If you’re unfamiliar with social selling, in Forbes, Jonathan Becher tells us “social selling is about building stronger relationships with potential buyers, based on an authentic sense of empathy and a deep understanding of the problems they face.” Aside from technology, this is an emotional condition that is fueling social selling — empathy as a communication tool to feel what another person is feeling. It occurs when sales professionals draw on their experience, knowledge and what they understand about the people they serve and react accordingly.  It’s an emotional connection, that doesn’t necessarily serve the sales professional, but customer.

Along with a general discussion about advocacy, Neal and I will discuss the dynamics of social selling in business and share some strategies to bring your organization closer to being more empathetic and improve sales relationships at the same time.

WHO IS NEAL SCHAFFER

Neal was named a Top 50 Social Media Influencer by Forbes — twice. He is the creator a leading social media for business blog Maximize Social Business and is a global social media speaker who has spoken on three continents. He teaches as part of the Rutgers University Business School Mini Social Media MBA Program.

Books? Yes, he’s written those too.

In 2010 he launched is consulting career consulting, coaching and training corporate clients on social media business strategy. Currently, he speaks on social media at dozens of corporate, professional association, and online events each year.

WHAT YOU NEED TO KNOW ABOUT TUNING IN

Our first episode will air at the end of January and will be available on iTunes.

Date: Jan. 30, 2015

Time: 5 p.m. Eastern Standard Time

Where: Here on Socially Relevant, at SoCXO and iTunes

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