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      <title>National Cybersecurity Awareness Month</title>
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      <description><![CDATA[<p>In recognition of National Cybersecurity Awareness Month, Account Supervisor Krystal Patout talks with Senior Vice President and Crisis Communications Expert Chris Jones, and Operations Manager at Advantex and IT Services Provider to Pierpont Eddie Garcia about what companies need to know about potential cyber threats to employees and organizations, and how to prevent cyber attacks from infiltrating your data and privacy. Tune in to the Pierpont Podcast, where we explore the latest in industry trends, share best practices and provide strategic insight into the world of PR and marketing.</p>]]></description>
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      <itunes:subtitle>In recognition of National Cybersecurity Awareness Month, Account Supervisor Krystal Patout talks with Senior Vice President and Crisis Communications Expert Chris Jones, and Operations Manager at Advantex and IT Services Provider to Pierpont Eddie Gar...</itunes:subtitle>
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      <title>Back to School with Pierpont</title>
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      <description><![CDATA[<p>Terry Hemeyer joins Elysa Nelson and Krystal Patout for a special back-to-school edition of the Pierpont Podcast. Listen in as they discuss what he's teaching PR students in college and the biggest challenges educators are facing today. Terry shares insights on how he motivates his students, the skills students need to be successful and what schools should be teaching in their PR programs. Tune in to the Pierpont Podcast, where we explore the latest in industry trends, share best practices and provide strategic insight into the world of PR and marketing.</p>]]></description>
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      <itunes:subtitle>Terry Hemeyer joins Elysa Nelson and Krystal Patout for a special back-to-school edition of the Pierpont Podcast. Listen in as they discuss what he's teaching PR students in college and the biggest challenges educators are facing today.</itunes:subtitle>
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      <title>To Pitch or Not to Pitch?</title>
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      <pubDate>Fri, 30 Aug 2019 08:30:25 -0400</pubDate>
      <description><![CDATA[<p>Elysa Nelson and Krystal Patout continue their conversation on media relations, discussing alternatives to the traditional press release, like the media advisory, and lessons learned from pitching and working with media. Tune in to the Pierpont Podcast, where we explore the latest in industry trends, share best practices and provide strategic insight into the world of PR and marketing.</p>]]></description>
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      <itunes:subtitle>Elysa Nelson and Krystal Patout continue their conversation on media relations, discussing alternatives to the traditional press release, like the media advisory, and lessons learned from pitching and working with media. Tune in to the Pierpont Podcast,</itunes:subtitle>
      <itunes:summary>Elysa Nelson and Krystal Patout continue their conversation on media relations, discussing alternatives to the traditional press release, like the media advisory, and lessons learned from pitching and working with media. Tune in to the Pierpont Podcast, where we explore the latest in industry trends, share best practices and provide strategic insight into the world of PR and marketing.</itunes:summary>
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      <title>Is the Press Release Still Relevant?</title>
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      <description><![CDATA[<p>Elysa Nelson and Krystal Patout welcome you to the first episode of the Pierpont Podcast, where we explore the latest in industry trends, share best practices and provide strategic insight into the world of PR and marketing. In this episode, Elysa and Krystal discuss why press releases are still relevant, how to build an effective press release and what purpose the press release serves for companies and media. </p>]]></description>
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