Intersection of Compliance, Marketing & Technology

LinkedIn Networking and Getting Real Results - Intersection of Compliance, Marketing & Technology

Blane Warrene — Wed, 29 Jul 2015 06:01:38 -0400

LinkedIn networking is a big, broad topic. It is also critical in your networking recipe as business has forever been transformed by new communication channels incorporating social media. David J.P. Fisher joins The Digital Well podcast in this episode (see below) and explores just how it works with LinkedIn - and more importantly how this social channel weaves into your traditional networking offline as well as pairing up with other digital networking and marketing efforts. LinkedIn Networking Advice Live at Morningstar I was able to see this in action, not only through David's latest book, Networking in the 21st Century on LinkedIn (http://iamdfish.com/books/networking-in-the-21st-century-on-linkedin/), but also as he joined me in the Social Media Center at the Morningstar Investment Conference (http://corporate1.morningstar.com/Morningstar-Investment-Conference/) in in June 2015. David was advising asset managers and financial advisors dropping in for guidance on being digital in financial services. David has been laying the groundwork on networking for some time. What appeals to me is his focus on getting you to take the principles and skills cultivated in analog (offline) marketing - and apply them to how we engage online. He noted this in an article (http://iamdfish.com/2014/01/07/putting-personality-into-your-linkedin-profile-part-1/) last year: We consider how this works in the real world right from the exhibit hall floor at the conference. Don't forget if you have questions you'd like answered on the podcast you can submit them here (http://blanewarrene.com/contact/).

Text Message Archiving? Yes, Actually, Mobile Compliance - Intersection of Compliance, Marketing & Technology

Blane Warrene — Tue, 14 Apr 2015 11:59:46 -0400

I met Todd Cohan via my Arkovi co-founder and good friend Carl Cline. Where do those introductions happen? In the compliance world one of the primary annual events is the National Society of Compliance Professionals. In this episode of The Digital Well podcast we explore mobile compliance, text messaging and much more. Todd launched Mobile Guard (http://www.mobileguard.com) in 2009 - then known as Text Guard. Quickly the name shifted as he found the firm interacting with voice and other data (i.e. email and social media) along with SMS and MMS messaging. Just as we watched social media compliance emerge and evolve during the past five years, text messaging at first trickled into financial services and now has become an additional de facto channel of communication. That might sound ironic considering text messaging has been around for quite some time - however - until regulators and governance technology catch up with our mobile tech - our industry lags behind others. We explore that in Episode 32 of The Digital Well Podcast. First how the compliance tech capabilities are better - and some very large financial services firms are leading the way in adopting text as a legitimate option for employees. An interesting statistic from the United Nations International Telecommunications Union - there are at least 20x more text messages sent every second than tweets on Twitter. In fact in 2010 the number of text messages per second was 200,000. By the way - if you want to tweet with Mobile Guard - they're @mobileguardNYC (http://www.twitter.com/mobileguardnyc) on Twitter.

Can Mobile Transcription Boost Productivity? - Intersection of Compliance, Marketing & Technology

Blane Warrene — Thu, 09 Apr 2015 06:35:15 -0400

Corey Westphal, founder of Mobile Assistant, joined The Digital Well podcast to discuss exactly how mobile transcription works. More compelling perhaps, even than sharing behind the scenes, are his advice on how mobile transcription works best. In short, real people as editors and transcribers and a disciplined quality assurance model, versus using only machine automation to convert voice to text. As you'll discover, though Mobile Assistant launched about five years ago - that was after a decade spent transcribing for physicians - a clue as to the depth of understanding how to make this technology effective for financial advisors. I discovered Mobile Assistant (http://www.mobileassistant.us) and met Corey (https//www.linkedin.com/in/mobileassistant) through helping broker dealers push technology like Redtail's CRM, discovering the value in mobile transcription to get notes quickly into systems after meetings. In this episode we explore how mobile transcription impacts productivity. For me it is about how quickly I can get a note documented immediately following a meeting versus waiting a few hours to try and write a recap. Mobile Assistant has peers in the space, some competitors and others simply seeking to tackle transcription in different ways. Those include Copytalk (https://www.copytalk.com/ct/index.po), Dragon by Nuance (http://www.nuance.com/for-business/index.htm) and even services like Transcripty (https://transcripty.com/index.html). The latter is focused on taking existing recorded audio and transcribing (such as this podcast). As a way of illustrating how this works, Corey also asked me to submit the podcast for transcription - and you can see our discussion here (http://mobileassistant.us/digitalwell/).

Pat Allen, Rock the Boat Marketing, Talks Asset Manager Marketing - Blane Warrene - speaker, writer & financial services technology expert

Blane Warrene — Tue, 07 Apr 2015 06:57:44 -0400

Continuing the discussion around content marketing in financial services on The Digital Well podcast, Pat Allen (http://www.rocktheboatmarketing.com) joins me in Episode 30 to discuss the state of marketing and asset managers. Allen, who operates Rock the Boat Marketing in Chicago, has a deep well of expertise to tap. Her career began as a mutual fund marketer (she won't let me mention when that began!). She now advises asset managers on doing business in the new digital world - and shares much of her analysis on her blog (http://www.rocktheboatmarketing.com/blog/). I had the pleasure of meeting Pat via Twitter (http://www.twitter.com/rocktheboatmktg) in 2009 when I was launching Arkovi Social Media Archiving and received some great advice and guidance on marketing a new start-up in our industry. This has carried over into ongoing conversations about the intersection of compliance, marketing and technology since. Here we explore the current state of digital marketing for asset managers - covering everything from blogging to social media and advertising. A great example is found at 39:20 in the episode - where Allen cites the evolving example of transparent conversations happening on social media (my words) as Advisor Shares publishes an opinion and response to research produced by Eaton Vance. (see the tweet below) The Active Passive Debate Evolves by Necessity http://t.co/SK5kGmtrvj (http://t.co/SK5kGmtrvj) This would make Jack Bogle an active investor @AdvisorShares (https://twitter.com/AdvisorShares) â€” Roger Nusbaum (@randomroger) March 23, 2015 (https://twitter.com/randomroger/status/580039537998442497) NOTE: If you missed it - we kicked off discussing content marketing in Episode 28 (http://blanewarrene.com/the-digital-well-podcast-modern-content-marketing-and-financial-advisors/) with Justin Wisz, CEO of Vestorly (http://www.vestorly.com). Â Â

The Digital Well Podcast: How is Your Backup Solution? - Blane Warrene - speaker, writer & financial services technology expert

Blane Warrene — Tue, 17 Mar 2015 13:13:21 -0400

A common question asked frequently is about the proper approach for choosing a backup solution in this modern era of individuals owning so many devices. Prior to 2007 an approach to backup meant insuring your computer was being served. Now, if you use a computer, tablet and smart phone in your business - you not only have multiple devices to account for but also potentially three or more destinations where you data is dispersed to and stored. This can wreak havoc on determining the viability and security of your data and your capabilities for business continuity and disaster recovery. Multiply that by your entire team and you can see the myriad of risks to data loss. (http://blanewarrene.com/wp-content/uploads/2015/03/hands-exhibiting-the-cloud-computing_GkyIYYSO-150x150.jpg) In Episode 29 of The Digital Well podcast we explore a strong approach (we didn't coin the phrase but it is called 3-2-1 Backup (http://www.dpbestflow.org/backup/backup-overview)). Tune in and consider the many elements of backup from mobile devices to cloud providers and more.

The Digital Well Podcast: Modern Content Marketing and Financial Advisors - Blane Warrene - speaker, writer & financial services technology expert

Blane Warrene — Wed, 04 Mar 2015 06:50:33 -0500

The concept of shifting to a digital business model in financial services has pressed on our industry since the emergence of web sites and email in the 1990s. While regulatory adaptation of analog rules to modern techniques has been an obstacle, in recent years this pressure keeping us "behind the curve" is being relieved by a convergence of analysis and effort at the intersection of marketing, technology and compliance. Being digital is also clearly more than being social. Social media has simply been a visible, disruptive channel that clearly illustrated the shift in how individuals interact, collaborate and even antagonize the brands they do business with. MyÂ research has continued to evolve in parallel with this shift. Within the digital business model, it means looking from a purely social media perspective to a broader view of technology, strategy and tactics and the personalities impacting our everyday efforts to communicate, engage and market. In a recent episode of The Digital Well Podcast (http://blanewarrene.com/sectors-content-marketing/), I discussed focusing on identifying the sectors, topics and mediums you can explore when building out your content marketing strategy. Kicking off this series of episodes is Justin Wisz, co-founder and CEO of Vestorly (http://www.vestorly.com), one of many seeking to solve the content marketing puzzle for financial firms as they modernize.

The Digital Well Podcast: Google Authenticator - Blane Warrene - speaker, writer & financial services technology expert

Blane Warrene — Wed, 11 Feb 2015 06:15:58 -0500

There are a number of tactics you can use to strengthen your password security when working and browsing online. Certainly it starts with a password manager. Two factor, or multi-factor, authentication adds an additional layer that insures your online accounts are not easily compromised. Two factor authentication is where you opt in to receive an additional code or pin via SMS on your mobile phone after logging in with your username and password to a web site or application.

It is possible that you could find yourself in a location where mobile and WiFi access are limited – and that is where Google Authenticator comes in. It is an app, from Google, that sits on your smart phone and can be used to generate the two factor code without a data connection. Many popular sites and services support the use of Google Authenticator, including:

Buffer
Dropbox
Evernote
Facebook
Google (of course)
Hootsuite
LastPass
Microsoft
Salesforce
WordPress

For a full list if supported sites see this Wikipedia entry. You can also visit the Google Authenticator site, where they also outline how to use it with personal or Google Apps for Work accounts.

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The Digital Well Podcast: Password Managers and Why You Need One - Blane Warrene - speaker, writer & financial services technology expert

Blane Warrene — Mon, 09 Feb 2015 06:15:56 -0500

I recently gave a talk at the TD Ameritrade #NationalLinc Conference in San Diego (January 29, 2015) on privacy and security, tactics for protecting your online account. We covered a lot of ground (you can see the preview slides for my workshop) from geo location to passwords to encryption. There were many questions about how to effectively use password managers, so I am following it up with some discussions here on the podcast.

You can also see a recent column in Investment News on the same topic of password managers.

Some links for you:

1Password

LastPass

RoboForm

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Networking in the 21st Century with David J.P. Fisher

Blane Warrene — Fri, 23 Jan 2015 06:30:42 -0500

Serendipity is how I define meaning David J.P. Fisher – D Fish to many who know him. We crossed paths on the very topic we discuss on this episode of The Digital Well podcast. David is one of the smartest folks I know when it comes to networking – especially as he calls it like it is – a combination of old ways and new ways. Most agree that technology has been a miracle worker in many ways for individuals and business – making our lives easier even as it disrupts how we were used to getting things done.

When it comes to networking and marketing in this new digital world we live and work in – it is no so easy to strike a balance. Certainly technology has made us more capable and efficient – yet – we run the risk of shifting too far afield to pure digital in our networking efforts. When it comes to finding the return on our efforts – it takes a balance. Tune in to listen to D Fish discuss his new book – Networking in the 21st Century: Why Your Network Sucks and What To Do About It.

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Katie Brewer Discusses Financial Planning Tech on The Digital Well Podcast - Blane Warrene - speaker, writer & financial services technology expert

Blane Warrene — Thu, 04 Dec 2014 10:38:29 -0500

Katie Brewer, a Dallas-based financial advisor and one of the founding members of the XY Planning Network, joins The Digital Well podcast for a discussion about financial planning technology. I had the opportunity to meet and talk shop with Katie at this year’s FinCon in New Orleans this past September. She is five months into her independence as a registered investment advisor, yet brings a decade of industry experience to her effort.

Katie Brewer, Financial Advisor

I was really intrigued with her take on the importance as well as the pros and cons of financial planning technology. Our conversations includes Money Guide Pro, InStream, Finance Logix as well as PreciseFP. Tune in for Katie’s take on what is central to a successful financial planning solution and how she is performing her due diligence to make a selection (in process now).

Katie tells a great story about her first experience as a public speaker. She notes she is grateful this was before smart phones were ubiquitous. Katie credits Toastmasters for turning her into a confident public speaker.

You can connect with Katie at her website, Your Richest Life.

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It Really Is a Team Effort - Blane Warrene - speaker, writer & financial services technology expert

Blane Warrene — Thu, 20 Nov 2014 06:34:35 -0500

The success or failure of your social media initiative, and especially effectiveness of yourÂ policies and procedures, hinges upon the team you assemble. It starts at the top with ownership and/or senior executives. They cannot simply sponsor but need to be engaged in the process of the development of your social strategy, policy and then execution. Learn the factors that matter in less than 10 minutes on episode 23 of The Digital Well podcast.

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