Podcasts offer a ridiculous return on investment.

This podcast episode is an audible-style blog post titled: “The Mind-Blowing Leverage And Return Of Your Own Podcast”

You can read the full article here.

Below is a preview of the article:

We’ve all cold-called, networked, and tried to connect with people, looking for new business. And we’ve all lost money and time in the process. But on this day, the CEO reached out to us. He drove to our office, spending his time and money to talk to us. And he wasn’t just doing us a favor. He came because we could offer him something he wanted and needed, the ability to talk to the public through our podcast.

And that’s leverage. Producing the podcast does cost us something in both time and money, but it’s easily affordable, and it’s a great deal, considering the value we can create for our listeners and guests, value that means them offering us their time is a great deal for them.

And when one CEO comes to talk, others follow. Some of them decide to work with us, becoming paying clients for many years.

That sure beats cold-calling!

And then consider all the other benefits we’ve received from hosting a podcast that we’ve discussed in our blog (here, here, and here) and on the podcast itself (here and here).

That’s leverage. That’s return.

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider that the city of Phoenix, AZ metro alone has almost 5 million people, you realize 3 million is actually not a lot. There’s plenty of room for new podcasts. Your podcast.

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Content:

• Editing a Podcast for Quality Sound
• Stay in the Now with Podcasting
• Back to Basics: Why an Entrepreneur Should Start a Podcast in 2023

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Audible Style Blog | The Return on Investment of a Podcast”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post The Return on Investment of a Podcast | Audible Style Blog appeared first on KazCM.

This short episode is all about how creativity connects people. 

This episode is a clip from the episode on SportsE+ titled, “Web3 | NFT Player Cards With DPC Labs Founder, Daniel Pardo“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• “I Feel Pretty Connected Right Now”
• Creating Content Changes Lives

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “Creativity Connects People”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
• Here it is on Apple Podcasts & Spotify.

The post Creativity Connects People appeared first on KazCM.

How to use content to educate a community. Or maybe you educate your team, your clients, your prospects, your town, or those that are just looking to learn. Or maybe you flip that and educate yourself through content. 

This Content Matterz episode is all about education through content — from making a business out of your creative to being inspired by other creatives to seeing what is happening in the Web3 space.

This audio is a clip from the episode on SportsE+ titled, “NFT Player Cards with DPC Labs Founder, Daniel Pardo“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• “I Feel Pretty Connected Right Now”
• Charlotte Startup Uses Branding and Content FTW

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “Education Through Content”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
• Here it is on Apple Podcasts & Spotify.

Podcast Guest: Daniel Pardo | Founder – DPC Labs

Providing athletes of all ages the opportunity to own their own moment — with NFT Players cards.

DPC Labs: website | Twitter | Instagram

Daniel Pardo: LinkedIn | Twitter

The post Education Through Content appeared first on KazCM.

Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO (listen here). When the New York Post pulls a short segment from that long-form interview, headline readers and Twitter warriors run with it and want to cancel Malcolm Gladwell. The point is, there’s context. Seek to understand. Snippets, segments, bits, headlines — they are all useful, but we must understand the risk. Now if someone really does seek to understand, this is where the long-form content along with snippets work together for the better. 

This episode is a clip from the episode on SportsE+ titled, “Cybersecurity For Web3 | Conversation With Eden Data Founder, Taylor Hersom“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Podcasts Are a Must in 2022 +
• Digging for the Story That Matters

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “What Happens When Content Is Taken Out of Context?”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
• Here it is on Apple Podcasts & Spotify.

The post What Happens When Content Is Taken Out of Context? appeared first on KazCM.

Did you know that by 2025, the amount of data generated each day is expected to reach 463 exabytes globally (source: SeedScientific)? That’s mind-boggling!

An internet recency bias does not sound like the best combo.

Just because someone calls you right now, doesn’t mean you should answer the phone — or if you do answer the phone, that doesn’t mean you should stop reading this ]]> Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem. 

Did you know that by 2025, the amount of data generated each day is expected to reach 463 exabytes globally (source: SeedScientific)? That’s mind-boggling!

An internet recency bias does not sound like the best combo.

Just because someone calls you right now, doesn’t mean you should answer the phone — or if you do answer the phone, that doesn’t mean you should stop reading this 0:08:22 no Eric Kasimov Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a... Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem.  Did you know that by 2025, the amount of data generated each day is expected to reach 463 exabytes globally (source: SeedScientific)? That’s mind-boggling! An internet recency bias does not sound like the best combo. Just because someone calls you right now, doesn’t mean you should answer the phone — or if you do answer the phone, that doesn’t mean you should stop reading this https://kazcm.com/online-content-affecting-our-lives/ http://www.blubrry.com/?p=3690 Eric Kasimov Mon, 31 Oct 2022 13:58:23 -0400 It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic.

We often say the impact that online content has on your life and your business is amazing. I mean, here you are reading this or about to listen to this podcast episode — twenty years ago that seemed almost impossible. So yes, there are positives all over the place with online content. But it would be naive of us to think there aren’t negatives.

Now more than ever, people have access to immediate content all over the world. This includes good news and more typically, bad news. Bad news sells. Bad news generates user engagement. And all the news nowadays includes all the comments about the news (good and bad). This is where it gets toxic. It could be as simple as you are excited that your football team won a game, you leave a comment to that news saying as much, and here come the naysayers — saying how they got lucky, they aren’t good, or much worse. Or the news could be related to something devastating or it could be clickbait to get you to go down a scary rabbit hole. 

Simply put, online content is affecting our lives. And sometimes it is in amazing ways, but we are seeing how online content is affecting our lives for the worse. We hope a podcast episode like this featuring a mental health professional will help. We hope to create content for the better and content to make you think. And we hope you too will create content with these same things in mind while understanding all sides of online content.

More about the guest of the episode: How Online Content is Affecting Our Lives For the Worse

Derek Bylsma of Millennium Counseling Center:  Website | LinkedIn

Derek Bylsma was a guest on our podcast Entrepreneur Perspectives. The episode where this full conversation can be heard is titled, “Therapist Shortage + Consuming Bad News“

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Content:

• Podcasts Changed My Life
• Connecting Through Content
• Stream of Consciousness: TikTok

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “How Online Content Is Affecting Our Lives For the Worse”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post How Online Content Is Affecting Our Lives For the Worse appeared first on KazCM.

The main takeaways from this episode:

• Tell the story the way you want it told — control your narrative
• Your podcast could impact one person and that can make all the difference
• Podcasting allows you to become a better professional
• In 2022, a podcast is like having a business card in 1992 – in other words, podcasts are a must in 2022 +
• Maybe your podcast will impact someone you love. And maybe that’s enough
• There is a significant upside to podcasting…

Yes, there is absolutely unlimited potential when it comes to podcast and content creation. Maybe someone will offer you millions of dollars for your podcast, maybe it will net you a new client or your dream job, maybe it will help get you into college, or maybe it will create more value for your business. The point is, there are known and unknown benefits. And while it’s hard to sit down and spreadsheet the ROI (return on investment) of podcasting, that doesn’t mean there isn’t an ROI. Maybe it’s an intangible ROI or maybe it’s ludicrous! Like thousands of percent ROI.

JR Butler was a guest on our podcast, Sports Bring People Together, on the platform SportsE+. Listen to that full episode here.

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Podcasts Changed My Life
• What Makes a Good Podcast Guest and Long-Form Interviews
• Sharing Stories Through Podcasts

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Podcasts Are a Must in 2022 +”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Podcasts Are a Must in 2022 + appeared first on KazCM.

Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here:

Social Anxiety, Bullying, and Meditation

How Podcasts Saved My Life

We also featured a segment from these podcasts on how “podcasts saved his life“.

We’re obviously big believers in content creation so hearing this story about how creating content changed Mark’s life had us nodding along and listening. Because it’s true — creating content changes lives. I talk about how reading, writing, and listening had an impact on me before, during, and after building KazSource (and still today). 

You don’t know how the content you create will benefit you–or someone else. It’s something you can’t measure. And sometimes it has nothing to do with any sort of measurement. And other times, the measurement is far greater than anything you could have ever imagined!

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Creating a Positive Atmosphere Through Content and Conversations
• Therapist Shortage + Consuming Bad News
• Blogging is Not Dead | An Audible Blog

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Creating Content Changes Lives”.
• About Mark Metry (as heard in this episode): Mark is an essential voice for mental health — he is the host of the Social Anxiety Society Podcast, he is a 2-time TEDx speaker, he is an entrepreneur, and he is someone who has dealt with social anxiety. Today, Mark Metry helps people manage their social anxiety – he does this through his book Screw Being Shy, talks, posts, coaching, and conversations (just like this one!).
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Creating Content Changes Lives appeared first on KazCM.

Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here:

Social Anxiety, Bullying, and Meditation

How Podcasts Saved My Life

Clearly, we like podcasts. So hearing this story about how podcasts changed Mark’s life piqued our interest in many ways. I talk about how audio (podcasts and audible books) had an impact on me before, during, and after building KazSource (and still today). 

Mark shares a story of listening to The Tim Ferris Show when Tim Ferris talked about being suicidal in college — Mark at the time he heard that story was suicidal in college. Listening to this episode and thousands more changed Mark’s life — saved Mark’s life.

Sometimes you don’t know how the content you consume will impact you–or how the content you create will impact someone else. It’s simply not all about the return you can spreadsheet. Sometimes it has nothing to do with the return. And sometimes, the return is far greater than anything you could have ever imagined!

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Therapist Shortage + Consuming Bad News
• The Benefits of Appearing on Podcasts
• Making Connections Through Content

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Podcasts Changed My Life”.
• About Mark Metry (as heard in this episode): Mark is an essential voice for mental health — he is the host of the Social Anxiety Society Podcast, he is a 2-time TEDx speaker, he is an entrepreneur, and he is someone who has dealt with social anxiety. Today, Mark Metry helps people manage their social anxiety – he does this through his book Screw Being Shy, talks, posts, coaching, and conversations (just like this one!).
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Podcasts Changed My Life appeared first on KazCM.

– Content introduces people

– Content is the ultimate back check

– Content is your proof of concept

– Content added up is your body of work

– Connecting through content

A bit more about podcasting:

From a 2022 report by Infinite Dial, 62% of Americans have listened to a podcast. This means an estimated 177 million Americans! Even more, that is an increase from 2021 of 57%! (source: Riverside)

So yeah, podcasting is a big deal. And it is growing — fast. So we will continue to talk about podcasting, a lot. And we will continue to produce podcasts. Because we have seen it work — over and over again!

——

We want to produce your podcast — we make it easy! Contact us here.

Sign up for your new favorite email right here.

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Your New Favorite Email Newsletter #1 | Ted Lasso, Podcasting, and Long Walks
• Thanks to Podcasting
• “You Should Have a Podcast”

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Connecting Through Content”.
• About Jared Nichols (as heard in this episode): Jared is the founder and creator of the NU Futurist and The Foresight Academy, a program that teaches leaders and teams the same skills that innovators, industry disruptors, and change-makers, use to guide and make the future they want to see.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Connecting Through Content appeared first on KazCM.

– Attention spans with content consumption, including the series on Netflix, “Arrested Development”

– Taking long-form content and turning it into shorter snippets

– Making money off of YouTube is blowing people’s minds

– ROI

– Iterating content

– Body of work

– 80/20 Principle podcast on Entrepreneur Perspectives

This is a Content Matterz episode. Short and immediate. 

This episode first originated on Unscripted. You can listen to the full long-form conversation here:

Unscripted | Podcasting, Iterating, Joe Rogan, Josh Allen, Cleveland Browns, CLT

A bit more about podcasting:

From a 2022 report by Infinite Dial, 62% of Americans have listened to a podcast. This means an estimated 177 million Americans! Even more, that is an increase from 2021 of 57%! (source: Riverside)

So yeah, podcasting is a big deal. And it is growing — fast. So we will continue to talk about podcasting, a lot. And we will continue to produce podcasts. Because we have seen it work — over and over again!

——

We want to produce your podcast! Contact us here.

Sign up for your new favorite email right here.

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• It’s ALL About CONTENT
• Podcast Management Services
• Podcast Interviews Are More Personal Than Company Presentations

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Iterating Content & Production Value”.
• About Jared Nichols (as heard in this episode): Jared is the founder and creator of the NU Futurist and The Foresight Academy, a program that teaches leaders and teams the same skills that innovators, industry disruptors, and change-makers, use to guide and make the future they want to see.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Iterating Content & Production Value appeared first on KazCM.

What Makes a Good Podcast Guest

Long-Form Interviews

Attention Spans

and more.

This is a Content Matterz episode. Short and immediate. 

This episode first originated on Unscripted. You can listen to the full long-form conversation here:

Unscripted | Podcasting, Iterating, Joe Rogan, Josh Allen, Cleveland Browns, CLT

A bit more about podcasting:

From a 2022 report by Infinite Dial, 62% of Americans have listened to a podcast. This means an estimated 177 million Americans! Even more, that is an increase from 2021 of 57%! (source: Riverside)

So yeah, podcasting is a big deal. And it is growing — fast. So we will continue to talk about podcasting, a lot. And we will continue to produce podcasts. Because we have seen it work — over and over again!

——

We want to produce your podcast! Contact us here.

Sign up for your new favorite email right here.

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Sharing Stories Through Podcasts
• The Benefits of Appearing on Podcasts
• Content Brings People Together

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “What Makes a Good Podcast Guest and Long-Form Interviews”.
• About Jared Nichols (as heard in this episode): Jared is the founder and creator of the NU Futurist and The Foresight Academy, a program that teaches leaders and teams the same skills that innovators, industry disruptors, and change-makers, use to guide and make the future they want to see.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post What Makes a Good Podcast Guest and Long-Form Interviews appeared first on KazCM.

Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating content, giving the user consistency in design with logos, websites, and t-shirts, and utilizing social media including Facebook, Instagram, Nextdoor, and LinkedIn. 

In October 2020, the other founder of 2ULaundry came on the Entrepreneur Perspectives podcast–and we talk about many topics around his business, entrepreneurship, and branding/content. This episode gets into all that branding and content FTW!

In this Content Matterz podcast episode, Eric Kasimov talks with Alex Smereczniak, co-founder of 2ULaundry and LaundroLab.

Alex is the co-founder and CEO of Charlotte-based startups, 2ULaundry & LaundroLab.

2ULaundry | 2ULaundry’s expert laundry service turns your laundry day back into a do-what-you-want day. It’s a new spin on laundry and dry cleaning.

LaundroLab | A New Spin On Franchising. LaundroLab is a franchise community that allows for an entrepreneur to buy into a proven recession-resistant and semi-absentee business model.

Alex Smereczniak’s appearance on Entrepreneur Perspectives.

Alex’s business partner, Dan D’Aquisto’s appearance on Entrepreneur Perspectives.

——

We think every entrepreneur, that is willing, should have their own platform. And we want to help make that happen. Contact us here.

Sign up for your new favorite email right here.

——

Useful links from this episode:

• Podcast Production by KazSource
• 2ULaundry
• LaundroLab

Related Podcast Episodes:

• Why Do Brands Create Content
• Content Brings People Together
• Brand Consistency Matters

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Charlotte Startup Uses Branding and Content FTW”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Charlotte Startup Uses Branding and Content FTW appeared first on KazCM.

In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte.

The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said:

“When the idea of a website with my name on it was brought up my first reaction was-oh no! The world doesn’t need one more website.

As we talked more about it, I agreed to launch one. Why? Because the world does need more people talking about HOPE! Maybe it might even be more meaningful that I am just an ordinary guy who believes in an extraordinary God who does extraordinary things constantly with ordinary people. With faith in God, a hope for tomorrow, and a desire to have a significantly positive impact on people and the life they live, I am -like Star Trek’s Enterprise-going where this man has not gone before.”

Imagine what a group of CEOs and business owners motivated to build great businesses but having a greater purpose can do with intentional focus, shared learning, and resources. This mission is challenging and highly rewarding but not meant to do alone. The power of Peer CEOs answering the same kinds of challenges and opportunities with a common set of core values around dour Board Tables has changed lives including our own.

Tony first appeared on the Entrepreneur Perspectives podcast. You can listen to that podcast here.

——

We think every entrepreneur, that is willing, should have their own platform. And we want to help make that happen. Contact us here.

Sign up for your new favorite email right here.

——

Useful links from this episode:

• Podcast Production by KazSource
• Tony Tennaro’s website
• C12 Greater Charlotte

Related Podcast Episodes:

• Why Do Brands Create Content
• Content Brings People Together

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Why This Charlotte Business Leader Creates Content”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Why This Charlotte Business Leader Creates Content appeared first on KazCM.

In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media.

What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could be for you. Because if for example, you are recruiting that person, they were going to find out sooner or later that you weren’t their cup of tea. Let the content be the filter. And this works the other way too–people will come to value what you say and how you say it and they will seek you out in ways you can’t even imagine. Content has that power. We see it over and over.

Shondell owns and operates Varci Media. Varci is a writing company in Atlanta, Georgia that helps financial institutions get more inbound inquiries by writing blog posts that convert. 

She first appeared on the Entrepreneur Perspectives podcast. You can listen to that podcast here.

——

We think every entrepreneur, that is willing, should have their own platform. And we want to help. Contact us here.

Sign up for your new favorite email right here.

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Sharing Stories Through Podcasts
• Content Brings People Together

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Making Connections Through Content”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Making Connections Through Content appeared first on KazCM.

In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare. 

SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And they are a company that shares content. Their CEO appears on podcasts sharing the story of SudShare, talking about his own philosophy, the dynamics of a family business, and answering questions around all of it and more. And while doing that, people are learning about a new opportunity to work with or use SudShare. And beyond that, a listener may be inspired to do their own thing–to think, “what is possible”. And all of that and more comes from sharing stories through podcasts. The same can be said for blogs and videos and social media posts — in their own way of course. It’s the sharing of stories on a podcast and other mediums that lead to fascinating things.

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Check out the full conversation with Mort Fertel on the Entrepreneur Perspectives podcast. Or search Entrepreneur Perspectives on your favorite podcast platform.

We think every entrepreneur, that is willing, should have their own platform. And we want to help. Contact us here.

Sign up for your new favorite email right here.

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Useful links from this episode:

• Podcast Production by KazSource
• SudShare

Related Podcast Episodes:

• Podcast Interviews Are More Personal Than Company Presentations
• It’s ALL About CONTENT

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Sharing Stories Through Podcasts”.
• This podcast episode exists because of KazCM. The media company inside KazSource, Inc. It’s all about creating, engaging, and distributing. Why? Because we believe content brings people together.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Sharing Stories Through Podcasts appeared first on KazCM.

There’s leverage in podcasting (and content in general, including blogs). And that leverage if authentic includes, meeting awesome people, finding new connections, becoming a better listener, becoming a better communicator, driving new business without being sales-y, and other ancillary benefits.

This doesn’t mean a podcast interview must lead to new business. But as we often find out in business — business is personal. And what better way to start off or build a relationship than with a conversation that all involved are present for.

About SalesFlare: Salesflare is known as the Intelligent CRM. It is a simple yet powerful CRM for small businesses selling business to business. 

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Check out this episode about how podcast interviews are more personal than company presentations. And if you want to listen to the full episode with Jereon Corthout of SalesFlare, check it out on the Entrepreneur Perspectives Podcast. Or search Entrepreneur Perspectives on your favorite podcast platform.

We think every entrepreneur, that is willing, should have their own platform. And we want to help. Contact us here.

Sign up for your new favorite email right here.

——

Useful links from this episode:

• Podcast Production by KazSource
• SalesFlare

Related Podcast Episodes:

• Content Is Leverage
• The Benefits of Appearing on Podcasts

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Podcast Interviews Are More Personal Than Presentations”.
• This podcast episode exists because of KazCM. The media company inside KazSource, Inc. It’s all about creating, engaging, and distributing. Why? Because we believe content brings people together.

The post Podcast Interviews Are More Personal Than Company Presentations appeared first on KazCM.

The point is blogging works for those reasons and oh so many more (need more reasons: become a better writer, share industry insights, announce updates at your office, help people better understand how you think, search engine optimization, be a resource, train your employees, hire new employees, talk about your other interests that may be an interest to someone else…to name a few). You should blog. We do. Here are some of our blogs: KazCM Blog | SportsEpreneur Blog.

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We think every entrepreneur should have their own content platform and we want to help.

Create your content platform. Contact us here.

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Useful links from this episode:

• Some People Say Blogging is Dead | article

Connect with us:

• KazCM: LinkedIn | Instagram | Twitter
• Eric Kasimov: Twitter | LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Blogging is Not Dead | An Audible Blog”.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Blogging is Not Dead | An Audible Blog appeared first on KazCM.

Creating isn’t for everyone and that’s okay. As we (and many others) say, you can’t convince the inconvincible. However, if you open your mind to the concept, creating content could be for you. As we’ve seen, content creation is becoming more and more accepted as a way to showcase your knowledge, experiences, expertise, and stories. And we’re all for it. 

Eric Kasimov was a featured guest on the Get Influx Podcast hosted by Glenn Boothe. That episode appeared on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz. And it’s ALL about Content!

In this podcast episode, Glenn and Eric discuss why creating content is in favor and ways to think through it. Eric and Glenn walk the walk as they both spend much of their marketing efforts on creating and storytelling. This includes podcasting, writing, video storytelling, and social media. 

Topics covered in this episode include: why you should start your own platform, a change in mindset, paying attention, being genuine in your marketing, and more. 

Get out there and create.

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We think every entrepreneur, that is willing, should have their own platform. And we want to help.

Contact us here.

——

Useful links from this episode:

• Podcast Production by KazSource
• Influx

Connect with us:

• Glenn Boothe: LinkedIn
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “It’s ALL About CONTENT”.
• This podcast episode exists because of KazCM. The media company inside KazSource. It’s all about creating, engaging, and distributing. Why? Because we believe every entrepreneur should have their own platform.

The post It’s ALL About CONTENT appeared first on KazCM.

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We think every entrepreneur, that is willing, should have their own content platform. And we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

• Rise and Shine Show with Linh Podetti, Jennifer Cae, and Jacqui Ashley

Connect with us:

• Linh Podetti: LinkedIn
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Content Impact”. 
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Content Impact appeared first on KazCM.

It drives us a little crazy when the motivation behind someone considering starting a podcast or creating content is to drive an immediate return on investment. There are so many things to think through when it comes to content creation so we are constantly exploring this topic. And that’s why we seek out leaders of entrepreneurs to chat with on this topic. It’s a way for us to seek more truth on why founders, business owners, entrepreneurs, leaders, professionals, and those with aspirations to consider this path of content creation.

Joshua Grecco was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of Content Matterz.

In this Content Matterz episode, Joshua and Eric Kasimov discuss why Josh started a podcast and how creating content can be a positive sum for all those involved. That includes the hosts, the guests, the listeners, and anyone that comes across the podcast or the content.

Topics covered in this episode include: having engaging conversations, being present in the moment, leveraging a podcast appearance, the benefits of creating content, YouTube, enjoying what you do, and more.

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We think every entrepreneur, that is willing, should have their own content platform. And we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

• ProAdvisor Coach
• #truthseekers with Josh and Nick

Connect with us:

• Joshua Greco: LinkedIn
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Seeking Truth Through Content Creation”.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Seeking Truth Through Content Creation appeared first on KazCM.

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We think every entrepreneur, that is willing, should have their own content platform. And we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

• Bob Regnerus’ Website

Connect with us:

• Bob Regnerus: LinkedIn
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “The Benefits of Appearing on Podcasts”.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post The Benefits of Appearing on Podcasts appeared first on KazCM.

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We think every entrepreneur, that is willing, should have their own content platform. And we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

• Lendio

Connect with us:

• Brock Blake: Twitter
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Content Is Leverage”.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Content Is Leverage appeared first on KazCM.

Listen to more of PJ’s story.

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We think every entrepreneur should have their own content platform and we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

• Uscreen WebsitePodcast Production by KazCM

Connect with us:

• PJ Taei: LinkedIn
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Content Creation At Its Core”.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Content Creation At Its Core appeared first on KazCM.

Mike Frolichstein and Cam Weiner from the Celiac Project Podcast are two of those people. This is a highlight episode from the full-length episode where Mike and Cam chat with Eric Kasimov about how our stories as business leaders, entrepreneurs, founders, professionals, and family members can bring us together through genuine content. You can listen to the full episode on Entrepreneur Perspectives.

Michael and Cam talk all things Gluten Free on the Celiac Project Podcast. You can learn about them at celiacproject.com, you can find their podcast on all podcast players, and you can watch the Celiac Project Documentary on Amazon Prime Video. We hope this content brings us all together even more–and a big thanks to the Celiac community leaders, Mike Frolichstein and Cam Weiner.

Listen to more of Cam and Mike’s story.

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We think every entrepreneur should have their own content platform and we want to help.

Create your content platform. Contact us here.

——

Useful links from this episode:

• The Celiac Project website
• The Celiac Project Documentary on Amazon Prime 
• Podcast Production by KazCM

Learn more about Celiac Disease:

• Celiac Disease Foundation (CDF) | visit
• Beyond Celiac | visit
• University of Chicago Celiac Disease Center

Connect with us:

• Michael Frolichstein: LinkedIn
• Cam Weiner: LinkedIn
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Content Brings People Together”.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content engagement, and content distribution. Why? Because we believe every entrepreneur should have their own content platform.

The post Content Brings People Together appeared first on KazCM.

There are so many stories to be told. Some are heartfelt, some are inspiring, some lead by example. Some are specific, some are anecdotal, some are extreme. Some make you laugh, some make you cry, some make you mad, some make you smarter. They’re all just stories. And you have them.

We’re not here to reinvent a process; we have that. We’re not here to invent the story; you have that. Together, we pull that story, curate that story, and tell that story to those who care.

One piece of content at a time.

This audible style blog was created and written by Eric Kasimov.

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And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services. 

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Useful links from this episode:

• KazCM | creating content with you on the self-betterment path.
• SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you so much for listening to this Content Matterz podcast episode, “For Those Who Care – An Audible Blog” | #ContentMatterz.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we believe every entrepreneur should have a content platform.

The post For Those Who Care – An Audible Blog appeared first on KazCM.

And keep in mind, you have a story. I bet you have a point of view, something interesting to say. So why not say it?  Scared of the time commitment? Scared of doing something different and new? Scared you will be laughed at? We get it. It’s not easy. It is scary. It should be scary.

Scary means it’s real, and real is what makes the connection between you and potential clients or customers. 

Real is how you fill your brand gap.

This blog was created and written by The Strategy Addict, Shane Snively. This is the first of three installments in the Brand Series. Part two is The Penalty Box and part three is a drawing of the “content bridge“.

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And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it with your brand, KazCM is your storytelling team.

Create or build your content platform. Contact us today to learn more about our content creation services. 

——

Useful links from this episode:

• KazCM | creating content with you on the self-betterment path.
• SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

• Shane Snively: LinkedIn
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you so much for listening to this Content Matterz podcast episode, “Filling the Brand Gap – An Audible Blog” | #ContentMatterz.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we believe every entrepreneur should have a content platform.

The post Filling the Brand Gap – An Audible Blog appeared first on KazCM.

Brett talks about what good leaders should do in the process of setting the vision for their business and executing it through content creation. It’s a powerful tool that leaders can use to light up an organization and provide a guiding light to why they’re doing it in the first place. If it’s executed poorly it can be meaningless and harmful and your employees won’t buy into it.

Brett shares his own experience as an entrepreneur, creating a business that helps struggling seven-figure business owners overcome their biggest challenges–and achieve new levels of success. We highlighted Brett Gilliland and his story on the Entrepreneur Perspectives Podcast. Listen to more of his story. 

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And yes, you should consider creating content for your personal brand and business.

Whatever story you want to tell, we want to help you tell it. From ideas and strategies to meshing it all with your brand, KazCM is your content marketing team.

Create or build your content platform. Contact us today to learn more about our content creation services. 

——

Useful links from this episode:

• KazCM | creating content with you on the self-betterment path.
• SportsEpreneur | The content platform where sports and entrepreneurship collide!

Connect with us:

• Brett Gilliland: LinkedIn
• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you so much for listening to this Content Matterz podcast episode, “Setting the Vision and Creating Content” | #ContentMatterz.
• This podcast episode of Content Matterz exists because of KazCM. The content creation company inside KazSource. It’s all about the content. Content creation, content usage, and content distribution. Why? Because we believe every entrepreneur should have a content platform.

The post Setting the Vision and Creating Content appeared first on KazCM.