Creating a brand strategy that works for you isn't always a straightforward process. And in a lot of cases, it can be a bit of a mess from the outside. It can be especially messy when you throw in a chronic illness. All the health issues, hospital stays, lots of doctor visits, and all the medicine! Basically, you’ve got a whole lot of things to juggle while trying to pursue your dreams. But that doesn't mean that a brand strategy can’t be intentional and impactful.

This is part 2 of our interview with Elizabeth Amber, a woman living with cystic fibrosis (aka CF). And if you haven't listened to part one yet, I highly suggest you go back and listen to it before continuing with this episode.

During the last episode, we talked with Elizabeth about how having a brand strategy helped her pursue her writing career by finding a strategy that worked with her health instead of against it.

Today we are going to be continuing that conversation. We'll continue our conversation with Elizabeth about the lessons she’s learned from living with cystic fibrosis and recovering from a transplant. While getting a little bit messy by experimenting with different processes to discover her brand strategy. We’ll also hear how she’s learned to stop comparing her strategies to society’s definition of “the right way,” and finally how she’s learned that she’s needed to set boundaries to make her strategy work for her. It may have appeared a bit messy, but it was the strategy she needed.

So let's grab a cup of coffee and dig in.

 

In this episode, we discuss:

[skipto time="3:15"] Lessons from living CF and transplant

[skipto time="14:40"] Getting messy - experimenting with different strategies

[skipto time="17:38"] Defining profitability while living with a chronic illness

[skipto time="31:33"] Defining your boundaries

Get in Touch

I would love to hear from you. If you have any experience about how you've been able to balance your health well, taking care of yourself for your family and pursuing your dreams or ambitions. I'd love to hear from you. You can send me an email with my address listed in the show notes below. Just click on that link and send me a quick message.

Thank you so much for joining me today.

 

Music Credits:

 

 

• Intro Music: Water Wood & Stone Creative Commons Music by Jason Shaw on Audionautix.com
• Outro Music: No More Music by HaTom_music from Pixabay
• Transition Music: Catalyst https://www.purple-planet.com

 

 

Episode transcript:

 

 

• https://mcveytyson.com/6qs7

 

 

Want more?

 

 

Connect with Elizabeth Amber @creamandsalt on Instagram

 

 

Listen to the other podcast episodes here

 

 

 

 

 

 

 

 

 

Message Anna

Part of the reason that I started this podcast was to encourage and empower women--like you, dear listener--from all walks of life to show how having a brand strategy can help you pursue your entrepreneurial dreams, and this goes for women living with chronic illnesses, physical conditions that limit your energy and time to do something besides just paying attention to your health. So today we’re discussing how using brand strategies can help women living with chronic illnesses pursue goals and still take care of their health.

Why is this important to me? Because I myself am a woman living with a chronic illness, cystic fibrosis (CF). CF is primarily known as a lung disease but it also affects the way I live my life. Physical, mental, and emotional barriers are common. And time constraints are part of the package too, since there’s a lot of time dedicated to just staying well and preventing lung infections. There’s more to it, but that’s the gist.

So I began to think about all the other women out there living with chronic illnesses who still have dreams and goals they want to pursue. Just because we have limitations and need to take care of our health doesn’t mean that all ambitions fly out the window.

So this episode is part 1 of a short series all about empowering women with chronic conditions to pursue your dreams and how leveraging a brand strategy can help you use your time and energy to be intentional about what you do and how to make it fit your needs.

We’re talking with Elizabeth Amber, another woman living with CF, and discussing how she has intentionally pursued her own dreams for her writing career, even while waiting for a transplant.

In this episode we discuss:

• Elizabeth’s Background [03:18]
• Her Unconventional & Beautiful Pursuit of her Writing Career [07:33]
• The Journey to Form Her Own Brand Strategy That Works for Her Health Needs [14:10]
• Elizabeth's Definition of Success [18:39]
• The Art of Working with the Energy She Has to Work Without Spreading Herself Too Thin [26:52]

Are you wondering what is a good first step to start your own brand strategy? Well, I’ve got you covered. A good step to start your own brand strategy is to define your brand values. But do you know how to define them? I’ve got you covered again. I’ve created journal prompts for you, that ask thought-provoking questions to help define and refine your values.  It’s the easiest way to get started on your own brand strategy. The free journal prompts will help you find your values without wasting time trying to come up with your own. You can download them here. Go on, you know you want to.

Music Credits:

• Intro Music: Water Wood & Stone Creative Commons Music by Jason Shaw on Audionautix.com
• Outro Music: No More Music by HaTom_music from Pixabay
• Transition Music: Catalyst https://www.purple-planet.com

Episode transcript:

• https://docs.google.com/document/d/18Ewk4Bt-ntwAB3xlovJluTGl27LgURiUpKQq2nK5Gy8/edit?usp=sharing

Want more?

Connect with Elizabeth Amber @creamandsalt on Instagram

Listen to the other podcast episodes here