The Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online Marketing

TBE 036: Woot & Wye – A Niche Marketing Example

Barry Moore & Gerald Pauschmann — Tue, 10 Feb 2015 17:15:15 -0500

Listen in to Episode 36 of The Brand Engine podcast as we talk to Josh Wye, of the Woot & Wye Show. Josh has found success by tightly focusing on a subject he is passionate about. A perfect example of niche marketing. Listen in to hear how focusing on specific niche can lead you to some suprising places. Links Mentioned In The Show The Woot & Wye Podcast TheActiveMarketer.com ThePresentationCoach.com.au Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 035: A New Niche For The Brand Engine

Barry Moore & Gerald Pauschmann — Sun, 01 Feb 2015 21:46:20 -0500

Listen in to Episode 35 of The Brand Engine podcast as we talk about our new direction and new niche for 2015. Links Mentioned In The Show TheActiveMarketer.com ThePresentationCoach.com.au Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 034: How To Create A Podcast

Barry Moore & Gerald Pauschmann — Tue, 23 Dec 2014 03:10:48 -0500

Listen in to Episode 34 of The Brand Engine podcast as we talk about how to create a podcast. Having your own podcast can be a powerful marketing tool, especially if you are employing the Authority Marketing Model to help bring customers to your business. It this episode we cover all the steps you need to follow to get your own podcast up and running Format We discuss the pros and cons of the different formats for you podcast: Solo Dynamic Duo Multi-Host Interview News & Events Educational Recording What kind of mic and hardwareÂ are yo going to need to record your podcast? Editing What kind or software or editing service are you going to need to produce your podcast? Media Hosting Once you have created your mp3 file, where is it going to live? Syndication How are you going to get your podcast into directories like iTunesÂ and Stitcher? [Tweet "Ever wonder what it takes to create your own #podcast?"] Â Listen in and download our quick and dirty guide to getting started in podcasting. Links Mentioned In The Show TBE 030: Authority Marketing Model Podcasting with Ben Krueger ThePresentationCoach.com.au Rode SmartLav AudioTechnica ATR2100 Rode Podcaster Zoom Recorders Rode Rec App Auphonic App Auphonic.com Audacity GarageBand AudioJungle.net Fiverr / eLance / oDesk SmallBusinessPodcasting.com Libsyn Blubrry Amazon S3 Podbean Feedly Dan Norris ActiveCampaign James Schramko Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 033: 5 Elements Of A Winning Video

Barry Moore & Gerald Pauschmann — Tue, 09 Dec 2014 13:32:48 -0500

In episode 33, Gerald walks us through the 5 Elements Of A Winning Video. There is no doubt that video can my a powerful tool to help build your brand online. However, done poorly, it can have exactly the opposite effect, it can actually hurt you brand and your credibility. So this week we walk you through all the elements of a winning video, so you can shoot professional looking piece to camera videos that help you build that crucial Know, Like and Trust factor. Also download our Top Video Gear Guide - How You Can Get Started Making Professional Looking Videos For Under $500 Show notes: at http://thebrandengine.com/episode33Â Â [Tweet "Find out 'The 5 Elements Of A Winning Video'. #videomarketing #podcast"] Â The FiveÂ Elements Of A Winning Video TheÂ right quality The right message The right intro The right format The right strategy Â Gerald's 'Burger Effect'Â structure for presentations (Â© Gerald Pauschmann) Â [Tweet "What is hamburger video marketing??? #podcast #videomarketing"] Â Links Mentioned In The Show Barry's guest post at CarolAmato.com Episode 30 - Authority Marketing Episode 27 - YouTube Marketing With Gideon Shalwick Great lighting tutorial from the guys at Wistia Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 032: 4 Types Of Video To Promote Your Brand

Barry Moore & Gerald Pauschmann — Wed, 03 Dec 2014 22:13:29 -0500

In episode 32, we talk about 4 different ways to use video to promote your brand. Using video online doesn’t always mean you have to be standing in front of the camera. There are many different types of video you can use. In this episode we talk about 4 different types of video you can […]

The post TBE 032: 4 Types Of Video To Promote Your Brand appeared first on The Brand Engine.

TBE 032: 4 Types Of Video To Promote Your Brand

Barry Moore & Gerald Pauschmann — Tue, 02 Dec 2014 14:06:26 -0500

In episode 32, we talk about 4 different ways to use video to promote your brand. Using video online doesn't always mean you have to be standing in front of the camera. There are many different types of video you can use. In this episode we talk about 4 different types of video you can use to help engage your customers and build your authority in your chosen field. The four types of video we cover are: The explainer video The PowerPoint of Keynote voice over The screen capture video And of course the piece to camera video The explainer video, is a short (usually animated of hand drawn) video that explains a concept. These are great for explaining exactly what it is you do and how it works. They work best if you keep them short and to the point. Example Explainer Video http://vimeo.com/38858205 Â The PowerPoint or Keynote voiceover is exactly that. Both those programs have a feature that allows you to record narration as you step through the slides in your slide deck. At the end of the presentation you can export the slides and accompanying narration as a video. Load it up to YouTube and away you go. These work week in an instructional seeing. Be careful though, they can get boring very quickly. Example Powerpoint / Keynote Voiceover https://www.youtube.com/watch?v=f_WOQF1sMI8 Â A screenflow walkthrough is a recording or what is happening on the screen of your computer. These are great for explaining how a web app of piece of software works. They also work well in a support desk scenario where yo are trying to show a client how to do something. Example ScreenFlow Walkthrough https://www.youtube.com/watch?v=QRQM8yaokd0 Â Lastly the piece to camera video. This works well for getting your potential clients to know, like and trust you. Nothing conveys a human message as wellÂ as video. You will need a bit of practice to pull these off however. You will also need a good microphone and some decent lighting. Example Piece To Camera http://www.youtube.com/watch?v=8Q2oJKkXQ84 Example Of Workplace Video Â Links Mentioned In The Show ScreenFlow 5 Review ScreenFlow 5 Camtasia iPhone Video Hero course Joby Smartphone Stand Rode SmartLav Wistia Poll Everywhere Udemy Lynda.com Episode 17 with ScreenFlow walkthroughs Elite Teleprompter App Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 031: Getting Out Of Your Comfort Zone

Barry Moore & Gerald Pauschmann — Tue, 25 Nov 2014 16:49:19 -0500

In episode 31 we discuss how important it is to get out of your comfort zone. In last weeks show we talked about using the Authority Marketing model and creating lots of content for you website that positions you as an authority in your field. For many this can be a daunting prospect, and youÂ may beÂ fearful of 'putting yourselfÂ out there'. In this weeks episode we talk about getting out of your comfort zone and how crucial it is to your success in any endeavour. So listen in as we share some tips, tricks and personal experience for taking that next step and getting out of your comfort zone. Find the show notes at http://TheBrandEngine.com/episode31 Â Things Mentioned In The Show Interviewer Michael Parkinson Autobiography Â https://www.youtube.com/watch?v=efOk7jEZHZc Molly Meldrum Interview With Prince Charles Â Â Gorky and his family. He rewired ourÂ mototaxi when we broke down on a dark rainy night, outside our comfort. The 'restaurant' where we spent the night onÂ of Day 4 of the race. Links Mentioned In The Show Episode 30 - Authority Marketing 7 Habits of Highly Effective People The Mototaxi Junket Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 030: Authority Marketing – Case Study Review

Barry Moore & Gerald Pauschmann — Mon, 17 Nov 2014 19:24:00 -0500

Show notes at http://thebrandengine.com/episode30 In episode 30 we take some time to catch up with our case study website ThePresentationCoach.com.au. If you have been following along throughout the podcast we have been applying each topic in a case study fashion to Gerald's new brand and website. We have created the brand, bought a domain name, got a website up and running, and we have email capture and lead generation mechanisms in place. So we have the car built, now we are going to talk about how to drive it. If you are a specialist in delivery of a certain product or service then this is the episode for you. We talk about employing an Authority Marketing model to position Gerald as an authority in his niche and create some 'pull marketing' to gather customers to him who are seeking those services. Authority Marketing can work for just about anyone when it comes to building a personal brand online. So listen in as we discuss how to get started and please comment below. Some Clips From The Mototaxi Junket - Our Tuk-Tuk Race Across Peru https://www.youtube.com/watch?v=4RDaeU6lEYA https://www.youtube.com/watch?v=ryXtKd24ZhU Day 11 debrief My new Rode Podcaster mic Links Mentioned In The Show Episode 23 - Content Marketing With James Schramko How to leverage your content to the max The Rode Podcaster microphone The Mototaxi Junket Cool Earth Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 029: Use Social Media The Right Way With Cat Matson

Barry Moore & Gerald Pauschmann — Mon, 06 Oct 2014 16:00:14 -0400

In episode 29, Barry & Gerald put Cat Matson in a #SocialSandwich. Cat is from the 'Social Media For Small Business' podcast and we talk about how to use social media the right way to grow your business and brand awareness. Listen in to find out what to do and more importantly what Listen in as we discuss how to use social media the right way and how to avoid the pitfalls. We talks about things such as: What is the outcome you are after? What is your personal brand Why you should curate other people's content How to keep top of mind You need to have a blog platform Where are your perfect customers hanging out? The dangers of using social media the wrong way How to break through the noise Not everything has to be strategic How to use #hashtags the right way Cat's insider tops tips for success with social media Be frequent Choose platforms that fit your personality as well as your audience Watch before you jump in Be authentic Don't have a singular focus in your messages Share the human element [Tweet "We have a #seqld #socialsandwich with @CatMatson, listen in to the #podcast #socialmedia"] [Tweet "95% of Australians are using #Facebook on a regular basis @CatMatson #podcast #socialmedia"] [Tweet "It is one of the most powerful marketing tools for small business owners @CatMatson #podcast #socialmedia"] [Tweet "#Instagram is spectacular if your target market is sub 30s @CatMatson #podcast #socialmedia"] CatMatson.com Social Media For Small Business podcast Hearis.com LinkedIn Facebook Twitter Instagram FourSquare Google Plus Pinterest BufferApp Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 028: Email Marketing With John McIntyre

Barry Moore & Gerald Pauschmann — Tue, 30 Sep 2014 15:30:05 -0400

In episode 28 we talk with John McIntyre "The Autoresponder Guy" about what email marketing can do for your business and how to use autoresponders to grow sales. Everyone always wants more traffic to their site, but what about people you already have on your list. Many people ignore the audience they already have on their mailing list. These are the people are already interested in your message so make sure you are keeping the conversion going with your hottest prospects. We talk with John McIntyre "The Autoresponder Guy" about how to use email marketing and autoresponders to get your message in front of your customers and help solve their problems to sell your products or services. We cover issues such as: How to get started sending emails to the people on your list. How to have the right mindset to be successful with email marketing. What is an autoresponder and how you can use them? How to use story telling in your emails. Make sure there is a 'call to action'. How to warm up cold leads with an email sequence. How to avoid common mistakes. What is your first step? [Tweet "There is a point where an email #autoresponder is going to be a big win @JohnMcIntyre_ #email "] Links Mentioned In The Show RaceAcrossPeruForCharity.info Check out the Traxedo TheMcMethod.com ActiveCampaign Drip Ontraport ActiveCampaign Training Course LeadPages Optin Monster Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 027: YouTube Marketing With Gideon Shalwick

Barry Moore & Gerald Pauschmann — Tue, 23 Sep 2014 22:35:15 -0400

In episode 27, we talk video and YouTube marketing with Gideon Shalwick. Gideon shares his YouTube marketing secrets with us, talks about what is coming next in the world of video marketing and how you can effectively market your brand on YouTube. Gideon Shalwick is a weapon when it comes to YouTube marketing and using video to build your brand. We have an extend chat with Gideon this week and talk all things YouTube marketing. We talk about: How to get started Why sound and lighting is important Getting the first impression right to make sure people keep watching He also shares his predictions about what is coming up in the next year. trends such as: Video on mobile devices YouTube live events YouTube video advertising Gideon also discusses his new business project Veeroll.com. We also discuss: The types of YouTube video advertising What works best How you can use video to drive traffic to you website How to get started quickly and easily [Tweet "How to market your brand on #YouTube. Get inside info from @GideonShalwick #podcast"] Links Mentioned In The Show GideonShalwick.com Gideon's YouTube Channel Gerald's 1 Million views YouTube video (a crack up) Splasheo.com Veeroll.com RaceAcrossPeruForCharity.info Episode 15: Getting Started With YouTube Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.

TBE 026: Getting Started With Podcasting With Ben Krueger

Barry Moore & Gerald Pauschmann — Wed, 17 Sep 2014 02:40:58 -0400

If you are thinking about getting started with podcasting for your business or brand then this is the episode for you. We talk all things podcasting with “the podcast marketing guy” Ben Krueger from AuthorityEngine.com. Ben chats with The Brand Engine team about what having your own podcast can do for your marketing, your business […]

The post TBE 026: Getting Started With Podcasting With Ben Krueger appeared first on The Brand Engine.

TBE 025: Getting Started With SEO - Part 2 with John Romaine

Barry Moore & Gerald Pauschmann — Tue, 09 Sep 2014 15:04:02 -0400

In episode 25, Getting Started With SEO part 2, we finish upÂ our interview John Romaine from WorksMedia.com.au. We talk about how to getÂ started with SEO (Search Engine Optimisation) and what is working now. Listen in as we dispel some common myths surrounding SEO and talk things like foundational link building and making it easier for […]

The post TBE 025: Getting Started With SEO – Part 2 with John Romaine appeared first on The Brand Engine.

TBE 024: Getting Started With SEO - Part 1 with John Romaine

Barry Moore & Gerald Pauschmann — Tue, 02 Sep 2014 08:23:03 -0400

In episode 24, Getting Started With SEO, we go through part one of our interview John Romaine from WorksMedia.com.au. We talk about how to getÂ started with SEO (Search Engine Optimisation) and what is working now. Listen in as we dispel some common myths surrounding SEO and talk about easy steps you can take now to […]

The post TBE 024: Getting Started With SEO – Part 1 with John Romaine appeared first on The Brand Engine.

TBE 023: We Talk Content Marketing With James Schramko

Barry Moore & Gerald Pauschmann — Tue, 26 Aug 2014 13:44:41 -0400

In episode 23 we talk content marketing with James Schramko. James shares information about his ‘Own The Racecourse’ strategy for getting your content in front of your best prospects and how to leverage that content to maximum extent. Every website owner needs to be creating content. Content is like food for the Internet, it gets […]

The post TBE 023: We Talk Content Marketing With James Schramko appeared first on The Brand Engine.

TBE 022: How To Drive Traffic To Your Website

Barry Moore & Gerald Pauschmann — Tue, 19 Aug 2014 16:30:57 -0400

In episode 22 we kick off our series on how to drive traffic to your website. We discuss the three major categories of traffic: organic traffic, paid ads, and joint venture Â website traffic. Listen in and find out which online marketing strategiesÂ might work best with your website. Some organic traffic strategies include: Content marketing Social […]

The post TBE 022: How To Drive Traffic To Your Website appeared first on The Brand Engine.

TBE 021: Setting Up Goal Tracking For Your Website

Barry Moore & Gerald Pauschmann — Wed, 13 Aug 2014 02:55:19 -0400

In episode 21 we talk about why goal tracking is so important to your online marketing activities. We walk through setting up goal tracking for your website and how you can use it to find out what is working the best when it comes to driving traffic to your website. In upcoming episodes we will […]

The post TBE 021: Setting Up Goal Tracking For Your Website appeared first on The Brand Engine.

TBE 020: The Case Study Revisited

Barry Moore & Gerald Pauschmann — Tue, 05 Aug 2014 04:29:48 -0400

In episode 20, we pause to reflect back on what we set out to achieve when we set up The Brand Engine. We set out to prove that you can take control of your online presence and not be hostage to expensive web agenciesÂ every time you want to make a change. We used Gerald as […]

The post TBE 020: The Case Study Revisited appeared first on The Brand Engine.

TBE 019: How To Quickly And Easily Take Payments Online

Barry Moore & Gerald Pauschmann — Tue, 22 Jul 2014 22:24:58 -0400

Subscribe via iTunes Show me the money! In episode 19 of The Brand Engine podcast we talk about how you can quickly and easily take payments online. We walk you through how to start taking payments on your website using PayPal and Stripe. Follow along as we show you how easy it can be to […]

The post TBE 019: How To Quickly And Easily Take Payments Online appeared first on The Brand Engine.

TBE 018: How To Get Forms Onto Your Website

Barry Moore & Gerald Pauschmann — Mon, 14 Jul 2014 21:37:54 -0400

Well this episode was a tough one, lots of technical problems and fat tongue syndrome. However, we finally got it edited and in the can, be sure to listen for the bloopers at the end. In this episode of The Brand Engine podcast Barry & Gerald chat about quick and easy ways to get forms […]

The post TBE 018: How To Get Forms Onto Your Website appeared first on The Brand Engine.