Everly Petruzzelli, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News US – January 11, 2024

Inizio Ignite — Thu, 11 Jan 2024 09:09:00 -0500

In this episode, Mindy, Ryan, and Jen discuss recent newsworthy items, including the announcement that Bristol Myers Squibb is purchasing RayzeBio, the use of artificial intelligence in discovering antibiotics that stop MRSA infections, and recent reports revealing an increase in medical errors at hospitals owned by private equity firms.

Podcast Tags: healthcare, healthcare news, life sciences, mergers & acquisitions, radiopharma, medtech, artificial intelligence, antibiotics, health services, providers, private equity, hospitals

Source Links:

Panel – Jen Burke, Mindy McGrath, Ryan Hummel

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

2024 Health Industry Outlook

Inizio Ignite — Thu, 04 Jan 2024 08:58:00 -0500

In this special episode, we conclude our annual series on the biggest health industry trends of the next year. Jen sits down with Vynamic Senior Executives Karen Baldry, Mindy McGrath, and Ryan Hummel, and Executives Mary Virzi and Saurabh Raman to discuss the five trends they expect to be most impactful in 2024. These trends include 1) policy implications & judicial decisions, 2) realizing the value of convergence, 3) healthcare as a service, 4) revolutionizing healthcare through AI tech, and 5) next-gen meds.

To learn more about Vynamic’s 2024 health industry outlook, visit https://vynamic.com/insights/2024-health-industry-outlook/

Podcast Tags: healthcare, healthcare news, healthcare trends

Panel – Jen Burke, Karen Baldry, Mary Virzi, Mindy McGrath, Ryan Hummel, Saurabh Raman

Research & Production – Jen Burke, Mindy McGrath

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Spotlight: 2024 MedTech Outlook

Inizio Ignite — Thu, 14 Dec 2023 09:02:00 -0500

In this special minisode, we continue our annual series on next year’s biggest health industry trends. Jen is joined by Vynamic Executive & Head of Health Technology Mary Virzi to discuss the five MedTech trends Mary expects to be most impactful in 2024. These trends include 1) increased research & development spend, 2) embracing remote patient monitoring, 3) spinoffs to expand access, 4) global regulation and policy shifts, and 5) concentrated mergers and acquisitions.

To learn more about Vynamic’s perspective on MedTech, visit https://vynamic.com/insights/2024-medtech-outlook/

Podcast Tags: healthcare, healthcare news, health technology, medtech, healthcare trends

Panel – Mary Virzi, Jen Burke

Research & Production – Mary Virzi, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Spotlight: 2024 Life Sciences Outlook

Inizio Ignite — Thu, 07 Dec 2023 09:12:00 -0500

In this special minisode, we continue our annual series on next year’s biggest health industry trends. Jen is joined by Vynamic Senior Executive & Head of Life Sciences Karen Baldry to discuss the five Life Sciences trends Karen expects to be most impactful in 2024. These trends include 1) balancing innovation & affordability, 2) launching for value, 3) breaking down silos, 4) mastering omnichannel, and 5) integrating AI.

To learn more about Vynamic’s work in the Life Sciences sector, visit https://vynamic.com/what-we-do/health-industry/life-sciences/

Podcast Tags: healthcare, healthcare news, life sciences, healthcare trends, healthcare innovation, product launch, omnichannel, AI

Panel – Karen Baldry, Jen Burke

Research & Production – Karen Baldry, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Industry Highlights: Omni, Med Affairs, & Launch

Inizio Ignite — Thu, 30 Nov 2023 09:24:00 -0500

In this episode, Jen is joined by members of Vynamic’s London office to unpack key insights from two recent conferences. First, Senior Executive Gemma Pfister and Director Nick Fletcher discuss the recent Evidence Life Science Medical Affairs Insights & Omnichannel Conference in London. Then, Senior Directors Jack Young and Owen Thomas cover the Next Pharma Customer Experience Summit in Vienna. Join us to stay ahead in the evolving world of omnichannel and customer experience, med affairs, and launch as our team shares expert perspectives, innovative strategies, and the latest trends shaping the Life Sciences industry.

Podcast Tags: healthcare, healthcare news, life sciences, customer experience, medical affairs, omnichannel, patient centricity, digital transformation, nextpharmasummit, product launch

Source Links:

Panel – Gemma Pfister, Jack Young, Jen Burke, Nick Fletcher, Owen Thomas

Research & Production – Jack Young

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Spotlight: 2024 Payer Outlook

Inizio Ignite — Wed, 22 Nov 2023 09:55:00 -0500

In this special minisode, we continue our annual series on next year’s biggest health industry trends. Jen is joined by Vynamic Executive & Head of Payers Saurabh Raman to discuss the five Payer trends Saurabh expects to be most impactful in 2024. These trends include 1) product diversification and a strategic shift to government markets, 2) regulatory changes to Medicare, 3) improving care for enrollees with social risk factors, and 4) emphasizing value and putting the patient first.

To learn more about Vynamic’s work with Payers in the Health Services sector, visit https://vynamic.com/what-we-do/health-industry/health-services/#payers

Podcast Tags: healthcare, healthcare news, payers, health systems, health services, hospitals, healthcare trends

Panel – Saurabh Raman, Jen Burke

Research & Production – Saurabh Raman, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Spotlight: 2024 Provider Outlook

Inizio Ignite — Thu, 16 Nov 2023 08:51:00 -0500

In this special minisode, we begin our annual series on next year’s biggest health industry trends. Jen is joined by Vynamic Senior Executive & Head of Providers Ryan Hummel to discuss the five Provider trends Ryan expects to be most impactful in 2024. These trends include 1) increased financial stability, 2) digitizing the patient experience, 3) accelerating health equity progress with partnerships, 4) creating the workforce of the future, and 5) a changing competitive landscape.

To learn more about Vynamic’s work with Providers in the Health Services sector, visit .

Podcast Tags: healthcare, healthcare news, providers, health systems, hospitals, healthcare trends

Panel – Ryan Hummel, Jen Burke

Research & Production – Ryan Hummel, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Success in New Deal Environment

Inizio Ignite — Thu, 09 Nov 2023 09:28:00 -0500

Deals, mergers, partnerships, and acquisitions are key mechanisms as health organizations look to enter new markets, differentiate their value proposition, and achieve growth strategies. Despite a less than favorable economic environment, the health industry has seen some major headlines in this space this year. Jen and Mindy are joined by Vynamic’s Deal Activation & Partnership Enablement Service Leads, Sean Martin and Kevin Fletcher, to discuss what’s driving these deals and what health industry leaders should be thinking about to maximize their value.

For more information about the work discussed in this episode, visit

Podcast Tags: healthcare, healthcare news, mergers, acquisitions, deal activation, partnerships, health services, payers, providers, life sciences

Source Links:

Panel – Sean Martin, Kevin Fletcher, Mindy McGrath, Jen Burke

Research & Production – Adrea Cope, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Navigating Government Market Complexity

Inizio Ignite — Thu, 02 Nov 2023 09:08:00 -0400

Payer organizations are betting big on government markets, with some abandoning commercial opportunities entirely. In this episode, Jen is joined by two leaders in Vynamic\’s Health Services sector, Executive Saurabh Raman and Senior Director Keith Sutter to explore what this trend means for the health industry, the complexities involved in these markets, and the steps payers can take to guarantee success.

For more information about the work discussed in this episode, check out https://vynamic.com/what-we-do/health-industry/health-services/

Podcast Tags: healthcare, healthcare news, health plans, CMS, Medicare, Medicaid

Source Links:

Panel – Keith Sutter, Saurabh Raman, Jen Burke

Research & Production –Marc Young, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Health Chat: Inflation Reduction Act

Inizio Ignite — Thu, 26 Oct 2023 09:08:00 -0400

In this episode, Mindy and Jen catch up on the impact that the Inflation Reduction Act has had on the health industry over the last year and look ahead to how life sciences organizations, payors, and providers can prepare for the changes that this legislation will cause.

If you missed our initial coverage of the Inflation Reduction Act, check out our Trending News episode from August 18, 2022.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, payors, providers, Medicare, drug prices

Source Links:

Panel – Jen Burke, Mindy McGrath

Research & Production – Jen Burke, Mindy McGrath

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News US – October 19, 2023

Inizio Ignite — Thu, 19 Oct 2023 08:32:00 -0400

The growth of the biotech industry has become a recurring topic on Trending Health episodes, from headlines about Novo Nordisk products Ozempic and Wegovy, to the emergence of Moderna as a household name thanks to their mRNA COVID-19 vaccine. As more biotech companies emerge into the market, they bring with them a mix of challenges and opportunities. On this episode of Trending Health, Jen and Mindy are joined by special guest, Dean McAlister, EVP of Inizio Biotech, to discuss the latest headlines and stories from the biotech sector.

For more information about the work discussed in this episode & Inizio Biotech, check out “The Phase II Inflection Point: Investing to Maximize Asset Value”.

Podcast Tags: healthcare, healthcare news, life sciences, biotech

Panel – Dean McAlister, Jen Burke, Mindy McGrath

Research & Production – Anna Briccetti, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Making Waves in MedTech Launch

Inizio Ignite — Thu, 12 Oct 2023 09:26:00 -0400

The global medical device market is expected to grow at a compound rate of nearly 5% in the next few years – fueled by a forecasted uptick in product launches. On this episode, Jen is joined by Vynamic\’s Head of Health Technology Sector Mary Virzi and Senior Manager Christina Nikolos, to discuss how MedTech companies should approach launch to capitalize on this opportunity.

For information about how Vynamic can support Med and Health tech companies preparing for launch, visit vynamic.com/what-we-do/health-industry/health-technology/

Podcast Tags: healthcare, medtech, product launch, medical device, health tech, healthcare technology

Source Links:

Panel – Mary Virzi, Christina Nikolos, Jen Burke

Research & Production – Adrea Cope, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Deep Dive: Cell and Gene Therapy

Inizio Ignite — Wed, 04 Oct 2023 09:16:00 -0400

Cell and gene therapies present an enormous opportunity for patients – the ability to insert or adapt genetic material is a true breakthrough for precision medicine and brings hope to those with previously incurable diseases. However, bringing these therapies to patients comes with enormous complexity – from research and approval through manufacturing and administration. In this episode, Jen and Mindy are joined by special guests Karen Baldry and Rebecca Sisselman to discuss the opportunities cell and gene therapies present, the challenges industry partners may be facing, and key considerations for navigating towards success.

For a recent example of Vynamic’s work in cell and gene therapy, check out our case study “Market Access Capability Analysis & Process Mapping for a Cell and Gene Therapy (CGT) Biotech”

Podcast Tags: healthcare, life sciences, cell and gene therapy, gene therapy, rare disease, drug launch

Source Links:

Panel – Karen Baldry, Rebecca Sisselman, Mindy McGrath, Jen Burke

Research & Production – Marc Young, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News EU – 28 Sept 2023

Inizio Ignite — Thu, 28 Sep 2023 08:45:00 -0400

In this episode, Jack, Ollie, and Jen discuss some recent EU-based newsworthy items, including the importance of ethnicity data and its impact on healthcare systems (0.35), exciting and emerging retail health opportunities (8.08), and a landmark report calling for urgent investment in digital health literacy (16.20).

Podcast Tags: healthcare, healthcare news, life sciences, ethnicity, DEI, WHO, Retail Health, Digital, Digital Health, health policy, public health

Source Links:

Panel – Jack Young, Jen Burke, Ollie May

Research & Production – Jack Young, Karan Pandya, Ollie May

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us atTrendingHealth.comor share a voicemail at

1-888-VYNAMIC.

Trending News: AI in the Health Industry

Inizio Ignite — Wed, 20 Sep 2023 09:53:00 -0400

Artificial intelligence (AI) has become a hot topic this year with the rapid adoption of ChatGPT, a powerful generative language model that was released late last year. In this special Trending News US episode, Jen, Ryan, and Mindy are joined by Vynamic’s Todd Quartiere to discuss the latest news when it comes to AI in the health industry.

Podcast Tags: healthcare, artificial intelligence, ChatGPT, health services, life sciences, health technology

Source Links:

Panel – Todd Quartiere, Ryan Hummel, Mindy McGrath, Jen Burke

Research & Production – Anna Briccetti, Natalie Blahunka, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki, Mindy McGrath

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

The Hospital of the Future

Inizio Ignite — Thu, 14 Sep 2023 08:16:00 -0400

As healthcare providers incorporate an expanding landscape of technologies and strive to meet patient expectations in the post-pandemic world, the standards of healthcare delivery are rapidly changing. The typical point of care experience for patients is shifting beyond the hospital, as facilities begin to prioritize digitization, AI-informed decision making, and operational efficiency. In this episode, Jen and Mindy are joined by Vynamic’s Head of Provider Sector, Ryan Hummel, as well as health system leaders across the nation, to discuss what the hospital of the future could look like.

Podcast Tags: healthcare, health services, providers, hospitals

Source Links:

Panel – Ryan Hummel, Mindy McGrath, Jen Burke

Research & Production – Marc Young, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Convergence: A Health Services Perspective

Inizio Ignite — Wed, 06 Sep 2023 12:19:00 -0400

Across the healthcare industry, organizations are beginning to think and operate differently to expand capabilities and adapt to a changing environment. Historically separate entities, such as health plans, providers, and technology companies, are coming together to collaborate on innovative solutions to a complex healthcare system. In this episode, Jen and Mindy are joined by Vynamic’s Provider Head of Sector, Ryan Hummel, and Health Plans Head of Sector, Saurabh Raman, to discuss how, and why, these health service organizations are re-imagining traditional sectors.

For more of Vynamic’s perspective on Convergence in Healthcare, check out:

Podcast Tags: healthcare, health services, health plans, providers, convergence

Panel – Saurabh Raman, Mindy McGrath, Ryan Hummel, Jen Burke

Research & Production – Adrea Cope, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Trending News EU – 31st August 2023

Inizio Ignite — Thu, 31 Aug 2023 01:00:00 -0400

On this week’s Trending News EU episode, Jack and Ollie discuss a few recent EU-based newsworthy items including the potential for robotics to transform surgical and patient care (0.35), exciting progress being made in Europe to advance decentralised clinical trials (7.26), and much needed hope for those suffering with postpartum depression following approval in the US of an innovative new medicine (15.48).

Podcast Tags: healthcare, healthcare news, robotics, AI, artificial intelligence, NHS, health equity, EU, clinical trials, neuroscience, depression, postpartum depression, major depressive disorder, biogen

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Jen Burke, Director

Jen.Burke@vynamic.com

Jack Young, Senior Director

Jack.Young@vynamic.com

Oliver May, Senior Manager

Oliver.May@vynamic.com

Trending News US – August 24th, 2023

Inizio Ignite — Thu, 24 Aug 2023 01:00:00 -0400

In this episode, Mindy, Ryan, and Jen discuss recent newsworthy items, including the latest in drug shortages across the US market, the damaging impact of cybersecurity and ransomware attacks on health systems and hospitals, and the FDA’s approval of Zurzuvae, a depression pill specific to treat severe depression after childbirth.

Podcast Tags: healthcare, healthcare news, life sciences, public health, drug shortages, cybersecurity, ransomware, FDA, women’s health, reproductive health, post-partum depression, mental health

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

Climate Change: A Public Health Emergency

Inizio Ignite — Thu, 17 Aug 2023 01:00:00 -0400

The impact of climate change on global health systems and health outcomes necessitates comprehensive action across healthcare decision making, policy formation, governance, structures, and systems. In this episode, Jen, Ryan, and Ollie are joined by Vynamic’s Rosanna Vellacott, to discuss how healthcare systems are grappling with the impacts of climate change and the multi-pronged approach required to address the accompanying public health crisis.

Podcast Tags: healthcare, climate change, public health, mental health, providers

Source Links:

· Five key links between climate change and health

· WHO issues urgent call for global climate action to create resilient and sustainable health systems

· Why climate resilience is key to building the health care organization of the future

· Valley fever, historically found only in the Southwest, is spreading. It can have devastating consequences.

· UW study strengthens evidence of link between air pollution and child brain development

· A Scoping Review of Interventions for the Treatment of Eco-Anxiety

· Yale Experts Explain Climate Anxiety

· Climate anxiety in children and young people and their beliefs about government responses to climate change: a global survey

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Rosanna Vellacott, Manager

Rosanna.Vellacott@vynamic.com

Oliver May, Senior Manager

Oliver.May@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

The Rise of Primary Care: Leading the Convergence Movement

Inizio Ignite — Thu, 10 Aug 2023 01:00:00 -0400

The US primary care industry is in a period of rapid disruption, as dozens of new players raise capital like never before. While the operating methods of these new companies vary, the mission is the same – to utilize primary care to provide high quality, convenient care at a lower cost. In this episode, Jen, Mindy, and Ryan are joined by Vynamic’s Jed Barnes, to discuss what these changes mean for the future of primary care and healthcare industry at large.

Podcast Tags: healthcare, primary care, providers, value based care, fee for service

For more information about Vynamic’s work in the Provider sector, please visit https://vynamic.com/sectors/providers/

Source Links:

· Primary Care in High-Income Countries: How the United States Compares

· 5 Things to Know about Amazon’s Recent One Medical Acquisition

· How Amazon built its healthcare strategy from Haven to One Medical

· Amazon’s Foray into Primary Care Won’t Be Easy

· CVS closes $10.6B acquisition of Oak Street Health to expand primary care footprint

· JPM21: Oak Street Health, One Medical CEOs explain how healthcare models can actually scale

· Convergence in Healthcare: Providers, Employers, and Health Plan

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Jed Barnes, Manager

Jed.Barnes@vynamic.com

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

Trending News EU – 3rd August 2023

Inizio Ignite — Thu, 03 Aug 2023 01:00:00 -0400

On this week’s Trending News EU episode, Jack and Ollie discuss a few recent EU-based newsworthy items including new therapies slowing Alzheimer’s progression (0:35), practical application of AI to reduce waiting times in NHS hospitals (8:34), and the impact of the recent European heatwave on healthcare systems (14:03).

Podcast Tags: healthcare, healthcare news, life sciences, AI, machine learning, artificial intelligence, NHS, health equity, EU, neuroscience, scientific research, innovation, alzheimers, dementia, climate change, heatwave

Source Links:

· Alzheimer’s drug donanemab helps most when taken at earliest disease stage

· NHS ‘nowhere near ready’ to deliver new Alzheimer’s drug

· Drug donanemab seen as turning point in dementia fight

· Donanemab: NHS ‘not ready’ for Alzheimer’s wonder drugs as patients face postcode lottery for brain scans

· Life sciences competitiveness indicators 2023

· There\’s Finally a Fully Approved Alzheimer\’s Drug—But Getting It Won\’t Be Easy

· How AI is helping to shrink waiting times for NHS cancer patients

· AI cuts waiting times for cancer patients in NHS first

· Google and Microsoft Vie for Dominance in AI Healthcare

· Heatwaves, hospitals and health system resilience in England: a qualitative assessment of frontline perspectives from the hot summer of 2019

· Why do NHS hospitals struggle to handle heatwaves?

· The impact of the 2003 heat wave on mortality and hospital admissions in England

· Heat and health in the WHO European Region: updated evidence for effective prevention

· UK heatwave piles further pressure on stretched NHS services

· Heat, Heatwaves and Cardiorespiratory Hospital Admissions in Helsinki, Finland

· Italian hospitals report sharp rise in emergency cases as Rome hits 41.8C

· Parisians are most at risk of dying in European heatwaves

· Medicines manufacturing has the potential to drive UK growth over the next 10 years

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Jen Burke, Director

Jen.Burke@vynamic.com

Jack Young, Senior Director

Jack.Young@vynamic.com

Oliver May, Senior Manager

Oliver.May@vynamic.com

Trending News US – July 27, 2023

Inizio Ignite — Thu, 27 Jul 2023 01:00:00 -0400

In this episode, Mindy, Ryan, and Jen discuss recent newsworthy items, including the recent FDA approvals of Leqembi and Opill, a price transparency and PBM reform package working its way through Congress, and the recent series C funding raise for Octave.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, CMS, DA, Medicare, drug prices, PBM, Alzheimer’s, women’s health, reproductive health, mental health, telemedicine, virtual care

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

M indy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

First Steps on the Omnichannel Journey

Inizio Ignite — Thu, 20 Jul 2023 01:00:00 -0400

Life Sciences and MedTech companies are transforming the way they interact with customers; working to create experiences that are personalized, digital, timely, and intuitive. In this episode, Jen is joined by Vynamic’s Customer Experience Transformation Lead, Mike Zapiec, Omnichannel Offering Lead Josh Padams, and MedTech Omnichannel Expert Jess Werle to discuss what omnichannel really is, why it’s changing the game, and how Life Sciences and MedTech organizations can take their first steps on this journey.

Podcast Tags: healthcare, life sciences, medtech, medical devices, customer experience, omnichannel, digital marketing

For more information about Vynamic’s Customer Experience Transformation offerings, please visit https://vynamic.com/offerings/customer-experience-transformation-cxt/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mike Zapiec, Senior Director

Mike.Zapiec@vynamic.com

Josh Padams, Director

Josh.Padams@vynamic.com

Jess Werle, Director

Jess.Werle@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

Global Product Launch – How to Win

Inizio Ignite — Thu, 13 Jul 2023 06:32:14 -0400

While Life Sciences organizations understand the growing potential of the global medicines market, executing successful launches in diverse markets remains a formidable challenge – requiring a balance of efficient globalized frameworks and tactics adapted to local market dynamics. In this episode, Jen is joined by Vynamic’s Global Launch Experts, Stephanie Farrell and Felice Walter, to discuss how to win when it comes to global product launch.

Podcast Tags: healthcare, life sciences, product launch, global medicine

For more information about Vynamic’s Product Launch offerings, please visit https://vynamic.com/services/actionable-strategy/product-launch/

Source Links:

· Global Trends in R&D 2023

· The Global Use of Medicines 2022

· Deloitte’s 13th Annual Pharmaceutical Innovation Report: Pharma R&D Return on Investment Falls in Post-Pandemic Market

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Stephanie Farrell, Senior Director

Stephanie.Farrell@vynamic.com

Felice Walter, Senior Director

Felice.Walter@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

Trending News EU – 6th July 2023

Inizio Ignite — Thu, 06 Jul 2023 01:00:00 -0400

On this week’s Trending News EU episode, Jack and Ollie discuss a few recent EU-based newsworthy items including the significant inequalities faced by LGBTQ+ communities in the UK (0.35), a landmark mental health strategy announced by the EU Commission (7.17), and some exciting investments and developments in Neuroscience Centres of Excellence in the UK (13.17).

Podcast Tags: healthcare, healthcare news, life sciences, DEI, diversity, LGBTQ+, mental health, health equity, EU, neuroscience, scientific research, innovation, alzheimers, dementia

Source Links:

LGBT Youth Scotland survey highlights hostile NHS healthcare | HeraldScotland

NHS Report Reveals Significant Health And Social Inequalities Faced By Scotland’s LGBT+ Communities – News & Media (nhslothian.scot)

LGBTQ+ staff and patients deserve better from the NHS | The King's Fund (kingsfund.org.uk)

‘A giant step’: charities welcome plan to widen access to IVF on NHS | IVF | The Guardian

The hidden costs facing potential LGBTQ+ parents | Stonewall

European Commission spending €1.23bn to reform EU’s mental health - EU Reporter

EU Commission allocates $1.3 billion to tackle mental health 'silent epidemic' | Reuters

Antidepressants: Two million taking them for five years or more - BBC News

Chart: Europe Is Facing a Dementia Problem | Statista

UK on verge of new dawn for dementia treatments, says taskforce chair | Dementia | The Guardian

UCL Neuroscience Centre of Excellence tops out | Mirage News

Wrexham: Global drug production site gets new £75m facility - BBC News

Medicines manufacturing has the potential to drive UK growth over the next 10 years (abpi.org.uk)

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Jen Burke, Director

Jen.Burke@vynamic.com

Jack Young, Senior Director

jack.young@vynamic.com

Oliver May, Senior Manager

oliver.may@vynamic.com

Trending News US – June 29, 2023

Inizio Ignite — Thu, 29 Jun 2023 01:00:00 -0400

In this episode, Mindy, Ryan, and Jen discuss recent newsworthy items, including legal challenges to the Medicare Drug Price Negotiation Program established by the Inflation Reduction Act.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, CMS, HHS, Medicare, drug prices

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

The Strategic Role of Medical Affairs

Inizio Ignite — Thu, 22 Jun 2023 01:00:00 -0400

The role of Medical Affairs function within Life Sciences organizations continues to expand – increasing its focus on patient centricity and requiring the development of new capabilities, partnerships, and cross-functional collaboration. In this episode, Jen is joined by Vynamic’s Tamaron Bertelli and Nick Fletcher to discuss these trends and how Medical Affairs organizations can optimize their ways of working.

Podcast Tags: healthcare, life sciences, medical affairs, patient centricity, omnichannel

For more information about Vynamic’s Medical Affairs offerings, please visit https://vynamic.com/offerings/medical-affairs-2/

To learn more about the role of Medical Affairs when it comes to successful product launch, please visit https://vynamic.com/insights/six-key-elements-for-medical-affairs-in-product-launch-planning/

Source Links:

· Medical Affairs Professional Society (MAPS) Releases Vision for Future of Medical Affairs 2030

· Top 4 Medical Affairs Trends for 2023 & Beyond

· Biopharma Medical Affairs: Where We’ve Been and Where We’re Headed

· A vision for Medical Affairs in 2025

· Developing Medical Affairs Leaders Who Create the Future

· Mastering medical affairs

· The Influence Data, Digitalization & Diversity Will Have on Medical Affairs in 2023

· Medical affairs, AI and insight generation

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Tamaron Bertelli, Senior Director

Tamaron.Bertelli@vynamic.com

Nick Fletcher, Director

Nick.Fletcher@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

Data Privacy & Health Equity

Inizio Ignite — Thu, 15 Jun 2023 01:00:00 -0400

Regular changes to and state-to-state variations in US data privacy laws often leave the public wondering who has access to their data and how it might be used. This is especially concerning when it comes to consumer health data, where misuse of personal information could negatively impact patients’ care, treatment, and livelihood – concerns that have only been exacerbated with the overturning of Roe v. Wade. In this episode, Jen is joined by Vynamic's Jen Proietti-Fox and Courtney Ciccarelli, to discuss data privacy rules and their implications for patients, health tech companies, and the industry at large.

Podcast Tags: healthcare, healthcare technology, health tech, digital health, data privacy, women’s health, health equity

Source Links:

· The State of Consumer Data Privacy Laws in the US (And Why It Matters)

· Patient perspectives around data privacy

· State Laws Related to Digital Privacy

· U.S. Data Privacy Protection Laws: A Comprehensive Guide

· How period tracking apps and data privacy fit into a post-Roe v. Wade climate

· Period tracker Flo launches anonymous mode amid post-Roe privacy concerns

· These Period Tracker Apps Say They Put Privacy First. Here’s What We Found.

· SXSW 2023: Data privacy, healthcare websites new battlegrounds over reproductive rights

· ‘Shut it off immediately’: The health industry responds to data privacy crackdown

· Examining the intersection of data privacy and civil rights

· ACLU OF FLORIDA STATEMENT ON BILL THAT ALLOWS HEALTHCARE PROVIDERS AND PAYORS TO REFUSE HEALTHCARE TO FLORIDIANS

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Jen Proietti-Fox, Director

Jen.Proietti-Fox@vynamic.com

Courtney Ciccarelli, Director

Courtney.Ciccarelli@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

Trending News EU – 8 June 2023

Inizio Ignite — Thu, 08 Jun 2023 01:00:00 -0400

On this week’s Trending News EU episode, Jack and Ollie discuss a few recent EU-based newsworthy items including an update on the UK’s Life Sciences Plan, pharmaceutical industry growth in Denmark and Sweden, and UK funding for extended reality mental health projects.

Podcast Tags: healthcare, healthcare news, biopharma, life sciences, UK, Denmark, Sweden, public health, mental health, virtual reality, augmented reality, extended reality

Source Links:

· Bold new life sciences vision sets path for UK to build on pandemic response and deliver life-changing innovations to patients

· Delivery pivotal as UK life sciences plan takes shape

· Happy pills: How Sweden and Denmark became rare bright spots for Europe’s pharma industry

· Leading countries by research and development (R&D) expenditure as share of gross domestic product (GDP) worldwide in 2022

· AstraZeneca chair Johansson to retire in 2023 after 11 years in role

· Novo Nordisk Foundation Center for Stem Cell Medicine (reNEW)

· Novo Nordisk Foundation Quantum Computing Programme

· UK funds extended reality projects for mental health

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Jack Young, Senior Director

Jack.Young@vynamic.com

Oliver May, Senior Manager

Oliver.May@vynamic.com

Jen Burke, Director

Jen.Burke@vynamic.com

Trending News US – June 1, 2023

Inizio Ignite — Thu, 01 Jun 2023 01:00:00 -0400

In this episode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including recent approvals from the House Energy and Commerce Subcommittee on Health and Phase 3 clinical trial results for oral semaglutide to treat obesity.

Podcast Tags: healthcare, healthcare news, health plans, life sciences, health policy, public health, Medicare, drug prices, PBMs, 340B, obesity

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

MedTech Goes Digital

Inizio Ignite — Thu, 25 May 2023 01:00:00 -0400

The emerging need for connected, digital patient healthcare solutions has been accelerated by the healthcare workforce crisis – and improved options for scalable patient monitoring and data analytics have provided opportunities for the MedTech industry to jump in. In this episode, Jen is joined by Vynamic Director Andrew Sgarlato and Executive and Head of Healthcare Technology, Mary Virzi, to discuss what MedTech organizations should be thinking about as they invest in the burgeoning digital health space.

Podcast Tags: healthcare, healthcare technology, health tech, med tech, medical devices, digital health, remote patient monitoring, big data, machine learning, artificial intelligence

Source Links:

· What Medtech Startups Need to know About Remote Monitoring

· A Knee Replacement that talks to your Doctor? It’s just the beginning.

· When does a digital health project become a medical device

· How the right infrastructure increases the resilience of your HealthTech devices

· Friday Q&A: For GE HealthCare, the future is digital, CEO Arduini says

· How the medtech industry can capture value from digital health

· Medtech M&A outlook for 2023: Spinoffs, China exits, AI opportunities poised to spur deal rebound

· Medtech buyouts by private equity in Q4 shed light on deal-making trends in 2023: report

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mary Virzi, Executive and Head of Healthcare Technology

Mary.virzi@vynamic.com

Andrew Sgarlato, Director

Andrew.sgarlato@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Trending News EU – 11 May 2023

Inizio Ignite — Thu, 11 May 2023 01:00:00 -0400

On this week’s Trending News EU episode, Jack, Gemma, and Adrien share their insights from the recent Reuters Pharma 2023 conference held in Barcelona including the latest developments on Digital Health (1.51), Medical Affairs (3.50), Patient Engagement (7.11), and the perspectives from pharma leaders who attended Vynamic’s roundtable on patient initiative impact measurement (10.06)

Podcast Tags: healthcare, pharma, digital health, medical affairs, patient engagement, omnichannel patient experience, metrics, impact

Source Links:

Pharma 2023 (reutersevents.com)

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Jack Young, Senior Director

jack.young@vynamic.com

Gemma Pfister, Senior Executive

gemma.pfister@vynamic.com

Adrien Moucquot, Senior Director

adrien.moucquot@vynamic.com

Trending News US – May 4, 2023

Inizio Ignite — Thu, 04 May 2023 01:00:00 -0400

In this episode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including the judicial activity surrounding Mifepristone, a medical abortion drug, and the recent announcement of Kaiser’s acquisition of Geisinger to launch Risant Health.

Podcast Tags: healthcare, healthcare news, health plans, life sciences, health policy, public health, mergers and acquisitions, FDA

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

DEI & You – Overcoming Data Biases to Advance Health Equity

Inizio Ignite — Thu, 27 Apr 2023 01:01:00 -0400

A lack of clinical and epidemiological data for women, racial, and ethnic groups can contribute to diagnostic uncertainty, lower rates of clinical development for conditions most impacting these communities, and enduring disparities in health. In this episode, Jen is joined by Inizio’s Global Head of Diversity, Equity, & Inclusion, Stef Christmas, and special guest Soo Son, a Health Equity Change Agent from Unlocking Eve to discuss healthcare data gaps, biases, and what we can do to advance health equity.

Podcast Tags: healthcare, DEI, life sciences, clinical studies, epidemiology, health equity, big data, machine learning

Source Links:

· Understanding gender roles in health equity: Perspectives from women leaders in healthcare

· Hysterical Health: Unpicking the cultural beliefs that shape women's healthcare

· Closing the data gaps in women’s health

· Enhancing Diversity and Inclusion in Clinical Trials

· Integrating Research into Community Practice — Toward Increased Diversity in Clinical Trials

· Increasing Diversity in Clinical Trials: Overcoming Critical Barriers

· Racial Disparities in Clinical Trials

· Addressing Demographic Disparities in Clinical Trials

For additional information on DEI in Clinical Trials, check out Vynamic’s podcast “DEI & Clinical Trials – Driving Meaningful Change”, insight “Integrating Diversity, Equity, & Inclusion Throughout Clinical Trials ” and case study “Prioritizing Diversity, Equity, & Inclusion Across Research & Development.”

For more information on Inizio, please visit https://inizio.health/what-matters-to-us/diversity-equity-inclusion/

For more information on Unlocking Eve please visit https://www.unlockingeve.org/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Stefanie Christmas, Global Head of Diversity, Equity, & Inclusion, Inizio

Stefanie.Christmas@inizio.health

Soo Son, Health Equity Change Agent and Coach, Unlocking Eve

soomson@gmail.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Trending News US – April 20, 2023

Inizio Ignite — Thu, 20 Apr 2023 01:00:00 -0400

In this episode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including Medicare Part D impacts from the Inflation Reduction Act, Novo Nordisk’s cuts to insulin prices, and the PBM Transparency Act of 2023.

Podcast Tags: healthcare, healthcare news, health plans, life sciences, health policy, public health, Medicare, drug prices, PBMs

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Trending News EU – 13 April 2023

Inizio Ignite — Thu, 13 Apr 2023 12:07:43 -0400

In this week’s Trending News EU episode, Jack, Ollie, and Will discuss a few recent newsworthy items on UK Life Sciences policy including what the latest spring budget means for Life Sciences (1.00), future pricing of branded medicines in the UK and differences with other countries (6.10), and how Life Sciences policy is working to attract investment and talent to the UK (18.55).

Podcast Tags: healthcare, healthcare news, NHS, life sciences policy, healthcare policy, government budget, life sciences, brexit, life sciences regulation, healthcare regulation, medicine pricing, VPAS, healthcare costs, healthcare investment

Source Links:

Spring Budget 2023 (HTML) - GOV.UK (www.gov.uk)

MHRA to receive £10m from HM Treasury to fast-track patient access to cutting-edge medical products - GOV.UK (www.gov.uk)

Chancellor gives boost to medical innovation and life sciences industry in Spring Budget | BIA (bioindustry.org)

ABPI response to the Budget

Industry reacts to approvals and R&D tax credit changes in Budget - Med-Tech Innovation (med-technews.com)

Voluntary Scheme on branded medicines (abpi.org.uk)

Comparing International Prescription Drug Prices | RAND

Leading global pharma firms exit UK drug pricing agreement (abpi.org.uk)

Life Sciences Innovative Manufacturing Fund (LSIMF) (closed to Expressions of Interest) - GOV.UK (www.gov.uk)

Life sciences companies supercharged with £277 million in government and private investment - GOV.UK (www.gov.uk)

UK government, private investors dole out $340M+ to drug, diagnostic manufacturers – Endpoints News (endpts.com)

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Jen Burke, Director

Jen.Burke@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Oliver May, Senior Manager

oliver.may@vynamic.com

Will Turnbull, Senior Manager

Will.turnbull@vynamic.com

Trending News US – April 6, 2023

Inizio Ignite — Thu, 06 Apr 2023 01:00:00 -0400

In this episode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including the Senate vote to end the Public Health Emergency ahead of the May 11th deadline, Judge O’Connor’s invalidation of the Preventive Services Mandate of the ACA, and the CMS decision to raise Medicare Advantage pay rates by 3.3% in 2024.

Podcast Tags: healthcare, healthcare news, public health, health plans, COVID-19, Affordable Care Act, ACA, CMS, Medicare

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Providers 2023: Charting the Course to Financial Sustainability

Inizio Ignite — Thu, 30 Mar 2023 01:00:00 -0400

For the second year in a row, financial challenges were tagged as a top concern of Hospital CEOs in the annual American College of Healthcare Executives survey – specifically increased staff and supply costs, reduced operating costs, and government funding cuts. In this episode, Jen is joined by Vynamic’s Jay York and Provider Head of Sector, Ryan Hummel, to discuss why margins are shrinking (00:52) and what provider organizations can do to weather the current financial challenges (24:00).

Podcast Tags: healthcare, providers, reimbursement, workforce crisis, Medicare, Medicaid, public health

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Jay York, Executive

Jay.York@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Advancing Health Equity with FemTech feat. HelloGina

Inizio Ignite — Thu, 23 Mar 2023 01:00:00 -0400

The FemTech sector has seen major growth in the last 5 years – and as the healthcare industry increases its focus on equity, is only projected to keep growing. In this Women’s History Month episode, Jen is joined by Vynamic’s Diana Kuritza, Jen Proietti-Fox, Shari Robbins, and HelloGina’s Daphne Petrich to discuss the latest trends in FemTech and what it could mean for women’s health going forward.

Podcast Tags: healthcare, health tech, women’s health, women’s history month, health equity, digital health

Source Links:

· Make 2023 the year of prioritizing women’s health

· 2023 PREDICTIONS—THE GOOD, THE BAD, AND THE UGLY

· European FemTech trends and startups to watch in 2023 | With insights from Essity Ventures

· What To Expect for Femtech in 2023?

· Despite 2022’s headwinds, women’s health startups did better than ever before

· The dawn of the FemTech revolution

· How FemTech is tackling the female health gap

· Femtech’s Limited Role in Tackling Healthcare Inequity

For more information on HelloGina please visit, https://www.helloginahealth.com/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Daphne Petrich, US Business Development Lead at HelloBetter

d.petrich@hellobetter.de

Shari Robbins, Senior Director

Shari.robbins@vynamic.com

Jen Proietti-Fox, Director

Jen.proietti-fox@vynamic.com

Diana Kuritza, Manager

Diana.kuritza@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Trending News EU – 16 March 2023

Inizio Ignite — Thu, 16 Mar 2023 01:00:00 -0400

On this week’s Trending News EU episode, Jack and Ollie discuss a few recent EU-based newsworthy items including a third stem cell transplant patient cured of HIV (00:40), NHS approval and investment in digital mental health therapies (04:37), a recent poll on patient centricity in biopharma (08:22), and the announcement of a Moderna campus in Oxfordshire (15:50).

Podcast Tags: healthcare, healthcare news, NHS, virtual, HIV, stem cells, public health, NICE, digital, mental health, patient centricity, biopharma, life sciences, UK

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Jack Young, Director

Jack.Young@vynamic.com

Oliver May, Manager

Oliver.May@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Trending News US – March 9, 2023

Inizio Ignite — Thu, 09 Mar 2023 01:00:00 -0500

In this episode, Jen is joined by Vynamic’s Michael Hudson, Mike Cottone, and Vish Kaushik to discuss a major news item that has had everyone buzzing over the last few months – ChatGPT.

Podcast Tags: healthcare, healthcare news, AI, artificial intelligence, healthcare technology, health plans, providers, life sciences

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Michael Hudson, Senior Director

Michael.Hudson@vynamic.com

Mike Cottone, Director

Michael.Cottone@vynamic.com

Vish Kaushik, Director

Vishal.Kaushik@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Self-Funded Employers: Considerations for Health Plans in 2023

Inizio Ignite — Thu, 02 Mar 2023 01:00:00 -0500

In the United States, most employers choose to pay for at least some of their workers’ health services directly from their own funds. Lately, concerns over affordability have led them to take an increasingly active role in their healthcare strategies. In this episode, Jen is joined by Vynamic Director Kirsten Meisterling and Executive & Head of Health Plans, Saurabh Raman, to discuss why health plans should be thinking about self-funded employers now (02:23), what this market segment needs (07:18), and how health plans can communicate their value potential effectively (15:23).

Podcast Tags: healthcare, health plans, self-funded employers, health insurance

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Saurabh Raman, Executive and Head of Health Plans Sector

Saurabh.Raman@vynamic.com

Kirsten Meisterling, Director

Kirsten.Meisterling@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Trending News EU – 16 Feb 2023

Inizio Ignite — Thu, 16 Feb 2023 01:00:00 -0500

On this week’s Trending News EU episode, Jack and Ollie discuss a few recent EU-based newsworthy items including NHS virtual wards to alleviate healthcare pressure (0:40), conclusion of the infected blood enquiry (6:15), and three NICE regulatory green lights for a paediatric-onset hypophosphatasia treatment, a cannabidiol based treatment for TSC, and another CAR-T cell therapy recommended for lymphoma (9:25).

Podcast Tags: healthcare, healthcare news, NHS, virtual wards, telehealth, public health, NICE, healthcare regulation, cannabidiol, CDB treatment, cell therapy, gene therapy, leukemia, cancer, EU, regulation

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Jen Burke, Director

Jen.Burke@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Oliver May, Manager

oliver.may@vynamic.com

Trending News US – February 9, 2023

Inizio Ignite — Thu, 09 Feb 2023 01:00:00 -0500

In this episode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including Amazon’s RxPass (00:30), a study on the impact of high-deductible health plans on health outcomes (05:08), and a push from Blue Cross Blue Shield to expand site-neutral payments (08:34).

Podcast Tags: healthcare, healthcare news, drug costs, generics, public health, health plans, health outcomes

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

The Convergence Conversation

Inizio Ignite — Thu, 02 Feb 2023 01:00:00 -0500

Innovation, technology, and heightened competition continue to force the healthcare industry to adapt, and more specifically, converge – blurring boundaries between sectors as organizations look to control costs, stratify risk, and improve outcomes. In this episode, the team discusses this transformational opportunity – from where we see convergence today (01:00), to how healthcare industry leaders should be responding strategically (15:18).

Podcast Tags: healthcare, providers, health plans, health technology, primary care, value based care

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

Trending News EU – 19 Jan 2023

Inizio Ignite — Thu, 19 Jan 2023 01:00:00 -0500

On this week’s Trending News EU episode, Jack and Ollie discuss a few recent EU-based newsworthy items including UK funding for genomic sequencing (0:32), world-first gene base editing treatment to treat leukemia (4:07), EU medical device regulation extensions (7:57), and the current NHS crisis including Prime Minister Rishi Sunak’s speech, strikes, and labour shortages (10:52).

Podcast Tags: healthcare, healthcare news, NHS, strike, public health, genomic sequencing, genetics, genetic testing, gene therapy, leukemia, cancer, EU, regulation, medical device, Rishi Sunak,

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Jen Burke, Director

Jen.Burke@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Oliver May, Manager

oliver.may@vynamic.com

Trending News US – January 12, 2023

Inizio Ignite — Thu, 12 Jan 2023 01:00:00 -0500

In this episode, Mindy and Ryan welcome back Jen from family leave before diving into the impacts of the federal omnibus package on the healthcare industry (00:50). Beyond funding increases to major public health agencies (01:17), this legislation covers telehealth extensions (02:52), Medicaid disenrollment (04:20), expanded mental health and addiction services (05:31), the healthcare workforce crisis (08:24), and FDA oversight for accelerated approvals (09:47).

Podcast Tags: healthcare, healthcare news, public health, mental health, telehealth, healthcare workforce, FDA, life sciences

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

Jen.Burke@vynamic.com

2023 Healthcare Industry Trends

Inizio Ignite — Thu, 05 Jan 2023 01:00:00 -0500

In this episode, Mindy kicks off the new year by bringing Karen Baldry (Life Sciences), Ryan Hummel (Providers), Saurabh Raman (Health Plans), and Mary Virzi (Healthcare Technology) together to discuss the most impactful industry trends shaping 2023. Particularly appropriate given the top trend Vynamic has identified this year – the convergence of healthcare to create value (1:15). Collaboration will also be critical in addressing the next trend – the growing healthcare workforce crisis (6:00). The next two trends have to do with expansion – in the definition of health to include healthcare plus selfcare (10:40) and the marketplace for precision therapy and digital therapeutics (14:02). The final trend explored is the shift from acknowledgment to activation when it comes to health equity (17:30). Finally, the group ties it all together with a discussion on how listeners can incorporate these trends into their 2023 plans (22:50).

For additional information on these 2023 Healthcare Industry Trends, check out Vynamic’s recent insight and infographic.

Podcast Tags: healthcare, healthcare news, healthcare trends, healthcare technology, providers, health plans, health equity, healthcare workforce, public health, life sciences, precision therapy

Source Links:

https://vynamic.com/insights/2023-healthcare-industry-trends/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor and Head of Public Health Sector

Mindy.McGrath@vynamic.com

Karen Baldry, Executive and Head of Life Sciences Sector

Karen.Baldry@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Saurabh Raman, Director and Head of Health Plan Sector

Saurabh.Raman@vynamic.com

Mary Virzi, Executive and Head of Healthcare Technology Sector

Mary.Virzi@vynamic.com

Spotlight Trends: Healthcare Technology – Dec 15, 2022

Inizio Ignite — Thu, 15 Dec 2022 01:00:00 -0500

In this special minisode, Mindy sits down with Vynamic’s Mary Virzi to continue our series on healthcare sector trends, focusing on the Healthcare Technology sector trends Mary expects to be most impactful in 2023. These include funding flatlining within the sector (1:05), the war on talent (2:23), data access and interoperability (4:00), cyber security (5:10), and acquisitions, mergers, and partnerships (6:37).

Podcast Tags: healthcare, healthcare news, healthcare trends, cyber security, healthcare technology, data access, interoperability

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

Mindy.McGrath@vynamic.com

Mary Virzi, Executive and Head of Healthcare Technology Sector

Mary.Virzi@vynamic.com

Spotlight Trends: Life Sciences – Dec 8, 2022

Inizio Ignite — Thu, 08 Dec 2022 01:00:00 -0500

In this special minisode, Ryan sits down with Vynamic’s Karen Baldry to continue our series on healthcare sector trends, focusing on the five Life Sciences trends Karen expects to be most impactful in 2023. These include advanced digital capabilities at scale (0:55), evolution and innovation in Market Access (1:45), product launch planning taking place earlier (2:30), moving health equity from rhetoric into action (3:15), and true business model transformation (4:15).

Podcast Tags: healthcare, healthcare news, life sciences, healthcare trends, product launch, Market Access, health equity

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Karen Baldry, Executive and Head of Life Sciences Sector

Karen.Baldry@vynamic.com

Spotlight Trends: Provider – Dec 1, 2022

Inizio Ignite — Thu, 01 Dec 2022 01:00:00 -0500

In this special minisode, Mindy and Ryan continue our series on healthcare sector trends, focusing on the five Provider trends Ryan expects to be most impactful in 2023. These include financial pressures intensifying within the sector (1:13), the clinical workforce crisis (2:44), digital health innovation as strong but changeable (4:30), care redesign efforts risking loss of focus (5:45), and patient care decisions becoming political (7:29).

Podcast Tags: healthcare, healthcare news, providers, health systems, hospitals, healthcare trends

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Trending News EU – 23 Nov 2022

Inizio Ignite — Wed, 23 Nov 2022 01:00:00 -0500

On this week’s Trending News EU episode, Jack and Ollie discuss a few recent EU-based newsworthy items including the planned NHS nurses’ strike (1.22), recent groundbreaking treatment approvals (5.22), how pharma companies are teaming to tackle climate change (7.21), and the UK’s R&D capabilities and level of diversity (11.17).

Podcast Tags: healthcare, healthcare news, NHS, strike, public health, breast cancer, laser therapy, COP27, emissions, climate change, sustainability, diagnostics, diversity, R&D, research

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Executive and Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Oliver May, Manager

oliver.may@vynamic.com

Trending News – Nov 17, 2022

Inizio Ignite — Thu, 17 Nov 2022 01:00:00 -0500

In this minisode, Mindy and Ryan take a break from the 2023 sector trends to discuss the initial midterm election results and potential impacts on healthcare. This episode begins with a breakdown of the current state of the Senate and House before the election (0:48). Ryan then provides an overview of the initial midterm election results as we understand them (1:11) before diving into the healthcare topics that were front and center in this election cycle (2:00), specifically noting surprise outcomes in Kentucky (4:05) and South Dakota (4:55). With this new congress in mind, Mindy and Ryan discuss the potential future of the Inflation Reduction Act (5:55) and other healthcare impacts in 2023 and beyond (8:15). The conversation transitions to focus on election results at the state level (11:40) before summarizing key takeaways from the midterm elections overall (14:00).

Podcast Tags: healthcare, healthcare news, public health, election, Medicaid, midterm elections

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Spotlight Trends: Health Plans – Nov 10, 2022

Inizio Ignite — Thu, 10 Nov 2022 01:00:00 -0500

In this special minisode, Mindy sits down with Vynamic’s Saurabh Raman to discuss the five Health Plan trends he sees being most impactful in 2023, including focusing on the customer experience (1:05), rising cost pressures building for employers (2:00), experimenting in different business models and alternative revenue streams (3:55), reacting to a dynamic regulatory environment (5:10), and focusing on the evolution of virtual plan design (6:07).

Podcast Tags: healthcare, healthcare news, health plans, healthcare trends, access

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

Mindy.McGrath@vynamic.com

Saurabh Raman, Director and Head of Health Plan Sector

Saurabh.Raman@vynamic.com

Spotlight Trends: Public Health – Nov 3, 2022

Inizio Ignite — Thu, 03 Nov 2022 01:00:00 -0400

In this special minisode, Ryan sits down with Mindy to discuss the public health trends she sees being most impactful in 2023, including climate change/sustainability (3:20), pursuit of equity (5:37), addressing mental health and wellbeing (8:25), reimagining public health (9:50), and transparency in data sharing (10:50).

Podcast Tags: healthcare, healthcare news, public health, mental health, wellness, health equity, healthcare trends, access, affordability, Medicare, Medicaid, data

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

Mindy.McGrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Prevention & Wellness – Oct 27, 2022

Inizio Ignite — Thu, 27 Oct 2022 01:00:00 -0400

While Prevention and Wellness has oftentimes been left out of Healthcare Industry conversations or viewed as a side-line player, it is high time that we begin formally bringing it into the fold. Today Ryan is joined by Vynamic’s Staci Carney, Sarah Lenhard, and Mary Virzi to discuss the evolution of what most of us know as the ‘Wellness Industry’, led by healthcare companies on the forefront of consumerism who are aiming to empower individuals to take healthcare into their own hands. The conversation begins by reviewing the factors that are propelling the Prevention and Wellness Industry’s rapid expansion (0:51) before diving deep into the impact the rise of consumerism has had on the Wellness market (3:20). With consumerism in mind, Sarah details some of the key customer experience design imperatives we have seen among the Prevention and Wellness players recently (4:56). In particular, companies in this space that share and promote similar values as their customers are standing out (5:58). Other specific examples of Wellness companies that are successfully executing on these consumer imperatives are mentioned (8:00). The team then shifts to discuss how the Prevention and Wellness industry has changed over the years (12:08), how these companies are embedding themselves deeper into healthcare (14:18), and the overall implications of the Prevention and Wellness industry on the healthcare landscape (19:00).

Podcast Tags: healthcare, healthcare news, health outcomes, wellness, prevention, digital health, patient experience

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

List of Sources:

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Mary Virzi, Executive and Head of Healthcare Technology Sector

Mary.Virzi@vynamic.com

Sarah Lenhard, Executive and Go-To-Market Strategy Service Lead

Sarah.Lenhard@vynamic.com

Staci Carney, Director and Go-To-Market Strategy Service Lead

Staci.Carney@vynamic.com

Trending News – October 20th, 2022

Inizio Ignite — Thu, 20 Oct 2022 01:00:00 -0400

In this minisode, Ryan is joined by Vynamic’s Brian Schachter to discuss a few recent newsworthy items including: the Medicare reimbursement for biosimilars (00:32), 2023 Medicare Advantage Star Ratings and overall sentiment of the US Healthcare system (03:51), drug price increases outpacing inflation (10:18), and Mark Cuban’s Cost Plus Drug Company partnering with Capital Blue Cross (11:48).

Podcast Tags: healthcare, healthcare news, life sciences, Inflation Reduction Act, biosimilars, Medicare, , drug pricing, healthcare access, Mark Cuban, Capital Blue Cross

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Brian Schachter, Director

brian.schachter@vynamic.com

Trending News EU – Oct 18, 2022

Inizio Ignite — Tue, 18 Oct 2022 01:00:00 -0400

In this Trending News EU episode, Mindy, Ollie, and Peter Stevens discuss a few recent EU-based newsworthy items including: the new NHS plan announced by the Health Secretary (1:10), the success of an experimental Alzheimer’s drug (5:05), and the impact of air pollution on healthcare systems (8:10).

Podcast Tags: healthcare, healthcare news, public health, NHS, climate change, health equity

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Oliver May, Director

Oliver.May@vynamic.com

Peter Stevens, Manager

Peter.Stevens@vynamic.com

Spotlight: How the NHS is Working Towards Net Zero – Oct 13, 2022

Inizio Ignite — Thu, 13 Oct 2022 01:00:00 -0400

The World Health Organization (WHO) has designated climate change the top risk to global healthcare. The relationship between climate change and human health is becoming increasingly pronounced as health systems and organisations are responding to public/private sustainability initiatives to mitigate climate risks while advancing the pursuit of health equity. In this episode, Mindy and Ryan are joined by Vynamic’s Steph Ng and Ollie May to help us understand the NHS’s pledge to reach Net Zero emissions and how the healthcare industry can play a leading role in promoting greener business practices. The discussion begins with understanding the definition of Net Zero and how it is relevant to the healthcare industry (1:26). The conversation transitions to explaining the NHS’s carbon emission history and drivers impacting utilisation (3:27) before providing an overview of the system’s Net Zero commitment (6:50) and how waste factors into these plans (10:30). The team discusses the progress to-date since the NHS published their strategies (11:35) and the impact COVID-19 has had on their plans (15:49). The U.S. Net Zero practices are also discussed (19:05) before the team wraps up by weighing the benefits and challenges of these initiatives overall (21:45).

Podcast Tags: healthcare, healthcare news, Net Zero, Climate Change, NHS, COVID-19, health outcomes

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

List of Sources: 

Mindy McGrath, Healthcare Industry Advisor

Mindy.Mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Steph Ng, Manager

Steph.Ng@vynamic.com

Oliver May, Director

Oliver.May@vynamic.com

Spotlight: How the NHS is Working Towards Net Zero – Oct 13, 2022

Inizio Ignite — Thu, 13 Oct 2022 00:30:00 -0400

The World Health Organization (WHO) has designated climate change the top risk to global healthcare. The relationship between climate change and human health is becoming increasingly pronounced as health systems and organisations are responding to public/private sustainability initiatives to mitigate climate risks while advancing the pursuit of health equity. In this episode, Mindy and Ryan are joined by Vynamic’s Ollie May to help us understand the NHS’s pledge to reach Net Zero emissions and how the healthcare industry can play a leading role in promoting greener business practices. The discussion begins with understanding the definition of Net Zero and how it is relevant to the healthcare industry (1:26). The conversation transitions to explaining the NHS’s carbon emission history and drivers impacting utilisation (3:27) before providing an overview of the system’s Net Zero commitment (6:50) and how waste factors into these plans (10:30). The team discusses the progress to-date since the NHS published their strategies (11:35) and the impact COVID-19 has had on their plans (15:49). The U.S. Net Zero practices are also discussed (19:05) before the team wraps up by weighing the benefits and challenges of these initiatives overall (21:45).

Podcast Tags: healthcare, healthcare news, Net Zero, Climate Change, NHS, COVID-19, health outcomes

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

List of Sources:

Mindy McGrath, Healthcare Industry Advisor

Mindy.Mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

Ryan.Hummel@vynamic.com

Oliver May, Director

Oliver.May@vynamic.com

The Evolution of Digital Health and Lifeguard Health Networks – Oct 6, 2022

Inizio Ignite — Thu, 06 Oct 2022 01:00:00 -0400

Digital solutions have been a cornerstone of the healthcare industry for some time. In this episode, Mindy is joined by Vynamic’s Head of Healthcare Technology Sector, Mary Virzi, and special guest from Lifeguard Health Networks, Al Strohmetz, to discuss the interesting evolution, opportunities, and challenges in the digital health space. The discussion begins introducing Al Strohmetz and Lifeguard Health Network (0:40), then shifts to how digital health has changed over the last 10 years (2:47). Before diving deeply into these trends, Mindy, Mary, and Al discuss and define the meaning of digital health across different sectors (6:08). The conversation transitions to how COVID-19 has accelerated innovation and the adoption of telemedicine (8:00). Given this impact, it is discussed how the digital health space has become crowded and ways for companies to differentiate themselves for various audiences (10:50) while managing through some key market challenges (13:02). The team emphasizes the importance of patient engagement (17:40) and interoperability (20:43) in the success of these digital health products. The reality of how often providers are utilizing these tools in their practices (22:00) and what could help facilitate the adoption of digital offerings going forward (25:30) are discussed. At the end, the team identifies considerations for bringing a new digital health product into the market and what gaps these digital solutions can aim to address (30:15).

Podcast Tags: healthcare, healthcare news, digital health, COVID-19, health outcomes

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Mary Virzi, Head of Healthcare Technology

mary.virzi@vynamic.com

Al Strohmetz, Digital Health Executive at Lifeguard Health Network

astrohmetz@lifeguardmobile.com

The Elevation of Market Access

Inizio Ignite — Thu, 29 Sep 2022 01:00:00 -0400

As the cost to bring new therapeutics to the market continues to soar, it is more important than ever for Life Sciences companies to develop robust Market Access strategies. Mindy & Ryan are joined by Vynamic’s Raina Dhir and Maggie Gorman to discuss the criticality of Market Access in ensuring successful drug launches and how Life Sciences organizations can ensure they avoid pitfalls and are set up for success. There are many forces disrupting the Life Sciences marketplace that have led to increased complexities around bringing new drugs to market. Payors and Pharmaceutical Benefit Managers have undergone a period of marketplace consolidation, changing the structure of payments and formulary negotiations. We’ve also seen the emergence of larger ‘payviders’ – or integrated provider and payor groups - where the stakeholder is uniformly focused on cost-effectiveness. These payviders have rolled out prohibitive utilization management programs to curb spending on new therapeutics. Compounding this scrutiny on pricing is the increasing cost of specialty drugs as well as cell- and gene-therapies. All these factors clearly spell out the need for Life Sciences organizations to put a greater emphasis on the Market Access function (04:30). Planning needs to happen early and teams need to form robust yet agile strategic approaches to navigate the ever-shifting landscape (12:43). Most critically, the Market Access function needs to have cross-functional visibility and authority to help guide the strategic direction of new product launches (16:41).

Podcast Tags: healthcare, market access, product launch, life sciences, pharmaceuticals, biotech, payors, providers, utilization management, cost-effectiveness

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Raina Dhir, Vynamic Director

Raina.Dhir@vynamic.com

Maggie Gorman, Vynamic Manager

Maggie.Gorman@vynamic.com

Mindy McGrath, Healthcare Industry Advisor

Mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Trending News – Sept 22, 2022

Inizio Ignite — Thu, 22 Sep 2022 01:00:00 -0400

In this minisode, Mindy and Ryan examine recent newsworthy items, including CVS Health’s announcement of winning the bid to acquire Signify Health (0:38), Walmart enlisting UnitedHealth Group in a value-based care partnership (4:44), the overall impact of these big retail healthcare clinics expanding their presence in primary care through strategic partnerships and planned acquisitions (6:25), and DHS reversing the ‘public charge’ immigration health care rule previously set under the Trump administration (10:48).

Podcast Tags: healthcare, healthcare news, public health, providers, Medicaid, primary care

Source Links:

· https://www.cvshealth.com/news-and-insights/press-releases/cvs-health-to-acquire-signify-health

· https://www.chiefhealthcareexecutive.com/view/cvs-health-s-plan-to-buy-signify-health-shows-care-is-moving-to-the-home-analysts-say

· https://www.fiercehealthcare.com/retail/cvs-wins-bidding-war-signify-health-will-acquire-company-8b-deal

· https://www.fiercehealthcare.com/payers/walmart-enlists-unitedhealth-group-10-year-value-based-care-partnership

· https://www.healthcaredive.com/news/walmart-health-unitedhealth-deal-medicare-advantage-virtual-care/631292/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-07%20Healthcare%20Dive%20%5Bissue:44349%5D&utm_term=Healthcare%20Dive

· https://www.fiercehealthcare.com/payers/dhs-reverses-trump-era-public-charge-immigration-healthcare-rule

· https://www.fiercehealthcare.com/regulatory/healthcare-industry-groups-warn-final-public-charge-rule-could-impact-immigrant-health

· https://www.politico.com/news/2022/09/08/trump-public-charge-rule-immigrants-biden-00055505

· https://thehill.com/policy/national-security/3633774-dhs-unwinds-trump-era-public-charge-restrictions/

· https://www.beckershospitalreview.com/finance/cleveland-clinic-reports-1b-loss-in-first-half-of-this-year.html

· https://www.fiercehealthcare.com/providers/cleveland-clinic-reports-283m-loss-deferred-care-and-high-expenses-q1-2022

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Spotlight: Social Determinants of Health – September 15, 2022

Inizio Ignite — Thu, 15 Sep 2022 01:00:00 -0400

Over the last two decades, the public health community has been highlighting how non-medical factors and the environments where people live, learn, and work can play a significant role in a person’s health and overall quality of life. In this episode, Mindy is joined by Vynamic’s Cassandra Zuluaga and special guest, Dr. Charlotte Cuddihy, a UK Public Health doctor, to discuss the critical importance of social determinants of health (SDOH) and how healthcare systems can aim to address these factors. The discussion begins introducing Dr. Charlotte Cuddihy and her interest with SDOH spurring upon seeing the inequalities in healthcare and wider determinants her patients faced in the UK and US (2:00). The conversation then shifts to defining and understanding the overall impacts of SDOH (6:22). The discussion continues on how the COVID-19 pandemic (9:50), the cost-of-living crisis (13:30), and the rise of social justice efforts (17:30) have further magnified the impact SDOH have on people’s well-being and overall health. At the end, Dr. Cuddihy provides examples and opportunities for how healthcare providers (20:35) and systems (24:33) can positively affect health outcomes while considering SDOH.

Podcast Tags: healthcare, healthcare news, social determinants of health, health inequality, COVID-19, social inequalities, health outcomes

Source Links:

· Cost of Living Crisis is Damaging Briton's Health

· A fairer future: how can the NHS tackle health and social inequalities?

· NHS - Our approach to reducing healthcare inequalities

· Coronavirus and the social impacts of ‘long COVID’ on people’s lives in Great Britain - Office for National Statistics (ons.gov.uk)

· Rising cost of living is damaging people’s health, says royal college | The BMJ

· Community champions programme: guidance and resources - GOV.UK (www.gov.uk)

· A Financial Lifeline (glasgowchildrenshospitalcharity.org)

· NHS Long Term Plan » The NHS as an ‘anchor institution’

· Time for local NHS leaders to take a first step in tackling poverty: pay staff the real Living Wage | The King's Fund (kingsfund.org.uk)

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Cassandra Zuluaga, Director

Cassandra.Zuluaga@vynamic.com

Dr. Charlotte Cuddihy, Public Health registrar, MFPH, MPH

C.cuddihy@nhs.net

Integrated Business Planning in Life Sciences – September 8, 2022

Inizio Ignite — Thu, 08 Sep 2022 00:01:00 -0400

To keep up with the ever-evolving healthcare landscape, it is critical for Life Science companies to identify ways to enhance and integrate business planning (IBP) across their operating functions. Mindy & Ryan are joined by Vynamic’s Dan Ahern and Owen Thomas to understand the why IBP is so important and explore how focusing on these processes can help organizations achieve their strategic and operational goals. The conversation begins with a detailed overview of IBP practices within Life Sciences organizations today (1:18), before transitioning into a broader conversation around the wide-reaching financial and efficiency gains if executed correctly (3:08). The group identifies key challenges that impact proper IBP planning processes, including supply chain disruptions and economic volatility (13:15). Finally, Dan and Owen discuss how organizations can anticipate and address these barriers by employing IBP best practices (16:08).

Podcast Tags: healthcare, healthcare news, Life Sciences, Business Planning, commercialization

Source Links:

· https://blogs.sap.com/2017/08/04/integrated-business-planning-for-the-life-science-industry/

· https://www.pwc.com/gx/en/pharma-life-sciences/pdf/pwc-integrated-rd-op-bus-plan.pdf

· https://www.fiercebiotech.com/biotech/vc-firms-biotechs-push-back-drug-pricing-reforms-would-render-small-molecule-drugs

· https://www.mckinsey.com/industries/life-sciences/our-insights/five-ways-that-life-science-companies-can-build-tech-talent

· https://www.mckinsey.com/industries/life-sciences/our-insights/pharma-operations-creating-the-workforce-of-the-future

· https://www2.deloitte.com/us/en/pages/regulatory/articles/life-sciences-regulatory-outlook.html

· https://www.mckinsey.com/industries/life-sciences/our-insights/reimagining-how-life-sciences-work-will-be-done-in-the-next-normal

· https://medium.com/the-slalom-daily-dose/case-study-how-did-a-global-life-sciences-company-transform-its-supply-chain-planning-processes-9bc322137a67

· https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/life-sciences-health-care/deloitte-lshc-en-commercial-operations-in-life-sciences.pdf

· https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Life-Sciences-Health-Care/gx-life-sciences-regulation-predictions-2025.pdf

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Dan Ahern, Manager

dan.ahern@vynamic.com

Owen Thomas, Director

Owen.Thomas@vynamic.com

Trending News EU – 25 August 2022

Inizio Ignite — Thu, 25 Aug 2022 05:00:00 -0400

On Trending Health’s third Trending News EU episode, Mindy, Jack, and Ollie discuss a few recent EU-based newsworthy items including: Haleon’s demerger from GSK (0:58), a 'next generation' vaccine authorized by the UK in a world first (4:03), a sustainable medical device that will drastically reduce emissions (7.23), and the results from a survey ranking pharma companies in terms of their DE&I efforts (9.56).

Podcast Tags: healthcare, healthcare news, pharma, consumer health, vaccines, COVID-19, emissions, sustainability, DE&I, diversity, equity, inclusion

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Executive and Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Oliver May, Manager

oliver.may@vynamic.com

Trending News – August 18th, 2022

Inizio Ignite — Thu, 18 Aug 2022 05:00:00 -0400

In this minisode, Mindy is joined by Vynamic’s Brian Schachter to discuss a few recent newsworthy items including: the Inflation Reduction Act signed by President Biden (00:50), the FDA granting Zynteglo a priority review (09:01), and the primary care market that is being reinvigorated by new entrants who are placing big bets on the healthcare system (14:40).

Podcast Tags: healthcare, healthcare news, life sciences, Inflation Reduction Act, Medicare, Zynteglo, primary care, value-based care, BlueBird Bio

Source Links:

· https://www.hhs.gov/about/news/2022/08/07/statement-by-hhs-secretary-xavier-becerra-on-senate-passage-of-the-inflation-reduction-act.html#:~:text=The%20Inflation%20Reduction%20Act%20locks,prescription%20drugs%20that%20they%20need.

· https://www.cnn.com/2022/08/07/politics/senate-democrats-climate-health-care-bill-vote/index.html

· https://www.cbsnews.com/news/insulin-price-cap-senate-republicans-block-inflation-reduction-act/

· https://www.google.com/search?q=FDA+to+approve+zynteglo&rlz=1C1GCEB_enUS943US943&oq=FDA+to+approve+zynteglo&aqs=chrome..69i57j33i160l2.3511j0j7&sourceid=chrome&ie=UTF-8

· https://endpts.com/bluebird-bio-may-finally-get-a-gene-therapy-approved-in-the-us/

· https://www.fiercepharma.com/pharma/cell-and-gene-therapy-makers-push-past-regulatory-payer-hurdles-to-set-up-high-hopes-for

· https://www.fiercehealthcare.com/providers/retailers-payers-and-startups-could-capture-30-primary-care-market-2030-report

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Brian Schachter, Manager

brian.schachter@vynamic.com

Healthcare Workforce Crisis – August 11, 2022

Inizio Ignite — Thu, 11 Aug 2022 05:00:00 -0400

Experts have been ringing the alarm about the impending healthcare delivery professional workforce shortage for over a decade. Mindy & Ryan are joined by Vynamic’s Marisa Deline to explore the broad implications of this shortage and discuss ways healthcare leaders across sectors can think about addressing - or simply learning to live with - this foundational issue. The conversation begins with a detailed overview of the widespread nature of the shortage: from physicians to medical assistants there simply are not enough healthcare workers to meet demand and future projections only anticipate the trend worsening over time (01:54). The COVID-19 pandemic, which contributed to healthcare professional burnout, only served to hasten the trend (0:2:36); as has the ‘Great Resignation,’ where many in direct care delivery positions have left for more lucrative, flexible options in tech, healthcare startups, and other roles where their clinical skills are highly valued (05:11). This shortage has obvious implications for quality of delivery across delivery settings, but also snowballs into other healthcare sectors as well; insurers must focus more keenly on network adequacy and life science organizations must think about different models to provide therapeutic education to their provider partners (11:41). Despite these challenges, there are opportunities for the broader healthcare community to address these issues head-on, and we can take some solace in the knowledge that this is a global issue (16:13). We must collectively ‘ruthlessly prioritize’ to ensure that we are focused on opportunities that will have a real impact on the issue, such as subsidizing clinical training, increasing the number of clinical training opportunities, elevating non-physician/nurse professionals to provide more services, and ensuring that future healthcare delivery professionals feel like they are entering a field that will not just burn them out, but will provide them with a rich and fulfilling career (18:43).

Podcast Tags: healthcare, healthcare news, workforce crisis, public health, providers, physicians, nurses, Life Sciences

Source Links:

· https://www.beckershospitalreview.com/workforce/11-of-us-hospitals-critically-understaffed-21-anticipate-shortages-numbers-by-state.html

· https://www.advisory.com/Topics/Strategy-Planning-and-Growth/2021/12/Hard-truths-on-the-current-and-future-state-of-the-nursing-workforce

· https://www.fiercehealthcare.com/hospitals/lawmakers-aha-urge-white-house-to-investigate-nurse-staffing-agencies-price-hikes

· https://morningconsult.com/2021/10/04/health-care-workers-series-part-2-workforce/

· https://www.mercer.us/content/dam/mercer/assets/content-images/north-america/united-states/us-healthcare-news/us-2021-healthcare-labor-market-whitepaper.pdf

· https://www.theatlantic.com/health/archive/2021/11/the-mass-exodus-of-americas-health-care-workers/620713/?utm_source=STAT+Newsletters&utm_campaign=49ab812eb4-MR_COPY_01&utm_medium=email&utm_term=0_8cab1d7961-49ab812eb4-151759045

· https://www2.deloitte.com/us/en/insights/industry/health-care/health-care-workforce-trends.html

· https://www.healthcaredive.com/news/healthcare-trends-of-2022/618018/

· https://hbr.org/2022/01/11-trends-that-will-shape-work-in-2022-and-beyond

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Marisa Deline, Manager

marisa.deline@vynamic.com

Trending News – July 28, 2022

Inizio Ignite — Thu, 28 Jul 2022 05:30:00 -0400

In this minisode, Mindy and Ryan examine a few recent newsworthy items including trends impacting digital health funding (0:48), the newly operational 988 mental health and suicide crisis line (4:00), the latest impacts on the healthcare industry post Roe v. Wade (6:45), and discussions regarding the future of the 340B prescription drug program (13:49).

Podcast Tags: healthcare, healthcare news, women’s health, reproductive health, public health, providers, Roe v. Wade, mental health, maternal health, digital health, Medicaid, prescription drugs, Life Sciences

Source Links:

· H1 2022 digital health funding: Two sides to every correction | Rock Health

· https://www.fiercehealthcare.com/digital-health/market-downturn-dampens-digital-health-funding-ma-2022-here-are-sectors-raked-most

· https://www.npr.org/sections/health-shots/2022/07/15/1111316589/988-suicide-hotline-number

· https://apnews.com/article/abortion-bills-house-vote-fc24d99f184d7aeec4926a6520311da5

· Characteristics of U.S. Abortion Patients in 2014 and Changes Since 2008 | Guttmacher Institute

· https://www.advisory.com/blog/2022/07/abortion-restrictions?utm_source=public_db&utm_medium=email&utm_campaign=2022jul13&utm_content=public_headline_public_blog_x_x_x&elq_cid=4793240&x_id=

· https://thehill.com/homenews/senate/3559360-gop-senator-blocks-bill-to-protect-interstate-travel-for-abortion/

· https://www.hrsa.gov/about/organization/bureaus/opae/hrsa-information-quality-guidelines/agency-mission

· Merck joins other drugmakers in cutting off sales to 340B contract pharmacies | Fierce Healthcare

· https://www.fiercehealthcare.com/providers/merck-sues-hhs-avoid-fine-over-340b-contract-pharmacy-restrictions

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Trending News EU – 21 July 2022

Inizio Ignite — Thu, 21 Jul 2022 05:00:00 -0400

On Trending Health’s second Trending News EU episode, Mindy, Jack, and Oliver discuss a few recent EU-based newsworthy items including: the outcome of the NHS Pay Review Body process, which advises on the pay for NHS staff (0.37), worrying General Practitioner (GP) workforce challenges amid unprecedented staff shortages (4.44), and the rise of Public Health infectious disease incidents and possible solutions to address (9.18).

Podcast Tags: healthcare, healthcare news, NHS, NHSPRB, clinician burnout, public health, monkeypox, COVID-19, polio, infectious diseases.

Source Links:

· https://www.theguardian.com/society/2022/jun/25/nhs-staff-should-get-4-percent-pay-rise-independent-experts-say

· https://www.rcn.org.uk/magazines/Action/2022/Mar/NHS-Pay-Review-Body-explainer

· https://www.theguardian.com/society/2022/jun/27/uk-doctors-demand-pay-rise-of-up-to-30-over-five-years

· https://news.sky.com/story/gp-workforce-experiencing-worrying-workload-amid-staff-shortages-12642851

· https://inews.co.uk/news/health/one-three-gp-practices-stop-routine-appointments-due-staff-shortages-patient-demand-1606747

· National incident declared over polio virus findings in London sewage | Polio | The Guardian

· https://www.telegraph.co.uk/global-health/science-and-disease/monkeypox-polio-why-many-viruses-attacking-uk/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Executive and Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Oliver White, Director

Oliver.White@vynamic.com

The Evolution of Product Launch

Inizio Ignite — Thu, 14 Jul 2022 08:41:00 -0400

Now more than ever, launching new biopharmaceutical products or indications is of paramount importance to ensuring its long-term success in the market. Mindy & Jen are joined by Vynamic’s Product Launch Service Leads, Ashley Stanley and Brian Stamm, to discuss the evolution of the importance of product launch and the implications for Life Sciences organizations and the healthcare industry at large. The catalyzing force shaping the launch space over the past several years is the sheer volume of trials and approvals occurring in both U.S. and global markets, leading to more market competition, especially in specialty and targeted therapy areas (01:15). This increase in volume has shaped the launch market by spurring activity in the ‘co-promote’ space (02:55), igniting talent acquisition battles (03:30) and creating a market for specialty vendors to assist with optimizing key components of launch activities (04:30). Other headwinds spurring change in the launch space include the high cost of bringing new products or indications to market (06:20) and increased pressure and requirements from regulatory (07:10). Given the variety of factors impacting launch activities today, Life Sciences organizations need to start early and operate within a structured yet flexible operating model that takes full pipelines into account (12:09). Leaders will need to be thoughtful about establishing clear team structures and goals to ensure that their necessarily cross-functional teams are moving in lock step as products approach FDA approval (16:46).

Podcast Tags: healthcare, product launch, life sciences, pharmaceuticals, biotech

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Brian Stamm, Executive and Product Launch Service Lead

Brian.stamm@vynamic.com

Ashely Stanley, Executive and Product Launch Service Lead

Ashely.stanley@vynamic.com

Mindy McGrath, Healthcare Industry Advisor

Mindy.mcgrath@vynamic.com

Jen Burke, Director and Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News US – June 30, 2022

Inizio Ignite — Thu, 30 Jun 2022 05:00:00 -0400

In our typical Trending News US episodes, we examine a few recent newsworthy items we think healthcare leaders should be considering. For today’s episode, we focus on the Supreme Court’s ruling on Dobbs v. Jackson, a case centered on a Mississippi law that bars most abortions after 15 weeks of pregnancy, a standard that directly challenged Roe v. Wade. On Friday June 24th, in one of the most consequential decisions in decades, the Court ruled in favor of overturning Roe – holding there is no longer a federal constitutional right to an abortion. Jen, Mindy, and Ryan discuss the implications of this decision on women’s reproductive health and the American healthcare industry.

Podcast Tags: healthcare, healthcare news, women’s health, reproductive health, public health, providers, Roe v. Wade, Dobbs v. Jackson

Source Links:

· https://s3.documentcloud.org/documents/22067237/19-1392_6j37.pdf

· https://www.justice.gov/opa/pr/attorney-general-merrick-b-garland-statement-supreme-court-ruling-dobbs-v-jackson-women-s

· https://www.whitehouse.gov/briefing-room/statements-releases/2022/06/24/fact-sheet-president-biden-announces-actions-in-light-of-todays-supreme-court-decision-on-dobbs-v-jackson-womens-health-organization/

· https://khn.org/news/article/abortion-ruling-roe-overturned-conservatives-supreme-court/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News EU – 16 June 2022

Inizio Ignite — Thu, 16 Jun 2022 05:30:00 -0400

In Trending Health’s first Trending News EU episode, Mindy, Jack and Oliver discuss a few recent EU-based newsworthy items including: an unprecedented clinical trial where a dozen rectal cancer patients saw their tumors completely disappear (1:12), the Health & Care Act 2022 which is seen as the most significant health legislation in the UK in a decade (3:56) and a report that showed up to 1.2 million additional NHS patients are eligible for vital medicines that could extend their lives but are missing out (10:15).

Podcast Tags: healthcare, healthcare news, cancer, clinical trials, Health and Care Act, NHS, social care, life sciences, patient access, patient outcomes, innovative medicines fund

Source Links:

· https://www.livescience.com/remission-in-small-rectal-cancer-trial

· https://www.gov.uk/government/news/health-and-care-bill-granted-royal-assent-in-milestone-for-healthcare-recovery-and-reform

· https://www.kingsfund.org.uk/publications/health-and-care-act-key-questions

· https://www.pharmatimes.com/news/nhs_patients_missing_out_on_new_medicines_that_could_extend_lives_1448343

· https://www.england.nhs.uk/2021/07/nhs-england-announces-new-innovative-medicines-fund-to-fast-track-promising-new-drugs/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Oliver White, Director and NHS Lead

Oliver.White@vynamic.com

DEI & Clinical Trials - Driving Meaningful Change

Inizio Ignite — Thu, 09 Jun 2022 05:35:00 -0400

As health systems around the globe grapple with addressing inequity in healthcare, one of the most tangible opportunities for change is the chronic underrepresentation of individuals by race, ethnicity, or sex in clinical trials. Jen & Ryan are joined by Vynamic’s Matt Howard to discuss how life science companies can integrate diversity, equity & inclusion throughout the clinical trials process to facilitate better outcomes. Better representation across patient types is critical to demonstrate safety and efficacy – it’s both good science and good business (01:18). However, truly integrating DEI is going to require more than ‘bolting on’ diverse patient recruitment practices – it will require an operational and mindset shift that necessitates an appreciation of the historic inequities within the clinical trial space (03:22). Opportunities to improve DEI abound throughout the clinical trial lifecycle – from reevaluating exclusion criteria (06:27) and protocol design (08:46), to reallocating resources across sites and focusing on tailored interactions with participant communities (15:00). Incorporating these tactics into a long-term strategy will require leaders to move away from a ‘speed first’ approach (21:30) and embrace opportunities for partnership across all stages of the clinical trial continuum (24:15)

For additional information on DEI in Clinical Trials, check out Vynamic’s insight “Integrating Diversity, Equity, & Inclusion Throughout Clinical Trials” and case study “Prioritizing Diversity, Equity, & Inclusion Across Research & Development.”

Podcast Tags: healthcare, health equity, diversity, DEI, clinical trials, life sciences, providers, FDA

Source Links:

· https://vynamic.com/insights/integrating-diversity-equity-inclusion-throughout-clinical-trials/

· https://www.abbott.com/diversity-in-clinical-trials.html

· https://www.fpm.org.uk/blog/fpm-conversation-blog-enabling-a-greater-diversity-of-people-in-clinical-trials/

· https://www.theatlantic.com/health/archive/2016/06/why-are-health-studies-so-white/487046/

· https://www.nejm.org/doi/10.1056/NEJMms2004740

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Matt Howard, Director

Matthew.howard@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Director and Healthcare Industry Strategist

jen.burke@vynamic.com

DEI & Clinical Trials - Driving Meaningful Change

Inizio Ignite — Thu, 09 Jun 2022 05:00:00 -0400

Podcast Tags: healthcare, health equity, diversity, DEI, clinical trials, life sciences, providers, FDA

Source Links:

· https://vynamic.com/insights/integrating-diversity-equity-inclusion-throughout-clinical-trials/

· https://www.fda.gov/regulatory-information/search-fda-guidance-documents/enhancing-diversity-clinical-trial-populations-eligibility-criteria-enrollment-practices-and-trial

· https://www.abbott.com/diversity-in-clinical-trials.html

· https://www.fpm.org.uk/blog/fpm-conversation-blog-enabling-a-greater-diversity-of-people-in-clinical-trials/

· https://www.theatlantic.com/health/archive/2016/06/why-are-health-studies-so-white/487046/

· https://www.nejm.org/doi/10.1056/NEJMms2004740

· https://www.mckinsey.com/NotFound.aspx?item=%2findustries%2flife-sciences%2four-insights%2fno-place-like-home-stepping-up-the-decentralization-of-clinical-trials16&user=extranet%5cAnonymous&site=website

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Matt Howard, Director

Matthew.howard@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Director and Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – June 2nd, 2022

Inizio Ignite — Thu, 02 Jun 2022 05:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the nationwide baby formula shortage and drug supply chain complexities (00:33), the underrepresentation of diverse groups in clinical trials (06:08), and the federal government probes initiated by the AHA into commercial payers who represent Medicare and routinely deny access to care and services (10:52).

Podcast Tags: healthcare, healthcare news, life sciences, baby formula shortage, drug supply chain, clinical trials, diversity and inclusiveness, Medicare, CMS

Source Links:

· https://www.fiercepharma.com/manufacturing/fda-lays-out-framework-manufacturers-and-developers-tackle-drug-shortages

· https://time.com/6177128/baby-formula-congress-monopoly-abbott/

· https://www.fiercebiotech.com/biotech/we-just-dont-have-studies-new-report-details-critical-diversity-shortcomings-us-clinical

· https://www.fiercehealthcare.com/payers/aha-presses-false-claims-act-probes-target-payers-over-medicare-advantage-denials

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – May 19, 2022

Inizio Ignite — Thu, 19 May 2022 05:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the Supreme Court draft majority opinion striking down Roe v. Wade (00:35), a report that up to 14 million enrollees could lose Medicaid coverage as states restart eligibility checks (07:00), and the newly proposed User Fee Agreements for medical devices and prescription drugs (11:30).

Podcast Tags: healthcare, healthcare news, public health, abortion, reproductive health, women’s health, Medicaid, FDA, life sciences, medical devices, prescription drugs

Source Links:

· https://www.fiercehealthcare.com/providers/advocates-weigh-roe-v-wade-draft-opinion

· https://www.nbcnews.com/news/senate-vote-nationwide-abortion-bill-ahead-roe-decision-rcna28183?utm_campaign=KHN%3A%20Daily%20Health%20Policy%20Report&utm_medium=email&_hsmi=212763088&_hsenc=p2ANqtz--POzUX5k8AQObTzBoaMqucOZZgfBce4DDz23nwT3wOmZ9AyoOmkweRxl3FA7oFBpEHAm_zghNL38iRp68QwPP6Xz-dzw&utm_content=212763088&utm_source=hs_email

· https://www.reuters.com/world/us/biden-considers-executive-orders-new-funds-abortion-2022-05-11/?mkt_tok=ODUwLVRBQS01MTEAAAGEUidnceow1_0iW6hSnevPEHB2hezo1nwsmwKWLVLUnkw3BTmgpHyktM8FmjV--4M8kkNI56bZvZCKVOVVKCmRWuCTriDKCeLhzBTvAbxoPUCs

· https://www.fiercehealthcare.com/payers/kff-14m-enrollees-could-lose-medicaid-coverage-states-restart-eligibility-checks

· https://www.medtechdive.com/news/House-MDUFA-bill-trial-diversity-cybersecurity-requir/623479/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-05-10%20MedTech%20Dive%20%5Bissue:41633%5D&utm_term=MedTech%20Dive

· https://www.statnews.com/2022/05/04/congress-reform-fda-accelerated-approvals/?mkt_tok=ODUwLVRBQS01MTEAAAGEMzSQCdmfLkvDKQIGMA7zMUmNKcwGWsMs0B-4-r-a89sRqsMuN1urs_eEYpJ337lKE0taul_fyFIOlQ_SKYCffpBDDRNkF05bXG9tMNxz1Csf

· https://www.medtechdive.com/news/MDUFA-V-congress-FDA-roundup/621423/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-05-04%20MedTech%20Dive%20%5Bissue:41497%5D&utm_term=MedTech%20Dive

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Innovations Across the Atlantic: What the US & UK Can Learn From Each Other When it Comes to Crisis Care

Inizio Ignite — Thu, 05 May 2022 05:00:00 -0400

One of the advantages of serving clients across multiple geographies is that Vynamic can see firsthand how the differences in health systems play out in terms of spend, outcomes, and innovation. Jen & Ryan are joined by Vynamic London’s Oliver White and Vynamic Boston’s Shari Robbins to discuss key differences between the health systems in each country and what they can learn from one another as they move healthcare delivery out of the hospital and into the community setting. In one sense, the US and UK represent two extremes on the delivery system spectrum: the US has the largest private sector system globally while the UK has the largest publicly funded system. They also differ in key metrics around healthcare spend and outcomes (01:19), science and technology (04:21), and wait times for elective procedures and emergency care (06:21). Despite these differences, both systems are focused on improving cost and customer satisfaction – especially when it comes to telehealth and home care (09:05). One model the NHS has put forward in this effort is Community Crisis Response Teams (12:38) – a model that could be attractive as US health systems look to transition care to the home and alleviate emergency department (ED) volumes (15:13). While implementing such a model could present scaling challenges in the US market (16:45), it could also offer opportunities for health plans and providers to improve quality, outcomes, and patient satisfaction (18:29).

Podcast Tags: healthcare, providers, health plans, public health, NHS, CMS, telehealth, crisis care

Source Links:

· https://www.usnews.com/news/healthiest-communities/articles/2019-12-11/survey-finds-fragmented-us-health-care-impedes-coordination-among-providers

· https://www.commonwealthfund.org/international-health-policy-center/countries/england

· https://www.commonwealthfund.org/international-health-policy-center/countries/united-states

· https://www.commonwealthfund.org/blog/2018/what-can-us-and-england-learn-each-others-health-care-reforms

· https://www.healthcareadministration.com/brief-comparison-uk-healthcare-system-vs-u-s-healthcare-system/#:~:text=While%20both%20systems%20have%20world,tax%20based%20system%20versus%20the

· https://www.england.nhs.uk/community-health-services/urgent-community-response-services/

· https://www.england.nhs.uk/wp-content/uploads/2020/11/B0252-Urgent-community-response-2-hour-and-2-days-standards-guidance-30-November-2020.pdf

· https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6465904/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Oliver White, Director

Oliver.white@vynamic.com

Shari Robbins, Director

Shari.robbins@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Director and Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – April 21, 2022

Inizio Ignite — Thu, 21 Apr 2022 06:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the extension of the COVID-19 public health emergency (00:35), the GoodRx acquisition of vitaCare Prescription Services (03:37), Clarify Health receiving $150 million to focus on value-based care (07:33), and some notable numbers published this month (10:59).

Podcast Tags: healthcare, healthcare news, public health, COVID-19, prescription drugs, drug prices, value-based care, life sciences, pharma, health plans, life expectancy

Source Links:

· https://aspr.hhs.gov/legal/PHE/Pages/COVID19-12Apr2022.aspx

· https://www.nytimes.com/2022/04/13/us/politics/biden-covid-public-health-emergency-extended.html

· https://investors.goodrx.com/news-releases/news-release-details/goodrx-closes-acquisition-vitacare-tech-enabled-pharmacy

· https://www.fiercehealthcare.com/health-tech/goodrx-picks-vitacare-prescription-services-150m-deal-expand-pharmacy-services-platform

· https://clarifyhealth.com/blog/150m-series-d-funding/

· https://www.fiercehealthcare.com/health-tech/clarify-health-clinches-150m-series-d-boosting-valuation-14b#:~:text=Clarify%20Health%20clinches%20%24150M%20series%20D%2C%20boosting%20valuation%20to%20%241.4B,-By%20Heather%20Landi&text=Enterprise%20analytics%20company%20Clarify%20Health,its%20value%2Dbased%20payments%20technology.

· https://www.fiercepharma.com/special-reports/top-20-pharma-companies-2021-revenue

· https://www.fiercehealthcare.com/finance/nationwide-drug-spending-grew-77-2021-will-increase-another-4-6-2022

· https://www.unitedhealthgroup.com/newsroom/2022/2022-04-14-first-quarter-results.html

· https://www.reuters.com/world/us/us-life-expectancy-fell-by-2-yrs-2020-sharpest-drop-among-high-income-peers-2022-04-13/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Price Transparency and the ROI of Customer Satisfaction

Inizio Ignite — Thu, 07 Apr 2022 06:00:00 -0400

The wave of price transparency is here, with regulations like the No Surprises Act and the Hospital Price Transparency Rules building momentum. Jen & Mindy are joined by Vynamic’s Keith Sutter and Head of Health Plans, Saurabh Raman, to discuss what these laws mean for payers, providers, and ultimately, consumers. The push towards transparency can be traced back over the last decade, but the recently implemented No Surprises Act (01:44) and Hospital Price Transparency Rules (02:13) are directly aimed at helping consumers understand true healthcare costs and make informed care decisions (03:30). Implementation is not without its challenges – with providers citing reporting burdens, administrative costs, and difficulties in accurately reflecting the costs of individual “care episodes” (07:28). With a summer deadline approaching, soon payers (10:00) will be dealing with pace pressures, the disconnect between posted prices vs. true cost, and how to capture quality vs. price (11:13). Despite these challenges, there are opportunities for provider and payer organizations associated with these changes (13:47) – especially for organizations experienced in value-based care and those prepared to leverage price transparency to improve customer satisfaction (18:08).

For additional information, check out Vynamic’s recent insight “Transparency in Coverage Is Here”.

Podcast Tags: healthcare, providers, health plans, price, surprise bills, transparency, value based care

Source Links:

· https://vynamic.com/insights/transparency-in-coverage-is-here/

· https://www.cms.gov/newsroom/fact-sheets/no-surprises-understand-your-rights-against-surprise-medical-bills#:~:text=The%20No%20Surprises%20Act%20protects,network%20air%20ambulance%20service%20providers.

· https://www.healthsystemtracker.org/brief/price-transparency-and-variation-in-u-s-health-services/

· https://www.commonwealthfund.org/publications/newsletter-article/health-care-price-transparency-can-it-promote-high-value-care

· https://jamanetwork.com/journals/jama/fullarticle/2778818

· https://healthpayerintelligence.com/news/what-the-healthcare-price-transparency-order-means-for-payers

· https://www.federalregister.gov/documents/2020/11/12/2020-24591/transparency-in-coverage#h-11

· https://revcycleintelligence.com/news/only-14-of-hospitals-met-price-transparency-rule-compliance

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Saurabh Raman, Director and Head of Health Plans Sector

Saurabh.raman@vynamic.com

Keith Sutter, Director

keith.sutter@vynamic.com

Mindy McGrath, Executive and Healthcare Industry Advisor

Mindy.mcgrath@vynamic.com

Jen Burke, Director and Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – March 24, 2022

Inizio Ignite — Thu, 24 Mar 2022 06:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the advancement of the Dr. Lorna Breen (00:35) and PREVENT Pandemics acts (03:59), the response of life science organizations to sanctions against Russia (07:46), the continued shift away from inpatient care (12:03), and the recent recommendation for Medicare payments in 2023 (21:02).

Podcast Tags: healthcare, healthcare news, public health, mental health, COVID-19, life sciences, hospitals, value-based care, Medicare

Source Links:

· https://www.healthleadersmedia.com/nursing/president-biden-signs-dr-lorna-breen-act-law

· https://www.aamc.org/advocacy-policy/washington-highlights/senate-help-committee-marks-advances-prevent-pandemics-act

· https://www.idse.net/Policy--Public-Health/Article/03-22/Senate-Takes-Up-PREVENT-Pandemics-Act/66448

· https://khn.org/news/article/big-pharma-reaction-russia-ukraine-war/

· https://www.fiercehealthcare.com/providers/moodys-report-shifting-care-trends-will-continue-shrink-hospital-margins

· https://www.fiercehealthcare.com/providers/doctor-groups-press-lawmakers-ignore-medpac-recommendation-stand-pat-pay-2023

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

DEI For Healthcare Organizations: Where to Start

Inizio Ignite — Thu, 10 Mar 2022 06:00:00 -0500

Now more than ever before, healthcare organizations are reflecting on how to improve health equity and address bias within their organizations. Jen & Ryan are joined by Vynamic’s Diversity Equity & Inclusion Service Leads, Stefanie Christmas & Shannon Connolly, to discuss what leaders should be thinking about as they address this industry imperative. 2020 ushered in a “cultural reset” for the business world, especially the healthcare industry, to think about DEI in a new way (01:05) – beyond being the right thing to do, we know embedding a culture that is committed to DEI has demonstrated benefits to healthcare organizations in terms of employee engagement, innovation, financial performance, and patient outcomes (02:00). However, impacting meaningful change requires a thoughtful approach – it is important for organizations to assess where they are on their DEI journey (11:00), develop a roadmap of outcome-driven short- and long-term goals (12:23), and communicate their strategy and successes along the way (16:04). This type of effort requires a true shift in mindset and embracing new conversations (19:10) – it may not always be comfortable, but that is where the true change begins (21:13).

For additional information on where to start your organization’s DEI Journey, check out Vynamic’s recent insight, service information, and case study.

Podcast Tags: healthcare, diversity, equity, inclusion, DEI, health equity, psychological safety

Source Links:

· https://vynamic.com/insights/diversity-equity-inclusion-journey-where-to-start/

· https://catalyst.nejm.org/doi/full/10.1056/CAT.21.0166

· https://www.healthleadersmedia.com/strategy/create-strong-workforce-through-diversity-equity-and-inclusion

· https://pubmed.ncbi.nlm.nih.gov/30765101/

· https://kirbybates.com/blog/diversity-healthcare-leadership-breaking-the-glass-ceiling/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Stefanie Christmas, Director and Diversity, Equity & Inclusion Service Lead

Stefanie.christmas@vynamic.com

Shannon Connolly, Director and Diversity, Equity & Inclusion Service Lead

Shannon.connolly@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Director and Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – February 24, 2022

Inizio Ignite — Thu, 24 Feb 2022 06:00:00 -0500

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the Senate confirmation of FDA Commissioner Dr. Robert Califf (00:34), the first female to be cured of HIV (04:47), a recent report on hospital price transparency (07:28), and an acquisition announcement from ChristianaCare (13:18).

Podcast Tags: healthcare, healthcare news, FDA, public health, stem cells, price transparency, healthcare costs, hospitals, acquisitions

Source Links:

· https://www.reuters.com/world/us/us-senate-confirms-bidens-fda-nominee-califf-2022-02-15/

· https://www.nytimes.com/2022/02/15/health/hiv-cure-cord-blood.html?

· https://www.bloomberg.com/news/articles/2022-02-09/trump-era-rule-to-report-hospital-pricing-gets-off-to-slow-start?mkt_tok=ODUwLVRBQS01MTEAAAGCgsedUi88cCl4sxBtLK4zJvQHyVx22C4bikTEBm0463vfILf5EcMA-H7r45HnBEmv3ohUnoZU5AEBnCWqhaU_gIHL14Tv-e8f5By7eezCyHB5

· https://www.fiercehealthcare.com/hospitals/report-143-hospitals-compliant-price-transparency-rules-one-year?utm_source=email&utm_medium=email&utm_campaign=LS-NL-FierceBiotech+Tracker&oly_enc_id=3569J2000334E1H

· https://www.fiercehealthcare.com/hospitals/christianacare-looking-acquire-crozer-health-prospect-medical-holdings?utm_source=email&utm_medium=email&utm_campaign=HC-NL-FierceHealthcare&oly_enc_id=3569J2000334E1H

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Drug Discount Revolution

Inizio Ignite — Thu, 10 Feb 2022 06:00:00 -0500

Between rising drug prices, increased cost-sharing, and difficulty determining true out-of-pocket costs – drug discounting has grown in popularity as savvy consumers look for simple solutions and affordable options. Jen, Mindy & Ryan discuss this recent discounting explosion and what it means for the healthcare industry – starting with a quick primer on how one of the most popular methods, drug discount cards, actually work (01:06). Fueled by public concern around prescription affordability (08:34), discounting companies continue to proliferate and see enormous growth – often filling a market gap in consumer choice, transparency, and convenience (11:44). Discounting companies are poised to upend PBMs’ pharmacy benefit economics, plan sponsors’ decisions, and the entire generic market (14:13). They also present an opportunity for organizations who can harness the potential of increased access and empowered consumerism in the prescription drug space (18:10).

Podcast Tags: healthcare, drug costs, drug prices, drug discount cards, discount pharmacy, retail pharmacy, PBMs

Source Links:

· https://www.drugchannels.net/2020/08/how-goodrx-profits-from-our-broken.html

· https://www.drugchannels.net/2021/03/how-goodrxs-rapid-growth-creates.html

· https://www.drugchannels.net/2021/08/why-goodrxnot-amazonmay-be-true-pbm.html

· https://www.protocol.com/manuals/health-care-revolution/prescriptions-goodrx-coronavirus-interview

· https://www.pharmacytimes.com/view/the-truth-about-pharmacy-discount-cards

· https://www.frierlevitt.com/articles/service/pharmacylaw/the-hidden-dark-side-of-prescription-discount-cards-what-your-pharmacy-needs-to-know/

· https://www.uspharmacist.com/article/a-pharmacists-primer-on-prescription-discount-cards

· https://www.kff.org/health-costs/poll-finding/public-opinion-on-prescription-drugs-and-their-prices/

· https://www.beckershospitalreview.com/pharmacy/drug-prices-soared-by-nearly-4-times-the-inflation-rate-in-5-years-house-investigation-finds.html

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – January 27, 2022

Inizio Ignite — Thu, 27 Jan 2022 04:22:00 -0500

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: our top headlines from the JP Morgan Healthcare Conference (00:32) and the preliminary national coverage decision for Aduhelm from CMS (14:29).

Podcast Tags: healthcare, healthcare news, healthcare workforce, gene therapy, whole person health, Medicare Advantage, CMS, Alzheimer’s

Source Links:

· https://www.bloomberg.com/news/articles/2022-01-12/rna-is-hot-but-mergers-are-not-at-jpmorgan-healthcare-conference

· https://www.modernhealthcare.com/finance/reporters-notebook-jp-morgans-2022-health-conference

· https://www.cms.gov/medicare-coverage-database/view/ncacal-decision-memo.aspx?proposed=Y&NCAId=305

· https://www.kff.org/policy-watch/medicares-coverage-decision-for-the-new-alzheimers-drug-and-why-it-matters/

· https://www.managedhealthcareexecutive.com/view/5-things-you-should-know-about-the-aduhelm-price-cut

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

2022 Healthcare Industry Trends

Inizio Ignite — Thu, 13 Jan 2022 06:30:00 -0500

With the start of a new year dampened by Omicron and yet another surge in COVID-19 infections, it's hard not to wonder what this "next normal" will look like for healthcare. After chatting with each of Vynamic's heads of sector, Jen, Mindy & Ryan bring it all together to discuss the trends expected to shape the industry this year. With immense cost strain across the system, plan sponsors are tightening budgets and revising benefit constructs (00:53) and consumers are feeling the squeeze. These costs are often hardest felt amongst those facing socioeconomic inequities – and the pandemic has brought the equity imperative front & center (06:57). The pandemic has also precipitated an innovation explosion – particularly as it relates to everywhere care (12:26) – and it seems data is positioned to become the currency of 21st century healthcare (17:41). A booming senior population with eyes on a new aging (23:25) and the proliferation of transformative therapeutics (27:38) means that industrywide change will be needed, soon.

View our 2022 Healthcare Industry Trends infographic at https://vynamic.com/insights/2022-healthcare-industry-trends/.

Podcast Tags: healthcare, health plans, providers, life sciences, health tech, health equity, telehealth, digital health, big data, EHR, Medicare, gene therapy

Source Links:

· https://www.beckershospitalreview.com/pharmacy/drug-prices-soared-by-nearly-4-times-the-inflation-rate-in-5-years-house-investigation-finds.html

· https://www.fiercehealthcare.com/payer/nationwide-out-pocket-spending-grew-10-to-1-650-per-person-2021-expect-to-continue-through

· https://catalyst.nejm.org/doi/full/10.1056/CAT.20.0569

· https://med.stanford.edu/dean/healthtrends.html

· https://rockhealth.com/aging-in-place/

· https://www.thebusinessresearchcompany.com/report/cell-and-gene-therapy-global-market-report-2020-30-covid-19-growth-and-change

· https://www.healthaffairs.org/doi/10.1377/hlthaff.2020.01470

· https://www.fiercehealthcare.com/tech/majority-healthcare-executives-don-t-trust-their-organization-s-data-survey-finds?oly_enc_id=4902E0496778J3Y

· https://www.advisory.com/daily-briefing/2021/11/17/health-equity

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends – Healthcare Technology

Inizio Ignite — Thu, 06 Jan 2022 06:30:00 -0500

In this special minisode, Jen sits down with special guest Mary Virzi to discuss the trends she sees being most impactful to healthcare technology in 2022, including: virtual care expansion (01:34), utilization of devices in decentralized clinical trials (01:51), data as a product and adoption of actionable AI (02:06), integration of data across platforms and companies (02:34), and investment from Big Tech (02:53).

Podcast Tags: healthcare, technology, telehealth, wearables, data, AI, interoperability, big tech

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mary Virzi, Director

mary.virzi@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends – Life Sciences

Inizio Ignite — Thu, 16 Dec 2021 06:00:00 -0500

In this special minisode, Jen sits down with Head of Life Sciences Karen Baldry to discuss the trends she sees being most impactful in 2022, including: the evolution of clinical trials (01:01), health equity (01:55), and optimizing the supply chain (03:48).

Podcast Tags: healthcare, life sciences, healthcare trends, clinical trials, health equity, supply chain

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Karen Baldry, Head of Life Sciences

karen.baldry@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends – Providers

Inizio Ignite — Thu, 09 Dec 2021 06:00:00 -0500

In this special minisode, Jen sits down with Head of Providers Ryan Hummel to discuss the trends he sees being most impactful in 2022, including: healthcare at home (00:55), incentive alignment (02:48), digital strategy & technology integration (04:11), data transparency & actionability (05:12), removing bias & improving health equity (06:02), and workforce strategy & engagement (06:59).

Podcast Tags: healthcare, providers, healthcare trends, telehealth, incentive design, health equity,

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Ryan Hummel, Head of Providers

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends – Health Plans

Inizio Ignite — Thu, 02 Dec 2021 06:56:41 -0500

In this special minisode, Jen sits down with Head of Health Plans Saurabh Raman to discuss the trends he sees being most impactful in 2022, including: post-pandemic plan design (00:38), strategic health equity initiatives (01:55), utilization management (03:41), and alternative coverage models (04:38).

Podcast Tags: healthcare, health plans, healthcare trends, benefits, utilization management, employer-sponsored coverage

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Saurabh Raman, Head of Health Plans

saurabh.raman@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends – Public Health

Inizio Ignite — Thu, 18 Nov 2021 06:00:00 -0500

In this special minisode, Jen sits down with Healthcare Industry Advisor Mindy McGrath to discuss the public health trends she sees being most impactful in 2022, including: expanding access (01:15), addressing affordability (02:30), amplifying value (03:34), increasing interoperability & data sharing (04:42), and bolstering government payer solvency (05:30).

Podcast Tags: healthcare, public health, healthcare trends, access, affordability, Medicare, Medicaid, data

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – November 11, 2021

Inizio Ignite — Thu, 11 Nov 2021 06:00:00 -0500

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: 23andMe’s intended entry into telehealth with the acquisition of Lemonaid Health (00:35), the Center for Medicare & Medicaid Innovation strategic plan refresh (04:15), a new partnership between Walmart and Transcarent (08:13), and the launch of virtual-first health plans (10:55)

Podcast Tags: primary care, genetic testing, telehealth, CMMI, Medicare, self-insured employers, health plans, healthcare, healthcare news

Source Links:

· https://www.fiercehealthcare.com/tech/23andme-jumps-into-telehealth-prescription-drug-delivery-400m-buyout-lemonaid-health?utm_source=email&utm_medium=email&utm_campaign=HC-NL-FierceHealthIT&oly_enc_id=3569J2000334E1H

· https://fortune.com/2021/10/22/dna-testing-giant-23andme-expands-into-telemedicine-with-400-million-lemonaid-acquisition/

· https://innovation.cms.gov/strategic-direction-whitepaper

· https://www.fiercehealthcare.com/payer/cmmi-rolls-out-strategic-refresh-to-make-payment-models-more-equitable-and-streamlined?utm_source=email&utm_medium=email&utm_campaign=HC-NL-FierceHealthPayer&oly_enc_id=3569J2000334E1H

· https://www.fiercehealthcare.com/payer/hlth21-unitedhealthcare-optum-collaborate-new-virtual-first-plan-design?oly_enc_id=3569J2000334E1H

· https://healthpayerintelligence.com/features/how-payers-can-launch-a-virtual-first-health-plan

· https://www.healthcarefinancenews.com/news/unitedhealthcare-and-optum-launch-virtual-first-health-plan-design

· https://www.modernhealthcare.com/patient-care/walmart-makes-headway-self-insured-space-transcarent-partnership

· https://www.healthcarefinancenews.com/news/walmart-and-transcarent-partner-lower-costs-self-insured-market

· https://www.healthcaredive.com/news/walmart-transcarent-partner-to-pitch-self-insured-employers/608355/

· https://www.fiercehealthcare.com/payer/walmart-unveils-employer-market-team-up-transcarent?oly_enc_id=3569J2000334E1H

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Compliance and the Future of Customer Engagement

Inizio Ignite — Thu, 28 Oct 2021 06:00:00 -0400

With the explosion of digital channels and accompanying shifts in customer preferences, life sciences are reshaping their customer engagement models across commercial, medical, and market access organizations. In this episode, Jen and Mindy are joined by special guest Hunter Goga to how the customer engagement model has evolved and what leaders should be considering from a compliance perspective as they look to innovate in this space. Traditionally siloed interactions are evolving (00:47) in both who and how life science companies are engaging with customers (02:09). This evolution to a true omnichannel approach is not without its pain points (05:36) both operationally and from a compliance perspective (06:58). The demand on these groups within life science organizations is high (08:10) and success will require working in a new way. Healthcare leaders should be considering not only the structural implications for their customer facing organizations (10:16) but also how they can partner with compliance early and often to innovate safely (11:05).

Podcast Tags: omnichannel, life sciences, compliance, data, personalization, marketing, customer engagement

Source Links:

· https://www.pharmexec.com/view/why-pharma-marketers-are-embracing-omnichannel-marketing

· https://www.biopharmadive.com/spons/moving-pharma-marketing-from-multichannel-to-omnichannel/601275/

· https://www.lek.com/insights/omnichannel-engagement-pharma-key-success-factors-and-case-examples

· https://appexchange.salesforce.com/partners/servlet/servlet.FileDownload?file=00P3A00000b7dcTUAQ

· https://www.reutersevents.com/pharma/patients-and-medical/medical-affairs-social-media-brave-new-world

· https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/industry-using-social-media

· https://gdpr.eu/what-is-gdpr/

· https://www.phrma.org/resource-center/Topics/STEM/Code-on-Interactions-with-Health-Care-Professionals

· https://www.fda.gov/drugs/prescription-drug-advertising/drug-advertising-glossary-terms

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – October 14, 2021

Inizio Ignite — Thu, 14 Oct 2021 06:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the latest in COVID-19 vaccines and treatments (00:34), updates on Pfizer’s copay assistance legal battle (03:55) and surprise billing arbitration (06:30), and the start of Medicare Advantage & Part D open enrollment (10:42).

Podcast Tags: COVID-19, vaccines, Medicare, Medicare Advantage, surprise billing, copay assistance, healthcare, healthcare news

Source Links:

· https://www.nytimes.com/2021/09/22/us/politics/pfizer-boosters-fda-authorize.html

· https://www.fiercebiotech.com/biotech/merck-s-oral-covid-19-antiviral-slashes-hospitalizations-prevents-deaths-phase-3-sparking?mkt_tok=Mjk0LU1RRi0wNTYAAAF_26eZ92mFcnqWj2kp5mJmBNQxAYY92bvbzylD4BZwugrf-Cgj2MFcLKaDtVAgudm2ZoB_CwSBt4ZrAyzpplj9smBgVLNevUxhsi8R6BGMi0nHVRyiqg&mrkid=65631392

· https://www.nytimes.com/2021/10/01/us/politics/fda-pfizer-children-boosters-moderna-johnson.html

· https://www.nytimes.com/2021/10/04/us/politics/johnson-vaccine-booster-coronavirus.html?utm_campaign=KHN%3A%20Daily%20Health%20Policy%20Report&utm_medium=email&_hsmi=166828072&_hsenc=p2ANqtz-8zjAA2sq6MFpwO_AjAqN3mJu0jM89LHFfRU55EtZuYIYnmV5vsziga14y_jLNq9u2ehvyvxiaxzg-gkUuJdwpU1kEnoQ&utm_content=166828072&utm_source=hs_email

· https://www.statnews.com/pharmalot/2021/10/03/pfizer-medicare-kickbacks-copay-assistance-hhs-lawsuit/?mkt_tok=ODUwLVRBQS01MTEAAAF_6kX1RFxQX7PI_L66DtpDUawamai0HLEEnHaSmt0ATcAT48baYoL2p7rxaPINzCrkEAk9mLuHauRXyDDMRtYoSX_PSBrTNdYUWaxBCbB_MBP7

· https://www.fiercehealthcare.com/hospitals/biden-admin-releases-surprise-billing-rule-detailing-arbitration-process?mkt_tok=Mjk0LU1RRi0wNTYAAAF_3LPxV-4OsO5wC33D-Ukc9RW9RI95pNRuBwRkNX_dt8A2VORhoIb_jcD-w3VtkDYOlDJyq5y4bkGhL5qxE7XWtot6Cxf1QTJD0q4GLQ0HctkjsXzwXg&mrkid=65631392

· https://www.fiercehealthcare.com/payer/medicare-advantage-premiums-to-decline-slightly-2022-part-d-to-rise-by-nearly-5?utm_medium=nl&utm_source=internal&mrkid=65631392&mkt_tok=Mjk0LU1RRi0wNTYAAAF_1ced-_CJWe5bAtj7FVS_ngBpZ3lN-zDY2ZQ9YV5wwFelcw6QW1Cq5Xscpxj5XgtFnoukouNyaVYOzlGel6ILx5qZ7s4jTqiahM3PoLKrYum0kC1H5A

· https://www.fiercehealthcare.com/payer/unitedhealthcare-aetna-cigna-anthem-medicare-advantage-2022?utm_medium=nl&utm_source=internal&mrkid=65631392&mkt_tok=Mjk0LU1RRi0wNTYAAAF_6kQ3h-pgu8OegBwTgK1RPMvnDGIyyDJF1BWGkxJPnLZ2WZrIySzaQyTSsiK71dcZBDs05tuD4n1hoHunsQ6EP7QqJvbEoDW3ZxuHnMFe0aUt6-wVKg

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Enabling Equity In Digital Health

Inizio Ignite — Thu, 30 Sep 2021 06:00:00 -0400

The recent proliferation and adoption of digital health technologies is often heralded as a key mechanism in closing the gap when it comes to health disparities. In this episode, Jen and Mindy are joined by special guest DJ O’Connor to discuss equality barriers in digital health and how healthcare leaders can develop more equitable solutions. The pandemic has accelerated the availability and adoption of digital healthcare, socioeconomic disparities prevent vulnerable populations from accessing from these innovations and create a “digital divide” (01:30). Even when access is not an issue, digital healthcare tools may not provide equivalent benefits across users (04:39) and advanced technologies need to be checked for bias (06:31). There are opportunities for improving equity through digital health, both within and beyond the healthcare industry (10:04) – healthcare leaders should be considering the diversity of their user personas and the social disparities that could prevent access when developing new digital solutions (13:25).

Podcast Tags: digital health, telehealth, access, equity, equality, AI, bias, social determinants of health

Source Links:

· https://www.forbes.com/sites/forbestechcouncil/2021/07/13/digital-health-equity-and-how-to-achieve-it-in-a-post-pandemic-world/?sh=1ffed0dd346d

· https://www.jmir.org/2020/6/e19361/

· https://academic.oup.com/cid/article/72/6/913/5919799

· https://www.healthcareitnews.com/news/telehealth-use-rises-new-trends-highlight-demographic-divides

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

DJ O’Connor, Manager

dj.oconnor@vynamic.com

Mindy McGrath, Healthcare Industry Advisor

mindy.mcgrath@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – September 16, 2021

Inizio Ignite — Thu, 16 Sep 2021 06:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the Supreme Court’s decision to deny an emergency appeal to block enforcement of a controversial Texas abortion law (00:35), a recent report on Medicare hospital fund insolvency (03:25), and an FDA committee meeting on complex gene therapy safety questions (11:11).

Podcast Tags: reproductive health, gene therapy, Medicare, FDA, healthcare, healthcare news

Source Links:

· https://www.documentcloud.org/documents/21053670-whole-womans-health-v-jackson

· https://apnews.com/article/texas-courts-us-supreme-court-32ee7ae7eeec9bdfd1471a848c163321?mkt_tok=ODUwLVRBQS01MTEAAAF_VSIHgCfdE15ODT_em382LPs8xDyw7Tdt5XiQod61z5Qds2MuFATJcJIqFe_VJFQxNSCP0DyV-2J2He6Etr31dqXoPxWpMEQ0NMSd6zLv3W6h

· https://khn.org/morning-breakout/justice-department-urgently-exploring-challenges-to-texas-abortion-ban/?utm_campaign=KHN%3A%20Daily%20Health%20Policy%20Report&utm_medium=email&_hsmi=156849726&_hsenc=p2ANqtz--wYCjNrXiSeZLsMD2D1FlxOK838QoZlq2zllmYMa3diPB0Gr_PUx0C2xUlTqaBxcNg0rh8vYnAN9KJu5k5J83GyeEdEQ&utm_content=156849726&utm_source=hs_email

· https://www.fiercehealthcare.com/hospitals/medicare-trustees-project-hospital-fund-to-run-out-2026-same-deadline-as-year-before?utm_medium=nl&utm_source=internal&mrkid=65631392&mkt_tok=Mjk0LU1RRi0wNTYAAAF_SsaDIoa_GdEE8dXas08HXrZcaVizqhjTgUD4Cc1xJOl08rgPOFQhafr3v-et6CpfpHRO1MkAlVlHn1eVMS3SSr4N3wZJekLesyJnCrprs6mv6EtTDg

· https://www.cms.gov/files/document/2021-medicare-trustees-report.pdf

· https://www.fiercehealthcare.com/hospitals/medicare-s-hospital-fund-running-out-money-experts-have-five-ideas-how-to-help?utm_medium=nl&utm_source=internal&mrkid=65631392&mkt_tok=Mjk0LU1RRi0wNTYAAAF_SsaDIguC05LhKkmI7AXmacZAYwlhUTyS21yLLSKe7y60RiW0e1wxxpPqKy391LBq_QitIwfGV69YxyT8GT0mLoit6JTLv_cdb77KZpSgORMnDHboXQ

· https://www.fiercebiotech.com/biotech/fda-committee-takes-complex-gene-therapy-safety-questions-novartis-zolgensma-providing?mkt_tok=Mjk0LU1RRi0wNTYAAAF_X6XMggYm6GwfiUwjeCxSBcS8YEf0fg7e8TZBfSI9PiIni3prmR28AdixqveoYcwWYEJU-9MSfyMedLAfah4R0sAXO4hpzX8QBACruYfHQODP1onf9A&mrkid=65631392

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Opportunities for Patient Centricity in Life Sciences

Inizio Ignite — Thu, 02 Sep 2021 06:58:00 -0400

Patient centricity is no longer a buzzword, it\’s redefining how the pharmaceutical industry operates to deliver the best outcomes and experiences for patients. In this episode, Jen is joined by Vynamic London team members Gemma Pfister and Jack Young to discuss opportunities to become more patient centric throughout the medicine development lifecycle. Inclusiveness, empowerment, and partnership are defining featured of a truly patient centric approach (00:41). There are opportunities for improving patient centricity across the entire lifecycle of a product, from development (03:13) to reimbursement (08:35) to commercialization (12:50). Pharmaceutical companies are uniquely positioned to drive and derive value from patient centricity efforts (19:25), but success in the space requires a focus on strategy, digital, and measurement (21:52). Read how Vynamic partnered with a global pharmaceutical company to help change the way the life sciences industry develops patient-focused solutions in the future in our Case Study – Building an Industry-Changing Patient Innovation Hub.

Podcast Tags: patient centricity, patient advocacy, life sciences, pharmaceutical, pharma, HTA

Source Links:

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Gemma Pfister, Executive & London Hub Lead

gemma.pfister@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Opportunities for Patient Centricity in Life Sciences

Inizio Ignite — Thu, 02 Sep 2021 06:00:00 -0400

Patient centricity is no longer a buzzword, it's redefining how the pharmaceutical industry operates to deliver the best outcomes and experiences for patients. In this episode, Jen is joined by Vynamic London team members Gemma Pfister and Jack Young to discuss opportunities to become more patient centric throughout the medicine development lifecycle. Inclusiveness, empowerment, and partnership are defining featured of a truly patient centric approach (00:41). There are opportunities for improving patient centricity across the entire lifecycle of a product, from development (03:13) to reimbursement (08:35) to commercialization (12:50). Pharmaceutical companies are uniquely positioned to drive and derive value from patient centricity efforts (19:25), but success in the space requires a focus on strategy, digital, and measurement (21:52). Read how Vynamic partnered with a global pharmaceutical company to help change the way the life sciences industry develops patient-focused solutions in the future in our Case Study - Building an Industry-Changing Patient Innovation Hub.

Podcast Tags: patient centricity, patient advocacy, life sciences, pharmaceutical, pharma, HTA

Source Links:

https://www.zs.com/insights/whats-the-secret-to-becoming-patient-centric
https://pharmaceuticalcommerce.com/brand-marketing-communications/accelerating-the-drive-toward-patient-centricity/
https://deep-dive.pharmaphorum.com/magazine/market-access-2021/representation-empowerment-patients-centre-medicine-reimbursement/
https://www.paconsulting.com/industries/life-sciences/patient-centricity/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Gemma Pfister, Executive & London Hub Lead

gemma.pfister@vynamic.com

Jack Young, Director

jack.young@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – August 19, 2021

Inizio Ignite — Thu, 19 Aug 2021 06:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the impact of the Delta variant on the healthcare system (00:31), a crackdown on “pay for delay” in the generic space (05:53), and the fight to legalize Medicare copay assistance (09:25).

Podcast Tags: COVID-19, vaccination, drug prices, generics, biosimilars, Medicare, copays, healthcare, healthcare news

Source Links:

· https://khn.org/news/article/unraveling-the-mysterious-mutations-that-make-delta-the-most-transmissible-covid-virus-yet/?utm_campaign=KHN%20-%20Weekly%20Edition&utm_medium=email&_hsmi=145086783&_hsenc=p2ANqtz-_wMcbW2smTDdSj-wS3p_zbkj9-94CHKV6V5ywjwzuhjyXGO0H8kVETf6VE1Yvrz12rRDC2o5XK47oSm4GPuGRDDGIexg&utm_content=145086783&utm_source=hs_email

· https://www.fiercehealthcare.com/hospitals/cdc-brings-back-mask-recommendation-for-vaccinated-people-areas-high-covid-19-spread?mkt_tok=Mjk0LU1RRi0wNTYAAAF-m4fxAqHQ4MivLtindW3Cc8PNGILqc4EfBXo2E676y8IkQESOCK0vHnb_ssj3k-qmWCczjZo0ZeMwrOxCwJI4EOKRz2QqFPX0pHx2cklaUe1VN4Uubw&mrkid=65631392

· https://www.fiercehealthcare.com/hospitals/40-health-systems-requiring-mandatory-covid-19-vaccines-for-their-workforces?mkt_tok=Mjk0LU1RRi0wNTYAAAF-m4fxAoymvTocAxoJ-vI_Th82_qz69B-Y7KeLLWsOSfDtaG6Ky6TXys9xengpmEM7a4sRY6RUxzqqasEK1vsLjWb4AlUo56Bc2WNiLqhxI1_c98qvMg&mrkid=65631392

· https://www.fiercepharma.com/pharma/as-a-way-to-reduce-drug-prices-and-enhance-competition-senate-takes-aim-at-patent?mkt_tok=Mjk0LU1RRi0wNTYAAAF-l2IhJ68_p0hubbl5WsPZvKzWH-gphrkMs_cWo0cUZY0QFbg8QCMK4JZEdEuLM3wQAE9MCShH_znUDZfdQgtNVqq-RG-DA__bHxBYTKvCNP2L4GJXPw&mrkid=65631392

· https://www.fiercehealthcare.com/payer/kaiser-health-plan-files-pay-for-delay-suit-against-merck-over-cholesterol-drugs?utm_medium=nl&utm_source=internal&mrkid=65631392&mkt_tok=Mjk0LU1RRi0wNTYAAAF-loI_MRbfp3bTdFJGct_3ceVIkr2foNg0S57FCXtjbsyW3rOsuQj2fFBF78b_qPm3QVxvgtYb8p7fSLAMC_w9ufVxY0yiKyZxArpNmBRerpKIDzvBKg

· https://khn.org/news/article/pfizer-court-fight-could-legalize-medicare-copays-and-unleash-gold-rush-in-sales/?utm_campaign=KFF-2021-The-Latest&utm_medium=email&_hsmi=145155484&_hsenc=p2ANqtz-9QqVv7WvcPmmVpbKs6jTJ6DwsHglsdexNJOKhu6vKraHpk3zJT-8adi6MlU7WO5iAMBHzKaQyT4u-PHdYbE20b6Q5TRQ&utm_content=145155484&utm_source=hs_email

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Importance of Culture in Return to Workplace Planning

Inizio Ignite — Thu, 05 Aug 2021 06:00:00 -0400

Climbing COVID-19 vaccination rates have enabled many countries to relax social distancing requirements and business leaders to implement their return to workplace plans. In this episode, Ryan and Jen are joined by Vynamic’s Lauren Scandone and Stefanie Christmas to discuss the importance of culture in developing and executing those plans. The past eighteen months have irrevocably changed how many employers and employees think about work – bringing technology, employee choice, and empathy to the forefront of the discussion (00:54). This discussion about the future of work should also include a discussion of culture, as it is a key driver of both team and business performance (03:13). Although each company’s culture is unique, there are several key areas of focus on the minds of organizations as they think through their culture roadmaps and return to workplace plans – communication and team dynamics (05:37), psychological safety, resilience and trust (06:03), equity and inclusion (07:45), and employee support and wellbeing (08:40). Healthcare industry leaders can jumpstart the incorporation of cultural considerations into their return to workplace planning by thinking through a few key questions (11:30).

For more information on this topic, check out Vynamic’s Insight “COVID-19 Business Response – Phase 4: The Great Culture Reset”.

Podcast Tags: COVID-19, return to work, culture, employee wellbeing, equity and inclusion

Source Links:

· https://vynamic.com/insights/covid-19-business-response-phase-4-the-great-culture-reset/

· https://www.bls.gov/news.release/flex2.htm

· https://www.pwc.com/us/en/library/covid-19/us-remote-work-survey.html

· https://www.gallup.com/workplace/283985/working-remotely-effective-gallup-research-says-yes.aspx

· https://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html

· https://www.fastcompany.com/90636376/4-ways-to-prevent-employee-culture-shock-as-they-return-to-work

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Lauren Scandone, Executive

lauren.scandone@vynamic.com

Stefanie Christmas, Director

stefanie.christmas@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – July 22, 2021

Inizio Ignite — Thu, 22 Jul 2021 06:30:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the Biden administration’s interim final rule banning surprise billing (00:35), Walmart’s launch of a private band insulin analog (04:21), and interim trial results for in vivo CRISPR-based genome editing candidate NTLA-2001 (07:00).

Podcast Tags: surprise billing, health insurance, diabetes, drug prices, gene therapy, CRISPR, healthcare, healthcare news

Source Links:

· https://www.fiercehealthcare.com/payer/biden-admin-releases-first-interim-final-rule-to-ban-surprise-medical-bills-sets?mkt_tok=ODUwLVRBQS01MTEAAAF-ELDJl4M5DBFZ7_MJTdaVw2W_WtZeiSWcn

· https://www.beckershospitalreview.com/finance/cms-unveils-surprise-billing-rule-10-things-to-know.html

· https://www.fiercehealthcare.com/finance/walmart-teams-novo-nordisk-to-launch-private-band-analog-insulin?utm_medium=nl&utm_source=internal&mrkid=65631392&mkt_tok=Mjk0LU1RRi0wNTYAAAF9_AB9bhrYERn_F0_Z_CFgnxi3JFoDbFYYjLV3ub090Lsk6j0dRKGECO_qGldwPtxlXqbfHOT4W09v3LzWGRKpmSFxz_j8dNYwt3sqlB5Nr4esKYBRlg

· https://www.statnews.com/pharmalot/2021/06/29/walmart-insulin-novo-nordisk-diabetes/?mkt_tok=ODUwLVRBQS01MTEAAAF9-91CzqJAe-LL33Gy4FjrwKJDFCfhES48aNg7kB7S_naKvfyJrEjqeHn8s6J5z34wAaGJdW4uvctwaadx9b64EBOjreZh8VfoIbEaDj06GnUa

· https://www.fiercebiotech.com/biotech/first-human-trial-results-intellia-shows-world-gene-editing-has-arrived?mkt_tok=Mjk0LU1RRi0wNTYAAAF-BlNHkt2Maf8F2j4tTY34Nbfr768q_-NEJlovuUC8YR5R6kmRnizLOIUHMuBx4yD_H3cwxx1YhNslaO10Zfx505MYvFxg2Zd5w8yFVCJGLpWlyzkEjg&mrkid=65631392

· https://www.statnews.com/2021/06/26/intellia-therapeutics-ntla-2001-data/?utm_source=STATNewsletters&utm_campaign=63bbc01b83-MR_COPY_14&utm_medium=email&utm_term=0_8cab1d7961-63bbc01b83-149847573

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends: Personalization of Healthcare

Inizio Ignite — Thu, 08 Jul 2021 07:00:00 -0400

Advancement in technologies and scientific platforms have enabled personalized approaches that acknowledge the future of healthcare shouldn’t be “one-size-fits-all”. Jen, Mindy, and Ryan discuss the drivers behind this innovation, and the impact on both the practice and development of therapeutics. The episode opens with a discussion of what’s sparking this demand for personalization (00:45) and key enablers of this future-state in healthcare, including the availability of data (01:57), connections across data sources (02:35), widespread automation (05:38), and proactive treatment (06:58). The potential of personalization isn’t limited to treatment paradigms alone – it can also be seen in how those treatments are developed and delivered (08:32). Precision medicine initiatives have seen early returns (10:12), particularly in oncology (10:27). Development of CAR-T and gene therapies are pushing individualization of therapeutics even further (11:47) – but there are key clinical (12:19) and developmental (13:56) challenges to be overcome in scaling the delivery of these treatments. As the shift toward personalization continues, healthcare leaders should be considering the strategic value potential, organizational resourcing, and required change management (17:25).

Podcast Tags: healthcare, personalization, precision medicine, AI, machine learning, data, gene therapy

Source Links - Below, we've listed links to some of the stories and resources discussed on this show.

· https://medlineplus.gov/genetics/understanding/precisionmedicine/

· https://www.fda.gov/medical-devices/in-vitro-diagnostics/precision-medicine

· https://www.fda.gov/drugs/news-events-human-drugs/personalized-medicine-biological-approach-patient-treatment

· https://www.pharmaceutical-technology.com/features/precision-medicine-2020/

· https://www.fiercehealthcare.com/tech/industry-voices-digital-twins-humans-are-closer-than-you-think?mkt_tok=Mjk0LU1RRi0wNTYAAAF9PVg2bgjzIuitbODg7932jkjRPktLd39jOVeKvq-xOH74Rfxoo41R3Qc55yhEiwPnzZfa95PbMsJqVadoVllijzgMc5X7T81YSkhZS1fHPC22at6tsZ4&mrkid=158244174

· https://www.forbes.com/sites/blakemorgan/2021/05/03/the-future-of-healthcare-personalization/?sh=3a7eba147e38

· https://translational-medicine.biomedcentral.com/articles/10.1186/s12967-020-02316-w

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – June 24, 2021

Inizio Ignite — Thu, 24 Jun 2021 07:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the Supreme Court’s ruling to uphold the Affordable Care Act (ACA) (00:35), the announcement of additional mandatory payment models from the Center for Medicare & Medicaid Innovation (CMMI) (04:20), America’s Health Insurance Plans rebranding as “AHIP” (08:13), the Institute of Clinical and Economic Review’s (ICER) decision to investigate the impact of health plan policies on prescription drug costs (11:18), and finally, the FDA approval of Biogen’s Alzheimer’s therapy (15:15).

Podcast Tags: ACA, CMMI, value based care, AHIP, health insurance, ICER, drug prices, Alzheimer’s, healthcare, healthcare news

Source Links:

· https://www.healthcaredive.com/news/supreme-court-upholds-aca-in-7-2-decision-leaving-intact-landmark-us-healt/599060/

· https://www.healthcaredive.com/news/cmmis-fowler-more-mandatory-payment-models-likely/601258/

· https://www.fiercehealthcare.com/payer/ahip-launching-first-rebranding-effort-nearly-2-decades

· https://www.biopharmadive.com/news/icer-insurers-scrutiny-drug-plan-design/600767/

· https://www.fda.gov/drugs/news-events-human-drugs/fdas-decision-approve-new-treatment-alzheimers-disease

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive and Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends: Value as the Differentiator

Inizio Ignite — Thu, 10 Jun 2021 07:00:00 -0400

Six years after the Medicare Access and CHIP Reauthorization Act (MACRA 2015), Vynamic’s Mindy, Ryan, and Jen discuss where we are today in the transition from Fee-For-Service (FFS) reimbursement to Value-Based Care (VBC). The episode opens with an acknowledgment that VBC is at a crossroads – the transition has been bumpy, VBC models have been “consistently inconsistent” (2:10), and the misalignment of payer and provider compensation models continues to be an ongoing challenge (3:18). The conversation then moves to what is needed for this transition to VBC to be successful; it requires operational overhaul (5:10), robust analytics, appropriate engagement of providers, and health system transparency. Innovation takes time and transitioning to VBC requires a shift in cultural mindset and a detailed strategy for change and adoption (8:10). The episode then explores what VBC means for Life Sciences companies, as the industry starts to reckon with the development of more expensive products with higher intrinsic value (14:50), including curative one-time treatments and gene therapies. From a market access perspective, Life Sciences companies should be creative with contracting and how they approach payers and providers about the products they bring to the market (15:18). Ultimately, these stakeholders will need to reach a middle ground to make products accessible to the right patients (20:04). As an industry, we should strive for “the art of the possible” (21:33) and engage in cross-sector thinking to make VBC models successful.

Podcast Tags: healthcare, MACRA, fee-for-service, value-based care, reimbursement, innovation, Life Sciences, strategy, market access, value-based payment over time (VBPOT)

Source Links - Below, we've listed links to some of the facts and resources discussed on this show.

- https://revcycleintelligence.com/features/entering-the-next-phase-of-value-based-care-payment-reform

- https://www.fiercehealthcare.com/payer/new-cmmi-director-says-value-based-care-models-at-crossroads?mkt_tok=Mjk0LU1RRi0wNTYAAAF8k4XqnunZZyMo3p_xn3tEs3yH708uXgCNuApAFnJQHSR0EYcv1E2LCt6NlhnrwdH2JyVf-V_pxlSfU24GHKz3P3xDIZMa8jQIoLXYaPdibJyNaBh1Cc4&mrkid=152778267

- https://www.fiercehealthcare.com/payer/verma-says-value-based-care-models-haven-t-made-good-return-investment

- https://www.fiercehealthcare.com/payer/providers-call-for-another-chance-to-sign-up-for-direct-contracting-model?mkt_tok=Mjk0LU1RRi0wNTYAAAF8dKGQQGD5eCW9fP3QjJTt2D336_V8b5iB8tDE7JqOsFLKdsRpvjVAlrQMysKq4T7UamDcOD1mve6rocLCDDeRVC2cdYdiQ8iLjpaC6J0UFZyS_CaD5xk&mrkid=152778267

- https://www.fiercehealthcare.com/practices/medical-groups-urge-cms-to-walk-back-aco-quality-overhaul-citing-potential-negative?mkt_tok=Mjk0LU1RRi0wNTYAAAF824GfFyUI8FL_gS064nifCYSR3Zuk0KLpuNBZaeS1tB3UYGjMu883L-Dr2vtKP2pn19XwOcAZW-KlyrW9Zq1P7IUionDrt-hi739yRxkSO6YfNeiaYl4&mrkid=152778267

- https://revcycleintelligence.com/news/a-new-administration-value-based-payment-to-dictate-2021-success

- https://www.fiercehealthcare.com/practices/industry-voices-3-questions-providers-need-to-prioritize-as-they-look-to-take-more-risk?mkt_tok=eyJpIjoiWW1JeFpESmlPRFEwWkRsaSIsInQiOiJ2dlcwTkRqUUVsUUpUVm94T2h3cTd5UzNYcWp0cUJwZHpKVWUxZUxZVXRFVTFWamx4Ykh1NDJXckptYVIxZitFQzBDM1VvcncrWGRsQ1JNUzdDK2lOTURPOVQ2RVAzQmNib0dsWDVIOUhhMmlqOEpGc01aUGd4dktrU1RXNmVnWHpqaGFSb3RBYWdBZ3hOWXMzZnpzWkE9PSJ9&mrkid=152778267

- https://digitally.cognizant.com/value-based-care-in-life-sciences-whats-it-worth-to-you-third-of-a-multipart-series-codex5396/

- https://www.zs.com/insights/new-era-value-based-contracts

- https://www.bakertilly.com/insights/implications-of-value-based-care-for-the-life-sciences

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – May 27, 2021

Inizio Ignite — Thu, 27 May 2021 07:00:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the potential waiving of international patent protections for COVID-19 vaccines (00:35), Walmart’s acquisition of telehealth company MeMD right as AmazonCare signs its first customer (05:20), and movement in the hospital-at-home space with Mayo Clinic and Kaiser Permanente’s investment into acute care company, Medically Home (08:53).

Podcast Tags: healthcare, healthcare news, telehealth, healthcare investment, COVID-19

Source Links - Below, we've listed links to some of the stories and resources discussed on this show.

· https://www.npr.org/sections/coronavirus-live-updates/2021/05/05/993998745/biden-backs-waiving-international-patent-protections-for-covid-19-vaccines

· https://www.bloomberg.com/news/articles/2021-05-08/eu-tells-biden-to-export-vaccines-now-and-worry-about-ip-later?mkt_tok=ODUwLVRBQS01MTEAAAF89Tk5m7ShsEm0KIkMwOZK39Dv8cr78LRG7Zgbx9L0rVPl7tdE1HirKtLrMu-etXgRb0GIFGXyrR8-bQ-4tRneOXc_zVB3C8kiIao0YiDN6Hyt

· https://www.fiercepharma.com/pharma/don-t-expect-lifting-covid-19-vaccine-patents-to-happen-quickly-if-at-all-analysts?mkt_tok=Mjk0LU1RRi0wNTYAAAF89hxn0kk_FRFBZ_3Iwevy1qT4RcJk2wCs46oWxbD8fmpyepvvK6RmMfySqLByOxW0hynnfzL9howEQAeszvDQSJTP4wfhqej51xQfU3KY7f16B8NdKg&mrkid=65631392

· https://www.reuters.com/business/healthcare-pharmaceuticals/wto-chief-says-hopes-covid-patent-issue-settled-by-december-2021-05-10/

· ttps://www.fiercehealthcare.com/tech/walmart-to-acquire-telehealth-company-memd-as-amazon-care-signs-first-customer?mkt_tok=Mjk0LU1RRi0wNTYAAAF89okEjqsNtLXuuD1iCcPyOubkq1L__X2wSAnpPvwgaltLmvcQFjYiGEvYgGEP2GK6f_SBsnPvy20xpbb90EGf1QZbzVHBsxDW-o1hw26fmGu8Fc8sOA&mrkid=65631392

· https://www.statnews.com/2021/05/12/telehealth-companies-are-fueling-a-lobbying-frenzy-to-protect-their-covid-boom/

· https://www.businessinsider.com/amazon-diagnostics-new-brand-home-medical-tests-covid-sti-genomics-2021-5#

· https://www.fiercehealthcare.com/tech/mayo-clinic-kaiser-permanente-to-scale-up-hospital-at-home-efforts-100m-investment-into-tech?mkt_tok=Mjk0LU1RRi0wNTYAAAF9DwRCUxxqoJ70XBEBsX0AFOPs6sbfyoNGgqhYxxoyKvSsMG7hMDITEzeITH-NTeupzCjSG7ChTbOZ7D41LhujDt_KqUUp8S4vIoYJi91Yhe1kPordfA&mrkid=65631392

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Bonus Episode – Mental Health and Healthcare

Inizio Ignite — Thu, 20 May 2021 07:00:00 -0400

Mental Health Awareness is a national focus in both the US and the UK during the month of May. Now, more than ever before, mental and behavioral health are at the forefront of healthcare discussions, as individuals across the globe grapple with the COVID-19 pandemic and the accompanying recession. In this special bonus episode, Vynamic’s Kevin Fletcher discusses the importance of mental and behavioral healthcare, and what challenges and opportunities industry leaders should be considering.

Podcast Tags: healthcare, mental health, behavioral health, telehealth, digital health

Source Links - Below, we've listed links to the resources referenced in the episode

· https://www.nami.org/Get-Involved/Awareness-Events/Mental-Health-Awareness-Month

· https://www.kff.org/coronavirus-covid-19/issue-brief/the-implications-of-covid-19-for-mental-health-and-substance-use/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Kevin Fletcher, Director

kevin.fletcher@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends: Whole Person Care

Inizio Ignite — Thu, 13 May 2021 07:00:00 -0400

Social, non-medical factors (including economic factors, neighborhoods, employment, and physical safety) play a major role in individual and population health – Jen, Mindy, and Ryan discuss how partnerships and technology solutions are addressing key social determinants of health, and what leaders should be thinking about as the system evolves its focus and investment in “whole person care.” The episode opens with a discussion of healthcare partnerships and innovations addressing food insecurity (01:44), housing instability (04:52), financial strain (07:40), and transportation (09:45). Complexity and fragmentation in both the healthcare and social services systems are driving a wave of innovations linking patients to social services at the point of care (12:40). As the industry continues to move toward whole person care, healthcare leaders should be considering how they harness data to determine ROI (16:50) and if their goals are best achieved through partnerships with local organizations (20:49).

Podcast Tags: healthcare, whole person care, social determinants, population health, public health

Source Links - Below, we've listed links to some of the stories and resources discussed on this show.

· https://www.fiercehealthcare.com/payer/blue-cross-nc-takes-aim-at-food-insecurity-slew-new-pilot-programs

· https://www.prnewswire.com/news-releases/cvs-health-invests-114-million-in-affordable-housing-across-the-country-in-2020-301232866.html

· https://www.fastcompany.com/90291860/this-healthcare-giant-invests-millions-in-affordable-housing-to-keep-people-healthy

· https://news.ibx.com/independence-gradfin-reduce-student-loans/

· https://www.fiercehealthcare.com/digital-health/lyft-pass-for-healthcare-lets-patients-book-their-own-rides-to-doctor?mkt_tok=Mjk0LU1RRi0wNTYAAAF8ebWO55uo0uCPrvrnKsgvNRT-zpwscBBoxU3JD2Mb5IzuV-O9OXgNrfI4vWQElqoSaSVZCY_z2WKFYLmYaf-v_Ku2EvuycMO0j6iu_XxX7HfwPv8a6Fk&mrkid=152778267

· https://www.roundtriphealth.com/

· https://www.nowpow.com/

· https://www.fiercehealthcare.com/tech/health-tech-startup-building-social-care-networks-and-it-just-reached-unicorn-status

· https://www.bluezones.com/blue-zones-results-albert-lea-mn/#section-2

· https://www.healthleadersmedia.com/welcome-ad?toURL=/clinical-care/social-determinants-health-lead-or-partner-0

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – April 29, 2021

Inizio Ignite — Thu, 29 Apr 2021 07:56:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: President Biden’s plans for healthcare in the budget, infrastructure, and American Families Plans (00:43), the recent CMMI announcements regarding payment models (09:05), and a flurry of activity in the EHR space (15:32).

Podcast Tags: healthcare, healthcare news, CMS, direct contracting, EHR

Source Links - Below, we've listed links to some of the stories and resources discussed on this show.

· https://www.fiercehealthcare.com/payer/3-major-health-items-included-president-biden-s-budget-request?utm_medium=nl&utm_source=internal&mrkid=65631392&mkt_tok=Mjk0LU1RRi0wNTYAAAF8ZSpp0j-jtHWMAfGixLTfQeFoKl4m3TuzlhioeaeHGZQWuZ__w72lH5jg5GabFoTKeNp1T8VcFLSAoJL4o5YlZIBEC0QfhToXANutUyti93CVcTdCxQ

· https://www.npr.org/sections/health-shots/2021/04/09/985567929/whats-in-bidens-400-billion-plan-to-support-families-long-term-health-needs

· https://www.vox.com/2021/4/15/22383587/biden-american-jobs-plan-long-term-care

· https://www.washingtonpost.com/us-policy/2021/04/12/sanders-pelosi-biden-obamacare-medicare/?mkt_tok=ODUwLVRBQS01MTEAAAF8ZRDWoJHYKl66dg0Si4uXfkKCBWh9R5lK3RU7l7egshsgkHIvcqYxh3qQ2ehZMHuvB9xjrvRJuQn-O3FXCIFxHUKDXRJje0yTim4IXzLoqNmA

· https://www.fiercehealthcare.com/payer/providers-call-for-another-chance-to-sign-up-for-direct-contracting-model?mkt_tok=Mjk0LU1RRi0wNTYAAAF8dKBFwN78GcSsM-2atfK7uToG4V8zncrqNmbDJHag3XUOgeB5M9wNobnIVJsIt7EzDGd9j8x2EHs0B5dk64ftHmDC6FD6-swFo7SIliLNdLZ5kkaczw&mrkid=65631392

· https://www.fiercehealthcare.com/payer/here-are-payment-models-cms-has-either-pulled-for-review-or-delayed

· https://www.healthcareitnews.com/news/confusion-remains-about-onc-information-blocking-rules-even-after-start-date

· https://www.healthcareitnews.com/news/google-has-another-go-patient-health-record-software

· https://www.bloomberg.com/news/articles/2021-04-12/microsoft-makes-big-bet-on-health-care-ai-technology-with-nuance?mkt_tok=ODUwLVRBQS01MTEAAAF8ZRDWn1VlEJ1RYylQefJ0RpmQECdFaqNI4TZ9qJvQ2j8pF_MHB3fS1bLfCVFrQ3At2soUsZP16JiOg2p0py8bLh52Sae8paqPvi5oirHqtn1P

· https://www.fiercehealthcare.com/tech/ehr-startup-canvas-medical-lands-17m-series-a-and-new-partnership-anthem?utm_medium=nl&utm_source=internal&mrkid=65631392&mkt_tok=Mjk0LU1RRi0wNTYAAAF8ZSpp0q5yv3DZt_vJ5JkvKRItiHnaMsfE5k96OfGrrWKi8qpl-OO-28BW1yRkbHdRaNTetZ7mNasg7kBIvJDxv_Z-oTyXBDOd1RYyC4GREaax76Om5Q

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Spotlight Trends: Care Model Innovation

Inizio Ignite — Thu, 15 Apr 2021 08:24:00 -0400

The episode opens with a discussion of what’s spurring these changes (00:50), including the importance of the establishment of the Center for Medicare and Medicaid Innovation (05:11) and the Quadruple Aim (06:45). Over the last decade, ACO models have been a huge source of savings and learnings for CMS (07:13), and even commercial markets (10:05). Reimbursement truly sets the tone and shape for care model innovation (13:17), whether we’re talking about Next Generation ACOs, Direct Contracting (14:28), or even Direct-to-Employer Contracting (18:00). As care model innovation continues, healthcare leaders should be thinking beyond the technical aspects (20:48), not overlooking the importance of change management, capability building, and culture development.

Podcast Tags: healthcare, care models, innovation, ACO, direct contracting, quadruple aim

Source Links - Below, we've listed links to some of the stories and resources discussed on this show.

· https://innovation.cms.gov/innovation-models#views=models

· https://www.cms.gov/Medicare/Quality-Initiatives-Patient-Assessment-Instruments/Value-Based-Programs/MACRA-MIPS-and-APMs/MACRA-MIPS-and-APMs#:~:text=The%20Medicare%20Access%20and%20CHIP,the%20Quality%20Payment%20Program%20that%3A&text=Streamlines%20multiple%20quality%20programs%20under,Based%20Incentive%20Payments%20System%20(MIPS)

· https://robertpearlmd.com/lessons-macra/

· https://www.fiercehealthcare.com/payer/naacos-calls-for-becerra-to-stem-losses-aco-participation-calls-for-increase-to-aco-savings?mkt_tok=Mjk0LU1RRi0wNTYAAAF7_ioIe6hTHSK2F64EV9LUrhxTPE2HHobV27D-br6GMS2McZnhTwnbCbARn-XYqXeQZKR0hxDk7zwo3jCO_HGwDI9r6-bt8PjKqfYW_ahOZHX3S5Iu_eA&mrkid=152778267

· https://innovation.cms.gov/innovation-models/gpdc-model

· https://www.fiercehealthcare.com/payer/industry-voices-direct-contracting-providers-opportunity-for-forward-thinking-employers?mkt_tok=Mjk0LU1RRi0wNTYAAAF8HRFPlmGwEzapC2b0t14Ks8pYOt74YCWHjBNyzp6ltMGGTkhsg1WzuO7GYD5Jfufw6ninujRfZX6Px4mZyy4tXYxDnoIQ54Zl-ViUHmz8XNLJPnb9xYY&mrkid=152778267

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Head of Provider Sector

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – April 1, 2021

Inizio Ignite — Thu, 01 Apr 2021 10:17:00 -0400

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the 11th anniversary of the Affordable Care Act (00:46), the confirmation of Xavier Becerra (06:29), and recent announcements from Transcarent and Amazon Care (11:05).

Source Links - Below, we've listed links to some of the stories and resources discussed on this show.

• https://www.washingtonpost.com/health/becerra-squeaks-through-confirmation-vote-to-become-hhs-secretary/2021/03/18/cd11bac4-8750-11eb-8a8b-5cf82c3dffe4_story.html?mkt_tok=ODUwLVRBQS01MTEAAAF79SJML2Iwo2rw8_Ud2DXU7lNrBRfFv8DvZiNcbRBjYUwb2VoIJbmfCxidf0cLphTwFpoSRcKk4D-Dfe7lqBYeawTzN6irdWbugSzXFoZlbzO-

• https://www.fiercehealthcare.com/tech/game-competition-healthcare-space-heats-up-as-amazon-care-expands-analysts-say

• https://www.forbes.com/sites/katiejennings/2021/03/18/concierge-medicine-on-steroids-startup-raised-40-million-to-disrupt-primary-care/?sh=22466aa55650

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Bonus Episode – Disparities in Maternal Health

Inizio Ignite — Thu, 25 Mar 2021 08:07:13 -0400

The journey into motherhood comes with its own unique risks and outcomes that are determined by one’s country of birth, socioeconomic status, education, and even race. In this bonus episode of Trending Health, Vynamic’s Diversity & Inclusion Council presents excerpts from a recent panel on the Disparities in Maternal Health in honor of International Women’s Day. The panel discussion was led by Vynamic Director Tilewa Otunba Nwaeze and featured Kassandra Margetis, LCSW-R, former Manager of Mental Health & Strategic Partnerships at the NYC Bureau of Maternal, Infant & Reproductive Health and Kendra Mitchell, an MFA candidate in the Peter Stark Producing Program at USC and currently working as Associate Producer on Maternity, an upcoming short film highlighting the black maternal mortality crisis.

Spotlight Trends: Virtualization Is The New Now

Inizio Ignite — Thu, 18 Mar 2021 07:48:00 -0400

The episode opens with a discussion of what is driving this change (00:47), specifically the acceleration due to COVID-19 – from rapid stand up due to necessity, to increased comfort as more patients experienced virtual care, to the removal of regulatory and reimbursement barriers. While “telehealth” may be the first thing that comes to mind when talking about virtualization in healthcare, there is so much more (06:05) – including remote patient monitoring to manage chronic disease (06:20), the incorporation of patient-generated health data into care management (08:22), decentralized clinical trials (09:40), and digital HCP engagement in life sciences (10:40). As virtualization continues to mature, healthcare leaders should be thinking about (12:35) operationalization, information security and data privacy (13:03), data mapping and management (13:45), and capabilities development (14:05). Virtualization in healthcare provides an opportunity for increased access and reach across geographies (15:25), demographics (16:21), and mental health services (17:00). Payment parity and favorable policy decisions will be critical in maintaining momentum in virtualization (18:02).

Podcast Tags: healthcare, virtualization, telehealth, remote patient monitoring, e-detailing,

Source Links - Below, we've listed links to some of the stories and resources discussed on this show.

· https://www.jmir.org/2020/9/e20786/

· https://www.kff.org/womens-health-policy/issue-brief/opportunities-and-barriers-for-telemedicine-in-the-u-s-during-the-covid-19-emergency-and-beyond/

· https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7448894/

· https://news.careinnovations.com/blog/rpm-growing-in-popularity-for-chronic-disease-management

· https://mdgroup.com/blog/why-decentralisation-is-the-future-of-clinical-trials/

· https://www.accenture.com/us-en/insights/life-sciences/coronavirus-changing-pharma-hcp-engagement

· https://www.fiercehealthcare.com/hospitals/money-behind-mental-health?utm_medium=nl&utm_source=internal&mrkid=152778267&mkt_tok=eyJpIjoiT0RVek1EVTRZelZoTlRrMiIsInQiOiJsWWNQNVJVTnNDMXl0V3NMWEJkZU1YV3dRVCtJK1lyQm9Zd1E5bEViUnhNdXJVR3Z0eHlsMU9vOGlkWDFQQ3JrMXRPRFlQWFdQZU0waWlNck1LMFF2T1JcL1F4QUxOUENndGlCZTJwR1k5N3lLOGRLRWFrOWZuUHhwNUhnTE1MWVhPeWNrVk1PNkpGcFZrWlBOVzNzVm13PT0ifQ%3D%3D

· https://www.fiercehealthcare.com/tech/house-health-leader-calls-for-permanent-medicare-telehealth-expansions-but-concerns-about?mkt_tok=Mjk0LU1RRi0wNTYAAAF7nIf

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Learning Lead

mindy.mcgrath@vynamic.com

Ryan Hummel, Executive

ryan.hummel@vynamic.com

Jen Burke, Healthcare Industry Strategist

jen.burke@vynamic.com

Trending News – March 4, 2021

Inizio Ignite — Thu, 04 Mar 2021 09:04:00 -0500

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: the latest in vaccine development from Pfizer, Moderna, J&J, and AZ (00:29), the review of 340B in the courts (06:48), Aetna’s re-entry into the ACA exchanges (13:38), and the announcement of the new health data start-up, Truveta (16:33)

Spotlight Trends: Business Model & Partnership Innovation

Inizio Ignite — Thu, 18 Feb 2021 08:43:44 -0500

With healthcare organizations expanding across the value chain and blurring boundaries across sectors, Jen, Mindy, and Ryan discuss the trend towards business model and partnership innovation. The episode opens with a discussion of what is driving this change (00:45), specifically consumers, complexity, connected care, cost, the need to create and capturing value, and of course, COVID-19 (04:08). At (06:28) the conversation shifts to discussing a few specific business model and partnership innovation examples, including the Oak Street-One Medical partnership (06:50), the Humana-Dispatch health partnership (08:44), and the Hims/Hers-Privia Health partnership (10:32). Traditional life science companies continue to pursue unique launch partnerships, licensing opportunities, and distribution agreements (11:06), while healthcare organizations are spinning out their in-house technology solutions as independent offerings (12:37). The episode concludes with a discussion of what healthcare leaders should be considering to make these new partnerships and models successful (13:48), including clearly defined goals and success metrics, transparency, and agility.

Trending News – February 4, 2021

Inizio Ignite — Thu, 04 Feb 2021 08:54:56 -0500

In this new minisode series, Mindy, Ryan, and Jen discuss a few recent newsworthy items healthcare leaders should be considering. The episode opens with a discussion of the Biden administration’s initial response to the COVID-10 pandemic (00:35), including the pledge to administer 100 million doses in his first 100 days, the invocation of the Defense Production Act, and the establishment of his COVID Response Taskforce. The conversation then moves to analyzing key healthcare hires in the Biden administration (06:47), including the nomination of Xavier Becerra for HHS Secretary, Vivek Murty for Surgeon General, Rochelle Walensky of the CDC, and Janet Woodcock of the FDA. Outside of the political landscape, vaccine development and distribution continues to make headlines (10:52), with more Americans expressing willingness to receive the vaccine, J&J releasing positive trial results, trials starting in juvenile populations, and Merck pulling their vaccine candidates from development. The episode concludes with a discussion of how Biden’s regulatory freeze memo (15:12), could directly counteract some lame-duck Trump decisions, particularly changes to HIPAA privacy rules, the FDA’s authority over medical devices, and prior authorization requirements.

Spotlight Trends: Looking Forward in 2021

Inizio Ignite — Thu, 21 Jan 2021 12:09:14 -0500

The episode opens with a discussion of widespread virtualization (00:58), as the industry shifts focus from the rapid adoption precipitated by the COVID-19 crisis to operationalization and refinement of the customer experience, particularly as a generation of digital natives move into leadership positions and increasingly utilize healthcare services (03:06). At (06:30) the conversation shifts to business model and partnership innovation trends, as new and existing players look to unlock new opportunities across the value chain and become more agile in how they bring solutions to the marketplace (09:30). Organizations are diversifying their portfolios – pursuing multiple partnerships, working across sectors, and entering new spaces. Accompanying this is an innovation in care models (12:50), as the industry starts to reimagine healthcare as an interconnected ecosystem in response to increasing cost pressures and consumer demands. The healthcare hub model, whether pharmacy, health system, or IDN-driven, could be a key factor in success and sustainability in this new environment (16:05). Driving both the business and care model innovation trends is the industry shift to value as the differentiator (18:03) – the pandemic’s exposure of the risks of the fee-for-service model, the success of early CMS programs, and industry recognition that the system needs to change is likely to accelerate the operationalization and expansion (23:41) of value-based models. Beyond reimbursement, across the industry there is an acknowledgement of whole person care (24:40) – a recognition of the importance of social determinants of health and changing consumer preferences around health and wellness. Technology and data sharing are enabling the personalization of health (28:16) that today’s consumers are starting to demand when it comes to their care experience.

Spotlight Trends Minisode: Healthcare Technology

Inizio Ignite — Thu, 17 Dec 2020 10:03:18 -0500

As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Healthcare Technology Sector Advisor, Chrisna Govin, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion of the accelerants that are causing rapid adoption of technologies across the healthcare ecosystem, including COVID-19, continued growth of the aging population, increasing diversity and inclusion expectations, and overall comfort with technology (00:35). The scope of virtual care is rapidly expanding across care settings, use cases, and specialty care (01:15) and health plans and providers are considering new digital front doors in seamlessly connecting patients with care (01:59). Consumer whole person focus is broadening the definition of health, what it means for their portfolios, and what technology and data partnerships they will need to support this shift (02:42). The race for actionable intelligence is making new and innovative partnerships with technology companies critical to success across the healthcare industry (03:56). The interview closes with consideration of the impact of these trends (05:10), including the faster evolution, increased flexibility, and improved resilience of the healthcare industry.

Spotlight Trends Minisode: Health Plans

Inizio Ignite — Thu, 10 Dec 2020 09:14:29 -0500

As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Health Plans Sector Advisor, Saurabh Raman, to discuss the trends he sees being the most impactful in 2021. The episode opens with a discussion of medical utilization and the impact on consumer costs (01:20). The conversation then moves to the impact on reimbursement of the shift to virtual care (02:49) and the continued expansion of voluntary and specialty benefits (03:50). The interview closes with consideration of the impact of these trends (05:20), including potential spending spikes and cost pressures from decreased utilization (05:40), and improved cost of care and outcomes through telehealth and expanded coverage (06:45).

Spotlight Trends Minisode: Provider

Inizio Ignite — Thu, 03 Dec 2020 08:50:35 -0500

As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Provider Sector Advisor, Ryan Hummel, to discuss the trends he sees being the most impactful in 2021. The episode opens with a discussion of the rapid expansion of telehealth, the recent decline in preventative care services, and system recovery in the wake of the COVID-19 pandemic (0:50). The conversation then moves to the impact of these trends (04:24), including the need to change strategies to capitalize on telehealth opportunities and proactively work to mitigate long-tail effects of missing key preventative care measures like mammograms, colonoscopies, prostate exams, and childhood vaccinations. The interview closes with a call for provider organizations to be proactive, mobile, and agile in patient engagement and future care delivery (6:20)

Spotlight Trends Minisode: Life Sciences

Inizio Ignite — Tue, 24 Nov 2020 08:33:00 -0500

As 2020 winds down, we want to look to the year ahead. In this minisode, we sit down with Vynamic’s Life Sciences Sector Advisor, Karen Baldry, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion of the COVID-19 vaccine and the shift in focus from clinical trials to supply, distribution, pricing, and access (01:15). Even after a vaccine is available, life sciences organizations will likely still see long term impacts of the pandemic across the business (01:52), with digital becoming an increasing area of concentration and innovation (02:15). The conversation then moves to the impact of these trends (03:00), including changes to future vaccine and drug development, interactions with HCPs (04:05), and investment in omnichannel (5:04). The interview closes with the hope that learnings from 2020 unlock new opportunities for life sciences companies and organizations across the entire healthcare industry (6:09).

Election 2020: Impact on Healthcare

Inizio Ignite — Thu, 19 Nov 2020 09:32:40 -0500

The 2020 election saw historic turn out with over 62% of the eligible voting population and more than 148 million votes cast. Healthcare was a key issue this election, particularly given candidates’ divergent policies and the increased attention on public health during the current COVID-19 pandemic. The episode opens with a discussion of what a Biden presidency could mean most immediately for the healthcare industry (01:11), from a more federally-driven approach to managing the pandemic, to reversing President Trump’s decision to leave the World Health Organization, to expanding funding for mental health services and the 21st Century Caregiving Workforce. At (04:09), the conversation shifts to a wider perspective of Biden’s healthcare agenda, from building off the Affordable Care Act to expand access and affordability in the modern healthcare ecosystem, to reversing some of President Trump’s healthcare executive orders and increasing awareness of the ACA marketplaces. With run-off elections in Georgia likely to determine the Senate majority, the President-Elect will need to be thoughtful in his cabinet selections (08:30) and which levers he can pull to impact healthcare change outside of congressional channels (10:00). However, there is no escaping that core components of his agenda require Senate cooperation, such as adding a public option, allowing CMS to negotiate directly with drug manufacturers, and increasing the premium tax credits (10:52). Adding to the uncertainty over what a Biden administration will be able to accomplish from their healthcare agenda is the looming Supreme Court ruling on the Affordable Care Act (12:46). Unwinding the ACA would have far-reaching implications across the healthcare industry, from individual coverage to value-based care to biosimilars approval (13:55). Scenario planning will be key for healthcare organizations as they navigate the uncertainty around the severability of the individual mandate (16:37); however, recent events have shown the strength of the ACA marketplaces even in the absence of a functioning federal mandate (17:56). Anticipation is high to see just what next year’s run-offs and Supreme Court rulings mean for Biden’s policy and healthcare industry.

Spotlight Trends Minisode: Public Health

Inizio Ignite — Thu, 05 Nov 2020 09:05:48 -0500

As 2020 winds down, we want to take a look at the year ahead. In this minisode, we sit down with Vynamic’s Public Health Sector Advisor, Mindy McGrath, to discuss the trends she sees being the most impactful in 2021. The episode opens with a discussion around the uncertainty of the Affordable Care Act (01:06) and the CMS commitment to total value reimbursement (02:40). An increasing push toward interoperability and data sharing (03:48), accelerated FDA approvals (04:54), and the incorporation of social determinants into public health policy and practices (05:30) are also notable trends. The conversation closes (07:05) with a discussion of the potential impact of these trends.

COVID-19: Vaccine Development & Distribution

Inizio Ignite — Thu, 22 Oct 2020 09:09:19 -0400

The COVID-19 pandemic has spread to more than 33 million people worldwide, sending the healthcare industry racing to find a safe and effective vaccine. With over 42 candidates now in human trials, the conversation is evolving from not only when a vaccine(s) will be available, but also how those vaccines will be distributed to effectively halt the spread of the virus. The episode opens with a discussion of the changes to the traditional vaccine development process being undertaken to meet the objectives of Operation Warp Speed and (05:11) the potential long-term impacts it could have on future vaccines. At (07:18), the conversation shifts to a discussion of potential challenges for local health organizations developing and executing COVID-19 vaccine distribution plans – from storage requirements (08:39), to the need for consecutive doses (10:15), to difficulties of reaching underserved patients (10:54). Innovative partnerships (12:00) will be critical in ensuring widespread distribution, the spread of public health information, and ensuring patient compliance (13:00). Capacity planning (13:17) and provider recruitment (13:38) will be critical as demand and scope change from phase to phase of distribution. The conversation closes (14:13) with a discussion of how public health providers, health plans, and other industry players might encourage adoption of future COVID-19 vaccines, the importance of building public trust in the safety of the vaccines being brought to market, spreading information on when and how to receive the vaccine (16:28), and communicating the long-term efforts that will be required to bring the virus under control (18:17). Based on public opinion polls (19:50), there will certainly be a need for public education on (21:03) potential side effects, (21:55) the risk/benefit ratio, and (23:05) the long-term safety protocols in place in order to ensure widespread adoption of a COVID-19 vaccine.

Introducing Season 2

Inizio Ignite — Thu, 15 Oct 2020 09:08:59 -0400

Introducing Season 2 of Trending Health. Over the last year we’ve featured entrepreneurs and experts from across the healthcare industry, covering topics from AI, telehealth, and cloud pharmacy, to organizational culture, design thinking, and innovation. Check out the episode to hear what will be new in Season 2!

Bonus Episode – Digital Pharmacy and Blink Health

Inizio Ignite — Thu, 01 Oct 2020 12:07:01 -0400

On this bonus episode we dive deeper into the topic of digital pharmacies. The often confusing world of prescription drug pricing is experiencing revolutionary change. As digital and cloud solutions enable new online pharmacy service offerings to emerge, new ways for consumers, patients, and providers to open the curtain to lower prices for medications are being created. Friend of Vynamic Albie Salvatore, VP of Clinical Technology Sales at Blink Health joins us to chat about this topic and how his organization is providing services to help lower cost and improve access.

Bonus Episode – Digital and Life Sciences

Inizio Ignite — Thu, 17 Sep 2020 09:20:37 -0400

Digital solutions have been a cornerstone of Life Sciences marketing efforts for some time. Will that continue and how do Life Sciences organizations utilize digital to enhance customer experience? On this bonus episode of Trending Health we take a deeper look at this topic with friend of Vynamic Ryan Billings, Head of US Oncology Digital Marketing & Customer Experience at GSK. With many years of social media and digital experience spanning across various healthcare organizations, Ryan shares the interesting evolution, opportunities, and challenges in digital.

Bonus Episode – The Story of Bainbridge Health

Inizio Ignite — Thu, 27 Aug 2020 12:42:05 -0400

On this bonus episode we dive deeper into the topic of entrepreneurial methodologies and idea harvesting within healthcare organizations. While medication is meant to help in the treatment of people, the combination of highly sensitive medicines, complex workflows, and disparate technology platforms can risk patient safety and present avoidable costs for healthcare organizations. We are joined by friend of Vynamic Sean O'Neill to chat about this topic and how his organization, Bainbridge Health, is providing services to hospitals to enhance medication data.

Entrepreneurial Methods & Incubating Ideas in Healthcare

Inizio Ignite — Thu, 13 Aug 2020 09:22:42 -0400

On this episode we are looking at the topic of entrepreneurial methodologies and idea harvesting within healthcare organizations. As competitive pressures escalate in the search for value and new entrants come to the market offering disruptive solutions to try and address access, quality, cost, and improved consumer experience, opportunities exist within all healthcare organizations to adopt entrepreneurial methodologies that could pave the way to future growth. To help us dive into this topic is friend of Vynamic and thought expert Patrick FitzGerald, President & CEO of TFC Ventures Group.

Innovations in Healthcare

Inizio Ignite — Wed, 22 Jul 2020 20:00:00 -0400

Right now, countless initiatives between innovators, health systems, and public health organizations are being adopted in an effort to expand access to affordable, quality healthcare and improve health outcomes for patients around the world. In this episode of Trending Health, we talk to Vynamic partner Innovations in Healthcare and Duke Global Health Innovation Center about their aim to improve healthcare worldwide by supporting the scale and impact of promising innovations. Friend of Vynamic Lisa Bourget, Senior Director, Strategy, Management and Partnerships at Duke Global Health Innovation Center shares more on the promising new strategies underway to address global health challenges.

Advocacy, Stigma, and HIV: Where Are We Today?

Inizio Ignite — Thu, 25 Jun 2020 12:57:00 -0400

When we think about HIV, what do we associate with it? Many of us will think about the AIDS epidemic in the US that took off in the 1980s, or perhaps the tangential relationship with the LBGQT community. While tremendous progress has been made in the science of HIV treatment through the development of better anti-retroviral therapies which have significantly reduced AIDS-related deaths and improved long-term health outcomes for people living with HIV, stigma continues to exist. Today, we’re going to take a closer look at HIV and how advocacy efforts continue to address associated stigma.

We are taking a deeper look at this topic with friend of Vynamic Greg Langan, Program Manager for the South Jersey Regional Partner of the Northeast/Caribbean AIDS Education & Training Center. Greg holds a Master’s Degree in Social Work and Master’s Degree in Public Health from Temple University. In addition, he is an Adjunct Professor of Health Communication with The College of New Jersey. As a self-identified cisgender gay man, his passions reside in stigma reduction and the elimination of health disparities for folks within the LGBTQ community.

Design Thinking in Life Sciences

Inizio Ignite — Thu, 21 May 2020 12:00:57 -0400

Design thinking may be one of the hottest buzzwords echoing throughout the halls of the business and technology worlds today, but the concept is not new. Since the late 1950s, designers of products of all types have employed and adhered to principles of design thinking like empathy, prototyping, co-creation, and user-centricity to create technical and physical products we all use today. Recently, as the gap between patient and healthcare companies has narrowed, the life sciences sector has shown a heightened interest in applying design thinking to the products and services they create and offer. To dive deeper into this topic I am joined by our resident expert Mike Cottone, a Director at Vynamic.

Overnight Innovations in Response to Coronavirus

Inizio Ignite — Thu, 07 May 2020 10:59:00 -0400

Nimble innovation has accelerated in the face of the coronavirus pandemic. The collective response to the crisis has inspired an outpouring of creativity and ingenuity as individuals and organizations are innovating overnight to respond to the challenges this crisis presents. In this episode, we’re discussing some of these innovations and the people and organizations behind these incredible efforts.

COVID-19: An Approach for Business Re-Opening

Inizio Ignite — Thu, 23 Apr 2020 13:48:38 -0400

The onset of COVID-19 and its rapid spread across the globe presents uncertainty today. As measures like social distancing settle into everyday life, businesses are contending with a myriad of decisions about when and how to move forward thoughtfully to ensure their employee’s health, safety and wellbeing along with business livelihood. In this episode we are discussing the considerations of a phased approach to re-entry in the workplace.

Initial Observations on the COVID-19 Pandemic

Inizio Ignite — Fri, 27 Mar 2020 09:05:00 -0400

The rapidly evolving coronavirus pandemic is a public health crisis. It has highlighted both the powerful spirit of partnership to respond and the fragmented nature of healthcare today. In this special episode we're sharing our initial observations and reflections including how the pandemic may impact the future of the healthcare industry.

The Critical Future of Telehealth

Inizio Ignite — Thu, 20 Feb 2020 09:39:00 -0500

With approximately 62 million Americans (1 in 5) living in rural areas, time can be a critical factor in treating individuals suffering from acute conditions like strokes. Telehealth has become a cornerstone of delivery options in the healthcare industry, and while many associate this technology with more basic primary care services, the market has evolved with a focus on life-saving delivery services such as telestroke support between specialists and hospitals. On this month’s episode we speak with Dr. Rajiv Narula, Co-Founder StatSeva, and Former Director of Teleneuroscience at Cooper University Hospital about the advancements in telehealth and how health systems can adopt it in specialty areas. Listen now and subscribe to Trending Health at trendinghealth.com.

Social Determinants and Financial Health – An Intersection

Inizio Ignite — Thu, 16 Jan 2020 10:30:59 -0500

Poor financial health can lead to poor mental and physical health. Poor health can drastically increase medical expenses, which deplete savings and increase debt. While social determinants of health has emerged as a topic of significant discussion in the healthcare industry, its intersection with financial health has not frequented as many discussions. To help us better understand the importance and challenges of this connection, we’re joined by Peter Rubenstein, Founder of About Financial Health and a financial health innovator. Listen to the latest episode and subscribe to Trending Health at trendinghealth.com.

Lean Transformation in Healthcare

Inizio Ignite — Thu, 19 Dec 2019 13:21:38 -0500

Lean leadership and transformation in the healthcare industry is no longer isolated to manufacturers as organizations seek to transform their business into nimble operating models that focus on high quality and high value outcomes. In this episode of Trending Health, we are joined by Friend of Vynamic, Hugh McGill, Founder and Principal of Powerful Results, to discuss the creation of healthy cultures through lean transformation and the climate of change within the healthcare industry that aligns with lean transformation efforts.

AI & Global Access to Care

Inizio Ignite — Thu, 21 Nov 2019 10:09:41 -0500

Technology advancements such as Artificial Intelligence are enabling the rapid growth of remote health and greater opportunity to provide global access to care. In this episode of Trending Health, we are joined by Christina Hu, Product Manager of AI for Babylon Health, to discuss how AI is powering delivery of care and self-care models globally.

Why Healthy Culture & Wellbeing Matter

Inizio Ignite — Thu, 17 Oct 2019 09:16:49 -0400

Studies by the U.S. Centers for Disease Control and Prevention and others demonstrate that well-being — a combination of physical, mental, and spiritual health — is of primary importance in the workplace. Establishing a culture of health and well-being continues to garner the commitment and attention of organizations and we are exploring it further in this Trending Health episode. To help us dive into this topic Dr. Heather Farley, Chief Wellness Officer at Christiana Care Health System, is joining us to discuss why healthy culture and well-being matters.

Beyond the EHR

Inizio Ignite — Wed, 09 Oct 2019 15:19:00 -0400

The Electronic Health Record (EHR) is receiving considerable attention as efforts by Providers and other sectors are underway to extend capabilities and value far beyond their original intent. In this episode we are diving into the topic of looking "Beyond the EHR" and clinical data to explore how healthcare organizations are wrapping solutions around the EHR and discussing trends that not many are thinking about. To help us dive into this topic, we’ve invited Friend of Vynamic, Shahrukh Tarapore, Arc Web Technologies Head of Engineering.

eSource and Clinical Research Development

Inizio Ignite — Wed, 04 Sep 2019 14:24:00 -0400

Clinical research development has long been targeted as an area of opportunity for pharmaceutical companies and investigator sites to find more efficient methods of adoption to drive success in commercializing a product. Friend of Vynamic, Amy Nordo joins us on this episode as we dive into the topic of Clinical Trials and how innovation is making its way into this critical function between a pharmaceutical company and the provider settings.

Resources

Mindy discussed an article published by Kaiser Health News entitled “Death By 1,000 Clicks: Where Electronic Records Went Wrong.” The article provides an evaluation on the growth of the EHR industry as part of the Digital Revolution.

https://khn.org/news/death-by-a-thousand-clicks/

Ryan discussed the news coming from the Cleveland Clinic of the first baby in North America delivered by a mother who received a uterus transplant from a deceased donor.

https://health.clevelandclinic.org/for-the-first-time-in-north-america-woman-gives-birth-after-uterus-transplant-from-deceased-don

Why is Drug Pricing So Complicated?

Inizio Ignite — Fri, 19 Jul 2019 10:49:00 -0400

In 2017 the US spent an estimated 450 billion dollars on prescription drugs, about 12% of the total healthcare spending. With public and political uproar surrounding the life sciences industry pricing practices, we ask “why is drug pricing so complicated?”. In this episode, we’ll discuss drug pricing and, more specifically, explore the question of why prices are so high. The panel will discuss why drug pricing is so complicated and why proposed efforts to drive down costs may have unintended and undesired effects.

Resources

Mike discussed a recent episode of the Verdict podcast in which they discussed a recent study regarding a machine learning algorithm that is able to predict heart attacks and death from heart disease with 90% accuracy, overtaking human practitioners.

https://www.verdict.co.uk/machine-learning-predicts-heart-attacks/

Mindy discussed an article in Health Affairs entitled “The Administration’s Drug Rebate Reforms: Four Implementation Questions That Will Influence Whether Drug Costs Fall”. The article focused on the impact that the Blueprint has on Medicare Part D plans, disruption of Part D enrollment, how CMS ensures point of care discounts and whether Medicaid recipients will receive any benefit.

https://www.healthaffairs.org/do/10.1377/hblog20190418.520197/full/

Ryan highlighted a Rueters article about the higher likelihood of physicians recommending cancer screenings during morning appointment times.

https://www.reuters.com/article/us-health-primary-care-screening/during-a-m-appointments-doctors-more-likely-to-advise-cancer-screening-idUSKCN1SG2AE?feedType=RSS&feedName=healthNews

Making Sense of Medicare For All

Inizio Ignite — Thu, 27 Jun 2019 09:51:00 -0400

Recent policy discussions have centered on the headline of Medicare for All. What does Medicare for All really mean? In short, the proposed policies mean many things to many people. In today’s episode, we are chatting about Medicare for All. Just in time for the kick off to primary season we will provide you with insight into the various proposals and the potential impacts. And stay tuned for our parting thought – its that thing that we have either read, heard or seen that we recommend to you.

Resources

https://en.wikipedia.org/wiki/Medicare_(United_States) https://en.wikipedia.org/wiki/Medicare_(United_States)#cite_note-1

https://www.cms.gov/Research-Statistics-Data-and-Systems/Statistics-Trends-and-Reports/ReportsTrustFunds/downloads/tr2018.pdf

https://www.kff.org/health-reform/poll-finding/kff-health-tracking-poll-january-2019/

Mike discussed a podcast series called “50 Things That Made The Modern Economy”. A recent episode discusses the invention of penicillin. Listen to Antibiotics from 50 Things That Made the Modern Economy in Podcasts.

https://podcasts.apple.com/us/podcast/50-things-that-made-the-modern-economy/id1172889381?i=1000380211032

Mindy discussed a recent article in Modern Health entitled “CMS to launch new direct-contracting pay models in 2020” and the continued efforts of the Center for Medicare and Medicaid Services to pivot reimbursement from fee-for-service into more value-driven models. CMS' Innovation Center is introducing new voluntary innovation models called under CMS Primary Cares, an initiative that provides primary care practices with five new payment options, including three direct contracting models. All of the new model options link performance to payments, to varying degrees. The article provided insight into the various models and associated timelines.

https://www.modernhealthcare.com/payment/cms-launch-new-direct-contracting-pay-models-2020?utm_source=modern-healthcare-am-tuesday&utm_medium=email&utm_campaign=20190423&utm_content=article1-readmore

Ryan discussed the recent Measles outbreak and why adults who are vaccinated may need it again.

https://www.reuters.com/article/us-usa-measles/u-s-measles-outbreak-raises-questions-about-immunity-in-adults-idUSKCN1S40GI?feedType=RSS&feedName=healthNews

Clinical Research: A Strategic Opportunity for Hospitals

Inizio Ignite — Thu, 23 May 2019 09:37:00 -0400

Clinical Research is traditionally thought of as an opportunity belonging to Academic Medical Centers. In this release of our Hi 5 podcast episode you will understand what clinical research is, the benefit and the challenge, but more importantly, why both sponsored and non-sponsored research should be considered a focus for all hospitals, not just AMCs. Our guest, Shirley Trainor-Thomas, President and Principal Strategist at Phase Up Research also shares her thoughts on how hospitals can evaluate clinical research as a strategic opportunity.

Resources

https://www.kubotaholdings.co.jp/en/ir/docs/20180517E.pdf

http://www.ndcenterfornursing.org/wp-content/uploads/2013/02/Comparison-of-QI-EBP-and-Nursing-Research-Final-Document.pdf

https://www.americannursetoday.com/quality-improvement-research/

Mindy recommended reading a recently published article from Modern Healthcare entitled “Why Prescription Drug List Price Matters.” The national conversation on drug list price has focused on the rebate structures that exist throughout the pharmacy supply chain. The article dives into an often-missed element of why prescription drug price matters – the changing benefit construct.

https://www.modernhealthcare.com/technology/why-prescription-drug-list-prices-matter

Ryan discussed a recent New York Times article pertaining to the revolutionary progress on HIV treatment and what this means in possibly advancing medicines and treatment beyond disease progression.

https://www.nytimes.com/2019/03/08/health/hiv-aids-research.html

Amplifying Patient-Provider Interaction

Inizio Ignite — Thu, 18 Apr 2019 10:43:00 -0400

Effective doctor-patient communication is a central clinical function in building a therapeutic doctor-patient relationship, which is the heart, and some would say the art of medicine. The panel is joined by Vynamic colleague & guest, Deepa Mischler, to discuss the "how" around improving provider/patient interactions, and friend of Vynamic, Mike Puchtler, VP Patient Experience at Christiana Care Health System. Mike’s focus is in driving excellence in patient experience at Christiana and we can’t think of a better guest to join us in this conversation.

Resources

http://www.medxm1.com/3-studies-show-patient-physician-interaction-affects-health-outcomes/

Mike discussed the development of an augmented reality headset by Apple and the variety of applications in the healthcare industry.

https://apple.news/AE95GZR0uSrCgO2xPuKkyFw

Mindy mentioned a recent report released by Medscape regarding physician burnout and some key attributes that were cited in the study as major causes to a problem that is plaguing the healthcare industry.

https://www.medscape.com/slideshow/2019-lifestyle-burnout-depression-6011056

Ryan discussed a recent University of Penn study around the significant increase in broken bones in the elderly, due in large part to dog walking!

https://www.sciencedaily.com/releases/2019/03/190306110620.htm

A Check Up on Pharmaceutical Brand Planning

Inizio Ignite — Thu, 21 Feb 2019 10:34:00 -0500

The strategic process of establishing a plan that maximizes the value of a brand has been practiced in similar fashion for, well, a long time. As the healthcare landscape changes, the question the team discussed is whether the brand planning process needs to change and what are the opportunities for improvement? We will discuss the practice that Life Science brand teams employ and generally, what is and isn’t working in the process.

Resources

Mindy discussed a recent article published in Fierce Healthcare that announced the addition of Aetna and Ascension Health to the blockchain-focused alliance, Synaptic, that was initiated in 2018.

https://www.fiercehealthcare.com/tech/aetna-ascension-join-blockchain-alliance-targeting-provider-directories

Ryan discussed an interesting statistic published in Reuters regarding the high number of foreign-born individuals employed in a variety of healthcare industry roles in the United States.

https://www.reuters.com/article/us-health-professions-us-noncitizens/u-s-relies-heavily-on-foreign-born-healthcare-workers-idUSKBN1O32FR

EHRs – The Information Gateway in Healthcare

Inizio Ignite — Thu, 17 Jan 2019 11:22:00 -0500

The adoption of Electronic Health Records (EHR’s or EMR’s) has been, like many healthcare solutions, a revolution, with implementations happening in an extremely rapid fashion. And there are no plans on it slowing down. We discuss whether the Electronic Health Record is structured to be the ultimate gatekeeper in the industry. And joining us is guest, Chris Notti, Chief Information Strategist for Jefferson Health System to dig into the good, bad, and potential of EHRs.

Resources

According to the Grand View Research group, the EHR market will total $33.41 billion —by 2025. The growth in market size indicates a dramatic increase.

https://www.grandviewresearch.com/press-release/global-electronic-health-records-market

There are visceral reactions to the use of EHRs. While many physicians understand the need for electronic health records, there are equally as many reasons why physicians detest the solutions they are required to use. In his article, "Why Doctors Hate Their Computers," Atul Gawande, MD and current CEO of the Amazon/Berkshire Hathaway/JP Morgan Chase initiative, shares his argument that screens are taking a toll on the physician/patient relationship.

https://www.newyorker.com/magazine/2018/11/12/why-doctors-hate-their-computers

In one of the largest IT contracts in the government, The Department of Veterans Affairs has taken the initiative of replacing its’ legacy Vista EHR platform with the implementation of Cerner’s solution.

https://www.beckershospitalreview.com/ehrs/10-ehr-implementations-with-the-biggest-price-tags-in-2017.html

Mindy discussed an article from the Wall Street Journal on a hospital bed manufacturer’s adoption of sensors to enhance patient monitoring and notifications during a hospital stay.

https://www.wsj.com/articles/hospital-beds-get-digital-upgrade-1544371200?utm_campaign=KHN%3A%20Daily%20Health%20Policy%20Report&utm_source=hs_email&utm_medium=email&utm_content=68184501&_hsenc=p2ANqtz-_MDNrZDw1PKUjTRyJQ6jcYTclYLZZAwI1ZbrgRb9HsIAGgqxRIqdqLVQx9beyIPnJlyre9jwnYsRatpbaKQHpRLi_4Kg&_hsmi=68184501

Ryan discussed a recent CMS report detailing a lower than expected growth trajectory in key US health expenditure categories such as clinical services and prescription drug services.

https://www.cms.gov/Research-Statistics-Data-and-Systems/Statistics-Trends-and-Reports/NationalHealthExpendData/Downloads/highlights.pdf

Let’s Get Digital in Healthcare

Inizio Ignite — Thu, 13 Dec 2018 11:29:00 -0500

Digital technologies are all around us, permeating the way we work, play, and live. The team discusses the various ways in which healthcare enterprises are adopting digital solutions and the resulting impact in the healthcare industry.

Resources

https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/

https://medium.com/@astorya_vc/digital-health-how-technology-could-reshape-health-insurance-9e066041826d

https://www.healthedge.com/three-cs-digital-health-plan

https://sph.unc.edu/cphm/how-has-digital-technology-changed-public-health/

https://davidleescher.wordpress.com/2016/11/28/five-public-health-needs-for-digital-health-technology/

https://getreferralmd.com/2018/01/future-healthcare-technology-advancements-2018/

https://medium.com/datavant/the-health-analytics-ecosystem-af13c2f0052

Blockchain in Healthcare

Inizio Ignite — Thu, 15 Nov 2018 15:59:00 -0500

Blockchain is entering common discussions in the healthcare industry. This emerging technology offers tremendous hope to addressing some of the largest issues in the healthcare industry including efficiency & privacy. How soon can we expect to see this hit mainstream? The panel discusses timing and use cases for Blockchain technology across the healthcare system.

Resources

Mindy discussed the FDA’s interest in Artificial Intelligence and the agency’s initiation of their tech incubator for AI innovation.

https://www.fda.gov/NewsEvents/Speeches/ucm605697.htm

Ryan discussed a recent study that was published in Science Daily about the utilization of Artificial Intelligence in advancing the diagnosis of Alzheimer’s Disease.

https://www.sciencedaily.com/releases/2018/11/181106104249.htm

Mike referenced a recent NPR podcast episode about the balance of simplicity and complexity when it comes to organizational adoption of technologies.

https://www.npr.org/2018/08/27/642310810/you-2-0-check-yourself

Taking Matters into Your Own Hands – a Patient Advocacy Journey

Inizio Ignite — Thu, 18 Oct 2018 16:09:00 -0400

In our fast-paced world, the healthcare industry is no different in its quest to quickly and successfully transition patients through their ‘continuum of care’. Unfortunately, many times there is a knowledge gap between patient/caretaker and their respective provider, nurse, or physician. In this episode, Vynamic tries to tackle these issues and discuss the differences between ‘lowercase a’ advocates, and “capital A” Advocacy to find some solutions to mitigate these risks. Special guest and friend of Vynamic, Dr. David Fajgenbaum, stops by to tell us his amazing story of advocacy around a disease that he was diagnosed with; one that almost killed him.

Resources

https://www.ncbi.nlm.nih.gov/pubmed/24841071

http://www.commonwealthfund.org/~/media/files/publications/case-study/2009/jun/1278_mccarthy_kaiser_case_study_624_update.pdf.

https://www.scitechnol.com/peer-review/patient-navigators-as-essential-members-of-the-healthcare-team-a-review-of-the-literature-V2aY.pdf

https://www.academyhealth.org/files/RapidEvidenceReviewConsumerEngagementFinal2.pdf

How Real is Consumerism?

Inizio Ignite — Thu, 20 Sep 2018 08:05:00 -0400

The rise of the empowered consumer is a trend healthcare organizations are trying to better understand in the context of putting the consumer in the center of healthcare. But how real is consumerism in the industry and has it had an impact? Ryan, Mindy, Mike, and guest Kristen Sherman debate what is working and what is not when it comes to empowering individuals. And stay tuned to the episodes parting thought.

Resources

https://www.kff.org/health-costs/report/2017-employer-health-benefits-survey/view/print/

http://www.healthleadersmedia.com/finance/consumerism-growing-rapidly-putting-more-demands-providers

https://www.strategyand.pwc.com/media/file/The-birth-of-the-healthcare-consumer.pdf

https://medcitynews.com/2015/11/patient-healthcare-consumer/

https://www.wsj.com/articles/can-consumers-be-smart-health-care-shoppers-1491962640

https://www.realclearhealth.com/articles/2018/05/03/empowered_patients_are_the_future_of_health_care_110784.html

https://www.ctpost.com/news/article/Murphy-Merkley-bill-would-expand-Medicare-12845530.php

https://catalyst.nejm.org/consumerism-in-health-care/

Trending Now

Inizio Ignite — Thu, 16 Aug 2018 10:42:00 -0400

Mindy, Ryan, and Mike discuss the powerful trends at work globally, forcing changes in how healthcare will be conceived and delivered in the future. In an interview, Sylvia Twersky, PhD, Temple University, discusses the relevant and intriguing trends across the healthcare industry.

Resources

https://www.chcs.org/highlight/accountable-care-organizations-in-2016-private-and-public-sector-growth-and-dispersion/

https://www.pcpcc.org/resource/national-scorecard-and-compendium-payment-reform

https://bipartisanpolicy.org/topics/health/

https://www.kff.org/health-costs/report/2017-employer-health-benefits-survey/

https://rockhealth.com/research/#data

https://www.kff.org/private-insurance/report/medical-debt-among-people-with-health-insurance/

http://theonebrief.com/cracking-the-code-of-rising-health-costs/

http://www.healthleadersmedia.com/health-plans/amazon-pouring-gasoline-fire-health-plans-must-respond?utm_source=edit&utm_medium=ENL&utm_campaign=HLM-HP-SilverPop_02142018&spMailingID=12932271&spUserID=MTY3ODg4NjU5MDM1S0&spJobID=1341293074&spReportId=MTM0MTI5MzA3NAS2&page=0%2C1

Did You Say Disrupt?

Inizio Ignite — Thu, 19 Jul 2018 09:43:00 -0400

Disruptive innovation are common terms being used to describe the state of the healthcare market. Looking beyond the hype, Vynamic discusses the management framework of Disruptive Innovation and why it is difficult to achieve in the colossal healthcare industry.

Amazon Enters the Healthcare Jungle

Inizio Ignite — Thu, 14 Jun 2018 09:57:00 -0400

With Amazon diving head first into the healthcare market, it is no longer a question of will they but what this titanic organization will do to disrupt the healthcare industry. Mindy, Ryan and Mike debate how disruptive Amazon’s entry into the market may be and which sectors could be most impacted.

Agencies in Action

Inizio Ignite — Thu, 17 May 2018 10:52:00 -0400

The CMS and FDA have been actively promoting proposed rule changes, rolling out new programs and adopting new technologies in an effort to advance the US healthcare system and modernize their agencies. From efforts to increase transparency, waivers to experiment, and adoption of Artificial Intelligence, these agencies are taking action. The team discusses some of these activities and what the impact could be to the healthcare industry.

Let’s Make a Deal

Inizio Ignite — Fri, 20 Apr 2018 09:09:00 -0400

The healthcare services industry is going through rapid change as a slew of giant companies propose deals that may result in new value propositions to healthcare stakeholders. The panel discusses the moves being made and whether vertical integrations will result in similar outcomes.

MACRA, MIPS & APMs Oh My!

Inizio Ignite — Thu, 15 Mar 2018 09:35:00 -0400

MACRA represents a transformative shift in the direction of physician payment, and will impact strategy across the provider community. CMS contends that parts of MACRA are working and parts need a redo. Do Mindy and Ryan agree? Is MACRA achieving its intended goals of improving quality and lowering costs? They will discuss the recently concluded “transition” year and what to expect in 2018.

It’s Launch Time

Inizio Ignite — Thu, 15 Feb 2018 09:19:00 -0500

Mindy and Ryan are joined by friends and colleagues, Karen Baldry & Chris Savage to debate why new medicines matter. With novel therapies addressing complex disease states that come with significant price points, the panel discusses why the launch of a new product is critical for life science organizations. The panel discusses what it means that an increasing number of launches fall into specialty markets and how launch practices are shifting to reflect new dynamics and complexity.

What the Tech?

Inizio Ignite — Thu, 18 Jan 2018 13:55:00 -0500

While much of the attention this year has focused on activity in the beltway, healthcare technology continues to introduce innovative and disruptive solutions and services that could offer transformational movement in the way that healthcare is conceived, delivered, accessed, and reimbursed. Mindy and Ryan discuss whether tech can heal the healthcare system with colleagues, Chrisna Govin and Sam Farmer.

Home is Where the Health is

Inizio Ignite — Wed, 13 Dec 2017 11:04:00 -0500

In the inaugural episode, Mindy and Ryan discuss how home infusion therapy is part of the broader trend in delivering healthcare in the home to better meet the needs of patients. While many providers and pharmacies are interested in adopting this line of business, there are obstacles to consider. In an interview, guest Connie Sullivan, Vice President of Research and Innovation for the National Home Infusion Association joins us to share what she is observing in the home infusion industry.

Hi 5 Podcast Preview

Inizio Ignite — Fri, 10 Nov 2017 10:56:00 -0500

Vynamic approaches the healthcare industry as five interwoven sectors, providing access to our unique perspective during a time of continuous change. There are many interesting activities in the healthcare industry that go beyond the headlines. The Hi 5 podcast shares our perspective on healthcare topics that are real, relevant and worth exploring.

Trending Health

What Pharma Leaders Are Prioritizing This Year – Top Bets and Blind Spots

Brain Health Economy

Trending News US – March 12, 2026

What Pharma Leaders Are Prioritizing This Year – Top Bets and Blind Spots

The State of Life Sciences – An Industry Perspective

The 2025 Launch Landscape: Finding Stability in a System Under Pressure

Patient-Centricity in Psychedelic Treatment: Why the Patient Matters

Direct by Design: Pharma’s Next Channel is the Patient

Pharma, Meet Gen Z: The Generation Redefining Trust and Attention

Strategic Transformation Series: Strategic Transformations in Life Sciences

Strategic Transformation Series: Pharmacies at the Crossroads - From Retail to Community Care

Strategic Transformation Series: Systemness Unlocked—Health Systems Transform for Scale and Experience

Strategic Transformation Series: Health Plans – Value Creation and Strategic Transformation

Product Launch Series: Applying GenAI to Product Launch

Health Industry Chat – Federal Agency Restructuring: May 2025

Product Launch Series: Elevating the HCP Experience

Product Launch Series: Execution Readiness - Practice, Prove, Launch

Product Launch Series: Setting the Foundation for Launch Excellence

European Healthcare Innovation Roadshow: Combining AI & Human Decision Making in Supply Chain

European Healthcare Innovation Roadshow: France’s AI Revolution in Healthcare

European Healthcare Innovation Roadshow: UK and the Double-Edged Sword of Innovation

European Healthcare Innovation Roadshow: Barcelona's rise as a digital health hub

2025 Outlook - Life Sciences

2025 Outlook – Health Services

2025 Health Industry Outlook

Responsible AI for Health Services Organizations

2024 US Election & Health Policy

Accounts, Collaboration & Pragmatism: Reuters Pharma Customer Engagement Round-Up

Inflation Reduction Act: Implications and Strategies for Success

Overcoming Global Supply Chain Hurdles in Product Launch

Making AI Transformations Stick

Navigating the Dynamic Process of Brand Planning

The Big CRM Event

Trending News US – August 1, 2024

Innovations Across the Atlantic: What the US & UK Can Learn From Each Other When it Comes to Crisis Care

Advancing Health Equity with FemTech feat. HelloGina

Beyond the Trip: Psychedelics and Their Impact on Healthcare

How European Political Changes Will Impact Pharma

Tackling Transformation: Tips and Tricks

Reproductive Health Rulings and the Collapse of Steward Health

Patient Engagement and Harnessing the Power of Social Media

Pioneering the Future: Cancer Breakthroughs and Customer Experience Excellence

Accelerating Your Journey Into the Era of AI

Ride Share Programs and Regulatory Round Up

MASS East Recap and Operating with Impact in Medical Affairs

NHS’s Cybersecurity Problem, A Win for Psilocybin Research

The Benefits of Early Launch Planning

Trending News US – May 2, 2024

From Ambition to Action: AI in the Health Industry

Trending News Europe – 18 April 2024

Sustainability in Life Sciences

Trending News US – April 4, 2024

Next level Customer Engagement

Trending News Europe – 21 March 2024

Obesity Drug Market: Opportunities and Obstacles

Health Chat: Navigating the Inflation Reduction Act

Trending News US – February 29, 2024

Trending News Europe – 22 February 2024

MedTech Market Moves

Trending News US – February 8, 2024

Measuring Impact in Medical Affairs

Trending News Europe – January 25, 2024

Rx Redefined: The Evolving Pharmacy Channel

Trending News US – January 11, 2024

2024 Health Industry Outlook

Spotlight: 2024 MedTech Outlook

Spotlight: 2024 Life Sciences Outlook

Industry Highlights: Omni, Med Affairs, & Launch

Spotlight: 2024 Payer Outlook

Spotlight: 2024 Provider Outlook

Success in New Deal Environment

Navigating Government Market Complexity

Health Chat: Inflation Reduction Act

Trending News US – October 19, 2023

Making Waves in MedTech Launch

Deep Dive: Cell and Gene Therapy

Trending News EU – 28 Sept 2023

Trending News: AI in the Health Industry

The Hospital of the Future