In this episode, Dr. Delaney Spaulding, the fearless owner of Ross Bridge Dentistry, underscores the value of courageous decision-making through her own story. Dr. Spaulding moves from a terrifying plunge into an out-of-network practice model that losses half of her patient base, to learning to navigate pushbacks, tough conversations, and an unforeseen leadership refurbishment. Listen in to discover how she envisioned and enacted a practice that thrives on intentional patient communication and experience, rather than riding on the insurance wagon. Dr. Spaulding shows you why, in your practice, you decide the rules. Tune into this episode of Fail Forward and prepare to be inspired to act boldly!

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410: Dr. Delaney Spaulding | Ross Bridge Dentistry – The Dental Marketer Podcast

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In this candid conversation, Dr. Ryan Le and Dr. Tran Nguyen open up about the exhilarating and anxiety-filled final days before launching Lakeview Dental, their new practice in Horizon West, Florida. After three long years of planning, delays, and relentless detail work, the couple shares what it’s really like behind the scenes: how excitement can flip to stress as overlooked “little things” stack up, and how every decision, from bathroom fixtures to office software, feels loaded with urgency and consequence when the countdown to opening is real.

Ryan and Tran’s story isn’t about the glamour of being practice owners; it’s about embracing the mess, navigating two years of construction delays, learning the gritty details of equipment procurement, and wrestling with the emotional and financial risks of stepping away from secure jobs. They explain why autonomy, relationship-based care, and community connection fueled their leap into ownership. Their partnership is a masterclass in teamwork and resilience, showing how dividing roles, learning to compromise, and staying deeply involved in the local community helped them nearly fill their opening schedule even before opening the doors. This episode is a must-listen for anyone dreaming of practice ownership and wanting honest, hard-earned wisdom from dentists truly in the trenches.

• The emotional reality of building a dental startup from scratch
• How permitting and construction delays really impact your launch timeline
• Hidden “tiny” details that pile up as opening approaches
• Smart strategies for trimming startup costs without sacrificing tech
• Why patient experience and community presence are better than generic marketing
• How to split roles and decision-making as partners and find compromise
• What to expect when leaving employment for uncertain entrepreneurship
• The truth about local demand and choosing the right practice location
• Tips for creating a welcoming, anxiety-reducing office environment
• Lessons learned the hard way in dental practice buildouts

Hit play to hear the honest, practical journey of turning a dental dream into reality before the doors even open!

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Website: https://www.thelakeviewdental.com/

Email: info@thelakeviewdental.com

Instagram: https://www.instagram.com/thelakeviewdental

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Dr. Nathan Coughlin reveals the hard lessons learned from choosing the wrong business partners (a decision that cost him over a million dollars and countless sleepless nights.) Despite the significant financial strain and emotional toll, Dr. Coughlin has transformed this setback into invaluable wisdom about the importance of vetting partners, clarifying partnership agreements, and ensuring a clear exit strategy. Tune in to learn the practical steps to avoid these pitfalls, along with the insight that survival through failure can lead to eventual success. If you're considering or already into partnerships, listen to Dr. Coughlin's story to fortify your practice against agreements that are bound to fail!

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386: Dr. Nathan Coughlin | Thrive Dental and Orthodontics – The Dental Marketer Podcast

MMM [Social Media] Find The Exact Patients You Want to Serve with These Pinterest Tips! – The Dental Marketer Podcast

The First Episode of 2023 & The Advice and Reflections Some of Our Guests Have Had! – The Dental Marketer Podcast

MME: Break the Mould on Pricing | How to Add $100k Production to Your Month! | Dr. Nathan Coughlin – The Dental Marketer Podcast

Which Social Media Platform is Right for Marketing Your Practice

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In this episode, Dr. Ivan Chicchon, founder of Implant Ninja, flips the script on implant success by showing that mastery starts with mindset, not just motor skills. He reveals that the most dangerous enemy in implant dentistry is the rush. When clinicians try to wedge implants into the usual high-pace dental schedule, judgment falters and patient care suffers. Drawing on years of clinical experience, Dr. Chicchon makes the compelling case for slowing down, sharpening focus, and giving every implant the dedicated space and gravity it deserves.

We'll dive into practical strategies for building an implant-friendly workflow, from setting up a sterile environment and assembling a skilled support team, to carving out enough undisturbed time. Dr. Chicchon details how every phase, from patient selection to case review, is an opportunity to elevate results and avoid burnout or regret. He opens up about the red flags that signal a need for more learning and why a cautious approach, combined with steady incremental skill-building, transforms new surgeons into confident, competent providers. If you’re tired of feeling anxious or rushed before an implant case, this episode promises confidence-boosting tools you can put into practice right away!

• Why “just getting it done” is the biggest threat to implant success
• The workflow essentials that separate true implant surgeons from generalists
• How to set up your room, team, and schedule for focused, safe implant care
• Key criteria for case selection and the red flags that beginners often miss
• The top mindset shifts every aspiring implant dentist needs
• The roadmap from first implant to 50 “bread-and-butter” cases
• How to avoid high-risk patients and start with cases set up for success
• The role of documentation in honest self-assessment and ongoing improvement
• Strategies for internal marketing and patient education in your practice
• The importance of giving yourself permission to slow down and learn

Tune in now to discover how rethinking your approach can make dental implants a safe, rewarding part of your practice.

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Website: https://www.implantninja.com/

Instagram: https://www.instagram.com/implant_ninja/

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In this episode of Fail Forward, Lorie Streeter dives into a pivotal crisis (the closure of an enterprise she nurtured for nearly 20 years) and how this seeming failure propelled her towards purposeful leadership. Listen in to understand how separating her worth from her role sparked audience-resonating authenticity and emboldened her to redefine her dental leadership and write her story on her own terms. Don’t miss this chance to embrace your own adversity as a springboard to evolve, expand your impact, and lead your practice with authenticity and purpose!

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215: Lorie Streeter | When You Go The Extra Step For People,They Will Go The Extra Step For Your Practice. – The Dental Marketer Podcast

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In this episode, Dr. Len Tau unpacks the step-by-step system any dentist can use to turn a $500,000 practice into a $1 million powerhouse in just 12 months (without breaking the bank on marketing.) He dispels the biggest myth in dentistry: that growth is out of reach with limited resources, revealing that most offices are held back by overlooked “leaks” and conversion gaps, not a lack of opportunity. Michael and Dr. Tau explore why a marketing budget as low as $1,500/month is enough to drive 20+ new patients when coupled with consistent processes, sharp phone skills, and clear internal accountability.

Through stories and practical tactics, Dr. Tau guides us through an initial audit to spot where practices are losing potential patients, from missed calls and ineffective front-desk handling to low case acceptance and patient attrition. He shares actionable tools, like listening to recorded calls, asking the right operational questions, and introducing comfort-driven patient forms to turn new patients into lifelong patients. From scripting insurance conversations and pre-visit rapport-building to optimizing treatment presentations and review management, Dr. Tau details how any practice can harness its existing patient flow for exponential growth, one clear step at a time.

• How to audit your practice to plug costly “leaks” before increasing marketing spend
• The critical phone skills that make or break conversion rates
• Tactical steps to build patient trust from the very first interaction
• Why active listening and “disarming” patients improves show rates and reviews
• The exact operational data (new patients, attrition, case acceptance, etc.) to track for fast growth
• Key system changes to raise daily production from detailed patient forms to same-day dentistry
• How to frame treatment and payment options to maximize acceptance (and avoid sticker shock)
• Smart methods to measure marketing effectiveness (no matter your ad budget)
• The truth about online reviews and how to build reputation resilience

Ready to see where your practice might be leaking profitability? Let's find out with Dr. Len Tau!

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Website: https://www.drlentau.com/

Phone: 215-292-2100

Supercharge Your Dental Practice Event: https://superchargeyourdentalpractice.com/

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Mentions & Links:

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CallRail Article: 5 healthcare marketing trends shaping patient growth in 2026

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Come along as Dr. Eric Block recounts his journey from struggling with leadership and practice management to becoming an efficient leader, all by developing comprehensive standard operating procedures. By documenting every process, from clinical setups to insurance claims, Dr. Block reduced his practice's stress levels, improved training efforts, and even crafted his own productivity software for dental offices, Flomo. Immerse yourself in Dr. Block’s story to pick up practical strategies that can turn even self-doubting dentists into proficient leaders. If you're living in fear of losing key staff or feeling stuck in your growth as a practice owner, let this episode guide your way forward!

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345: Dr. Eric Block | Acton Dental Associates & Deals for Dentists – The Dental Marketer Podcast

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In this episode, Dr. Kelsi Lewis of Glow Dental Co. opens up about the real challenges and rewards of founding an intentional, community-focused dental practice while balancing dentistry, business ownership, and motherhood. She shares honest insights on her current stress points, switching marketing companies, hiring for fit over resume, and doing it all without an office manager. Dr. Lewis dives into why every new team hire matters, how she maintains a supportive culture, and what it takes to build a staff that doesn’t need micromanaging. You’ll hear specific examples, from the roles her hygienist and front desk play in patient care to the systems she uses for onboarding and maintaining high standards.

As the conversation unfolds, Dr. Lewis also reveals her journey through the marketing maze. She details what prompted her to pause ads, how she chose new partners based on research and guarantees, and the practical steps she’s taking to double new patient numbers, all with an eye on expanding services and elevating the patient experience. You’ll walk away with actionable strategies for handling team growth, improving workflow and patient conversions, and staying true to your vision no matter how many spinning plates you’re managing behind the scenes.

• How to identify and hire team members who elevate your practice culture
• Effective onboarding and performance management strategies for dental teams
• Creative ways to ensure alignment and communication among staff across roles
• How consistent language and teamwork improve patient experiences and case acceptance
• When and why to switch marketing partners, and what metrics to track
• Approaches to scaling new patient numbers with and without paid ads
• Tools and tactics to streamline in-office workflow and finances, including offering patient financing
• Essential operational lessons from starting a practice from scratch
• Protecting your team and brand by confidently dismissing disrespectful patients
• Vision casting for long-term growth into aesthetics and full-mouth rehabilitation

Ready to upgrade your practice’s culture, patient flow, and growth? Hit play to learn exactly how Dr. Lewis is making it work, one intentional decision at a time.

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Practice: https://glowdentalco.com/

Instagram: https://www.instagram.com/kelsilewisdds/

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Join this podcast's Facebook Group: The Dental Marketer Society

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In this episode of Fail Forward, David Jenyns talks about his venture of the Melbourne Cricket Ground (MCG) wood sale and how it got hijacked by a stranger who went on to become a close friend. While you unwind the twist and turns in his story, you'll realize how acting quickly on your ideas can prevent others from beating you to the punch. This episode provides concrete proof that it's not about who came up with the idea first; it's about who took the initiative and executed it effectively. Dive in to learn about turning disappointments into wins and even long-term friendships!

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302: David Jenyns | SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems – The Dental Marketer Podcast

Conquer Resistance: Empower Your Team with Effective System Strategies | David Jenyns | MME – The Dental Marketer Podcast

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Dr. Parth Kansagra did just that, launching a premium-priced, insurance-free dental practice in Orange County against all conventional wisdom. Dr. Kansagra shares why he walked away from burnout and chose the hard road of building a practice on his own terms, leaning on his MBA skills, strong patient communication, and a vision for comprehensive patient care.

He unpacks the pivotal moment that inspired him to drop insurances cold turkey, then takes us behind the scenes of his high-touch transition: spending months meeting every patient face-to-face to personally explain the new model. Dr. Kansagra gets real about the financial and emotional stress of entrepreneurship, how losing insurance-driven patients opened doors for true cosmetic-focused care, and the steps he took to make premium pricing feel trustworthy with transparent menus, longer exams, and even a six-year warranty. Listen in for honest lessons on patient relationships, marketing that actually works, and how building real trust became his not-so-secret advantage.

• How dropping insurance transformed patient relationships and practice culture
• Strategies for communicating change and building trust with existing patients
• The financial realities and risks of going insurance-free from day one
• Why personalized attention became the cornerstone of Dr. Kansagra’s approach
• Tips for converting bargain-seekers into loyal, high-value patients
• Unexpected growth tactics: Groupon whitening offers, memberships, and “social media scholarships”
• Building a transparent fee structure including warranties and easy refund policies
• The importance of direct doctor access (and giving out his Google number!)
• How “banked” membership plans and referral networks can drive real growth

Press play to learn how Dr. Kansagra builds real trust in his practice!

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Practice: https://bespokedentalstudios.com/

Juma (Heathcare Wallet for Patients): https://getjuma.com/

Instagram: https://www.instagram.com/dr.parthk/

LinkedIn: https://www.linkedin.com/in/drparthkansagra/

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Dr. Sonny Spera faced exactly this in 2006 when a disastrous flood wiped out one of his three dental offices. Amid the chaos, Dr. Spera showed exemplary leadership by ensuring no team member lost hours and every patient received their care. The key? Pioneering solutions, resilience, and a shared commitment to their dental family. Dive into this episode to discover how, even when catastrophe strikes your practice, you can roll up your sleeves and pave your own path forward. Gain insights on turning disaster into a strengthening growth experience. Listen now to learn how to handle unexpected setbacks while preserving your team's stability and commitment.

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340: Dr. Sonny Spera | Progressive Dental – The Dental Marketer Podcast

MMM [Insurance] If You Want To Cut Out Your Worst Paying Insurances, Do This! – The Dental Marketer Podcast

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In this episode, Eva Baughman of Clearwater Dentistry in Greeley, Colorado, shares the behind-the-scenes story of launching a practice with her husband just before the pandemic hit and how she transitioned from a non-dental background to becoming the financial strategist their office needed. Eva unpacks the path her husband took from serving as a military dentist in Germany to stepping into ownership for the freedom to care for patients on his own terms. This journey demanded Eva step in, shoulder-to-shoulder, to shape the practice into a sustainable, patient-focused team.

Central to this conversation is Eva’s candid look at managing insurance-heavy operations in a brand-new community. She walks us through her step-by-step approach to mastering local demographics, mapping employer insurance plans, and using those insights to negotiate stronger PPO contracts, sidestepping third-party headaches wherever possible. Eva also details her hands-on methods for tracking expenses, building airtight claims systems, and empowering her team (all while protecting work-life boundaries as both a spouse and business partner.) Whether you’re a dental entrepreneur, office manager, or anyone seeking better insurance and cash flow management, Eva’s real-life experiences offer practical takeaways for turning your practice from stressful to sustainable.

• How to objectively assess your local market and maximize insurance contracting power.
• Ways to prevent insurance from controlling the patient conversation and keep care patient-centered.
• Smart strategies for tracking practice expenses and improving cash flow predictability.
• How to build a claims system that minimizes rejections and supports faster payments.
• The benefits of negotiating direct PPO contracts and periodically reassessing terms.
• Why understanding insurer requirements leads to better documentation and estimates.
• Tips for hiring and team-building in a startup practice.
• Navigating the unique dynamics of running a spouse-owned office.
• Setting boundaries to protect your family time while still growing your practice.

Tune in now to hear Eva's story on building a practice from scratch with her husband and the ins and outs of everyday operations!

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Practice: https://clearwaterdentistry.net/

Instagram: https://www.instagram.com/eva_baughman14/

Email: evabrigitte14@gmail.com

Dental Spouses in Business Facebook Group: https://www.facebook.com/share/g/17Tw64FJiu/

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In this Fail Forward episode, Dr. Adrian Cummins from Cummins Dental Group shares a critical setback he experienced in his practice due to a lack of firm boundaries and leadership clarity. Listen as he illuminates how tolerating substandard performances led to not just revenue loss, but a depletion of peace and time, which act as the backbone of every flourishing practice. He shows how he turned confrontations into clarity, creating firm boundaries, making standards concrete, and utilizing leadership meetings effectively to foster accountability. If you're looking to grow your practice and your team without compromising your peace of mind, this episode is a must-listen!

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328: Dr. Adrian Cummins | Cummins Dental Group – The Dental Marketer Podcast

"What is 1 thing You Wish You Knew Before You Opened Your Start-up/ Acquisition?" – The Dental Marketer Podcast

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This episode uncovers a dramatic shift: instead of comparing offices online, more people are now simply asking ChatGPT, Perplexity, or Gemini, "Who should I call for dental implants or a toothache?" The AI returns just a couple of names, and with zero hesitation, patients make the call (often within a minute.)

Michael breaks down real data from CallRail, revealing how these AI-fueled phone calls, though still a small percentage, represent a wave of ultra-high-intent patients who skip traditional browsing and choose the first AI-recommended office. You'll discover which tools are actually driving these calls (hint: ChatGPT is leading by a landslide), why this trend mirrors the early rise of smartphone searches, and why it pays to make your practice information clear, consistent, and ready for action. If you want your phone to ring next time someone asks AI to help find them a dentist, this episode is your essential guide.

• How AI chat tools are redesigning the path patients take to choose a dentist
• The latest CallRail data showing real-world AI-generated business calls
• Which AI tools (like ChatGPT and Perplexity) are influencing dental patient decisions
• Why AI-referred calls are more likely to be high-intent (and how that matters)
• How this shift compares to the early days of mobile search
• Practical steps to make your dental practice more "AI-ready"
• The importance of consistent business listings and clear service descriptions
• Why answering your phone quickly matters more than ever
• How tracking calls can help you see which marketing sources are working
• What other industries are doing as AI changes the referral landscape

Don’t get left behind! Hit play now to make sure your dental practice is ready for the new era of AI-driven patient calls.

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Article: https://www.callrail.com/blog/20m-calls-reveal-future-of-customer-discovery

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This episode of the "Fail Forward" series takes you on a journey with Dr. David Phelps, as he shares a significant setback he faced in selling his practice, where due to his hurried decision, he ended up selling to an associate with excellent clinical skills, but lacking business knowledge. This lack of insight led to volatility and loss of staff and patients; forcing him to retake control. But the silver lining? This was a transformational moment that pressured him to take a different approach in recruitment and empowering associates while gradually transitioning into ownership, resulting in the sale he aimed at. Listening to this episode will teach you how to navigate associate transitions more effectively while avoiding common pitfalls.

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361: Dr. David Phelps | The Best & Worst Things You Can Do as a Practice Owner Who's Trying to Accumulate Wealth – The Dental Marketer Podcast

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In this episode, Dr. Chaz Vittitow shares the real story of launching and growing The Local Dentist in a market packed with competitors all while balancing family life with four kids and navigating today’s unique challenges for dentists. Chaz explains the origin of his practice’s name and how it shaped everything from branding to partnering with local businesses. He also digs into the seldom-discussed realities: intense staffing pressures, skyrocketing expenses, and the myth that owning a practice guarantees financial success.

Chaz reveals how he grew by aggressively marketing, earning patient referrals, and, most notably, breaking free from PPO insurance networks, once facing $500–$600K annual write-offs on $1.1M collected. He delivers a practical guide for dropping insurance: scripting patient conversations, offering membership alternatives, and controlling the story to retain quality care (and your best patients). Through powerful communication tweaks and lessons learned on team-building, leadership, and profitability, Chaz equips us with a blueprint to build not just a profitable practice, but a truly resilient one.

• How to craft a dental brand that resonates in your community and stands out
• The key differences (and new complexities) of dental ownership today versus prior generations
• Creative growth strategies for practices in saturated markets, from ground-level marketing to referral systems
• Why and how to drop insurance networks without losing your patient base (or your mind)
• The real financial impact of insurance write-offs (and how to regain control)
• Step-by-step tactics for transitioning patients off PPO plans, minimizing attrition and complaints
• Transformative language and communication shifts that boost case acceptance and patient loyalty
• Operational insights: hiring, team training, profitability strategies, and smart tech adoption

Tune in to learn how Dr. Chaz builds an unstoppable brand that resonates with his local community!

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Practice: https://localdentistbellingham.com/

Instagram: https://www.instagram.com/localdentist_bham/

The Dental Jumpstart YouTube Channel: https://www.youtube.com/channel/UCJvqs2_HMAkGq2ki__Gv-jQ

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Join Dr. Paul Etchison of the Dental Practice Heroes Podcast as he recounts a challenging situation that sparked real change in his practice. Sharing his story of tension between the front desk and clinical teams, Paul opens up about stalling, fumbling, and ultimately succeeding in having a much-needed conversation. He reveals how the magic of validating one's perspective (even without agreeing completely) can bring down walls and pave the way for constructive solutions. Tap into this episode if you want to improve your communication, leadership skills, and overall practice dynamics! You'll learn that difficult conversations are not obstacles but the gateway to better relationships, growth, and success in your dental practice.

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Website: https://www.dentalpracticeheroes.com/

Podcast: https://www.dentalpracticeheroes.com/podcast

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479: Are You on the Road to Effective Dental Leadership? The Blueprint for Teamwork | Dr. Paul Etchison – The Dental Marketer Podcast

300: Dr. Paul Etchison | Nelson Ridge Family Dental – The Dental Marketer Podcast

MMM [Internal Marketing] Small Details That Make a Big Difference in Team Communication – The Dental Marketer Podcast

The First Episode of 2023 & The Advice and Reflections Some of Our Guests Have Had! – The Dental Marketer Podcast

"What is 1 thing You Wish You Knew Before You Opened Your Start-up/ Acquisition?" – The Dental Marketer Podcast

455: Dr. Paul Etchison | Achieving Peace of Mind: Embracing Delegation for a Harmonious Dental Team – The Dental Marketer Podcast

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In this episode, Dr. Jaspreet Gill opens up about the mental and strategic balancing act of guiding Countryside Smiles, sharing how time, patient experience, and ROI intertwine in daily decisions around hiring, technology, and workflow design. You'll hear firsthand how the focus shifted from setting up operations to facing nuanced choices: should you invest in tech, hire another team member, or build the next system to scale? Dr. Gill brings clarity to what it means to “pick your headaches wisely,” ensuring every move supports both the patients and her team.

What sets her practice apart? Around year two, Dr. Gill rewrote the playbook by unifying the traditionally divided front and back office, creating patient care coordinators who guide each person seamlessly from intake through billing and beyond. This personalized model, made possible with cloud-based tech and a hand-picked team, eliminates friction and elevates quality care. She dives into performance-based incentives, salary solutions to retain talent, and hyperlocal marketing, all while sustaining profit, minimizing turnover, and keeping compassion at the center. Whether you’re a new practice owner or aiming to future-proof your office, Dr. Gill’s candid insights and tested strategies offer a blueprint for sustainable and human-centered growth!

• How to evaluate owner-level decisions for ROI in time, money, and care quality
• The step-by-step breakdown of a patient care coordinator workflow model
• Strategies for reducing communication gaps between clinical and administrative staff
• Why selective hiring and performance-based bonuses matter for retention
• How to implement cloud-based systems for efficiency and fewer software headaches
• Approaches to detailed insurance verification for upfront financial transparency
• Secrets to profitable marketing within your immediate community radius
• Tips for managing team compensation and benefits to lower turnover
• Building a brand rooted in personal connection: asking patients “What’s your story?”

Ready for practical strategies that put people before processes? Listen now for real-world lessons on practice ownership!

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Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

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Practice: https://countrysidesmiles.com/

Facebook: https://www.facebook.com/Countrysidesmiles

Instagram: https://www.instagram.com/countrysidesmiles/

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Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

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In this episode of Fail Forward, Dr. Andy Tran shares his sobering story of chasing high-ticket dentistry, only to find his foundation and personal life taking a toll. Hear how redefining success allowed him to save and strengthen his practice, offering valuable lessons about choosing the right patients, putting front-line systems in place, and balancing ambition with reality. Don’t fall for the shiny red object—tune into this episode to learn from Dr. Andy's missteps and fortify your foundation for sustainable growth!

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Just Listen... Dr. Hieu Pham & Dr. Andy Tran – The Dental Marketer Podcast

Just Listen... Dr. Andy Tran & Dr. Richard Low – The Dental Marketer Podcast

83: Dr. Andy Tran & Linda Phan | What's the most important thing to know when owning a dental office? – The Dental Marketer Podcast

315: Dr. Andy Tran | It's Been 2 Years Since He's Opened His Start-Up... – The Dental Marketer Podcast

Just Listen... Dr. Andy Tran & Linda Phan | Apex Dental Studio – The Dental Marketer Podcast

Day 2: Dr. Richard Low & Dr. Andy Tran | The Breakaway Series | Business Masters Edition – The Dental Marketer Podcast

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In this episode, Michael sits down with Lamar Woods of Adhere Patient Management to strip away the guesswork. Lamar shares what truly moves the needle in dental practice marketing (and here's a hint: it’s not just impressions or clicks.) He unpacks the exact metrics that signal a win by the 90-day mark, focusing on predictable lead flow that turns into real-life appointments and patient visits, not just empty calls or unqualified leads.

Lamar dives deep into the essentials every dental practice must have before investing a dime, like a trustworthy, conversion-ready website and robust call tracking. Discover common pitfalls that sabotage new patient bookings, especially at the front desk, and why scripts, coaching, and call reviews are non-negotiable when call volumes spike. You’ll walk through the recommended $5,000 marketing playbook, from campaign breakdowns on Google Search to step-by-step expectations at 30, 60, and 90 days, plus the realities of ad spend and diminishing returns. Whether you’re frustrated by flat results or hungry for predictable patient growth, you’ll leave this episode ready to take control of your marketing ROI.

• The specific “winning” metrics that make or break a dental marketing investment
• How to define and set realistic new patient goals for your budget
• Essential website and call tracking fundamentals for higher conversions
• The most common front desk mistakes costing you patient bookings (and how to fix them)
• A proven Google Ads campaign breakdown for maximum new patient flow
• Why and how to monitor campaign results at each stage (30/60/90 days)
• The truth behind doubling ad spend and market limits in your area
• Practical patient production projections based on real ad budgets
• How to hold your marketing agency accountable with lead and booking reports
• Critical tools and systems for tracking, measuring, and scaling patient growth

Hit play and find out exactly how to turn your marketing spend into real new dental patients. No more guesswork, just clear action steps!

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CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Website: https://www.adherepatient.com/

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