“You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you.”–Maya Angelou

3:48—Introducing Chris and Susan Beesley
6:30—They couldn’t do the things they wanted to do
9:32—The BEST change they could ever have made!
12:31—Establishing good relationships
15:48—Time frames
18:12—Spot on!
21:04—The very best of intentions
24:16—How people use technology
27:24—Attracting People
30:26—What do you need on your website?
33:40—People research you at 11 O’clock at night
36:12—Setting up a series of automated emails
39:13—The Objective
42:04—Measure, Rinse and Repeat
44:22—Chris and Susan’s branded website

If you want to get a copy of the whole transcript from today’s podcast, click the button below:

Will: Welcome back to the show. William Wood here, your host. I’m here with Chris and Susan Beesley who are just outside of London. I think we’ve known each other now for almost two years, if my memory serves me. Was it?

Chris: Longer.

Susan: Longer I think.

Will: Has it been longer than two years now?

Susan: Yeah.

Will: That’s amazing! They are some of the best coaches and consultants that I’ve had the chance to get to meet. And they have some really high level material that we’d like to share with you today. We’re just gonna have a little conversation here – back and forth. Right now, they just came back from Curaçao where they were at a high level mastermind and they were featured speakers there at a business conference.

So we’re gonna go ahead and just take as much of the great information that we can from them so that we can deliver it to you. So that wherever you are, building your business and whatever phase you’re in, I’m confident that by the end of today, you’ll have some information that can really be immediately applicable to your situation and where you’re at. So with that in mind, why don’t you guys tell a little bit about your story – how you came to do what you’re doing today and just tell us a little bit about the journey.

Chris: Okay.

Susan: It’s been an absolute pleasure but before we do that, what I want to say as you’re listening to do this, you are so lucky! Because when we first started moving away from our traditional business which Chris and I will share with you in just a moment. We had nothing like this. Everything we needed to know, we literally had to go and find out about. So, I think you’re so very, very lucky to be getting this kind of information from Will today.

Chris: Yes. So, what’s our background? Well, you can’t see us.

Susan: [Laughing]

Chris: But we will tell you that we are in our late 50’s and early 60’s. That gives you some idea. And we’ve been working online for about 4 1/2 years. That would tell you that we actually didn’t come across – we didn’t make a switch to working online, working on the internet until we were in our mid to late 50’s.

Will: Wow.

Chris: So, why did we do that? Well, our background is, we’re accountants and management consultants. We’ve been entrepreneurial, if you like for probably, well – I don’t know. My first business was 1985 and I think Susan was just before that.

Susan: Yup. Same.

Chris: A good few years. We started together; I think it was in 1994, we started a consultancy business working for small businesses. Accountancy and consultancy. We were shouting and helping businesses grow and develop and using our business skills, we were helping them to basically build a business that the owner wanted. Now, it was too of the basic floors with that model if you like, I can say with hindsight. One is that, we working time for money. And I can tell you, we had a successful consultancy business but we were working 6 or 7 days a week.

Will: Wow.

Chris: Just to keep the clients happy. Because when you run a business and you got integrity, you wanna do a really professional job. I know that you guys out there, if you’re listening to this – you will feel the same. If you got a consultancy business, you got a coaching business, you got a training business whatever it is that you’re doing – you would absolutely wanna provide the best training, the best value that you can and do the best job that you can. And that was no different to us.

The challenge we had was that we were literally running out of time. We had some things that we wanted to do in our lives. They only involve freedom of some sort. Freedom of time. Money to us wasn’t the problem, it was absolutely no time. And so, towards I suppose of 2009, we were still working for our clients and we were actually investigating the internet because we were looking for ways for our clients to be able to use the internet, to market themselves.

Like most businesses, we tend to specialize.  We specialized in the veterinary profession. Most of them had a website but no clue what to do with it, no clue how to generate leads, no clue how to generate sales, no clue how to generate a brand online – they just didn’t have a clue. So that was how our first investigation I guess started.

We just started to go on Google and searched for internet marketing training. We started to do that and what we actually found, was that there were people who could actually show you how to build a business online. And we thought, well okay, we weren’t aware that it was there but once we found out that it was there, it was sort of – talked away because at that point it was, not really of any relevance to us. But that sort of brings us onto the second point that I mentioned earlier on when I said that were two problems with the consultancy.

One is that we were trading time for money. And that we didn’t have any time. And the second I think, really was that we were just unable to do the things that we wanted to do. Now, actually there’s a third one you might like. Just talk away in your head as I mention it. And that is – Pension. We were like most small self-employed businesses. Pension was something that’s going to happen in the future.

Will: Right.

Chris: Unless you make an attempt and you put a small amount aside for your pension in the future. When you get into your mid 50’s all of a sudden you gotta hang on this pension thing is slightly becoming a little bit more important.

Just to give you a little bit of a background, we decided that weren’t ganged down the traditional pension route of insurance policies and all that stuff. We were gonna invest in property. So we did that. And we did it with some success. We went to learn, we spent a lot of money on the training course to learn how to do it properly. And we booked some properties. And then 2008 came along, 2008 there was a big crash worldwide and it caused our properties, instead of becoming this little pension nest egg became rather like a mill stag.

And I’m sure that there are many people listening to this who can probably relate to that. They were starting to cost us rather than benefit us. We had to continue working; we had to find another way.

Now, we found another way eventually by deciding that we were going to build a business online. Like probably most people when they make a significant change in their life, there is a trigger. There is just something that tips you over the edge and you just say, “We’ve had enough of this, we gonna do something different.”

For us, we booked our first two week skiing holiday in about 6 years. We’re absolutely passionate about skiing. We love skiing. And we booked our first two week holiday, Christmas and New Year. Booked for a couple of months and we’re really looking forward to that. And we got to October and one of larger class, said,“You know that computer system that we’ve been planning for the last two years? We decided that we’re gonna go ahead and we wanna get it in by the end of January. Early February at the latest.” Which means our two week holiday, has just gone out the window.

Will: Yikes.

Chris: Because, we were going to have to manage and make sure that it will went smoothly. So, it might seem a very silly thing, but it was the one thing that just tipped us over the edge and we just said, “Okay, we have to find a way out. We’re not doing this anymore.”

Susan: That was really, as Chris said, that was the change for us in our lives and Boy! Was it the best change we could ever have made? Because having done that kind of research and taking our consultancy, coaching skills with us, we could just have a new business online. That’s exactly what we did. And we’re set about finding all of the best marketing education that we possibly could. We studied and we studied and we studied. And we implemented and we implemented and we started to build a very successful business online. And now, basically…

Chris: There was another ingredient basically. Which was our mentor.

Susan: Yes.

Chris: One of the things that we did before we started is we went and found a mentor or a coach. Just like we were mentoring and coaching small businesses. Just like Will does exactly the same. He’s a coach and a mentor. We had to have somebody to follow. Because accountants and management consultants don’t do internet marketing.

Will: [Laughing]

Chris: It’s just a fact alive. It’s a big shift. And so we had to go and find somebody who’d been there and done it and was prepared to help and guide us. Our mentor was 27 years old. Bear in mind, we were in our mid 50’s.

Will:  Right. So, half the age but had the skills. Let me ask, this is good question. As we have people out there and the listeners that are in all different stages of their businesses. What are your criteria for looking for a good mentor?

Susan: Ohhh.

Chris: That’s a classical question, actually. I think, certainly…

Susan: Well, age doesn’t matter.

Chris: Yeah. Age is not relevant. But I think certainly, they have to have done what you want to do. That’s gonna be the first criteria. They have to have done what you want to do. With the internet nowadays, we’re about in the world they are not really relevant as long as you can handle different time zones. We’re sitting here talking to each other. We’re in London and you are in the States. We’re, I don’t know 5,000 miles apart. It doesn’t matter.

Will: It doesn’t matter. And I’m guessing there’s probably about 9 hours difference between us?

Susan: Probably.

Chris: 6 I think, it is. If you’re in Central?

Will: I am, Mountain Time.

Chris: Yeah, Mountain Time. No, it’s 9 hours.

Susan: Yeah.

Chris: So, the first thing is, is that they have to have done what you want to do. And successfully, to be honest. And secondly, you have to be able to establish a good relationship with that person or people. I guess we’ve all been in a situation where you’ve had a boss, that you have to work for but you can’t stand him or her.

Will: Sure [Laughing]

Chris: It’s not a similar relationship in terms of boss and employee but it’s a similar relationship in terms of you have to be able to work together. For us, before we took on the young mentor at that time, we spoke to him. We had a long conversation with him. “What can you offer us? We can see what you’ve done. How long is it likely to take?” Because everybody has a different criteria for what they’re trying to achieve.

I think it’s important that your mentor is able to bring your expectations into live and you can have that conversation about expectations before any mentoring actually starts or takes place. I think that’s really important. You have to understand what your expectations are and then talk to your potential mentor about what his or her expectations are to make sure that they’re compatible.

Because quite often in our experience, we found people – let’s put it in financial terms just to illustrate. Is that some people may say, “Okay, I want an income online of $20,000 a month. I want to do it in 3 months. But I’m not prepared to invest $100 in my business.” The expectation just isn’t going to work.

Susan: In a little or in no time.

Chris: [Laughing] yeah, so there’s going to be a working balance.

Susan: We know that you’re not like this, if you’re listening to this. We’re just using that as an example to show you the kinds of things that can happen if you don’t seek out the right kind of person to work with. Who’s actually going to help you manage your expectations?

And although they’re not going to be there sitting on your shoulder, watching your every move. you will have tasks to achieve in your business, whatever you have agreed between your coach and yourself. They will expect you to go ahead and do it. You are like an accountability partner for them but there not gonna be there watching to make sure you do every single thing.

And actually, I find personally having met – we got mentors, you’re one of our mentors, we have mentors all over the world for different things. And we always know, they’re not gonna be sitting there chasing our tails saying, “Chris and Susan, have you done this?” But they know, because we have the investment and that relationship that we’re gonna do the work and you know you we gonna do that work.

Chris: So, we’ve covered expectations, we’ve covered that they are capable of teaching you what you want to know and I think the third one is time frame from your own perspective. How much time have you got to invest in the mentoring program? And does it match with what the mentor is offering. And I think the other thing is, probably making sure that – I’ve totally lost it. This is an age thing. [Laughing]

Will: [Laughing]

Chris: It’ll come back to me in a minute. The other thing is, it’s not just time but it’s your ability to be able to want to achieve what you’re trying to achieve. Your beliefs that you can achieve it are I think is very important. Because you can’t believe that you can’t do it.

Susan: That’s perfect. I was about to say that it’s a mindset shift. It really is. If you don’t believe, the end result that you’ve agreed in your relationship is achievable. You’re not going to achieve it. You have to have that absolute faith. I don’t mean the religious faith, I mean the faith in your abilities to follow the tasks through and do what you’ve agreed that you’re gonna do. Because you can. We faced that. We did numbers and stuff, not marketing kinds of stuff.

Chris: Let me give you a very great example. When we first started online, as Susan said, we were numbers people. Things like WordPress and that didn’t exist for us and it seems strange because it has always been around, but believes me they didn’t.

Susan: I’m going to say, that’s for making websites. Because some people might not even know what WordPress is? So, I don’t wanna put out the terminologies without explaining.

Chris: It’s a website builder. But when we first started, I said to our mentor, “Where do we start?” And he said, “The first thing you gotta do is that you gotta build yourself a website. Because you need to have a home online, you need to have a place where people can find you, find out about what you do, find out what you stand for, what products you sell, etc…“ So I said, “Fine. Okay, how do I do that? I’ve never built a website in my life.” He said, “You got to get this piece of software, download it, put it in your computer, watch the videos, do what it says.”

Will: [Laughing]

Chris: Which was spot on! Because, he wasn’t going to build it for me, he wasn’t gonna watch the videos for me, he wasn’t gonna show me how to do it. He just said, “You’re gonna do this!” And so, we went and did it.

Will: Go figure it out. This is the direction that you need to go, go figure it out!

Chris: Yeah, he’d given us the basics. He’d given us the tools to do. He told me where to get the training and then I just had to do it.

Will: Aha.

Chris: So that was what happened. It became a little bit difficult when I uploaded it to the internet and Susan said she didn’t like the color or she’d want the picture moved or something.

Susan: I see you.

Chris: We had a little bit of a challenge. But that was the point. The stuff that we’ve got today, the tools that we’ve got today didn’t exist. I wish I was starting today with the knowledge I had back then…

Will: Well, a lot of people who are listening are just starting today. So, let me ask you, if we have a brand new coach or maybe he’s a coach who’s been coaching marketing in a local market and he’s looking at broadening out and moving from more of sales based model into a marketing based model for attracting new people in. What are the first steps that you would recommend that this new coach, new consultant, new small business owner take to start to get their brand out there?

Chris: Okay. So there’s one thing that I’m going to start with, they have to be open to change. It sounds a silly thing to say, but it’s absolutely crucial. Because from our experience, particularly working with coaches, consultants and for small businesses that we have done for years and continued to do even though when they are online.

A good example, you look at their website – their corporate website or their business website and you’ll say, “Well okay, when we look at this we’ve got no video, it’s very corporate, we’ve got no way of collecting leads or peoples information, we’re not giving them any value – so it needs to change.” And then you find the owner says,“Oh yeah, but that website was built by my son 5 years ago.”

Will: [Laughing]

Chris: [Laughing] and this happened.

Susan: Or they had a website designer and paid a lot of money and had a great connection with it because of that. And that is really hard to let go. And that is one thing I’m gonna say, if it’s suggested to you that, that’s not the right model for you moving forward into a more sales and marketing drift business then you have to take the advice. Because it’s been given to you with the very best of intentions for your future profitability. And you need to do something about it. Are we talking generally about single, solo-preneurs?

Will: Yeah. A lot of solo-preneurs or people who maybe, who has a business partner. But we’re not talking about huge corporate biz. We’re talking about a solo-preneurs meaning someone who’s gotten to business, they are the janitor, they are the CEO, and they are the one who outsources the website design.

Susan: Basically, they are now in the phase of their business on the way that’s what they gonna have to develop. They may have a great back-end business. Whatever their skill and talent is and to which make them money – their income their profit. But they need to be very YOU forward facing.

So, they need to become somebody that whatever their field is that their clients, their customers, their future customers are going to want to love to work with. And they’re going to have to work on themselves, their image and their image marketing. You probably know it as branding. I don’t love the word branding because it means so many different things to different people.

When we mention branding to some of our clients who are like yours, they’re solo-preneurs, they think about spending thousands upon thousands with a branding consultant who’s going to do their hair, change the way they look, change their whole philosophy. And might be even with their business model. that’s not what we are talking about. We are talking about a way of showing your future customers that you’re a really nice person, someone who can really be trusted, some who has their well being at heart. And all that comes across in the different kinds of marketing that you’re going to do. This is what we absolutely love. And we can tell you, 100% plus – it works.

Chris: Yeah! Absolutely.

Will: So you’ve got this solo-preneur and his open to change and he needs a website, so what kinds of things would you be looking for in a website to make sure that it’s – and obviously it’s gonna change a little bit depending on the type of market that somebody is in. But broad guidelines, what would you recommend that somebody have on their website?

Chris: Certainly, we have to really go back to basics here and these are business basics not necessarily online basics. People buy from those they know they can trust. It doesn’t matter whether you’re buying your car or your weekly groceries at a local supermarket or whatever. There is a reason or a series of reasons why you go there and you buy. Normally it has to do with the people.

Will: Right.

Chris: That’s no different online. It just becomes harder online. Because you’re having less physical meeting with your potential clients or people who were looking for you. Nowadays, people use technology a lot. We use the internet to find things that we want to buy. Even if it is a physical coaching or maybe like a dentist. Or something like that.

Susan: Chiropractic practice. It doesn’t matter what it is.

Chris: Something physical. We still search online and do the research online. So, you have to have a presence that (A) is able to be found. And that’s sort of a totally different subject altogether because that’s marketing but you have to have a presence that people are going to go, “Oh. Right, okay. I’m gonna listen to this person. I’m going to watch this person.”

The biggest benefit that you have nowadays of working online is videos. It is absolutely, 100% the way to go. Now, people will say,” I don’t wanna be on camera.” You don’t have to be on camera. But I’m going to suggest strongly that if you are a solo-preneur or you have a small business where you work with people specifically a lot of the time, then you should be on camera. Just get over it.

Susan: Even if you’re ugly. Be on camera. It doesn’t matter.

Chris: It doesn’t matter. You know, the biggest thing that people say to us is,” I don’t like how I look. I don’t like how I sound.” And we say, “Yeah but, you look and sound just like that, right now. Because you’re talking to me.”[Laughing]

Susan: Then you’re clients come to you right now and do they mind? No, they love you. You’ve gotta get that type of connection that you have now in your business over to your potential customers just by being you. And actually, I’m going to say it doesn’t need to be a video necessarily. It can be an audio, just like what we have on this interview today.

Will: That’s right.

Susan: Just hearing somebody’s voice, it builds that trust. You suddenly know that there’s a real person behind this thing on the internet. Especially back if I can describe a website, it should be a living model. People first find it. They wanna find that little connection. I would say a blog. Definitely a blog. Because you can talk about your experiences in your business. You can get your customers to share their thoughts and experiences.

So, you’re giving a third party testimonial. That’s really important. And I’d also say connections to social media. Nobody but nobody should, in any business of any kind not have a presence on social media. And I don’t mean all the hundreds and thousands of possibilities. I mean, the very basics, Facebook, Twitter and YouTube. And LinkedIn. Obviously, LinkedIn is really important for coaches and consultants. We have a big presence on LinkedIn. We’ve built that up over the years but it doesn’t take long to get started. And we would definitely recommend that you have those.

You gonna attract different people from different fields and different people search on different medias just because that’s the way they are. And you wanna get one of them because you wanna grow your business.

Chris: Another big thing for you. A thing you need to think about that most business don’t think about enough in my opinion and that’s – Who’s your target market? Once you know who your target market is, your ideal customer – their age, what they like, what they don’t like, how many kids they’ve got. And you might not think listening to this, that all that is relevant to you. But if you sit down and you write it out, you write down what cars they drive, what holidays they take, whether they’re likely to take them, how much they are likely to spend, how much their income is..

Susan: Books they read magazines.

Chris: Films they watch.. The reason you need these information is because you will create what we call an AVATAR – Your ideal customer. The reason you need that is because you can then (A) Find out where they hang out online, where you need to put your ads. And you can also talk to them in the way they need to be spoken to. The way that they understand.

You do that every day when you’re talking to your clients physically in some way shape or form. You speak their language. So that they’ll understand what you’re saying. You need to be able to do exactly the same thing online. Whether that’s in video, audio or whether it’s in writing on your website. You need to be able to communicate in a way that they want to be spoken to and how they’d understand it. So, that is really, really important. Because once you know that, you can then define where you’re gonna advertise.

If you go back to newspaper advertising. We over here call it Yellow Pages, which is a book, a directory this thick. Full of business adverts. If you look at it nowadays, it’s this thick.

Susan: They can’t see you.[Laughing]

Chris: Oh, you can’t see us. My bad. Very thin.

Susan: So you’re going from 3 inches thick to like half an inch thick.

Will: Same thing has happened here. Our Yellow Pages advertising used to be a huge business. If you’re a local coach, you could advertise yourself in the right niche. Put a big ad and your problem of getting people to pick up the phone and call you was pretty much over. Today, that’s not the case. So you’ve got to find another way to do it.

Chris and Susan: Yup.

Will: Let me back up just a little bit. I want to make sure that we’re on the same page because you said something interesting the other day, I know I interrupted you in your mid-thoughts. I’ll bring you back to the Yellow Pages here in a second. But, you’re talking about what’s needed on the website.

And if I’m hearing you right, when you’re talking about branding, you’re talking about creating the same kind of relationship online that you have been creating offline. So, you’re looking at providing value, serving your customer, giving them good information and also giving them the right kind of look and impression that says, “Hey! I’m a professional. You can trust me.” So that’s the basics. At some point, that website needs to be a portal into doing business.

Chris: Yeah.

Will: So, what I’d like you to address after you finish your Yellow Pages thought is – How do you use your website to collect client information so that you can start to transition the relationship from online now to one-on-one, whether that’s live in the office or whether that’s over Skype or over the internet or in some other way?

Chris: Okay. Just to go back to the Yellow Pages just for a second.

Will: Yup, I’ll let you finish.

Chris: No, that’s alright. It was only because, when people advertise in those pages they would spend thousands of thousands of pounds or dollars depending on where you are in the world. The thing was, is that they never knew (A)Whether it really worked and (B) People will tend to go in about 4 or 5 different directories and they never knew which one worked.

Will: Sure

Chris: So it’s throwing lots of money at the wall and saying, “Well, hopefully some of it will stick and somebody will pick up the phone and talk to me.”

Susan: They never measured anything, really.

Chris: Well, it’s very difficult to measure phone numbers in those days. It’s very difficult.

Susan: We placed some systems in. But it was difficult.

Will: And expensive.

Susan: Yeah.

Chris: Yes and expensive.

Susan: But it does feed beautifully, doesn’t it? To answer your question.

Chris: So nowadays, your website needs to have two things: It has to have a way of delivering something that your client might want and it has to have a way of collecting their information in exchange for whatever it is you are delivering. Now, you might be delivering, let’s say some sort of electronic information. And eBook or something that you’ve written that gives them the basics or answers to the questions and that’s normally one of the best ways of dealing with it. Think about the questions that your customers ask you, write it out on a sheet of paper or a couple of sheets of paper, call it a book or re poem or…

Susan: White paper.

Chris: Ten Top Tips or Your Questions Answered – whatever you want to call it. Create that and put it on your website and show people that it’s available to them. Because what it does is that they come to your website, they’ve got some questions and they’ve got a way of instantly getting them answered without having to talk to anybody. People around the internet – 24 hours a day, 7 days a week.

Even your customers, even if you’re working in a local area, they could be researching you 11 o’clock at night. So, you have to have that information available and people expect it to be available nowadays. So that’s one thing that you can do, but you have to find a way of saying, “Well, I can give you this. But the only way that I can give it you is that I can send it to you in an email address. If you give me your email address I can send it to you.” So it’s a perfectly logical swap of information.

And you have to be careful as the recipient of the email that you don’t use that email for purposes that it hasn’t been collected for. Because there is such a thing as the Anti-Spam Act and we hype this stuff with this stuff comes through out. Email box, junk mail or whatever you like to call it.

You need to understand and find out how these sorts of things work. It isn’t difficult to do, I can assure you. We use something called an Auto-responder. And there are many, many Auto-responders out there. The two biggie stars are something called Aweber and Get-response. They do a very similar job, they are just a direct competition and looks slightly different.

Susan: And they are perfect for solo-preneurs.

Chris: Yes. Perfect for small business. Because they are not expensive. But what do they do for you? Well, that person who’s visited your website and said, “Oh yes. I’d like your information. Here’s my email address.” Or even better and this depends on what sort of market you’re in, what sort of business you’re in. You might just collect an email, you might also want a name you might also want a phone number.

Susan: Name is great if you can get it.

Chris: Personally nowadays, we tend to go for name and email. Because we don’t need phone numbers. But if your business requires a phone number for some reason and the customer understands the reason that they’re giving you that information. They don’t want cold calls and salesman getting on the phone and trying to pitch some stuff. That’s not what this is about. T

his is about start of building a relationship. So they’re giving you information in exchange for value that you’re gonna give to them. Now, you’re Auto-responder which is an online program which basically collects your customers or your potential customer’s information. And it does it automatically.

Now, if you want to take this to the next level, we would suggest that you do, you set up a series of automated emails so that you don’t have anything to do with this. Obviously, the first email is going to say, “You asked for our information, here it is.”

Susan: Trust.

Chris: And then you send them an email with a link to the information where they can click on it and see the information. Print it, download it, do whatever they wanna do with it. Whatever you promised you must deliver and more. Because you might actually say in that email, “Thank you for requesting that, but did you know, I’ve got this other information which might help you even further and you can have that for free as well?”

So all of a sudden, you’ve gone well past their expectations of what they were asking for originally. So, you can then use that email to build a relationship with that person by continually sending them emails on a regular basis.

The biggest question is how regular? Depends on what business you’re in, what market you’re in and what your customers are likely to expect. If they would expect a newsletter from you once a week, send them a newsletter once a week. If they expect to hear from you every day, send them something every day. But only you can decide that. The point is – is that you can make it automated.

Will: And different customers may want a different level of content.

Chris: Correct.

Will: And so, depending on how they are coming to you, depending on what you are offering them – they may expect one thing over here and then over there. They may expect totally different things. You maybe emailing one group weekly, you maybe emailing one group monthly, you maybe emailing another group daily just depending on what kind of relationship you have.

But this idea, that you’re using your website to build a relationship, to create a personal connection through video, through audio, through the written work and then you are offering something of value in exchange for permission to continue to connect and deepen that relationship is important.

And one of the things that I wanna point out is that – notice what Chris and Susan were talking about. They were talking about one person, connecting with and serving another person. What the internet has allowed us to do is that the internet allows us to connect and develop relationships in new ways. And email is one way to do that. If you’ve been in business, offline in any capacity – you’ve already been building relationships.

The same rules that you’ve been abiding by offline will translate over into an online context. The beauty is, is that as you seek to serve, develop and cultivate these relationships – business can and does happen more easily than it ever has before with people all over the world.

Chris: Yes. That’s absolutely right. Because you have to remember, the objective is to get people to buy from you when they are ready to buy.

Will: Yeah.

Chris: Everybody has a buying cycle. We start to research something. We get an idea on that and we say,” I think I want to go and do or buy.” Whatever it is. We start some research. We start online. Or we might go in social media. Which is another topic altogether.

Susan: [Laughing]

Chris: But something you need to consider. But the thing is, they go through a purchasing journey. They start their research and then they might decide on a model, or a place or where they are likely to find whatever it is they want. They might decide on a color or a person. Then they might decide on how far they are prepared to travel.

These are whole draft of questions that people have going through their heads depending on what service that you are offering. At some point, they are ready to buy. And so, you have to be in their mind when they’re ready to make that decision. They are ready to pick up the phone and talk to you or they are prepared to get their card out and buy something online whatever it is that you are offering.

And therefore, that is why you are building this relationship. You always have to remember that, that’s the objective of the email and the relationship building. You want them to spend their money with you.

Will: They’re going to spend it somewhere.

Susan: Exactly.

Will: Otherwise they wouldn’t have been online looking in the first place. They wouldn’t have clicked on the ad. They wouldn’t have gone to the social media post. They wouldn’t have gone to your website and watched the video then opted in to an email list so that they can get your eBook mailed to them for example.

This is a brilliant advice! We probably need to move into the direction of winding things up. So let me just ask, what is your last parting advice that you can give today to a solo-preneur, coach, consultant, small business owner that’s looking to get their message out to the world.

Susan: Just do it.[Laughing]Everything that we’ve suggested, we know from personal experience. Having been in the place that you are, absolutely works. We walked through the requirements to expand your business online, you learned the marketing that’s gonna help you to get there and then you implement it.

There is nothing better than doing that. And then measuring the results that you get. Rinse and repeat. And just keep doing it. And those things that work, you do more of and those things that didn’t, you don’t do them anymore.

Will: Beautiful! I love it! Measure, Rinse and Repeat. That’s a great advice. I didn’t mean to cut you off Chris.

Chris: That’s alright. That’s not a problem. I think the other thing is – I said it earlier on, you have to be open and you have to be prepared to accept advice from people who knows better than you.

If you’re a Chiropractor or a car mechanic, you’re not gonna know about internet marketing. The thing is, is that you need to find an expert and work with somebody who is prepared to work with you to develop your business.

As Susan said, marketing is one of those things that you’ll never know the results until the results are in. Some will work and some won’t. If the ones you do first of all don’t work, don’t say,” This marketing thing doesn’t work.”

It’s only that one element of marketing didn’t work for you. You just have to be prepared to invest some money to expand your business because at the end of the day that what it’s all about. The more money you invest – if you do it right – you’re gonna make more profit, more sales.

Susan: That’s it with our accountants huddle.

Will: Beautiful advice. Beautiful advice from Chris and Susan Beesley coming to us from London. Near London, anyway.

Chris: Yeah.

Will: If this is a business that you’re in, it needs to be treated like such and marketing is simply a skill. It’s an art and a skill and the skill set part of marketing can be mastered. Day by day, little by little, moving forward and eventually coming to something that brings you in a tremendous amount of business. So if our listeners wanted to find out more about you, do you have a website you can refer them back to, a place where they can contact you.

Susan:  We do indeed. You can find all about the information on what we call our branded website, it is: ChrisandSusanBeesley.com. We brand ourselves by our name.

Will:  And how do you spell your last name?

Susan: It is B, double E, S, L, E, Y.

Will: Okay, thanks for being on the show and we will definitely have you back. I think Susan, I wanna pick your brain a little bit about social media marketing and what you do there because I know you are brilliant there.

Susan: Thank you. It’s been an absolute pleasure.

Will: Sounds good. Have a good day!

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• 

William Wood and Amir Mahmoud have helped thousands of people achieve massive breakthroughs in their lives. Both share the same mission and a similar vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

You May Also Like:

• Seven Steps To Building A Profitable Business Online By Amir MahmoudMay 11, 2015
• Multi-Million Dollar Business Model Selling Information Products and Services Using Marketing FunnelsMay 4, 2015
• [Daily Video 2] Feed Your Mind With Daily Entrepreneurial EducationApril 29, 2015

Leave a comment: How would you rate your websites performance, your marketing skills and your relationship building with your clients or customers?

The post Transitioning Your Offline Business To The Online World appeared first on .

3:19—I love entrepreneurship!
6:48—The Secret
9:25—Very Successful Entrepreneurs
12:19—Massive away from motivation
15:07—Freedom
18:13—Exact opposite
21:15—Crystal Clear
23:2—Something that burns inside
25:3—Jump off the building
28:40—Make a difference
31:49—Haven’t been as religious
34:23—Greatest Discoveries
37:16—My vision
40:17—Separation and Space
43:25—Think less

If you want to get a copy of the whole transcript from today’s podcast, click the button below:

Will: Welcome to the show. This is William Wood, your host. I’m super excited to be here. To inspire you, motivate you, lift you up! And really give you hope. The design of the show is to give you emotional and financial freedom. To show you how to pave the road to freedom, baby! And that’s what this show is all about. So I’ve got on the line today, Paul Hutchings.

Paul is an acquaintance of mine. I’ve known Paul now for just under a year. And then later on, Paul came on in to NLP of California where I teach. He took the NLP Practitioner course. I think you’re taking the Master Practitioner course as well, isn’t that right Paul?

Paul: I plan on it. Yeah.

Will: Yeah, nice!

Will: So, I got to know him there. Really got to know his mind and his heart. And I got to know a little bit of his story. And I really wanted to bring him on today because I think that Paul shines as a beacon of hope to anyone who’s looking to becoming an entrepreneur. Paul has been an entrepreneur since 2005 and he hosts the “The Think and Grow Rich” – it’s a mindset call that plays Monday – Friday. 9 AM EST. And the access number, if you guys wanna connect with him there is 712 – 432 – 0900. The access code is 565 762. There’s also a replay of the show that you can play for 24 hours if you happen to miss the live call. The phone number is the same. 712 – 432 – 0990 Instead of 0900. That will be the replay. But the reason why we have Paul on today is just to participate and drop all his brilliance. So Paul, why don’t you tell us a little about who you are and a little bit about your journey as an entrepreneur?

Paul: Yeah, hey! I appreciate it. And Will, man – I’m so excited to be here.

Will: [Laughing]

Paul: When you were talking about why you are doing this podcast, I was like – “Yeah! Freedom! Entrepreneurship!” Lift people! Inspire people! This is my show! [Laughing]

Paul: I connect with that. That’s why I’m here. That’s why I do what I do. Just real quick and then I’ll share a little bit about my story. I’ve been reading a book called Start with Why by Simon Sinek. And one of the things that he said in this book that I think is really powerful is that he said – Great leaders always start with WHY. They know why they do what they do. But not only they know why they do what they do. He said they do a great job of communicating that.

In all of their communications. And he says, what that does is that it causes people to connect with them and be loyal to them and just identify with them. And so, as you were opening up your intro – what you did was exactly what he says to do on his book and it has an effect on me that he says that it has. I just identified – I love freedom, I love entrepreneurship, I love self-reliance, I love personal development and being the best that you can be, I love personal choice.

Anything that I can do to help people embrace that stuff and move forward. I’m happy to do so. Glad to be here. Really appreciate you for having me on the show.

Will:  Glad to have you!

Paul: My quick story. And I will make it quick. You know how we storytellers are. We tend to keep going on and on and on. [Laughing] But just a quick story, I was raised in Southeast Idaho. Farm country. Grew up in a single parent home. My dad actually took off when I was 8 years old. So, I was raised by my mom. It was just my younger sister and I and my mom.

Growing up, we had a lot of love in our family. My mom is an amazing woman but we never had a lot of money. I tell a story from time to time. I remember when I was a kid; I would always see my mom sitting at the kitchen table with this notebook out. And just this look of stress on her face. And I didn’t know what it was when I was a kid, I just knew like she was stressing out. She had a calculator out and a notebook. And this was at night after she’s been working hard all day long in order to provide a living for us.

And now I look back on that and I know what it was. She was stressing about money. She was a single parent, two kids to raise, she was working a low paying job. And so, I kinda saw that as a kid and experienced what that was like and made a decision sort of I guess, back then – that I wanted to have more in life.

I wanted to have more do more and be more. And so, I kinda have that seat plan. And then I grew up and listened to the teachers. Did what everyone said to do. You know the line “Go to school. Get a good job. Live happily ever after.”

Will: [Laughing]

Paul: So I was like, “Okay that sounds good. Happily Ever After? Who doesn’t want that? “

Will: Right!

Paul: So I went to school. I worked hard. I got good grades. And I graduated. And I came back here to Idaho. And I started working for a Fortune 500 Company. In a Call Center making 11 bucks an hour. Wasn’t exactly what I planned.

Will: [Laughing]

Paul: I actually got good grades in school. I graduated with honors. And I was like, “Alright baby! Bring it on World!” I’m ready to go out there and make it happen. And 11 bucks an hour was my job. [Laughing]

Paul: Really! This isn’t what they told me. This isn’t what my teachers told me. “Oh well, let’s make the best of it.” So I started working on this job. Started to progress a little bit. But even though I was progressing in the company, I had frustrations.

I remember I was sitting in an interview one time with my boss. And I was wanting to advance to another position and he says, “Paul, what are some of your strengths?” And I said, “Well you know, what strength I think I have? I think I’m passionate about what I do.” And he said, “Okay, okay.” So we get to the end of the interview. And then he said, “Number one you didn’t get the job. And number two, are you okay with some feedback?” And I was like,” Yeah.” and he’s like, “Paul, you’re not passionate.”

Will: [Laughing]

Paul: And this was coming from a guy who in my opinion was totally without passion. And so, I was like, “Really? Is this what I have to look forward to?” And other shenanigans.

Paul: I’ll tell you another kind of a funny story. My friend Arnold and I. We we’re working together. He’s cubicle was next to my cubicle. [Laughing] We wanted to advance, we wanted to do well. And so Arnold, he meets with his boss. His boss name is Doug. And he’s like, “Doug, tell me what to do to advance in this company?” and Doug’s like, “Come here Arnold, listen in. Are you ready for the secret?” And Arnold’s like, “Yeah man, I want the secret.” He’s like, “Listen; here’s what you’ve got to do. You’ve got to get yourself a set of spandex shorts, you’ve got to get yourself a racing bike and you’ve heard of Lance Armstrong? Right, Arnold?” And Arnold was like, “Yeah.” And he was like, “You’ve got to go buy yourself all Lance Armstrong books and start racing.” And Arnold got this bewildered look on his face and he was like, “What?!”

Will: [Laughing]

Paul:  “Arnold, the Vice-President of Sales is into all this stuff. And if you want to advance, this is what it takes.” And Arnold, he walks out of that meeting and he comes over to me. And he’s got this destroyed look on his face. He was like, “You will not believe what just happened.” And I was like, “You’ve got to be kidding me.” [Laughing]

Will: That’s awesome!

Paul: Yes, stuff like this. I do not want this for the rest of my life. I do not want to live in a cubicle. I do not want to be in a box. I do not want people putting their thumb on my head and saying, “This is as high as going to climb and no more.” I felt like I had this potential. When I think about my time in the corporate world, I always talk about NLP and how we think. I always imagine myself in a box. Crunched up, I got my arms folded and it’s like I’m trying to get out but someone wrapped duck tape around the box and I can’t go up and I can’t go to the side. That’s how the corporate experience was for me. And I was like, “Man, whatever I’ve got to do, I’ve got to get out of this place.” And so I found Network Marketing. [Laughing] Hey! Network Marketing.

Paul: Let’s see, I said it’s going to be quick. How long are we going? 45 minutes?

Will: You’re good man. Just keep on rolling, this is great!

Paul: So I joined Network Marketing because I saw that as a way out. And long story short, first company came and went no success. Second company came and went. On and on… 14 companies later…

Will: Are you serious? 14 companies? [Laughing]

Paul: Yeah. [Laughing] 14. When you ask me,” Paul, how long have you been an entrepreneur?” I was kinda confused, because I was like, “Does he want to know like, successfully?” Because I started in 2005 but there were years of failure.

Will: You know, let me interrupt you here for a minute. One of the most interesting classes that I took as an undergraduate; I took a class that was called an Entrepreneurial Lecture Series. I did a Spanish translation major and then I had a business minor for my undergraduate that went on to MBA.

But as an undergraduate, we have this option to just listen to entrepreneurs come in and lecture. And that’s exactly what it was. It was once a week, I think it was a Tuesday. We go in and Alums who had graduated came back and they lecture. And I’ll tell you what, we listen in a semester, we listen to, I forgot how many – 20 people came in and lecture or something like that. Very, very successful entrepreneurs.

People who are making millions, some of them hundreds of millions of dollars in the course of the year inside their companies. And, one of the common threads that was in all of their stories as they would talk about how they went from rags to riches or how they built their business is that all of them faced massive amount of success.

One of the guys that stands out in my mind, he talks about getting married and his Father in-law was like, “What do you for a living?” And he was like, “Well, I’m self employed.” I forgot what business he was in at that point. And he’s father was like, “You know you’ve got to take care of my daughter. You really kinda put through ringer on it.” He declared bankruptcy 9 times. Over the next 10 years.

Paul: Oh My God!

Will: I mean, everything he touched withered and died. And just fell apart. And he’s Father In-law was ready to kill him. [Laughing] He was like, “You promised me you’d take care of my daughter and here you are failure after failure.” But then he said. His 10th business made him so much money that he couldn’t even count it.

He was living in a house and he’d open up the front door in the morning and money just started flowing through the door. He’d open up the window and money would start flowing through the window. He’d open up the microwave and money would flow out of the microwave. The whole house was just being lifted up by hundred dollar bills and he couldn’t even contain it. He couldn’t give it away fast enough.

And he said, “If I haven’t gone through the period of struggle, I wouldn’t have become the man that I am today. If I haven’t gone through the period of failure I wouldn’t have gotten to the place where I can handle the millions that I now make.”

So, awesome stuff man. I’d love to hear it. 14 companies in Network Marketing. And it was like one failure to the next. And then what happened?

Tell me – two things. One is, how do you manage to keep yourself motivated? Most people, let’s be honest – most people if they had one failure in business, I don’t care if it’s a traditional business or network marketing same mindset, right? If they had one failure, they’re like, “That’s it. I’m going back. I’m going back into the cubicle. I’m going back into the little box. I’m going to let them duck tape me. I’m going to buy my Lance Armstrong spandex and show up to work – strutting my stuff.” [Laughing] What was it that kept you motivated through 14 failures?

Paul: It’s interesting. One of things that I’ve learned as I’ve started studying with you and learning about NLP is – we learned that there are two types of motivation. There’s this Away from and there’s Force motivation. And I think for me, it was massive away from motivation.

Will: [Laughing] Explain that to the listeners. So that they would understand what we’re talking about with Away from motivation.

Paul: Well, let me share one more story with you. From my work experience.

Will: Okay, yeah. Sure. Yeah!

Paul: I’m on the job and my boss came to me and said,“Hey Paul, we need you to fly down to Phoenix and do this meeting for the company.” And I was like, “Oh snap! It’s my first year wedding anniversary this weekend.” And I said, “Do you mind if I check with my wife?” And he’s like, “Yeah.. Go ahead and check with your wife.” So I said, “Honey, hey I’m really sorry. The company wants me to fly down to Phoenix.” And she said, “You better do it, it’s our income, right?” And I was like, “Okay.”

So I flew down to Phoenix and did the meeting. Saturday night, the meetings were all done. I’m sitting in a steak house eating diner by myself. I called my wife on my cell phone and said, “Happy Wedding Anniversary, honey!” This is how I spent my first year wedding anniversary. That’s over, right?

Will: [Laughing]

Paul: 6 month later, I’m in my review with my boss. And we’re sitting face to face. And he’s like, “Paul you’re doing good here, here and here. But there’s one thing that we’re concerned about.” And I said, “What is that?” And he said, “We’re concerned about your loyalty to the company?” And I was like, “Really? Why are you concerned about my loyalty to the company?”

And he said, “Remember when we wanted you to fly down to Phoenix and do that meeting?” And I was like, “Yeah?” And he was like, “You hesitated.” And I was like, “For peace sake’s man, it was my first year wedding anniversary! And all I wanted to do was just check with my wife about it, right? I went to the meeting, I did the meeting and you’re questioning my loyalty?” These experiences just caused me to be like, “Naah! No! Like I’m running away from this as fast as I can!”

Will: [Laughing]

Paul: And I don’t care. In fact I remember saying to myself I was like – kind of another part of my story is, I was living in a single wide trailer house at that time because my wife and I when we first got married we didn’t have money at all, really.

My wife I think she had a few thousand dollars saved up. And my grandfather had this farm land here in Idaho. And he was like, “Hey, if you guys want you can get a trailer and park it on my land.” And we were like, “Hey, you know, we can stay out of debt, we can save money.”

So, I’m living in this trailer and I remember saying this to myself, “I don’t care if I have to live in a trailer house for the rest of my life, I don’t care if I have to make less money for the rest of my life, my FREEDOM is so important to me!” I’ll be dramatic and call it SLAVERY!

Will: [Laughing]

Paul: It was away from the slavery and it was towards the freedom. I didn’t even really had the desire to get rich. I didn’t have the desire to drive nice and fancy cars and living big fancy homes. Not that there’s anything wrong with that. It wasn’t just my desire. My desire was FREEDOM. Just get me to a point where I can be in charge of my own life. And, that’s what kept me motivated I guess through those failures.

Will: It was the same motivation that motivated the Founding Fathers. When we talk about freedom, there’s Freedom from and Freedom to. And there’s Freedom from to yearning. “Tip in the tea over in the Boston harbor.” Freedom from to yearning. But then there’s also freedom to. Freedom to do what you want, spend the time the way you wanna do it and really live the kind of life that you were meant to live. And you’ve realized that you were not meant to live as a corporate slave anymore, I love it!

Paul: Right. I love that. Freedom from and Freedom to. I haven’t heard that before. That’s good.

Will: Yeah. So, you have this experience of motivating yourself by just saying, “Never again, no way, I’m not going to spend my anniversaries on some dumb corporate trip. Eating a steak and a salad alone in a restaurant, throwing kisses to your wife over the phone.” [Laughing]

Will: What was it in you? There’s a difference between succeeding and failing. One of the things that I’m interested in and one of the things that I think the people of NLP is interested in is what’s the difference that makes the difference? What was it that changed in you that caused you to go from failure to massive serial failure? We’re not talking once; we’re talking like failing over and over again. What got you from failure to success?

Paul: That’s a great question. And what’s really interesting about that question is I know exactly what it was. Or at least I think I know. Napoleon Hill in the book “Outwitting the Devil”. He talks about how there’s a point in people’s lives hopefully. He said, “Not all people get to this point.” But he said, “There’s a point where you become introduced to your other self.”

As what he said. You become introduced to what you really got inside of you. And for a lot of people, they don’t get introduced to that because they don’t put themselves in situations where they have to be introduced to that or where they have to stretch or where they have to dig deep and find out, “Hey, what do I really have?”

Earl Nightingale said in The Strangest Secret, something about mediocrity. Oh, I forgot the quote. But he was talking about mediocrity. He said, 97% out of every 100 people that get up and go to work and you ask them,“Why are they going to work?” And they don’t know. They just do it because everyone else is doing it. They get a paycheck, there’s a certain level of security there, and they just do what their boss tells them to do.

And so they don’t really, in most cases, have to stretch and dig deep and find out what’s inside. Well, for me what happened was in June of 2009, I thought maybe my problem was that I had a job. Maybe this is why I’m failing. And so I said to my wife, “Honey, we’ve got some savings, we’re living in a trailer, maybe if I quit my job – this will be the answer.” And so she’s like, “I believe in you Honey. Let’s do it!” So I quit my job, I went full time in the business and what happened over the next 6 months Will was the exact opposite of what I thought is going to happen. [Laughing]

Will: Wooooh.

Paul: My income went down. So in December of 2009, I was living in a single wide trailer house, I had a few hundred dollars a month coming in. My business had gone down. This is after 14 companies and I was just at the end of my rope. I didn’t know what else to do. And it was compounded by a couple of things. My third son Kyson, was born in December of 2009.

And I remember one day in January of 2010, I was sitting in my little office with the brown paneled walls in my trailer. Got my computer out trying to figure out how to make this stuff work. And my wife came home and I got up from my desk and I walked out to meet my wife – and she was in tears. and I was like, “Honey, what’s wrong?” And she said, “Kyson has a condition called Craniosynostosis which means the bones in his head are fused together. He’s gonna have to have a surgery down at Primary Children’s Hospital.”

And she was crying as she was telling me this. A $50,000 surgery down at the Primary Children’s Hospital. We had just let our insurance left a month before because we’re running out of money, right? I had no job. And I’m living at this trailer house and things are not working. That’s where I was at!

And then it kinda came into a head, one night, when I was talking – I got this two other boys, my two older boys. I read on their stories at the back room of this trailer. Put them to sleep. Sitting there and seeing them sleeping. And I remember looking at their faces and just realizing that what I was doing was not working – I was failing.

And I was just looking at these two old boys realizing that, “Man! These guys are depending upon me! I’m the guy! What happens if I don’t make it work?” And I just got this feeling of fear, I guess you could say. And frustration. What it caused me to do is it caused me to drop down on my knees and pray to God.

This isn’t like a religious thing – The only thing left that I can think of was to pray to God for help. So I knelled down and I prayed. I was like, “I’ve done everything I can. I don’t know what else to do. Can you please help me find some solutions?” What happened out of that two things: One thing, I was introduced to your brother, Dave.

Will: [Laughing]

Paul: I was doing a search on Google trying to learn stuff. And I met Will’s brother and I started to gain some skills that I didn’t have before. But the other thing that happened which I think was as big or maybe even bigger, is I got this feeling that I needed to study the book “Think And Grow Rich”. And not just read it – like I’ve read the book probably 4 or 5 times. My first network marketing company, the recommended reading list – Think and Grow Rich was on that book.

Will: Sure.

Paul: But I read it. And I didn’t apply what it taught. And so I got this feeling like, “Paul, you need to read this book. You need to apply it. You need to make it your study guide – your companion.”

Religiously, I started to study that book. And I started to do what it said. And one of the things that it says, you’ve got to have a major definite purpose. You’ve got to be very clear. Like what we learned in NLP – Clarity. Crystal clear – What do you want?

So, there’s this major definite purpose and then there’s also had this self-confidence formula which is meant to help you build belief and build faith and develop self confidence. So, every night I’m walking outside my trailer house looking up at the stars and I’m saying to myself, “By the first day of, I will have in my position X amount of dollar.”

And then I’m repeating the self confidence formula and I’m doing it religiously. And what happened to me Will, was I went – and it’s funny how I remember that… I went from the state of hoping that it was gonna work, wishing, crosses my fingers, praying that it was gonna work. That got replaced with this belief; with this faith where I knew it was gonna work. I could see the check, I knew it’s gonna work. And I knew that all I had to do was do the action in my business and serve the people in the ways that I needed to serve them and that money would come in to my bank account.

That was when I got introduced to my other self. That’s when I started to learn what real faith was. Seeing something before. Before you can hold it in your hand, seeing it in your mind, seeing it out there in the ether. And the rest is history. My goal that I was focusing on, hit that! Then it doubled then it tripled, then it doubled… It just continued to increase ever since that time outside my trailer house in my driveway.

Will: That’s awesome man! And one of the things that I’m absolutely clear on, in my mind is that there are principles or laws of success if you wanna call them that. And when we obey those principles, we get success.

Now, there are people who are listening to this that are in the network marketing industry and then there are people that are not. There are people that are in professional careers. There are people that are in their own business somewhere. And what we wanna say, and what I wanna say – loud and clear, is no matter where you are, no matter what kind of company you’re doing or no matter what kind of freedom you are pursuing.

Listen to the principles and the story that he just shared. They’re Incredible! There is something amazing about acting in faith. There’s something amazing about getting clear on what it is that you want. Not something that you’re just wishing for, not something that you are idly hoping for but something that burns inside of you – something that burns in your belly and burns in your bones. And when you can get it that deep inside – it’s yours! It’s yours. It’s right there.

Will: There are two creations: The first creation is in the mind. And the second creation is in the outside world. But just creating it in the mind doesn’t mean that you just go around chanting it all the time.

Paul: [Laughing]

Will: Right? [Laughing] I think it was Jim Rohn said, “You’ve got a plan, Don’t chant!” Having said that, if the chanting is helpful, the mental exercises are helpful but if you don’t take it to the next level and go out and start putting some action into your plan, nothings gonna happen. So it’s – Believe it! See it! Create it! And then go work for it! I love it man, this is an awesome story!

Paul: Yeah. Jim Rohn said – you reminded me his quote as he said, “Affirmation without discipline is the beginning of delusion.” [Laughing]

Will: [Laughing] That’s right! Yeah. It’s is. Now, that doesn’t mean that affirmation is worthless. It doesn’t mean that – I mean, I’m heck! I work in a field where I program peoples mind. I’m gonna help them change their mindsets. The mindset governs everything else. Mindset first but it’s not just sitting in the corner tracting millions of dollars to yourself without ever putting a shovel on the ground, so to speak.

Paul:  Yeah. And one of the lines from the self-confidence formula in the book Think And Grow Rich is, “I will deliver the best possible quality and the highest possible quantity of service in the capacity of…” So in that affirmation, you’re basically telling yourself that, “I’m gonna do the best I can and I’m gonna affect the most people.” So you’re programming that. The discipline in as well.

Will: Yeah! Its discipline connected with the mindset. But I love your story! This is awesome! Now, if we go back to your Think And Grow Rich call, just for a minute. This call is really designed for entrepreneurs to help them set their mindset, is that right?

Paul: Yeah. It’s basically all about just sharing what happened to me and continuing the journey for myself. And what I discovered when I started studying Napoleon Hill, could kinda go back to what you said about. There are principles, there are commonalities, and there are laws. Like that Earl Show audios I said. He said, If you jump off a building, you’ll always go down. It doesn’t matter if you’re a saint or a sinner. The law of gravity dictates that you’re gonna go down. And so these laws, applies to success. Period. Laws of Success. So, I started to learn more about Napoleon Hill. His story just fascinates me.

Will: [Laughing]

Paul: Andrew Carnegie, the richest man on planet Earth. Recruits Napoleon Hill and said, “Hey, would you take 25 years of your life without pay and I’ll connect you with the movers and the shakers of the world – my rich and wealthy friends. And will you organize these laws so that people can have them, so that prosperity can have them.”And so yeah, this call is all about studying those laws and being – what we like to say on the call – we’d call it a “Practitioner”.

Like the NLP Practitioner. We say we’re Think And Grow Rich Practitioners. Because I don’t know when we’ll get to a point where were perfect at it and we continue to practice. And sometimes, maybe slack a little bit on our persistence and we need to be reminded of that. We’ll slack a little bit on our passion and we need to be reminded of that.

It’s not a thing that you’re just passionate all your life and all your business because you figured it out. It seems like there are ups and downs, right? Being immersed in this material for me just constantly helps me to be a practitioner. And to pick myself up when I fall down. It helped a lot of people.

I checked last week, we had between 350 – 400 live people who dialed in on a daily basis, live. And then we got the replay. So there are some people that are being affected by it. So yeah, it’s a cool thing. Yeah, for all entrepreneurs – anyone who wants to be the best they can be in life. That’s what it’s for.

Will:  Yeah. it’s an awesome place. Great material there! I give it my full hearted recommendation. And the cool thing about it is that you’re not just limiting it to your team, or you’re not just limiting it to your network marketing company. It’s come one, come all.

Anybody that has a dream. Anybody that has a vision. Anybody that wants to get out there and build freedom in their life. You’re helping them out no matter what they’re doing. And just huge kudos to you. In fact, I won’t tell you who but this morning, I had someone just pay a hugest compliment. He didn’t know that I was gonna be doing this call with you. He didn’t know that we’d be recording this and put it in a podcast. He just said, “You know what, I really watched how Paul Hutchings has been conducting himself in the Think And Grow Rich mindset call.”

This is a guy who’s not on your team; he’s not connected to you in anyway financially. He just said, “I’m so impressed by the way he leads and by the way he inspires and he’s really moved me to take action in my own business.” And I thought, “What a cool, cool thing!”

Paul: That is awesome. And I appreciate that. Thanks for sharing that with me.

Will:  Yeah. So he just gave you the highest praise. Again, not knowing that we’re gonna be talking in just a few minutes after I finished talking to him. And I wanna pass along the same recommendation. I’ve just been super impressed by your energy, your enthusiasm and you’re willing to make a difference in the world.

Will:  Let’s transition here for just a minute. One of the things that you just rolled out, you rolled out a 30-30-30 Plan. And, let me just back up and say something about myself. And I’ll let you explain what it is and what it’s all about. It’s a personal development plan, I won’t say that much. I will say this about me and my wife.

It was about 2001 or 2000 right in that range, when I first started a serious program of personal development. Personal development meaning – looking at my own abilities, my own strengths and finding a way to refine them, to hone them, to grow them and to make myself capable of influencing and impacting more people. And it’s still a program I’m persistent today.

I’ve spent probably on the average about an hour a day. Since the year 2000. There been times where I spent a little more than that and every once in a while I kinda get off the wagon for a week or two or something like that. But basically, I can track almost all of my success in life to my own personal development program. I want you to tell us about this 30-30-30 Program and what you think that it’s done for you.

Paul: Yeah, it’s funny. Because success leaves clues, right?

Will:  Yeah.

Paul: As you shared what you just shared, I’m looking at your face and what you’ve done and the people you’ve impacted and I’m just saying to myself, “We’ll no wonder?” Right, there it is. [Laughing]

Will: Right.

Paul:  So the 30-30-30 for 30 Plan is nothing new. I didn’t invent it. I maybe came up with a little marketing name [Laughing] 30-30-30 for 30. I was actually sitting in my desk before a call one day. And I was thinking about how I wanna get better. And I just wrote it. 30-30-30 for 30. Basically what it is – is 30 minutes of reading – 30 minutes of audio – 30 minutes of prayer, meditation, reflection, visualization of yourself as you intend to become.

There’s some different things that you can do in the last 30. We’re trying to figure out what to call it. I think the best word we’ve come up with is connecting or connection. Like, you’re connecting with higher power, you’re connecting with yourself, you’re just going inside for 30 minutes.

So the challenge is – 30-30-30 for 30 days straight. And the reason why I think this is important is because, I can trace – all the success that I’ve been blessed with to the books that I’ve read and the audios that I’ve listened to. And, I realized that I haven’t been as religious as I probably could be.

Sometimes, on the weekends, Sunday will come and I’m up at 6 in the morning for meetings and then church and then family and then the day is done. I haven’t done my 30-30-30. So I was like, “What if I do this straight for 30 days and just develop this new discipline?” So that’s it. 30-30-30 for 30.

Just to talk about this last 30 really quick. Napoleon Hill in Think And Grow Rich, part of the action step is you spend 30 minutes of your day visualizing yourself as you intend to become. Maxwell Maltz in Psycho-Cybernetics, 30 minutes a day to feed of mind visualizing your ideal self. And you read all these books and it’s like a common thing.

Obviously that’s a really important part of making it happen. So, 30-30-30 for 30 is just a challenge to do it for 30 days and develop the new discipline and the new habit. I’ve seen some great stuff happening just in my life since I’ve been serious about it. So that’s it. Anyone who’s listening, do it! Do it!

Will:  Do it! Well absolutely. I love it. So, we’re talking about reading a book, we’re talking about listening to something and then spending 30 minutes in quiet meditative time. You know, I read an interesting study a few years back and I can’t find the source now to save my life. But they did a survey of people who are making more than a million dollars a year at that time. And found something like, 80 or 90% of them were meditating   to between 30 minutes to an hour a day.

Paul:  You’re kidding me. Really? Wow!

Will:  No. Almost all of them. Now, I had someone ask me, “Will, is that like defense or offense? Meaning did that create it or that’s something we have to do in order to maintain their empire.” And I said, “Man, I don’t care. They’re doing it then I’m going to do it!” [Laughing]

Paul:  Yeah [Laughing] No kidding.

Will:  I played with all sorts of different kinds of meditation. I teach all kinds of different meditation. In my coaching practice. I teach people active meditation where their visualizing and creating visualizations. And I’ve also topped the more passive type of motivation where you just get really, really quiet and still. And I think since late last year I’ve mostly been playing with what I would call Circular Buddhist Meditation.

Paul: [Laughing]

Will: I’m not a Buddhist. Although I have a deep respect for all world traditions. You’ll see me quoting and hear me quoting. Buddhist teachings, Christian teachings, Taoist teachings, Hindu teachings. What I find that success principles are universal.

Paul: Yeah.

Will: And some people have expressed them more clearly than others. Maybe the Buddha expresses it more clearly in one place. And then a Hindu teaching in another place. Then a Christian teaching in another place. I myself, I’m a Christian. And those who are tuned in to the show know that on the 7th day, well, really technically the first day of the week – Sunday. I go and dedicate that to my deep connection to God, and how that’s influenced my life.

But during the week we talk about just the basic principles. So, one of my greatest discoveries, I think ever – ever. I’ve meditated every day, almost without a break for 2 1/2 years. I’ve missed a day here and there. And most of that has been a visualization exercise.

It’s been creating my future, putting myself in the future, really vividly imagining it or putting myself into self hypnosis and tasking my mind to create things that I want. But in the last 6 months or so I really had been playing with just reconnecting to my center.

I’ll tell you what – there’s a power in getting still. There’s a power in getting quiet. And one of the things that I’m convinced that after doing this, is that just by becoming still, by becoming as quiet as I can become – that there’s something there. There’s a fire within us all. And when we get quiet enough, we can feel the spark and it starts to grow. And some the most incredible experiences that I’ve had in my life, in terms of connecting with my own inner greatness haven’t been by programming it.

It’s been by becoming still enough and quiet enough inside that I find what’s already there. And one of my most deeply help beliefs at this point, is that whoever you are, wherever you’re at – there is greatness inside of you. There is a fire that burns inside. You don’t even have to light it. All you have to do is tune in to it and find it.

And so 30 minutes of meditation however you do it. I’m telling you, this has been the most profound discipline of all the personal development disciplines that I have done. I think it’s an awesome plan. I encourage people to go out and take the challenge. To dig in and to really see what it is that you are capable of becoming.

Let me tell one quick story then I’d like to maybe ask you one or two more questions. We kinda need to wrap up here in a minute or two.

When I was a young man, about 20 years old. I made a decision at that point in my life that I was not good at leading people. And it was just a decision that’s based on circumstances.

Although, I can get into it. I’m really good at one-on-one. I’m good at one-on-two. But I’m not really good at leading and motivating and inspiring many people. And I realized, not that long ago – just a couple of years ago, I said, “That was just a limiting decision that I made.”

It was just a decision that I made in a moment of stress because at 20, I wasn’t capable of leading people. But leadership is learned. Who you are today is not who you will be tomorrow. Who you will be tomorrow maybe greater or less than who you are today depending on the ideas that you put in your mind, the people that you surround yourself with and the development that you put in to your own life.

So I have a deep and impassioned plea, become more than you are. Here’s my vision. I’m a father now and I’ve been a father for a long time. But all of a sudden in dawned on me just in the last 12 months. It dawned on me that I am a leader.

I am leader in my home. And in order to become the leader that I want to be I’ve got to grow my capacity to influence my children. And in growing my capacity to influence my children and to inspire them. To become the kind of human beings that I know that they already are deep inside. That’s also developing the same ability inside of me to unleash the greatness in people around me.

Will: So Paul, as a way of a parting word, do you have anything else to say about leadership, business, and freedom. Do you have something that you want us to do?

Paul:  I have a question for you if that’s okay?

Will: Yeah, sure.

Paul: Because I’m fascinated by this meditation stuff. I’m like a total novice at it. I’m looking for ideas. When you said that you get quiet and get centered, does that mean that you shut off your thoughts, like you’re not thinking anything, no music – what exactly does that mean? If you can share.

Will: Yeah. Well, there are a couple of different things that you can do. And one of the easiest things to do is simply to focus in on the breath.

Again, this is what I call Circular Buddhist Teachings. Meaning – no mysticism, no deep Buddhist doctrine just practical advice on how to meditate. I think that there’s two levels in the meditation.

One is, to just be aware of what it is that you’re thinking. That’s step number one. Because if you go and try to shut off your mind later today and you’ve never done that before, you’re going to get frustrated. Part of the process is sitting down.

Now, I have a sitting posture that I sometimes use but sometimes I just lay down in the ground or sometimes I sit in nice recliner chair like the one that’s right behind me.

Paul: That’s dangerous for me. [Laughing]

Will: I know. The motivated boy chair, that’s what I call it. [Laughing] Right there. So I lay down on a chair or I’m sitting in my Zazen posture. Which is just a sitting posture. And I just start to focus in on my breath. Well, the very first thing that happens is that you’re mind is still going. It’s still going like, “Hey, you gotta do this, you gotta do that, you gotta do this, and don’t forget about that?”

And the mind is like going like a million miles an hour. So the very first thing I do is that I just breathe and to whatever thought that I’ve got. So that means, I just breathe in and I breath out, I breath in and I breath out. I let my thought be my thoughts.

But what I’m trying to do and I usually do quite successfully is to kinda step back from the thought a little bit. Create a little bit of space. Instead of being inside of the thought, instead of letting the thought be controlling your mind you step back and you recognize that you are more than your thoughts.

The first thing to do, the first step, is to just gather some distance from your thoughts and to really allow yourself to create a separation and space so that you move from being inside the thought to watching a though.

The easiest and fastest way that I know to do this is to just let whatever thought is there to be there and breathe in to it. You breathe in deep. Deep down in the belly so that you can get a snoopy belly and you kinda let it go. Snoopy belly and then you let it go.

Just breath in deep into your lungs, focus in your breath. I usually recommend at my students focusing on one sensation. So for example, you might focus in the belly expanding, you might focus in on the lungs expanding, and you might focus in on the feeling of the breath in the nostrils or in the mouth, doesn’t really matter as long as you have one point of focus. Then an interesting thing happens, the longer that you meditate, the more and more distance you begin to create from the thoughts.

And eventually, often, not always but often my mind does go completely quiet. It took me about 3 month to have it happen for the first time. Incredible things happen when you can find that deep, deep mind silence. There’s a sense of connecting with the best parts of yourself. And a sense of stillness comes in your body and in your mind it’s just absolutely incredible.

And sometimes I can hold that just for a fraction of a second and sometimes, I’d be able to hold it for 20, 30, 40 minutes. But the goal is not necessarily to shut off your mind, the goal is just to get quite to get still.

I think a good metaphor, when I went down to Africa. We went to go watch the penguins and while we were watching the penguins, it was incredible watching them swim. They were super active, incredibly fast swimmers. And even on ground, they were busy there. They were wobbling, building their nest. But then there was a time to rest. And these penguins will become so still that they look like penguin statues. You literally couldn’t even see them breathing. They would either stand or lie down and they would just get as still as they possibly could.

And I tell you what, the first time you try to do that you’ll get a little anxiety. Try to keep your body totally still. You’ll get a little itch in your nose or something like that. Try to keep your body totally still for 20 minutes, focusing on your breath. First time you do it, you’ll go through this period of having anxiety thoughts and then you’ll kinda settle down, get quite and get settled in. But did that answer your question?

Paul: Yeah it did. Thank you I appreciate that. I’m excited to try that.

Will: A great book to read, I think if you haven’t read it, Jon Kabat-Zinn writes a book called   “Mindfulness for Beginners” . And I’ll shoot it over to you in a Facebook message. KABAT-ZINN.He wrote a book Mindfulness for Beginners and he talks about a lot of the theory and at the end of the book, he dedicated like a chapter or two chapters to the “how to do“.

And the reality is it’s super easy. To quote Michael Watson one of my two mentors, he said, “Meditation is easy, you basically take whatever you’re doing and you do less of it.”

If you’re moving around, you move less. If you’re thinking real hard and straining the thing, you think less. And he goes, that’s basically the formula for meditation. And it will make a big difference guys. I’m telling you.

Do that as a discipline for 30 days it’ll change your life. You’ll start to notice big, big changes in all sorts of thing. We need to wind up here pretty quick.

Paul: One final thought?

Will:  Yeah go for it. Anything.

Paul:  One final thought. One of the things that I love to do when I end every video or audio or whatever. I just say, whatever you do my friend never give up on your dreams.

I believe, whoever you are, wherever you’re at, like Will was sharing. If you’re listening to the sound of our voices on this podcast. We believe that your dreams are possible. And I would just encourage you, to just go for it!

Life is too short! I mean, Michael – I don’t remember the quote exactly but he said, “They should tell us when where born, that we are dying.” Then we might truly live. Something like that. And I believe that. We just gotta go for it! And do what makes us happy and do what inspires us. And that would be my closing thought and challenge. And Will, thank you so much for having me. It’s really been an honor. I really appreciate it.

Will:  It’s been an honor. And Paul. Absolutely love it. If people want to get a hold of you the best way to do is just to dial in to that conference call or is there a website that they can go to?

Paul: Yeah we have a website. that’s thinkandgrowrichaudios.com.

Will:  Perfect! And with that we’ll wind up. Paul have an awesome day and thank you for being on the show.

To get  a hold of Paul Hutchings directly click HERE.

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William Wood and Amir Mahmoud have helped thousands of people achieve massive breakthroughs in their lives. Both share the same mission and a similar vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

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The post Think And Grow Rich – Paul Hutchings with William Wood appeared first on .

3:10—Work from a calm mind
6:15—Makes all the difference
9:29—Before he was a “Rockstar”
12:09—Accessible 22/7
15:22—Finding your own voice
18:24—One specific technique
21:22—Flesh and Blood
23:20—Use your humor
25:31—Play on Offense
28:16—Same as a baby
31:49—If you’re open-minded
34:30—The true meaning of success
37:30—Stream of income

If you want to get a copy of the whole transcript from today’s podcast, click the button below:

Will: Hey, Welcome back to the show. William Wood here. I’m with an awesome guest, Michelangelo Lopez. He and I go back – what? About a couple of years? Is that about right Michelangelo?

Michelangelo: Yeah. Yes. Boy, time flies, doesn’t it Will?

Will: Yeah, it does. I remember when we first met we were there in – was it Chicago? I think it was.

Michelangelo: No. I tell you when we first met. We were in Denver at this speaker’s training.

Will: [Laughing] That’s right.

Michelangelo: Yup.

Will: That’s right. We were at a little private mastermind, bunch of really high-end business owners, multi-millionaires, top producers – Michelangelo has been invited into this special circle and I was doing a training on influence and absolutely just got along. Immediately he said “Hey, we’re going to get to know each other.” And we have.

And Michelangelo has gone on to just do some amazing things and right before we got online here, Michelangelo was telling me a little bit about some of his own personal philosophies on Personal Development and I think the reason this is so important is that your mind and your mindset will absolutely govern everything else that you do in business and if you can’t get your head around; your mind – so to speak, you’re not going to do that well.

So, tell me Michelangelo, what have you been doing lately to help develop your mind to get your head on the right space so that your business goes the way you want it?

Michelangelo: Sure. Well, like I’ve mentioned earlier, I just turned 49 in December so we’re not getting any younger and I don’t know what clicks – all of a sudden I said “You know what, I need to spend more time on myself. I needed to spend more time on self-development.”

And I’ve always been an avid reader. I have a beautiful library in my home and that, but as I was sharing this with you earlier it’s always been working on self in between everything else. So, I might get 15 minutes there, I might take two weeks to read a book, I might want to quit you to audio or to some audio I’ve purchased but it’s always in between everything else I was doing.

So about 14 days ago, I committed myself to spend the first 8 hours and I’ve never missed including today. First 8 hours of my day. I get up at 5 in the morning, I go work out and then I come in, I get in front of my computer, I don’t open my email and you know I’m actually going to do Psycho-Cybernetics – that book and the audios and then everything.

I focus on everything that will help me and I’m sharing this with you what a difference has it made, you know, I’m hyper as it is and now it’s actually helped me focus, helped me work from a calm mind and not a race against the clock. What a difference it has made in every aspect of my life.

Will: That’s amazing. I was at Brendon Burchard event, it was about a year ago and he talks about your email inbox being the other people’s priority box. It’s where everybody slings in their stuff at you and my experience has been the same as yours. If I start off my day and I’m writing my email and I’m going for it, I lose track of my own personal compass. I lose track of my direction, I lose track of where I want to go and I end up doing something that somebody else wants me to do.

Michelangelo: William, real quick. I hate to interrupt you. But I’m actually doing a video showing me going out to my actual mailbox like 10 times. Imagine – if you go to your mailbox, checking your mail 10 times, Bam,bam,bam… the time that you just wasted that is the equivalent of going to your inbox – there’s no difference whether it’s a mailbox or inbox. The only things is that – well, I guess we don’t think of this as such or as a time wasted by going to our inbox as you’re a click away but it’s the same thing. So, I’m actually going to do that video. Imagine yourself going to the mailbox 25 times a day, you’re not going to accomplish much.

Will: You’re not going to get much done and you’re going to be at the mercy of whoever is at the other end of the email telling you what it is that they want and what they need. And I’m not saying not to respond your emails, but not every email is of the same level of importance. There’s only a few things every day that we really need to attend to and everything else is just off that ends up detracting us from our focus and our mission. So tell me…

Michelangelo: You know what I’ve learned?

Will: What’s that?

Michelangelo: That email – will be there at the end of the day still. It doesn’t disappear. [Laughing]

Will: [Laughing] It does not go away. That’s right. Tell me, you’re reading Psycho-Cybernetics right now. What else have you been reading over the last 14 days?

Michelangelo: Basically, this is my 3^rd time reading Psycho-Cybernetics then his other book on Psycho-Cybernetics New 2000 and the Psycho-Cybernetics for Selves. I’ve always been a preachers kid, I grew up in a phase movement, you know, naming and claiming and that.

I grew up on a positive home environment and that. And man! The more I learned about the self-image, the more I believe that 99% of our problems are inflicted by our self-image. And most of it is done because we don’t work on our self-image and we just go and live and take a course and what happens, happens.

A lot of times good, a lot of times bad but to be able to control more good into your life is what I’m learning that finding yourself image, developing your self-image, perfecting your self-image if you will, it will be a catalyst for quicker success.

Will: It makes all the difference in the world. It’s like – you can’t fake the personal development. People feel it as they connect with you. They can tell if you’ve been working on yourself and they can tell if you haven’t. And for so many people they’ll sit there and will say “Oh, I don’t have a problem. I’m okay.”

But all day long, they’re talking negative to themselves. All day long, they’re hearing negative messages. All day long, they got this junk in their head, they never take time to take out the trash and then why is anybody surprised when they’re not getting results?

The fastest way I know to super charge to success is to start with the mindset. You can’t ignore the skills. You can’t ignore the activity. You can’t just sit on the mountain and chant all day and expect millions of dollars to flow in your pocket. But at the same time, if you don’t take care of the mind and my preferences like yours to take care of it first thing in the morning and last thing at night. It makes a massive difference.

So, you’ve been reading in the morning and you’ve been going through some programs. Tell us a little bit about your routine. Like what do you do? You wake up in the morning…

Michelangelo: I wake up in the morning… By the way, I’m a “Juicer” now. Two of my meals of my three meals is juicing which has helped with my diabetes tremendously. So, I get up in the morning, I do my little PX 90 which is a 30-minute workout. I come back, take a shower and sit down in my computer and I just put on my headphones and I listen to the audio on Cybernetics and I have some other audios on the Silver Mind Group. Have you ever heard of that?

Will: Absolutely. Yeah. Sure.

Michelangelo: Yeah, that was awesome. Joe Silver. I just spend time reading and listening to audios. I do that until 12 o’clock in the afternoon and then if I’m finished whatever I’m doing for work. I go back and listen to more audios.

I don’t listen to music except for classical music. Let me share this with you real quick. You say “What?” Yeah, I don’t. Here’s why. I’m not saying our music is bad. I’m 49 years old; I’m trying to reach at my pinnacle of who I am now not when I’m 80 years old. If you turn on the radio, this is me thinking in the past couple of days, you don’t control the songs there on the radio; you don’t control the lyrics that are being played, believe it or not, it’s my own personal feeling that allows lyrics whether we know it or not can mess up your subconscious because that’s the easiest thing to embed in your brain.

I don’t watch TV. In fact, the last time I watched TV is Netflix and I watched a biography and I watched J.K Rowling biography the Harry Potter writer. That was an awesome story because I was told always read biographies so you can see – and the biggest lesson I learned from biographies is that most people are not an overnight success. They paid their dues. They even had some failures left and right before they got to where they’re at where we see them as stars, – as a success story.

Will: The reality is we don’t see them before their success story because they’re still working on changing their mindset, changing their disciplines, or changing their behavior and this leads to an interesting question and I didn’t know that we’re going to go here but here we are.

You are now very visible, you’ve got a massive following and I want to come back around and talk about that later on but first of, Michelangelo, wasn’t always the Rockstar that he is today. There was a time when nobody know who you were.

What was the process like? Tell us a little bit about your own journey on becoming this very visible, well-known businessman, whose known by people all over the world, doing business on multiple continents and having just this incredible following.

Michelangelo: Voted the number 2 Internet Marketer in 2014 by Home Business Success.

Will: That’s incredible! But you weren’t always there. I mean, your 49 now. You’re massively successful and yet, if we flashback the camera, I don’t know 10 years, 20 years, nobody know who Michelangelo was. Maybe your parents, maybe your church or maybe some people around you. So what was your own personal journey like? Tell me a little about your story.

Michelangelo: Sure. Out of high school and I was a community college drop-out. I’ve always been a people person. I started off as the community college as the fitness trainer, personal trainee. And from there, I went on to import roses from Ecuador and Columbia and to the United States and that’s about 6 years but when you’re dealing with perishables I was looking for something else.

I answered an ad on Craigslist about how to post an ad on Craigslist somewhere as to where to post in a Craigslist as a Guru. We became good friends. I moved to Sta. Monica California and that when you see Joe Chance when you look back and connect the dots.

It’s an awesome experience and I spent a year with this techie guru literally as my roommate. Which was really to me was the catalysts that launch me to become a successful internet marketer but I think the biggest key if I can point to my success is I’ve always been a people person because no matter what you do in life I believe you’re dealing with human beings and you’ve got to (1) start liking human beings and (2) get good at relationship building.

Will: So, you started off as a personal trainer and you focused in on Craigslist earlier on and building relationships. What was one of your key learning’s in building relationships or working with people?

Michael Angelo: Be accessible. When no one else is accessible, I’m accessible. This is what made me really successful. In an age where you can’t even rent a movie and talk to a human being you’ve got to go to red box. I remember the days when I used to call information 411 just to hear the queue operators voice.

Will: [Laughing]

Michael Angelo: These days you don’t even get that. You get automatic. So people want to connect with flesh and blood. You know, I don’t stay on the phone very long. But they just want to hear your voice. They just want to know you’re real and that’s it. And most of the time, I spend less than 5 minutes on the phone with people directing them where to go. That’s the key.

The key is I’m accessible 22/7. I mean that. No one’s going to call me at 3 o’clock in the morning or 2 o’clock in the morning. So, I can go without saying but the fact that I can say “You know what, I work 22/7” which I really don’t work 22/7 but I’m accessible 22/7.

People loved that because I do what everyone else don’t want to do. Because in this age, I believe – specially with the younger generation, not to knock them down, I believe the trend is try to make as much money as possible while working as little as possible. For me that goes against all the laws of work in the universe. You’ve got to put in your work no matter what it is. Doesn’t mean it’s laborious but you have to put in your hours and time in work.

Will: Sure. So tell me, what was the turnaround point? What was the point where you went from Michelangelo “The Trainer” to Michael Angelo “The Man of Massive Influence?”

Michael Angelo: When I was a trainer, I would do aerobics seminars and it’s called Felling Fat At 40. Another big key to my success is – I don’t know where this came from. Maybe my mom but I’ve always connected with flesh and blood through humor.

I tend to be funny, if you found me on Facebook I’m funny and people love that. If you make someone laugh it’s an instant way to bring their guard down and instant bond. And I’ve always been good at that. Naturally good at that and I don’t know where it came from.

But I can tell you this, that as I aged I got more confident at being me. The real me and not just facade or this who act like they want me to be. So I’m not afraid to speak my mind. I’m not trying to be somebody. Everybody and I’ll get nobody.

I can’t pinpoint but the day I started I became more confident at being me which is what all this self-development I’m in now I’m really focusing on the whole goal is to be the real me and a better me for others and myself and my family. I think that day is when people start following me when I stop trying to be somebody to everybody.

Will: That’s amazing. This brings us into a bridge right into where we are going here which is you’ve got this massive following. You have, I don’t know how many thousands of people that are checking out your Youtube videos, that are checking out your Facebook wall, check out all of your content that you put out. If you have somebody who is brand new to marketing or they’re newer to marketing and maybe they’re a personal coach or maybe they’re an affiliate marketer, maybe they’re doing any number of things, what it is you would tell the new guy about how to build influence with the large group of people?

Michelangelo: Stick around long enough to find your own personal voice. I was coaching this couple and they’ve been online for a while. They’re affiliate marketers and I said “You know what, if you stick around long enough to find your own personal voice, that voice will go out and then resonate with those who it resonates with.”

Not everyone else, some people think I talk to fast, some people think I’m arrogant but there’s enough people like me in this world that we can buy and establish a relationship. So finding your own voice, I don’t think people in any marketing offline-online, stick around to what is constantly finding their own voice.

When with first time marketing, we might be mimicking this guru or trying to copy this guru and that’s part of the learning curve or part pf the phases that you have to go to. And then there’s a pieces of all your mentors that you put together and combine with your own voice and your own personality that you finally reached hopefully and that’s when you start getting conversions and following left and right.

Will: So finding your own voice. If somebody is struggling to find their own voice, what are some of the things that you’ve done to help you get in tune with your own voice?

Michelangelo: Work on yourself. Work on your self-image. You can’t find your own voice without working on your self-image. I brought this domain in a long time ago it’s not up for any website it says “Imagine More, Work Less” and I don’t know about a year ago and now it start to makes so much sense.

If I spend more time in my imagination, I spend more time on creative imagination I work less. I’ll be able to work less because that’s what you put out there it comes back tenfold.

In Cybernetics, talks about how will power alone, or the desire alone, or persistence alone, or hard work alone is not going to make you rich. Most people that accumulates incredible amount of wealth did not do it through hard work. That’s hard to believe but it’s true. It came from focused work. It came from being focused.

Will: Focused work and changing the mind. I tell people that if you’ve got a faulty set of principles that you’re working on and you work hard and you get no results. But if you work smart with really solid principles massive success follows you almost instantly.

Michelangelo: I read that. This is really interesting that most incredible wealth is not accumulated by successful people ’til after they’re 40 years old. For me, I’m 49 so that’s pretty cool.

Will: You’re just getting started.

Michelangelo: I’m just getting started. We have to do a lot of unlearning I believe. Specially in my childhood I grew up in a Pentecostal, guys up to the hammer raised upside and down for putting your hand in a cookie jar, that kind of doctrine. I had to do a lot of unlearning. Sometimes, we need to get saved from our own childhood or from our own environment. It takes years to do a lot of unlearning and to come across, that what you need to come across that will elevate to where you need to be. It doesn’t all come at once, in one day or one week – unfortunately.

Will: It doesn’t but it does count. If we are persistent. Tell me, you’re talking about self-image, you’re talking about changing your mindset, you’re talking about using the imagination. What’s one specific technique or practice that you’re using today to help you move your mindset to the next level?

Michael Angelo: I practice on creative imagination. I rehearse in my mind my day, I rehearse in my mind the event that I want to be successful in, whether it’s speaking on stage or talking to a big possible recruit or whatever. I rehearse, I play it out on my mind first that way if it will plays out in real life it’s pretty much a dejavu. You’re pretty much comfortable it’s like you’ve been there.

Will: You’re literally imagining what you want and then you’re creating it first in the mind and then living it in real life.

Michelangelo: It has nothing to do with positive thinking. Has everything to do with finding who you are. The true you.

Will: Finding the true you. Now tell me, you have found yourself. You have a strong voice and people flocked you and I’ve watched this over and over again that people looked at you for leadership. What is the key to building a list of followers? Whether it’s on Facebook, whether it’s on email list, what is Michael Angelo’s secret sauce to building a list?

Michelangelo: List building is easy. You just throw money at advertising and you collect the emails and you build the list. That’s the easiest part. Donald Trump spends a hundred thousand dollars in advertising and he’s gonna collect the emails and he’s gonna build the list. That’s the easy part. That’s just a matter of throwing money at the table.

The hard part where success comes in is by getting the flesh and blood behind those emails, behind that list to engage; to convert. That’s the hard part. That’s why someone can do $5000 in advertising and I do $5000 the same advertising and I’ll convert and he won’t convert. Because getting the flesh and blood behind those emails, behind that list to engage, to follow you, to open your emails, to look forward to the next email that’s the part that comes with the learning curve, with learning, with being you, with not trying to be somebody to everybody.

Just talking to your own voice. It’s like this. Groupon is a 1.2 billion dollar a year company and they send eyeballs to the ugliest blue green website in the internet. They collect the emails and they send offers to geographically targeted offers to the flesh and blood behind those emails. Not everyone that receives the email from Groupon buys. But enough people buy to make that 1.2 billion dollar a year company. I’d say 60% of my lists have never bought from me but last year I made over $900, 000 that means enough people on my small list purchased one of my offers to earn me that money. That is pretty powerful.

Will: That is powerful. You’ve said a couple of things that is really different than most marketers that I hear out there. Most marketers are talking about collecting emails, you’re talking about it’s not about the emails it’s about connecting with the flesh and blood behind the email.

Michelangelo: Absolutely because, look, if you throw enough money at the table for advertising. The sear numbers alone William are going to get you some conversions. But not the dramatic conversions that you need to change your lifestyle.

If you spend $10, 000 on advertising of course the sear numbers of spending that much money is going to get someone to buy whatever it is that you’re offering. And I always say this. I’ve been online for years. I have people that date back to my very first tele-seminars back 8 years ago when we still, it’s still not a webinar it’s tele-seminars on the phone. Remember those days, right?

I have people that follow me that long. Here’s why. And this is something that I’m such a true believer in this. I never ever promote the biz I always communicate to video; my video. Me talking in front of the camera. I get them to follow me first and say “By the way, I just happen to be in this one I made my last rodeo.”

So when I get people to engage and follow me they are following me. God knows, business come and go. Bad things could happen and I never in 8 years had a start over. I never had a broke story. I have a hope story, hoping to make more money because those people have been with me for a long time because I make them loyal to me. Does that make sense?

Will: Products come. Products go. Businesses come. Businesses go. Michael Angelo is here to stay.

Michelangelo: That’s what you want. You want them to stay with you and you want them to lean on you. And part of that engagement is making yourself accessible. When someone’s preaching “Oh, I don’t answer the phone.” Pick up the phone. When people are saying “Hey, I’m in the world’s beaches.” I say “You don’t even have a wi-fi on the world beaches. How can you help your team?” [Laughing]

Will:  So you are making yourself accessible, you’re trying to communicate with flesh and blood, you make a lot of videos, you use your humor but what ultimately, what is the approach or what are you doing to be extra compelling when you release that video, when you release that email?

Michelangelo: First of all I worked from the mind frame, William. That 99% of those flesh and blood behind those emails I’ve collected, the person who can genuinely communicate “Hey, I can help you no matter what your in” that’s the person that gets the loyal following. You’re not saying “Hey, join this mother of all programs, I’ve never seen a com-plan like it.” No, I’d say, “Hey, no matter what you’re in I can help you.”

And then you help them and sooner or later they’re going to say “Hey, by the way, what it is that you’re in, Michelangelo? Hey, by the way, I wanna look at your program, Michelangelo.” It happens every time. Everyone else is saying, ”Hey, join the mother of all program.” And I say “Hey, I’m working for the mind frames that are already in something or been beat up by something, I can help you up no matter what you’re in.”

That’s basically to recruit. Helping them no matter what they’re in. When everyone else is sending out emails communicating “I got the mother of all com-plans”

Will: It reminds me of what Zig Ziglar used to say. “If you help enough other people get what they want, you’ll get everything in this life that you want.”

Michelangelo: Yeah. And you know what, here’s the truth. 99% of those flesh and blood behind those emails they right off The Jerry Springer Show. They don’t have no business trying to make money online because (1) they need to work on themselves and (2) They’re not even disciplined to work from home. But you have to go to them to get to the William Wood of this world. That’s the key. To stick it out, it’s about sorting; you sort through those people.

Will: Let’s direct some specific advice. If somebody wants to take their life to the next level, and next level could be a bunch of things. Next level could be almost declaring bankruptcy and just trying to get started to anywhere where “Hey, I’m stuck to making $30, 000 a month. I wanna make $50,000 a month.” What would you recommend to someone to doing mindset-wise?

Michelangelo: When you reach the mindset that you’re not afraid to lose it all to gain it all, you’ll win. No one has made a successful – in any type of extreme wealth by being conservative or by playing on defense. You have to play on offense. So, when you’re not afraid to lose it all, you’ll gain it all.

I shared this the other day. It’s called the Law of Deviation. If I were to take a quarter and I ask 50 people. I said, “If I flip this coin how many times will land on heads and how many times will land on tails?” Those 50 people would more likely you say 50-50 is wrong. That math has been proven that 49-51% that if you flip it 50 times it will be heads more than tails or tails more than heads.

That’s why most people when they go to Vegas, they lose. Why? Because they will say “Hey honey, I’m just going to take $500 with me to Vegas. That’s all we’re going to spend on gambling.” They set themselves up for failure. Why? Because they didn’t allow the Law of Deviation to kick in. They can sit back that table and they lose. The equivalent of that quarter landing on tails – losing and then they run out of money before the Law of Deviation takes in and flips heads and they start winning. Do you understand what I’m saying? The truth is to make it simple is they don’t bring enough money to Vegas to win. How’s that?

Will: Sure. They’re not bringing enough money. They’re not bringing up enough energy. They’re not bringing up enough effort.

Michelangelo: Exactly. And it’s anything. They’re not bringing enough effort, energy into a business to wait for it to turn around.

Will:  So, one more question…

Michelangelo: Actually, I always wondered why 400 million power bowl ticket has longer lines than a 100 million. I don’t care about the hundred million. [Laughing]I always wondered. It makes sense. Have you seen that? 400 million but if it’s a hundred million, I don’t care.

Will:It’s only a hundred million. I’ll wait ‘till it gets serious money.[Laughing]

Michelangelo: Let me tell you something. Human beings are funny, man. I shared a story the other day how this two aliens come from Mars and they’re here for observatory reasons and they’re taking notes and 3 days to get back to their spaceship and they flight back and Why little Martians what have you learned about Earthlings?

99% of those Martians would say “You know what, we couldn’t tell the difference between the animal kingdom and the humankind.” That’s the truth. The masses are hard to differentiate. Every now and then William, that Martian will come across somewhere bigger than life. Do you ever notice how – do you ever wonder how when we go to a state fair, you’ll see these artist drawing a caricature? You know what I’m talking about? Do you ever wonder why we’re so attracted to that? Because that caricature has exaggerated features of ourselves. Same as a baby. A baby that has big ears, big eyes it brings out the child within us. Every moment, you come across with human being that’s a caricature of themselves.

That’s the key to success. Every successful person is bigger than life. It’s not less easy that they’re bigger than their life but the others are just common. They get up, they go to work, they come home, and they eat, watch TV and then go to sleep. There’s no different. They’re dressed up animals and hunting is easier because they go to local supermarket and send over to the force.

It’s the truth, William. Do some study. I observed this human being. It has to do with working on yourself. Do you know that the mind can’t differentiate between a real memory and a memory that you’ve gathered from a TV show or movie? Is that amazing? You know this? You want to know why people still sad all the time? Because they’ve been watching soap operas and heartbreaks and all that for 20 years.

Will: You’ve got to cultivate the garden of your mind. Whatever you put in comes out.

Michelangelo: And you don’t find that garden on the TV. You say “Well, I watch TV for entertainment.” Man, you can read for entertainment.

Will: Absolutely. I watch TV to distress. What about meditation? What about journaling?

Michelangelo: I don’t want to turn into TV basher but let me tell you right now, that the TV is the worst thing on this whole planet. It hypnotizes the masses. The masses don’t even living in the Now. They’re not. The more that I get reach within and study and spent time with myself the more I’m like “Oh my God, I was one hypnotized guy.”

Will: We all are. We got hypnotized by our parents, by school, by the television, by radio, by social media and breaking free from that and finding our own voice is one of the most powerful things we can do.

Michelangelo: In school the other day, my little girl, they go to a private school. Very expensive private school. I tell you Will, $20, 000 a year for each of them. I got two kids in there. $20, 000 a year and I have a huge library of alien, you know aliens and Mary says “Hey, my teacher told us that there’s no such thing as aliens.” I’m like “What?” Why couldn’t this teacher say “You know what, the answer is still out there. We’re not sure.” But instead, she gave a definite answer based on her own experience. Amazing! School does more harm for kids than anything. Really. They do.

Will: School can do a lot of damage to kids’ self-esteem and I worked with a lot of clients and I found that a number of them are 50 years later trying to overcome something that happened to them in high school or Junior high or earlier. And the good news is, you can change all this stuff. That the awesome news is we can all change.

Michelangelo: So we spent 40 years of our life learning and the other half unlearning it.

Will: Yeah. You got it man. So any words of advice for people who are trying to make this year, who want to put 2015 on the map. What would you tell him?

Michelangelo: I’ll tell them this. (1) Focus more on yourself that the actual work you’re doing; your pursuing. I would do that and what you’re pursuing will be there; it will get there and by the way, that what you’re pursuing, if you’re open-minded enough may not be. May just be a stepping stone to where you really need to be. I never attached myself to anything. You can’t. It could be just something in passing that I need to know I need to go to experience to get me to where I’m going to be or I need to be. Are you with me?

Will: Absolutely. Point B is just there to lead you to point C.

Michelangelo: And you know what, William, this isn’t a rocket science. I’ve come across this in my 49 years over and over again. Yeah, you got to work on yourself, self-development – guess what, until it suddenly – it clicks on your brain, it’s just for feel good preaching. You know what I mean? When you start saying “Oh my God, this is so true. I have to work on myself”

Guess what, it’s scary to work on your – spend 8 hours a day working on self-development and not trying to create something that’s going to easy monetize. It’s easier and it’s not more directive. “Hey, I’m going to work on this blog. That’s going to make me money.” Where if you work on yourself that’s what you need to have to create that blogs and making money will come a lot easier. Does that making sense?

Will: Absolutely.

Michelangelo: It’s scary because you are letting go and letting God so to speak. You know what I mean? Or whatever you wanna call – your Higher Power.

Will: It’s a leap of faith. It’s a leap of faith to say “If I take the time that I need to get clear. If I take the time that I need to focus in my inner world and my inner vision I may have the ability to go out there and change the world.“

Michelangelo: I think in one of the books or audio talks about how the carpenter. He’ll spend more time on sharpening the sow than he does on actually sowing what he needs to sow.

Will: You know, a few years back…

Michelangelo: That was good William. That was good.

Will: That was really good. A few years back, I was watching this building go up and they dug this intense hole, just like this deep hole and they were spending time just driving this hole down and then there was this pit in the Earth and for months, all they were doing was building the foundation.

And I was thinking it’s going to take them like years to build this building at this point. They were taking time to really make sure that the hole was deepen up that the foundation was built securely enough and then literally within a period of days it seemed floors were going up. One floor. Boom. Two floors. Boom. Three flours. Boom. And the infrastructure, that building raised incredibly fast but if they haven’t taken time to build the foundation the building never would have stood.

Michelangelo: Yeah. I read once that said, the true meaning of success of a successful person is a person who’s doing what he wants to do and not doing what he needs to do to earn living.

Will: You got it!

Michelangelo: That’s true, man. Because there’s a million ways to earn a living and there’s a lot of people that are earning a living and making a good living but they hate their life.

Will: They hate their life. And that’s no way to live. To wake up in the morning, looking yourself in the mirror and say “Not again.”

Michelangelo: Yeah. That’s a dreadful feeling.

Will: That is a dreadful feeling.

Michelangelo: So to answer your question, work on yourself more and everything else will fall in place. Everything. Of course, you just can’t work on yourself and chant at the mountain top. You gotta implement. The implementation will come easier if you work on yourself.

Will: If the saw is sharp the tree falls faster.

Michelangelo: Oh, I like that. Yeah! [Laughing]

Will: This is good stuff, man.

Michelangelo: It’s funny how it takes 40 years, when it takes years to learn to sharpen the saw instead of using the old dove saw.

Will: Yeah, it does.

Michelangelo: And hard work our way into it.

Will: Well some people don’t have a saw. There out there with like a pocket knife trying to widdle a tree away. It can get done but man, it takes a long time. [Laughing]

Michelangelo: Yeah, like I always said, look – I’m 49 years old. I never saw a wheel chair fit in the back of a Lamborghini. I’m trying to get that Lamborghini now.[Laughing]

Will: [Laughing] That’s right. You got a pretty nice car, what are you driving these days?

Michelangelo: I got 3 cars. I got a brand new Z51 Corvette with every option, I have a brand new Land Rover and I have a 1973 Super Beetle with a surf board and real 1973 luggage on top. At the back of it, there’s a sticker that says “Amnesty for Nixon.”

Will: [Laughing]

Michelangelo: And I only play one type of music with the Super Beetle – Beach Boys!

Will:  Nice. And you’re in Florida. How far are you from the beach?

Michelangelo: I’m in New Tampa so I’m like 45 minutes from clear water.

Will: Nice.

Michelangelo: It’s nice but Florida is like , there’s no seasons. We’re like deprived of that. I see some people on Facebook, I have a friend that posted – man, she was shoveling snows like 3 foot high, I’m like – Oh My God!

Will: This year has been really warm for us out here. But Florida is beautiful! I was out there in December and was able to go out to the beach. I was on a different part. I was up in the Port Lauderdale area doing a corporate event where I was the speaker. And it was just incredible to be out there. It was warm, it felt it was like summer time to me in the beach. So you’re in a great place if you like sunshine.

Michelangelo: And Will, I wanna do say about the life and blood behind those email? One of the biggest ways to kill your list, to get them to not follow you is by sending a mixed message via an email. I see this all the time. You have to pick a stream of income, whatever that is and you have to make that your last rodeo.

Will:  Consistency.

Michelangelo: That’s huge. I’ve been successful because I’ve never sent out mixed messages. “Hey , this is my last rodeo for now, this is what I’m running with.” If I say “Okay, I’m moving on.” That’s fine but you can’t be sending mixed messages. That’s important. You can’t send mixed messages. And most people send mixed messages because they don’t have confidence in the first message they sent for conversions. The last very important advice – stay consistent with your message.

Will: Stay consistent with your message. Plant your flag. Grow there. Stay there long enough. Put your energy there. That’s awesome advice. Listen, any last words you wanna offer people? Then we should probably wind up here.

Michelangelo:  Yeah. And to recommend a book – Psycho-Cybernetics.

Will:  Psycho-Cybernetics. Go out and buy it right now. Go log on to Amazon. Pull your car over if you’re listening on the road.

Michelangelo: And by the way , William Wood – I spent enough time sharing how someone made some impact in our lives. But, your NLP Training has helped me tremendously.

Will: Thank you.

Michelangelo: I’m not saying that to promote you. I’m saying that’s the truth because I spent time with you on a personal one-on-one. It’s amazing how you look back and say, “Oh my God, Yeah! I learned that from William Wood.” It’s Amazing.

Will: It’s amazing what can be done by taking dedicated time to focus on your mind. So that’s my challenge . My challenge is to go out and buy the book. The man said to buy it. Go out and buy the book today. If you haven’t read it, read it. Get into a personal development program and start cultivating the garden of your mind. Start planting the kinds of crops in your mind that you wanna produce.

Will: So with that, Michael Angelo if people would want to connect with you how should they do it?

Michelangelo: If they want to connect with me? They can go to UOIS.org

Will: Got it. Alright Michael Angelo. Thanks for coming on the show today.

Michelangelo: Thank you William. It’s always a pleasure.

To get  a hold of Michelangelo directly click HERE.

 

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William Wood and Amir Mahmoud have helped thousands of people achieve massive breakthroughs in their lives. Both share the same mission and a similar vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

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Leave a comment: By listening to today's podcast, ask yourself: "How do you keep yourself motivated?"

The post Psycho-Cybernetics: Michelangelo Lopez with William Wood appeared first on .

3:12—Goes in-line with effective Branding
6:55—Rocky talks about personal branding
9:21—Will discussing about Consistency
12:18—The Concept of Branding
15:09—Functional Value and Perceived Value
18:25—Proper and Effective Marketing
21:02—The best Heavy Metal band in the world
23:15—Contact Rocky directly
25:50—Is this consistent with who I am?

If you want to get a copy of the whole transcript from today’s podcast, click the button below:

Will: Hey, welcome back to the show guys! William Wood here. I am with my special guest, Rocky Vega. Rocky is known as the “Brand Master.” He’s helped businesses all over, to take their branding to the next level. Just recently, I hired Rocky to brand one of my personal websites and Rocky absolutely nailed the branding. It was the best result that I’ve gotten from a graphic designer. This man knows his stuff and I brought him on the show because I want him to share his knowledge and his expertise.

Will: Rocky, you’re known as the brand master. A lot of people who are listening to the podcast are newer to the business or their newer to marketing. They may have heard the word branding but may not know exactly what it is. Why don’t you give us your definition of branding?

Rocky: There’s two ways really to look at when you talk about branding. Most people just kind of have the impression that branding is just the way that something looks or maybe like a company or personal logo and to that nature but a brand is more about an experience and a perception that people get when they see a product or when they experience, when they use a service or when they come in to maybe an establishment per se’. And a personal brand, when you talk about just an individual is more so the culture of the real you.

Will: Yesterday, I was doing a consultation with a gentleman that is looking at starting up a weight loss business down in Las Vegas. And one of the things he asked about is “Hey, there’s a lot of people out there doing weight loss, how am I going to stand out?” If you were to give him some advice, what would you tell him?

Rocky: I will ask him what makes him so much different and so much better than his competition. Because at the end of the day, you know, it’s like you said there’s so many people who are pushing at same niche so for one you have to learn how to get yourself out there more effectively. Two, when you’re out there when people are exposed to you or to your offer; they need to (1) be clear on exactly what it is that you’re offering and (2) it does have a lot to do with exactly who you are targeting for that offer as well.

When you think about something like online marketing for example, most of us are taught to have a specific target audience in mind but what most people don’t understand is that actually goes right in line with effective branding because you need to make sure that your message is basically in line to the people that you are speaking to. So, you need to make sure that whatever it is that you’re offering is exactly what people are looking for.

For him, for example, I will say he needs to be there, sit down and brainstorm or at least get somebody who is well-versed in that category and get ideas together that basically show his target market, what they need to see if – he said he’s a personal trainer, correct?

Will: He’s a personal trainer and a life coach. His goal is really to set-up a seminar business that teaches people how to lose weight combining like mind-based technologies along with practical exercise technologies. He’s a guy with a really powerful story. He’s lost more than 200 pounds himself and kept it off over four or five years. I forgot exactly how long. And so he’s looking to teach people how to do what he’s done.

Will: So, weight loss is the main goal. But if we just look at the branding, let me back up; in terms of researching his customer I showed him what he needed to do and how to do the background information. For example, going out, he has customers right now that he has already helped interviewing the customers, finding out what are some of the key experiences that they’ve had, what are they considered to be the strongest offering that he has then going in and looking in online forums, what are people talking about in weight loss forums, looking at his competitors; what are those competitors offering and then deciding what’s unique about him. What else would you tell him?

Rocky: Well, if weight loss is what he’s trying to push first and foremost then I would say that should be his main “FOCUS” and then as he’s presenting his materials to people as they’re getting exposed to his offer then that’s when he needs to come in with the additional features about what he wants to get to – out to the world. Something like weight loss and empowerment.

Will: Tell me, what’s the difference between effective branding and ineffective branding?

Rocky: If you just want to speak about it generally; effective branding is basically when you have true clarity on who your audience is and knowing what they need, so you have understanding of your audience’s problem and you have a solution for it. You have an effective solution that they can easily access through you and the opposite of that would be something like, not having a very defined audience whereas you’re marketing to everybody and your message does not match with your masses basically. The image that you’re putting out there does not match with the audience that you’re targeting.

Say for example, one industry that I’m actually very very interested in is the Gaming Industry. So, if I were to be marketing to gamers out there, people who are interested in playing video games then for me to be just putting myself out there or trying to market something that is either does not related to game that doesn’t even look like it something video game related it’s going to confuse them or that either if it get their attention because people who are interested in something like Call of Duty or like Mario, if they see something that does not immediately correlate with  those things, they’re not even going to pay attention to it.

Rocky: If you talk about personal branding which is an area I really focus on even more because I like to work with individuals because usually companies they’re pretty well established anyway. They have the resources to work with like maybe larger branding firms but when you talk about individual people then a lot of it has to do just with how you present yourself but not putting enough thought into the overall experience that people get when people put themselves out there. And they’re also not putting much thought into how genuine their being. They’re just doing –they’re taking text book and cookie-cutter techniques and then not putting enough of their own spin on it to make themselves stand out more.

People have actually given me the name, you know, that moniker – The Brand Master, wasn’t really something I came up with, it was just a name that was given to me by the people just because of how I’m able to effectively brand myself and helped others do the same.

But if you were to look at the majority of people, just as an example on social media, if you’re just more specific, maybe something like Facebook, that profile picture that you have up, your Facebook banner, your Timeline content – all of these things; those are basics that comes to play when you talk about how you brand yourself.

Whatever picture people see in you is should be genuine, it should be strong at least in as far as who you are and it should get people warm by. It should get people to walk to approach you or at least take you seriously. One or the other. And in terms of content that you put out there, we have a lot of people who they just have the tendency to throw out links as suppose to sharing actual value, and even more so, just sharing who they actually are.

Will: Let’s say that we have a coach for example and he’s out there he’s helping people with goal setting or he’s helping people improve their relationships or maybe it’s like this coach that I was working with yesterday that is working on helping people lose weight. If there’s not a consistency in the images, in the texts, in the messages that you’re posting up whether it be on Facebook, whether it be on you blog, whether it be on your landing pages or any other piece of your marketing, what you’re really saying is if the message is in-congruent or if the message isn’t sharing the same thing visually or in word as what you want to communicate about yourself, people sense that something’s off and they may not want to do business with you.

Rocky: That is exactly what I’m saying.

Will: You’ve been out there and I’m curious because you’ve been a lot of work, you are branding one of my podcasts. This is a podcast that I run with Christian Vesterfelt. We’re talking about mind-based techniques for success and personal freedom and you did a great job capturing the essence of what we are offering and creating images and creating just an overall feel for the blog. The way it’s laid out and everything to just be beautiful really when it comes down to it. Tell me, what I’m interested in is the other end of it. When you’re out working with people, you probably walked-in to some total disasters whether it’s on social media or whether it’s on somebody’s blog or maybe even a podcast. What are some of the hugest mistakes that you’ve seen without naming names; keeping everybody’s information private. What are some the biggest mistakes that you’ve seen or biggest patterns that you’ve seen where people really just don’t do well?

Rocky: First, I would say is inconsistency. There’s this one guy for example who I do look up to, because he does well. He does very well. He is a multiple 6 figure earner and he does continue to produce on a daily basis but he does not have that consistency in terms of the image that would support his success. If you want to go to his Facebook page or his blog or if you would really go to anything that he had out there where he count it on.

Will: If you didn’t know him, your first impression would be “This guy is working out on a basement and doesn’t know what he’s doing.”

Rocky: Right. I might be a little weary like if he’s actually telling me truth, there’s still just a little details that just don’t flow with the level that he’s actually attained and I see this in a lot of other marketers who have done really well for themselves. Not the – the first guy that I’ve mentioned. He’s an exception. He does understand but I guess he’s so busy taking action that he just doesn’t think about but I’ve seen a lot of other top marketers, they will either disregard or they will in-speak poorly about the concept of branding because maybe they’ve achieved so much success that they fell like it’s not even necessary but what they don’t understand is that they’re indirectly branding themselves anyway.

Will: And this is something that we were talking about offline. If you look at branding as a larger concept as just being consistent with who you are, being authentic and making sure that visually, making sure that any kind audio you put out, any kind of video you put out is consistent with who  you are and what you are representing whether you’re a coach or whether you are an affiliate marketer or whether you are in any other niche for that matter. If you’re an expert and you come across like an amateur, people will judge you harshly if they don’t know who you are.

Yesterday, I was having a conversation with someone and we were talking about a really well-known marketer. And this marketer had just recently done an interview and appeared on a guest show and this guy has a track record, he has a history and he has often presented himself in an incredibly professional way. But on this particular interview, he didn’t come across that way and because this was a new audience, this new audience didn’t know all of these other things about him, didn’t know all about his history, and didn’t know all about his track record and largely was judging him just on that one interview and he was getting judged harshly.

Will: So, I think that branding is being consistent and showing up in a consistent way no matter where you are delivering the same kind of message. Again, with the way you dress, with the way you speak and  you’re doing it whether you know you’re doing it or not. And I think that’s one of the most powerful things that I’ve picked up from you is that you can’t NOT brand. You can brand badly, you can brand on accident or you can brand with intention and purpose and that’s a powerful idea.

Will: Let me back up and talk about a case study that I think will be useful for most of the audience then I’d like you to throw any comments you might have. If you look at the difference between a Toyota and a Lexus, both are cars, both are owned by the same company, both would get you from point A to point B, the chassis that a Camry is built on for example and one of the like the Avalon I think it is. I’m not a huge car guy but I think the Avalon and the Camry are built on the same chassis. So we would say a large portion of the materials are the same and yet the difference in price between a Camry and an Avalon might be $10,000 or $20,000.

There’s a functional value and then there’s a perceived value. And largely, it seems to me that the difference in perceived value comes down  to how you position yourself, how you brand yourself and with how consistent that branding is kept. And this would be one example of many  that we could give. But, is this in line with what you’re talking about?

Rocky: Exactly in line with what I’m talking about. Even though, like you said, that they are both under the same umbrella that falls under the same company name, whoever is in-charge of the marketing departments they obviously understand that they have those two different brands for a reason.

In Toyota for example, Toyota is not unlike something like Honda or Ford. These are car companies that they make cars that are geared towards the average every day consumer. People who maybe, may not have so much money to spend on gas especially with the gas prices are these days they want something affordable; they want something that’s reliable and that’s not going to really cost too much also when it comes to something like maintenance.

On the other, when you look at something like Lexus or even Jaguar per se’ because as long as we’re talking about two different brands under the same company, I’m not sure if you’re aware about Jaguar is also owned by Ford. Now, it used to be but some time ago, Ford actually acquired Jaguar so you actually have two examples right there with Lexus and Toyota and Ford and Jaguar. These people in-charged, they understand that Jaguar and Lexus, these are totally different audiences than Ford and Toyota.

And then, you also have difference between domestic versus import. Who likes import cars versus domestic cars? What kinds of people are more likely to buy a Toyota versus a Ford? Who’s more likely to want a Fusion versus a Corolla? And then on the same topic, who’s more likely to want a Jaguar versus a Lexus? And when you have a proper and effective branding in place, it does pretty much most of the easy work for you and most people, I can assure you at least the average price in America, is more likely to grab towards a Ford just because of how established the name is.

The name itself is just established itself so well that you, honestly, like I’m in the Chicago Illinois alone myself and it’s hard to go anywhere on any city block and not see at least one Ford. I cannot actually recall never seeing one Ford. But at the same time, it doesn’t mean that they imply Honda’s or Toyota’s import models are not making their way into the market as plenty of people who have an appreciation for them as well. But again, it comes down to proper and effective marketing. Knowing who you are marketing to, knowing who’s interested on what you have and then knowing also on how to touch them to make them feel like what you have is the best solution for whatever issue that they have.

Will: And being totally consistent in the way that you present that.

Rocky: Exactly.

Will: A couple more questions. If you had some tips for people around personal branding, again, knowing that a large of proportions of people that we’re talking to are coaches. We do have people in other niches, we have a lot of coaches that come out to us and they may have a company website and then they may also do some marketing on social media or maybe they’re doing it on their fan page or they may have a blog with their own name as a brand. What kind of advice would you give somebody maybe two or three really practical tips about what they can do to improve their personal branding?

Rocky: Well, these are usually the question I asked when people come to me just for basic services. Usually, when they come to me for basic services it’s something like graphic design specially for a blog and specially if maybe they have a blog that has kind of like a default look to it but it’s just free to customize however you like. So, I ask them things like what kind of colors do you want? Because the colors that you choose they say things about your personality.

Me myself, pretty much everybody out there I’m sure if I ask you what colors you think of when you think of when you think RockyVega you  think of Red, Black and White and that’s because I don’t really need that up to chance I pretty much just throw that right in your face anytime that there’s anything related to me specifically it’s red, black and white. These are just colors that, you know, ironic thing about it is my favorite color is green. But I just kind of, there’s something in Red, Black and White that just kind of relates more with my actual personality specially with the way that I like to market myself. So I don’t leave that up to chance. I make sure to put that right in your face every time you see something related to me so you would remember it.

The second thing that I ask is what kind of images do you want me to include in this? So, maybe you’re a music artist and your genre is heavy metal then obviously there’s kind of image that most heavy metal musicians have, you’re kind off based from that and you’re going to confuse your fans and they’re not going to take you seriously. You could be the best heavy metal band in the world but you’re going to get people a lot less likely even listen to you if they’re seeing something that totally contradicts the imagery.

The last thing which actually goes right in line with what I just said is what kind of impression do you want to make? What kind of impression do you want people to get when they actually see you, when they visit your blog and they see the images I’m going to make for you? People keep thing like that in mind.

So, generally that impression also ties right in line with the message that they want to put out to their market because if I am – some people they  market two other marketers with products that show them how to effectively do what they’re trying to do. You know, with how to products, you might have seen ads where somebody’s familiar with the product that shows you how to master Facebook marketing. Somebody has a product that shows you to master email marketing, or how they even met the product launches. Both people are so effective with what they’re doing because they know for one what kind of image you’re looking for and two, they know how to give you the right impression because they’ve taken the time to master that, to think about that.

So, those are the key things that I think are very important. We have to think about the just simple things like colors. Different colors do give different impressions but at the same time you want to be genuine, think about the kind of images that will be properly associated with what you’re going for. Think about the impression that you want to get to people when they see you.

Will: Those are excellent tips. Rocky, tell us if somebody wants to get in contact with you is there a website you can give us or something that would allow them to get a better feel for who you are and some of the work you’ve done?

Rocky: I actually prefer people just contact me directly. You can  go either to my personal Facebook page which facebook.com/iamrockyvega or you could even go to my professional fan page which is Rocky Vega: the Brand Master that’s facebook.com/rockyvegabm.

Will: B as in Brand, M as in Master. Let me wrap up with a few thoughts here. The main thing that I’m hearing from Rocky is to be consistent, to be authentic and to be consistent with who you are. So, my challenge for you at the end of today’s show is this: Ask yourself, who am I selling my products or services to? What do they want? And how can I create an image that supports the experience that they want?

And if you take those questions away along with some of the ninja tips that Rocky gave us today, I think you’re going to be well on your way to improving your branding. If you were to take your blog or your Facebook stream, wherever it is that you’re doing your marketing today, I challenge you to look at your last 5 blog posts or look at your last 5 social media posts and just ask yourself this question: Are the images here consistent with the message that I want to be sharing or they’re telling another story? Are the images branding me as the expert that I am or they’re causing people to become suspicious because it seems like something else?

Also look at the texts, look at the way the layout of your blog is, look at the way; look at what you’re sharing on Facebook and Twitter or YouTube wherever it is and just ask yourself, is this consistent with who I am and what I am trying to communicate and if it’s not, I recommend getting professional help and obviously Rocky is here. Rocky is someone that I trusted with my personal branding and whether it’s Rocky or somebody else find somebody that can get you the help that you need.

We’ll see you again soon. Tune in to the next show. As you come back the blog, look for some more material. May  have  a  link  for  you  to  make  it  easy  to  find  Rocky  so  if  you  want  to  visit us   at      businessandmarketingmentors.com there should be a link down there to contact Rocky at the bottom of this podcast.

Hope you’re having a great day and we will talk again soon.

To get a hold of Rocky Vega directly, you can visit his Facebook:

Personal Facebook Page: IamRockyVega (https://www.facebook.com/iamrockyvega)

Facebook Fan Page: RockyVegaBM (https://www.facebook.com/RockyVegaBM)

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William Wood and Amir Mahmoud have helped thousands of people achieve massive breakthroughs in their lives. Both share the same mission and a similar vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

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• Bar Bell Shrugged - Amir Mahmoud Interviews Michael Bledsoe From Being A Gym Owner to Starting Up a Health and Fitness Online ProgramApril 20, 2015
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Leave a comment: By listening to today's podcast, what areas about your business or your personal branding that you really want to work on with and why?

The post William Wood Interviews “The Brand Master” RockyVega appeared first on .

E-mail Strategy. Don’t allow distractions while listening to today’s podcast. We are going to give you worth a thousand dollars of valuable information.

3:18—This NOT a single loop, this is a Spiral

6:11—What you do NEXT matters

9:03—You’re going to need a Funnel

12:38—Rack the Shotgun

15:26—I’m interested

18:45—They know that there are improvements to make

21:55—With graphics

22:50—Avatar

If you want to read the whole transcript from today’s podcast (paraphrased for readability), click the button below:

Will:Big picture. Email.[…]you’ll probably don’t want to check your laptops unless you’re taking notes, if you’re taking notes that’s fine. But otherwise, shut it down. You don’t want to be distracted.[…]my goal in is 10 minutes to give you a thousand dollars of information.

Will:[…]I want you to avoid a couple of the major ones.Number one[…]If we go back[…]traffic to value, to conversions[…]back to the same diagram we get our traffic to some sort of value proposition which is the lead magnet to begin with and then they come back around and they join our list. Now, the mistake that people make at this point is they go “Aha, I’ve got them.”

[…]

Will:And then they[…]immediately go into “Buy my crap… Buy my crap… Buy my crap…” A thousand emails later, “Buy my crap… Buy my crap?” and you literally hear people say “I’ve build out an auto-responder sequence”[…]this can’t work, it doesn’t work as well though and it’s been heavily tested.[…]

[…]

Will:Basically, start with email one which is a welcome email. Which is like “Hey, great! I’m glad you’re on my list. Here’s my crap, buy it.” And then email number two is “Hey, did you buy my crap? Here’s the link to buy it.” Email three is like “Hey, buy my crap!” and at some point, maybe around email seven you realize that they’re not buying your crap and so you’re like “Hey, here’s my friend’s crap, buy his crap.” And then it’s like buy buy buy buy and then say “Hey, I’ve got like 565 emails in my auto-responder all set up in a sequence and every emails basically buy buy buy buy buy.”

[…]

Client:And they never bought.

[…]

Will:Right.[…]I make fun of this a little bit[…]as a consumer, is this appealing?[…]

[…]

Client:No. They just unsubscribe.

Will:[…]they could immediately move you in a spam or never fished you out when they saw the email title.[…]we’ve got to remember that this is not a single loop, this is a spiral – like I’ve been drawing it over and over again.

[…]

Will:[…]once you’ve got them to this point where they’ve made the decision to convert your back in the traffic spot. This is your new traffic and now you’ve got to provide them value again. And this is really important.[…]

Will:[…]a funny story, I got a friend who is like just a girl magnet. He’s a single guy and I was like “How did you meet her Joe?” Women would like find him and end up like “We should go out.” I mean, I never seen anything like in my life like if he glittered in sunlight I would have thought maybe Edward

[…]

Will:[…]one you’re back there, you got to focus in, on value.[…]you have two goals at this point once there in your email sequence and it’s just like what you do once you got them up to your landing page; you’re filtering. You’re filtering immediately.[…]

Will:The first mistake the people make is basically what I call the “Buy My Crap Forever Auto-Responder Sequence”[…]

[…]

Will:Ryan Dice has done extensive testing with this even with well-written emails people say “Well, I‘ve gotten an auto-responder that has 3 years of follow-up.” You’ll sell. You might even, every once in a while, sell somebody out of a 2-year mark or 3-year mark but this is been tested now like super extensively and it’s a lower converting proposition[…]

[…]

Will:Mistake number one is just writing a “Buy My Crap” emails from here on out until the sunsets. It’s a bad strategy that doesn’t work.[…]

[…]

Will:The second big mistake that people make is they don’t actually provide any value in their sequences. The person has just come to you and said “I have a problem big enough to be willing to invite you into the sacred space of my email inbox.”

[…]

Will:[…]you want to do something to build the relationship. Depending on the size of the item that you’re selling, you want to spend some time getting to know. Now, if you’re selling a really low dollar ticket item you don’t need to spend that much time. You might need one email or maybe at the end of the first email sending him to a video and the video sells him something. But if you’re selling a higher ticket item or if you’re hoping for a bigger commitment, your warm up sequence could be as long as two weeks.[…]

Will:[…]in the Social Hypnosis Triggers, we talked about reciprocity. Reciprocity says that you lead by giving value and typically for most of you, what is this going to be? This is going to be somewhere between 3 and 7 emails? And you’re literally going to lead by building value first based on what “How do you know to write about? What’s the big pain?”

[…]

Client:You’ve got to know your avatar.

[…]

Will:[…]You’ve got to know the avatar. And that’s how we start in there. You got to know the big pain that the avatar comes into the funnel with.[…]In NLP, we have this idea, Pacing and Leading. Typically what we say is we say value, value, value, value – offer.

Will:[…]I am going to transition here[…]big picture strategy. You’re going to do this for somewhere between 7 and 14 days. You’re going to build this initial relationship sequence or what I have been referring to as an Indoctrination sequence. This should frame you as an expert, so it creates authority so this means it got to be good content. So it creates authority[…]

[…]

Will:Reciprocity being “Look, hey, I’m a nice guy. I’m here to just solve your problem.” And they’re like “Wow, this guy is helping me solve the problem.” And it’s like good information.

[…]

Will:High-quality information, write upfront and then there’s offer[…]

Will:The problem that people get to after they get to the base of the sequence is that they treat everybody the same. This is the last mistake I’m going to get in to. Everybody stays on the same master list and they get the same kind of treatment whether they’re hot and ready to buy something or whether they’re cold[…]

[…]

Will:[…]they go into the sequence where they sell them forever. It’s not effective. So, you basically – as fast as possible one of the other functions of this first 14 days is to like everybody use the term rack the shotgun[…]

[…]

Will:And this is the last bit of strategy. So, on the hot list, what are you going to do?

[…]

Client:You’ve got to follow-up sequence.

[…]

Will:You’ve got to follow-up sequence that if they haven’t bought yet encourages them to buy until they either cool down and they don’t buy and then you move them back over here or…

[…]

Client:They become a customer.

[…]

Will:They become a customer…

Will:This is big picture strategy.[…]this is at least a thousand dollars worth of information in terms of strategy.[…]Then it’s turning around, executing this, getting good copy, what’s the right value and how to integrate video and webinars[…]

[…]

Will:Avatar and Offer. If your offer is like a $3 offer, you don’t need 15 emails. You’re doing yourself more harm than good. If you’re hoping to get somebody to spend $15,000 with you even if your first offer is $49 or whatever, you probably want to spend a week or two getting to know.[…]And more importantly, letting them get to know you – because when they show up to you, if this is their BS detector, it’s up like there’s going to be a red marker.[…]

[…]

Will:[…]it’s the sequence where you’re really building connection and rapport with the client.

• lang: en_US if (typeof IN === 'object' && typeof IN.parse === "function") { IN.parse(); }
• 

William Wood and Amir Mahmoud have helped thousands of people achieve massive breakthroughs in their lives. Both share the same mission and a similar vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

You May Also Like:

• Three Question Coaching Template For Fast Results By Amir Mahmoud [podcast]April 13, 2015
• Making Art Making Money - Amir Mahmoud Interviews 6 Figure Artist Entrepreneur Ann Rea [podcast]April 6, 2015
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Leave a comment: Tell us, how would you ramp up your email marketing upon listening to today's podcast?

The post E-mail Strategy appeared first on .

When we get to an outcome, this is something that we really want narrowed down into a specific. Will this guy hit the home-run once he forces the baseball up to that mountain? Tune in to today’s podcast…

1:03—The Outcome should be Specific
3:28—What’s your action plan to make $10,000 a month?
5:04—I don’t know how to do this, but I know that something has to be done
8:10—The reason why people are not going all out for a goal….
9:10—Could you video tape it?
10:43—You can use this as a good road map

If you want to read the whole transcript from today’s podcast (paraphrased for readability), click the button below:

Will:I wanted to go ahead and just review a couple of big ideas because what we’re going to do is we’re going to help each other typing up our outcomes. And what we’re going to do is we’ve turn the partners and we’re going to share what we have and we’re going to let our partner give feedback. And the feedback is going to help us do a couple of things. Let me just go ahead and write a couple of things down here on the board.

Will:Number one, the outcome should be specific. When we dealt with setting an intention, intentions can be fuzzy.[…]It’s like, “This is the direction that I’m heading. I’m leaving the safety of the village behind that I’m stepping out into the great beyond.” But when we get to an outcome, this is something that we really want narrowed down into a specific.[…]

[…]

Will:[…]yesterday, I was having a conversation with a client and he said “I just was not achieving what I want to achieve.” And I said, “What do you want to achieve?” And he said, “Well, I want to be really successful.” Now, I just want you to pause for a minute. And then there was a pause.[…]

[…]

Will:If somebody tells you “I want to be really successful”, does that tell you anything at all?

[…]

Client:No.

[…]

Will:No. I mean, it’s not specific. Can you even make a movie out in your head about what that means?[…]not at all.[…]So, I very politely said, “Hey, that’s great. You’ve got a direction. You want to be successful.” This goes back to the intention. The person with what they really said was an intention.

[…]

Will:And then I said, “Well, what is it mean to be successful?” “Well, you know, Will, I’d like to have a lot of money.” “Okay. Right again we have a direction but there’s nothing tangible there. What do you mean by a lot of money? See, like someone who grew up in like a Brazilian favela means by a lot of money might not be something that you could t even pay you’re rent on.” And so, they were like, “Well, You know, what I mean is, is that I want $10,000 a month.” And I’m like, “Okay, now we’re kind of bridging into the round of specificity but not totally. By when?” “Well, now.” “Okay, so you want to make $10, 000 a month now?” “Yes.”

[…]

Will:[…]And then, back into outcomes, the question is, “Well, what’s your action plan to get there?” […]

[…]

Will:[…]So I said, “What’s your action plan to get $10,000 a month?” And this is the email that I got or the message that I got back this morning. “My plan of action is to make $10, 000 by the end of November by attending more networking events, posting more valuable blogs and sending emails to my current list and to get out and talk to other professionals more to partner with.”

[…]

Will:Now, is that specific? NO. That’s like almost as bad as like, “I want to be wealthy or I want to be successful.” So, these are the questions I asked him back because this is again the process that we’re taking about. He said that he want to do blogposts so I said, “How many blogpost you’re going to do this month? Which networking events are you going to attend? What is your list emailing strategy?[…] “How many partners do you need to get? Do you need to get to create the referral flow that will solve your feast-er panel problem?

[…]

Will:Now, we are in some really specific questions.[…]

Will:Here’s another thing about outcomes. Who’s in control with the outcome? My outcome is to win the California State Lottery. I mean, why not? It’s like millions of dollars. It’d be a great lifestyle. One million dollars. But am I in control of that?

[…]

Client:No.

[…]

Will:No. So, a good outcome is something that puts you in the driver’s seat. If you’re outcome is not something that you can start and continue on your own; within the resources that are allocated to you, it’s not a good outcome.[…]

[…]

Will:My outcome is to have Dan gift me a million dollars and to keep on writing checks month after month.

[…]

Client:Just be patient.

[…]Laughing[…]

Will:Just be patient. It might happen, right?

[…]

Client:If you help me make $10M a month, sure.

[…]

Will:Right. We’ll that’s totally different.[…]To become a valuable coach or to go out and find a certain number of clients or to build a funnel[…]That’s going to be something that’s put me back in control.[…]

[…]

Will:Number three – is there a context? And this really goes back to being specific. And this is what I was asking my client over messaging. It’s basically what, where, with whom, how many and when. These are some of the big ones.[…]

Will:One of the other ones that we want to look at and I asked some questions about this is, in NLP what we call it Ecology. And I’m going to explain what that means[…]

[…]

Will:The study of Ecology is the study of systems and consequences. In Utah, a few years back, they wanted to build a highway but it went right through some National Wetlands. There was like a place where a lot of endangered birds happen to nest and lay eggs. As they were studying the problem, they were asking the question, basically, “Can we build this road without waiting out a few rare birds’ species?” Which is a good question. And two is, “Well, if we do build it, how could we do it to minimize the impact to the environment?”

[…]

Will:One of the things you want to look at when you set goals and you’re setting outcomes is you want to ask the question “How is it going to impact the rest of me and all the things that are connected to me?” Because if you have, I’ll tell you the number one reason why I see people not going all out for a goal – is there’s some kind of Ecology piece that’s been unattended to and they know it at the back of their mind. They may not be willing to admit it[…]

Will:Here’s what I want you to do now.[…]These are the four big frames that I want you to be looking for. Is it specific? Meaning, could you videotape it? Can you understand when it would be achieved? Would this be as easy for you to communicate to someone?[…]

[…]

Will:[…]Who’s in control? Is there enough contexts around it? Do we know the what, where, with whom? And then ask them some ecology questions. Is this going to impact your family? How does it going to impact your health? Is this going to impact your business?[…]

[…]

Will:[…]you can use this as a good road map.

• lang: en_US if (typeof IN === 'object' && typeof IN.parse === "function") { IN.parse(); }
• 

William Wood and Amir Mahmoud have helped thousands of people achieve massive breakthroughs in their lives. Both share the same mission and a similar vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

You May Also Like:

• Vision Boards: A Powerful Tool To Program The Subconscious MindMarch 30, 2015
• How To Shoot Incredibly Sexy Videos That Get People To Take Action And Buy From You - 7 Step Video Marketing Template by Amir MahmoudMarch 26, 2015
• Amir Mahmoud Interviews Joe Tomaselli aka "Joe Buys Houses"March 23, 2015

Leave a comment: As far as the year 2015 goes, have you at least achieved some of the goals you have set and tell us how you persuaded to establish a solid outcome.

The post Setting Well Formed Outcomes appeared first on .

Think about the great movies... And then there’s a magical moment in the hero story where it says the hero crosses the threshold...Am I going to go out into the great beyond? - Tune in to today's podcast.

0:44—Will is a total Sci-Fi nerd
2:09—The scholar that studied all the hero stories
4:34—Hagrid Breaks down the door
6:12—It's about setting a direction
7:46—We can all have really different Intentions
8:25—What's your motivation for being here?

If you want to read the whole transcript from today’s podcast (paraphrased for readability), click the button below:

Will:Think about the great movie. And some of the great movies[…]I think about the great movies like the Original Star Wars series. You’ve got a young farm kid and he’s getting ready to venture out in space but there’s this moment before he ventures out in space when he was just a farm kid who’s kind of sick of being at the farm.[…]

[…]

Will:How do you go from being “I’m a farm kid on a desert planet to being the Jedi master?”

[…]

Will:There’s this moment when we have to reach inside and say “This is what I want.[…]This is the vision. This is where I’m going.”[…]And at some point, that vision before it gets really concrete, it’s kind of fuzzy.[…]

Will:[…]they used to say about Walt Disney[…]

would walk in to the office periodically and go “I see something bright and shiny.” “But what is it?” “I don’t know. But it’s amazing, you know.”[…]

[…]Laughing[…]

Will:[…]There’s this moment where you say “There’s something burning inside of me that needs to get out. There’s some direction that I want to had.” and like the hero[…]

Will:Joseph Campbell was this scholar that studied the heroes’ stories and other things – myths throughout all of written history that we have across cultures.

[…]

Will:[…]he found that there are patterns inside of the heroes stories.[…]he wrote this book called “The Heroes with a Thousand Faces” which is probably the most, if not the first book of its kind and he really described the different phases that hero goes through.[…]

[…]

Will:Here’s the hero goes from being ordinary. “I’m Luke Skywalker, a farm kid on a desert planet to be Jedi Master; feared by all.”

[…]

Will:[…]then there’s magic moment in the hero story where it says the hero crosses the threshold. And the threshold is the edge of the village. So he talks about how the heroes start in the village[…]

Will:[…]Dursleys would have been his little village, the model village where he was a second class citizen living under the suburbs, no parents, orphan kid, being beat up by his cousin but that was the village but then there’s this moment where the hero gets to the edge of the village, gets to the edge of the known and has to decide “Am I going to go out into the unknown? Am I going to go out into the great beyond?”[…]

[…]

Will:Oftentimes, the hero ends up being on a class but in that moment of crossing the threshold, it’s more of a decision of “I’m going to leave behind where I’ve come from and going to step out into the unknown or what just Campbell called the Waste Land.”[…]

[…]

Will:[…]in the Harry Potter’s story there’s that great moment where the Dursleys are running from Harry’s call to be a hero which are this invitations to come to Hogwarts; this magical school.[…]This school where he can fully unleashed his magical power within.[…]

[…]

Will:And Hagrid breaks down the door and he walks in and he says “Harry, you’re a wizard.”

[…]

Will:[…]at that moment he knows that he’s different somehow. He knows that there is something different inside of him than all the people that around him and but he still had a decision to make. He had this decision “Do I step in to this new world or do I stay back in the village?” Until I just kind of blush my calling into one side and say “I’m just going to live with the status quo.”[…]

Will:This idea of crossing the threshold, this idea of stepping out into the unknown, and this idea of going out beyond the boundaries of where you’re comfortable is the first idea that I want to explore today[…]

[…]

Will:This exercise is going to be the one way we write down an intention. And let me explain what that is. I look at the intention as being this same kind of moment where you come up to the edge of the village and you decide to step over the threshold out in the unknown. An intention is different than a goal.

[…]

Will:[…]an intention is a statement of direction. I’m heading, I don’t know which direction is this but north we’ll say. John would probably know.

[…]

Client:North East.

[…]

Will:Okay so I’m heading North East - boldly. So it’s about setting a direction.[…]

[…]

Will:Tim Holden, one of our mutual mentors, he talks about studying the great healers that he’s come across. He had an interest how do people heal. And one of the healers that he came across was a Shannon, they flew up from Peru and the Shannon was doing a healing ceremony with the guy and he had a spectacular effect and they were really trying to figure out what the Shannon did to produce the healing effect.[…]

[…]

Will:Tim asked the Shannon after he’s done he says “When did the healing occur? And the Shannon like didn’t even understand the question like “What did you do to make the healing happen?” and the Shannon said “When I accept the intention for the healing to happen, the healing begin.”[…]

[…]

Will:And that’s what setting intention is. It’s not the concrete smart goal. This is specific like what I’m going to do, this is how I’m going to measure it, is it achievable, is it realistic and here’s my time frame. The intention is saying “It’s time to step out into the great beyond.“

[…]

Will:[…]we’re all here. We’ve all gathered for different reasons; we’re all at different businesses. I don’t think that any of us is in the same business. Except for me and Amir. We’re business partners[…]

[…]

Will:[…]But you’re going to be here for the next two days and we’re going to have the ability to do something really cool and really build an asset like I talked about before.[…]

[…]

Will:[…]with that in mind, what I’d like everyone to do is take a couple of minutes. I’m going to give you 2-5 minutes to really think through what is your intention for being here over these four days. And it doesn’t have to be real now down in specific. We’ll going to get there. This is going to be what’s the bright and shiny future that you’re heading for and what is it that you’re really hoping to get out of these 4 days. What was your motivation for being here? And then we’re going to give you a chance to share that. Take a couple of minutes. Put together your intentions. You can write it in your laptop or you can write it in a piece of paper, doesn’t really matter.

• lang: en_US if (typeof IN === 'object' && typeof IN.parse === "function") { IN.parse(); }
• 

William Wood and Amir Mahmoud has helped hundreds if not, thousands of people achieve massive breakthroughs in their lives. Both share the same mission, vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

You May Also Like:

• How To Shoot Incredibly Sexy Videos That Get People To Take Action And Buy From You - 7 Step Video Marketing Template by Amir MahmoudMarch 26, 2015
• Amir Mahmoud Interviews Joe Tomaselli aka "Joe Buys Houses"March 23, 2015
• William Wood Interviews Chris & Susan Beesley [podcast]March 18, 2015

Leave a comment: What type of "Super Hero" that represents you? In what way?

The post Intention Threshold [podcast] appeared first on .

What kind of stories are you letting define yourself? What kind of stories have come to define your character, your future and your possibilities? The Power of Storytelling - the ability to tell.

1:09—He was listening to a MASTER Storyteller
4:13—He was enjoying the winding ride through the mountains
6:16—The Story in his mind - Changed!
7:32—He goes to fix his tire
9:29—Ended up in a fist fight
11:30—They knew how Special they were
13:08—He believes in me...
15:14—Everything in YOUR life, will begin to CHANGE...

If you want to read the whole transcript from today’s podcast (paraphrased for readability), click the button below:

Will:I think I was at a Boy Scout camp and I was sitting on the edge of my logs staring in to the dancing fire. Reds and oranges and yellows all mixed together and moved in some kind of synchronous harmony like they we’re dancing to a sound that I couldn’t hear. The crackling of the fire and the smell of the smoke were part of the experience. I was listening to a Master Storyteller. Tale of an ancient hero. Someone who had overcome an incredible obstacle. I literally hang on every word that came out of his mouth. So powerful was the effect of the story.

Will:[…]Story[…]is one of the oldest forms of entertainment that exists in humanity. But not only do we tell stories to entertain but stories also define who we are. They define our culture, they define our histories, and they define our families. And we tell stories about ourselves that define who we are, what we do and what we are capable of.

[…]

Will:What kind of stories are you letting define yourself? What kind of stories have come to define your character, your future and your possibilities?[…]

[…]

Will:Some of these stories we inherit. We hear them from our parents.[…]at church[…]from our culture. Stories about our meanings[…]about our place in the universe,[…]about where we’re going and what we’re up to.

[…]

[…]Is your story serving you or is your story taking you down a path that you don’t want to go down? Stories do come true and we have the ability to tell better stories.[…]

Will:I remember a few years back, I brought my family up into the mountains of Idaho. We were looking for some rest and relaxation. It’s been a little while since the family had taken some down time together. We want to get to a place beyond cell range, we want to get to a place with no TV, no radio, just the mountains and nature.

[…]

Will:Not too far from the cabin we’ve rented - there was a river, the Payette River. South Fork and there was a stretch of river that people who rented the cabin told us was friendly the families they said “This little stretch of river should be a good place to put in a raft or put in a canoe and loosely flip on the river.”[…]Now, we were surprised that just how fast that river actually was, the water moved much faster than we had expected. And yet it was safe. It was just a faster safe.[…] 

[…]

Will:I’ve been in a canoe since I was a young boy and enjoy going down the water. So I was enjoying this winding ride through the mountains and the forests of Idaho. My little boy was down by my feet at the bottom of the canoe and he was nervous about the speed of the corners and the sweepers and the rocks in the river never having navigated such a landscape before. He looked up at me and said, “This is scary.” And the story that he had in his mind was clear to me as a dad. He was terrified.[…]

Will:So I looked down at him and like any good father I did what anybody would do. And I tried to reassure him, “No, this is safe.” This is a safe I’ve received my mind. I had a different story than the story that was playing in the mind of my son.[…]He was imagining a story of death and destruction and the end of the family. I was imagining a beautiful canoe ride with my family up in nature winding through the Idaho wilderness.[…]And he looked up at me again[…]and he said, “Dad, I am scared.”

[…]

Will:[…]I looked down at him and I said, “This is scary and yet you are brave. You son are a brave boy.”[…]

[…]And the story changed in his mind. Now, he was on adventure as a brave boy winding through dangerous waters with his adventurous dad. It happened that fast. The story in his mind changed.

Will:[…]when I was a little boy we would often times drive from Alaska to New York. My mom’s family lived in upstate New York and I grew up in Fairbanks Alaska and it was a long drive.[…]4 or 5 thousand miles.[…]

[…]

Will:On those trips, my dad would tell us stories. And one story he told on that trip is stuck with me all these years. It’s the story of a man who was broken down on the side of the road on a country road.[…]This man breaks down in an old country road and he goes to fix his tire and sure enough, the jack on his car is missing.[…]stranded on the side of the road – no jack.[…]

[…]

Will:[…]he starts walking down this old country road and there’s a farm house some two miles in a distance[…]his first thoughts are thoughts of disgust. He says “I don’t believe I am stupid enough to not put that jack back.”[…]He starts telling himself stories about his own lack of preparations – his carelessness. And then he looks at that farm house at ahead and imagines going up and asking the farmer for a jack. And of course, he’s a stranger in his parts and he doesn’t know anybody. And then he starts to play out the scenario in the mind where the farmer is skeptical of this Out of Towner[…]he’s reluctant to give him the jack; to lend him anything and then he finds himself stranded in the middle of nowhere. Cellphones not working, nobody knows where he is exactly and he just imagined spending a miserable night alone in the car until some poor wander traveler comes by and rescues him.[…]

[…]

Will:He built up such a story by the time he came to the farm house but now he was imagining a great argument between him and this farmer. Him asking for a jack in the farmer saying, “Who are you that I should give you a jack?” and back and forth they would go until it ended up in a fist fight. The farmer turning him down. Now, by the time the young man finally gets up to the house, he’s so angry based on the story that he’d been playing in his mind that the farmer opens up the door, the young man looks at him right in the eye and he says, “Well, if that’s the way you feel you can take your jack and shove it.” And he turns around and marches back towards his car.[…]

Will:And I remember hearing that story for the first time and thinking, “That’s stupid.” Why would anybody do that? And yet, we all do it. What is your story about your future? What is your story about your business? What is your story about your relationship that you’re in right now? What is your story that your telling yourself about your children?

[…]

Will:[…]these stories matter and the images that we hold in our mind affect the people around us because we treat them differently.[…]

[…]

Will:There’s a famous case of an intercity school who did an experiment. They took a group of average kids and they put these kids in the class and they hired these new teachers who didn’t know them. They told these teachers, “These kids are incredibly gifted. These kids are the top of the entire county. These kids are the brightest class and you need to treat them extra well because they are so capable.” Who’s an average class.[…]

[…]

Will:[…]the teachers didn’t know it may start to expect things out of their students and they started to breathe life into them because they knew how special they were. So the teachers had a story. A story that these kids were capable of great things and because they treated them as such the kids flourished. Because those kids had a teacher with a different story, everything changed.

[…]

Will:[…]I remember my first martial arts teacher.[…]I guess he was technically my second one. My first one was Marty Lester[…]My second one was a mentor that literally changed my life. Someone whom I’ll forever be grateful for. His name was Charles Scott.[…]a mighty man. And he managed to get me into his class when I was in my about my 15^th or 16^th year. A lot of people around me at that point has story about who I was. I was just a punk kid.[…]normal teenage trouble and gotten labeled by people as being a little bit of a troublemaker, no clear direction – I was just 15.

[…]

Will:[…]I responded to that story in a pretty negative way. But along comes a man who looks at me and he believes in me and I don’t know what story was playing in his head but I can say that his actions and his words breathe new life into me.[…]the story that we carry in our head are the stories that we begin to live. We begin to act as if they are true and because we do we bring those stories to past because stories - something happens to a man. And he decides that he is worthless, he is no good for anything or anybody and he begins to play the primary character in that story until the world starts treating him like a loser.

Will:The man needs a new story. Now if you don’t like the story that you’ve got, I’ve got a challenge for you. And that challenge is to change. Change your story and start to play a different part. Even if the first act in your life was a tragedy, I am here to tell you today that the next chapter, the next act can be a victory chapter. I believed in you and I believe in your ability to be the hero, to be conqueror and to come out on top. So reach down deep inside, find your strength and start telling yourself a new story. And when you do, everything in your life will begin to change.

• lang: en_US if (typeof IN === 'object' && typeof IN.parse === "function") { IN.parse(); }
• 

William Wood and Amir Mahmoud has helped hundreds if not, thousands of people achieve massive breakthroughs in their lives. Both share the same mission, vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

You May Also Like:

• How To Shoot Incredibly Sexy Videos That Get People To Take Action And Buy From You - 7 Step Video Marketing Template by Amir MahmoudMarch 26, 2015
• Amir Mahmoud Interviews Joe Tomaselli aka "Joe Buys Houses" [podcast]March 23, 2015
• William Wood Interviews Chris & Susan Beesley [podcast]March 18, 2015

Leave a comment: What's your story? What's the best story that links to you?

The post Your Story [podcast] appeared first on .

Tips on hosting and generating leads from from live events and knowing when and how to convert your audience.

2:49—What's the setting and the context of the event?
6:08—He has very little self-talk
8:10—You can't pitch!
10:07—His goal of presenting is to serve 100% of the audience
12:16—Provide VALUE
14:53—Getting them on your list
16:42—I only got 10 seats
17:31—Build up the value

If you want to read the whole transcript from today’s podcast (paraphrased for readability), click the button below:

Will: You want to entice people to come in and be a client. If we drop the wheel and we go traffic, value, and conversions – just as a way to think through this. You’re traffic is whoever shows up to the live event. We have a live event and then you’re going to give some value-based talk so you’re teaching on…

Will:[…]Give me an example.

[…]

Client: How to reduce or eliminate a fear in one hour or less.

[…]

Will: Okay, so you’re doing like a… reduce or eliminate a fear in one hour or less. So, this is the topic and he’s going to go in and he’s going to like, lead by giving a lot of really strong value. So then the question is, is how do I convert them and what do I convert them to and what’s the best way to convert that person into something? Well, what are the possibilities, what might come out of the event?

[…]

Client: Well, I could have people try to list, I could take credit cards at the back, I could have applied some small product, and I could direct them to webinar. I mean, they don’t have to get into all around the stuff to create people a funnel but you know, is there gonna be a signage that she would in the back or you know, that I’m going to write and send them an email or talk to them straight in aweber or I'm gonna talk to them like what’s going to get the highest number of conversions at the event, the customer’s capture rate, one might capture 20 emails in one or capture 5 or capture 50. So, what’s the best practice there?

[…]

Will: And again, I’m gonna go back to being a little fuzzy and then I’m gonna try to give you some harder advice. Is that alright?

[…]

Client: Yeah.

[…]

Will:[…]Like, what is your relationship to the host of the event? Are you the host of the event? What’s the setting and the context in the event? And so, part of this is being flexible enough as you come in to kind of analyze the situation and see.[…]

[…]

Will:[…]For example[…]I had a contact. I said, “Hey, I’m gonna be teaching on this topic which is How to Speak Hypnotically...” And I went to this guy who had a big list,[…]and he said “Sure”. He has[…]50, 000 people on his list.[…]. I said, “Hey, I’d love to be able to make an offer at the end."[…] And he said[…]  “Well, if you sell something I want a cut. If you just guys want me to put a capture page for you just give me a link to the capture page and I’ll integrate it with our system.” […]And I said, “Okay, I’ll just capture leads” and then depending on the situation it might have been better deal to have.[…]

Will:In this context, it was webinar and this was on speaking hypnotically was the value and then the call-to-action was to go to a list, to get a bonus offer that was special for the scripts. I’ve build the capture page specifically and aimed at that group with his client in mind with end up like a thousand people on the webinar and I got like 340 leads or something like that in an hour. So we got about 30% of the opted list. That’s pretty cool. Now that’s one way to do it.

[…]

Will:Now, if the context change… and Amir you wanna say something?

[…]

Amir: No

[…]

Will:[…]depending on the context again this is why the marketing[…]This is the most important thing that you have to think through to start strategizing with.[…] Is it okay if you make another miss step out again?

[…]

Client: Yes.

[…]

Will: Yeah, as long as you get the feedback.

Will:How do I do it better? Maybe this context is different than another context. Let me give you another couple of examples and then Amir will give you a couple of examples[…]

[…]

Client:Self-talk regarding trying new things and doing things over and over again.

[…]

Will:I don’t talk to myself. I don’t. Not usually. I have very little self-talk going out in my head at any given point. I have images. So, how do I keep from making catastrophic images on my head? Is that what you’re asking? Because that is what I do. [laughing]

[…]

Client:We talk to ourselves a lot.

[…]

Will:I do have some strategies[…], value and conversions. So this specific example is, what’s your next talk?

[…]

Client:So, I’m doing a talk on Business essentially.

[…]

Will:And who’s hosting it?

[…]

Client:So, it is for entrepreneurs list.

[…]

Will:Okay so we have an Entrepreneurs list[…]

[…]

Client:And this is my first time talking them so I have to be very careful

Will:[…]you wanna talk to them. I mean the easiest way to not get in trouble is to talk to them.[…]Be above board. The only thing that they gonna allow you to do is pass on a business card.[…]

[…]

Will:[…]if that’s your only tactic here’s the thing I’m gonna say, Pass it out beforehand and splatter them all over the place. Don’t make people come and get one and because then it’s like the three people who really want them and feel like the lone dogs walking up and why doesn't everyone wants this.[…]

[…]

Will:[…]I was invited to a group of 250 hospital CFO's to speak on the value of hypnosis and stress reduction. And so I got invited in but they said specifically you can’t pitch. What could I do then? I could make sure that they have my contact information and website and they we’re perfectly fine with that. So before the talk happened, I made sure went out to every seat and I put out a card and a brochure and I got clients. I got clients and referrals out of that talk.[…]

[…]

Will:[…]So, you have an entrepreneurs list, your value talk is on…[…]

[…]

Client:How to start a business

[…]

Will:How to start a business?

[…]

Will:So how to start a business and what are you hoping for in terms of conversion strategy?

[…]

Client:Well, if we begin with end in line, get them on to a 8-10 week webinar, so this will be the overview, I have two hours and maybe this is what I need to do and then I wanna spend one week to get to each content and I wanna get them into the webinar.[…]

[…]

Will:[…]here’s one way that I can think through it and now you can go to your host and make sure it’s in their list, you gotta make sure that it’s all cool. What I wanna do in general is I wanna take somebody out of their list and unto my list so now I can play by my rules.[…]

[…]

Will:[…]This would be our second loop, the value pieces[…]I’m gonna create this talk on how to start a business and then I’m going through the feedback that I’m getting from the audience there probably you need to plan it beforehand. I’m gonna build a website, a capture page, it’s really easy link with a bonus for the people that interested and so I’m gonna go and present and my goal in presenting is to serve 100% of the audience.[…]

[…]

Client:This is one thing that I usually do, one thing that I‘ve been doing is sending a presentation to people that’s on my list.[…]

[…]

Will:Yeah. Exactly. That’s a great way to do it.[…]

[…]

Will:[…]You gonna get your opt-ins[…]this is your first filter and you gonna move to your second filter. And now you got an email list and you’re gonna send them more value and in that value you’re gonna ask them to do a purchase decision here or a second decision.[…]

[…]

Will:Now you got the traffic for paid webinar people and you gonna provide them value then you gonna offer them private coaching. And then you’re going to privately coach them, you gonna give them value and you’re going to sell them more private coaching or ask for referrals.[…]

[…]

Will:I prefer to invite people and let people self-select. That’s my first filter and then that’s my bias. Because I want to control the direction of the energy in the transaction. I want people coming towards me. I don’t want to be chasing people.[…]

[…]

Will:[…]In addition to the value and a lead magnet, you’re gonna like and this is for Dan, you wanna add in social hypnosis triggers. Reciprocity, specifically in this context less reciprocity, scarcity and then urgency. And it doesn’t have to be like over the top[…]Just wanna create that through the process and that’s basically anytime you make an offer. You wanna build up the value and then you wanna talk on at least 3 things.[…]

• lang: en_US if (typeof IN === 'object' && typeof IN.parse === "function") { IN.parse(); }
• 

William Wood and Amir Mahmoud has helped hundreds if not, thousands of people achieve massive breakthroughs in their lives. Both share the same mission, vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.

You May Also Like:

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