https://feeds.blubrry.com/feeds/murgitroyd_innovation_talks.xml https://www.murgitroyd.com/ https://www.murgitroyd.com/ Welcome to Innovation Talks, the podcast by Murgitroyd—your trusted European intellectual property experts. Join us as we explore the ever-evolving world of innovation and IP. Each episode features leading voices from across the industry, including thought leaders, inventors, and Murgitroyd’s own experts, sharing practical insights, inspiring stories, and strategies to help you protect and power your ideas. From patent trends and brand protection to startup journeys and emerging technologies, Innovation Talks is your essential guide to navigating the innovation landscape. episodic Murgitroyd Welcome to Innovation Talks, the podcast by Murgitroyd—your trusted European intellectual property experts. Join us as we explore the ever-evolving world of innovation and IP. Each episode features leading voices from across the industry, including thought leaders, inventors, and Murgitroyd’s own experts, sharing practical insights, inspiring stories, and strategies to help you protect and power your ideas. From patent trends and brand protection to startup journeys and emerging technologies, Innovation Talks is your essential guide to navigating the innovation landscape. podcast Daily en Copyright 2025 Innovation Talks by Murgitroyd Copyright 2025 Innovation Talks by Murgitroyd Murgitroyd innovation.talks@murgitroyd.com https://www.murgitroyd.com/ https://assets.blubrry.com/coverart/orig/418604-809353.jpg Innovation Talks: A podcast from European intellectual property specialists, Murgitroyd Blubrry Podcasting: https://www.blubrry.com/ false http://blogs.law.harvard.edu/tech/rss e4dd045b-0732-5125-b47c-8c904d269047 Tue, 11 Jan 2022 14:49:00 -0500 Tue, 11 Jan 2022 14:49:00 -0500 http://www.murgitroyd.com/resources/podcasts/s08e03-ep-validation-role-play-patent-process/ https://www.murgitroyd.com/?p=16173 Murgitroyd Tue, 11 Jan 2022 14:49:00 -0500 In this episode, Thomas Gibb is joined by John Young to discuss the critical role of the European Patent Validation team. They explore how the validation process functions within the broader context of patent protection, the importance of strategic decision-making, and how clients benefit from proactive, knowledgeable guidance. Whether you\'re filing a European patent or managing a portfolio, this discussion provides essential insights into best practices and compliance.

]]> In this episode, Thomas Gibb is joined by John Young to discuss the critical role of the European Patent Validation team. They explore how the validation process functions within the broader context of patent protection, the importance of strategic decision-making, and how clients benefit from proactive, knowledgeable guidance. Whether you\'re filing a European patent or managing a portfolio, this discussion provides essential insights into best practices and compliance.

]]> 0:12:29 false Murgitroyd In this episode, Thomas Gibb is joined by John Young to discuss the critical role of the European Patent Validation team. They explore how the validation process functions within the broader context of patent protection, In this episode, Thomas Gibb is joined by John Young to discuss the critical role of the European Patent Validation team. They explore how the validation process functions within the broader context of patent protection, the importance of strategic decision-making, and how clients benefit from proactive, knowledgeable guidance. Whether you\'re filing a European patent or managing a portfolio, this discussion provides essential insights into best practices and compliance. http://www.murgitroyd.com/resources/podcasts/s08e02-evolution-ip-renewals-role-play-patent-process/ https://www.murgitroyd.com/?p=16123 Murgitroyd Tue, 14 Dec 2021 14:08:00 -0500 Thomas Gibb speaks with Stephen MacInnes about the Renewals team and their pivotal role in managing and maintaining patent rights. The conversation sheds light on how timely renewals are critical to securing long-term IP protection, the challenges involved in managing complex renewal schedules, and how Murgitroyd supports clients through tailored renewals services.

]]> Thomas Gibb speaks with Stephen MacInnes about the Renewals team and their pivotal role in managing and maintaining patent rights. The conversation sheds light on how timely renewals are critical to securing long-term IP protection, the challenges involved in managing complex renewal schedules, and how Murgitroyd supports clients through tailored renewals services.

]]> 0:09:30 false Murgitroyd Thomas Gibb speaks with Stephen MacInnes about the Renewals team and their pivotal role in managing and maintaining patent rights. The conversation sheds light on how timely renewals are critical to securing long-term IP protection, Thomas Gibb speaks with Stephen MacInnes about the Renewals team and their pivotal role in managing and maintaining patent rights. The conversation sheds light on how timely renewals are critical to securing long-term IP protection, the challenges involved in managing complex renewal schedules, and how Murgitroyd supports clients through tailored renewals services. http://www.murgitroyd.com/resources/podcasts/s07e15-evolution-ip-ip-portal-role-play-patent-process/ https://www.murgitroyd.com/?p=15083 Murgitroyd Tue, 23 Nov 2021 12:00:00 -0500 In this episode, Thomas Gibb and Lyndsey McLennan explore how Murgitroyd’s IP Portal supports clients throughout the international patent filing process. They discuss how the team streamlines complex procedures like PCT (Patent Cooperation Treaty) applications, national phase entries, and convention applications, for clients.

]]> In this episode, Thomas Gibb and Lyndsey McLennan explore how Murgitroyd’s IP Portal supports clients throughout the international patent filing process. They discuss how the team streamlines complex procedures like PCT (Patent Cooperation Treaty) applications, national phase entries, and convention applications, for clients.

]]> 0:14:32 false Murgitroyd In this episode, Thomas Gibb and Lyndsey McLennan explore how Murgitroyd’s IP Portal supports clients throughout the international patent filing process. They discuss how the team streamlines complex procedures like PCT (Patent Cooperation Treaty) appl... In this episode, Thomas Gibb and Lyndsey McLennan explore how Murgitroyd’s IP Portal supports clients throughout the international patent filing process. They discuss how the team streamlines complex procedures like PCT (Patent Cooperation Treaty) applications, national phase entries, and convention applications, for clients. http://www.murgitroyd.com/resources/podcasts/s07e10-evolution-ip-role-patent-administrator/ https://www.murgitroyd.com/?p=14533 Murgitroyd Tue, 28 Sep 2021 12:00:00 -0400 In this episode, Thomas Gibb and Claire Gray explore the often-unsung yet vital role of patent administrators. Claire offers insights into the behind-the-scenes work that ensures patent applications are submitted correctly, deadlines are met, and client communications are seamless. This episode is a must-listen for anyone curious about the operational backbone of IP law.

]]> In this episode, Thomas Gibb and Claire Gray explore the often-unsung yet vital role of patent administrators. Claire offers insights into the behind-the-scenes work that ensures patent applications are submitted correctly, deadlines are met, and client communications are seamless. This episode is a must-listen for anyone curious about the operational backbone of IP law.

]]> 0:15:38 false Murgitroyd In this episode, Thomas Gibb and Claire Gray explore the often-unsung yet vital role of patent administrators. Claire offers insights into the behind-the-scenes work that ensures patent applications are submitted correctly, deadlines are met, In this episode, Thomas Gibb and Claire Gray explore the often-unsung yet vital role of patent administrators. Claire offers insights into the behind-the-scenes work that ensures patent applications are submitted correctly, deadlines are met, and client communications are seamless. This episode is a must-listen for anyone curious about the operational backbone of IP law. http://www.murgitroyd.com/resources/podcasts/getting-ready-for-export-dont-forget-about-ip/ https://www.murgitroyd.com/?p=14323 Murgitroyd Wed, 18 Aug 2021 02:07:00 -0400 Thinking of exporting your products or services? Catherine Bonner and Steve Waine highlight why protecting your intellectual property is a crucial step before entering international markets. They discuss common pitfalls, IP enforcement abroad, and how early planning can prevent costly mistakes down the line. A vital listen for exporters and business leaders alike.

]]> Thinking of exporting your products or services? Catherine Bonner and Steve Waine highlight why protecting your intellectual property is a crucial step before entering international markets. They discuss common pitfalls, IP enforcement abroad, and how early planning can prevent costly mistakes down the line. A vital listen for exporters and business leaders alike.

]]> 0:22:08 false Murgitroyd Thinking of exporting your products or services? Catherine Bonner and Steve Waine highlight why protecting your intellectual property is a crucial step before entering international markets. They discuss common pitfalls, IP enforcement abroad, Thinking of exporting your products or services? Catherine Bonner and Steve Waine highlight why protecting your intellectual property is a crucial step before entering international markets. They discuss common pitfalls, IP enforcement abroad, and how early planning can prevent costly mistakes down the line. A vital listen for exporters and business leaders alike. http://www.murgitroyd.com/resources/podcasts/can-innovation-board-help-business-part-2/ https://www.murgitroyd.com/?p=14051 Murgitroyd Wed, 07 Jul 2021 02:13:00 -0400 In part two of our Innovation Boards series, Gabrielle Radault and Rosie Hardy dive deeper into how Innovation Boards can help businesses align their intellectual property strategy with commercial objectives. They share real-world examples and practical advice for driving innovation, securing competitive advantages, and maximising the return on IP assets.

]]> In part two of our Innovation Boards series, Gabrielle Radault and Rosie Hardy dive deeper into how Innovation Boards can help businesses align their intellectual property strategy with commercial objectives. They share real-world examples and practical advice for driving innovation, securing competitive advantages, and maximising the return on IP assets.

]]> 0:12:27 false Murgitroyd In part two of our Innovation Boards series, Gabrielle Radault and Rosie Hardy dive deeper into how Innovation Boards can help businesses align their intellectual property strategy with commercial objectives. In part two of our Innovation Boards series, Gabrielle Radault and Rosie Hardy dive deeper into how Innovation Boards can help businesses align their intellectual property strategy with commercial objectives. They share real-world examples and practical advice for driving innovation, securing competitive advantages, and maximising the return on IP assets. http://www.murgitroyd.com/resources/podcasts/can-innovation-board-help-business-part-1/ https://www.murgitroyd.com/?p=14049 Murgitroyd Wed, 23 Jun 2021 09:52:00 -0400 In this episode, Gabrielle Radault and Rosie Hardy introduce the concept of Innovation Boards—what they are, how they work, and why they’re vital for strategic IP planning. They explore how cross-functional teams can collaborate to better manage innovation pipelines, align IP portfolios with business goals, and proactively address risk.

]]> In this episode, Gabrielle Radault and Rosie Hardy introduce the concept of Innovation Boards—what they are, how they work, and why they’re vital for strategic IP planning. They explore how cross-functional teams can collaborate to better manage innovation pipelines, align IP portfolios with business goals, and proactively address risk.

]]> 0:22:41 false Murgitroyd In this episode, Gabrielle Radault and Rosie Hardy introduce the concept of Innovation Boards—what they are, how they work, and why they’re vital for strategic IP planning. They explore how cross-functional teams can collaborate to better manage innova... In this episode, Gabrielle Radault and Rosie Hardy introduce the concept of Innovation Boards—what they are, how they work, and why they’re vital for strategic IP planning. They explore how cross-functional teams can collaborate to better manage innovation pipelines, align IP portfolios with business goals, and proactively address risk. http://www.murgitroyd.com/resources/podcasts/patent-scoring-portfolio-management/ https://www.murgitroyd.com/?p=12265 Murgitroyd Wed, 09 Jun 2021 02:22:00 -0400 Elaine Taylor-Shaw and Wendy Crosby discuss the value of patent scoring in managing an IP portfolio. They explain how assigning objective value to patents enables smarter business decisions, prioritisation, and alignment with commercial goals. Discover how patent scoring supports cost-efficiency and maximises return on IP investment.

]]> Elaine Taylor-Shaw and Wendy Crosby discuss the value of patent scoring in managing an IP portfolio. They explain how assigning objective value to patents enables smarter business decisions, prioritisation, and alignment with commercial goals. Discover how patent scoring supports cost-efficiency and maximises return on IP investment.

]]> 0:15:12 false Murgitroyd Elaine Taylor-Shaw and Wendy Crosby discuss the value of patent scoring in managing an IP portfolio. They explain how assigning objective value to patents enables smarter business decisions, prioritisation, and alignment with commercial goals. Elaine Taylor-Shaw and Wendy Crosby discuss the value of patent scoring in managing an IP portfolio. They explain how assigning objective value to patents enables smarter business decisions, prioritisation, and alignment with commercial goals. Discover how patent scoring supports cost-efficiency and maximises return on IP investment. http://www.murgitroyd.com/resources/podcasts/ip-ownership-part-2-important-determine-ip-ownership/ https://www.murgitroyd.com/?p=12171 Murgitroyd Wed, 28 Apr 2021 02:40:00 -0400 In part two of our IP Ownership series, Elaine Taylor-Shaw and Rosie Hardy explore the legal and commercial risks associated with unclear IP ownership. They share practical guidance on documenting ownership, managing employee contributions, and avoiding costly disputes—especially in collaborative or multi-jurisdictional environments.

]]> In part two of our IP Ownership series, Elaine Taylor-Shaw and Rosie Hardy explore the legal and commercial risks associated with unclear IP ownership. They share practical guidance on documenting ownership, managing employee contributions, and avoiding costly disputes—especially in collaborative or multi-jurisdictional environments.

]]> 0:20:43 false Murgitroyd In part two of our IP Ownership series, Elaine Taylor-Shaw and Rosie Hardy explore the legal and commercial risks associated with unclear IP ownership. They share practical guidance on documenting ownership, managing employee contributions, In part two of our IP Ownership series, Elaine Taylor-Shaw and Rosie Hardy explore the legal and commercial risks associated with unclear IP ownership. They share practical guidance on documenting ownership, managing employee contributions, and avoiding costly disputes—especially in collaborative or multi-jurisdictional environments. http://www.murgitroyd.com/resources/podcasts/ip-ownership-part-1-how-to-determine-ip-ownership/ https://www.murgitroyd.com/?p=12167 Murgitroyd Thu, 15 Apr 2021 05:39:00 -0400 Elaine Taylor-Shaw and Rosie Hardy begin their two-part series on IP ownership by explaining how to determine who owns what—and why it matters. From employee agreements to third-party contractors, they offer insights into defining, documenting, and protecting ownership of intellectual property from the outset.

]]> Elaine Taylor-Shaw and Rosie Hardy begin their two-part series on IP ownership by explaining how to determine who owns what—and why it matters. From employee agreements to third-party contractors, they offer insights into defining, documenting, and protecting ownership of intellectual property from the outset.

]]> 0:18:21 false Murgitroyd Elaine Taylor-Shaw and Rosie Hardy begin their two-part series on IP ownership by explaining how to determine who owns what—and why it matters. From employee agreements to third-party contractors, they offer insights into defining, documenting, Elaine Taylor-Shaw and Rosie Hardy begin their two-part series on IP ownership by explaining how to determine who owns what—and why it matters. From employee agreements to third-party contractors, they offer insights into defining, documenting, and protecting ownership of intellectual property from the outset. https://blubrry.com/murgitroyd_innovation_talks/144611043/combating-counterfeits-how-to-protect-your-intellectual-property/ http://www.blubrry.com/murgitroyd_innovation_talks/144611043/combating-counterfeits-how-to-protect-your-intellectual-property/ Murgitroyd Wed, 13 Jan 2021 11:48:00 -0500 Chris Finn and Steve Waine examine the growing threat of counterfeit goods and how businesses can protect their intellectual property. They discuss practical anti-counterfeiting strategies, legal remedies, and proactive enforcement approaches to safeguard brand integrity and consumer trust.

]]> Chris Finn and Steve Waine examine the growing threat of counterfeit goods and how businesses can protect their intellectual property. They discuss practical anti-counterfeiting strategies, legal remedies, and proactive enforcement approaches to safeguard brand integrity and consumer trust.

]]> 0:26:05 false Murgitroyd Chris Finn and Steve Waine examine the growing threat of counterfeit goods and how businesses can protect their intellectual property. They discuss practical anti-counterfeiting strategies, legal remedies, and proactive enforcement approaches to safeguard brand integrity and consumer trust. http://www.murgitroyd.com/how-to-develop-your-ip-portfolio/ http://www.murgitroyd.com/?p=11468 Murgitroyd Wed, 09 Dec 2020 08:02:00 -0500 In this episode, Catherine Bonner and Peter Wilson reflect on the evolution of patent strategies across different stages of business—from academic research to listed corporations. They highlight the importance of early-stage protection, aligning patents with commercial goals, and adapting IP approaches as businesses grow.

]]> In this episode, Catherine Bonner and Peter Wilson reflect on the evolution of patent strategies across different stages of business—from academic research to listed corporations. They highlight the importance of early-stage protection, aligning patents with commercial goals, and adapting IP approaches as businesses grow.

]]> 0:13:15 false Murgitroyd In this episode, Catherine Bonner and Peter Wilson reflect on the evolution of patent strategies across different stages of business—from academic research to listed corporations. They highlight the importance of early-stage protection, In this episode, Catherine Bonner and Peter Wilson reflect on the evolution of patent strategies across different stages of business—from academic research to listed corporations. They highlight the importance of early-stage protection, aligning patents with commercial goals, and adapting IP approaches as businesses grow. http://www.murgitroyd.com/mitigating-risks-during-ip-collaborations/ http://www.murgitroyd.com/?p=11190 Murgitroyd Wed, 28 Oct 2020 09:49:00 -0400 Catherine Bonner and Rahila Bhat outline the key risks associated with intellectual property collaborations and how to mitigate them. They cover best practices for contracts, managing background and foreground IP, and establishing clear terms of ownership and usage from the outset.

]]> Catherine Bonner and Rahila Bhat outline the key risks associated with intellectual property collaborations and how to mitigate them. They cover best practices for contracts, managing background and foreground IP, and establishing clear terms of ownership and usage from the outset.

]]> 0:17:57 false Murgitroyd Catherine Bonner and Rahila Bhat outline the key risks associated with intellectual property collaborations and how to mitigate them. They cover best practices for contracts, managing background and foreground IP, Catherine Bonner and Rahila Bhat outline the key risks associated with intellectual property collaborations and how to mitigate them. They cover best practices for contracts, managing background and foreground IP, and establishing clear terms of ownership and usage from the outset. http://www.murgitroyd.com/the-trade-mark-design-overlap-advantages-of-designs/ http://www.murgitroyd.com/?p=11079 Murgitroyd Fri, 09 Oct 2020 11:36:00 -0400 Wendy Crosby and Eleanor Coates explore the complementary roles of trade marks and designs in protecting brand identity. They discuss when it’s advantageous to file both, how the rights differ, and how businesses can use this dual approach to secure robust protection in competitive markets.

]]> Wendy Crosby and Eleanor Coates explore the complementary roles of trade marks and designs in protecting brand identity. They discuss when it’s advantageous to file both, how the rights differ, and how businesses can use this dual approach to secure robust protection in competitive markets.

]]> 0:29:43 false Murgitroyd Wendy Crosby and Eleanor Coates explore the complementary roles of trade marks and designs in protecting brand identity. They discuss when it’s advantageous to file both, how the rights differ, and how businesses can use this dual approach to secure ro... Wendy Crosby and Eleanor Coates explore the complementary roles of trade marks and designs in protecting brand identity. They discuss when it’s advantageous to file both, how the rights differ, and how businesses can use this dual approach to secure robust protection in competitive markets. http://www.murgitroyd.com/marking-products-to-highlight-ip-rights/ http://www.murgitroyd.com/?p=9910 Murgitroyd Wed, 19 Aug 2020 03:00:00 -0400 Catherine Bonner and Thomas Gibb explain the legal and commercial importance of properly marking products with intellectual property information. They cover what to include, how to stay compliant, and how product marking can serve as both a deterrent to infringement and a signal of innovation.

]]> Catherine Bonner and Thomas Gibb explain the legal and commercial importance of properly marking products with intellectual property information. They cover what to include, how to stay compliant, and how product marking can serve as both a deterrent to infringement and a signal of innovation.

]]> 0:08:06 false Murgitroyd Catherine Bonner and Thomas Gibb explain the legal and commercial importance of properly marking products with intellectual property information. They cover what to include, how to stay compliant, and how product marking can serve as both a deterrent t... Catherine Bonner and Thomas Gibb explain the legal and commercial importance of properly marking products with intellectual property information. They cover what to include, how to stay compliant, and how product marking can serve as both a deterrent to infringement and a signal of innovation. http://www.murgitroyd.com/biggest-ip-myths-answered/ http://www.murgitroyd.com/?p=9909 Murgitroyd Wed, 05 Aug 2020 03:00:00 -0400 Catherine Bonner and Thomas Gibb address some of the most common misconceptions surrounding intellectual property. From confusion about what can be protected to misunderstanding global rights, they clarify key IP concepts and provide practical guidance for businesses seeking to protect their innovations.

]]> Catherine Bonner and Thomas Gibb address some of the most common misconceptions surrounding intellectual property. From confusion about what can be protected to misunderstanding global rights, they clarify key IP concepts and provide practical guidance for businesses seeking to protect their innovations.

]]> 0:11:29 false Murgitroyd Catherine Bonner and Thomas Gibb address some of the most common misconceptions surrounding intellectual property. From confusion about what can be protected to misunderstanding global rights, they clarify key IP concepts and provide practical guidance... Catherine Bonner and Thomas Gibb address some of the most common misconceptions surrounding intellectual property. From confusion about what can be protected to misunderstanding global rights, they clarify key IP concepts and provide practical guidance for businesses seeking to protect their innovations. http://www.murgitroyd.com/how-to-choose-an-ip-advisor/ http://www.murgitroyd.com/?p=9906 Murgitroyd Tue, 23 Jun 2020 12:00:00 -0400 Choosing the right IP advisor is crucial for safeguarding your innovations and maximising commercial value. Catherine Bonner and Mark Earnshaw discuss what to look for in an advisor, questions to ask, and how a strong relationship can enhance long-term IP strategy and outcomes.

]]> Choosing the right IP advisor is crucial for safeguarding your innovations and maximising commercial value. Catherine Bonner and Mark Earnshaw discuss what to look for in an advisor, questions to ask, and how a strong relationship can enhance long-term IP strategy and outcomes.

]]> 0:11:36 false Murgitroyd Choosing the right IP advisor is crucial for safeguarding your innovations and maximising commercial value. Catherine Bonner and Mark Earnshaw discuss what to look for in an advisor, questions to ask, and how a strong relationship can enhance long-term... Choosing the right IP advisor is crucial for safeguarding your innovations and maximising commercial value. Catherine Bonner and Mark Earnshaw discuss what to look for in an advisor, questions to ask, and how a strong relationship can enhance long-term IP strategy and outcomes. http://www.murgitroyd.com/tips-for-protecting-new-products-and-innovations/ http://www.murgitroyd.com/?p=9903 Murgitroyd Wed, 27 May 2020 03:00:00 -0400 In this episode, Catherine Bonner and Thomas Gibb explore the steps inventors and companies should take to protect new products and ideas. From patents to design rights, they provide a roadmap for securing IP before going to market.

]]> In this episode, Catherine Bonner and Thomas Gibb explore the steps inventors and companies should take to protect new products and ideas. From patents to design rights, they provide a roadmap for securing IP before going to market.

]]> 0:11:18 false Murgitroyd In this episode, Catherine Bonner and Thomas Gibb explore the steps inventors and companies should take to protect new products and ideas. From patents to design rights, they provide a roadmap for securing IP before going to market. In this episode, Catherine Bonner and Thomas Gibb explore the steps inventors and companies should take to protect new products and ideas. From patents to design rights, they provide a roadmap for securing IP before going to market. http://www.murgitroyd.com/importance-of-trade-marks/ http://www.murgitroyd.com/?p=9887 Murgitroyd Wed, 13 May 2020 05:25:00 -0400 Dewdney Drew and Alain Godement explain why trade marks are a foundational asset for any brand. They cover the role of trade marks in building reputation, legal protection, and commercial growth—plus tips on choosing a strong, enforceable mark.

]]> Dewdney Drew and Alain Godement explain why trade marks are a foundational asset for any brand. They cover the role of trade marks in building reputation, legal protection, and commercial growth—plus tips on choosing a strong, enforceable mark.

]]> 0:08:08 false Murgitroyd Dewdney Drew and Alain Godement explain why trade marks are a foundational asset for any brand. They cover the role of trade marks in building reputation, legal protection, and commercial growth—plus tips on choosing a strong, enforceable mark. Dewdney Drew and Alain Godement explain why trade marks are a foundational asset for any brand. They cover the role of trade marks in building reputation, legal protection, and commercial growth—plus tips on choosing a strong, enforceable mark. http://www.murgitroyd.com/different-trade-mark-types/ http://www.murgitroyd.com/?p=9808 Murgitroyd Wed, 29 Apr 2020 06:59:00 -0400 Not all trade marks are the same. Dewdney Drew and Alain Godement break down the various categories—word marks, logos, shapes, colours, and more—and how each can be leveraged to protect different aspects of a brand. Learn how to choose the right type of protection.

]]> Not all trade marks are the same. Dewdney Drew and Alain Godement break down the various categories—word marks, logos, shapes, colours, and more—and how each can be leveraged to protect different aspects of a brand. Learn how to choose the right type of protection.

]]> 0:09:29 false Murgitroyd Not all trade marks are the same. Dewdney Drew and Alain Godement break down the various categories—word marks, logos, shapes, colours, and more—and how each can be leveraged to protect different aspects of a brand. Not all trade marks are the same. Dewdney Drew and Alain Godement break down the various categories—word marks, logos, shapes, colours, and more—and how each can be leveraged to protect different aspects of a brand. Learn how to choose the right type of protection. http://www.murgitroyd.com/innovation-lifecycle-of-ip/ http://www.murgitroyd.com/?p=8490 Murgitroyd Wed, 05 Feb 2020 06:30:00 -0500 Eleanor Coates and Catherine Bonner discuss the key stages of the innovation lifecycle and how businesses can integrate intellectual property strategy into every phase. From idea generation to commercialisation, they explain how a proactive and ongoing approach to innovation and IP can help organisations stay ahead of the competition.

]]> Eleanor Coates and Catherine Bonner discuss the key stages of the innovation lifecycle and how businesses can integrate intellectual property strategy into every phase. From idea generation to commercialisation, they explain how a proactive and ongoing approach to innovation and IP can help organisations stay ahead of the competition.

]]> 0:10:23 false Murgitroyd Eleanor Coates and Catherine Bonner discuss the key stages of the innovation lifecycle and how businesses can integrate intellectual property strategy into every phase. From idea generation to commercialisation, Eleanor Coates and Catherine Bonner discuss the key stages of the innovation lifecycle and how businesses can integrate intellectual property strategy into every phase. From idea generation to commercialisation, they explain how a proactive and ongoing approach to innovation and IP can help organisations stay ahead of the competition. http://www.murgitroyd.com/identifying-your-intellectual-property/ http://www.murgitroyd.com/?p=7787 Murgitroyd Wed, 11 Dec 2019 07:47:00 -0500 Are you aware of the intellectual property assets your business holds? Eleanor Coates and Catherine Bonner walk through practical steps for identifying IP—whether it's patents, trade marks, designs, or copyrights. Learn how to recognise innovation across your operations and protect what matters most.

]]> Are you aware of the intellectual property assets your business holds? Eleanor Coates and Catherine Bonner walk through practical steps for identifying IP—whether it's patents, trade marks, designs, or copyrights. Learn how to recognise innovation across your operations and protect what matters most.

]]> 0:08:03 false Murgitroyd Are you aware of the intellectual property assets your business holds? Eleanor Coates and Catherine Bonner walk through practical steps for identifying IP—whether it's patents, trade marks, designs, or copyrights. Are you aware of the intellectual property assets your business holds? Eleanor Coates and Catherine Bonner walk through practical steps for identifying IP—whether it's patents, trade marks, designs, or copyrights. Learn how to recognise innovation across your operations and protect what matters most.