https://feeds.blubrry.com/feeds/marketinglingo.xml The Marketing Lingo Podcast http://www.blubrry.com/marketinglingo/ Marketing can be an overwhelming discipline that takes years to master. Get a jump start by learning some common marketing terminology and how their concepts are used to effectively market businesses. episodic The Marketing Lingo Podcast hosted by Scott A. Rowe Scott A. Rowe Marketing can be an overwhelming discipline that takes years to master. Get a jump start by learning some common marketing terminology and how their concepts are used to effectively market businesses. en-us Copyright 2019 The Marketing Lingo Podcast rowech@yahoo.com (Scott A. Rowe) Scott A. Rowe rowech@yahoo.com http://www.blubrry.com/marketinglingo/ https://www.blubrry.com/themes/blubrry3/images/cover.png The Marketing Lingo Podcast Marketing can be an overwhelming discipline that takes years to master. Get a jump start by learning some common marketing terminology and how their concepts are used to effectively market businesses. Blubrry Podcasting: https://www.blubrry.com/ no http://blogs.law.harvard.edu/tech/rss Mon, 07 Dec 2015 13:28:51 -0500 Mon, 07 Dec 2015 13:28:51 -0500 Episode 3: Marketing List Segmentation https://www.blubrry.com/marketinglingo/2981112/episode-3-marketing-list-segmentation/ http://www.blubrry.com/marketinglingo/2981112/episode-3-marketing-list-segmentation/ Scott A. Rowe Podcast Mon, 07 Dec 2015 13:28:51 -0500 <p> </p> <p class="MsoNormal">If your organization leverages marketing lists for email, direct mail or sales calls, are you currently segmenting them to get the most out of your data? In this episode I cover the basics of segmenting lists and provide examples of how it can be used effectively. </p>

If your organization leverages marketing lists for email, direct mail or sales calls, are you currently segmenting them to get the most out of your data? In this episode I cover the basics of segmenting lists and provide examples of how it can be used effectively.

]]> 0:05:04 clean Scott A. Rowe Episode 2: Retargeting https://www.blubrry.com/marketinglingo/2976418/episode-2-retargeting/ http://www.blubrry.com/marketinglingo/2976418/episode-2-retargeting/ Scott A. Rowe Podcast Thu, 03 Dec 2015 16:50:50 -0500 <p>Retargeting is leveraged by business everyday in order to convert customers who have shown interest while visiting the company's website. Learn the concept behind retargeting and how it could help your organization.</p> Retargeting is leveraged by business everyday in order to convert customers who have shown interest while visiting the company's website. Learn the concept behind retargeting and how it could help your organization.

]]> 0:05:09 clean Scott A. Rowe Retargeting is leveraged by business everyday in order to convert customers who have shown interest while visiting the company's website. Learn the concept behind retargeting and how it could help your organization. Retargeting is leveraged by business everyday in order to convert customers who have shown interest while visiting the company's website. Learn the concept behind retargeting and how it could help your organization. Episode 1: Landing Pages https://www.blubrry.com/marketinglingo/2974144/episode-1-landing-pages/ http://www.blubrry.com/marketinglingo/2974144/episode-1-landing-pages/ Scott A. Rowe Podcast Wed, 02 Dec 2015 00:35:19 -0500 <p>Any company that is looking to drive traffic to their website and convert customers should consider the use of specialized landing pages. In this episode you will learn the basic concepts behind landing pages and be given tips on how to leverage them effectively.</p> Any company that is looking to drive traffic to their website and convert customers should consider the use of specialized landing pages. In this episode you will learn the basic concepts behind landing pages and be given tips on how to leverage them effectively.

]]> 0:07:18 no Scott A. Rowe Any company that is looking to drive traffic to their website and convert customers should consider the use of specialized landing pages. In this episode you will learn the basic concepts behind landing pages and be given tips on how to leverage them e... Any company that is looking to drive traffic to their website and convert customers should consider the use of specialized landing pages. In this episode you will learn the basic concepts behind landing pages and be given tips on how to leverage them effectively.