<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://feeds.blubrry.com/assets/rssfeedstyle.xsl"?>
<rss xmlns:rawvoice="https://blubrry.com/developer/rawvoice-rss/"  version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
	<itunes:new-feed-url>https://feeds.blubrry.com/feeds/3956931.xml</itunes:new-feed-url>
	<rawvoice:subscribe feed="https://feeds.blubrry.com/feeds/3956931.xml"  android="https://subscribeonandroid.com/feeds.blubrry.com/feeds/3956931.xml"  email="https://subscribebyemail.com/feeds.blubrry.com/feeds/3956931.xml"  itunes="https://podcasts.apple.com/us/podcast/fixed-ops-focus/id1865724974"  spotify="https://open.spotify.com/show/1C6XqTTr716iTnnuDSQE9T" ></rawvoice:subscribe>
    <atom:link href="https://feeds.blubrry.com/feeds/3956931.xml" rel="self" type="application/rss+xml" />
    <title>Fixed Ops Focus</title>
    <link>http://blubrry.com/3956931/</link>
    <link rel="self" href="https://feeds.blubrry.com/feeds/3956931.xml" xmlns="http://www.w3.org/2005/Atom">http://blubrry.com/3956931/</link>
    <description>Welcome to the podcast that treats Fixed Operations like the profit powerhouse it actually is – no corporate fluff, no sugar-coating, no 45-minute intros about somebody’s childhood dog. If you’re tired of “best practices” that don’t practice and factory “recommendations” that starve your bottom line, pull up a chair. Dave and Steven are about to tell you how it really is – and exactly how to fix it.</description>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
    <itunes:summary>Welcome to the podcast that treats Fixed Operations like the profit powerhouse it actually is – no corporate fluff, no sugar-coating, no 45-minute intros about somebody’s childhood dog. If you’re tired of “best practices” that don’t practice and factory “recommendations” that starve your bottom line, pull up a chair. Dave and Steven are about to tell you how it really is – and exactly how to fix it.</itunes:summary>
    <podcast:medium>podcast</podcast:medium>
    <podcast:updateFrequency rrule="FREQ=WEEKLY;BYDAY=SU">Weekly</podcast:updateFrequency>
    <language>en</language>
    <copyright>Copyright 2026 Fixed Ops Focus</copyright>
    <podcast:license>Copyright 2026 Fixed Ops Focus</podcast:license>
    <itunes:owner>
      <itunes:name>Steve Shaw &amp; Dave Rogers</itunes:name>
      <itunes:email>steve@steveshawtraining.com</itunes:email>
    </itunes:owner>
    <itunes:image href="https://assets.blubrry.com/coverart/1400/3956931-759768.jpg" />
    <image>
      <link>http://blubrry.com/3956931/</link>
      <url>https://assets.blubrry.com/coverart/1400/3956931-759768.jpg</url>
      <title>Fixed Ops Focus</title>
      <description>Stories, Strategies, and Success with Dave Rogers &amp; Steven Shaw</description>
    </image>
    <itunes:category text="Business" />
    <generator>Blubrry Podcasting: https://www.blubrry.com/</generator>
    <itunes:explicit>false</itunes:explicit>
    <docs>http://blogs.law.harvard.edu/tech/rss</docs>
    <podcast:podping usesPodping="true" />
    <podcast:guid>aea6b65a-9226-527a-8005-9183e24a2fe7</podcast:guid>
    <podcast:person role="Host" href="https://fixedopsfocus.com/">Steve Shaw &amp; Dave Rogers</podcast:person>
    <lastBuildDate>Thu, 02 Apr 2026 08:11:50 -0400</lastBuildDate>
    <pubDate>Thu, 02 Apr 2026 08:11:50 -0400</pubDate>
    <item>
      <title>Episode 30 - Ban Diagnostics. Watch Revenue Explode.</title>
      <podcast:episode>30</podcast:episode>
      <link>https://blubrry.com/3956931/153779103/episode-30-ban-diagnostics-watch-revenue-explode/</link>
      <guid>https://blubrry.com/3956931/153779103/episode-30-ban-diagnostics-watch-revenue-explode/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Thu, 02 Apr 2026 08:11:50 -0400</pubDate>
      <description><![CDATA[Dave Rogers and Steve Shaw reveal how to create truly **frictionless service** by removing the biggest obstacles between your dealership, technicians, and customers.

We tackle the **number one pain point** in most dealerships: the **Diagnostic Charge**. We also break down other major hurdles including: • Shop supplies fees • Prepaid service programs • Special order parts delays]]></description>
      <content:encoded><![CDATA[<p>Dave Rogers and Steve Shaw reveal how to create truly **frictionless service** by removing the biggest obstacles between your dealership, technicians, and customers.</p><p><br /></p><p>We tackle the **number one pain point** in most dealerships: the **Diagnostic Charge**. We also break down other major hurdles including: • Shop supplies fees • Prepaid service programs • Special order parts delays</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FOF30.mp3" length="63185299" type="audio/mpeg" />
      <itunes:duration>0:32:05</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers and Steve Shaw reveal how to create truly **frictionless service** by removing the biggest obstacles between your dealership, technicians, and customers.We tackle the **number one pain point** in most dealerships: the **Diagnostic Charge**. We also break down other major hurdles including: • Shop supplies fees • Prepaid service programs • Special order parts delays</itunes:summary>
      <itunes:title>Episode 30 - Ban Diagnostics. Watch Revenue Explode.</itunes:title>
      <itunes:episode>30</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 29 - Interview with Dave Anderson CEO &amp; Founder of EvenFlow AI</title>
      <podcast:episode>29</podcast:episode>
      <link>https://blubrry.com/3956931/153773575/episode-29-interview-with-dave-anderson-ceo-founder-of-evenflow-ai/</link>
      <guid>https://blubrry.com/3956931/153773575/episode-29-interview-with-dave-anderson-ceo-founder-of-evenflow-ai/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 30 Mar 2026 20:57:30 -0400</pubDate>
      <description><![CDATA[In this episode, Steve Shaw and Dave Rogers sit down with Dave Anderson, CEO & Founder of EvenFlow AI, for a powerful follow-up on one of the hottest debates in fixed operations: appointments vs walk-ins debate rages on… until this AI expert drops the truth.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(13,13,13);">In this episode, Steve Shaw and Dave Rogers sit down with Dave Anderson, CEO &amp; Founder of EvenFlow AI, for a powerful follow-up on one of the hottest debates in fixed operations: appointments vs walk-ins debate rages on… until this AI expert drops the truth.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FixedOpsFocus_29.mp3" length="69132731" type="audio/mpeg" />
      <itunes:duration>0:35:07</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>In this episode, Steve Shaw and Dave Rogers sit down with Dave Anderson, CEO &amp; Founder of EvenFlow AI, for a powerful follow-up on one of the hottest debates in fixed operations: appointments vs walk-ins debate rages on… until this AI expert drops the truth.</itunes:summary>
      <itunes:title>Episode 29 - Interview with Dave Anderson CEO &amp; Founder of EvenFlow AI</itunes:title>
      <itunes:episode>29</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 27 - Customer Retention</title>
      <podcast:episode>27</podcast:episode>
      <link>https://blubrry.com/3956931/153754350/episode-27-customer-retention/</link>
      <guid>https://blubrry.com/3956931/153754350/episode-27-customer-retention/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 23 Mar 2026 19:51:48 -0400</pubDate>
      <description><![CDATA[Steve Shaw and Dave Rogers dive headfirst into the critical world of customer retention and the power (or pitfalls) of service contracts and vehicle service contracts. They unpack proven strategies to keep customers coming back to your service drive long after the sale, while building lasting loyalty without giving away the store.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Steve Shaw and Dave Rogers dive headfirst into the critical world of customer retention and the power (or pitfalls) of service contracts and vehicle service contracts. They unpack proven strategies to keep customers coming back to your service drive long after the sale, while building lasting loyalty without giving away the store.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FOF_Ep_27_Customer_Retention.mp3" length="72298026" type="audio/mpeg" />
      <itunes:duration>0:36:40</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Steve Shaw and Dave Rogers dive headfirst into the critical world of customer retention and the power (or pitfalls) of service contracts and vehicle service contracts. They unpack proven strategies to keep customers coming back to your service drive long after the sale, while building lasting loyalty without giving away the store.</itunes:summary>
      <itunes:title>Episode 27 - Customer Retention</itunes:title>
      <itunes:episode>27</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 25 - Aftermarket vs OEM: The Truth Manufacturers Won’t Tell You</title>
      <podcast:episode>25</podcast:episode>
      <link>https://blubrry.com/3956931/153130513/episode-25-aftermarket-vs-oem-the-truth-manufacturers-wont-tell-you/</link>
      <guid>https://blubrry.com/3956931/153130513/episode-25-aftermarket-vs-oem-the-truth-manufacturers-wont-tell-you/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Wed, 18 Mar 2026 18:59:40 -0400</pubDate>
      <description><![CDATA[Steve Shaw and Dave Rogers break down how mastering your parts strategy drives customer retention and turns your parts department into a profit powerhouse—especially when it comes to aftermarket vs. OEM.

We cover:
 • Why retention is the heartbeat of fixed ops
 • Real tactics that build trust and repeat business
 • How aftermarket parts win on price—and keep customers in your bay
 • Why aftermarket can significantly boost parts gross profit

More value for the customer. More profit for the dealership.]]></description>
      <content:encoded><![CDATA[<p>Steve Shaw and Dave Rogers break down how mastering your <strong>parts strategy</strong> drives customer retention and turns your parts department into a profit powerhouse—especially when it comes to <strong>aftermarket vs. OEM</strong>.</p><p><br /></p><p>We cover:</p><p> • Why retention is the heartbeat of fixed ops</p><p> • Real tactics that build trust and repeat business</p><p> • How aftermarket parts win on price—and keep customers in your bay</p><p> • Why aftermarket can significantly boost parts gross profit</p><p><br /></p><p>More value for the customer. More profit for the dealership.</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FOF25.mp3" length="66391207" type="audio/mpeg" />
      <itunes:duration>0:33:42</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Steve Shaw and Dave Rogers break down how mastering your parts strategy drives customer retention and turns your parts department into a profit powerhouse—especially when it comes to aftermarket vs. OEM.We cover: • Why retention is the heartbeat of fixed ops • Real tactics that build trust and repeat business • How aftermarket parts win on price—and keep customers in your bay • Why aftermarket can significantly boost parts gross profitMore value for the customer. More profit for the dealership.</itunes:summary>
      <itunes:title>Episode 25 - Aftermarket vs OEM: The Truth Manufacturers Won’t Tell You</itunes:title>
      <itunes:episode>25</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 24 - Appointments Vs Walk Ins</title>
      <link>https://blubrry.com/3956931/152997847/episode-24-appointments-vs-walk-ins/</link>
      <guid>https://blubrry.com/3956931/152997847/episode-24-appointments-vs-walk-ins/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Tue, 17 Mar 2026 11:29:09 -0400</pubDate>
      <description><![CDATA[Should service departments prioritize appointments… or allow customers to walk in anytime?

Many dealerships struggle with balancing customer convenience, technician productivity, and service lane chaos. In this episode, Steve and Dave debate whether dealerships can actually grow their service business by controlling appointments to match production capacity—or if the industry’s common approach of “just come in whenever” is holding stores back.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(13,13,13);">Should service departments prioritize appointments… or allow customers to walk in anytime?</span></p><p><br /></p><p><span style="color:rgb(13,13,13);">Many dealerships struggle with balancing customer convenience, technician productivity, and service lane chaos. In this episode, Steve and Dave debate whether dealerships can actually grow their service business by controlling appointments to match production capacity—or if the industry’s common approach of “just come in whenever” is holding stores back.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FOF_24.mp3" length="62775335" type="audio/mpeg" />
      <itunes:duration>0:31:52</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Should service departments prioritize appointments… or allow customers to walk in anytime?Many dealerships struggle with balancing customer convenience, technician productivity, and service lane chaos. In this episode, Steve and Dave debate whether dealerships can actually grow their service business by controlling appointments to match production capacity—or if the industry’s common approach of “just come in whenever” is holding stores back.</itunes:summary>
      <itunes:title>Episode 24 - Appointments Vs Walk Ins</itunes:title>
    </item>
    <item>
      <title>Episode 23 - The Customer Retention Lie in the Auto Industry (No One Talks About This)</title>
      <podcast:episode>23</podcast:episode>
      <link>https://blubrry.com/3956931/152891181/episode-23-the-customer-retention-lie-in-the-auto-industry-no-one-talks-about-this/</link>
      <guid>https://blubrry.com/3956931/152891181/episode-23-the-customer-retention-lie-in-the-auto-industry-no-one-talks-about-this/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Thu, 12 Mar 2026 06:35:40 -0400</pubDate>
      <description><![CDATA[Dave and Steve discuss real strategies to boost customer-pay loyalty, turn one-time visitors into lifelong advocates, and protect your gross without relying on giveaways that erode profit.

If your retention numbers are slipping or you're tired of competing on free oil changes, this episode delivers the mindset shift and tactics to win back the service drive.]]></description>
      <content:encoded><![CDATA[<p>Dave and Steve discuss real strategies to boost customer-pay loyalty, turn one-time visitors into lifelong advocates, and protect your gross without relying on giveaways that erode profit.</p><p><br /></p><p>If your retention numbers are slipping or you're tired of competing on free oil changes, this episode delivers the mindset shift and tactics to win back the service drive.</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FOF_EP23_Extra_Mile_Retention.mp3" length="59911416" type="audio/mpeg" />
      <itunes:duration>0:30:24</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave and Steve discuss real strategies to boost customer-pay loyalty, turn one-time visitors into lifelong advocates, and protect your gross without relying on giveaways that erode profit.If your retention numbers are slipping or you're tired of competing on free oil changes, this episode delivers the mindset shift and tactics to win back the service drive.</itunes:summary>
      <itunes:title>Episode 23 - The Customer Retention Lie in the Auto Industry (No One Talks About This)</itunes:title>
      <itunes:episode>23</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 22 -  Interview with Damon Egan</title>
      <podcast:episode>22</podcast:episode>
      <link>https://blubrry.com/3956931/152855621/episode-22-interview-with-damon-egan/</link>
      <guid>https://blubrry.com/3956931/152855621/episode-22-interview-with-damon-egan/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Tue, 10 Mar 2026 10:23:35 -0400</pubDate>
      <description><![CDATA[Dave Rogers and Steve Shaw, we sit down with Damon Egan, Service Manager (often referred to as Service Director) at Sherwood Ford in Sherwood Park, Alberta, Canada—Western Canada's largest Ford dealership.

Damon shares powerful insights on leadership, the strategies behind building an overwhelming success culture, and how a truly unified team elevates fixed operations to the next level. From fostering trust and accountability to driving record-breaking performance, this conversation is packed with real-world tactics that any service leader can apply—whether you're in Canada or beyond.]]></description>
      <content:encoded><![CDATA[<p>Dave Rogers and Steve Shaw, we sit down with Damon Egan, Service Manager (often referred to as Service Director) at Sherwood Ford in Sherwood Park, Alberta, Canada—Western Canada's largest Ford dealership.</p><p><br /></p><p>Damon shares powerful insights on leadership, the strategies behind building an overwhelming success culture, and how a truly unified team elevates fixed operations to the next level. From fostering trust and accountability to driving record-breaking performance, this conversation is packed with real-world tactics that any service leader can apply—whether you're in Canada or beyond.</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FOF_EP_22_Interview_with_Damon_Egan.mp3" length="70164883" type="audio/mpeg" />
      <itunes:duration>0:35:32</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers and Steve Shaw, we sit down with Damon Egan, Service Manager (often referred to as Service Director) at Sherwood Ford in Sherwood Park, Alberta, Canada—Western Canada's largest Ford dealership.Damon shares powerful insights on leadership, the strategies behind building an overwhelming success culture, and how a truly unified team elevates fixed operations to the next level. From fostering trust and accountability to driving record-breaking performance, this conversation is packed with real-world tactics that any service leader can apply—whether you're in Canada or beyond.</itunes:summary>
      <itunes:title>Episode 22 -  Interview with Damon Egan</itunes:title>
      <itunes:episode>22</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 21 - Expense Control</title>
      <podcast:episode>21</podcast:episode>
      <link>https://blubrry.com/3956931/152692907/episode-21-expense-control/</link>
      <guid>https://blubrry.com/3956931/152692907/episode-21-expense-control/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Thu, 05 Mar 2026 08:06:19 -0500</pubDate>
      <description><![CDATA[Dave Rogers and Steve Shaw reveal how to ruthlessly control expenses increase net profit and strengthen absorption. We cover a simple powerful line-by-line weekly review strategy focusing on:

· Expense control
· Receivables
· Open repair orders

Plus actionable tactics: flag high % expenses chase aging receivables audit open ROs daily track tech efficiency monitor parts/labor ratios cut overtime analyze comebacks and benchmark net-to-gross.

No fluff – just proven ways to stop leaking money and grow your fixed ops bottom line fast.]]></description>
      <content:encoded><![CDATA[<p>Dave Rogers and Steve Shaw reveal how to ruthlessly control expenses increase net profit and strengthen absorption. We cover a simple powerful line-by-line weekly review strategy focusing on:</p><p><br /></p><p>· Expense control</p><p>· Receivables</p><p>· Open repair orders</p><p><br /></p><p>Plus actionable tactics: flag high % expenses chase aging receivables audit open ROs daily track tech efficiency monitor parts/labor ratios cut overtime analyze comebacks and benchmark net-to-gross.</p><p><br /></p><p>No fluff – just proven ways to stop leaking money and grow your fixed ops bottom line fast.</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FOF_21.mp3" length="51353229" type="audio/mpeg" />
      <itunes:duration>0:26:03</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers and Steve Shaw reveal how to ruthlessly control expenses increase net profit and strengthen absorption. We cover a simple powerful line-by-line weekly review strategy focusing on:· Expense control· Receivables· Open repair ordersPlus actionable tactics: flag high % expenses chase aging receivables audit open ROs daily track tech efficiency monitor parts/labor ratios cut overtime analyze comebacks and benchmark net-to-gross.No fluff – just proven ways to stop leaking money and grow your fixed ops bottom line fast.</itunes:summary>
      <itunes:title>Episode 21 - Expense Control</itunes:title>
      <itunes:episode>21</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 20 -Fixed Ops War Stories</title>
      <podcast:episode>20</podcast:episode>
      <link>https://blubrry.com/3956931/152663335/episode-20-fixed-ops-war-stories/</link>
      <guid>https://blubrry.com/3956931/152663335/episode-20-fixed-ops-war-stories/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 02 Mar 2026 19:22:36 -0500</pubDate>
      <description><![CDATA[In this one, your hosts Dave Rogers (America's Fixed Ops Director, Prognosticator of Profit) and Steve Shaw (Steve Shaw University, Fixed Ops 360) drop the serious strategy for a minute and go full storyteller mode. We're sharing the wildest, funniest, most unbelievable war stories from the trenches of the service department.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">In this one, your hosts Dave Rogers (America's Fixed Ops Director, Prognosticator of Profit) and Steve Shaw (Steve Shaw University, Fixed Ops 360) drop the serious strategy for a minute and go full storyteller mode. We're sharing the wildest, funniest, most unbelievable war stories from the trenches of the service department.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FOF_EP_20_Fixed_Ops_War_Stories.mp3" length="42286393" type="audio/mpeg" />
      <itunes:duration>0:21:30</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>In this one, your hosts Dave Rogers (America's Fixed Ops Director, Prognosticator of Profit) and Steve Shaw (Steve Shaw University, Fixed Ops 360) drop the serious strategy for a minute and go full storyteller mode. We're sharing the wildest, funniest, most unbelievable war stories from the trenches of the service department.</itunes:summary>
      <itunes:title>Episode 20 -Fixed Ops War Stories</itunes:title>
      <itunes:episode>20</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 19 - The Repair Order</title>
      <podcast:episode>19</podcast:episode>
      <link>https://blubrry.com/3956931/152534307/episode-19-the-repair-order/</link>
      <guid>https://blubrry.com/3956931/152534307/episode-19-the-repair-order/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Thu, 26 Feb 2026 11:48:54 -0500</pubDate>
      <description><![CDATA[Dave Rogers (America's Fixed Ops Director, Prognosticator of Profit) and Steve Shaw (Steve Shaw University, Fixed Ops 360) go off on a passionate tangent about the lost art of writing a repair order—the foundation of every profitable, transparent, and defensible service transaction.

They break down how to write a killer repair order the right way, stressing the timeless Three C's (Concern, Cause, Correction)]]></description>
      <content:encoded><![CDATA[<p>Dave Rogers (America's Fixed Ops Director, Prognosticator of Profit) and Steve Shaw (Steve Shaw University, Fixed Ops 360) go off on a passionate tangent about the lost art of writing a repair order—the foundation of every profitable, transparent, and defensible service transaction.</p><p><br /></p><p>They break down how to write a killer repair order the right way, stressing the timeless Three C's (Concern, Cause, Correction)</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_Focus_Ep_19_The_Repair_Order.mp3" length="50294508" type="audio/mpeg" />
      <itunes:duration>0:25:34</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers (America's Fixed Ops Director, Prognosticator of Profit) and Steve Shaw (Steve Shaw University, Fixed Ops 360) go off on a passionate tangent about the lost art of writing a repair order—the foundation of every profitable, transparent, and defensible service transaction.They break down how to write a killer repair order the right way, stressing the timeless Three C's (Concern, Cause, Correction)</itunes:summary>
      <itunes:title>Episode 19 - The Repair Order</itunes:title>
      <itunes:episode>19</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 18 - Going old School</title>
      <podcast:episode>18</podcast:episode>
      <link>https://blubrry.com/3956931/152482636/episode-18-going-old-school/</link>
      <guid>https://blubrry.com/3956931/152482636/episode-18-going-old-school/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 23 Feb 2026 17:09:09 -0500</pubDate>
      <description><![CDATA[Dave Rogers and Steve Shaw go full old school and prove one timeless truth: process overcomes technology every single time.

While the industry chases the next shiny AI tool, Dave and Steve break down why the fundamentals still win—and win big. They dive deep into the basics that actually drive profits, customer loyalty, and service department dominance in 2026:]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(13,13,13);">Dave Rogers and Steve Shaw go full old school and prove one timeless truth: process overcomes technology every single time.</span></p><p><br /></p><p><span style="color:rgb(13,13,13);">While the industry chases the next shiny AI tool, Dave and Steve break down why the fundamentals still win—and win big. They dive deep into the basics that actually drive profits, customer loyalty, and service department dominance in 2026:</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_Focus_Ep18_Going_Old_School.mp3" length="47257381" type="audio/mpeg" />
      <itunes:duration>0:24:00</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers and Steve Shaw go full old school and prove one timeless truth: process overcomes technology every single time.While the industry chases the next shiny AI tool, Dave and Steve break down why the fundamentals still win—and win big. They dive deep into the basics that actually drive profits, customer loyalty, and service department dominance in 2026:</itunes:summary>
      <itunes:title>Episode 18 - Going old School</itunes:title>
      <itunes:episode>18</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 17 - Promise Times Are Non-Negotiable</title>
      <podcast:episode>17</podcast:episode>
      <link>https://blubrry.com/3956931/152368712/episode-17-promise-times-are-non-negotiable/</link>
      <guid>https://blubrry.com/3956931/152368712/episode-17-promise-times-are-non-negotiable/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Wed, 18 Feb 2026 21:00:35 -0500</pubDate>
      <description><![CDATA[Steve and Dave Rogers break it down: why vague "around lunchtime" promises are killing your shop, how modern promise time technology (integrated scheduling tools, real-time updates, and digital communication) changes the game, why Google Calendar hacks still have a place in many stores, and—most importantly—proven ways to hold your team accountable to hitting exact promise times every single time.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Steve and Dave Rogers break it down: why vague "around lunchtime" promises are killing your shop, how modern promise time technology (integrated scheduling tools, real-time updates, and digital communication) changes the game, why Google Calendar hacks still have a place in many stores, and—most importantly—proven ways to hold your team accountable to hitting exact promise times every single time.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_Focus_Ep_17_Promise_Times_are_Non-Negotiable.mp3" length="47517317" type="audio/mpeg" />
      <itunes:duration>0:24:07</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Steve and Dave Rogers break it down: why vague &quot;around lunchtime&quot; promises are killing your shop, how modern promise time technology (integrated scheduling tools, real-time updates, and digital communication) changes the game, why Google Calendar hacks still have a place in many stores, and—most importantly—proven ways to hold your team accountable to hitting exact promise times every single time.</itunes:summary>
      <itunes:title>Episode 17 - Promise Times Are Non-Negotiable</itunes:title>
      <itunes:episode>17</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 16 -  Process Improvement Fails</title>
      <podcast:episode>16</podcast:episode>
      <link>https://blubrry.com/3956931/152323851/episode-16-process-improvement-fails/</link>
      <guid>https://blubrry.com/3956931/152323851/episode-16-process-improvement-fails/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Tue, 17 Feb 2026 07:26:52 -0500</pubDate>
      <description><![CDATA[Steve Shaw and Dave Rogers dive deep into one of the biggest roadblocks in fixed operations: process documentation and why so many improvement initiatives fall flat.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Steve Shaw and Dave Rogers dive deep into one of the biggest roadblocks in fixed operations: process documentation and why so many improvement initiatives fall flat.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_Focus_Ep_16_Process_inprovement_fails.mp3" length="55426083" type="audio/mpeg" />
      <itunes:duration>0:28:07</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Steve Shaw and Dave Rogers dive deep into one of the biggest roadblocks in fixed operations: process documentation and why so many improvement initiatives fall flat.</itunes:summary>
      <itunes:title>Episode 16 -  Process Improvement Fails</itunes:title>
      <itunes:episode>16</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 15 - Interview with Jeff Ridgway</title>
      <link>https://blubrry.com/3956931/152190962/episode-15-interview-with-jeff-ridgway/</link>
      <guid>https://blubrry.com/3956931/152190962/episode-15-interview-with-jeff-ridgway/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Wed, 11 Feb 2026 17:59:12 -0500</pubDate>
      <description><![CDATA[Steve Shaw and Dave Rogers dive deep into mobile service for car dealerships—talking pros, cons, and why it’s blowing up right now. Joining us is Jeff Ridgway, a true pioneer in the space, sharing his top tips and real advice for anyone eyeing this move. Whether you’re a dealer or just curious, this one’s packed with insights. ]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Steve Shaw and Dave Rogers dive deep into mobile service for car dealerships—talking pros, cons, and why it’s blowing up right now. Joining us is Jeff Ridgway, a true pioneer in the space, sharing his top tips and real advice for anyone eyeing this move. Whether you’re a dealer or just curious, this one’s packed with insights. </span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/ep15.mp3" length="87214530" type="audio/mpeg" />
      <itunes:duration>0:44:20</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Steve Shaw and Dave Rogers dive deep into mobile service for car dealerships—talking pros, cons, and why it’s blowing up right now. Joining us is Jeff Ridgway, a true pioneer in the space, sharing his top tips and real advice for anyone eyeing this move. Whether you’re a dealer or just curious, this one’s packed with insights. </itunes:summary>
      <itunes:title>Episode 15 - Interview with Jeff Ridgway</itunes:title>
    </item>
    <item>
      <title>Episode 14 – NADA Wrap Up – The Good Bad and Ugly</title>
      <podcast:episode>14</podcast:episode>
      <link>https://blubrry.com/3956931/152133690/episode-14-nada-wrap-up-the-good-bad-and-ugly/</link>
      <guid>https://blubrry.com/3956931/152133690/episode-14-nada-wrap-up-the-good-bad-and-ugly/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 09 Feb 2026 21:33:08 -0500</pubDate>
      <description><![CDATA[Hosts Dave Rogers and Steve Shaw wrap up their coverage of the NADA Show – the auto industry's biggest event, held February 3-6, 2026, at the Las Vegas Convention Center.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Hosts Dave Rogers and Steve Shaw wrap up their coverage of the NADA Show – the auto industry's biggest event, held February 3-6, 2026, at the Las Vegas Convention Center.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_Focus_Ep_14_the_good_bad_and_ugly.mp3" length="61750066" type="audio/mpeg" />
      <itunes:duration>0:31:17</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Hosts Dave Rogers and Steve Shaw wrap up their coverage of the NADA Show – the auto industry's biggest event, held February 3-6, 2026, at the Las Vegas Convention Center.</itunes:summary>
      <itunes:title>Episode 14 – NADA Wrap Up – The Good Bad and Ugly</itunes:title>
      <itunes:episode>14</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 13 - Interview with Brad Moyer of Pottstown Honda</title>
      <podcast:episode>13</podcast:episode>
      <link>https://blubrry.com/3956931/152008999/episode-13-interview-with-brad-moyer-of-pottstown-honda/</link>
      <guid>https://blubrry.com/3956931/152008999/episode-13-interview-with-brad-hoyer-of-pottstown-honda/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Wed, 04 Feb 2026 21:07:00 -0500</pubDate>
      <description><![CDATA[Dave Rogers (The Prognosticator of Profit) and Steve Shaw (The Sultan of the Service Lane) sit down with Brad Moyer, Service Manager at Piazza Honda of Pottstown, for a real-world masterclass in department transformation.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Dave Rogers (The Prognosticator of Profit) and Steve Shaw (The Sultan of the Service Lane) sit down with Brad Moyer, Service Manager at Piazza Honda of Pottstown, for a real-world masterclass in department transformation.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_ops_Focus_Ep_13_Interview_with_Brad_Hoyer.mp3" length="59841570" type="audio/mpeg" />
      <itunes:duration>0:30:20</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers (The Prognosticator of Profit) and Steve Shaw (The Sultan of the Service Lane) sit down with Brad Moyer, Service Manager at Piazza Honda of Pottstown, for a real-world masterclass in department transformation.</itunes:summary>
      <itunes:title>Episode 13 - Interview with Brad Moyer of Pottstown Honda</itunes:title>
      <itunes:episode>13</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 12 - Dave Talks Factory Maintenance</title>
      <podcast:episode>12</podcast:episode>
      <link>https://blubrry.com/3956931/151944863/episode-12-dave-talks-factory-maintenance/</link>
      <guid>https://blubrry.com/3956931/151944863/episode-12-dave-talks-factory-maintenance/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 02 Feb 2026 20:15:38 -0500</pubDate>
      <description><![CDATA[Dave Rogers unleashes on the pitfalls of sticking to factory maintenance schedules. Co-host Steve Shaw joins as they expose how these "low-cost" plans lead to:

· Lower trade-in & future resale values
· Unmet customer expectations
· Poorly maintained vehicles & lost loyalty

Discover real-world consequences and strategies to educate customers, protect vehicle value, and build trust in your service department.]]></description>
      <content:encoded><![CDATA[<p>Dave Rogers unleashes on the pitfalls of sticking to factory maintenance schedules. Co-host Steve Shaw joins as they expose how these "low-cost" plans lead to:</p><p><br /></p><p>· Lower trade-in &amp; future resale values</p><p>· Unmet customer expectations</p><p>· Poorly maintained vehicles &amp; lost loyalty</p><p><br /></p><p>Discover real-world consequences and strategies to educate customers, protect vehicle value, and build trust in your service department.</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_focus_Ep_12_Dave_Talks_Factory_Maintenance.mp3" length="53455819" type="audio/mpeg" />
      <itunes:duration>0:27:08</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers unleashes on the pitfalls of sticking to factory maintenance schedules. Co-host Steve Shaw joins as they expose how these &quot;low-cost&quot; plans lead to:· Lower trade-in &amp; future resale values· Unmet customer expectations· Poorly maintained vehicles &amp; lost loyaltyDiscover real-world consequences and strategies to educate customers, protect vehicle value, and build trust in your service department.</itunes:summary>
      <itunes:episode>12</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 11 - NADA Stories Part 2</title>
      <podcast:episode>11</podcast:episode>
      <link>https://blubrry.com/3956931/151822569/episode-11-nada-stories-part-2/</link>
      <guid>https://blubrry.com/3956931/151822569/episode-11-nada-stories-part-2/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Wed, 28 Jan 2026 20:05:00 -0500</pubDate>
      <description><![CDATA[Hosts Dave Rogers (The Prophet of Profit) and Steve Shaw (The Sultan of the Service Lane) deliver even more unfiltered survival stories from the front lines of past NADA conventions. Hear additional battle-tested tales: what really delivered results, the sneaky vendor traps that burned dealers' budgets, near-miss scams, overhyped pitches that turned into fixed ops disasters, and those "aha" moments that separate smart investments from expensive regrets.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Hosts Dave Rogers (The Prophet of Profit) and Steve Shaw (The Sultan of the Service Lane) deliver even more unfiltered survival stories from the front lines of past NADA conventions. Hear additional battle-tested tales: what really delivered results, the sneaky vendor traps that burned dealers' budgets, near-miss scams, overhyped pitches that turned into fixed ops disasters, and those "aha" moments that separate smart investments from expensive regrets.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/More_War_Stories_Vendor_Traps_How_to_Win_in_Vegas.mp3" length="27065948" type="audio/mpeg" />
      <itunes:duration>0:28:12</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Hosts Dave Rogers (The Prophet of Profit) and Steve Shaw (The Sultan of the Service Lane) deliver even more unfiltered survival stories from the front lines of past NADA conventions. Hear additional battle-tested tales: what really delivered results, the sneaky vendor traps that burned dealers' budgets, near-miss scams, overhyped pitches that turned into fixed ops disasters, and those &quot;aha&quot; moments that separate smart investments from expensive regrets.</itunes:summary>
      <itunes:title>Episode 11 - NADA Stories Part 2</itunes:title>
      <itunes:episode>11</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 10 - A Fresh Look at NADA Pt 1</title>
      <podcast:episode>10</podcast:episode>
      <link>https://blubrry.com/3956931/151764471/episode-10-a-fresh-look-at-nada-pt-1/</link>
      <guid>https://blubrry.com/3956931/151764471/episode-10-a-fresh-look-at-nada-pt-1/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 26 Jan 2026 20:27:10 -0500</pubDate>
      <description><![CDATA[Dave Rogers and Steve Shaw share real-world insights from their experiences at previous NADA conventions — the good, the bad, and the overhyped. They break down what the typical NADA Show experience is really like, highlight standout vendors from past years, expose common pitfalls, and reveal red flags to watch for when dealers evaluate new tools and solutions.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Dave Rogers and Steve Shaw share real-world insights from their experiences at previous NADA conventions — the good, the bad, and the overhyped. They break down what the typical NADA Show experience is really like, highlight standout vendors from past years, expose common pitfalls, and reveal red flags to watch for when dealers evaluate new tools and solutions.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_Focus-Ep_10-A_Fresh_Look_at_NADA_Pt_1.mp3" length="25285016" type="audio/mpeg" />
      <itunes:duration>0:26:20</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers and Steve Shaw share real-world insights from their experiences at previous NADA conventions — the good, the bad, and the overhyped. They break down what the typical NADA Show experience is really like, highlight standout vendors from past years, expose common pitfalls, and reveal red flags to watch for when dealers evaluate new tools and solutions.</itunes:summary>
      <itunes:title>Episode 10 - A Fresh Look at NADA Pt 1</itunes:title>
      <itunes:episode>10</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 9 - The Pre-Paid Problem</title>
      <podcast:episode>9</podcast:episode>
      <link>https://blubrry.com/3956931/151647062/episode-9-the-pre-paid-problem/</link>
      <guid>https://blubrry.com/3956931/151647062/episode-9-the-pre-paid-problem/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Wed, 21 Jan 2026 18:50:40 -0500</pubDate>
      <description><![CDATA[Dave Rogers & Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue.

Key insights:

· Overcoming warranty limitations & loyalty risks

· Winning prepaid language to affirm the customer's smart dealership buy

· Why adding ONE extra item beyond OEM plans boosts loyalty & gross profit

· Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check!

Essential for Service Managers, Advisors, Fixed Ops Directors, Dealer Principals fighting aftermarket bleed.

Listen now to protect your service lane!]]></description>
      <content:encoded><![CDATA[<p>Dave Rogers &amp; Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue.</p><p><br /></p><p>Key insights:</p><p>· Overcoming warranty limitations &amp; loyalty risks</p><p>· Winning prepaid language to affirm the customer's smart dealership buy</p><p>· Why adding ONE extra item beyond OEM plans boosts loyalty &amp; gross profit</p><p>· Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check!</p><p><br /></p><p>Essential for Service Managers, Advisors, Fixed Ops Directors, Dealer Principals fighting aftermarket bleed.</p><p><br /></p><p>Listen now to protect your service lane!</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/fixedops9.mp3" length="25599588" type="audio/mpeg" />
      <itunes:duration>0:26:40</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers &amp; Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue.Key insights:· Overcoming warranty limitations &amp; loyalty risks· Winning prepaid language to affirm the customer's smart dealership buy· Why adding ONE extra item beyond OEM plans boosts loyalty &amp; gross profit· Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check!Essential for Service Managers, Advisors, Fixed Ops Directors, Dealer Principals fighting aftermarket bleed.Listen now to protect your service lane!</itunes:summary>
      <itunes:title>Episode 9 - The Pre-Paid Problem</itunes:title>
      <itunes:episode>9</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 8 - Return to Selling</title>
      <link>https://blubrry.com/3956931/151586035/episode-8-return-to-selling/</link>
      <guid>https://blubrry.com/3956931/151586035/episode-8-return-to-selling/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 19 Jan 2026 18:37:47 -0500</pubDate>
      <description><![CDATA[Back to Selling 2026: Shift Your Service Dept to High-Profit Selling Mode!

Dave Rogers & Steve Shaw reveal how one retail-minded manager can transform a dealership service department—boosting gross profit, CSI, retention & loyalty in 2026.

Explore skill sets (technical vs. production vs. selling vs. administrative), overcoming resistance, and building a customer-focused selling culture without pressure tactics.

Perfect for Fixed Ops Directors, Service Managers, Dealer Principals!

Hit play to maximize service profitability!]]></description>
      <content:encoded><![CDATA[<p>Back to Selling 2026: Shift Your Service Dept to High-Profit Selling Mode!</p><p><br /></p><p>Dave Rogers &amp; Steve Shaw reveal how one retail-minded manager can transform a dealership service department—boosting gross profit, CSI, retention &amp; loyalty in 2026.</p><p><br /></p><p>Explore skill sets (technical vs. production vs. selling vs. administrative), overcoming resistance, and building a customer-focused selling culture without pressure tactics.</p><p><br /></p><p>Perfect for Fixed Ops Directors, Service Managers, Dealer Principals!</p><p>Hit play to maximize service profitability!</p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/fixedopep8.mp3" length="25666883" type="audio/mpeg" />
      <itunes:duration>0:26:44</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Back to Selling 2026: Shift Your Service Dept to High-Profit Selling Mode!Dave Rogers &amp; Steve Shaw reveal how one retail-minded manager can transform a dealership service department—boosting gross profit, CSI, retention &amp; loyalty in 2026.Explore skill sets (technical vs. production vs. selling vs. administrative), overcoming resistance, and building a customer-focused selling culture without pressure tactics.Perfect for Fixed Ops Directors, Service Managers, Dealer Principals!Hit play to maximize service profitability!</itunes:summary>
      <itunes:title>Episode 8 - Return to Selling</itunes:title>
    </item>
    <item>
      <title>Episode 7 - Express Department</title>
      <link>https://blubrry.com/3956931/151469069/episode-7-express-department/</link>
      <guid>https://blubrry.com/3956931/151469069/episode-7-express-department/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Wed, 14 Jan 2026 21:21:24 -0500</pubDate>
      <description><![CDATA[Dave Rogers and Steve Shaw examine the Express Department, recommending it be accurately named the Maintenance and Light Repair Department to set realistic customer expectations and support operational clarity. ]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(13,13,13);">Dave Rogers and Steve Shaw examine the Express Department, recommending it be accurately named the Maintenance and Light Repair Department to set realistic customer expectations and support operational clarity. </span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FixedOpsFocus_Ep7_Express_Dept.mp3" length="31456534" type="audio/mpeg" />
      <itunes:duration>0:32:46</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave Rogers and Steve Shaw examine the Express Department, recommending it be accurately named the Maintenance and Light Repair Department to set realistic customer expectations and support operational clarity. </itunes:summary>
      <itunes:title>Episode 7 - Express Department</itunes:title>
    </item>
    <item>
      <title>Episode 6 - Pros &amp; Cons of Flat Rate Pay</title>
      <podcast:episode>6</podcast:episode>
      <link>https://blubrry.com/3956931/151410564/episode-6-pros-cons-of-flat-rate-pay/</link>
      <guid>https://blubrry.com/3956931/151410564/episode-6-pros-cons-of-flat-rate-pay/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Mon, 12 Jan 2026 20:20:34 -0500</pubDate>
      <description><![CDATA[In this episode of Fixed Ops Focus, Dave Rogers and Steve Shaw break down flat-rate pay for technicians: why it often beats hourly by rewarding skill, speed, and productivity—leading to higher earnings for top techs—plus the best real-world pay plans in successful dealerships.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(13,13,13);">In this episode of Fixed Ops Focus, Dave Rogers and Steve Shaw break down flat-rate pay for technicians: why it often beats hourly by rewarding skill, speed, and productivity—leading to higher earnings for top techs—plus the best real-world pay plans in successful dealerships.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_Focus_Ep6_Pros_and_Cons_of_Flat_Ray_Pay.mp3" length="22619281" type="audio/mpeg" />
      <itunes:duration>0:23:34</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>In this episode of Fixed Ops Focus, Dave Rogers and Steve Shaw break down flat-rate pay for technicians: why it often beats hourly by rewarding skill, speed, and productivity—leading to higher earnings for top techs—plus the best real-world pay plans in successful dealerships.</itunes:summary>
      <itunes:title>Episode 6 - Pros &amp; Cons of Flat Rate Pay</itunes:title>
      <itunes:episode>6</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 5 - Back to the Basics</title>
      <podcast:episode>5</podcast:episode>
      <link>https://blubrry.com/3956931/151334390/episode-5-back-to-the-basics/</link>
      <guid>https://blubrry.com/3956931/151334390/episode-5-back-to-the-basics/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Fri, 09 Jan 2026 09:57:56 -0500</pubDate>
      <description><![CDATA[Today, we're breaking down the importance of nailing the basics... you know, the fundamentals every pro athlete drills endlessly.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(13,13,13);">Today, we're breaking down the importance of nailing the basics... you know, the fundamentals every pro athlete drills endlessly.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_Ops_Focus_Ep5_Back_to_the_Basics.mp3" length="23604784" type="audio/mpeg" />
      <itunes:duration>0:24:35</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Today, we're breaking down the importance of nailing the basics... you know, the fundamentals every pro athlete drills endlessly.</itunes:summary>
      <itunes:title>Episode 5 - Back to the Basics</itunes:title>
      <itunes:episode>5</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 4 - Now is the Best Time</title>
      <podcast:episode>4</podcast:episode>
      <link>https://blubrry.com/3956931/151313848/episode-4-now-is-the-best-time/</link>
      <guid>https://blubrry.com/3956931/151313848/episode-4-now-is-the-best-time/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Thu, 08 Jan 2026 13:20:40 -0500</pubDate>
      <description><![CDATA[In this no-nonsense episode, Steve and Dave dive straight into why training your dealership team (sales, service advisors, technicians, and more) is non-negotiable for success in today's competitive automotive world.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">In this no-nonsense episode, Steve and Dave dive straight into why training your dealership team (sales, service advisors, technicians, and more) is non-negotiable for success in today's competitive automotive world.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FixedOpsFocus_Ep4_Now_Is_The_Best_Time.mp3" length="16563008" type="audio/mpeg" />
      <itunes:duration>0:17:15</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>In this no-nonsense episode, Steve and Dave dive straight into why training your dealership team (sales, service advisors, technicians, and more) is non-negotiable for success in today's competitive automotive world.</itunes:summary>
      <itunes:title>Episode 4 - Now is the Best Time</itunes:title>
      <itunes:episode>4</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
    <item>
      <title>Episode 3 - CSI: Crime Scene Investigation</title>
      <podcast:episode>3</podcast:episode>
      <link>https://blubrry.com/3956931/151163716/episode-3-csi-crime-scene-investigation/</link>
      <guid>https://blubrry.com/3956931/151163716/episode-3-csi-crime-scene-investigation/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Thu, 01 Jan 2026 12:22:00 -0500</pubDate>
      <description><![CDATA[Join Fixed Ops Focus Episode 3 as industry powerhouses Dave Rogers (America's Fixed Ops Director at Piazza Auto Group) and Steve Shaw (the legendary Training Jedi and top service advisor trainer) take a hard look at CSI — Customer Service Index — and why the auto industry still has major ground to cover.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Join Fixed Ops Focus Episode 3 as industry powerhouses Dave Rogers (America's Fixed Ops Director at Piazza Auto Group) and Steve Shaw (the legendary Training Jedi and top service advisor trainer) take a hard look at CSI — Customer Service Index — and why the auto industry still has major ground to cover.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/FixedOpsFocus_Ep3_CSI.mp3" length="20271074" type="audio/mpeg" />
      <itunes:duration>0:21:07</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Join Fixed Ops Focus Episode 3 as industry powerhouses Dave Rogers (America's Fixed Ops Director at Piazza Auto Group) and Steve Shaw (the legendary Training Jedi and top service advisor trainer) take a hard look at CSI — Customer Service Index — and why the auto industry still has major ground to cover.</itunes:summary>
      <itunes:title>Episode 3 - CSI: Crime Scene Investigation</itunes:title>
      <itunes:episode>3</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:image href="https://assets.blubrry.com/coverart/episode/3956931/orig/151163716-1767295765.jpg" />
      <image>https://assets.blubrry.com/coverart/episode/3956931/orig/151163716-1767295765.jpg</image>
    </item>
    <item>
      <title>Episode 2 - Service Advisor Standards</title>
      <podcast:episode>2</podcast:episode>
      <link>https://blubrry.com/3956931/151163653/episode-2-service-advisor-standards/</link>
      <guid>https://blubrry.com/3956931/151163653/episode-2-service-advisor-standards/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Thu, 01 Jan 2026 12:19:00 -0500</pubDate>
      <description><![CDATA[Dive into Fixed Ops Focus Episode 2, where industry heavyweights Dave Rogers (Fixed Operations Director at Piazza Auto Group) and Steve Shaw (the renowned "Training Jedi" and premier service advisor trainer) tackle the real standards every service advisor needs to master.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Dive into Fixed Ops Focus Episode 2, where industry heavyweights Dave Rogers (Fixed Operations Director at Piazza Auto Group) and Steve Shaw (the renowned "Training Jedi" and premier service advisor trainer) tackle the real standards every service advisor needs to master.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Episode_2_Service_Advisor_standards.mp3" length="21172668" type="audio/mpeg" />
      <itunes:duration>0:22:03</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dive into Fixed Ops Focus Episode 2, where industry heavyweights Dave Rogers (Fixed Operations Director at Piazza Auto Group) and Steve Shaw (the renowned &quot;Training Jedi&quot; and premier service advisor trainer) tackle the real standards every service advisor needs to master.</itunes:summary>
      <itunes:title>Episode 2 - Service Advisor Standards</itunes:title>
      <itunes:episode>2</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:image href="https://assets.blubrry.com/coverart/episode/3956931/orig/151163653-1767296004.jpg" />
      <image>https://assets.blubrry.com/coverart/episode/3956931/orig/151163653-1767296004.jpg</image>
    </item>
    <item>
      <title>Episode 1- Setting Technician Objectives</title>
      <podcast:episode>1</podcast:episode>
      <link>https://blubrry.com/3956931/151163452/episode-1-setting-technician-objectives/</link>
      <guid>https://blubrry.com/3956931/151163452/episode-1-setting-technician-objectives/</guid>
      <dc:creator>Steve Shaw &amp; Dave Rogers</dc:creator>
      <pubDate>Thu, 01 Jan 2026 12:07:00 -0500</pubDate>
      <description><![CDATA[Dave and Steve break down why production is the lifeblood of profitable fixed ops and how establishing realistic yet challenging benchmarks for the year can transform your service department from good to elite. They cover the importance of production goals, individual technician accountability, aligning objectives with dealership profitability, and practical strategies to motivate techs to hit (and exceed) their numbers consistently — with a bold target: Get everyone to 200 hours per month.]]></description>
      <content:encoded><![CDATA[<p><span style="color:rgb(0,0,0);">Dave and Steve break down why production is the lifeblood of profitable fixed ops and how establishing realistic yet challenging benchmarks for the year can transform your service department from good to elite. They cover the importance of production goals, individual technician accountability, aligning objectives with dealership profitability, and practical strategies to motivate techs to hit (and exceed) their numbers consistently — with a bold target: Get everyone to 200 hours per month.</span></p>]]></content:encoded>
      <enclosure url="https://media.blubrry.com/3956931/content.blubrry.com/3956931/Fixed_ops_Focus_ep_1_Tech.mp3" length="19963890" type="audio/mpeg" />
      <itunes:duration>0:20:48</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:author>Steve Shaw &amp; Dave Rogers</itunes:author>
      <itunes:summary>Dave and Steve break down why production is the lifeblood of profitable fixed ops and how establishing realistic yet challenging benchmarks for the year can transform your service department from good to elite. They cover the importance of production goals, individual technician accountability, aligning objectives with dealership profitability, and practical strategies to motivate techs to hit (and exceed) their numbers consistently — with a bold target: Get everyone to 200 hours per month.</itunes:summary>
      <itunes:title>Episode 1- Setting Technician Objectives</itunes:title>
      <itunes:episode>1</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:image href="https://assets.blubrry.com/coverart/episode/3956931/orig/151163452-1767295915.jpg" />
      <image>https://assets.blubrry.com/coverart/episode/3956931/orig/151163452-1767295915.jpg</image>
    </item>
  </channel>
</rss>
