Do you ever feel like your business sounds exactly the same as every other daycare, boarding kennel or pet resort in town?

And what if the problem isn’t that you need to create more content but that you need to put more of yourself into it?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom looks back on the Pet Boarding & Daycare Expo West in Phoenix and shares some of the biggest lessons he’s brought home to his own business.

After spending time planning out the next phase of his marketing strategy, Dom explains why businesses need to stop hiding behind generic messaging and start telling more stories, showing more personality and attracting clients whose values align with their own. Along the way, you’ll hear from leadership expert Alex Varney, who explains why even successful business owners need coaches, accountability and fresh perspectives if they want to keep growing.

There’s also a fascinating conversation with pet industry attorney Shahrina Ankhi-Krohl, who reveals why protecting your brand could be one of the smartest investments you ever make, and why trademarks and copyrights aren’t just for giant corporations. Finally, Dom catches up with good friends of the show Eve Molzhon and Melinda Stanford to talk about virtual assistants, gate control, retail sales and the hidden revenue opportunities many facilities are overlooking.

In this episode, you’ll discover:

• Why Personality is a Marketing Superpower – How telling more stories helps clients decide whether you’re the right fit for them.
• The Sales Process Most Owners Ignore – Why there should be more opportunities for prospects to raise their hand and ask for help.
• Why Great Business Owners Still Need Coaches – Alex Varney explains why education and accountability never stop being important.
• How to Protect the Business You’ve Built – Sharina Ankie Kroll shares practical advice on trademarks, copyrights and increasing the value of your business.
• The Power of Virtual Assistants – Why giving away the right tasks can create more headspace and fuel business growth.
• How Retail Can Boost Revenue – Melinda Stanford explains why physical products can increase perceived value and deepen client relationships.

Huge thanks to this week’s amazing show sponsors, Paragon and First

Financial Bank!

First Financial Bank offer a wide range of flexible terms tailored to your unique situation. Whether you are buying, selling or refinancing, we’ll work with you, one-on-one, every step of the way. Our lenders have been in your shoes and are here to help you reach your goals, click here to find out more

More and more grooming businesses are discovering that growing their own talent is faster, smarter and more reliable than chasing the next experienced hire. To learn how Paragon helps salon owners do exactly that, click here.

Want to work with the World Leading Pet Business Coach? Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here.

Episode Highlights

[00:51] – Dom reflects on returning from Phoenix and planning the next phase of his marketing strategy.[04:58] – Understanding the customer journey and creating more opportunities to convert prospects.[06:39] – Alex Varney joins the show to discuss leadership and the challenges of team culture.[08:25] – Why even successful business owners benefit from coaching and accountability.[12:10] – Shahrina Ankhi-Krohl explains why pet businesses should think seriously about trademark protection.[19:35] – Investigating the many risks of ignoring intellectual property and how it can affect a future sale.[24:18] – Breaking down the trademark process and making legal protection less intimidating.[34:53] – Eve Molzhon joins the show and talks gate control, virtual assistants and creating more headspace.[40:41] – Melinda Stanford explains how retail can become a powerful additional revenue stream.[44:30] – Why becoming the local hub for pet owners builds stronger relationships and bigger businesses.

What separates the owners who go back from an industry event fired up and ready to change things from the ones who fill a notebook with ideas and never actually do anything with them?

And what if the biggest thing holding your business back right now isn’t a lack of knowledge, but a lack of implementation?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom reports live from the Pet Boarding & Daycare Expo West in Phoenix, Arizona. Fresh off delivering two packed presentations — The Ultimate Profit Plan for Dog Daycares and The Enrichment Economy — Dom reflects on the energy, optimism and ambition that filled the event, before sharing conversations with the keynote speaker Harrison Forbes , first-time attendees, startup owners, established operators, and members of the Dog Daycare Success Academy.

And throughout all the conversations there was one recurring theme: Growth happens when you stop collecting information and start implementing it. Take Elaine and Sean who we hear from at the end of the podcast, who share the ways in which they’ve been able to transform their business in the last few years.

In this episode, you’ll discover:

• Why Expos Accelerate Growth – The hidden value isn’t just the speakers and sessions, but the conversations, connections, and ideas that change how you think.
• The Common Challenges Facing Pet Businesses – Staffing, labour costs, space constraints, competition, and squeezed margins continue to dominate owners’ concerns.
• Why Speed Matters in Business – How many owners unknowingly stretch five-year goals into five-year projects when they could achieve them much faster.
• The Luxury Advantage – Why premium positioning continues to become more attractive in an uncertain economy.
• What Successful Owners Do Differently – The mindset shift that separates action-takers from idea collectors.
• How Coaching Buys Speed – Why investing in guidance often helps owners skip years of trial and error.

Huge thanks to this week’s amazing show sponsors, Kuranda and First Financial Bank!

First Financial Bank we offer a wide range of flexible terms tailored to your unique situation.  Whether you are buying, selling or refinancing, we’ll work with you, one-on-one, every step of the way. Our lenders have been in your shoes and are here to help you reach your goals, click here to find out more

Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable. They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kuranda here

Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here

Episode Highlights

[00:51] – Dom reflects on the Phoenix Expo and why he’s already excited for Hershey.[03:15] – The unique passion and purpose that drives pet care business owners.[04:24] – Highlights from Dom’s Ultimate Profit Plan and Enrichment Economy presentations.[07:20] – Keynote speaker Harrison Forbes discusses the evolution of the pet industry and the rise of the “fur baby.”[09:28] – Why collaboration is one of the pet industry’s greatest strengths.[13:44] – Tim Jackson interviews first-time attendees about what they’re learning and why they came.[20:00] – A future luxury boarding owner explains why premium positioning feels safer than competing in the middle of the market.[28:29] – Dom shares why most businesses could move forward far faster than they think.[34:22] – Why Elena joined the Dog Daycare Success Academy and her belief that coaching is the fast-track to success.[43:05] – Sean reveals the marketing systems, lead magnets, and customer communication strategies that transformed his business.

Do your posts get likes, comments, and the occasional “cute dog!” yet somehow your calendar still isn’t as full as you want it to be?

And what if the real problem isn’t your content quality but the fact you don’t have a strategy behind it?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom records live from the buzzing Pet Boarding & Daycare Expo West in Phoenix before sitting down with content marketing strategist Steven Inala-Reedy from A Content Space for a brilliant deep dive into what actually makes content convert cold leads into clients.

Steven breaks down the simple but powerful framework he’s used for years to help businesses turn content into clients — and why most pet businesses are unknowingly missing huge opportunities by only posting offers, random cute dog videos, or chasing vanity metrics like followers and likes.

Along the way, Dom also shares a fascinating enrichment story from Zoo Atlanta involving interactive enrichment walls for elephants… and explains why it’s another reminder that enrichment should never stand still.

In this episode, you’ll discover:

• Why Likes Don’t Pay The Bills – The danger of confusing engagement from existing clients with actual business growth.
• The Alignment, Awareness & Engagement Framework – Steven explains the simple structure businesses can use to guide prospects from “just browsing” to becoming paying clients.
• How To Stop Posting Random Content – Why strategy matters more than volume when it comes to social media.
• The Power of Documenting, Not Just Showing – Why “here’s how we acclimatise a new dog” is far more valuable than another generic cute dog video.
• Why Testimonials Are Criminally Underused – How simple client stories and case studies can dramatically improve trust and conversions.
• What Zoo Elephants Can Teach You About Enrichment – How Zoo Atlanta’s new enrichment wall is another reminder that animals need stimulation, challenge, and innovation.

Thanks to this weeks awesome guest Steven Inala-Reedy! Find out more about Steven by clicking here now

Remember, the next PB & D Expo is taking place this week in Phoenix, Arizona on May 25th-28th. And you still have time to come on down and attend some seminars and check out the trade show. Grab a ticket and secure your place click here now

Huge thanks to this week’s amazing show sponsors, Cleanwise and Kuranda!

CleanWise helps pet care facilities clean smarter with automated wet/dry cleaning systems built for the real world, check them out here

Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable.They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kuranda here

Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here

Episode Highlights

[00:52] – Eve Molzhon previews her Pet Boarding Expo sessions on virtual assistants and gate control.[02:12] – Duane Carey discusses lead generation, AI, and why competition in pet care is increasing.[03:43] – Dom introduces the show, recording direct from the Pet Boarding & Daycare Expo West in Phoenix.[05:04] – Introduction to Steven Inala Reedy and the problem with “likes without conversions.”[07:13] – Dog News: Zoo Atlanta’s interactive enrichment wall for elephants and how daycare owners can use enrichment stories as powerful marketing.[12:20] – Steven joins the show and shares his background in digital marketing, agencies, and content strategy.[23:14] – The Alignment, Awareness & Engagement content framework explained.[25:40] – Practical daycare examples: documenting dog acclimatisation and client journeys.[34:57] – The mistake most businesses make: asking prospects to “marry them” too soon.[38:58] – How structure and planning reduce marketing burnout… and where to go to find out more about Stephen.

Have you ever spent hours tweaking social media, software, websites, or marketing only to realise nothing fundamentally changed?

And what if the real problem isn’t that you need more tactics but that you don’t have a clear strategy guiding them?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom breaks down one of the biggest problems holding pet business owners back: the confusion between strategy and tactics. Broadcasting ahead of the Pet Boarding & Daycare Expo West in Phoenix, Dom explains why so many owners get trapped in “busy work” — endlessly chasing new tools, platforms, and marketing hacks — without ever stepping back to decide what they actually want their business and life to look like.

Alongside this, Dom sits down with Alex Varney from Pinnacle Pets to talk leadership, staff development, positive reinforcement for teams, and the operational systems helping their facility thrive in a tougher economic climate.

In this episode, you’ll discover:

• Strategy vs Tactics (And Why It Matters So Much) – Why random marketing actions without a bigger vision often lead to burnout, frustration, and businesses owners don’t actually enjoy running.
• The “Map Room” Mentality – What Winston Churchill’s war rooms can teach daycare owners about zooming out and thinking strategically.
• Why Gurus Often Keep Owners Stuck – The danger of obsessing over TikTok, SEO, websites, and software without first deciding where your business is actually going.
• Quiet Hours & Calm Daycare Environments – How Pinnacle Pets dramatically reduced stress and noise levels with a simple operational change.
• Leadership Without Micromanagement – Alex explains how empowering staff to make decisions creates smoother operations and stronger retention.
• Positive Reinforcement for Humans – Why rewarding staff and clients the same way we reward dogs can completely transform culture and behaviour.

Thanks to this weeks awesome guest Alex Varney! Find out more about Alex by clicking here now

Remember, the next PB & D Expo is taking place in Phoenix, Arizona on May 25th-28th. That is just two weeks away. To grab a ticket and secure your place click here now

Huge thanks to this week’s amazing show sponsors, Cleanwise, Kuranda and Run Loyal!

Big thanks to our sponsors CleanWise,— helping pet care facilities clean smarter with automated wet/dry cleaning systems built for the real world, check them out here

Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable.They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kurandahere

Want better a better scheduling and booking app customized to your branding? Check out runloyal.com

Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here

Episode Highlights

[04:04] – Dom previews the upcoming Phoenix Expo and the mix of strategy and tactical learning available there.[07:30] – The Churchill War Rooms analogy and why every business owner needs a “map room” mindset.[10:06] – Why tactical marketing alone won’t fix a business lacking direction.[11:20] – Questions every owner should ask themselves about the future of their business.[15:27] – Alex Varney joins the show and shares updates from Pinnacle Pets.[17:37] – Quiet Hours: how turning down stimulation improved life for dogs and staff.[26:21] – The hard lessons learned from leadership mistakes and staff communication failures.[34:28] – Positive reinforcement for staff: how to encourage better behaviours in teams.[36:12] – Real-world examples of rewarding loyal clients and creating stronger advocacy.[40:29] – Why conferences reduce burnout, spark motivation, and fast-track business growth.

Have you noticed more dogs struggling in traditional group play more stress, more overstimulation, more behavioural issues?

And what if the future of daycare isn’t “more dogs” but better experiences for the right dogs?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom sits down with Mandy Ekins from Manners Matter Training & Dog Daycare to unpack one of the biggest shifts happening in the pet care industry right now: the move away from chaotic, warehouse-style daycare and toward structured enrichment experiences that actually improve dogs’ lives.

Mandy shares her fascinating journey from posting dog training ads on Craigslist to building one of the few remaining independently owned daycare businesses in her area, complete with enrichment programmes, day training, trick training, scent work, and customised canine experiences.

In this episode, you’ll discover:

• Why Traditional Daycare Is Breaking Down – The hidden problems with “warehouse-style” daycare and why more owners are looking for something different.
• The Trick Training Upsell That Changed Everything – How a simple “Trick of the Month” idea became the gateway to a full enrichment-based business model.
• How to Transition Clients into Enrichment – Mandy explains how she repositioned her services without losing her entire client base.
• The Psychology Behind Better Buy-In – Why framing enrichment as an “exclusive beta programme” dramatically increased client adoption.
• Why Smaller Groups Often Work Better – How reducing dog numbers actually improved the experience for dogs, staff, and owners.
• The Emotional Impact of Great Daycare – Real stories of senior dogs, health discoveries, and how daycare can genuinely improve quality of life.

Thanks to this weeks awesome guest Mandy Eakins! Check out Mandy’s facility and services here 

Remember, the next PB & D Expo is taking place in Phoenix, Arizona on May 25th-28th. That is just two weeks away. To grab a ticket and secure your place click here now

Huge thanks to this week’s amazing show sponsors, Kuranda and Run Loyal!

Built for dogs who destroy everything else, Kuranda beds are chew-proof, raised, and ridiculously durable.They keep dogs cool, comfortable, and off the hard floor — which is why kennels swear by them. Check out Kurandahere

Want better a better scheduling and booking app customized to your branding? Check out runloyal.com

Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[01:52] – Dom previews the upcoming Phoenix Expo and why events like this can accelerate business growth.[06:00] – Dog News: the husky who escaped the vet… to make a run for daycare instead.[07:15] – Why daycare should be positioned as enrichment, not just “dog babysitting.”[08:20] – Disney’s Animal Kingdom enrichment ideas and how daycares can steal them.[11:37] – Mandy joins the show and shares how she went from Craigslist trainer to daycare owner.[14:12] – Working alongside a veterinary behaviourist and building a different kind of daycare.[17:47] – Why Mandy intentionally reduced dog numbers inside the facility in order to offer a better service for both her and the dogs.[18:22] – The early origins of enrichment: Mandy’s “Trick of the Month.”[22:19] – Why some clients resisted change… and why its important to accept that you can’t please everybody all the time.[24:27] – The “exclusive beta programme” strategy that helped clients embrace enrichment.[36:15] – Competing against nearby franchises without becoming “cheap daycare.”[37:36] – Mandy opens up about the future of the business and the possibility of selling.

Have you ever felt like you’re working hard but missing new ideas, opportunities, or shortcuts that others are using?

And what if simply getting out of your facility for a few days could completely change the trajectory of your business?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom brings you a packed show focused on one of the fastest ways to accelerate your growth… getting in the room with other ambitious pet business owners. With the Pet Boarding & Daycare Expo in Phoenix just around the corner, Dom shares real conversations with owners who’ve used events like this to transform their confidence, pricing, services, and entire business direction.

You’ll also hear from Eve Molzhon from Dog Handler Academy, who breaks down two of the most practical and impactful areas most daycare owners are struggling with right now — delegation through virtual assistants… and improving safety and control inside your facility. Eve is a bona fide expert when it comes to these unique elements of pet care, and she goes in depth on how you can implement and improve them in your business.

In this episode, you’ll discover:

• Why You’re Stuck in the Day-to-Day – How being trapped “in” your business stops you from seeing the bigger opportunities right in front of you.
• The Real ROI of Attending Events – Why the biggest wins from expos aren’t always the sessions… but the conversations, connections, and ideas you take home.
• How Smart Owners Stay Ahead – Why top daycare operators continuously invest in learning, networking, and staying on the cutting edge.
• Virtual Assistants = More Time, More Growth – How outsourcing the right tasks can free up your headspace, improve operations, and help you scale faster.
• Why Most Owners Don’t Take Action (And How to Change That) – The difference between attending events… and actually using what you learn to grow your business.

Thanks to this weeks guest Eve Molzhon! Check out Dog Handler Academy here

You can hear more from Eve and all the other amazing speakers at PB & D Expo West, which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Huge thanks to this week’s amazing show sponsors, Natura Turf, Odercide and Turf Product Solutions.

Keep your grass. Lose the mud. Save your sanity with Natura Turf. To find out more click here now

Want better a better scheduling and booking app customized to your branding? Check out runloyal.com

Get the hair out, the stink gone, and your facility back under control, check out Turf Product Solutions here

Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[01:33] – Dom sets the scene: a packed episode and the countdown to the Phoenix expo.[02:36] – What’s happening at the expo: sessions, speakers, and why it’s a “reset moment” for your business.[04:27] – Real owner insights: why experienced operators keep coming back year after year.[06:28] – The power of stepping away from your business to gain a fresh perspective.[08:17] – Case study: turning ideas from an expo into new services, memberships, and revenue streams.[10:30] – Why competition in our industry is increasing so rapidly… and how to stay ahead.[13:06] – The importance of networking, idea sharing, and industry connections.[17:52] – Eve Molzhon joins the show to preview her upcoming sessions.[19:22] – Virtual assistants explained: how to reclaim your time and reduce overwhelm.[38:08] – How to get the most out of an expo (and avoid wasting the opportunity).

Have you noticed dog owners spending more than ever but your margins still feel tight?

And what if the biggest opportunity in your business right now is hiding in plain sight… in how your clients actually see their dogs?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom dives into a powerful shift happening right now in the pet care industry — one that could dramatically change how you price, position, and grow your business. Sparked by a fascinating article about “dinkwads” (dual income, no kids… with a dog), Dom explores why dogs are increasingly being treated like children — and why that means more money, more demand, and higher expectations from your clients.

Alongside this, Dom catches up with Allison Jacobs to talk about leadership, team development, and the systems needed to grow a business that doesn’t rely on you being there 24/7… plus a powerful real-world story from an expo attendee whose confidence (and pricing model) completely transformed after just one conversation with Dom.

In this episode, you’ll discover:

• The Affluent Client Shift – How dual-income, no-kids households are creating a new class of high-value customers for your daycare.
• Why Most Daycares Are Stuck in the Past – The danger of “warehouse-style” daycare models in a market that’s demanding more personalised, premium experiences.
• Confidence and Pricing – How one simple mindset shift helped a daycare owner raise prices, increase revenue, and change the trajectory of their business.
• Leadership That Scales – Alison Jacobs shares the lessons, mistakes, and systems behind building a team that can grow your business without burning you out.
• Why Expos Accelerate Growth – The hidden value of events: confidence, connections, and the kind of ideas that can transform your business overnight.

Thanks to this weeks guest Allison Jacobs! You can hear more from Allison and all the other amazing speakers at PB & D Expo West, which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Huge thanks to this week’s amazing show sponsors, Natura Turf, Odercide and Turf Product Solutions.

Keep your grass. Lose the mud. Save your sanity with Natura Turf. To find out more click here now

For your complete odour management solutions click here to check out Odercide at Odercide.com

Get the hair out, the stink gone, and your facility back under control, check out Turf Product Solutions here

Want to work with the World Leading Pet Business Coach?  Add your name to the waitlist for Dom’s Exclusive coaching program The Dog Daycare Success Academy now, by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[01:21] – Dom sets up a packed episode featuring industry trends, leadership insights, and real-world success stories.[02:30] – Why Phoenix is the perfect setting for growth, opportunity, and a fresh mindset.[05:22] – Real attendee story: how one conversation changed pricing confidence forever.[08:43] – A powerful follow-up story of resilience, growth, and business transformation.[11:30] – Dog News: “Dogs are the new babies” — and what that means for your business.[12:43] – The rise of “dinkwads” (dual income, no kids with a dog) and why they spend big.[14:52] – Why premium services, experiences, and enrichment are becoming the new standard.[17:01] – The growing gap between what clients want… and what many daycares still offer.[18:34] – How to position your business to capture this high-value market.[20:48] – Allison Jacobs joins to talk leadership, growth, and building scalable systems.[24:34] – The early leadership mistakes that nearly held Allison’s business back.[26:35] – A turning point: when poor systems collide with real-life challenges.[29:30] – How strong leadership allowed the business to grow… even during Allison’s health crisis.[31:00] – The DOGCARE leadership framework and how it helps owners regain control.[35:00] – Why better leadership = less stress, more settled staff, and more scalable growth.

Have you ever felt like you hit a profit ceiling in your business no matter what strategies you try?

And what if the real thing holding you back isn’t your marketing, your pricing… or your team… but what’s going on in your own head?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom delivers a powerful and honest deep dive into one of the most overlooked drivers of business success… your money mindset. Broadcasting ahead of the upcoming Pet Boarding & Daycare Expo in Phoenix, Dom breaks down the hidden beliefs that quietly cap your income, limit your growth, and keep you stuck operating at the same level year after year.

Alongside this, you’ll hear from Sean Felty (Greenlin Pet Resorts & Next Tree Strategies), who shares practical, real-world insights on controlling labour costs — one of the biggest profit leaks in any daycare. Plus, there’s real stories from past expo attendees who’ve transformed their businesses after taking action.

In this episode, you’ll discover:

• The “Financial Thermostat” That’s Holding You Back – Why your income often settles at a level you subconsciously believe you deserve… and how that keeps you stuck.
• Why Making More Money Feels Hard (And What to Do About It) – How growing up, past experiences, and beliefs about work can limit your ability to scale.
• More Money = More Problems? – The hidden fear that stops owners from pushing for growth… and how to reframe it.
• Labour Costs Under Control – Sean Felty explains how to tie staffing levels to demand, build better schedules, and stop payroll eating your profit.
• Why Events Change Everything – Real stories from daycare owners who increased prices, boosted revenue, and gained confidence almost instantly after attending an industry expo.

Thanks to this weeks guest Sean Felty. Check out Sean’s Labor Lens clicking here now

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Huge thanks to this week’s amazing show sponsors, Natura Turf, Odercide and Turf Product Solutions.

Keep your grass. Lose the mud. Save your sanity with Natura Turf. To find out more click here now

For your complete odour management solutions click here to check out Odercide at Odercide.com

Get the hair out, the stink gone, and your facility back under control, check out Turf Product Solutions here

Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[01:30] – Dom introduces a packed episode featuring lessons on mindset, labour strategy, and real-world success stories.[04:30] – Why money mindset is one of the biggest hidden bottlenecks in business growth.[05:30] – The “financial thermostat” concept and how owners subconsciously cap their income.[08:30] – Belief #1: “Making money should be hard” — and how this limits your ability to scale.[12:30] – How systems, teams, and pricing create leverage (not more hours).[13:30] – Belief #2: “More money means more problems” — and the fear that keeps owners playing small.[15:30] – Why many owners cap their income at the level of their previous job.[16:30] – Belief #3: “I’m not worth it” — and how this shows up in your pricing.[18:30] – Why affluent clients think differently… and how this changes your entire business model.[19:00] – Jim Rohn’s principle: why who you spend time with shapes your results.[20:00] – Sean Felty joins to break down labour costs and why scheduling is the real lever.[25:00] – Labour hours per pet: the key metric most owners aren’t using.[29:00] – The balance between caring for your team and controlling costs.[34:00] – Case study: reducing labour from 60%+ to 45% and saving thousands per pay period.[39:00] – Real attendee stories: raising prices, selling more add-ons, and gaining instant confidence.

Have you ever stopped to consider that the real problem might be something you can’t even see?

And what if improving your air quality could protect your dogs, your staff and save your business tens of thousands in lost revenue?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom tunes in from Boston while coaching his Dog Daycare Success Academy members, before sitting down with Annette Uda from Aerapy Animal Health for a fascinating and eye-opening conversation about something most pet business owners never think about… the air inside their building.

Annette shares the deeply personal story behind her company, how a frustrating and ultimately heartbreaking experience with her own dog led her down the path of researching indoor air quality… and how that journey has since helped thousands of facilities create safer, healthier environments. 

But before all that, Dom also dives into some thought-provoking dog news around early dog domestication, and what it really tells us about how dogs are wired… and why enrichment isn’t a luxury, but a necessity.

In this episode, you’ll discover:

• The Invisible Risk in Your Facility – Why viruses, bacteria, and airborne contaminants spread faster than you think… and why cleaning surfaces alone isn’t enough.
• Air Quality vs Illness Outbreaks – How poor air circulation and airborne particles can quietly fuel kennel cough, influenza, and other costly issues.
• From Personal Tragedy to Industry Solution – The emotional origin story behind Aerapy Animal Health and how one dog’s legacy is now protecting thousands more.
• What the Research Actually Shows – The results of a three-year shelter study that reduced respiratory infections by up to 87%.
• Why “Safe and Clean” Isn’t the Same Thing – The critical difference between moving air… and actually disinfecting it.

Thanks to this weeks guest Anette Uda. Check out Aerapy Animal Health by clicking here now

 Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Huge thanks to this weeks amazing show sponsor, Odercide. For your complete odour management solutions go to Odercide.com

Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom opens the show from Boston and shares what he’s been coaching clients on around growth, profit, and scaling.[01:30] – Introduction to Annette Uda and the focus on indoor air quality in pet care facilities.[04:00] – Dog News: new research on dog domestication and the idea that dogs may have chosen humans.[06:32] – What early dog behaviour teaches us about enrichment, purpose, and modern daycare mistakes.[09:22] – Why boredom and lack of stimulation are behind many behavioural issues in daycare dogs.[11:20] – Annette shares her personal story and how her dog’s health struggles led to a breakthrough.[16:23] – What’s actually in the air: viruses, bacteria, and microscopic particles affecting dogs and humans.[21:06] – The shelter study results: reducing respiratory infections by up to 87%.[24:10] – Why modern buildings trap harmful airborne particles instead of removing them.[27:00] – Droplets vs airborne transmission: what most people misunderstand about how illness spreads.[30:14] – The difference between filtration, ionisation, and UV air disinfection.[34:00] – Real-world case studies: outbreaks, shutdowns, and how facilities recovered.[37:18] – Why attending industry events like the Pet Boarding & Daycare Expo can transform your business.

Have you ever looked at another pet business in your town and wondered why they seem to attract better clients, charge higher prices, and make it all look easier?

And what if the real key to making more money in your business wasn’t doing more… but positioning what you already do in a much smarter way?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom goes back to his business coaching roots and lays out five simple but powerful ways to make your dog daycare or pet resort appear more premium, more exclusive, and more desirable to the kind of clients you actually want.

Broadcasting from Town Farm before heading off to Boston, Dom also shares a handful of timely promotional ideas around National Hug Your Dog Day, unpacks a couple of useful dog news stories, and explains why “new” remains one of the most powerful forces in marketing — especially when it comes to keeping your existing clients excited and spending.

Along the way, he breaks down why premium pricing is often easier to sell than mid-market services, why niching and expertise matter more than ever in a crowded market, and why scarcity and exclusivity can transform the way your business is perceived almost overnight.

Tune in to discover:

• Premium Pricing That Pulls People In – Why charging more can actually make your business easier to sell, not harder.
• The Power of Being Specialised – How niching down makes you more memorable, more desirable, and easier to market.
• Why Expertise Changes Everything – How becoming the obvious expert in your town helps you command higher prices.
• Personality, Polarisation, and Trust – Why putting more of yourself into your marketing attracts better-fit clients.
• Scarcity and Exclusivity – How making your business feel harder to access can instantly make it more attractive.

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:52] – Dom opens the show, sets up the premium positioning theme, and explains why this matters if you want to make more money without adding more dogs.[01:30] – National Hug Your Dog Day: two ways to use it in your marketing, from staff photos to dog safety education.[03:59] – Why “common sense” content builds trust, cuts through the noise, and positions you as the sensible expert in town.[04:55] – Why clients always want something new — and how fresh promotions and experiences keep them engaged and spending.[06:00] – Dog News: a Wall Street Journal story on inflation, rising daycare prices, and why higher prices often don’t reduce demand.[09:03] – A luxury dog hotel goes viral with a recruitment ad — and why hiring should be treated like a marketing event.[17:07] – Dom introduces five premium positioning strategies that can help your business appear more affluent, desirable, and profitable.[19:23] – Why premium pricing works: the Rolls-Royce vs Ford analogy and what it means for your daycare.[24:57] – The power of being specialised: how niching down makes your business easier to market and easier to grow.[31:10] – Expertise, personality, and exclusivity: how to become the obvious premium choice in your town.

Have you ever looked back at a decision you made and thought, “What the hell was I thinking?”

And what if some of the biggest wins in business only come after you’ve made — and learned from — a few expensive mistakes first?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom marks April Fools’ Day with a slightly different kind of show — a brutally honest look at the mistakes that pet business owners make over and over again, and how to avoid them before they cost you time, money, profit, and peace of mind.

Recording with Derek snoring in the background, Dom shares a mix of cautionary tales from the wider business world — from Coca-Cola and Blockbuster to Disney and Dyson — before bringing it all back to the pet care industry and the very real errors he sees dog daycare owners making every single day.

Along the way, he also confesses to some of his own more painful business mistakes, explains why Q1 is a good time to get your head back into “business owner mode,” and shares a handful of creative April promotional angles you can use to generate more revenue this month.

In this episode, you’ll discover:

• The Pricing Mistake That Breaks Everything – Why undercharging doesn’t just hurt profit… it damages the whole business model.
• Positioning Problems – How trying to serve everyone leaves you blending in, competing on price, and attracting the wrong clients.
• Why Pretty Websites Don’t Sell – The big difference between a brochure website and a website that actually converts.
• The Cost of Going It Alone – Why some of the most expensive mistakes happen when owners try to figure everything out themselves.
• Systems, Strategy, and Smart Decisions – How to stop repeating the same painful errors and start building a stronger business.

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:52] – Dom opens the show, sets up the April Fools theme, and asks the big question: how did Q1 really go for your business?[03:57] – April promotional ideas: Easter, National Pet Month, Songkran, Honesty Day, and how to use them to generate fresh sales.[10:10] – Why selling more to existing clients is easier, faster, and far more profitable than chasing new ones.[14:15] – April Fools in the wider world: from spaghetti trees to the left-handed Whopper.[15:29] – Big business mistakes: Coca-Cola, Nokia, and Blockbuster — and what pet business owners can learn from them.[19:30] – Why stepping outside your business helps you spot opportunities and avoid expensive blind spots.[21:26] – Mistake #1: pricing your business too low and slowly strangling profit, growth, and freedom.[27:00] – Mistake #2 and #3: poor positioning and brochure-style websites that fail to convert browsers into buyers.[31:30] – Mistake #4 and #5: trying to do everything yourself and throwing money at the wrong problem.[35:00] – Mistake #6 to #10: weak copy, playing it too safe, lack of systems, bad partnerships, and building the wrong kind of business.

You’re busy. Dogs everywhere. Calendar full.

And yet… the money doesn’t match the effort.

Maybe your pet business isn’t actually sick… or are you just treating the wrong symptoms?

Well, before you spend a ton of money on ads, SEO, a new website, or another shiny new fix…is it worth identifying what’s really broken?

See, the fastest way to grow your dog daycare, isn’t trying to improve everything at once… but diagnosing the right problems first!

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom records from the beach in the North East of England and dives into one of the most important questions any pet business owner can ask:

What is actually holding my business back right now?

Using insights from a recent conversation with Teija Heikkilä from Pet Vet M&A, Dom breaks down the value of doing a proper top-to-bottom 360 business evaluation — not just to find out what your business might be worth one day, but to understand what needs fixing today.

There’s important lesson on profit and pricing, as well as how to tune up your wider marketing engine.

This episode walks through the five key areas every daycare owner should be auditing before they spend another penny trying to “fix” the wrong thing. Along the way, Dom also shares why time away from the business sharpens your thinking, why busy does not equal profitable, and how the wrong kind of help can sometimes send you even further in the wrong direction.

In this episode, you’ll discover:

• The Dog Daycare Diagnosis – Why you should never prescribe a fix before you know what’s actually wrong.
• Profit Before Panic – How to assess whether your services are really making money or just keeping you busy.
• Pricing, People, and Pipeline – The three big areas where hidden growth opportunities often sit.
• Playbook Power – Why a business that only lives in your head will always be harder to grow and sell.
• Marketing Assets That Matter – How systems like memberships, lead magnets, onboarding, and automations multiply business value.

Huge thanks to Teija Heikkilä from Pet Vet M&A for sharing her wisdom. Click here to find out more about Pet Vet M & A.

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Want to work with the World Leading Pet Business Coach?  Join Dom’s Exclusive coaching program The Dog Daycare Success Academy now by clicking here

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights:

[00:51] – Dom records from the beach and explains why this episode is one worth listening to right until the end.[03:08] – Fresh off the plane from Spain: why time away from the business helps you think better and lead better.[07:51] – The vet analogy: why diagnosing a problem properly matters before you spend money trying to fix it.[11:00] – Why throwing money at SEO, social media, or ads can backfire if you haven’t identified the real bottleneck.[13:21] – Teija Heikkilä explains Pet Vet M&A’s 360 Business Evaluation and how it reveals what’s really driving value.[18:34] – Why most owners are surprised by how interconnected labour, pricing, and revenue really are.[24:30] – The first area to audit: profit — and why being busy tells you almost nothing useful.[28:48] – Pricing as a growth lever: why most owners ask the wrong question when it comes to what they should charge.[31:30] – People, pipeline, and playbook: the systems and structure your business needs to stop depending entirely on you.[38:34] – The forgotten marketing system: how memberships, lead magnets, newsletters, and automations make your business far more valuable.

If you doubled your prices tomorrow, would your business collapse… or would you simply make more money and start attracting a different kind of client?

And what if the secret to making significantly more money wasn’t squeezing in more dogs… but deliberately designing a business for affluent dog owners who happily pay for a better experience?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom continues the deep dive into the Affluent Attraction Strategy, explaining why the most profitable pet businesses intentionally position themselves at the top end of the market.

Fresh off a relaxing trip to Spain, Dom also talks about the importance of protecting your time and energy as a business owner — why taking proper breaks actually makes you a better leader, and how creating space away from the business allows better ideas and strategies to develop.

Dom delivers a masterclass on pricing psychology and premium positioning, as well as touching on why most daycare owners accidentally trap themselves in the crowded middle of the market. This episode breaks down exactly how affluent-focused businesses attract better clients, create stronger margins, and build calmer, more profitable operations.

In this episode, you’ll discover:

• The Affluent Attraction Strategy – Why targeting wealthier dog owners transforms the economics of your daycare.
• Escaping the Crowded Middle – How most pet businesses drift into price wars and tight margins without realising it.
• Premium Pricing as a Signal – Why higher prices act like a filter that attracts the right clients and repels the wrong ones.
• Experience Over Convenience – How affluent owners buy enrichment, adventure, and lifestyle upgrades for their dogs.
• Designing a Premium Business – Why fewer dogs, higher margins, and happier staff create the strongest long-term model.

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition or click here 

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom opens the episode and introduces part two of the Affluent Attraction Strategy.[02:00] – Broadcasting from Spain: why intentional downtime makes you a better entrepreneur and leader.[03:54] – Why business owners must delete, delegate, or redesign tasks that drain their energy.[06:30] – The lies entrepreneurs tell themselves about being “too busy” to prioritise their own wellbeing.[10:14] – Dom begins part two of the affluent attraction deep dive and explains why premium positioning works everywhere.[12:30] – Why most dog daycares drift toward the crowded middle of the market — and why that hurts margins.[15:00] – Pricing as a signal: how higher prices attract more affluent dog owners.[18:48] – Fewer dogs, better economics: how premium facilities create stronger margins with lower capacity.[22:30] – Understanding affluent buyers: how values, identity, and experience influence their purchasing decisions.[26:00] – The mindset barrier that stops most owners from raising prices and moving upmarket.[29:23] – Turning your daycare into a premium experience business rather than a busy warehouse of dogs.[32:46] – Dom previews his upcoming training session at the Pet Boarding & Daycare Expo West in Phoenix.

If your facility was completely full tomorrow, would that actually make you richer — or just more stressed?

And what if the real path to profitability wasn’t squeezing in more dogs… but attracting better clients who happily pay more for a better experience?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom dives deep into a concept that could radically change the way you think about pricing, marketing, and the clients you serve. 

Fresh off a trip to Dublin (where even the Guinness Storehouse has been thoroughly “Disnified”), Dom shares lessons on long-game thinking in business, why most owners focus on short-term marketing tactics instead of building lasting assets, and how premium experiences command premium prices.

With new luxury travel offerings including cruise ships offering gourmet meals for dogs, the world of pet care is undoubtedly shifting toward personalised, high-value experiences. The question is — are you positioning your business to attract the affluent dog owners who want them? 

Dom explains why the traditional “warehouse model” daycare — packed with dogs but struggling to turn a real profit — is becoming outdated, and how smart operators are moving toward a premium experience model that creates happier staff, calmer dogs, and significantly better margins. 

In this episode, you’ll discover:

• The Affluent Attraction Strategy – Why targeting wealthier dog owners can dramatically improve profit without increasing capacity.
• Busy vs Profitable – How the “warehouse model” daycare keeps owners exhausted while margins stay painfully thin.
• Premium Positioning – Why businesses like Disney and Emirates charge more by designing experiences affluent clients want.
• Building Long-Game Marketing Assets – Why books, lead magnets, and testimonials create lasting growth while social media posts disappear overnight.
• Better Clients, Better Business – How charging higher prices attracts clients who buy more, complain less, and refer their equally affluent friends.

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom opens the episode and previews a deep dive into the Affluent Attraction Strategy.[02:02] – Dom shares highlights from a recent trip to Dublin and why the Guinness Storehouse is a perfect example of “Disnifying” an experience.[05:50] – The 9,000-year Guinness lease and what it teaches about long-term thinking in business.[07:38] – Marketing assets vs social media noise — why lead magnets, books, and testimonials create lasting growth.[13:00] – Dog News: travelling across the Atlantic with your dog aboard the Queen Mary 2.[18:37] – Why being known for something specific makes marketing dramatically easier.[20:00] – The “warehouse daycare” problem: busy facilities that still struggle to turn a real profit.[22:31] – Why attracting better clients is far more powerful than simply attracting more dogs.[28:23] – Why affluent clients are more stable, more loyal, and more likely to buy additional services.[34:10] – Why higher prices improve staff morale, client experience, and dog wellbeing.

When was the last time you seriously reviewed your pricing — not just for a once-a-year increase — but as an ongoing strategy?

And if labour and pricing are the only two levers that truly move cashflow, valuation, and long-term freedom… why do so many owners hesitate to pull them?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom builds on a powerful conversation with Teija Heikkilä from Pet Vet M&A and breaks down what really drives profitability in pet care businesses. According to Teija, there are only two big levers that materially move business value: payroll and pricing.

Dom unpacks what that means in practical terms — from understanding labour ratios and eliminating inefficiencies, to getting comfortable charging what your services are actually worth. Along the way, he shares lessons from Disney’s premium pricing evolution, the psychology of fear around rate increases, and why underpricing doesn’t make you an ethical owner, but instead limits your ability to build a better facility, hire better staff, and create better outcomes for dogs.

In this episode, you’ll discover:

• The Two Levers That Matter – Why payroll and pricing are the only numbers that truly shift profit and valuation.
• Fear vs Reality – How emotional attachment and guilt keep owners stuck undercharging.
• Disney-Level Pricing Confidence – Why premium positioning attracts better clients and builds stronger businesses.
• Enrichment as a Revenue Multiplier – How selling structured add-ons dramatically increases margin without adding dogs.
• Fresh Eyes, Faster Growth – Why investing in coaching and external perspective removes blind spots and accelerates progress.

Episode Highlights

[00:51] – Dom opens the episode, reflects on travel, masterminds, and why getting out of your town sharpens your thinking.[04:30] – Dog News: “Genius dogs” learn by eavesdropping — and how to turn word association into a powerful marketing campaign.[07:13] – Using emotional triggers and brand conditioning to create stronger client loyalty.[13:01] – Teija Heikkilä explains the two big financial levers that determine business value: payroll and pricing.[17:18] – Labour ratios, inefficiencies, and why anything over 50% payroll demands immediate attention.[18:53] – The psychology of pricing fear — and why caring owners often become their own bottleneck.[28:24] – What Disney teaches us about premium pricing, positioning, and becoming comfortable not being for everyone.[31:29] – Why underpricing limits your ability to improve facilities, staff training, and long-term sustainability.[34:00] – Enrichment as low-hanging fruit: how selling more to existing clients instantly boosts revenue.[38:22] – Why fresh perspective, coaching, and live events remove emotional bias and unlock growth.

Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

When was the last time you stepped outside your facility — not to escape the chaos— but to study how other businesses engineer spending, loyalty, and experience?

And if even billion-dollar theme parks leave money on the table… what might you be missing?

In this week’s episode of the Pet Boarding & Daycare Podcast, Dom shares insights fresh off the plane from Orlando, where he attended a mastermind, held an event, visited both Disney and Universal, and spent a small fortune as a result (purely for research purposes, obviously).

It’s a lesson in finding the hidden money in your business (something Disney are absolute masters at doing), engineering unforgettable and gossip-worthy experiences for your clients, and why growth-minded owners must deliberately expose themselves to better ideas. 

Dom breaks down the key difference he noticed between Disney and Universal when it comes to monetising their attractions and how that directly mirrors what most pet care facilities are (and aren’t) doing with meet-and-greets, inductions, add-ons, and upsells.

Alongside that, you’ll hear the first snippet in a new mini-series with Teija Heikkilä from Pet Vet M&A on building a business that’s ready to sell — and why running your business as if you could sell tomorrow actually makes it calmer, more profitable, and more enjoyable today.

Plus, there’s details on the newly opened registration for Pet Boarding & Daycare Expo West in Phoenix with Rebecca Shipman.

In this episode, you’ll discover:

• Money Hidden in Plain Sight – Why every business, even Disney, leaves revenue opportunities untapped.
• Engineered Spending – How great operators design environments that make buying feel natural and valuable.
• The Meet & Greet Goldmine – Why new client onboarding should never rely on “they’ll just buy if they love us.”
• Mastermind Momentum – How proximity to smarter operators accelerates breakthroughs and speeds up growth.
• Build to Sell Thinking – Why running your business like it’s always sale-ready improves margins, systems, and sanity.

Huge thanks to Teija Heikkilä from Pet Vet M&A for sharing her wisdom. Click here to find out more about Pet Vet M & A.

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Remember, the next big Barkleigh event is the PB & D Expo West which this year is taking place in Phoenix, Arizona, and…registration is now open. To secure your place click here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom opens the episode, reflects on 90-day goals, and previews a packed show.[03:02] – Fresh off the plane from Orlando: why investing in masterminds speeds up growth and reduces business loneliness.[05:39] – Meeting Barry Jacobson (Club 33, Golden Oaks) and marketing legend Brian Kurtz — and the confidence of true experts.[08:43] – Hidden money in your business: the question every operator should be asking.[11:20] – Disney vs Universal — and the glaring monetisation difference most businesses ignore.[15:32] – Backend sales, engineered experiences, and why spending can feel like part of the magic.[18:25] – Why exposing yourself to better businesses sparks smarter decisions at home.[21:03] – Teija Heikkilä on building a business you can sell tomorrow — and why that mindset changes everything.[27:10] – Burnout vs optimisation: how small financial tweaks can dramatically increase business value.[35:33] – Pet Boarding & Daycare Expo West preview: Phoenix location, keynote highlights, and why live events matter.

Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Have you ever worried that specialising or niching your services would shrink your audience…when it might actually do the exact opposite?

And what if focusing on a specific type of client, dog, or service could make your marketing easier, your pricing stronger, and your business more profitable?

In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson dives into the powerful, and often misunderstood, concept of niching and specialisation in pet care businesses. Sparked by another catch-up with Rebecca Shipman from Pet Boarding & Daycare Magazine, Dom explores how the magazine’s special cat-focused issue highlights a major opportunity inside the industry: becoming known as a specialist instead of just another general provider.

Alongside insights from the latest magazine edition, Dom shares real-world examples from his own business journey from his niche adventure dog walking and targeted training services, to specialised coaching programmes and enrichment-based daycare positioning. The episode also includes practical promotional strategies designed to help owners reset momentum, generate revenue quickly, and position themselves as community leaders and trusted experts.

In this episode, you’ll discover:

• The Specialist Advantage – Why niching helps you charge higher prices and attract more committed clients.
• Becoming Easy to Find – How focusing your services makes marketing, SEO, and referrals dramatically easier.
• The White Hot Centre Strategy – How positioning yourself as a connected community leader strengthens trust and influence.
• Momentum Marketing – Fast promotional ideas to generate revenue when business slows down.
• Educational Marketing That Sells – Why communication, storytelling, and value-driven content create loyal, long-term clients.

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom previews the episode, introduces the magazine’s niche-focused issue, and explains why specialisation is becoming a major growth strategy in pet care.[03:49] – Dog News: Amazon Ring’s AI-powered lost dog tracking feature and how technology is creating new community-based service opportunities.[05:45] – How building strong local relationships can position your facility as the central hub for pet owners in your town.[10:05] – Dom sits down with Rebecca Shipman to explore the latest Pet Boarding & Daycare Magazine and its cat-specialised industry insights.[12:22] – Why cat boarding and other specialised services are growing rapidly — and the untapped revenue opportunities they create.[20:18] – Dom shares his personal business journey and how niching helped him attract affluent clients and build stronger brand positioning.[23:27] – The biggest fear owners have about specialising — and why narrowing your focus often expands your opportunities.[26:06] – How niching simplifies marketing, improves content creation, and strengthens search visibility.[28:2] – Promotional reset strategies: creative event marketing ideas tied to holidays, seasonal promotions, and themed enrichment weeks.[31:15] – Educational marketing in action: using storytelling, entertainment, and dog behaviour education to increase client loyalty and sales.

Huge thanks to our fantastic show sponsors Canine Lab Testing.You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Is charging for enrichment, upgrades, or premium services genuinely unethical… or is it actually better for dogs, staff, and your long-term business health?

And could sticking to an all-inclusive model quietly limit your profit, your service quality, and your ability to stand out in a more competitive pet care market?

In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson dives into one of the most debated topics in the pet care industry: all-inclusive pricing versus add-on service models, and why many owners are unknowingly leaving money, opportunies, and client satisfaction on the table.

Drawing on years of consulting with dog daycares and pet resorts across the world, Dom breaks down the emotional, ethical, and strategic arguments owners use to justify all-inclusive pricing before unpacking the real business, behavioural, and customer-experience reasons why structured service ladders often produce better outcomes for all.

Along the way, Dom shares lessons from Disney storytelling, cruise ship revenue models, airline seating structures, and real-world enrichment programme implementation to show why offering choice isn’t about charging more but rather about delivering better.

In this episode, you’ll discover:

• The All-Inclusive Pricing Myth – Why offering everything for one price often limits profitability and service quality.
• Care vs Commercial Reality – How charging for premium enrichment doesn’t reduce care… it improves outcomes.
• Volume vs Margin Thinking – Why the most successful pet businesses shift from more dogs to higher-value services.
• Client Psychology and Choice – Why dog owners actively want upgrade options (and often feel disappointed without them).
• The Hidden Power of Backend Sales – How add-ons, upgrades, and experience enhancements quietly drive sustainable growth.

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights:

[00:51] – Dom opens the episode and introduces the all-inclusive vs add-on pricing debate dominating the pet care industry.[03:00] – Lessons from masterminds and Disney’s Animal Kingdom: why storytelling and experience design create standout businesses.[11:54] – Dog News: debunking common dog training myths and how simple, localised content builds marketing authority.[17:30] – The emotional argument behind all-inclusive pricing and why many owners link charging more with caring less.[21:00] – Why enrichment consistency often fails inside volume-based business models.[23:30] – Good, Better, Best pricing ladders and how service tiers increase profit without adding new clients.[26:53] – The fear of upselling and why most sales resistance is actually a communication problem.[29:00] – Cruise ships, airlines, and luxury hospitality: how premium upgrades drive massive backend revenue.[31:30] – Front-end sales vs backend sales and where long-term business profitability is really built.[33:30] – Why choice, personalisation, and optional upgrades lead to better dog experiences and stronger client loyalty.

Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Have you ever considered that the bedding, cushioning, and physical comfort inside your facility could be one of the biggest opportunities to improve behaviour, client confidence, and revenue?

And what if enrichment didn’t always require more labour…but instead could quietly increase value while using the space you already have?

In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Fred Silber from Pet Therapeutics to explore one of the fastest-growing areas of enrichment: comfort-driven enrichment — and why the sense of touch is becoming a major differentiator for premium dog daycares and pet resorts.

Fred has spent decades working in pet product design and behavioural comfort solutions, helping facilities move beyond basic raised cots and into structured, science-backed comfort environments that reduce fear, anxiety, and stress in boarding dogs.

Together, Dom and Fred unpack how luxury-style bedding, pressure-based comfort, and smart enrichment bundling are helping facilities improve dog wellbeing, increase customer retention, and unlock new revenue streams — often with minimal additional labour.

In this episode, you’ll discover:

• Comfort as the Missing Enrichment Pillar – Why touch and pressure-based comfort plays a major role in reducing stress and anxiety.
• Design for Luxury, Proven for Profit – How premium bedding and comfort upgrades create powerful upsell opportunities.
• Bundling for Bigger Returns – Why using comfort items as anchor upgrades dramatically increases package value.
• Near-Zero Labour Enrichment – How comfort-driven upgrades increase perceived value without increasing staffing pressure.
• Retention Through Experience – Why facilities using luxury comfort environments are holding onto clients longer and defending against competition.

Huge hanks to my awesome guest Fred Silber for sharing his knowledge. Find out more about Pet Theraputics by going to PetTheraputics.net

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom opens the episode with a lesson from The Apprentice, and why business owners must stop confusing activity with achievement.[07:16] – Dom challenges listeners to focus on the high-impact activities that truly move their business forward.[10:21] – Dog News: Westminster Best in Show inspires creative marketing and user-generated content ideas for daycare owners.[12:28] – Meet Fred Silber and the growing concept of comfort-driven enrichment in pet care.[13:12] – Why the sense of touch is often overlooked, and how pressure-based comfort helps reduce fear and anxiety.[14:17] – Luxury bedding bundles, upgrade packages, and the real-world profitability operators are seeing.[17:25] – The science behind leaning, compression, and why dogs naturally seek supported resting environments.[21:17] – Senior dogs, anxious dogs, and creating comfort solutions for different behavioural and physical needs.[25:39] – Near-zero labour enrichment and how comfort upgrades improve guest experience without adding staff workload.[30:30] – Selfie stations, front-desk sales opportunities, and using comfort products to drive client engagement and retention.

Huge thanks to our fantastic show sponsors Canine Lab Testing.

You can learn more about their fast, reliable parasite testing solutions at:

www.caninelabtesting.com

Have you ever wondered what actually separates a pet business that gets funded, built, and launched from one that stays stuck in planning limbo?

And what if a business plan wasn’t just a box-ticking exercise for the bank… but a tool to clarify your vision, your values, and the business you really want to build?

In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Claire Pickens, founder of Clarity Group, to unpack the surprisingly personal, practical, and often misunderstood world of business planning for pet care businesses.

Claire has spent three decades inside the animal industry — as an employee, owner, executive, and now as the go-to specialist helping pet resort and veterinary entrepreneurs turn ideas into fully-formed, fundable, future-proof business plans.

Together, Dom and Claire break down what actually goes into a strong plan, why most owners rush this stage, and how writing things down now can save years of expensive mistakes later.

In this episode, you’ll discover:

• Business Plans That Keep You Honest – Why writing your vision down matters long after the bank has said yes.
• From Passion to Paper – How to turn scattered ideas into a clear, logical plan investors can trust.
• Small Business at Heart – Why even large-scale operators succeed by thinking in small-business detail.
• Eight Steps to Clarity – The simple framework Claire uses to structure every successful plan.
• De-risking the Dream – How market research, staffing, operations, and projections protect you from costly surprises.

Thanks to my awesome guest Claire Pickens for sharing her wisdom. Find out more about Claires services by going to SmallBusinessDreams.com

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights:

[00:51] – Dom sets the scene and introduces why business planning is the missing step for many pet entrepreneurs.[02:30] – A Town Farm renovation story — and the powerful business analogy of clearing space before you can build something new.[09:30] – Why chasing too many projects at once leads to overwhelm, and how deleting before adding creates momentum.[14:40] – Meet Claire Pickens: three decades in animal care, from barn work to executive leadership to business planning.[17:30] – Why experienced executives are now entering pet care — and the fresh thinking they’re bringing with them.[25:05] – The real purpose of a business plan — and why the numbers aren’t the most important part.[30:12] – Claire’s eight-step planning process, from elevator pitch to market analysis to financial projections.[33:39] – The question most owners never ask: how many people do you actually want to manage?[38:00] – Hidden surprises in insurance, utilities, staffing, and emotional client management — and why planning exposes them early.[41:00] – How Claire turns years of scattered ideas into a bank-ready, 20–30 page plan in under 60 days.

Huge thanks to our amazing show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Or worse, have you become nose-blind to something your clients notice the second they walk in?

Did you know scenting wasn’t just about odour control…but one of the simplest ways to create a high-value, premium brand experience?

In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson sits down with Kevin Rhodes from Air Essentials to explore one of the most overlooked elements of experiential marketing in pet care: scent. And we don’t mean scent work, we mean how your facility actually smells.

Kevin has spent nearly a decade working with luxury hotels, resorts, and now pet boarding facilities, helping those businesses eliminate odours, create instant positive first impressions, and build memorable brand environments through professional scenting systems.

In this conversation, Dom and Kevin unpack why pet facilities often become nose-blind to their own environment, how scent links directly to memory and emotional recall, and why top hospitality brands treat smell as part of their brand identity, not an afterthought. They dive into odour mitigation, branded signature scents, seasonal scenting, anxiety-reducing pet-safe fragrances, and how facilities are quietly using scent to increase perceived value, client trust, and repeat bookings.

In this episode, you’ll discover:

• Odour vs Experience – Why scent solves hygiene and brand perception at the same time.
• First Impressions That Last – How smell links to memory, emotion, and instant trust.
• Blind Spots in Your Facility – Why facility owners miss what clients notice the moment they walk in.
• Signature & Seasonal Scents – How luxury brands use scent to build identity and keep experiences fresh.
• Premium Perception – Why a clean, consistent scent quietly signals care, quality, and value.

Thanks to my awesome guest Kevin Rhodes for sharing his wisdom. Find out more about AirEssentials by going to AirEssentials.com

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights:

[00:51] – Dom introduces the episode and explains why scent is one of the most overlooked opportunities in pet care.[02:07] – A personal update from Dom on why focus and clarity matter when building a business that stands out.[07:30] – Dog news: the rise of wellness in pet care, and what modern pet parents are willing to pay more for.[11:30] – Meet Kevin Rhodes from Air Essentials — the man helping luxury hotels and now pet boarding facilities that want to smell as good as they look.[13:30] – Why even clean facilities can suffer from hidden odour problems, and how nose-blindness catches most owners out.[14:53] – How scent links directly to memory and emotional recall, and why first impressions are formed in seconds.[17:43] – Why plug-ins, sprays, and candles don’t solve the real issue, and what professional scenting systems do differently.[19:49] – Signature scents, seasonal aromas, and how luxury brands use smell to build identity and recognition.[28:30] – The study showing dogs prefer certain scents, and how specific fragrances can reduce anxiety in pet environments.[38:00] – Disnifying, “five-sensing” environments, and why scent is the heavyweight champion of premium experience design.

Huge thanks to our amazing show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Do you want to add enrichment… but feel like it will be complicated, expensive, or hard to execute?

And what does good enrichment actually look like when it’s done properly — for the dogs, the staff, and the business?

In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson  sits down with Jess Okon from Blue Nine Pet Products for a wide-ranging, packed conversation on where pet care enrichment is heading, and why it’s fast becoming the defining factor between average daycares and premium facilities.

Jess shares real-world experience from managing high-volume daycares, building boarding and training departments, and working with facilities across the country. Together, Dom and Jess unpack how enrichment has evolved from simply “letting dogs play” into structured brain work, smaller groups, calmer environments, and personalised dog experiences — and why clients are increasingly willing to pay for exactly that.

They dive in to understanding every individual pet’s preferences, simple enrichment ideas that cost almost nothing to pull off, and why mental stimulation beats endless physical exercise every time.

In this episode, you’ll discover:

• Play-All-Day vs Structured Enrichment – Why the old daycare model fails many dogs, and what replaces it.
• Brain Work Beats Burnout – How thinking, problem-solving, and calm activities create happier, easier dogs.
• Interviewing the Dog in Front of You – Why understanding individual preferences unlocks better enrichment.
• Simple Enrichment That Works – How to improve dog experiences without expensive equipment or complex plans.
• The Future of Daycare – Why enrichment-led facilities are becoming the new industry standard.

Thanks to my awesome guest Jess Okon for sharing her wisdom. Find out more about Blue9’s amazing products by going to Blue9.com

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the PB&D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom checks in from Austin and reflects on his time aboard the Barclay Pet Pro Cruise.[09:28] – Live from the Barclay Pet Pro Cruise: attendees share their takeaways on marketing systems, pricing confidence, and introducing good-better-best packages to drive profit. [13:51] – Meet Jess Okon: from grooming and high-volume daycare management to shaping enrichment thinking at Blue Nine.[21:16] – The shift from “play all day” daycare to structured brain-first enrichment, and why thinking beats exhausting.[22:30] – How enrichment improves behaviour, staff engagement, and client trust — all at the same time.[25:39] – Teaching dogs to problem-solve and communicate, and how simple brain work creates calmer facilities.[28:30] – Simple enrichment ideas that cost very little, but dramatically improve the dog’s day.[33:30] – Why smaller groups, rest cycles, and rotation matter more than adding new equipment.[36:30] – Interviewing the dog in front of you, and tailoring enrichment to individual needs rather than breed stereotypes.[40:30] – Using enrichment products and add-ons to increase profits, without adding more dogs or more stress.

Huge thanks to our fantastic show sponsors Canine Lab Testing.You can learn more about their fast, reliable parasite testing solutions at:www.caninelabtesting.com

Are you clear on what business you’re actually in — or are you still pricing your services like everyone else?

And what does premium positioning really look like when it’s done properly?

In this week’s episode of the Pet Boarding & Daycare Podcast, host Dom Hodgson records while aboard the Barclay Pet Pro Cruise and shares a powerful, practical interview with Kim Buchanan, owner of Fetch Dog Resort in Indianapolis and one of Dom’s Elite Mastermind members.

Kim has been in the industry for nearly 20 years, and instead of scaling her business simply by admitting as many dogs as she could into her facility, she’s built a deliberately small, premium, hospitality-led business that continues to grow by increasing value, deepening relationships with her ever-satisfied client base, and charging accordingly for her top-of-the-range services.

In this conversation, Kim walks through her journey from working in marketing into opening her own dog daycare, the hard lessons she learned along the way, and how enrichment, memberships, and customer experience have become the backbone of her growth strategy – and why it should be the same for you.

In this episode, you’ll discover:

• Value vs Volume – Why Kim chose to build a “high-end steakhouse” instead of a McDonald’s-style daycare.
• What Business Are You Really In? – How shifting from “dog daycare” to hospitality changes pricing, perception, and profit.
• Enrichment as a Growth Lever – How structured enrichment unlocked new revenue without adding capacity.
• Memberships That Aren’t Discounts in Disguise– How Kim rolled out tiered memberships, price increases, and higher-value services at the same time.
• Customer Appreciation That Pays Back – Why gifts, gestures, and hospitality drive loyalty far more than discounting your services.

Thanks to Kim Buchanan for sharing her inspirational story. Check out Kim’s facility by going to Fetch Dog Resort.com

Want to work with the World Leading Pet Business Coach?  Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the PB & D Expo West which this year is in Phoenix, Arizona! You can register for the event and be the first to find out when tickets go on sale by clicking here now

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights:

[00:51] – Dom checks in live from the Barclay Pet Pro Cruise and sets the scene for this week’s episode.[04:30] – Why growth in 2026 must start with clarity, if you don’t know where your business is headed you won’t go anywhere.[06:20] – Dog news: the rescue dog story that highlights the power of scent work and giving second chances.[09:24] – Why partnering with local rescues builds goodwill, visibility, and long-term trust with your clients.[10:00] – Meet Kim Buchanan: nearly 20 years in business and a deliberate decision to stay small.[16:08] – “What business are you really in?” — daycare vs hospitality vs wellness and why you need to be clear about your identity.[18:22] – Why premium positioning protects you from competition and price wars, not to mention making things easier around the facility.[23:29] – Customer appreciation strategies that drive loyalty without discounting.[26:38] – How Kim managed to roll out Enrich U, memberships, and price increases all at the same time without giving her clients whiplash.[34:00] – From integral operator to sit-back CEO: the importance of building a team that allows real growth to happen without taking up all of your precious time.

Are you working harder every year, but not always seeing that effort translate into momentum and profitability?

And what are the most switched-on pet business owners actually doing differently as they head into 2026?

In this New Year’s Eve episode, host Dom Hodgson reflects on the close of 2025 and opens the door on the Elite Mastermind, sharing real, unfiltered lessons from experienced pet business owners who are actively shaping what their next year looks like rather than blindly hoping it turns out better than the last. You’ll hear directly from Elite members as they talk through the biggest lessons they’re carrying into 2026, the habits and decisions they’re deliberately leaving behind, and the changes they wish they’d made sooner. 

Plus, Dom breaks down his own biggest takeaways from 2025, including why enrichment crossed the line from “add-on” to business model, how delegation finally removed him as the bottleneck, and why recurring revenue and continuity remain non-negotiable for calmer, more profitable businesses.

In this episode, you’ll discover:

• Why Annual Goals Fall Apart – And how Elite owners use 90-day planning to keep momentum rolling.
• When Enrichment Becomes the Model – How enrichment stopped being a side offering and became the commercial engine.
• Who, Not How – Why delegation and bandwidth are the real growth unlock for overwhelmed owners.
• The Real Staffing Issue – How unclear standards and soft leadership create most people problems.
• The Power of Continuity – Why memberships, retainers, and recurring revenue reduce stress and panic selling.

Huge thanks to my Elite Mastermind members for sharing their big lessons from 2025.

Want to work with the World Leading Pet Business Coach?

Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Episode Highlights

[00:51] – Dom introduces the episode on New Year’s Eve and explains why January is really just the start of another quarter.[03:07] – Why Elite owners plan in 90-day sprints instead of relying on bulky annual resolutions.[05:43] – When enrichment crossed the line from “add-on” to a core business model you can’t afford to be left behind on.[07:05] – The “Who Not How” lesson that removed Dom as the bottleneck in his own business.[09:11] – Why most staffing problems are actually leadership system problems.[11:29] – How memberships and continuity stabilise cash flow and reduce daily stress.[13:43] – Why investing in yourself often unlocks the next level of growth.[18:51] – Elite members share the lessons they’re taking into 2026 — and what they’re leaving behind.[24:13] – Confidence, pricing, delegation, and finally doing the hard things sooner rather than later.[42:21] – Dom’s New Year sign-off and setting the tone for a stronger, more intentional 2026.

Huge thanks once again to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Do you understand that enrichment is important, but struggle with structure, consistency, staff buy-in, or selling it confidently?

And what actually happens when enrichment stops being “a nice extra” and becomes a core part of how your business runs?

In this milestone 100th episode, host Dom Hodgson delivers a Christmas special based around the untapped power of enrichment, using three real-world case studies of Enrich University members who are using the tools Dom is supplying to transform their facilities, their teams, and their bottom line. You’ll hear directly from Sarah, Stefani, and Kelli, three dog daycare owners at different stages of their journey, all using the same enrichment framework and and each getting eye-opening, jaw-dropping results.

The three owners we hear from have been able to turn every-day enrichment into a fully marketed, story-driven programme that drives consistent sales, improves dog behaviours and staff morale, provides structure and simplicity instead of complex chaos, and most importantly gives clients a reason to keep coming back, even during the quieter months of the year.

Plus, if your ticket to the first ever Pet Boarding and Daycare Cruise is still languishing in your online basket, Dom includes quick-fire reflections from the kick-ass pet resort owners from across the US who attended a private event back in October who are eyeing up retainers, memberships, prepayment, and premium positioning for their facilities in 2026.

In this episode, you’ll discover:

• From Ideas to Execution – Why most enrichment fails at the planning stage, and how structure changes everything
• Selling Without the Awkwardness – How story-driven enrichment makes upsells feel natural, not pushy
• What Real Growth Looks Like – How facilities are seeing 40%, 200%, and even 3× increases by monetising enrichment correctly.
• Staff Buy-In & Better Dogs – Why structured enrichment improves behaviour, morale, and day-to-day calm
• Why Enrichment Isn’t “Optional” Anymore – And why 2026 will widen the gap between facilities who do this well… and those who don’t.

Huge thanks to this week’s awesome guests Stefani Cotton, Sarah Stevens and Kelli McEntire.

If you want to make enrichment the foundation stone of your progress next year then join Kelli, Stefani and Sarah inside Enrich University now. Click here to enroll

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Want to work with the World Leading Pet Business Coach?

Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Episode Highlights

[00:51] – Dom introduces Episode 100 and explains why many owners are still very much “on the tools” this Christmas week.[04:19] – Why enrichment remains the biggest untapped growth opportunity for dog daycares heading into 2026.[08:13] – Sarah Stevens on having plenty of enrichment ideas… but no structure, no plan, and constant catch-up.[13:07] – Stefani Cotton on the shift from passive enrichment to a fully marketed, story-driven programme.[18:57] – Kelli McIntyre on launching Enrich U alongside a brand-new facility — and scaling up from day one.[20:02] – Why around 50% of clients now regularly buy enrichment add-ons — and what that does to cash flow.[24:18] – Sponsor spotlight: Canine Lab Testing and protecting facilities from hidden parasite risk.[29:23] – Live bootcamp reflections: pricing confidence, retainers, and uncovering hidden revenue inside existing clients.[33:49] – Why paper-and-ink newsletters still resonate with clients, and how you’re missing a trick if you’re doing online-only outreach.[45:04] – Dom signs off Episode 100 with a Christmas message –  and sets the tone for a stronger, smarter 2026.

Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Do you assume cats are “easy,” independent, or somehow less demanding than dogs — and could that assumption be costing your business a huge opportunity?

And what does it really take to build a profitable, respected, expert-led business in a niche most of the industry still overlooks?

In this week’s episode, host Dom Hodgson sits down with Lynn Paolillo, founder of Catnaps Cattery and one of the most respected voices in feline grooming and care.

Lynn shares her full business journey as well as discussing niching down, becoming the expert, and building a business that attracts the right clients, not just more clients.

Lynn explains why cats are often misunderstood, why cat owners behave differently from dog owners, and how positioning yourself as a specialist transforms everything from pricing to loyalty to referrals.

You’ll also hear how Lynn uses education-led marketing, Google search, content, and social media (including a TikTok account with millions of views) to normalise cat grooming, solve real owner problems, and build a snowballing client base that markets the business for her. Plus, there’s news of both the dog and Dom varieties, covering both the importance of keeping your clients engaged between visits and the latest updates from the coaching trenches.

In this episode, you’ll discover:

• Why Niching Wins – How going cat-only helped Lynn stand out, charge properly, and build authority fast.
• Expert Positioning in Action – How Lynn became the obvious choice for cat owners looking for real answers to their questions.
• The Google Strategy – Why SEO, education-led content, and search intent outperform generic ads.
• Client Snowball Effect – How loyal, educated clients become your best sales team.
• The Untapped Cat Market – Why feline care is still wildly underserved — and ripe with opportunity.

Huge thanks to this week’s awesome guest. To find out more about Lynn go to CatNapsCattery

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Episode Highlights:

[00:51] – Dom introduces the episode and previews a deep dive into cat care, specialisation, and premium positioning.[03:14] – Dog News: PETA’s proposed dog-walking law — and how to turn stories like this into daycare and enrichment sales.[08:53] – Dom explains why businesses with values, opinions, and a backbone win better clients.[16:59] – Meet Lynn Paolillo: cat-only groomer, boarding business owner, educator, and industry authority.[18:28] – Lynn’s origin story: from dog grooming to discovering the untapped world of professional cat care.[21:36] – Why combining grooming and boarding makes businesses stronger and more profitable.[24:14] – How grooming improves animal welfare — and why groomers are the “eyes in the field” for vets.[27:00] – The biggest difference between dogs and cats: socialization, handling, and hidden stress.[30:32] – How Lynn attracts clients using Google, SEO, and “They Ask, You Answer” content.[47:11] – TikTok, luck, authority, and how one video unlocked millions of views — without chasing trends.

Do you have a plan to turn one-time holiday boarders into long-term, multi-service, high-value clients?

Curious as to how gifting your clients can trigger a wave of upsells, future bookings, and repeat spending?

In this week’s episode, Dom breaks down why December is one of the richest selling seasons of the year, and why most pet care businesses barely scratch the surface. You’ll learn how to use the many themed days of December (including Christmas Card day and re-gifting day) as strategic sales levers… and how reciprocity can turn a simple gift into a profitable surge of client spending.

Dom also recaps the most recent UK Elite Mastermind meeting, sharing how owners uncover their biggest business blockers, confront uncomfortable truths, and build 90-day plans that create real momentum. And finally, he previews the upcoming Barkleigh Pet Pro Cruise, the very first of its kind, where he’ll be running hotseats, clarity coaching, and a “mini mastermind at sea.” If you want to kick-off 2026 in style, then now is the time to book your cabin! 

In this episode, you’ll discover:

• The December Advantage – Why clients are already in a buying mindset and how to turn festive traffic into future revenue.
• The Reciprocity Effect – How gifting creates wow moments, deeper loyalty, and increased spending.
• Mastermind Mechanics – How wins, challenges, and hotseats help owners identify the one big thing holding the business back.
• The Big Thing Principle – Why facing uncomfortable issues now is the key to accelerating growth in 2026.
• Turning Seasonal Bumps into Long-Term Wins – How to convert first-time holiday clients into repeat, multi-service customers.

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Episode Highlights:

[00:51] – Dom previews the episode and explains why December is one of the richest selling windows of the year.[04:00] – Dog News: The top literary-inspired pet names of 2025—and how to turn dog names into easy, client-curated content.[08:08] – Dom recaps the Elite Mastermind: wins, challenges, hotseats, and how members identify their biggest blockers.[12:12] – The uncomfortable truth: growth often requires tackling the problem you’ve been avoiding.[16:59] – Dom’s challenge to listeners: identify the one big issue you’re ignoring and write it down… then fix it, obviously.[20:44] – Pour yourself a cup of tea and find out what you can learn from the England Cricket Team’s disastrous (at the time of recording) Ashes campaign.[26:34] – What to expect from the first-ever Barkleigh Pet Pro Cruise, including onboard hotseats and interactive coaching.[31:10] – Why December is more important than other popular holidays for retailers and dog daycares alike.[34:37] – The importance of giving gifts to your clients not just at Christmas, and not just when you want them to buy stuff from you.[36:39] – How to capitalise on the first-time clients that the holiday season offers up, and turn them into weekly regulars.

Huge thanks to our fantastic show sponsors Canine Lab Testing. You can learn more about their fast, reliable parasite testing solutions at: www.caninelabtesting.com

Wondering how a simple paper-and-ink asset can transform your marketing, attract affluent clients, and position your facility miles ahead of the competition?

And did you get a copy of Mission Enrich, Dom’s brand-new business parable that launched at the Hershey Expo and is already pulling in glowing reviews?

In this week’s episode, host Dom Hodgson gives you an exclusive, behind-the-scenes look at his tenth book — Mission Enrich — and breaks down why book-writing is one of the smartest strategic moves any dog daycare or pet resort owner can make. 

Dom explains how creating a book becomes a 24/7 salesperson for your business, why affluent dog owners gravitate toward experts with published works, and how a well-written book instantly elevates your perceived expertise in a way social media never will. He also talks openly about the creative challenges of moving from “how-to” books to story-driven content and why stepping outside your comfort zone is the gateway to bigger opportunities.

You’ll also hear Dom read the full preface and opening chapter of Mission Enrich, plus he takes a look at a few Amazon reviews from early readers who’ve already put the book into action.

In this episode, you’ll discover:

• Why Write a Book? – The overlooked marketing power of a published book and why it instantly elevates your status.
• The Spirit of Canis – A first-ever audio preview of Dom’s new parable Mission Enrich and the ancient bond it explores.
• Expert Positioning for Pet Pros – How a book becomes your business card, your authority signal, and your most persuasive sales tool.
• Standing Out in a Crowded Market – Why affluent dog owners seek out the experts… and how a book makes you the obvious choice.
• Comfort Zones Block Creativity – What Dom learned moving from how-to books to story-driven writing — and why growth feels uncomfortable.

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Episode Highlights:

[00:51] – Dom previews upcoming guests and sets the stage for this week’s big topic: his brand-new book Mission Enrich. [05:04] – Why book-writing is one of the most powerful “expert enhancers” a pet business owner can create.[06:30] – Dog News returns: posh dog names, origin stories, and how they inspire user-generated content.[12:20] – Live from Hershey: Alison Stroud on growth, team development, and expo takeaways.[19:37] – Dom introduces Mission Enrich — his first story-based book — and shares the creative challenge of writing it. [22:20] – How books act as a 24/7 salesperson, helping you attract affluent, high-value clients without social media burnout.[28:13] – AUDIO EXCLUSIVE: Dom reads the full Preface and Chapter One of Mission Enrich.[33:05] – Meet Amy, a passionate dog daycare owner who does her very best for the dogs but is still struggling to keep the doors open, sound familiar to anyone?[43:21] – Dom previews his sessions on the January Pet Pro Cruise and invites listeners to join him at sea.[47:24] – Final reminders: where to get the book, where to read the December magazine, and what’s coming up next week.

Ever felt the pressure to “join in” with what other people are doing even when you’re not sure if it will help or harm your business?

And want to know EXACTLY how smart daycare and pet resort owners use Black Friday to generate revenue and lock in long-term clients — without discounting themselves into oblivion?

In this week’s episode, host Dom Hodgson delivers a Black Friday masterclass, sharing how pet care businesses can approach one of the biggest buying weekends of the year without blowing up their margins or creating a January cashflow hangover.

Dom explains the psychology behind Black Friday, the history behind the hype, and the simple maths that proves you shouldn’t blindly slash prices on services you already sell easily. Instead, he shows you how to structure offers that add value, increase long-term spending, and act as cost-effective client acquisition tools.

You’ll also hear from a whole host of Hershey Expo attendees, who share their struggles, breakthroughs, enrichment wins, and their opinion on why expos like this are the spark that keeps owners motivated heading into the busiest season of the year.

In this episode, you’ll discover:

• The Real Purpose of Black Friday – Why it exists, how it works psychologically, and why pet services must approach it differently than retail.
• How to Avoid Margin Meltdowns – The financial traps most daycare owners fall into — and Dom’s rule for deciding what not to discount.
• Value-Add Vs. Price-Cut – Why bundling slow-selling services beats discounting high-demand ones.
• Lifetime Value 101 – How to calculate whether a Black Friday offer is worth it based on long-term client spending.
• Segmenting Your List for Maximum Profit – Why you should run different offers for new clients and existing clients.

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Episode Highlights:

[04:38] – Dom opens his Black Friday Tip Sheet and explains why pet care businesses must approach the weekend differently than retailers. [05:34] – The history of Black Friday and why the “in the black” myth still drives consumer behaviour. [06:39] – The discount dilemma: why selling more at lower margins often leaves owners earning less. [07:49] – A personal story: how Dom once pre-sold services to fix a cashflow gap — and regretted it later. [13:55] – Hershey attendee interviews: what owners are struggling with, what they’re learning, and why enrichment sells.[27:00] – Facility owners share how expos “refresh” them, spark ideas, and wake up stagnant teams.[32:30] – Dom explains the true cost of acquiring a customer — and why Black Friday can be a strategic acquisition tool. [36:37] – Why it’s worth losing money on the first sale if the long-term value outweighs it. [38:30] – How to use Black Friday to surface premium pet parents with a high-end service bundle. [39:06] – The enrichment economy: why selling more to existing clients reduces your need for new ones. [40:30] – Dom’s back-of-a-napkin Black Friday plan — simple, fast, and massively profitable. 

If you want clarity, confidence, and a Black Friday plan that actually strengthens your pet business — this episode is where to start.

Curious why so many facility owners come back from the Pet Boarding & Daycare Expo fired up, focused, and ready to overhaul their pricing?

And want to know about your first opportunity to make up for missing Hershey? Hint: it’ll have you cruising into 2026…

In this week’s episode, host Dom Hodgson returns from the 2025 Pet Boarding & Daycare Expo in Hershey with a full debrief of his final U.S. event of the year. You’ll hear about the infectious energy, the game-changing lessons, and the biggest takeaways from Dom’s packed sessions, including a live clip from his presentation The Price Is Right, where he breaks down why under-charging is the silent killer in most facilities and how owners across the U.S. are raising rates without losing clients.

Dom also shares what he learned from fellow speakers like long-time friend of the podcast Eve Molzhon, whose leadership session had owners rethinking how they support, develop, and empower their teams. 

After the Hershey recap, Dom sits down with Denise Heroux to reveal details on the upcoming (first ever) Pet Boarding & Daycare Cruise — an intimate, education-first event taking place in January where Dom will spill ALL of his pet biz secrets that have made millions of extra dollars for owners across the world.

In this episode, you’ll discover:

• Hershey Highlights – The biggest lessons, themes, and “aha” moments from this year’s Expo.
• The Pricing Wake-Up Call – Why the industry must stop apologising for charging properly — and how smart owners are doing it.
• Leadership That Works – Insights from Eve Molzhon’s session on accountability, clarity, and team support.
• From the Expo Hall to High Seas – How the upcoming cruise offers deeper, slower, more connected learning.
• What’s Next – Dom’s upcoming presentations, book launches, and plans for a blockbuster 2026.

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Huge thanks to this week’s special guests Eve Molzhon.To find out more about the Dog Handler Academy go to DHA

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com.

Episode Highlights:

[00:51] – Dom lands back from Hershey: the atmosphere, the turnout, and what made this year’s expo so strong.[05:27] – Live audio from The Price Is Right presentation — Dom’s breakdown of premium pricing in today’s market.[07:05] – Real examples of owners who doubled prices, upgraded clients, and carved out premium positions.[12:40] – Dom’s chat with Eve Molzhon on authentic leadership and why accountability creates confidence.[14:25] – How Hershey acts as a reset button for owners — inspiration, clarity, and connection.[20:58] – What Eve has planned for her facility and the amazing Dog Handler Academy in 2026.[26:42] – Why smart daycare owners prioritise continued education — and Dom announces the 2026 Pet Boarding & Daycare Expo West in Phoenix (May 25–28).[28:00] – Secondary segment: Denise Heroux joins Dom to preview the inaugural Pet Boarding & Daycare Cruise.[30:07] – What makes cruise-based learning different from expo-based education.[40:40] – The Western Caribbean itinerary, the speaker lineup, and the first-timer experience.[50:50] – Dom’s final notes on Hershey, the cruise, and the launch of Mission Enrich.

This episode is your full backstage pass to the biggest event in the industry — and a look at what’s coming next as the pet care world sets sail in January.

Huge thanks to our show sponsors Canine Lab Testing, you can find out more about their amazing services here: https://www.caninelabtesting.com

Are you anxious that there aren’t enough clients in your niche to make it profitable?

Then do you want to hear how two home boarders in Lancashire turned their passion for sighthounds into a thriving brand—and soon, a franchise?

In this week’s episode, host Dom Hodgson catches up with Maria and Pete Yarnold of The Sighthound Savoy, two long-time coaching clients who’ve built one of the most unique and fast-growing home boarding businesses in the UK. They reveal how they went from generalist dog walkers to premium, breed-specific boarders, creating a luxury experience designed entirely for sighthounds—and how that clarity has transformed their profits, lifestyle, and impact.

Dom and the Yarnolds break down the entire journey: from raising prices and launching a paper-and-ink newsletter to developing their “Hound Pounds” loyalty system, themed marketing campaigns, and 80+ weeks of consistent email storytelling. You’ll also hear how their next chapter—The Sighthound Savoy Franchise—was born, and how they’re preparing to share their proven model with passionate dog lovers across the UK.

In this episode, you’ll discover:

• The Power of Niching – Why narrowing your focus can open up bigger opportunities than you ever imagined.
• From Walking to Wowing – How Maria and Pete built a premium experience for sighthounds (and their humans).
• Paper & Personality – How newsletters, storytelling, and “Hound Pounds” created lifelong loyalty.
• Rhythm & Accountability – How coaching, 90-day sprints, and community helped them scale sustainably.
• Franchise Foundations – The behind-the-scenes look at launching a breed-specific boarding brand.

Huge thanks to this week’s special guests Maria and Pete Yanrold. To find out more about the Sighthound Savoy go to SighthoundSavoy

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, the trade show at the Pet Boarding and Daycare Expo in Hershey PA starts today! (Wenesday 12th November) Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom checks in from the Pet Boarding & Daycare Expo in Hershey with Tim Jackson to discuss expo prep, presentations, and the debut of Mission Enrich.[07:00] – Dom previews his speaking sessions and the launch of his new business parable.[12:32] – Sponsor Spotlight: Canine Lab Testing — the fast, reliable parasite testing solution for safe facilities.[13:35] – Meet Maria and Pete Yarnold, owners of The Sighthound Savoy in Accrington, Lancashire.[15:46] – How Maria left teaching at 47 to start walking dogs—and why Pete joined the business during lockdown.[17:46] – Their first steps in Dom’s coaching world and how premium pricing, paper marketing, and niching changed everything.[21:12] – The rebrand story: from Your Fairy Dog Mother to The Sighthound Savoy.[27:41] – How a typo led to their unforgettable new name—and a total brand transformation.[31:18] – Behind the scenes of “Hound Pounds,” themed newsletters, and luxury services.[36:53] – The power of coaching, accountability, and the Elite Mastermind community.[40:05] – What goes into building a franchise system—the legal setup, ops manual, and lead magnet strategy.[47:03] – Maria and Pete’s final thoughts on building a business you love—and helping others do the same.

Could the answer to your staffing stress and client fatigue be hiding in something as simple as a scented wall or a quiet space?

And how are the smartest daycare owners using enrichment to raise prices, reduce chaos, and create happier dogs and teams?

In this week’s episode, host Dom Hodgson sits down with Diamond coaching client Mikayla Cavaness of Fetching Pet Company—a daycare owner who’s reimagining every inch of her facility around enrichment, sensory design, and calming energy. Mikayla reveals how she built an immersive environment that engages dogs and delights clients, from textured anti-fatigue flooring and adjustable lighting to her now-famous scented wall that both dogs and owners love. 

You’ll also hear from Sean Felty of Next Tree Strategies, who shares how his Labour Lens system helps owners keep staffing costs under control during busy seasons, and from industry leader Teija Heikkilä, who explains why events like the Pet Boarding & Daycare Expo are the ultimate breeding ground for breakthrough moments.

Finally, Dom reflects on the “Sliding Doors” moments that change everything—from an offside call in the play-off final at Wembley to the one decision that could transform your business this year: showing up at Hershey.

In this episode, you’ll discover:

• Enrichment Reimagined – How Mikayla Cavaness redesigned her daycare to engage every sense—and charge premium prices.
• Smart Staffing Solutions – Sean Felty’s data-driven Labour Lens system that keeps profits protected through every seasonal swing.
• The Sliding Doors Effect – Why a single decision—like attending an expo—can completely change your business trajectory.
• Calmer Dogs, Happier Teams – How sensory environments and structured enrichment reduce conflict and burnout.
• Hershey Expo Highlights – The can’t-miss sessions, speakers, and networking opportunities waiting for you this November.

Huge thanks to this week’s special guests Sean Felty and Mikayla Cavaness.

You can find out more about Seans Labor cost calculator by going to NextTreeStrategies.

You can check out Mikayla’s amazing facility by going to FetchingPet.com

Special thanks to our amazing show sponsor Canine Labs Testing. To keep your facility clean and parasite free go to CanineLabsTesting.com

Remember, we are less than one week away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom previews the upcoming Hershey Expo and its packed schedule of classes, trade shows, and keynotes.[04:37] – Teija Heikkilä shares why attending expos is essential for growth, networking, and long-term success.[06:50] – Dom’s “Sliding Doors” story: how small decisions create massive business breakthroughs.[10:33] – The Sunderland offside moment that changed everything—and what it teaches about momentum.[15:51] – Sean Felty from Next Tree Strategies reveals how to staff to volume and eliminate profit leaks.[21:40] – The Labour Lens advantage: daily tracking and data-driven decisions that boost profitability.[27:25] – Mikayla Cavaness joins Dom to share how she built a fully enrichment-based facility.[29:29] – The scented-wall story: a sensory feature that wows clients and calms dogs.[32:42] – How enrichment design—from flooring to lighting—creates a safer, more profitable environment.[35:01] – Mikayla’s premium-tier model ($59 and $75 days) that increased revenue and staff satisfaction.[38:00] – Dom’s final rallying cry: why the Hershey Expo could be your sliding-doors moment.[41:41] – Speaker Showcase: Hear from Hershey speakers Claire Cronin, Eve Molzhon, Adia Washington, and Sean Felty, as they preview their upcoming sessions and share what to expect at the industry’s biggest event.

Huge thanks to our show sponsors Canine Lab Testing, you can find out more about their amazing services here: https://www.caninelabtesting.com

Still relying on a single tactic like Google Ads and wondering why your marketing results have stalled?

Curious how AI and authentic storytelling are reshaping how pet resorts attract and convert clients in 2025?

In this episode, Dom Hodgson sits down with Juls Scores and Candace Collins from Pet Resort Marketing to unpack the biggest opportunities (and mistakes) pet care businesses can make online. They discuss the danger of putting all your eggs in one digital basket and the new power of paid social and storytelling as Juls and Candace share practical strategies for building a cohesive, full-funnel marketing plan that actually converts.

They reveal how AI and social algorithms are changing buyer behaviour, why authenticity beats polish in 2025, and how you can use storytelling to connect with local dog owners on a deeper level. Plus, they share recent success stories—like a client who saw a 200% jump in conversions after rethinking their Meta strategy—and offer a sneak peek at what they’ll be teaching at the Hershey Expo.

You’ll also hear from Rebecca Shipman of Barkleigh with another Expo preview, including speaker highlights, networking events, and tips for making the most of your trip to Hershey.

In this episode, you’ll discover:

• Beyond Google Ads – Why a single marketing tactic isn’t enough and how to build a full-funnel strategy.
• Storytelling That Sells – How to use real people, pets, and stories to connect emotionally with clients.
• AI in Action – How artificial intelligence is reshaping SEO, social media, and search visibility.
• Social Media ROI – The new Meta campaign type driving direct reservations for pet resorts.
• Hershey Highlights – The must-see sessions and networking tips for this year’s Expo, direct from Rebecca.

Huge thanks to this week’s special guests Juls and Candace. To find out more about how Pet Resort Marketing go to www.petbizsuite.com

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom shares updates from his game-changing event in Baltimore and previews the Hershey Expo.[03:17] – Sponsor Spotlight: How to keep the pets in your facility safe and your clients happy with Canine Lab Testing[04:27] – Juls and Candace introduce themselves and their journey from design and sales to pet resort marketing.[12:23] – Common mistakes: overreliance on Google Ads, weak SEO, and lack of cohesive strategy.[14:30] – The rise of social media as a conversion platform—and how AI is transforming targeting.[16:30] – The three biggest social media mistakes pet resorts make: lack of storytelling, poor strategy, and no balance between selling and connection.[20:58] – How Pet Resort Marketing runs a digital audit and builds a personalised strategy for each facility.[25:10] – Success stories: record-breaking months after website redesigns and new Meta ad strategies.[31:10] – How testing, patience, and fine-tuning lead to long-term growth for Juls and Candace.[32:21] – How AI tools are changing SEO and helping pet resorts show up in ChatGPT searches.[34:00] – Why attending expos like Hershey keeps you ahead of trends and connected to the industry.[38:19] – Rebecca Shipman joins Dom to preview the Hershey Expo schedule, speakers, and networking opportunities.[46:07] – Final Expo reminders, registration details, and Dom’s closing thoughts from Maryland.

This episode is packed with actionable marketing insights, success stories, and Expo inspiration—perfect for any pet resort owner who’s ready to modernise their marketing and make 2026 their most profitable year yet.

Curious what’s new at this year’s Hershey Expo—and which sessions you absolutely can’t afford to miss?

Or wondering how to finally free yourself from the daily grind by building systems that sell for you 24/7?

In this episode, host Dom Hodgson shares his Halloween promotional playbook, packed with proven campaigns you can run right now to boost bookings, fill playrooms, and keep your daycare buzzing through the holidays. Dom walks through the easy-to-use pain–agitate–solution formula that turns playful promotions into real, regular sales.

But before all of that, Dom catches up with Rebecca Shipman from Barkleigh to preview the Pet Boarding & Daycare Expo in Hershey, including the must-see sessions, networking parties, luncheons, and keynotes that make it the biggest event in the industry. You’ll also hear from Austin and Lindsay of Pup Partners Software, who share how to master client communication from first contact to emergencies.

Finally, Dom teams up again with Josh Hightower of PetBizSuite to discuss the single biggest game changer for your business: marketing systems that work around the clock. Josh reveals how automation can attract clients, nurture leads, and generate predictable sales – even while you’re off the clock.

In this episode, you’ll discover:

• Halloween Goldmine – How to use playful, seasonal offers to spark engagement and drive sales.
• Pain–Agitate–Solution – The simple formula behind persuasive promotions that actually sell.
• Hershey Highlights – Inside scoop on the must-attend sessions, luncheons, and networking events.
• Systems That Sell – Why automating your marketing is the key to freedom, scalability, and growth.
• Predictable Profits – How a marketing flywheel can eliminate feast-and-famine revenue cycles.

Huge thanks to this week’s special guest Josh Hightower from PetBizSuite CRM. To find out more about how PetBizSuite can help your business grow go to www.petbizsuite.com

Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Austin and Lindsey from Paw Partner Software for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom introduces this week’s spooky theme and explains why Halloween promotions should start early.[02:57] – Rebecca from Barkleigh shares what to expect at the upcoming Hershey Expo next month.[07:06] – The importance of networking, luncheons, and connecting with speakers and why the Expo is the best place for making new Pet Biz Pals.[11:19] – Austin and Lindsay from Pup Partners Software discuss client communication strategies.[12:05] – Dom’s Halloween marketing masterclass: how to turn the spooky season into easy, reliable sales.[17:27] – How to use the pain, agitation, and solution method to create powerful, emotionally investing offers.[21:58] – The truth about fear and resistance when raising prices or selling more boldly, and why you need to shake it off.[32:13] – Josh Hightower joins the show to talk about marketing systems that create business freedom and scalability.[36:07] – How predictable, repeatable sales remove stress, chaos, and uncertainty from your business.[42:59] – Dom wraps up with his final Hershey expo reminders and reveals where you need to go to secure your spot.

Do you struggle work ‘on’ the business when you’re buried under the day-to-day of running your facility?

Why do bookings, enquiries, and online engagement seem to happen in waves instead of a steady flow?

In this episode, host Dom Hodgson digs into one of the most overlooked secrets of successful pet care businesses: the rhythm of communication. After a day packed with coaching calls, Dom noticed the same theme cropping up again and again: businesses losing momentum because they stopped doing the simple, consistent marketing activities that used to work.

Dom breaks down how to build a predictable rhythm that keeps your daycare visible, your clients engaged, and your bookings consistent all year long.  You’ll also hear the latest dog news about an Italian city that’s introducing a dog tax (and how to turn stories like that into local PR gold), a special Hershey Expo preview, and an inspiring chat with Dom’s mastermind buddy Brian Durkin, who shares how masterminds help business owners focus, recharge, and grow faster.

In this episode, you’ll discover:

• Marketing Rhythm – Why consistency beats creativity when it comes to long-term success.
• The Power of Planning – How to map out your promotions, emails, and campaigns in advance.
• Automation Advantage – Simple ways to keep your marketing running when you’re busy.
• Leadership Through Education – How showing up as a teacher builds trust and visibility in your community.
• The Mastermind Effect – Why taking time out of the business is the fastest way to grow it.

Thanks to my friend Bryan Dirkin for his insights into the benefits of attending masterminds and coaching programs. Check Bryan out at MVPpro

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks also to Eve Molzhon who is speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to Barkleigh.com/shows

 Episode Highlights:

[00:51] – Dom previews next week’s Halloween promotion special.[03:14] – Dog News: Italian city introduces a “dog tax”—and how to turn similar stories into local marketing wins.[06:41] – Why local education and leadership make your daycare stand out from the rest.[09:36] – If Eve Molzhon’s Hershey preview doesn’t make you register for tickets, I’m not sure what will.[10:18] – Dom shares his end-of-year promotional planning process and how to map goals to actions.[12:43] – The recurring theme from client calls: losing momentum and rhythm in marketing.[15:23] – Why consistency builds trust, improves algorithms, and drives long-term results.[17:30] – Dom’s bespoke social media strategy: how to add storytelling and education to your posts.[19:34] – Why you need to show up in your clients’ inboxes every week—not just when you’re selling something big.[22:09] – Campaigns vs. Rhythm Marketing: how to move from bursts of activity to sustainable growth.[27:21] – Dom and Brian Durkin discuss masterminds, focus, and staying accountable.[34:22] – Dom’s tips for creating a marketing “heartbeat” that runs even when you’re underwater.[36:16] – How automation tools and content calendars keep your message alive year-round.[37:56] – Hershey Expo reminder: why attending helps you plan, price, and promote like a pro.

This episode is a wake-up call for any pet business owner who’s tired of feast-and-famine marketing. Learn how to create a rhythm that keeps your marketing—and your business—moving forward every single week.

Worried you might be leaving money on the table in the busiest (and most lucrative) months of the year?

Or  are you wondering how to turn this end-of-year rush into momentum that carries you powerfully into 2026?

In this episode, Dom Hodgson delivers a high-energy strategy session on how to approach the final quarter of the year like an industry leader. He shares his own business planning process, explains why 90-day sprints are the key to maintaining focus and momentum, and shows you how to transform a busy autumn season into the launchpad for your best year yet.

Dom walks you through the exact steps you should be taking right now to maximise revenue, loyalty, and growth before the clock runs out on this year by converting one-off holiday bookings into lifelong clients and building follow-up systems that boost retention. Plus, you’ll hear dog news on America’s most (and least) popular breeds and how to use that info for creative promotions.

In this episode, you’ll discover:

• The Fourth Quarter Game Plan – Why the final 10–12 weeks of the year can define your success for the next 12 months.
• Revenue Rocket Fuel – How to convert seasonal first-timers into high-value, repeat clients.
• Dog Breed Buzz – A creative way to turn the AKC’s most popular dog breeds into marketing gold.
• Future Bank – Why every touchpoint now should build assets, testimonials, and stories you’ll use well into 2026.
• Client Loyalty Strategies – From onboarding offers to referral bonuses, how to lock in business before January hits.

Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Jeff Adney for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom shares a personal update and explains why he’s investing in a new business coach.[07:51] – Dog news: The most and least popular dog breeds of 2024—and how to use that data for marketing.[14:58] – Jeff Adney previews his Hershey Expo session on financing and building a new facility.[18:18] – Dom’s fourth quarter game plan: why these final weeks matter more than ever.[22:10] – How to make the most of the holiday season like the big brands you buy from.[24:28] – The 90-day system: why splitting your year into four manageable chunks is the best way to grow your business and get stuff done.[29:00] – Why price increases are easiest (and most effective) in Q4 and why holiday season for customers is harvest season for you.[31:23] – The power of onboarding gifts, follow-ups, and referral offers.[35:35] – How to engineer “story-worthy moments” that fuel word-of-mouth marketing.[37:17] – Building a flywheel: using Q4 momentum to make January, February, and March easier.[40:00] – Dom’s final challenge: pick one big goal and make it happen before December 31.

This episode is part motivation, part masterclass — a must-listen if you want to finish the year strong, start 2026 with unstoppable momentum, and turn your busiest quarter into your most profitable one.

Worried about parasites spreading in your playgroups – but don’t know where to start with prevention?

And how could introducing a simple new service create a fresh revenue stream and set your facility apart from the competition?

In this episode, Dom Hodgson is joined by John Beres and Greg Page from Canine Lab Testing, the game-changing service transforming how boarding and daycare facilities manage parasite prevention. John and Greg explain why most pet parents aren’t getting faecal tests done (spoiler: compliance rates are around 20%), how parasites spread silently without showing clinical signs, and how their easy, vet-backed solution gives you total control over testing – while generating reliable new income.

You’ll also discover how requiring faecal testing can become a powerful differentiator in your marketing, signalling a higher level of care and helping you attract more discerning clients. And in the final segment, Dom shares a sneak peek of his Hershey Expo presentation, “The Price Is Right” – including why premium pricing is the fastest way to fix staffing issues, scale growth, and transform your business model.

In this episode, you’ll discover:

• The Dirty Truth – Why most pet parents skip faecal testing and how that’s putting dogs (and your business) at risk.
• Health + Revenue – How parasite testing protects dogs, reassures clients, and creates a simple new revenue stream.
• Competitive Edge – Why requiring faecal tests can position your facility as a premium, higher-standard provider.
• Data That Matters – What 18 months of testing reveals about parasite prevalence—and why most cases show no symptoms.
• Premium Pricing Power – Why charging more is the fastest way to solve staffing, retention, and growth challenges.

Huge thanks to this week’s special guest John and Greg from Canine Lab Testing. To find out more about how Canine Labs Testing can keep your facility healthy go to CanineLabsTesting.

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks also to Laura Bachrach and Jennifer Wolf-Pierson, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom introduces the episode and shares updates from the road before taking a look at the Hershey Expo speaker lineup.[05:16] – Laura Bachrach and Jennifer Wolf-Pierson preview their sessions on adventure day programs and KPIs.[07:26] – Dog news: Why Bentley is designing dog-friendly car features—and what that means for how you market your facility.[11:30] – John Beres and Greg Page join the show to explain how Canine Lab Testing simplifies faecal testing for pet care businesses.[13:48] – The shocking truth: most pet parents aren’t testing at all, and parasites spread silently in daycare environments.[16:18] – How facilities can earn $10–$80 per sample while improving dog health and client trust.[19:22] – Explosive growth: How Canine Lab Testing expanded 300% and now operates in 33 states.[23:11] – Why convenience is the #1 reason clients and facilities love this service.[25:07] – Parasite facts: Did you know one in ten dogs test positive, and most show no clinical signs?[29:28] – New data shows positivity rates plummet to 2–3% when regular testing is required.[33:30] – Dom previews his “Price Is Right” seminar: how premium pricing transforms every part of your business.

Do you want to roll out an enrichment program but worry that facility is too small, your clients won’t pay for extra’s, or that your staff will struggle with a roll out?

Curious what really happens when you attend an industry expo, take action fast, and plug into expert coaching?

In this episode, host Dom Hodgson is joined by Stefani Cotton, owner of Fairview Boarding in North Carolina, to share her inspiring business transformation story. After attending the Vegas Expo in May, Stefani left with renewed motivation, enrolled in Dom’s Diamond coaching program, and immediately set to work. It wasn’t long before she saw night-and-day improvements in profit, staff energy, and client enthusiasm. 

Stefani opens up about leaving a corporate non-profit career to follow her passion, the challenges of turning around a struggling facility, and how enrichment and premium pricing have given her business a whole new lease of life. Earlier in the episode you’ll also hear from Elite members Kim and Bob Karolides, who share how stepping back from their business created more time, better health, and stronger profits.

In this episode, you’ll discover:

• The Expo Effect – How one seminar flipped Stefani’s mindset from “just boarding” to premium positioning.
• Price Power – Why raising rates and introducing packages unlocked instant profit and client buy-in.
• Enrichment in Action – From scent spaces to bedtime stories, how Fairview’s new activities delight both pets and owners.
• Local Marketing Wins – How Stefani used newspaper features and community buzz to put Fairview back on the map.
• Life/Business Alignment – How Kim and Bob reduced their hours, improved their health, and grew their business at the same time.

Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Rich Schlatter from Canine Resorts previews his Hershey session: From Bad to Worse.[01:23] – Dom introduces the episode and reflects on aligning business growth with life goals.[06:34] – Kim & Bob Carr share how cutting back hours improved profits, health, and relationships.[11:18] – Stefani Cotton introduces Fairview Boarding and her journey from corporate to canine care.[13:30] – Buying the facility: challenges with reputation, marketing, and staffing… not to mention a global pandemic.[23:00] – Local marketing strategies: how newspaper features boosted visibility and why you need to make it easy for potential clients to find you.[25:30] – How Stefani grew her business by adding new services incrementally so she now offers lodging, grooming, training, daycare.[27:44] – The Vegas Expo turning point: inspired by Dom’s talk The Price is Right and breakthroughs in enrichment.[35:10] – Reaping the Rewards of Dom’s Diamond group: raising prices, launching new packages, and building premium offers.[36:56] – Enrichment extras: why there is no upper limit on what you can charge as well as on the craziness of client requests.[39:30] – Crunching the numbers: daycare up 40%, lodging up double-digits, profits well above expectations.[41:30] – Dom’s closing thoughts and a Hershey Expo ticket reminder. What are you waiting for?

Curious how to meet the expectations of today’s pet parents without getting stuck in a race to the bottom?

Wondering how you can better communicate with younger (Gen Z) dog owners? 

In this episode, host Dom Hodgson sits down with Jason Duffy, Chief Operating Officer at Pet Resort Hospitality Group and keynote speaker for the upcoming Pet Boarding & Daycare Expo in Hershey. Jason shares his journey from 26 years in retail leadership at Walmart to driving growth and innovation in one of the fastest-growing pet resort groups in the U.S. 

You’ll hear how his team is professionalizing industry roles through Pet Resort University, tackling the challenges of “pet deflation,” and creating premium experiences that meet the unique demands of Millennial and Gen Z pet owners.

Also in this podcast, you’ll also hear previews from two speakers at the upcoming expo: Jacqueline Pait of Live Oak Bank on financing and property decisions, and Laura Laaman of Outstanding Pet Care on avoiding medical disasters and controlling costs. 

Tune in to discover:

• Petflation Explained – Why the cost of pet care is outpacing general inflation, and how to turn that pressure into opportunity.
• Generational Insights – What Millennials and Gen Z really want from pet care providers (and how to sell outcomes, not discounts).
• Pet Resort University – How PRHG is professionalizing trainers, groomers, and managers through its internal academy model.
• Innovation in Action – From kitchen design to doggy transport vans, how small tweaks can transform staff morale and client experience.
• Experience the Expo Edge – Why Hershey is the must-attend event if you’re serious about growth, networking, and finding your next big idea.

Huge thanks to this weeks special guest Jason Duffy from PRHG. To find out more about Pet Resort Hospitality Group to to PetResorts.love

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom checks in after Chicago, shares why testimonials are marketing gold, and previews the Hershey Expo.[05:11] – Jacqueline Pait (Live Oak Bank) previews her Hershey sessions on financing and property decisions.[06:03] – Laura Laaman (Outstanding Pet Care) shares insights on the two big topics she’ll be covering in Hershey: avoiding medical disasters and combating rising costs.[07:13] – Jason Duffy joins the show: from Walmart retail leadership to COO at Pet Resort Hospitality Group.[09:20] – Building Pet Resort University: professionalizing pet care roles and creating a recruitment flywheel.[15:54] – Why fresh eyes from people outside the industry can help uncover hidden opportunities in pet care.[18:22] – Innovation by design: kitchens, layouts, and processes that improve both staff and pet experiences.[21:30] – Jason previews his Hershey keynote: tackling pet deflation and shifting generational demands.[25:16] – Generational differences in pet spend—and why Millennials’ preferences signal huge growth potential.[27:11] – Premiumization unpacked: why selling clarity, trust, and results beats discounting every time.[32:19] – Why Hershey offers an unmatched mix of education, innovation, and networking opportunities.[35:47] – Dom closes with this week’s promotion idea: how to turn “Talk Like a Pirate Day” into instant revenue.

Would you be surprised to hear that one daycare turned a simple celebration into a $1,500 event that lit up social media and delighted clients?

Want to discover how creating aspirational packages unlocks hidden money already sitting in your business?

In this episode, host Dom Hodgson sits down with Diamond member Mikayla Cavaness to hear the story of Parmesan’s Pink Puppy Party—an over-the-top birthday celebration that transformed a $195 package into a $1,500 “puppy rager.” Mikayla explains how she built a premium experience that thrilled her client, delighted her staff, and gave her endless content for marketing with dyed pool water, balloon arches, custom staff uniforms and drag queen photo opportunity.

You’ll also hear from Hershey Expo speakers Fernando Camacho, Joe Zuccarello, and Eve Molzhon, plus vendor John Beres of Canine Lab Testing, who share why Hershey remains the best place for education, networking, and customer acquisition. And in Tech Talk, Josh Hightower reveals how to set up a Google review funnel that collects, reposts, and repurposes five-star feedback automatically while you sit back and relax.

There’s also behind-the-scenes reaction from Dom’s Elite Mastermind members hot off the first day of their meeting in Chicago last month.

In this episode, you’ll discover:

• From $195 to $1,500 – How Mikayla’s Pink Parmesan Puppy Party turned a standard offer into a premium package.
• Finding Hidden Money – Why clients are willing to spend far more than you think—and how to unlock it.
• Marketing Gold – How over-the-top events create irresistible social content and community buzz.
• The Review Funnel – Josh’s step-by-step system for automating five-star Google reviews.
• Hershey Highlights – Why smart owners and vendors never miss the expo floor no matter what.

Huge thanks to this week’s special guests Mikalya Cavaness. To find out more about the cool things happening at Fetching Pet Company, go to FetchingPet

Thanks to Josh from PetBizSuite, to find out more about how PetBizSuite can be the growth engine your dog daycare needs go to PetBizSuite

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Joe Zucharello, Fernando Camacho, Eve Molzhon and Greg and John from Canine Labs Testing who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

Episode Highlights:

[00:51] – Dom previews the Hershey Expo and what lies ahead in his business as we enter fall.[03:52] – Speaker previews: Fernando Camacho on AI, Joe Zuccarello on grooming, and Eve Molzhon on playgroups.[07:49] – Vendor spotlight: John Beres and Greg Page from Canine Lab Testing explain why expos provide the best ROI.[15:01] – Mikayla Cavaness reveals how a simple birthday request turned into a $1,500 premium party.[17:55] – Why and how aspirational offers unlock hidden money in your business.[19:02] – Inside Parmesan’s Pink Puppy Party: drag queens, dyed pool water, balloon arches, and more.[21:14] – Client joy: why the party meant more to the owner than the price tag.[23:07] – Dom explains why hidden money almost always comes from existing clients.[24:08] – Tech Talk with Josh Hightower: how to automate Google review requests and have them working for you.[28:22] – The Review Funnel Playbook: collecting, posting, and repurposing reviews on autopilot.[34:42] – Elite Mastermind Reaction: members share takeaways from Dom’s first meeting in Chicago.

This episode shows how one bold idea can transform your offers, excite your clients, and dramatically grow your profits—proof that there’s hidden money sitting in your business right now, waiting to be unlocked.

Worried that live cameras will expose every spill, squabble, or messy moment in your daycare?

Did you know that adding cameras can be recurring revenue stream clients are happy to pay for? 

In this episode, host Dom Hodgson kicks things off with a stack of September promotion ideas designed to help you boost bookings fast. He discusses back-to-school themed activities as well as how you can cleverly use one-off events (yes, even Star Trek Day makes an appearance) to turn what’s already on in the calendar, and on your client’s minds, into easy revenue wins.

Then in the main interview, Dom sits down with Aron Garrison of iDogCam to explore the pros and cons of daycare cameras. Aaron reveals how his company’s system helps facilities keep pet parents happy, protect staff, and even generate profit by offering camera access as a premium upsell for clients who want to keep a closer eye on their dogs all day long!

In this episode, you’ll discover:

• Back-to-School for Dogs – How to turn everyday themes (from geography to home economics) into sell-out enrichment add-ons clients love.
• Cameras as Cashflow – Why facilities using iDogCam are pulling in 4–5x their subscription cost every month.
• The 45-Minute Obsession – What the average parent does with live camera feeds—and how you can use it to build loyalty.
• Expo Insider Previews – Hear directly from Hershey speakers on SBA funding, redefining dog introductions, and tackling labor costs.
• The Next Frontier – From AI “mess detectors” to broadcast-style playroom feeds, how technology could reshape pet care in the next five years.

Huge thanks to this week’s special guest Aron Garisson from IDogCam. To find out more about their services, go to IDogCam

Thanks also to some of the speakers at this years Hershey Expo, Denise Heroux, Claire Cronin, Adia Washington and Sean Felty.

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode and previews today’s guests.[04:12] – Denise Heroux explains why attending expos can reignite your energy and business growth.[08:45] – Claire Cronin, Adie Washington, and Sean Felty share sneak peeks of their Hershey sessions.[11:41] – Dom dives into creative September promotions: back-to-school themes, swap ideas day, and more.[14:49] – Aron Garrison of iDogCam joins to discuss how his company helps pet facilities use cameras as a retention and revenue tool.[16:07] – Aron’s backstory: from NFL broadcast engineering to pet care tech.[20:26] – How iDogCam integrates with major pet care software for seamless client access.[23:54] – Cameras as a profit center: why facilities often make 4–5x their monthly fee.[26:47] – Aron tells us how you can have iDogCam installed in your facility and why you should.[32:32] – Subscription model explained: flexible, scalable, and service-focused.[35:35] – The future of cameras: AI, alerts, and broadcast-style pet parent experiences.

Curious how enrichment can transform not just your dogs, but your business too?

And what really happens when you stop tolerating bad clients and start building the business you want?

In this episode, Dom Hodgson sits down with Kim and Bob Karolides, co-owners of Butter’s House in Massachusetts, to hear their remarkable journey from veterinary nurses to thriving daycare owners. Kim and Bob share how after launching just as COVID hit, they managed to carve out a reputation for caring for senior and special-needs dogs. You’ll also hear how they’ve built a business that reflects their values and why Enrich U has been a game-changer for them.

Plus, they explain how they’ve turned costumes, themed enrichment, and story-driven activities into powerful upsell opportunities, and why joining Dom’s Elite Mastermind has accelerated their growth and given them a supportive community of like-minded owners. Make sure you stick around for more Hershey Expo speaker previews, with sessions on funding, marketing, and cat-only boarding spaces (yes, we’re not here JUST for the dog lovers).

In this episode, you’ll discover:

• The Origin Story – How a Halloween party and a vet tech career led to launching Butter’s House.
• Caring for Seniors – Why offering therapeutic boarding for older dogs created instant loyalty and brand recognition.
• Enrichment That Sells – How themed costumes, scent rooms, and creative activities win over clients.
• Zero Tolerance = Zero Stress – How cutting toxic clients helped protect staff and attract the right kind of people.
• The Power of Community – How joining Enrich U and Dom’s Elite Mastermind has fast-tracked their success.

Huge thanks to this week’s special guests Kim and Bob. To find out more about the cool things happening at Butter’s House, go to ButtersHouse

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Duane Care, Lynn Paolillo, and Alex Moore who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

Episode Highlights:

[00:51] – Dom kicks off the episode and previews today’s guest interview with Kim and Bob.[02:11] – Dom shares updates from the garden on his latest book Mission Enrich, and the Sunderland AFC football rollercoaster.[08:47] – Hershey Expo previews: Ashlee Moore, Duane Carey, and Lynn Paolillo give a taste of their upcoming sessions.[13:08] – Kim and Bob share their origin story—from a Halloween party to their respective vet nursing careers.[16:54] – Why Kim made the bold decision to walk away from teaching and open a daycare instead.[20:00] – Early marketing wins: letters direct to vets, trainers as allies, and creative word-of-mouth.[23:10] – How Butter’s House grew crazy fast thanks to word-of-mouth in their industrial park.[25:16] – Kim and Bob explain how they built a reputation for senior and therapeutic boarding dogs.[29:21] – How to implement a zero-tolerance policy for rude clients and why it pays off.[32:07] – Enrich U in action: Bob’s costumes, themed décor, and how enrichment transformed their business.[37:59] – How joining Elite Mastermind gave Kim and Bob the push (and the community) they needed.[43:00] – Future plans: the Butter’s House duo talk stepping back from the day-to-day and looking forward toward expansion.

This episode is packed with lessons on resilience, creativity, and the power of building the right kind of community around your daycare.

Curious as to how a luxury dog airline can inspire your next big upsell idea?

Still wondering why email marketing consistently outperforms social media when it comes to real results?

In this jam-packed episode, host Dom Hodgson spills the beans on a HUGE piece of news, sharing the official announcement about the brand-new Pet Boarding & Daycare Pet Pro Cruise – setting sail for the very first time in January 2026 from Galveston, TX, and heading to the Western Caribbean, taking in Costa Maya and Cozumel (with Dom himself confirmed as the keynote speaker).

To mark the occasion, he sits down with grooming industry powerhouse Denise Heroux to break down exactly what the cruise entails, how it blends learning with leisure, and why this might be the most transformational (and intimate) event Barkleigh has ever hosted.

And as the Hershey expo approaches, you’ll hear from some of the fantastic speakers who chime in to provide a little taste of exactly what they’ll be discussing in their talks this November. Also, Dom teams up again with Josh Hightower of PetBizSuite in this week’s edition of Tech Talk to unpack why email marketing is the highest-leverage move you’re probably underusing in your business. 

In this episode, you’ll discover:

• The Pet Pro Cruise – Why Barkleigh’s newest event might be the most intimate, inspiring experience you attend next year.
• Email vs. Social – The case for why regular emails are the most reliable way to market and sell your services.
• The Bark Air Blueprint – What boutique air travel for dogs teaches us about premium service design.
• Behind the Curtain – Dom’s sneak peek at his Profit Pirate Cruise sessions on pricing, automation, and hidden revenue.
• The Weekly Roundup – How one simple email can bring in sales and revive cold lists in days.

Huge thanks to this week’s special guest, Denise Heroux, to book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Claire Pickens, Alex Varney and Juls Scores who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

Episode Highlights:

[00:51] – Dom previews a jam-packed episode: cruise announcements, email marketing wisdom, and boutique airlines for dogs[04:30] – Dog News: Bark Air serves pup-friendly champagne and massage flights (and Dom explains why this matters for your pricing strategy)[08:53] – Denise Heroux reveals the launch of the Pet Boarding and Daycare track on the 2026 Pet Pro Cruise[13:00] – Cruise rundown: how the event works, what to expect, and how the networking really works onboard[19:06] – Why immersive events like this accelerate growth (and how this cruise mimics the mastermind model)[23:55] – Dom previews his “Pet Biz Profit Pirates” sessions on pricing, automation, and hidden revenue[28:01] – Expo teaser! Hear from Hershey speakers Juls Score, Claire Pickens, and Alex Varney on why this year’s expo is a must-attend[29:50] – Tech Talk! Josh Hightower joins Dom to explain why email is still the #1 revenue driver for pet businesses[31:22] – Social vs. email: the risk of relying on platforms you don’t own[35:14] – Quick win tip: the weekly roundup email you can send tomorrow (and why it works)[39:30] – Dom previews next week’s guest: enrichment powerhouses Kim and Bob Karolides from Butter’s House!

What does “zero staff toxicity” actually look like in a daycare with over 50 employees, and how is it possible?

And how does a founder with three facilities, a gym, and a family still find the energy to chase the next big goal?

In this powerhouse episode, Dom is joined by his Elite Mastermind member Courtney Barnes, who shares the fascinating story of how she built a multi-location daycare empire, a thriving gym, and a zero-drama staff culture, all while still finding time to train, mentor, and scale. You’ll hear how Courtney grew from vet tech to daycare visionary, how she built TSA partnerships and rock-solid SOPs, and why weekly 1:1 staff check-ins transformed her team retention and morale.

You’ll also hear a bonus clip from two first-time expo attendees who tripled their rates of return before the weekend was over thanks to fearless action and some pricing guidance from Dom himself. Plus, in this week’s ‘Dog News’ story, hear why you need to be ready for the unexpected in the business world, and how you can overcome unforeseen challenges, no matter the size!

In this episode, you’ll discover:

• How to Lead from Afar – The systems, staff structure, and mindset that let Courtney run three (soon to be four!) facilities without burning out.
• Fire Fast, Care Deeply – Why a zero-tolerance policy on drama led to better morale, better hires, and no turnover in a year.
• The Staff Passport Strategy – How Courtney turned training into a badge of honour (and turned passive employees into driven learners).
• The Power of the Expo – A first-time attendee story that includes price raises, upsells, and an instant win before the event even ended.
• Growth through Grit – How embracing fear and hard things has become Courtney’s secret weapon in business and in life.

Huge thanks to this week’s special guest Courtney Barnes from Paws at Play. Find out more about Courtneys amazing business by going to PawsatPlay.com

Learn more about Dom’s world famous coaching programs and how to build a premium, expert pet care business, visit: www.petbusinessmarketing.com/diamondnow

The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.comRemember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com

Episode Highlights:

[00:51] – Dom previews this week’s guest and plugs the upcoming Hershey Expo — the only place to set your 2026 up for success.[04:24] – On-location interview with Tara & Skylor: how they raised prices by $20/night (and made the sale on the spot) after only one seminar.[06:51] – Why enrichment, training, and community were the game-changers they didn’t know they needed.[11:51] – Dog News: The cockapoo that wasn’t — and what it teaches us about surprises, pivots, and getting help when business grows beyond what you had in mind.[16:13] – Courtney Barnes shares how she scaled Pause at Play from a single-location daycare to a multi-facility operation and a gym empire.[23:16] – The airport client-boost that turned a new location into a TSA-powered revenue stream.[27:12] – From micromanager to empire builder: the turning point that forced Courtney to delegate and document everything.[30:02] – The Staff Passport system and how continuous training changed retention overnight.[36:00] – Building without burnout: how fitness, mindset, and loving “the hard stuff” gave Courtney her entrepreneurial edge.[40:59] – How Enrich U helped non-creative staff become story-loving enrichment specialists.[43:07] – Courtney’s experience in Dom’s Elite Mastermind—and how it’s keeping her sharp, focused, and scaling fast.[45:28] – What’s next? Another facility, a growing team, and a daughter stepping into leadership. The Barnes legacy is just getting started.

Did you know there is simple one pricing shift that will instantly fill your hiring pipeline with higher-quality candidates?

And the November speaker line-up is revealed.. could this year’s Hershey Expo be the most practical, profit-driven pet business event ever?

In this jam-packed episode, host Dom Hodgson checks in from his two-stop tour of the USA to give you a behind-the-scenes look at the Elite Mastermind in Chicago – and an in-depth catch-up with Walker Scout’s Joe Latona, this meeting’s special guest, who shares what he learned after sitting in on the hot seats and helping two mastermind members hire standout managers, as well as giving his top hiring tips.

You’ll also hear from Barkleigh superstar editor, Rebecca Shipman, who spills the deets on what’s coming up at this year’s Hershey Expo, including new speakers, fresh formats, and why this could be the most practical, profit-focused event they’ve ever hosted. Be sure to listen right to the end for a post-mastermind debrief with some of Dom’s spectacular Elite members who know why attending meetings like this is what keeps them leaps ahead of the competition.

In this episode, you’ll discover:

• Behind Closed Doors – What Dom’s Elite Mastermind really looks like—and why it’s the most powerful thing his clients do all year.
• Surf’s Up, Sales Are Up – How one UK daycare turned a viral dog surfing story into an email pitch that sells.
• Recruiting in Real Life – Why seeing your new hire sign their offer letter in person is the best kind of testimonial.
• The Real Reason You Can’t Hire – Joe Latona on why price and pay are still the biggest hiring bottlenecks.
• Hershey Expo Preview – Rebecca Shipman breaks down the 2025 speaker lineup for the Hershey expo.

Huge thanks to this week’s special guest Joe Latona from WalkerScout. Find out more about Joe’s awesome recruitment services by going to WalkerScout.com

Learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow

The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.comRemember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com

Episode Highlights:

[00:51] – Dom checks in from Chicago at his Elite Mastermind and shares what’s coming up in this eightieth episode.[02:00] – Museum visits, business strategy, and why taking time out of your industry gives you better ideas in it.[05:35] – Dog News: Surfing dogs and how a daycare client turned a news story into a spa upsell.[10:51] – Hershey Expo preview with Barkleigh’s Rebecca Shipman—new sessions, keynote speakers, and who’s coming back this time around.[17:36] – Why this year’s event is cutting surface-level advice and going deeper into real-world staffing, marketing, and growth.[23:06] – Joe Latona joins Dom live from the hotel lobby to share his take on the mastermind experience and how hot seats really work.[34:46] – Dom and Joe unpack why premium pricing is the real secret to attracting the best staff.[43:44] – Where to learn more about Walker Scout—and why recruitment is marketing with a different name.[44:09] – Hear from Allison Jacobs, Sam & Kelly McIntyre, and Kim from Butter’s House reflect on the power of the mastermind.[45:55] – Dom teases next week’s episode with Courtney Barnes: how to build multi-location success that runs without you.

Could your team keep things running if you were suddenly out for weeks – or even months?

And how do you deal with an overflow of eager clients you feel you just can’t say no to?

In Part Two of this powerhouse interview, Dom is joined again by Allison Jacobs of Scouts Honor Pet Retreat. Allison opens up about the recent health crisis that forced her out of the business – and shares lessons on firing staff that don’t fit (even the experienced ones), why she ditched the “cool boss” persona, and how her managers now run enrichment, staffing, and ops better than she ever could on her own.

You’ll hear how Allison broke through mental roadblocks, fixed a pricing model that was draining profits, and built a leadership team that didn’t just survive without her, but thrived in her absence.

Plus, in this week’s dog news Dom shares a story about puppies and stingrays, and why socialisation is still one of the most powerful – but overlooked – ways to position your daycare.

In this episode, you’ll discover:

• Built for the Storm – How Allison prepared her business to run without her – then watched it grow while she recovered.
• The “Cool Boss” Trap – Why trying to be liked can wreck your culture, and how tough conversations saved her leadership team.
• From Burnout to Buy-In – How clear systems and weekly meetings changed how her managers lead (and how her staff shows up).
• Socialisation Reboot – Why a story about puppies at the aquarium proves your facility can be so much more than playtime.
• Fix the Thing You’re Avoiding – Dom’s no-nonsense reminder that the scariest issues usually hold the biggest growth.

Huge thanks to this week’s awesome guest Allison. You can find out more about what Allison, Kristen and Henry are doing at Scouts Honor by going to www.scoutshonorpetretreat.com

Learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow

The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.com

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey in November and registration is OPEN! Secure your place at the biggest ‘must-attend’ pet boarding and daycare expo of the year by going to www.petboardingexpo.com

Episode Highlights:

[00:51] – Dom checks in from Wisconsin, previews the Hershey Expo, and recaps last week’s Part One with Allison Jacobs.[04:30] – Dog News: Why guide dog puppies meet sharks and stingrays—and what it teaches us about structured socialisation.[09:42] – Allison recalls how she first connected with Dom and what changed after implementing his pricing and marketing strategies.[14:24] – Dealing with demand: how Scouts Honor used pricing and memberships to manage overflow enrichment bookings.[16:11] – Why breaking industry “norms” (like multi-dog discounts) helped them turn the corner on profit.[18:11] – Allison opens up about being hospitalised—and how the business kept growing while she was out of action.[22:12] – How leadership training, accountability, and meeting rhythms helped Allison build a team she could trust.[26:18] – Lessons from letting the wrong staff slide—and what it took to stop being the “cool boss” and become a real leader.[31:56] – Three good things: Allison’s favouite weekly leadership ritual and why it changed everything.[35:13] – What’s next for Scouts Honor—including SOPs, growth goals, and the push to tighten operations for expansion.

Think enrichment only works if you’ve got 10,000 square feet and a scent space that looks like a Hogwarts classroom?

Or maybe you’ve been wondering how to actually build a business that works around your life – not the other way around?

In this inspiring first half of a two-part interview, Dom sits down with Allison Jacobs, co-founder of Scouts Honor in Bloomington, Indiana (and enrichment trailblazer). Allison shares her raw and remarkable journey from struggling with autoimmune disease and pet sitting on Rover… to running a high-profit, high-impact enrichment-focused daycare that’s built across three split levels of an old lumber yard!

You’ll hear how she and business partner Kristen turned their rescue roots into a powerful enrichment model that serves dogs, staff, and clients – without needing fancy equipment or ideal square footage. Plus, learn how Allison enriches her team with zoo visits, themed training days, and culture-building strategies that have fostered a fantastic workplace atmosphere that staff and customers alike simply can’t get enough of.

In this episode, you’ll discover:

• “Harry Potter’s Scent Space” – Why you don’t need a posh facility to deliver powerful enrichment sessions.
• Why Beagles Get Bored Too – And how understanding breed drives can turn tired routines into energy-burning gold.
• Enrichment for Humans – How field trips and one-on-ones lead to happier, longer-lasting staff.
• Theme It and They Will Come – How monthly story-driven enrichment campaigns boost engagement and bookings.
• Building the Business That Suits YOU – How Alison designed her role as CEO around her life, not the other way around.

Huge thanks to this week’s awesome guest Allison. You can find out more about what Allison, Kristen and Henry are doing at Scouts Honor by going to www.scoutshonorpetretreat.com

learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow 

The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.com.

Remember, the next Barkleigh show is happening in Hershey in November. Be the first to find out when registration opens by entering your info at www.petboardingexpo.com

Episode Highlights:

• [00:51] – Dom previews the summer ahead and introduces Allison Jacobs from Scouts Honor.
• [05:53] – Dog News: Hear about both DINKWADs and surge of crypto-powered adoption as Dom shares two trending dog stories.
• [09:23] – Allison shares her journey from Best Buy to Rover to CEO of a booming enrichment facility.
• [14:06] – Why enrichment was the foundation of Scouts Honor—and how Kristen and Allison divide their time.
• [17:41] – The truth about their weird facility layout (and how they made it work anyway).
• [21:04] – A real-world enrichment case study: how a bored Beagle needed less physically-draining agility and more stimulating scent work.
• [26:33] – Human enrichment 101: zoo trips, enrichment boards, and what elephants can teach your staff.
• [33:05] – Why one-on-one enrichment builds confidence in dogs and their skeptical owners.
• [36:06] – How Enrich U’s monthly themes helped Allison to market better, train smarter, and get staff and clients fired up.
• [39:24] – Dom previews Part 2, where Allison is set to share how she built the systems that helped her business run—even when she couldn’t.

Do you wish you could make the news without making a scene (and without losing out on profit)?

Looking for a fool-proof way to grab attention and turn yesterday’s headlines into tomorrow’s bookings?

Then this follow-up to last week’s episode will help, because host Dom reveals how to borrow the news – using trending stories and viral headlines to make your pet care services feel timely, relevant, and newsworthy. He reveals how stories like Prince William’s new puppies, dog attacks on postmen, or the latest zoo enrichment feature, can lead to huge change in your business if you know how to spin the story into engaging content that drives sales and elevates your expert status.

Plus, in this week’s Tech Talk, Josh Hightower breaks down the “lead magnet” – what it is, why you need one, and how PetBizSuite gives you plug-and-play tools to build your email list fast. And finally, Dom is joined by Rebecca Shipman for a behind-the-scenes look at the latest issue of Pet Boarding & Daycare Magazine – including community outreach strategies, AI for pet pros, Universal Studios-inspired sales tactics, and a stellar feature on Skydance Pet Lodge.

In this episode, you’ll discover:

• The “Borrow the News” Formula – How to spot trending stories and spin them into expert-enhancing, client-attracting content.
• Lead Magnets Made Simple – Josh explains why the right freebie turns browsers into buyers (and how to set one up in minutes).
• Media That Multiplies – Why reusing press features on your website, emails, and social is just smart marketing.
• From Guinea Pigs to Royal Puppies – Real-world examples of pet pros using newsjacking to get featured and grow.
• What’s Inside the Latest Magazine – Rebecca shares the hottest articles from the new issue (plus how to get your hands on a copy).

Thanks for tuning in!

To learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow 

Big thanks to this week’s guest, Josh Hightower from PetBizSuite, you can find out more about how PetBizSuite CRM can help your business grow by going to www.petbizsuite.com

The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.com

Remember, the next Barkleigh show is happening in Hershey in November. Be the first to find out when registration opens by entering your info at www.petboardingexpo.com

Episode Highlights:

[00:51] – Dom kicks off the show with a quick recap of last week’s “Make the News” strategy—and introduces Part 2: Borrow the News.[02:53] – Tech Talk: Josh Hightower explains what a lead magnet is and why it’s the first step in a strong sales funnel.[05:46] – How a lead magnet builds trust, collects contact info, and bridges the gap between curiosity and conversion.[08:35] – Josh explains the 7-11-4 rule of marketing: why prospects need more touchpoints before they’re ready to buy.[11:09] – Dom dives into news-borrowing, with step-by-step tips for turning trending stories into PR and content gold.[14:07] – Real example: How Dom used a national story about puppy resale to land local coverage and boost book sales.[16:52] – Client example: “Little Critter” Lucy Medway gets press by responding to a celebrity guinea pig story.[20:28] – Dom’s borrow the news formula: Current headline + local expert take + practical tips = media coverage.[24:34] – Dom live-spins five current stories into sellable angles—covering obedience, enrichment, and puppy training.[31:18] – Rebecca Shipman joins to preview the latest magazine issue—including Skydance Pet Lodge, doing good in your community, and AI tools that save time.[34:28] – Why enrichment, pricing, and customer experience all take centre stage in this packed bimonthly issue.[38:08] – Next week: Dom teases a powerful double episode with Alison Jacobs of Scouts Honour on systemising leadership and building a business that runs without you.

Still staring at a blank screen, wondering how to create content that isn’t just another cute dog video?

And are you tired of watching other businesses get media coverage… when you’re the one doing all the work worth shouting about?

In this (mostly) solo marketing masterclass, Dom reveals how to use newsjacking – the art of inserting your brand into trending topics – to generate free publicity, social buzz, and client trust. You’ll discover how to ride the coattails of cultural moments (like the Super Bowl, holidays, or even local news) to make your pet business look modern, relevant, and fun. 

Dom also shares how he used this same strategy to launch a cross-country rescue dog cycling tour that earned more than a dozen media features, and how one of his clients scored local coverage (and a radio slot!) just by dressing up as a dog and doing a charity walk.

Plus: a fresh round of Tech Talk with Josh Hightower from PetBizSuite, where they break down why funnels matter now more than ever – and how most pet businesses are letting 90% of their website traffic go to waste.

In this episode, you’ll discover:

• The Power of Borrowed Media – Why getting featured in the local news can instantly raise your status.
• Funnels That Convert – Why most websites leak leads—and how to fix it in one simple step.
• Charity = Celebrity – How stunts and community events can land you coverage (and new clients).
• The Email List You Forgot You Needed – Why social followers are a trap—and owned media is the goldmine.
• How to Spark Ideas with Cultural Calendars – From Halloween to the Kentucky Derby, Dom shows you how to turn trends into bookings.

Thanks for tuning in!

To learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow 

Big thanks to this week’s guest, Josh Hightower from PetBizSuite, you can find out more about how PetBizSuite CRM can help your business grow by going to www.petbizsuite.com

The July/August issue of the Pet Boarding and Daycare Magazine is ‘HOT’ off the press. Grab your copy or view the digital version by going to www.petboardinganddaycare.com

Remember, the next Barkleigh show is happening in Hershey in November. Be the first to find out when registration opens by entering your info at www.petboardingexpo.com

Episode Highlights:

[00:51] – Dom explains the concept of ‘newsjacking’  – and why pet businesses should be doing it.[05:01] – Tech Talk with Josh Hightower, this week Josh is talking all about funnels and how they can transform your client acquisition.[06:42] – Dom and Josh map out a real-world funnel strategy to capture more leads and boost bookings.[13:22] – Dom dives deep into the importance of owned media, and why a healthy email list is more important than thousands of social media followers.[16:58] – Theme-based enrichment vs trend-based marketing—how to tap into current events for engagement.[26:21] – Dom shares a quote from Dan Kennedy and explains the power of becoming a “local celebrity” in your niche.[38:00] – Behind the scenes of Dom’s Tour de Rescue event: cycling, shelters, and media hits galore.[44:30] – How to offer expert commentary on trending topics—and get quoted by local news outlets.[46:51] – The step-by-step guide: pick a cause, plan a charity event, and watch the press come to you.[50:27] – Sneak peek at what’s coming in the next few weeks: more on newsjacking, and must-listen interviews with top pet care pros.

Is your inbox overflowing, your to-do list never-ending, and your bookings still unpredictable?

And are you relying on a glorified calendar app instead of a real system to grow your business? 

In this packed episode, Dom shares how a week off in Menorca – with no emails, no Slack, and no distractions – helped him see things more clearly than he has in years. You’ll learn how to use the power of a “digital detox” to spark better thinking, deeper focus, and a healthier way to run your business. Dom also introduces a new regular feature: Tech Talk with PetBizSuite co-founder and tech wiz Josh Hightower. 

In the debut segment of ‘Tech-Talk’, Josh breaks down what a CRM actually is, how it differs from your booking software, and why both systems are essential if you want to grow, re-engage past clients, and automate your follow-up.

Plus, you’ll hear real-time reflections from Dom’s UK Elite Mastermind members as they share what they’ve achieved so far in 2025 – and how the 90-day planning process the meetings provide is helping them crush their next chapter.

In this episode, you’ll discover:

• Why Boredom Isn’t the Enemy – How stepping back (and putting down your phone) can help you move forward faster.

• CRMs vs Booking Systems – Josh Hightower explains why managing leads, reviews, and reactivations requires more than a calendar.

• Work in 90-Day Sprints – Dom shares his favourite way to get focused, eliminate overwhelm, and make real progress.

• Mastermind Momentum – Hear how Dom’s Elite members are tackling big goals, launching new products, and staying accountable.

• The Power of Events – Why scheduling an open house or appreciation event can energise your team and create serious sales spikes.

Thanks for tuning in!

To learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow 

Big thanks to this week’s guest, Josh Hightower from PetBizSuite, you can find out more about how PetBizSuite CRM can help your business grow by going to www.petbizsuite.com

Remember, the next Barkleigh show is happening in Hershey in November. Be the first to find out when the tickets go on sale by registering your info at www.petboardingexpo.com

Episode Highlights:

[00:51] – Dom introduces the episode: a halftime reset for 2025—and why stepping back can help you step up.[03:00] – Dog news: A Liverpool pet store gets a legal letter from Hugo Boss over a cheeky name choice.[05:03] – The launch of Tech Talk! Josh Hightower joins Dom to explain the difference between CRMs and scheduling systems.[08:15] – Why your old customers are your easiest sale—and how to win them back with database reactivation.[11:56] – Dom recaps his week in Menorca and the mental clarity that came from a full digital detox.[18:04] – The 12-Week Year mindset: Dom explains why quarterly planning beats annual goals every time.[21:07] – Live from the UK Elite Mastermind: Members share how they’re staying focused, launching new products, and handling growth challenges.[35:21] – Why now is the perfect time to plan an event—and how it can attract new clients, energise your team, and drive sales.[37:08] – Pricing, promotion, and planning for Q3 and Q4—Dom wraps with a mini action plan for the second half of the year.[39:24] – Heads-up! Hershey Expo registration is opening soon. Visit petboardingexpo.com to get on the list.

Could the biggest leap in daycare efficiency come from hospital wards and HVAC vans?

And why are the smartest pet care facilities ditching all-inclusive chaos for themed enrichment bundles that sell themselves?

In this tech-centric episode, Dom sits down with Garret Tadlock – CEO of FetchDesk Ai – for a no-fluff conversation about how technology is reshaping the pet care landscape. Garret shares hard-won insights from 16 years in the industry, including why your software should serve as the nerve center of your business, how to know if you’re really ready to sell, and what boarding facilities can learn from gyms, hospitals, and HVAC techs.

Garret also breaks down how the right tools can turn data into dollars—and what your next five years might look like if you embrace innovation now. Plus, you’ll hear a powerful testimonial from Enrich U member Kim Buchanan, who reports a 42% increase in daycare sales after switching to enrichment-based care, talk about the future of the industry!

In this episode, you’ll discover:

• Build It to Sell – Why the best-run pet businesses are structured like they’re always for sale (even if they’re not).

• Tech That Pays for Itself – How the right software and AI can make your front desk smarter, faster, and more profitable.

• Enrichment as the New Standard – Why Garret says enrichment isn’t a nice-to-have anymore – it’s essential.

• Theme It and They Will Come – What’s next after Enrichment 2.0? Experience-driven themes and bundles that boost average revenue per dog.

• Know Your Numbers – Why most owners don’t track the right metrics – and how AI is closing the gap.

Thanks for tuning in!

To learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow 

Big thanks to this week’s guest, Garret Tadlock from FetchDesk Ai, you can find out more about Garrets new service by going to www.fetchdeskai.com

Remember, the next Barkleigh show is happening in Hershey in November. Be the first to find out when the tickets go on sale by registering your info at www.petboardingexpo.com

Episode Highlights:

[00:51] – Dom kicks off with a shoutout from sunny Menorca and previews next week’s “halftime report” episode.[04:00] – Dog News! Dom discusses a recent article on pet psychology—and how to use it in your next promo.[08:18] – Garret joins the show and shares his journey from tech sales to pet care software pioneer.[09:32] – Why expos are essential: education, connection, and finding a peer accountability partner.[13:30] – The power of software systems: how tech helps scale and sell a better pet business.[19:49] – Enrichment then vs. now—and the growing importance of themed experiences.[22:18] – Garret puts forward the case for bundled boarding packages and automated upsells.[23:09] – Inside FetchDesk AI: how AI agents are answering phones, handling bookings, and driving revenue.[28:22] – What Garret learned from hospitals, HVAC techs, and his grandfather’s care team.[36:17] – A must-hear voice note from Kim Buchanan on the revenue jump she saw after implementing the lessons learned from Enrich U.

Could an increase in prices help you land that five-star staff member who actually sticks around?

And how can enrichment services help you pay better, retain more, and build a dog daycare your team actually loves?

In this episode, Dom is joined by recruitment expert Joe Latona from Walker Scout for a no-nonsense look at what’s really happening in the pet care hiring market. Joe shares why job offers are getting turned down more often, how even a $2/hour wage bump can change your candidate pool – and why premium facilities get more applicants and better retention, without giving you, the owner, an extra headache. 

Dom and Joe discuss the surprising role that enrichment services now play in attracting (and keeping) quality team members. Later in the episode, you’ll also hear directly from Enrich U member Sarah Stevens from K9 Adventures on how themed enrichment boosted staff morale, client satisfaction, and brought in an extra £600/month in sales – just from activities that are now the highlight of her team’s workday.

In this episode, you’ll discover:

• Why Good Staff Say No – The surprising truth behind why top candidates turn down your offer (even if the job looks great).

• The $2 Difference – How a small wage increase can drastically improve both quality and quantity of applicants.

• Pay More, Stress Less – Why higher wages reduce turnover, attract better people, and make hiring feel easy again.

• Enrichment as a Hiring Tool – How activities designed for dogs actually boost staff engagement and candidate interest.

• Price to Afford Greatness – Why your prices must rise before your team can – and how attracting affluent clients make it possible.

Thanks for tuning in!

To learn more about Dom’s coaching programs and how to build a premium pet care business, visit: www.petbusinessmarketing.com/diamondnow

Huge thanks to this week’s amazing show sponsor, Gingr. Gingr provide pet care software that simplifies your day-to-day. Book a free demo today by going to www.gingrapp.com/petpodcast 

Big thanks to this week’s guest, Joe Latona from Walker Scout, you can find out more about Joe by going to www.walkerscout.com

Thanks also Sarah Stevens from K9 Adventures for sharing her Enrich U success story, check out Sarah’s daycare at www.k9adventures.co.uk

Episode Highlights:

[00:51] – Dom introduces the episode and teases the key current hiring trends Joe will unpack.[01:50] – Dom shares some upcoming promotional days that can help daycares generate more revenue – and more client love.[06:07] – Joe Latona joins the show and shares why the hiring market is tougher—and why slower offers are getting punished.[07:20] – Joe explains how candidate quality is tied to wages, and why 5-star hires often walk away.[12:28] – Dom connects premium pricing to better hiring, higher wages, and long-term scalability.[15:37] – Joe shares a few examples of his clients taking the leap to offering competitive packages and seeing serious results off the back of it.[21:40] – Joe reveals how better pay actually widens the talent pool and gives daycare owners more choice.[24:28] – Dom and Joe discuss how enrichment creates job satisfaction for your employees, not just extra revenue.[28:55] – Joe breaks down how you can showcase your enrichment and facility culture within your job listings.[35:44] – Sarah Stevens shares how Enrich U improved staff buy-in, boosted sales, and made her daycare stand out.

Ever feel like your marketing is falling flat, no matter how much time and money you spend on it?

What if you could build your business around clients who already want what you offer – and are happy to pay a premium price for it?

In this episode, the world’s leading Pet Business Coach, Dom Hodgson dives deep into a marketing masterclass focused on the most overlooked (and most important) element in your pet care business: your ideal client avatar. If you’ve never heard of this before, your avatar is essentially that one customer you wish every single one was like – they pay on time, they don’t complain, they refer you to their friends and family – here, Dom breaks down how to construct your avatar and attract them to your business.

Plus, you’ll hear Dom’s take on a Guardian newspaper article, questioning whether the modern dog owner has gone too far in pampering their pooch – and why that’s exactly the trend you should be leaning into. You’ll also hear a testimonial from Enrich U superstar Kelli McEntire, who explains how enrichment has changed her daycare and actually made her daycare easier, her dogs happier, and her business much more profitable.

In this episode, you’ll discover:

• Design for Your Dream Client – Why “anyone with a dog and a wallet” is a dangerous mindset that leads to the wrong customers.

• Avatar-Led Marketing – How creating a profile like Dom’s “Jessica Martin” helps tailor your messaging, offers, and upsells.

• Think Like Wingstop – How a chicken wing chain nailed its audience—and what pet care can learn from them.

• Enrichment as Differentiator – Why personalized, theme-driven enrichment is the best tool for standing out and charging more.

• Why Structure Sells – How storytelling and specificity help pet parents justify premium prices – and spread the word for you.

Need help defining your ideal client, or do you need to fix a broken marketing system? The Pet Biz Wiz can help! To learn more about Dom’s exclusive coaching programs and how to attract your dream clients, visit: www.petbusinessmarketing.com/audition

Huge thanks to our incredible show sponsor PackPro!

PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Barkleigh’s next show is the Pet Boarding and Daycare Expo which is happening in Hershey in November 10th to 13th. Register now to be the first to find out when tickets go on sale. Click here to register now

Episode Highlights:

[00:51] – Dom kicks off the episode by introducing today’s topic of the ideal customer avatar.[01:48] – What Dom actually does outside the podcast—and how coaching can help pet pros grow.[07:30] – Dog News: “Does your dog care if its collar is from Burberry?” Dom says… maybe not, but the owner certainly does.[10:21] – Why enrichment isn’t spoiling dogs – it’s good business strategy.[13:42] – Enrich U client Kelli McEntire shares how enrichment saved her time and boosted profits.[15:52] – Avatar Masterclass is in session: why most pet pros are still marketing to “everyone.”[18:09] – Dom breaks down the different avatars he uses across his own coaching services.[21:08] – The danger of generic messaging—and how to fix it by listening to client conversations.[25:35] – The Jessica Martin avatar example for puppy trainers and how to build your own.[36:02] – Dom’s assignment: build your avatar, ask better questions, and build a business around the clients you want.

Wondering how to reduce chaos, reclaim your time, and still grow your revenue?

Curious what smart pet pros are doing to offer next-level upsells and client experiences?

In this episode, Dom sits down with Sarah and Pete Stevens – daycare owners, Elite U.K mastermind members, and creators of the PawPal app. Born from the mess of their own overbooked and under-organised daycare, PawPal started as an internal fix and evolved into a business-changing tool. They share the pivotal moment that made them realise they had to change, and how their homemade app now powers their streamlined, upscale operation (along with many others).

You’ll hear how Sarah sold add-ons without even sending an email, and how their app turned chaotic scheduling into a McDonald’s-style easy order-and-upgrade system. Plus, we go behind the scenes on the second day of Dom’s Elite US mastermind as the members reveal the big takeaways from the previous day that they’ll be implementing as soon as they get back home!

In this episode, you’ll discover:

Building the Tool Your Business Needs – Sarah and Pete’s PawPal app was born from the chaos of managing bookings, messages, and upsells across too many platforms. Now, it keeps everything in one place—and boosts their revenue.

Easy Profits from Effortless Upsells – Sarah shares how she offered enrichment add-ons without needing a sales push or email blast – just a well-timed, in-app nudge.

How a Brilliant Booking Experience Boosts Your Brand – Clients judge your business by how smooth (or clunky) your signup and scheduling is. A streamlined experience builds trust from day one.

Clarity Comes from a Consultation Day – How a full-day strategy session helped Pete and Sarah realise their business was positioned as “busy and messy”—not premium. Now, they’re building a brand that reflects their value.

How to Spot Big Opportunity – Dom reveals that national media is catching on to high-end dog services. If you’re not already offering premium experiences, someone else will.

Many thanks to this week’s awesome guests Sarah and Pete from Pawpal. Find out more about how Pawpal can help streamline your dog daycare by going to PawPal.net

Huge thanks to our incredible show sponsor PackPro!

PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

If you would like to get Dom’s personal help to grow your pet business and be part of a powerful inspiring peer coaching group then you should check out my exclusive Elite Mastermind. Click here to apply now.

Barkleigh’s next show is the Pet Boarding and Daycare Expo which is happening in Hershey in November 10th to 13th. Register now to be the first to find out when tickets go on sale. Click here to register now

Episode Highlights:

[00:51] – Dom introduces the episode looking ahead to his UK Elite Mastermind and teases insights from the first U.S. Elite event in Annapolis.[03:14] – Dog news! Dom reveals the enrichment services offered by London’s five star doggy hotel.[06:35] – Meet Sarah and Pete Stevens, longtime Elite members and owners of Canine Adventures, who built their own app—PawPal—to bring order to their business.[08:21] – Pete shares the moment he found cash in the car sun visor, the eye-opener that revealed just how disorganized things had become.[10:04] – “We were in a proper mess.” Sarah and Pete open up about the chaos behind the scenes and why they needed a complete operational overhaul.[11:23] – Discover how the Paw Pal app gave them freedom—letting them manage staff, bookings, and sales even while on the move.[14:26] – Despite forgetting to send out an email, Sarah still makes enrichment upsells thanks to the automations and visibility built into the app.[15:19] –  The trio reflect on the consultation day they’ve spent together which helped refine Sarah and Pete’s marketing strategy and positioning.[18:03] – They have a breakthrough moment as Dom helps them define exactly who the app is for—and how to talk to that audience.[20:49] – Dom shares the reflections of his U.S. Elite mastermind members from their first meeting, including breakthroughs around staffing, structure, and community support.

What would your business look like if your software actually saved you time (instead of stealing it)?

Could one system really solve your scheduling headaches, pricing problems, and staff miscommunication?

This week, Dom is joined by Chris Tilson and Drew Brinkoetter, co-founders of Goose, a modern operating system for pet care businesses. Chris brings decades of hands-on facility experience, while Drew shares insights gained from his time building multi-location pet service brands.

Together, they explain how the right technology can eliminate operational headaches, boost upsells, and help facility owners take control of their customer experience. They also reveal why bundling, blackout dates, and digital merchandising matter more than you think!

Later in the episode, we head back to the Vegas Expo floor to hear powerful stories from listeners who attended Dom’s seminar the previous year. AJ shares how seasonal packages and price increases helped streamline their sales, while Lynnie reveals how just one stinging comment about “confidence” reshaped her entire approach to business – and sparked a transformative year of growth. 

In this episode, you’ll discover:

• Start with Systems – Why a unified operating platform is critical for managing daycare, boarding, grooming and training.

• Merchandise Your Services – The secret to bundling, presenting, and pricing your offers like a pro.

• Let Clients Upsell Themselves – How online bookings can increase average transaction value without lifting a finger.

• Confidence Leads to Clarity – How a mindset shift helped one owner finally raise prices and get paid her worth.

• Why Seasonal Offers, Big Results – Why limited-time themed menus can improve sales and reduce client overwhelm.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing helps pet care businesses like yours screen for parasites quickly and reliably, so you can keep your furry guests safe and your clients reassured. Find out more at CanineLabTesting.com

Many thanks to this week’s awesome guests Drew and Chris from Goose. Find out more about how Goose can help streamline your dog daycare or pet resort by going to Goose.pet

If you would like to get Dom’s personal help to grow your pet business then you should check out his Diamond Business Development program. Click here to join now.

Barkleigh’s next show is the Pet Boarding and Daycare Expo which is happening in Hershey in November 10th to 13th. To be the first to find out when registration opens, click here.

Episode Highlights:

[00:51] – Dom introduces the episode, setting up a deep dive into how smart software is changing the game for pet businesses.[03:30] – Chris shares his background in pet care, revealing how his family business sparked the idea for more modern booking systems.[04:36] – Drew explains the multi-location challenges that inspired the creation of Goose, with a focus on improving pet owner experience.[07:16] – Chris breaks down how his first tech venture helped increase revenue without needing to expand the facility’s footprint.[14:37] – Drew identifies the two major levers in pet care—pet acquisition and labor optimization—and how software can simplify both.[18:51] – A closer look at upsell psychology: how bundling and strategic pricing boosts booking values and satisfies pet parents.[23:02] – Why bundling is better: Drew explains how offering tiered experiences drives upgrades and maximizes profits.[26:39] – Leveraging blackout dates and peak periods to price smarter, without scaring off clients or needing discount tactics.[29:32] – Chris and Drew reflect on their partnership, the Goose team culture, and the startup journey from beta to big-time.[36:11] – Dom wraps up with guest testimonials from AJ and Lynnie, whose businesses were transformed by Dom’s no-nonsense advice on pricing and confidence.

Can a single event really change how you price, promote, and plan your pet care business?

What are real facility owners saying about their experience at Expo West, and why do they keep coming back?

In this special recap episode, Dom brings you another exclusive behind-the-scenes conversations from the Pet Boarding & Daycare Expo West in Las Vegas. You’ll hear from pet biz newbies like Michelle Macklin – who’s converting a horse property into a full-blown dog daycare – alongside seasoned pros like Alex Varney and Eyal Cohen, who tell us why, even when you feel comfortable in your business, there’s always more to learn.

Michelle shares why she finally took the leap into pet care at 60 and how Dom’s enrichment talk lit a fire under her plans. We also hear from attendees like Peyton and Katie, who are already implementing pricing changes and preparing for second locations before they’ve even left Vegas. Plus, Dom offers his own advice on why pausing to assess after big events is just as crucial as action – and shares a key clip from his standout presentation “The Price Is Right” to highlight how most business undervalue their services.

In this episode, you’ll discover:

• Fear Can Be Fuel – Michelle’s story shows it’s never too late to launch the business you really want.

• Stop and Assess – After a sprint of activity, smart owners slow down to regroup and realign.

• Raise Your Prices – If clients love your service and demand is high, it’s time to charge what you’re worth.

• Expos Create Momentum – Why getting in a room with other pet professionals is one of the best ways to keep your business growth on track

• Learning Never Ends – Hear why it doesn’t matter if you’re the keynote speaker or a first-timer, there’s always more to learn at an industry event.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing helps pet care businesses like yours screen for parasites quickly and reliably, so you can keep your furry guests safe and your clients reassured. Find out more at CanineLabTesting.com

If you would like to get Dom’s personal help to grow your pet business then you should check out his Diamond Business Development program. Click here to join now.

Barkleigh’s next show is the Pet Boarding and Daycare Expo which is happening in Hershey in November 10th to 13th.

Episode Highlights:

[00:51] – Michelle Macklin shares how attending Dom’s enrichment seminar left her buzzing with ideas—and led her to enroll in Enrich U on the spot.[02:14] – Michelle talks about being brand new to the industry and how the expo opened her eyes to everything she didn’t know she didn’t know.[04:50] – Dom introduces this special recap episode, featuring attendee insights, vendor perspectives, and an exclusive snippet from his seminar “The Price is Right.”[07:35] – Alex Varney breaks down her presentation on building strong operational foundations and the challenge of cramming too much value into one talk.[09:27] – Eyal Cohen of Pet Resort Hospitality Group explains why his company prioritizes quality over quantity—and how today’s sellers are savvier than ever.[13:04] – Dom and Eyal reflect on the long-term benefits of attending expos, sharing how one conversation can shift your whole business trajectory.[18:49] – Peyton Peroni of Dog Days Daycare describes her excitement at attending her first expo and how the pricing seminar was a major lightbulb moment.[21:34] – Emily from Beaver Creek Dog Retreat shares how Dom’s talk gave her the confidence to raise prices and recognise her worth.[23:04] – Katie from The Great Outdoors Pup Camp explains how Dom’s pricing session helped her rethink her value and prepare to open a second location.[25:31] – Dom shares a clip from his “Price Is Right” seminar, urging listeners to stop undercharging and to structure their businesses like elite athletes—with intense sprints and strategic recovery.

If this episode fired you up, don’t wait—start taking action now and we’ll see you at the next expo!

What happens when you step away from your business in order to find out where you’re going wrong with it?

And is it possible to raise your prices, sell more extras, and supercharge your revenue – before breakfast?

In this Expo West recap episode, Dom shares inspiring stories and interviews recorded live in Las Vegas. You’ll hear first from Tara and Skylor of King Style Dog Boarding, who took the brace decision to close down their business for the week, to learn from the expo expert speakers. After leaving Dom’s presentation they immediately raised their prices that very morning by $20 – then they booked a premium client with add-ons to boot. That’s what you call taking action! 

Plus, roving podcast reporter Tim Jackson hits the expo floor to capture conversations with other facility owners, both new and experienced, who share what they’ve gained from the expo – like Colton from Vera’s Posh Paws who’s fresh out of Dom’s ‘gold’ talk (his words, not ours). You’ll also hear from keynote speaker Candace D’Agnolo of Pet Boss Nation and catch a behind-the-scenes look at what it takes to step into the next level of your business.

Tune in to discover;

Raise Prices with Confidence – Tara and Skylor proved that when you believe in your service, premium pricing follows naturally—sometimes within hours.

Why Enrichment = Client Value – How offering fun, themed activities and structured enrichment can be a major revenue-driving part of your offering.

You Gotta Be in the Room Where it Happens – Hear how the conversations and connections you make at events like the PB & D Expo, can spark bold moves in your business

Plan for Growth Early – Whether you’re about to open or scaling up, building systems and pricing strategies from the start, will set the tone for success.

Push Past the Fear – Growth starts when you stop waiting for permission and start acting on your ambition – Expo attendees tell their personal transformation stories.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing helps pet care businesses like yours screen for parasites quickly and reliably, so you can keep your furry guests safe and your clients reassured. Find out more at CanineLabTesting.com

If you would like to get Dom’s personal help to grow your pet business then you should check out his Diamond Business Development program. Click here to join now.

Barkleigh’s next show is the Pet Boarding and Daycare Expo which is happening in Hershey in November 10th to 13th. Register now to be the first to find out when tickets go on sale. Click here to connect now

Episode Highlights:

[00:51] – Tara and Skylor share how Dom’s talk inspired them to increase prices on the spot—and make a sale.[03:36] – How Enrich U became the perfect plug-and-play enrichment solution for their business.[06:48] – Dom reflects on the energy, takeaways (not food), and transformations he witnessed at Expo West.[10:08] – Elaine and Mike reveal how Expo learnings are shaping their soon-to-launch Arizona facility.[16:20] – Ariel and Jamel’s “aha” moment about the hidden power of paid enrichment and themed activities.[21:56] – Francesca shares how she’s using the Expo to build and solidify her systems before taking over her mentor’s training company.[24:08] – Candace D’Agnolo recaps her keynote and why Gen Z pet owners are a major opportunity.[30:47] – Devon and Christie talk about the value of peer-to-peer learning and crucial pricing confidence.[35:11] – Dom explains how fear blocks growth—and how networking events like this help owners push past it.[37:14] – Colton shares how he thought up five (yes, five) new service packages during Dom’s pricing session.

Feeling fired up? Make sure you’re in the room for the next Pet Boarding & Daycare Expo and turn your own lightbulb moments into massive wins.

Can dinner, drinks and a friendly conversation really drive customer loyalty in your  pet care business?

And how can you build a leadership team that actually frees you up to work on the business instead of in it?

Then stay tuned, because in this episode, Dom chats with Mike McIntyre from Fetch Family Pet Resort about his facility’s journey from launch to expansion. After a whirlwind opening just before COVID hit, Mike and his GM Carolyn built something truly special in Sewell, New Jersey – thanks in part to expert mentorship from Stephanie Shipley and a leadership team that now runs the show. Mike shares the little touches that make Fetch stand out, like sending new clients home with personalised artwork and creating word-of-mouth magic by building a truly “club-like” daycare experience.

Mike also shares the behind-the-scenes story of their first-ever client appreciation dinner: a simple but powerful gesture that turned regulars clients into raving fans. And, as Dom points out, it’s not just making a nice gesture for the sake of it – these are the kind of smart moves that fuel referrals, loyalty, and make high-margin memberships feel like an exclusive club. 

In this episode, you’ll discover:

• From Insurance to Enrichment – Why Mike left the corporate world to build a 10,000 sq ft pet resort (with plans to double it).

• Crates and Leadership – How working with a consultant helped rewire their approach to structure, team building, and dog care.

• Personal Touches Pay Off – Why every evaluation ends with a memento—and what it does for retention.

• Community, Not Just Clients – Inside their client appreciation event and why it worked better than any marketing campaign.

• Memberships Need More Than Discounts – Why emotional value beats price cuts when it comes to loyalty.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

Huge thanks to special guest Mike McIntyre for sharing his story. To find out more about Mike business go to FetchResort

Also, thanks to Molly Taylor from Mollys’ Mutthouse for sharing her bootcamp business wins. Find out more about Molly by going to Mutthouse

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode and the key talking point: a customer appreciation night that became a word-of-mouth goldmine.[06:03] – Molly Taylor shares how she flipped her model from pay-as-you-go to membership-only—and ended up with a waitlist every day but Monday.[07:30] – The power of peer support: why bootcamp helped Molly take action fast and gain massive clarity.[13:30] – Mike McIntyre shares how a chance meeting and a bold pivot from insurance led to launching Fetch Family Pet Resort.[18:47] – How pet care consultant Stephanie Shipley helped Mike overhaul operations and embrace crate-based enrichment daycare.[22:30] – Mike explains how investing in staff education and certification strengthens client trust and builds reputation.[26:32] – Inside the Customer Appreciation Night: why Mike’s team took 12 loyal clients out to dinner—and how it boosted client buy-in.[29:45] – Real feedback, real results: how honest conversations with clients led to small tweaks and big relationship wins.[31:00] – Turning a pet business into a club: Dom and Mike explore how regular social events can power retention and community.[36:01] – Mike outlines future plans, including facility expansion, new service offerings, and a client membership program done right.

Can staff training really reduce noise, improve behaviour and boost morale?

And do you ever wonder what ripple effects are ruining your business without you even realising it?

In this episode, Dom is joined by Mallory Poirier from PackPro to discuss their revolutionary approach to staff training. Mallory breaks down the key mistakes dog daycare owners make when it comes to training, and why fixing group management first leads to improvements everywhere else in your business. Mallory reveals how she and cousin Dan did the dirty work to transform their own facility and have now created a stonewall system that’s helping others do the same.

We also get an update from Sean Felty, who shares why spring and summer can make or break your profit margins – and how getting a tighter grip on labour costs can unlock six-figure savings. Sean describes how a data-driven approach stops hidden profits from slipping through the cracks of your business, and how if you’re still going off your gut-feeling when it comes to staffing costs, you’ve got to shape up and get real. Let’s get statistical! 

In this episode, you’ll discover…

• Fix the Noise First – Why a thunderous daycare floor isn’t normal…it’s a warning sign.

• Group Management Wins – How the ripple effect leads to calmer dogs, more confident staff, and a smoother-running business.

• Train the Trainers – How PackPro’s proven staff training system turns chaos into control.

• Don’t Skip the Staffing Numbers – Sean Felty explains how to spot payroll leaks before it’s too late.

• You Always Need a Marketing Plan – Why even the busiest facilities must adapt to deal with increased competition.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

Huge thanks to special guest Mallory Poirier from Pack Pro! To find out more about their amazing staff training, go to PackPro

Also, thanks to Sean Felty for the cool labor costs update. To grab Sean’s FREE pet care labor calculator, go to NextTreeStrategies

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Remember, you can see Dom and all the other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Episode highlights:

[00:51] – Dom introduces the show with a reminder of how you can get your tickets for the upcoming Pet Boarding and Daycare expo in Vegas.[02:20] – Dom shares dog news from the Financial Times, exploring how premium enrichment is shaping the future of dog daycare—from scent dens to psychic sessions.[04:52] – Why enrichment-focused services are driving massive growth for daycares—and how one facility boosted daycare revenue by 40%.[07:06] – Dom welcomes Sean Felty back to the podcast to discuss labor cost control and why seasonal planning is critical.[11:11] – Sean breaks down the staggering payroll savings his clients have achieved—up to $150K annually—through smarter scheduling systems.[13:32] – Dom introduces Mallory Poirier from PackPro and kicks off their conversation with the origins of her daycare business. [17:48] – Mallory explains how the pandemic inspired the launch of PackPro and how their group management course quickly became a must-have for daycares.[24:11] – Mallory highlights why word-of-mouth isn’t enough anymore, and how her facility adapted its marketing strategy to stay competitive.[25:50] – How themed enrichment events like dog birthday parties and holiday celebrations are increasing customer loyalty and staff morale.[32:06] – Mallory previews her upcoming Expo talk on the “ripple effect” of better group management and how reducing noise can transform your daycare.[36:56] – Why you need to secure your place at the Vegas expo in order to build a supportive network in an isolating industry…

Are you still relying on platforms like Indeed or LinkedIn to find your next great team member?

How would your business change if you had a system that brought in passionate, qualified candidates, automatically?

In this episode, Dom sits down with marketing automation expert and PetBizSuite co-founder Josh Hightower, for a deep dive into building your own hiring funnel. Josh explains why you need to think about recruitment the same way you think about marketing: as a smooth, fool-proof system. From leveraging automation to speeding up response times, Josh lays out the exact playbook he’s used to help dozens of pet business owners streamline the hiring process – and start attracting the right people faster. 

Plus, Rebecca Shipman from Barkleigh joins the show to provide a sneak peek at what’s coming up at this year’s Pet Boarding and Daycare Expo West. Rebecca reveals how it doesn’t matter if you’re an industry veteran with years of experience or you’re a newbie whose just about to put pen to paper on their first facility; conventions and expos are the networking gamechangers that set the great businesses apart from average ones. Click here to grab your ticket now

Tune in to discover…

• Speed to Lead – Responding to job applicants quickly is just as critical as following up with potential clients.
• Systemise Your Hiring – Build a repeatable funnel that pre-qualifies great candidates and saves you time.
• Double Duty Lead Magnets – Use marketing tools not just for client attraction, but for recruiting too.
• Get Reviews That Matter – How automation can help you consistently collect powerful Google reviews and turn them into testimonials that build trust.
• Expos Create Impact – How stepping out of your business to attend events – like the PBD expo – pays off in unexpected ways.

Huge thanks to our incredible show sponsors PackPro and Canine Lab Testing!

PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

You can find out more about PetBizSuite and even watch a free webinar that lays out the Pet Care Hiring Funnel by clicking here

Remember, you can see Dom and all the other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Episode Highlights:

[00:51] – Dom introduces the episode and discusses the return of Josh and Rebecca.[03:51] – Rebecca Shipman from Barkleigh previews the upcoming Pet Boarding and Daycare expo at the Horseshoe in Vegas![05:07] – Rebecca reveals why the expo is the perfect place to learn about every stage of the pet business journey, all the way from starting up to selling.[10:17] – Dom and Rebecca pay tribute to friend of the podcast and pet industry legend Phillip Paris.[13:40] – Josh Hightower tunes in and shares the story of how he ended up in the data-driven marketing space[14:00] – Dom and Josh discuss their joint online-marketing venture Pet Biz Suite and what’s holding people back from becoming marketing masters.[17:35] – How the Pet Biz Suite onboarding system eliminates that first-email fear and gives business owners the perfect foundation for success.[26:55] – Why having an automated reviewing process leads to faster growth and serious pet biz street cred.[33:16] – The nuts and bolts of creating a lead-generating hiring funnel that takes the stress out of recruitment.[41:15] – Why time kills good candidates—and how automation keeps you one step ahead.

Can you be premium priced and offer profitable upsells from day one?

How can you use enrichment to make a new facility stand out from the competition?

In this episode, Dom is joined by Rainier Dog Resort & Spa owner Kelli McEntire, who shares the full story behind her facility’s spectacular launch. After a rocky start with zoning issues at their original barn-based location, Kelli and her husband Sam secured a new premises and spent over a year planning the perfect launch.

With a little help from Dom’s Diamond coaching program and Enrich University, they turned the daycare opening into a full-blown event. They implemented dramatic price increases, introduced a multi-step educational based induction program, and even incorporated an epic Pirate themed takeover featuring Sam dressed as Captain Jack Sparrow, every move was carefully crafted to build buzz and show off their upgraded enrichment offering.

Clients got a behind-the-scenes look through a playful facility tour video, and new customers were wowed with dog-centric experiences, personalised updates, and superhero capes. The results were off the charts!

But before all that, we head behind the scenes of Dom’s Elite Mastermind as several members reflect on the power of a mastermind ‘hot seat’. Tim from Pets2Impress explains how his big breakthrough came from thinking five years ahead to set clearer goals in the short term, while Allison, the Stress-Free Groomer, shares how group input helped her discover a blind spot in her business she didn’t even know existed.

The big takeaway? Attending masterminds and events sets great a business apart from the competition…so make sure you register for the upcoming Pet Boarding and Daycare Expo in Vegas next month. Click here to grab your ticket now

Tune in to discover:

• Planning Pays Off – Kelli’s success shows what’s possible when you take the time to prepare properly before your pet business launch.

• Premium Services Deserve Premium Prices – How doubling (and even tripling) her rates helped Kelli build a sustainable business that affluent clients valued. 

• Create Story-Worthy Moments – From pirate-themed tours to superhero capes – how  small ‘wow-factor’ touches can spark big word-of-mouth.

• Masterminds Bring Clarity – Hot seats help you see problems -and opportunities -you didn’t know were there.

• Think Long-Term, Act Short-Term – How setting a long-term vision will help you focus on your next 90 days, so you attack with intent.

Huge thanks to our incredible show sponsors PackPro and Canine Lab Testing!

PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

Remember, you can see Dom and all the other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Key takeaways:

[00:51] – Dom Hodgson introduces the show with a quick preview of the upcoming Pet Boarding and Daycare expo.[06:15] – Dom’s Elite Mastermind group reveal the unique power of the hotseat.[08:39] – Tim from Pets2Impress reveals the all-important long-term approach to short-term success.[12:28] – Allison the stress-free groomer talks about how the other mastermind members help to focus your mind and see hidden problems or profits that you can’t.[15:23] – Nicola the Puppy Nanny reveals how having the chance to step away from their businesses is another huge win for the mastermind members.[17:09] – Pete and Maria from the Sighthound Savoy share how the mastermind has given them the focus they need to thrive.[21:32] – Kelli McEntire gives her origin story, revealing how the business got off to a pretty rocky start…[29:33] – The power of planning, checking, and leaving no stone unturned when it comes to the wellbeing and safety of your business.

Are you tired of pumping out pointless Facebook and Instagram posts that feel like you are shouting into the social media void?

Do you wish there was a way to attract more great clients who never complain about price and invest in all your enrichment extras? 

What if there IS a better way…

Could a paper and ink newsletter be the secret weapon your pet business is missing?

In this episode, Dom brings you a marketing mini-masterclass about the power of owned print media – specifically, how old-school newsletters can drive new-school results.

He shares why you can’t rely solely on social media to grow your business and explains how a printed newsletter builds authority, deepens relationships, and keeps clients thinking about you even when they don’t need you. 

You’ll also hear exactly what to include in a newsletter, how to structure it, and why storytelling beats “business-as-usual”-style marketing every time.

Later in the episode, special guest Eve Molzhon shares her best advice for getting the most from your time at the pet boarding and daycare expo.

In this episode, you’ll discover:

• Print Isn’t Dead – Why a monthly physical newsletter still gets more attention than a Facebook post.
• Top-of-Mind Marketing – How consistent newsletters keep your business in clients’ thoughts (even when they don’t need you right now).
• Easy Content Wins – What to include each month so writing your newsletter doesn’t feel like a chore.
• From Inbox to Mailbox – Why sending a printed letter gives you a unique edge over your competitors.
• One Page, Big Impact – How a simple newsletter can boost referrals, trust, and client loyalty.

If you’ve tried paper and ink before but not got the results you were looking for, then this episode will explain exactly what to say, send, and share to stay top of mind

Huge thanks to our incredible show sponsors PackPro and Canine Lab Testing!

PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

Remember, you can see Dom and a ton of other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Episode Timestamps:

[00:51] – Dom kicks off the episode and introduces this week’s focus on paper-and-ink marketing.[04:17] – Dom shares the reasons most people DON’T want to use paper-and-ink and why they’re missing out.[06:15] – How paper-and-ink as well as other offline forms of promotion allow you to differentiate yourself from the competition.[08:27] – Dom delivers a quick crash course on the various types of media you can use to grow.[14:15] – How to leverage any media coverage you receive to the max and build interest off the back of it.[16:41] – The devil is in their details! Why getting email addresses by the dozen (more like hundred) is the key to growth.[18:02] – Dom shares why you need to be in complete control of your media presence and how you interact with your clients.[21:51] – The realm of owned offline media and why having a book is the best business card ever.[25:48] – How having a newsletter raises your business credibility and positions you as an expert in your field.[38:04] – Eve Molzhon tunes in to reveal her top tips for making the most of expos and conferences.

How do you maintain high standards as you grow your team and customer base?

What services will your affluent clients gladly pay extra for?

This week, host Dom Hodgson is joined by Alex Varney of Pinnacle Pets, a luxury pet resort in Ohio. Alex shares how her family built their business from scratch – without experience in pet care or entrepreneurship – and turned it into a high-end, high-demand operation. We discuss the early days, scaling pains, and the secret to standing out in an increasingly  competitive market. 

We also dive into how Alex developed a structured service model that appeals to the modern pet parent – this includes some cool innovations enrichment sessions, custom snack upgrades, and even bedtime stories. Alex explains how she systemised her care, empowered her team, and introduced new upsells that drive profits without draining resources. If you want to build something bigger, better, and built to last, this podcast is a must-listen.

In this Episode, you’ll discover:

1. Personalised care sells: Offering services like enrichment, scent work, and bedtime stories creates real value.
2. Transparency builds trust: 24/7 webcam access and detailed daily report cards go a long way.
3. Systemise early: Standardised protocols help you scale without sacrificing quality.
4. Empowered teams grow the business: Investing in staff development reduces turnover and increases consistency.
5. Use local partnerships: Collaborating with small businesses for treats and extras adds value and creates community ties.

Huge thanks to our incredible show sponsor PackPro! PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Thanks to Alex for sharing her industry knowledge. You can find out more about Alex and Pinnacle Pets by going to PinnaclePets

Everyone in the Barkleigh family and the wider pet industry are sending our thoughts and prayers to the family and friends of Phillip Paris, who sadly passed away recently. If you would like to donate to a GoFundMe page set up to supports Phil’s family at this difficult time, go to GoFundMe

Remember, you can see me, Alex and a ton of other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the pod with some essential advice on staying on top in this ever-growing industry.[05:32] – Why routines and systems are the backbone of any efficient and profitable business.[08:33] – The importance of setting aside some time to work ON your business rather than IN your business.[11:46] – Alex Varney from Pinnacle Pets shares how her family switched their respective service roles for a luxury pet resort.[13:59] – Alex shares how a coffee shop and a restaurant ended up on the cutting room floor when the family decided to enter the pet industry.[16:08] – The tricky first few months and how the mistakes and decisions you make during them shape the future of your business.[20:16] – Scaling headaches: why some services need to be scrapped in order to make room for business and profit growth.[22:38] – Why constant client communication is the key to creating trust within your community.[26:17] – Alex explains how optimizing and structuring her services more precisely was a gamechanger for productivity and client satisfaction.[32:44] – How networking at local events and creating a web of valuable business buds can help boost your reputation.

Wondering what’s the most cost-effective way to generate new leads quickly?

And how can you stand out in an increasingly crowded pet care market?

In this episode, host Dominic Hodgson is joined by Duane Carey, founder of Impact Marketing, a specialist digital agency working with over 70 pet care businesses across the U.S.

Duane explains how his team uses real-time data to improve lead generation, ad performance, and client conversion rates. He shares why Google Ads is still the most effective tool for pet businesses looking for quick wins, and how even a high-ranking SEO strategy can’t save you if you’re not answering the phone or following up with leads properly.

Duane also reveals a range of practical tools and strategies for pet business owners, from using citation scans to fix local listing issues, to creating location-based landing pages that boost search visibility. He explains why some agencies underperform, what red flags to look out for, and why tracking performance data is key to sustainable growth. 

In this episode you’ll discover:

• Google Ads = Fast Wins: Google Ads delivers better ROI than social or SEO when properly managed.
• Need for Speed: How businesses are missing leads due to slow responses or no follow-up.
• Use Data to Fix Gaps: Call tracking and form submissions show where your system is leaking leads.
• Beware of Bundled Fees: Agencies that hide ad spend inside monthly fees often underperform.
• Gamify Your Offers: Creative partnerships like the “Pooch Passport” can boost engagement and retention.

Huge thanks to our incredible show sponsor PackPro! PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Thanks to Duane for sharing his marketing knowledge. You can find out more about Duane and Impact Marketing by going to ImpactMarketing

Everyone in the Barkleigh family and the wider pet industry are sending our thoughts and prayers to the family and friends of Phillip Paris, who sadly passed away this week. If you would like to donate to a GoFundMe page set up to supports Phil’s family at this difficult time, go to GoFundMe

Remember, you can meet me, Duane and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode with how he met this week’s guest, marketing expert Duane Carey.[03:30] – Dog News: National Trust launches pooch passports for visiting dogs! What can this can teach us about client engagement?[07:20] – Duane introduces himself and his agency, sharing how he went from geology to dog daycare marketing.[11:58] – Duane lays out his mathematical approach to marketing and how he helps business survive in a hostile industry.[16:34] – The process that a new prospect can expect to go through when getting into contact with Duane.[21:00] – Duane shares some little-known marketing secrets that only the top pet business know…[26:34] – How keeping a close eye on your google ad data can reveal hidden profit you’re letting leak out of your business.[30:28] – Why SEO is still important even in the ever-changing world of artificial intelligence tools.[33:54] – Duane and Dom reflect on the tragic passing of industry expert and friend of the podcast, Phillip Paris.

Could a simple change in your daycare setup transform dog behavior and boost profits?

How can scent-based enrichment set your business apart from the competition?

In this episode, Dom is joined by Tim Jackson to explore how adding a ‘Scent Space’ can revolutionize your dog daycare. They break down how incorporating structured scent work can calm high-energy dogs, improve playgroup dynamics, and create new revenue streams.

Tim also shares the success story of Beethoven, a hyperactive Lab who struggled with group play – until a few minutes in the scent space helped him relax and integrate smoothly.

Dom also draws a surprising business lesson from Disney World’s revenue strategies, showing how pet care businesses can maximize profitability per square foot. Plus, they discuss how to market these enrichment services so your clients immediately see their value and eagerly sign up.

We keep saying it, but personalized premium pet care is the future, and adding a unique ‘Scent Space’ could be the easiest ways to add it to your service offering.

Want to know how? Tune in to discover; 

• Scent Spaces Behavior Benefits  – A structured scent area can help high-energy dogs settle before joining playgroups.
• Maximizing Profit per Square Foot  – Discover Disney’s revenue model which proves that every inch of space should generate value.
• Premium Experiences Attract Premium Clients  – Find out why dog owners instantly see the benefits and are happy to pay for structured activities.
• Why Sniffing = Stress Relief for Dogs – Studies show that engaging a dog’s nose can significantly reduce anxiety, a scent space is the perfect place to do that
• The Future is Personalized Pet Care – Dog daycares that offer unique, tailored experiences will attract premium clients.

Plus, in Dog News Dom shares a cool story about how one business is diversifying into dog swimming pools…

Want to move away from generic ‘all day, free play’ daycare and build a truly premium, personalized pet care experience? This scent space special will help you sniff out the hidden money in your pet business!

Huge thanks to our incredible show sponsor Pack Pro! PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Thanks to Tim for sharing his training knowledge. You can find out more about how to add a Scent Space to your facility by going to ScentSpaceSecrets

Remember, you can find out more about enrichment, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode and reveals why attending expos is so important for business owners[04:15] – Dog News: Dom shares the heart-warming story of Lucky who has finally found a home after over 1,000 days in an animal shelter.[11:33] – Tim tunes in and reveals how he turned a small office room into a thriving scent space the dogs in his facility love.[14:49] – How Tim includes his scent space during the assessment process to calm new dogs on their first time in the daycare.[17:11] – How a scent space sets dogs up for a successful, stress-free day in the facility by stimulating them from the off.[19:46] – The story of Beethoven, a dog every daycare has but doesn’t want… until he’s transformed in the scent space.[23:04] – Dom describes how Disney squeeze profit out of every single square foot in their parks, and how a scent space allows you to do exactly the same.[26:02] – Tim talks enrichment add-ons and how they benefit the dog, your relationship with the owner, and your bottom line.[28:48] – Why running an enrichment-focused facility not only makes your business more profitable, but also makes it more enjoyable for you.[34:47] – Dom reveals where you need to go to find out how you can market your scent space and other enrichment offerings.

If you’re ready to take your pet business to the next level with scent-based enrichment, you won’t want to miss this episode!

Are you stuck in the pack mentality, offering the same overcrowded playrooms as everyone else—while clients demand something more personalized?

What if you could charge more, fill your daycare with the right dogs, and create a truly standout pet care business?

In this episode, host Dom Hodgson sits down with Mikayla Cavaness, the owner of Fetching Pet Company, who turned a small, underpriced operation into a high-demand, premium daycare that focuses on enrichment and personalized care.

Mikayla shares how she broke away from the outdated free-roam model, implemented one-on-one tailored experiences for dogs, and priced her services accordingly – all while keeping her business at full capacity.

Dom and Mikayla also tackle common pricing mistakes, like undervaluing expertise and over-discounting, as well as sharing the substantial gains businesses can make by simply switching to a membership pricing model. Plus, in this week’s dog news Dom reflects on the UK’s biggest dog show, Crufts, and why (for once) he wasn’t able to attend.

Tune in to discover:

• Why Free-For-All Play is Dying – How personalized enrichment creates happier, better-behaved dogs.
• The Premium Daycare Model That Works – Structured activities, mental stimulation, and one-on-one attention.
• How to Attract Higher-Paying Clients – Why pet parents will happily pay for a customized daycare experience.
• Smart Pricing & Profitability – How to ditch low rates and get paid what your services are worth.
• The Future of Pet Care – How small shifts in your daycare model can set you apart in an increasingly competitive market.

Plus, Dom shares his latest business insights, including a deep dive into the Crufts controversy and why now is the time to rethink your business model.

Want to move away from generic daycare and build a truly premium, personalized pet care experience? This episode is packed with strategies to help you stand out!

Huge thanks to Mikayla for sharing her story. You can find out more about Mikayla by going to FetchingPetCompany

Remember, you can find out more about enrichment, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to join Mikayla inside of Dom’s exclusive coaching program? Go to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode, previews the Crufts controversy discussion, and welcomes special guest Mikayla Cavaness to share her enrichment-based daycare strategies.[01:40] – Hear about Dom’s recent consulting day with copywriter Mike Samuels and the importance of having fresh eyes on your business.[04:25] – Dom explains the concept of mapping out a client journey to increase lifetime customer value and cross-sell services.[08:24] – Dog News: An Italian dog wins Crufts Best in Show for the first time in 134 years![12:15] – Mikayla jumps on the pod and shares how she grew up working in her mom’s grooming shop, and how that inspired her to start her own pet business at just 22 years old.[16:07] – Mikayla explains how she filled her grooming schedule before even opening by using community yard sale pages and grocery bag flyers.[19:35] – Hear how Mikayla transitioned from aversive-based training to enrichment-based training and how this shaped her business philosophy.[24:10] – Mikayla breaks down her structured, crate-and-rotate daycare system, including 30-minute one-on-one activities and themed enrichment sessions.[32:00] – Fetching Pet Company’s comfort-based grooming model, including private suites and dog-friendly design choices, reduces stress for pets.[38:46] – Mikayla announces plans to introduce a membership model to secure recurring revenue and enhance customer loyalty.

If you want to price smarter and grow faster, this episode is a must-listen!

What hidden techniques do zookeepers use to keep animals mentally sharp and stress-free – and how can they give your daycare the edge?

What if a few simple changes to your daycare routine could transform your business, attract higher-paying clients, and create happier, better-behaved dogs?

In this episode, host Dom Hodgson sits down with Tim Jackson, the owner of Pet2Impressdaycareand the Dean of Enrichment University, to explore how principles from zoo animal care can help revitalise (and maybe even revolutionize) how you practise enrichment in your pet care facility.

Tim recently spent the day shadowing Lucy Starbuck, an enrichment specialist at Edinburgh Zoo, where he uncovered powerful insights into how structured activities, mental stimulation, and physical engagement can transform pet boarding and daycare services.

He shares why daycares should consider going beyond free play so you can create a healthier, happier, and more profitable business. Plus, in this week’s dog news, you can hear about how London’s longest-serving fire investigation dog, Sherlock, is finally retiring after a distinguished 12-year career. Dom also talks about his recent break to the Canary Islands, and shares why it’s crucial your take regular business breaks if you want to remain at the top of your game. 

In This Episode, You’ll Learn:

• Zoo Strategies for Dog Daycares – How enrichment in animal care facilities can apply to dog daycare settings.
• Why “Jobs” Matter for Dogs – The importance of structured activities to reduce stress and problem behaviors.
• How to Market Enrichment Services – Educating pet parents on the value of a more engaging daycare experience.
• The Future of Pet Boarding & Daycare – Why facilities that prioritize mental and physical stimulation will stand out.
• Lessons from the Zoo – Funny and insightful moments from Tim’s experience with animal enrichment specialists.

Thanks to Tim for sharing his behind the bars insight into his trip to Edinburgh Zoo. If you want to learn more about how Enrichment University can help you offer more enriching experiences in your facility then click here now

Remember, you can find out more about enrichment, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode while walking along the Sunderland seafront and shares the importance of taking a break. [07:19] – Dog News: London’s longest-serving fire dog, Sherlock, retires after 12 years of service. What can you learn from his fantastic career?[09:15] – Dom discusses the importance of giving dogs a job and how enrichment activities can improve their well-being.[12:05] – Tim jumps in and shares his experience shadowing Lucy Starbuck at Edinburgh Zoo.[16:28] – Insights into the research lab at Edinburgh Zoo, where chimps voluntarily participate in cognitive tasks.[20:33] – Tim describes getting the chimps ready for meal time, and discusses how you can enrich doggy dinners in your daycare.[25:29] – The significance of catering to dogs at all life stages, including older dogs, and how pet businesses can offer specialized programs for senior pets.[30:10] – How a staff zoo visit can inspire better daycare practices, ensuring dogs get opportunities to engage in natural behaviors.[33:47] – Why enrichment is not only important but absolutely vital to running a successful daycare with satisfied dogs and clients.[39:14] – Dom signs off with a reminder to book your ticket for the Pet Boarding and Daycare expo coming up in Vegas!

Want to create a next-level daycare experience? This episode is packed with game-changing ideas that can help you stand out in a competitive market.

Tune in now and discover how enrichment can transform your pet care business.

Did you know selling premium ‘themed’ activities to your existing client base is the easiest way to boost profits?

Could a perks based enrichment membership model be the answer to boosting loyalty and increasing revenue?

In this packed episode, host Dom Hodgson sits down with Nora Rodgers from Wag Days Philly to discuss how she built a successful two-location daycare operation in Philadelphia. Nora reveals how she is crushing it with enrichment, and has even achieved a 60%+ opt-in rate, also why she’s shifting to a members-only model, and how creative marketing campaigns are exciting her clients, engaging staff members and fuelling her success.

Plus, we catch up with Rebecca Shipman from Barkleigh to discuss what’s in store at the Pet Boarding and Daycare Expo West in Las Vegas. Tune in to hear why this is a must-attend event for anyone serious about pet care business growth (and anyone who’s never experienced sin city…). 

In this episode, you’ll discover:

• Scaling from Dog Walking to Daycare – What Nora learned while expanding from solo pet care to building a team of dog walkers, before transitioning to daycare. 
• The Key to Enrichment Success – How Nora gets over 60% of her clients to opt into enrichment programs.
• Why Memberships Work – How switching to a members-only daycare boosts retention and profitability.
• Creative Marketing That Sells – How fun, themed events (like Love Island for dogs) are engaging clients and driving sign-ups.
• Bootcamp Breakthroughs – Nora shares how attending my bootcamp has her fired up and looking forward to the mastermind.
• The Power of Pricing – How small price increases have transformed her bottom line.

Thanks so much to Nora Rodgers for sharing her story. Find out more about what’s going on at Wag Days Philly by clicking here now WagDaysPhilly

Remember, you can find out more about enrichment, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

If you want to join Nora and apply to become a founding member of Dom’s new Elite USA mastermind you can click here now EliteUSA

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

Episode Highlights:

[00:51] – Dom introduces this week’s guest, Nora Rodgers, and previews key insights from the episode.[02:30] – Nora makes her debut on the podcast and gives the attendee perspective on Dom’s Orlando bootcamp.[05:28] – Nora’s journey from teaching to pet care—how she built a successful dog walking business.[07:30] – The transition to daycare: Why she opened her first location and how she made it profitable.[14:01] – Expanding to two locations—what worked, what didn’t, and what she’d do differently.[19:28] – The 60% enrichment opt-in strategy—how she gets clients excited about premium services.[21:30] – Love Island for dogs? How themed marketing campaigns drive engagement and revenue.[28:32] – Membership models: Why she’s going all-in on a members-only daycare.[32:25] – Dom catches up with Rebecca Shipman and gets the latest news for pet boarding and daycare expo west.[40:35] – How you can book your place at the upcoming expo and why it could be a game-changer for your business.

Thinking about transitioning your daycare to a members-only model?

Visit www.petbusinessmarketing.com/membership to learn how to implement these strategies in your own pet care business.

Don’t forget to subscribe so you never miss an episode!

What if the fix for a more successful future isn’t in another course, certification, or social media hack – but in joining a mastermind?

So, what exactly happens at a mastermind, and is it really possible to achieve years of growth in just a few short months?

In this episode, Dom Hodgson reveals how masterminds work, why they’re the go-to strategy for top-performing pet business owners, and how they can help you achieve more in six months than most manage in six years. He shares his own journey from exhausted, overworked pet professional to running a multi-business, global empire with the help of masterminds. 

But it isn’t just Dom that thinks masterminds are key, you’ll also hear from thriving pet professionals who’ve experienced breakthrough success after joining Dom’s Elite Mastermind over in the UK. You’ll hear how Harriet Goodall wrote a book in just three months, how Tim Jackson tripled his profits and transformed his daycare into a community hub for enrichment, and how others made bold moves that would’ve seemed impossible if they’d stayed stuck working alone.

Not everyone needs to be in a mastermind, but it might just be the missing piece of your pet business puzzle…

In this episode, you’ll discover:

• The Power of the Hot Seat – How one session can deliver game-changing clarity.
• The ‘Phenomenon’ Effect – Dan Kennedy’s secret for achieving years of growth in just months.
• Collaboration & Accountability – Why isolation is the silent killer of pet business growth.
• Real Results – Hear directly from mastermind members who’ve tripled profits, launched new services, and built systems for long-term success.
• Practical Mastermind Insights – Discover how to choose the right mastermind and maximize your ROI.

If you want to apply to become a founding member of Dom’s new Elite USA mastermind you can click here now EliteUSA

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

Episode Highlights:

[00:51] – Dom introduces the mastermind concept and why it’s more than just a buzzword.[07:30] – Dog news: Monty the Giant Schnauzer’s big Westminster win and how it links to your daycare.[15:40] – Dom breaks down the true structure of a mastermind and the history behind it.[18:42] – Why accountability from peers outperforms self-discipline.[22:09] – The role of ‘hot seats’ and how they deliver breakthrough clarity.[24:55] – How the collective experience and mutual success of the mastermind members can lead to killer contacts and collaborations.[29:51] – The phenomenon: How a mastermind helped Dom double his business in record time.[36:30] – How to apply Dan Kennedy’s ‘phenomenon’ to your own business.[41:25] – Real stories from Dom’s UK mastermind members who went from overwhelmed to unstoppable.[48:46] – Dom’s final reflections on masterminds and how they can change your business and your life.[53:32] – How you can apply for Dom’s new Elite USA Mastermind before spots run out.

Thinking about joining a mastermind?

Go to www.petbusinessmarketing.com/eliteusa to learn more and apply.

Don’t forget to subscribe so you never miss an episode!

And tune in next week when Dom chats with Nora Rogers from Wag Days Philly about the enrichment strategies helping her dog daycare stand out in her local market…

What are the key financial and operational factors that determine if your business will sell for top dollar?

And how can you increase profitability today – even if selling isn’t on your radar yet?

In this episode, host Dom Hodgson welcomes back Teija Heikkilä from PetVet Sales and Advisory for part two of their deep dive into successfully selling a pet business. After an overwhelmingly positive listener response to part one, Teija returns to uncover the biggest value drivers that buyers look for and the common mistakes that can slash your sale price (hint: that’s what you *don’t* want).

But before all that, dog news is back! Dom discusses an article that highlights the 13 breeds considered the healthiest, and why these types of articles can sometimes mislead, explaining how pet care businesses can take the lead in educating clients on responsible dog ownership through newsletters and expert content. Oh, and don’t miss Adam Delderfield from Delders Dogs who drops in with a valentines-themed enrichment promotion that’s set to engage clients and boost revenue!

In this episode, you’ll discover:

• Why Recurring Revenue Wins – How memberships and prepaid services make your business more attractive to buyers.
• Labour Costs and Profitability – The #1 expense that makes or breaks a sale and how to get it under control.
• The Role of a Strong Management Team – Why businesses with clear leadership structures sell faster and for more money.
• Common Pricing Mistakes – How undercharging or overcomplicating services can hurt your valuation.
• Real-Life Success Stories – How pet businesses are using smart pricing, targeted promotions, and better financial tracking to grow faster.

Huge thanks to this week’s awesome guest Teija Heikkilä.

Thinking about selling your pet care business? Head to www.petvetsales.com to learn more from Teija Heikkilä and her team of industry experts.

Thanks also to Adam Delderfied for sharing his awesome Valentines themed enrichment idea. Find out more about Adam by heading to DeldersDogs

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

Episode Highlights:

[00:51] – Dom introduces this week’s episode, recapping the first part of Teija’s interview and what’s to come in part two![02:52] – Dog news – Dom discusses a recent article about the “healthiest dog breeds” and why these rankings can be misleading.[06:01] – Why positioning yourself as a trusted expert through consistent educational content is essential for pet businesses.[08:10] – Dom shares some more insights from his recent Dog Daycare Business Bootcamp like why membership models are a game-changer.[11:55] – Adam Delderfield chimes in with a deep dive into his upcoming ‘love your dog’ week.[15:10] – Dom introduces part two of the interview with Teija Heikkilä, discussing value drivers for selling a pet business.[19:47] – Teija explains the top financial factors that determine business value, including revenue growth and EBITDA.[22:06] – The importance of labour cost control, why it’s a key value driver, and how it impacts a business’s ability to sell.[33:16] – Why having a strong management team (beyond the owner) makes a business more attractive to buyers, particularly private equity.[42:59] – Teija shares where listeners can go to learn more about selling their pet business and how to get in touch.[44:00] – Dom wraps things up with a preview for next week’s show all about the power of the pet business mastermind…

Don’t miss future insights! Subscribe now to stay ahead with expert advice, real-world strategies, and business growth tips tailored for pet care professionals!

Wondering how much your business is really worth or what buyers look for?

Want to avoid the big mistakes that can hurt your chances of a profitable sale?

Then you are in luck because in this episode, host Dominic Hodgson sits down with Teija Heikkilä, a leading expert in pet care business sales, to dive deep into how to prepare your business for a high-value sale.

With private equity firms rapidly entering the pet care space, Teija explains why some businesses sell for millions while others struggle to find buyers. Using real-world examples, Teija reveals the key numbers and strategies that can make – or break – your chances of selling successfully.

Plus, Dom recaps his Dog Daycare Business Bootcamp, where industry leaders came together for two days in Orlando to discuss premium pricing, membership models, and increasing per-dog revenue as well as just about everything else you need to run a successful, profitable pet business that makes a difference. Get ready to hear the attendees sharing their game-changing takeaways! 

In this episode, you’ll discover:

• Why Buyers Are Flocking to Pet Care Businesses – How one pet resort’s structured management and financial discipline led to a multi-million-dollar sale.
• The Numbers That Matter – Why a business with low payroll costs and predictable revenue sold at 7x earnings, while a similar-sized facility with high staff turnover struggled to get 3x.
• How to Make Your Business More Valuable – How a daycare that switched to prepaid memberships doubled its cash flow and made itself an attractive acquisition.
• The Power of Membership Models – Why buyers love businesses with predictable, recurring revenue and avoid those still relying on pay-as-you-go services.
• Real-Life Success Stories – Bootcamp attendees share how raising prices, restructuring pricing tiers, and adding memberships are already boosting their bottom line.

Huge thanks to this week’s awesome guest Teija Heikkilä. Thinking about selling your pet care business?

Head to www.petvetsales.com to learn more from Teija Heikkilä and her team of industry experts.

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

Episode Highlights:

[00:51] – Dom kicks off the episode live from Universal Studios Orlando after his Bootcamp event.[03:00] – Dom’s recap of the Dog Daycare Business Bootcamp and the game-changing business and marketing strategies that were covered.[04:46] – Bootcamp attendees share their biggest “aha” moments on pricing and business growth.[09:48] – Dom’s reflections on attending events like bootcamps or expos and how they can transform your business.[14:22] – Interview with Teija Heikkilä begins: How she went from running daycares to selling multi-million-dollar businesses.[19:39] – What Teija and Pet Vet Sales actually do and how they help private business in the selling process.[24:59] – The biggest mistakes business owners make when trying to sell (like failing to have clear financials or over-relying on discount pricing).[28:17] – Teija answers some common questions about revenue levels, EBITDA and labour controls.[36:32] – We discuss different types of buyers and how the buying landscape has changed over time.[42:47] – Dom previews part two of the interview, where Teija shares the ultimate checklist for a profitable sale.

Don’t miss part two of this conversation – coming next week! Hit subscribe now so you don’t miss the secrets to maximizing the value of your pet care business.

Listen now and future-proof your business today!

Could email marketing be the solution that transforms your business and boosts client loyalty?

And what are the secrets to crafting emails that clients actually open, read, and act on?

Tune in because in this weeks episode, host Dom Hodgson delves into the untapped power of email marketing and why it’s an essential – and often underused – tool for pet care businesses. He breaks down how to create entertaining, story-driven emails, build irresistible lead magnets, and use email to stand out in a crowded market. 

If you’ve ever stared at a blank email draft longer than a dog stares at a dropped slice of pizza, this episode has you covered. Dom shares how a simple email campaign helped one pet business owner re-engage their “silent” client list, turning crickets into bookings almost overnight.

He also deep dives on email mistakes tackles common fears, like unsubscribes (hint: they’re not the end of the world) and how to write emails that engage and sell without feeling too salesy or scammy…

Tune in to discover:

• Why Social Media is Risky – How email protects your business from algorithm changes and platform disruptions.
• Email That Connects – The power of storytelling to strengthen client relationships.
• Lead Magnets That Work – Proven strategies to grow your list with engaged clients.
• Common Email Myths Busted – Addressing fears about unsubscribes, over-emailing, and content creation.
• Real-Life Results – How all kinds of pet businesses have transformed their revenue with simple email strategies.

Dom also catches up with Barkleigh editor Rebecca Shipman about the January/February edition of the Pet Boarding and Daycare Magazine. You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.comRemember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

Episode Highlights:

[00:51] – Dom introduces the episode and shares why email marketing is essential for pet care businesses.[04:13] – Rebecca Shipman from Barkleigh jumps on the pod to tell us about the preparations for this year’s Vegas expo…[12:51] – The risks of relying on social media alone and how to build a more stable client acquisition strategy.[19:32] – Dom busts myths about email marketing, including the false-belief that clients don’t read emails and why unsubscribes aren’t a bad thing.[28:50] – How you can get started in email marketing and why using lead magnets like enrichment guides is key to growing your email list.[33:08] – The magic of storytelling: Why sharing personal and relatable stories in your emails drives client engagement.[37:04] – Why educational and entertaining content positions you as the local expert in pet care.[39:30] – Final tips on crafting story-driven emails and how email marketing can future-proof your business.[44:32] – Happy birthday to the podcast! Dom blows out the candles and looks ahead to next week’s show…

How do you turn casual community engagement into a powerful marketing tool?

And why is understanding your brand the first step to building loyalty that lasts?

In this episode, Dom Hodgson chats with Bryan Kiefer, a former pet care facility manager turned industry expert at RunLoyal. Bryan shares the ‘in the trenches’ secrets about how he helped scale a small business into an award-winning operation, all while navigating the challenges of community engagement and tech adoption. He also dives into how client surveys uncovered surprising insights that helped him refine services and exceed client expectations –  making small tweaks that led to significant growth.

There’s also the latest instalment of dog news where Dom shares a fascinating new study that uncovers when dogs are officially considered “old” (spoiler alert: it’s not just about age).

Plus, hear from Kellie McEntire, an Enrich U scholar, as she shares her experience implementing the Pirate Month theme and reveals how it boosted both client engagement and staff morale in January. 

In this episode, you’ll discover:

• Social Media That Works – How Bryan built a loyal fanbase using simple, consistent posts.
• Survey Success – The right questions to ask for insights that drive new bookings.
• Community Power – Turning local connections into business growth opportunities.
• Enrichment Wins – How themed activities like Pirate Month keep clients engaged.
• Tech That Scales – How RunLoyal’s features make upselling and peak pricing a breeze.

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom reflects on the response from Sean Felty’s productivity episode and introduces this week’s show.[03:06] – Dog news: A study reveals when dogs are officially considered “old” based on breed.[09:13] – Bryan Kiefer shares his career journey from managing a pet facility to working with RunLoyal.[17:45] – The importance of branding and community engagement in growing a pet care facility.[19:33] – How simple surveys helped Bryan identify client needs and build trust within the community.[27:12] – Bryan’s transition to RunLoyal and how his experience shapes their tech development.[29:02] – Leveraging a branded app to increase upsells and improve client convenience.[32:18] – The benefits of dynamic pricing and how it drives client loyalty and early bookings.[37:47] – How Bryan’s first hand facility experience enhances RunLoyal’s offerings for pet businesses.[45:05] – Kelli McEntire shares her Pirate Month success story, boosting client engagement and staff morale.

How do some daycares manage to keep their wage costs below the mythical 40%?

What tools and systems can help you improve efficiency across multiple locations?

In this episode, Dom chats with Sean Felty from Greenlin Pet Resorts, who shares his game-changing productivity calculator – a tool designed to help pet care facilities slash labor costs and dramatically increase profitability. Sean reveals how his background in healthcare management inspired the creation of this system, and how implementing it in his own facilities led to six-figure savings. 

Later in the episode, Tim Jackson yet again dives into the transformative role of enrichment programs and how they not only enhance the dogs’ experiences but also increase client retention and revenue. Tim explains why enrichment should be the ‘Hero’ service your daycare provides, and why smart daycare owners are making themed enrichments the core offering that sets successful facilities apart. Don’t miss out on this revolutionary listen!

In this episode, you’ll discover:

• The Productivity Calculator – How Sean’s cool tool tracks daily labor efficiency.
• Scaling with Precision – Why growth magnifies the importance of cost control.
• The Staffing Sweet Spot – Finding the right balance to maintain service quality.
• Labor KPIs That Matter – The metrics you need to track to boost your bottom line.
• Profit-Boosting Strategies – Simple adjustments that lead to significant savings.

Thanks to my awesome guest Sean Felty. To get a copy of Seáns FREE Dog Daycare Labor Management Guide – Click here now 

Follow Next Tree Strategies on Instagram here and Facebook here 

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom introduces the episode, setting us up for the dulcet tones of Sean Felty and Tim Jackson.[03:14] – Sean Felty discusses his background in healthcare management and how it shaped his productivity calculator.[08:00] – The challenges of labor management in seasonal businesses and avoiding runaway costs.[12:37] – Sean explains how his productivity calculator tracks volume and hours daily.[16:17] – Discussing the immediate savings and operational improvements after implementing the system.[22:33] – Hear the success stories from facilities that used the productivity calculator to cut costs.[29:37] – Tim Jackson reflects on Pirate Month and its impact on Enrich U participants.[31:15] – How Enrich U’s themed months simplify marketing and drive client engagement.[35:00] – Dom and Tim give a sneak peek at upcoming themes like Superhero Month and Dino Month.[37:00] – Dom wraps up and looks ahead to the PB&D Podcast blowing out its first birthday candle very soon…

Ready to take your pet care business to the next level? Tune in, take notes, and start making 2025 your most profitable year yet!

Curious about the strategies top industry leaders use to boost profitability and attract dream clients?

Do you want to turn ordinary days at daycare into unforgettable experiences for your clients and their dogs?

In this episode, Host Dom Hodgson shares 20 powerful business resolutions that – if you action them – will help you have your most profitable and stress-free year to date.

The Pet Biz Wiz is breaking down bold moves like themed months (how about a doggy dating show for Valentine’s month?!) and exclusive VIP services that affluent clients can’t resist. By implementing these strategies, you’ll create a more fulfilling experience for clients and position your business as a trusted pet care leader in town.

Dom also dishes out strategies for ditching deadweight services, boosting your email game, and hosting open-house events that have clients lining up like dogs at treat time. This episode teaches how to boost profitability with enrichment offerings, strengthen client relationships through email marketing, and using themed promotions to drive engagement. 

In this episode, you’ll discover:

• Profitability Over Growth – Why focusing on high-value services is crucial for long-term success.
• Premium Pricing Strategies – How to craft VIP offerings that attract affluent pet owners.
• Top Trends for 2025 – Discover what Dom thinks will be the big shifts and swings that will shape the pet space in the coming year…
• Seasonal Promotions – Boost engagement with themed events that excite your clients.
• Enrichment Excellence – Why offering personalized pooch services will increase value and boost client loyalty.
• Embracing the Power of Email – How consistent communication can transform client relationships, and dramatically increase profits.

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom kicks off the year with a preview of resolutions to supercharge your pet care business.03:50] – Dog News! Meet Sharwood, Britain’s top canine blood donor, who’s saved up to 160 lives with an incredible 40 donations.[08:08] – Why prioritizing enrichment services leads to higher profits and happier clients.[13:39] – The Profit Pincer Attack: focusing on profitability over growth.[19:05] – The importance of targeting affluent clients with premium, personalized offerings.[20:40] – It’s Nichin’ Time! Learn from the likes of Sean Parker who has leveraged the small dog sector with great success.[23:50] – Step into the 21st century (or back out of it) with both online and paper-and-ink marketing.[25:50] – Hosting open-house events to showcase your facility and convert prospects into clients.[31:10] – Cutting the fluff! Why you should lose the deadweight services that detract from your “hero” pet care offers.[40:55] – Dom’s personal resolutions and how balance fuels business growth and creativity.

Start your year with clarity, confidence, and a game plan to make 2025 your most successful year yet. Hit play now and transform your pet care business today!

How do you build a team that stays motivated, happy, and committed?

And why does attending industry events (or skipping them) make such a difference to your success?

In this special new year’s episode, Dom Hodgson reflects on an incredible 2024, highlighting the biggest lessons from some of the podcast’s most memorable interviews. Hear from podcast favourites like Eve Molzhon about why not attending expo’s is the cardinal sin for pet business owners, as well as Vance Morris who discusses how you can create a Disney-esque “rope-drop” for your clients.

But the highlight reel doesn’t stop there. You’ll also hear how Sean Parker created client loyalty with niche pet services in Dubai, how Sean and Jenn Felty boosted profits with tiered boarding options, and how Tim Jackson used enrichment programs to dramatically grow revenue. 

Save yourself from trawling back through hours of Dom’s weird English accent and jump right into these easily digestible delights!

In this episode, you’ll discover:

• The Expo Advantage – Why skipping industry events might be the biggest mistake you’re making, according to Eve Molzhon.
• Client Loyalty Secrets – How Sean Parker’s niche services in Dubai have turned first-time visitors into lifelong fans.
• Profitable Tiers – Sean and Jenn Felty’s winning formula for boosting revenue with structured boarding options.
• Enrichment Goldmine – Tim Jackson’s strategy for turning enrichment programs into a driver of both satisfaction and profits.
• Scaling with Soul – Eyal Cohen’s advice on expanding your business while staying true to what makes it unique.

Thanks to all the special guests who made this podcast such a success in 2024! 

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

 To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom kicks off the episode with reflections on 2024 and why it’s been a standout year for the podcast.[04:19] – Sean Parker discusses the power of niche services and memberships in building client loyalty at My Second Home in Dubai.[10:35] – Eyal Cohen talks about scaling pet resorts while maintaining their original charm and appeal.Z[14:41] – Eve Molzhon explains why attending expos is critical for networking, avoiding mistakes, and staying ahead in the industry.[19:27] – Claire Cronin offers financing advice to help pet care businesses grow and innovate.[24:58] – Rich Schlatter uncovers the secrets to keeping staff motivated, happy, and loyal.[29:10] – Sean and Jenn Felty reveal how tiered boarding options boosted profitability at Greenlin Pet Resorts.[36:37] – Vance Morris shares how to create a Disney-style “rope-drop” experience that keeps clients excited and engaged.[41:45] – Tim Jackson explores how enrichment programs can transform your facility’s revenue and customer satisfaction.[46:40] – Dom wraps up the episode with his final thoughts on carrying these lessons into 2025.

What do you want your business to be like one, five, ten years in the future?

How can storytelling like Dickens transform your marketing into something unforgettable?

In this special Christmas themed episode, host Dom Hodgson reflects on lessons from his own journey while channelling the spirit of A Christmas Carol to see the past, present, and future of his business. But don’t worry, you’re coming along too as Dom guides you through a mini coaching session to help you uncover what’s working, fix what isn’t, and dream big for 2025.

Later in the episode, Dom welcomes Colin Theriot, a master copywriter, to deliver a storytelling masterclass that will take your marketing to the next level. If you’ve ever wondered how to turn a simple story into a client magnet, Colin breaks it down step by step, showing you how to connect with your audience in ways that resonate – and sell big time.

In this episode, you’ll discover:

• Past PetBiz Lessons – Why looking back at your wins and mistakes is the key to growth.
• Present Day Frustrations – How to identify and eliminate what’s holding you back right now.
• Your Future Vision – The importance of setting ambitious goals and becoming the business owner you aspire to be.
• Standout Storytelling Secrets – Learn Colin’s simple framework to craft compelling stories that connect and convert.
• The Sandwich of Authority – Colin’s technique for framing your expertise in a way that builds trust and drives action.

Episode Highlights:

[00:51] – Dom introduces the special Christmas theme inspired by A Christmas Carol.[04:48] – Dom shares how mastermind sessions helped him transform his business in 2017.[08:15] – Why looking back on pivotal moments in your career can shape your future decisions.[09:22] – Why identifying current frustrations is the first step to real change.[13:25] – Setting a bold vision for the future: What you want your business to look like in 2025.[17:30] – How Disney-inspired storytelling themes are elevating the Enrich U program.[19:36] – Sit Around the Campfire: How stories drive deeper engagement in dog daycares.[21:24] – Colin Theriot explains how storytelling builds trust and drives client action.[25:26] – Colin Theriot introduces the “Sandwich of Authority” and its role in marketing.[33:45] – Colin’s tips for recycling content to stay consistent without burning out.

Don’t let your future success become the ghost of Christmas yet to come—tune in now and get inspired to make 2025 your best year yet!

What’s the science behind reducing fear and anxiety for pets—and how can you use it to elevate your daycare experience?

Could “comfort-driven enrichment” could be the next enriching experience you add to you facility?

In this episode, Dom Hodgson sits down with Fred Silber of Pet Therapeutics to explore how comfort-driven enrichment is transforming pet lodging. Fred shares the fascinating science behind why dogs feel calmer in cozy, well-designed spaces and how offering premium comfort can bridge the gap between “nervous first visit” and “tail-wagging regular.”

Plus, you’ll get a behind-the-scenes sneak peek of the incredible things happening in Enrich U as the graduates spill the beans on their most recent creative enrichment successes. From liver-scented elves causing chaos to snuffle cafés turning mutts into treat-seeking detective dogs, these stories prove that a little creativity goes a long way. Stick around to the end to hear about the pirate plans that are already keeping daycare owners up at night—because nothing says commitmentlike dressing up a staff member as Captain Jack Sparrow!

In this episode, you’ll discover:

• The Power of Comfort – How a cozy environment reduces stress and anxiety in dogs.
• Science-Backed Solutions – Why dogs instinctively crave spaces that mimic protection and calm.
• Enrichment That Sells – How premium comfort and enrichment services can add real value (and revenue) to your business.
• Pirates, Santa, and Sniffers – Hear how real daycare owners are creating themed experiences their clients can’t stop talking about.
• Fred’s Product Development Journey – From pet sofas to “lodge-worthy luxury,” how Fred turned a niche product into a boarding game-changer.

Thanks to special guest Fred Sliber. You can find out more about pet therapeutics amazing products by clicking here Pettherpeutics 

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to Petresorts.love

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

 To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom sets the stage for the episode and introduces “comfort-driven enrichment.”[09:00] – Fred Silber shares his journey from designing sofas for homes to creating luxury for boarding facilities.[13:00] – The science behind comfort: Why dogs instinctively seek cozy spaces and how this reduces stress.[16:32] – First impressions matter: How comfort-driven suites help anxious dogs settle in faster.[19:00] – Premium pricing: Fred explains how facilities can charge more for luxury comfort add-ons.[28:30] – Cleaning made simple: Fred’s innovative designs ensure hygiene without compromising on style.[31:19] – Liver-scented elves and snuffle spaces: Enrich U graduates share their favorite holiday enrichment ideas.[33:30] – Naughty dogs and pirate plans: How creative, themed activities boost daycare engagement.[37:00] – The ripple effect: Why enrichment creates happier dogs, satisfied clients, and motivated staff.[40:22] – January preview: Dom teases the pirate-themed treasure hunt for Enrich U graduates.

What numbers truly matter when it comes to growth and fulfilment?

Ready to discover why it’s never too late – or too early – to create impactful promotions?

In this special episode, host Dom Hodgson takes a creative spin on reflection with his 2024 “Pet Biz Wrapped,” inspired by Spotify’s famous annual recap. Dom peels back the curtain on his year, sharing not just the financial wins but also the personal and professional milestones that made a difference. He also reveals how to balance business savvy with a fulfilling life. Spoiler Alert: It’s about much more than just money…

Dom dives deep into his favorite strategies for crafting promotions that resonate year-round and shares how creative marketing, like personalized emails and old-school mailings, can make a lasting impact. Because let’s face it, who needs Black Friday when you’ve got Dom’s year-round bag of marketing tricks – no stampedes required! 

In this episode, you’ll discover:

• Creative Promotions, Anytime – Why you don’t need a seasonal sale to drive revenue and how to craft deals that resonate year-round.
• The Email Goldmine – How email remains the most powerful tool in your marketing arsenal and why it outshines social media.
• Dom’s Numbers Breakdown – What worked (and didn’t) in 2024 and how he’s gearing up for a bigger 2025.
• Outsourcing Success – Why delegating tasks can transform your business and free up your time for high-impact projects.
• Fun vs. Function – The importance of doing what energizes you while cutting out what drains you.

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom kicks off with festive vibes and his version of “Pet Biz Wrapped.”[03:07] – Why Spotify Wrapped is genius marketing and how you can learn from it.[08:42] – Dom’s take on seasonal promotions: Why it’s never too late to run an offer.[16:30] – Fitness, family, and fun: Why personal growth is as important as business growth.[18:50] – How Dom’s email strategy generated massive wins this year—and why you should double down on yours.[23:15] – The unexpected power of physical mailings and how they build client loyalty.[29:51] – Looking ahead to 2025: Dom’s event-heavy calendar, new book projects, and big goals.[37:00] – The art of outsourcing: How to free up time for high-impact projects in your business.[40:22] – Lessons from letting go: How saying “no” created space for new opportunities.

The end of the year is the perfect time to reflect, refine, and plan. What will your 2025 look like? Tune in for inspiration, practical strategies, and a few laughs along the way.

Could blending behavioral science with heart be the key to your next big breakthrough?

How can zoo-inspired enrichment ideas revolutionize your daycare’s approach to play and learning?

In this episode, Dom Hodgson takes you from the buzz of the Hershey Expo to an enlightening chat with Annie Grossman, author of How to Train Your Dog with Love and Science.

Annie dives into the heart of behavioral science, revealing how understanding dog psychology can radically improve how your daycare operates.

She explains why daycares are the perfect “labs” for training, shares the essentials of reading dog body language, and outlines her premium “Day School” model that blends training with enrichment to create a standout service clients are willing to pay top dollar for.

Annie also unpacks how science-backed training isn’t just about solving problem behaviors—it’s about building confidence, creating trust, and setting dogs up for long-term success. Combined with insights from zoo-inspired enrichment strategies, this conversation is packed with actionable tips to help you stand out, deliver exceptional care, and grow your daycare business.

In this episode, you’ll discover:

• The Hershey Effect – Why the connections and inspiration from expos like Hershey are invaluable for pet care businesses.
• Love Meets Logic – Annie Grossman’s innovative training philosophy and how it’s shaking up the daycare game.
• Day School Done Right – How Annie’s model combines training, enrichment, and premium pricing to boost revenue and results.
• Zoo-Inspired Enrichment – What polar bears and giraffes can teach us about keeping dogs engaged and happy.
• Decoding Dog Behavior – Why understanding body language is essential for a calmer, more harmonious daycare.

Dom also catches up with his good buddy Eve Molzhon as they look back on a very successful Pet Boarding and Daycare Expo…

Huge thanks to this week’s amazing show sponsor Canine Lab Testing. 

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting

Host Dom Hodgson has a very small number of coaching and consultation opportunities available for 2025. To be considered to work with Dom, and experience his exclusive, impactful pet business consulting services you can apply now by going to www.petbusinessmarketing.com/audition

Find out more about Annie Grossman and her amazing new book by clicking here now

Find out more about Eve Molzhon by clicking here now

Remember, the next pet boarding and daycare expo is happening in Vegas in May. You can – and you should – click here to add your contact details now, so you are the first to learn when registration opens!

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom introduces the episode and teases his Hershey review and chat with Annie Grossman.[02:46] – Dog News! A sad article about the passing of Las Vegas star Mr. Piffles, and how the Flamingo honoured him.[07:33] – Hear the Hershey Expo highlights, including Eve Molzhon’s tips for first-timers and the wildest vendor moments.[09:50] – How expo networking can lead to creative partnerships (and a cocktail or two).[14:45] – Annie tunes in and explains her journey into science-backed training and how it led to her book.[19:50] – Why daycares are the ultimate “labs” for understanding dog behavior and perfecting training methods.[24:12] – Annie’s “Day School” model: charging premium rates for hands-on, behavior-based programs.[25:32] – Enrichment lessons from zoos and how they inspire daycare transformations.29:55] – Breaking down the essentials of reading dog body language and why it’s a game-changer for staff.[34:32] – How playful storytelling can make marketing more impactful and blow clients’ socks off.

Did you know that simple tweaks to your messaging can make your pet care business irresistible?

Want to know the secret keys to creating endless marketing content without starting from scratch?

In this episode, Dom Hodgson sits down with the brilliant Colin Theriot to explore the art of crafting copy that grabs attention and drives action. Colin shares his DUST framework—a system for making your business Different, Unique, Special, and Tribal. We uncover the overlooked elements that make a website truly magnetic, share the secret to crafting offers that feel irresistible, and discuss how subtle changes in tone and presentation can make your marketing unforgettable.

Colin also reveals his “lazy genius” method for recycling content to save time and dominate your market. With his expert insights, you can discover how bold, strategic tweaks can outshine competitors, turn quirks into compelling selling points, and create a brand that resonates deeply with your audience.

Listen now to discover:

• The DUST Framework – Colin’s four-part strategy (Different, Unique, Special, Tribal) for standing out in a crowded market.
• Lazy Genius Content Creation – How to recycle and repurpose your best ideas into fresh, effective marketing materials.
• The Power of “Special” Offers – Why crafting exclusive, time-sensitive deals keeps customers excited and engaged.
• Tribal Marketing Mastery – How to show you’re part of your community and earn trust and loyalty by speaking their language.
• Why Copy is Like Cabinetry – The secret to crafting functional, high-performing copy that works as hard as you do.

Huge thanks to Colin for sharing his wisdom on this podcast. You can find out more about Colin and visit his website by clicking here now.

Host Dom Hodgson has a very small number of coaching and consultating opportunities available for 2025. To be considered to work with Dom, and experience his exclusive, impactful pet business consulting services you can apply now by going to www.petbusinessmarketing.com/audition

Remember, the next pet boarding and daycare expo is happening in Vegas in May. You can – and you should – click here to add your contact details now, so you are the first to learn when registration opens!

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

• [00:51] – Dom previews the interview with special guest, copywriting genius (and Facebook friend) Colin Theriot.
• [03:07] – We dive into some nautical dog news as Dom discovers the new canine-themed cruises ready to set sail in 2025!
• [07:26] – Colin shares how he “accidentally” became a copywriter and built a career teaching others to master the craft.
• [10:50] – The surprising power of templates: Why copying yourself can save time and boost results.
• [16:45] – How to build trust and authority using evergreen content—and why “new” isn’t always better.
• [22:48] – Colin breaks down why ignoring your competitors is a mistake and how to use contrast to stand out.
• [25:50] – The DUST framework: Different, Unique, Special, Tribal—and how it creates unforgettable businesses.
• [28:50] – What makes you truly unique? Colin explains why blending your quirks can set you apart from the crowd.
• [31:10] – The art of creating “special” offers that grab attention and create urgency.
• [33:43] – Tribal marketing: How to build community trust by showing you’re “one of them.”
• [40:00] – Colin’s cool “cat clinic” story about how niching down can transform your business.

Remember, copywriting isn’t just about words – it’s about connection, creativity, and crafting a business that customers can’t help but choose. 

Wondering how leading facilities are tackling challenges like staff turnover, client loyalty and ever increasing competition?

In this episode, Dom Hodgson takes us back to the Hershey Lodge for the second part in a deep dive into what went down at the biggest pet boarding and daycare event on the planet.

This time, Dom and Tim bring you more insightful conversations with attendees, vendors, and speakers who are redefining success in the pet care industry. Despite battling some serious jetlag, our dynamic duo managed to soak up all the pet biz wisdom they could find in Hershey and deliver it directly to your ears!

From the clever twist of a murder mystery month that drew clients in droves to the surprising impact of scent branding on creating unforgettable client and canine experiences! These quick-fire snippets reveal the bold ideas, proven systems, marketing hacks, and enrichment concepts that are shaping the future of the pet businesses.

In this episode, you’ll discover:

• Enrichment That Excites: How creative activities are driving client loyalty and making facilities stand out.
• Staff Retention Secrets: Why investing in career paths can transform your team’s engagement and stability.
• Scaling Simplified: Lessons from businesses opening new locations while maintaining exceptional service.
• Scent-Sational Marketing: How aroma branding is creating luxury experiences for clients and pets alike.
• Community Connections: The power of networking at live events and how it can spark fresh ideas for your business.

Thanks to everyone who took part in this fun episode. Remember, the next pet boarding and daycare expo is happening in Vegas in May. You can – and you should – click here to add your contact details now, so you are the first to learn when registration opens!

Host Dom Hodgson has a very small number of coaching and consultating opportunities available for 2025. To be considered to work with Dom, and experience his exclusive, impactful pet business consulting services you can apply now by going to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Meet Allison Strauel, owner of Skydance Pet Lodge, sharing how themed enrichment and diversifying services have skyrocketed her business.[09:16] – Discover the story behind Enrich University and how monthly themes like “Murder Mystery Month” are turning daycares into client magnets.[16:34] – What’s holding daycares back? Dom uncovers the biggest mistakes owners make when implementing enrichment.[18:15] – Hear from Barkleigh’s own James Severs on how the expo’s come together and how this year’s Hershey expo broke records.[19:52] – Tim chats to the owners of Dogs 24/7 who are on a self-improvement crusade.[27:40] – Alex Varney gives her family business’ origin story and previews her own seminar on the power of self-critique.[35:30] – Aroma branding specialist Kevin Rhodes gives us the low-down on his development of pet-specific scents and how important a good-smelling facility is.[39:23] – Brothers Matthew and Mark of The Pup Camp share how they’re scaling their daycare while maintaining premium pricing and safety standards.[42:41] – How adopting the Chick-fil-A model of consistency is helping daycares scale effectively.[44:35] – A sneak peek into next week’s episode with Dom’s interview featuring marketing expert Colin Theriot.

If you’re ready to learn how to bring fresh ideas and proven strategies into your daycare, this episode is packed with inspiration straight from the Hershey Expo floor. Don’t miss it!

Curious about what latest industry insights and trends get shared at these events?

Are the in-person networking opportunities worth the travel time?

This jam-packed episode comes to you LIVE from the 2024 Hershey Expo, where host Dom Hodgson gives you an all-access backstage pass to hear from movers and shakers in attendance. You’ll get all the juicy details as Dom chats with the rebels, rule-breakers, and rising stars of pet care world – vendors with visionary twists, experts spilling game-changing secrets, and dynamic daycare owners bringing a fresh spark to boarding and enrichment.

Dom and his roving reporter Tim Jackson didn’t just fly over 3,000 miles for the chocolate (although, let’s be real, that helped) – they came to have a blast with some incredible business owners. Couldn’t make it this year? Don’t sweat it – they’ve packed up all the highlights, insights, and excitement and brought the expo straight to your ears! Just don’t forget to register for Pet Boarding and Daycare West in Vegas in May.

In this episode, you’ll discover:

• The Lab Test Goldmine – How to turn mandatory faecal testing into a juicy profit-maker that has clients seeing you as the health-conscious leader in town.
• Daycare Induction Magic – Why ditching single-day evaluations for a 5-day induction is filling Greenlin Pet Resorts’ booking calendar and maximizing client loyalty.
• Mutt Murder Mysteries – Jen’s brilliantly twisted plans to add thrill to doggy daycare, hooking clients with a program that keeps owners coming back
• Pricing Like You Mean it – How Chelsea from The Ruff Inn learned to unapologetically raise prices and get paid for the high-quality, boutique service her clients crave.
• Mastering Expo Connections – Why seasoned expo-goers swear by the Hershey Expo for uncovering new vendors, staying ahead of industry trends, and making partnerships that pay off.

Huge thanks to all the amazing folks we interviewed in this episode! Stay tuned for part two next week, where Dom dives even deeper into expo highlights and shares more inspiring success stories from industry leaders.

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – The founders of Canine Labs discuss how they’re revolutionizing faecal testing services for daycare and boarding facilities.[04:32] – Dom, now back in England and de-jetlagged,reflects on the good vibrations he picked up at the Hershey expo.[08:38] – A conversation with Sean Felty from Greenlin Pet Resorts about expanding to six locations and implementing enrichment-based services.[10:00] – Dom and Sean explore the financial benefits of transitioning to a daycare induction program and maximizing client engagement.[14:34] – Pet care business owner Jen shares her success with enrichment activities and discusses her ideas for a Tim Jackson-inspired “murder mystery” event.[18:42] – Chelsea from The Ruff Inn shares how Dom’s pricing strategy advice helped her realize the importance of charging for high-quality services.[23:06] – Holiday House Pet Resort owner Katy Metzler talks about navigating staffing challenges and finding passionate, client-focused team members.[27:25] – Erin and Hayley from Playful Pups Retreat discuss their plans to incorporate premium add-ons like scent rooms and activity bowls.[29:54] – Tracy, owner of Details Pet Grooming, reflects on her favourite expo insights and her upcoming scent space project inspired by Dom’s enrichment tips.[41:07] – Dom teases the upcoming second instalment of this Hershey special, where we’ll hear from more insightful attendees and vendors.

Curious about creating memorable experiences that keep clients coming back for more?

Wondering how to turn your pet care facility into the kind of place clients can’t stop talking about?

In this episode, host Dom Hodgson sits down with Michelle Sarwas, owner of Bark Avenue Day Camp. Michelle shares her incredible journey from financial analyst to pet care entrepreneur, revealing the keys to building lasting bonds with clients and their dogs. Her approach to hosting open-house events, implementing personalized enrichment activities, and engaging clients in unusual and unforgettable ways has helped her facility thrive, even through challenging times.

Learn how Michelle’s client-centered strategies set her apart in the pet care industry and keep customers returning and referring. By hosting live events, offering personalized enrichment, and creating memorable experiences, she’s built deep loyalty and sparked enthusiastic referrals. Tune in to hear how you can implement Michelle’s strategies and make your facility a no-brainer for pet owners seeking more than just a daycare.

In this episode, you’ll discover:

• Event Excellence: Tips to plan and pull off standout events that put your facility and services in the spotlight.
• Personalized Enrichment: How tailored activities can boost engagement and keep dogs (and clients) happy.
• Client Connection: Proven strategies for building relationships that drive loyalty and word-of-mouth referrals.
• Community Engagement: Ways to make your facility the go-to hub for local pet lovers.
• Business Growth: Smart insights into scaling up while keeping that personal, caring touch.

Huge thanks to our listeners for tuning in! And huge thanks to Michelle and Tim for sharing their LIVE event success story.

You can find out more about Tim’s Enrichment Program here.

You can find out more about Michelle’s awesome daycare here

Need help making your facility more profitable? Why not reach out and book a consultation with Dom. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. That means NOW is the time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s amazing show sponsor Canine Lab Testing. 

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom, with Tim Jackson in the sidecar, has arrived in Hershey and gives a preview of the Pet Boarding and Daycare Expo.[05:48] – Tim and Dom discuss the importance of in-person events in driving client loyalty and a sense of community.[13:45] – Michelle jumps in to share her journey from financial analyst to pet care business owner and how Bark Avenue Daycamp came to life.[19:14] – Hear how Bark Avenue managed to recover from stumbling out of the starting blocks amid the great recession. [21:41] – The evolution of playgroups: why smaller, enrichment-focused groups benefit dogs and elevate the daycare experience.[24:54] – Michelle reveals the marketing challenges she’s attempting to overcome by educating clients and sharing experiences.[31:25] – Michelle explains how guided facility tours build client confidence and give insight into Bark Avenue’s day-to-day care.[38:00] – Enrichment add-ons: Michelle describes the new “Pawcasso” painting sessions and other unique activities.[40:25] – Looking forward: Michelle’s future plans for growth and new add-ons that continue to set Bark Avenue apart.

Huge thanks to our listeners for tuning in! And a special thank you to Michelle for being an amazing guest. You can learn more about Bark Avenue Daycamp by visiting barkavenuedaycamp.com.

Do you feel overwhelmed by the technical aspects of SEO and online marketing?

Curious about how a strategic online presence can elevate your pet business?

In this episode, Dom Hodgson sits down with his good buddy – and digital marketing expert – Fernando Camacho from Overdog Digital. Together they break down the essentials of creating an impactful online presence. Fern, a seasoned marketer and former dog trainer, dives into the must-have website features, the basics of SEO, and the power of Facebook ads for pet care businesses. 

If you want to attract high-end clients and make your website truly stand out, then this episode is brimming with powerful strategies to amplify your digital presence and grow your brand. Dom also gives a sneak peek into his upcoming trip to the Hershey Expo, where he’ll be sharing fresh insights on positioning, pricing, and standing out in a competitive market. 

• Winning Website Wonders: Discover how a fully-responsive, user-friendly website can captivate high-value clients and keep them coming back.
• SEO Secrets for Success: Simple yet powerful strategies to skyrocket your search rankings and ensure ideal clients find you online.
• Facebook Ads That Fetch: Learn to create high-converting, cost-effective ads that bring in leads without draining your budget.
• Luxury Leads and Looks: Uncover how a polished, upscale website and branding can draw in affluent dog owners ready to invest.
• Delegate and Dominate: Fern reveals how outsourcing digital duties frees you up to focus on growth and do what you love most.

Huge thanks to our listeners for tuning in! And huge thanks to Fern for being an awesome guest, you can find out more about Fern’s services by clicking here OverdogDigital

Need help making your facility more profitable? Why not reach out and book a consultation with Dom. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. That means NOW is the time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s amazing show sponsor Canine Lab Testing. 

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Setting the scene with updates on the upcoming Pet Boarding and Daycare Expo in Hershey, PA.[04:30] – Dom shares a soccer-inspired lesson on “renegade thinking” in business and the power of doing things differently.[07:29] – The importance of understanding your client journey: how to guide new clients from interest to loyalty. [10:32] – Fern introduces Overdog Digital and his journey from dog trainer to digital marketing expert.[13:43] – Website best practices: Why a fully responsive site is essential and how it impacts client perception.[15:07] – How to get on top of your social presence and showcase your skills and specialities digitally.[18:13] – Website 101: The business-boosting basics that can take your site from snooze-fest to spectacle.[24:24] – The role of social proof: How reviews and testimonials can boost your site’s credibility.[27:30] – SEO explained: Fern shares strategies for optimizing your website to get found by the right clients.[33:01] – Why Facebook ads are a game-changer, but not the be-all and end-all of marketing efficiency. [36:38] – Fern’s journey from solo entrepreneur to building a team and the importance of delegation.[40:20] – Wrapping up with a quick-snippet from Eyal Cohen on his fascinating business journey.

Concerned about unexpected expenses that could wipe out your hard-earned profits?

Not sure if your current coverage is enough to protect your business from potential lawsuits, property damage, or employee claims?

In this episode, Dom sits down with David Pearsall from Business Insurers of the Carolinas to uncover the often-overlooked world of insurance for pet businesses. With over 30 years of experience, David breaks down the complex coverage you need to protect your business from the unexpected—whether it’s dealing with canine flu outbreaks, property damage from extreme weather, or skyrocketing employee injury claims. If you’re running a pet care facility and not 100% confident in your coverage, this episode is a must-listen.

Tune in to discover how to; 

• Avoid the Big Insurance Blunders: The most common mistakes pet care businesses make—and how to sidestep them.
• Protect Your Profits: Why failing to review your policies regularly could be costing you big bucks.
• The Hidden Costs of Employee Injuries: How proper insurance and training can prevent claims and save you money.
• Climate Crisis & Coverage: The shocking rise in property damage from extreme weather events and what you need to know.
• Canine Flu Concerns: Why many facilities are underprepared for canine flu outbreaks—and the real cost of shutting down.

David also shares insider advice on how to work with insurance companies, avoid duplication of coverage, and build long-term relationships to ensure your business is protected as it grows.

And that’s not all. This episode also features;

• Dog News: Discover the latest buzz from the seaside sausage dog walk, a record-breaking event that underscores the power of community and niche marketing.
• Expo Alert: Get the inside scoop on the upcoming Pet Boarding and Daycare Expo in Hershey, Pennsylvania. Learn about the must-attend sessions, networking opportunities, and how this event can propel your business forward.
• Exclusive Sponsor Insight: Learn how Canine Lab Testing can keep your facility parasite-free, ensuring the safety and health of all your furry guests.

Huge thanks to our listeners for tuning in! And huge thanks to David Pearsall for being an amazing guest, you can find out more about David by clicking here BusinessInsurersofCarolinas

Need help making your facility more profitable? Why not reach out and book a consultation with Dom. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. That means now is the time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s brand new show sponsor Canine Lab Testing. 

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] Coming up in this week’s show…[03.00] A look at the exciting speaker list for the Hershey Expo, and why YOU should attend.[06:00] Take niching inspiration from a seaside sausage dog walk…[10:00] How Canine Lab Testing can help keep your facility clean, safe and parasite free[16.06] Assessing your facilities ‘risk’ factors.[19.18] How industry insurance needs have changed in recent years?[23.41] How to avoid duplication with your insurance needs[26.30] Reviewing Your Insurance: How frequently you should review and update your policies to stay protected and avoid inflation-driven premium increases.[30:34]  How Business Insurers of the Carolina’s can help you become a better risk for insurance companies[38.30] How keeping on top of pricing helps you protect your pet business

Curious about how a strong onboarding process can work magic for your business?

Did you know, if you don’t have a five-star onboarding experience that makes new clients feel valued and special, you could be missing out on countless upsell opportunities, glowing testimonials, and valuable referrals…

In this early Halloween special, Dom Hodgson is here to sprinkle some wow-factor on your welcome mat. He shares hauntingly-helpful insights on how to transform nervous prospects from spooked to satisfied, by crafting a seamless onboarding process that leaves clients confident they’ve made the best choice for their dog.

Plus, Dom catches up with recruitment specialist Joe Latona from Walker Scout. Joe provides an update on important shifts in the recruitment industry and offers advice on how pet care business owners can adapt to these changes.

In this episode, you’ll discover:

• From Spooky to Secure: Learn how to ease client fears with a smooth, reassuring onboarding process. 
• Casting Expectations: Learn how clearly communicating your process and expectations from the start can prevent confusion and build trust with your clients.
• Recruitment Realities: Joe Latona talks about changes in the job market and how to hire for attitude over experience.
• The Power of Client Appreciation: Discover why a small, thoughtful gift can work wonders in building long-term loyalty. 
• Boosting Business with Seasonal Promotions: Learn how tapping into seasonal events like Halloween can drive client engagement and increase revenue with creative, timely offers.

Huge thanks to our listeners for tuning in! And huge thanks to Joe Latona for being an amazing guest, you can find out more about him by clicking here WalkerScout

Need help crafting a four-seasons onboarding process in your facility? Why not reach out and book a consultation. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. It’s time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

1. [00:51] – Dom kicks off scary season and introduces the importance of a strong onboarding process for calming client fears.
2. [03:40] – How to take inspiration from Disney’s customer experience strategy and apply it to your pet care business.
3. [07:16] – Crafting an onboarding process that reassures and impresses clients from the first moment of contact.
4. [10:04] – Dom discusses how small, thoughtful client appreciation gifts can create lasting impressions.
5. [13:10] – Dom shares examples of businesses that have successfully implemented these onboarding strategies and how it transformed their client retention.
6. [22:00] – Joe Latona joins the show to share updates on recruitment trends and the importance of hiring for attitude over experience.
7. [23:45] – How diversifying your hiring strategies can help you overcome staffing challenges in a tight labor market.
8. [25:38] – Dom and Joe wrap up with key takeaways on how to create an onboarding experience that leaves clients delighted and loyal. 
9. [32:32] – Hear why Joe Latona thinks YOU should come to the Hershey expo!

Tune in to this spooktacular episode and learn how to give your pet care business a frighteningly good business-boost!

Curious about how to add premium services that cater to a growing trend of dog owners wanting their pets involved in every aspect of their lives?

Is it a struggle to continually grow your business while maintaining a healthy work-life balance?

In this episode, host Dom Hodgson speaks with Tamsin Rogers, owner of Ambleside Dog Walkers and Dapper Dog Weddings (AND the Pet Business Inner Circle marketer of the year!). Tamsin shares how she developed her unique pet care services that go far beyond taking the dog for a walk round the block. From leading premium dog adventure treks in the stunning Lake District to launching a successful dog wedding concierge service, Tamsin shares how she tapped into her niche and turned it into a thriving second business. 

You’ll also hear about her journey in balancing business growth with personal time, a struggle many pet care entrepreneurs face, as well as getting a sneak peek at what a full consultation day with Dom looks like…

In this episode, you’ll discover:

• Nailing Your Niche: Discover how premium, personalized services can propel your pet care business to new heights.
• Growth Without the Grind: Find out how Tamsin mapped a plan for scaling her business without sacrificing her sanity.
• Collaborative Connections: See how strategic partnerships with wedding vendors helped Tamsin carve out her corner of the market.
• Price with Purpose: Learn why charging what you’re worth is key to boosting your bottom line and building confidence.
• Service Expansion Secrets: Unlock the power of unique offerings like dog wedding concierge to diversify and dominate your market.

Huge thanks to our listeners for tuning in! You can learn more about Ambleside Dog Walkers and Dapper Dog Weddings by visiting amblesidedogwalker.com and dapperdogweddings.com

There are always opportunities to add enrichment activities, training services, and enhanced exercise options to boost income. Need more help with that? Why not reach out and book a consultation form with Dom. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. Be the first to find out when the show info goes live by clicking here now

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom introduces Tamsin’s unique dog wedding concierge service and how it ties into her adventure trek business.[03:57] – Dog News! A deep dive into the rise of luxury pet spending and why dog owners are now splurging more on their pets than their kids.[13:58] – Tamsin and Nigel tell us how they found their first full consultation day with the Pet Biz Wiz![18:13] – Why a full day with Dom trumps talks, masterminds, and podcasts combined…[22:14] – How the wedding hotspot of the Lake District gave Tamsin the ideal backdrop for her premium dog services.[23:21] – How collaborating with a local hotel for a doggy wedding event gave Tamsin and Nigel a surge in visibility and clientele.[26:40] – Tamsin shares her struggle with balancing business growth and personal time, and the plan Dom helped her develop.[28:11] – The confidence to raise prices: Why Tamsin decided to charge more for her premium dog services.[33:17] – Tamsin and Nigel recap their day with Dom and how they’ve set their business up for long-term fool-proof success.

Feeling overwhelmed by the challenges of scaling and managing multiple locations?

Unsure how to inspire your team and create a culture that drives business success?

If you are curious about how to grow from a single location to a multi-resort operation, then this episode has you covered. Host Dom Hodgson sits down with Phil Miller, owner of Pawville, which operates nine pet resorts, two veterinary hospitals, and a variety of pet services. Phil shares his remarkable journey from working on cruise ships to building a thriving pet care empire, detailing the challenges, growth strategies, and vital leadership skills he absorbed along the way.

Sit back and listen to Phil’s enthralling story and discover actionable tips for scaling your own pet care business.

In this episode, you’ll discover:

• The Power of Vision: How having a clear vision helped Phil transform his business from one location to a multi-resort brand.
• Overcoming Challenges: Learn how Phil navigated financial hardships and made strategic decisions to grow his business. 
• Risky Revelations: Learn how taking calculated risks and stepping out of your comfort zone can lead to significant growth and opportunities in the pet care industry.
• Paws Before Profits: Pawville’s focus on integrity and putting the animals first, even when it impacted the bottom line early in the business journey
• Leadership Lessons:  Phil’s breakthrough moment when he went from micromanager to empowering employees with systems. 
• Be the Best, Forget the Rest: How Phil uses his competitive mindset to create the best client experience, rather than focusing on competitors

Huge thanks to our listeners for tuning in!

And thanks again to Phil for being such an amazing guest. You can learn more about Pawville and their services by visiting pawville.com.

Don’t forget, registration is now open for the next Pet Boarding and Daycare Expo, which is happening in Hershey from November 4th – 7th , click here to secure your place now

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Find out more about Dom’s coaching and consulting programs by going to petbusinessmarketing.com/workwithdom

Episode Highlights:

[00:51] – Exciting news about the upcoming Hershey Expo, where todays guest will be a featured speaker. [02:44] – Why it’s crucial to be consistent in your marketing and business operations.[08:20] – Dog News! The rise of luxury services for dogs in the Bay Area and what this means for pet care businesses.[12:12] – Phil Miller shares his journey from cruise ships to the pet care industry.[14:10] – How a chance encounter led to Phil starting his first pet resort and the early challenges he faced.[18:30] – Phil’s secret strategy for acquiring additional pet resort locations and building his brand. [24:25] – The ‘a-ha’ moment when Phil realized the importance of becoming a leader rather than just a manager. [29:00] – How integrity became a core value for Pawville[34:02] – Why Phil is expanding  into veterinary services and the challenges of entering a new market. [40:00] – Dom and Phil talk the importance of creating exceptional client experiences and how this drives word-of-mouth referrals.

Tune in to this episode for an inspiring story and valuable insights on how to scale and succeed in the pet care industry!

Want to stand out as the go-to canine enrichment expert in your community?

Are you frustrated by unruly dogs, unmotivated staff, and clients who don’t see the value of your services?

Well, you are in luck because in this episode, host Dom Hodgson dives deep into the world of enrichment and introduces Enrich University, a comprehensive program designed to help pet care businesses enhance not only their enrichment services, but also dramatically improve their marketing strategies, and heighten the overall client experience. Dom sits down with Tim Jackson, one of his Elite mastermind members and the ‘dean’ of the university, to discuss how Enrich U can revolutionize your business.

Also, in this packed episode, Dom shares an incredible story about a stray dog in Georgia that chased down a doggy daycare bus and found a new forever home. He chats with Tyson Cash, the daycare owner who was driving, about how this feel-good story brought media attention and a surge in business inquiries. 

And, in Dog News’ first double header, you’ll also hear from Sara Lamont, a canine expert, who sheds light on why English Bulldogs are the most expensive dog breed in the world and what that means for pet owners and businesses…

In this episode, you’ll discover:

• Dog News Double: Hear what you might have missed in the dog world lately with Tyson Cash and Sara Lamont
• The Power of Enrichment: Learn how adding enrichment activities can transform your daycare and create a more stimulating environment for the dogs in your care.
• Marketing Mastery: Find out how to package, promote, and price enrichment services to attract more clients and increase your profits.
• Staff Engagement Strategies: Discover ways to get your team excited about enrichment, leading to happier staff and better services for your clients.
• Enrol in Enrichment U: Learn more about the done-for-you marketing services, enrichment curriculum, and expert insights available through Enrich University.

Huge thanks to our listeners for tuning in! 

Also huge thanks to guests Tyson Cash, Sara Lamont and Tim Jackson for sharing their stories and insights.

Find out more about Tyson’s facility, Keller Creek Dog Boarding by clicking here

Discover more about the Canine Family Planner, Sara Lamont by clicking here

You can find out more about Tim and Enrich University by visiting http://petbusinessmarketing.com/enrichu

Don’t forget, registration is now open for the next Pet Boarding and Daycare Expo, which is happening in Hershey from November 4th – 7th , click here to secure your place now

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[01:50] – Double Dog News! A stray dog chases down a daycare bus – Tyson Cash shares the wild ride that made headlines![09:55] – Discover Tyson’s secret sauce for an enrichment-packed daycare experience that keeps tails wagging.[13:14] – Bulldog bliss! Sara Lamont spills why English Bulldogs are a luxury breed and worth every penny![23:29] – The hidden costs of owning a bulldog – Sara gives you the scoop on what every owner should know.[29:23] – Fasten your seatbelts! Dom and Tim launch their plans for Enrichment University.[32:07] – Tim Jackson breaks down how enrichment turned his daycare into a high-profit paradise.[37:37] – Dom shares insights on packaging, promoting, and selling enrichment services.[42:36] – The Enrich University program: What it offers and how it can help your business grow.

Tune in to this episode and discover how Enrich University can help you boost your pet care business and stand out in the modern-day market!

Are your pooch playgroups feeling cripplingly chaotic?

Looking for expert advice on balancing business success with team satisfaction?

Well, you’re in luck! In this episode, Dom Hodgson chats with cousins and business partners Dan and Mallory Poirier, owners of Buffalo’s largest pet care facility and founders of Pack Pro. They share their inspiring journey from humble beginnings when as kids they ran local lemonade stands and dog walked for neighbours, to now managing a bustling facility and launching an innovative online staff training program.

Dan and Mallory also share the pros and cons of working in a family business, how they divide and conquer to make the most of each other’s skill sets, and how their mutual support really helped during the early days of the business, and during covid…

In dog news this week you’ll hear how to make the most of the Black Friday promotion season…

In this episode, you’ll discover:

• Dog News: Hear how UK Rail have introduced a menu for pooches in this week’s Dog News!
• College Project to Pet Biz Start Up: How Dan created a business plan for a doggy daycare as his final college project, and they opened a facility just a few days after graduation.
• Consulting Success: Find out how Pack Pro started and how they now help other businesses streamline their daycare operations.
• The Difficult Dog Dilemma: How larger groups of boisterous mutts caused an operational re-think.
• How Better Behaviour = Chilled Out Centre: How implementing changes reduced staff turnover and made the environment safer and calmer
• The Power of Partnerships: Why family business dynamics helped Dan and Mallory overcome challenges and build a thriving enterprise.

This episode explores the journey of growing a pet care business, with a focus on managing chaos, keeping employees engaged, and building a strong operational foundation.

You can learn more about Pack Pro and their online training programs by visiting packprotraining.com.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Remember, tickets are now on sale for the biggest doggy daycare expo in the calendar. The famous Pet Boarding and Daycare ‘Hershey’ Expo. To secure your place go to PetBoardingexpowest.com

If you want to know more about how Dom’s coaching and consulting can help your dog daycare move forward, go to StrategyCall now.

Episode Highlights:

[02:30] – Dom’s tips for smart Black Friday promotions without sacrificing profits.[07:51] – Dog News! UK Rail introduces a dog treat menu, a first for the rail network.[12:14] – Dan and Mallory’s pet care business origin story.[18:36] – How the cousins made it past through the rocky first few weeks and months.[21:53] – Why a personal touch is all you need to steal business from big corporations[23:58] – How rapid growth lead Dan and Mallory to experiment with group management.[27:55] – Pack Pro is born: the journey from in-person consulting to an online training powerhouse.[35:54] – What Pack Pro offers and how it can help your facility train staff more effectively.[40:21] – Reaching clients worldwide: Pack Pro’s global impact on the pet care industry.

Do you feel overwhelmed by communication challenges within your facility?

Are you looking for ways to improve your leadership skills and grow your business with confidence?

Then you’re in the right place! In this episode, Dom Hodgson sits down with leadership consultant Phillip Paris, who shares expert, actionable advice on how to tackle the common leadership challenges faced by pet care business owners. From effective communication to staff management, Phillip reveals practical tips to help you build a more efficient, empowered team.

There’s also the latest instalment of Dog News, (or should we say “Rodent” News?) as well as a look at the amazing speakers who are set to appear at the upcoming Hershey Expo…

Tune in to hear about:

• Policework to Petcare: How Phillip transitioned from law enforcement to the pet industry, starting a dog training business and later opening his own facility
• Leadership Strategies That Work: Learn actionable tips for improving communication, delegation, and accountability in your team.
• The Accidental Consultant: How Phil got into consulting by mistake after sharing some ideas on social media
• A Real-Life Success Story: Hear how Phillip’s clients have transformed their businesses with his pet care focused leadership techniques.
• Specializing for Success: Discover how finding a niche in your market can simplify your marketing and drive more clients to your facility.
• Leadership Revolution: Learn about Phil’s leadership development program and how it can help you become a better leader.
• Who’s Who in Hershey: Dom reveals some of the expert speakers who’ll be strutting their stuff at the Expo.

Huge thanks to our listeners for tuning in! You can learn more about Phillip’s consulting services and his Leadership Revolution program by visiting yourpetbusiness.com.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:[01:55] – Rat News! A look at Blackpool’s newest pet boarding house—just for rats![03:49] – How niching down your services can simplify your marketing and help you stand out.[07:14] – Phillip Paris shares his background and how he became a leadership coach in the pet care industry.[14:42] – Common leadership struggles in the pet care industry—and how to overcome them.[16:50] – The key elements of Phillip’s Leadership Revolution program and how it can transform your business.[20:40] – A look at the varying communication methods between younger and older members of your staff[25:40] – How to manage the ups and downs and deal with workplace drama effectively.[31:04] – Leadership is about action: How Phillip’s one-on-one training can help business owners.[34:50] – Hear who’ll be speaking at the upcoming Hershey expo and how you can secure your place.

Tune in to this episode to learn how mastering leadership can revolutionize your pet care business and boost your team’s performance!

Are you looking for some new and exciting sales tactics to keep your facility thriving in the fourth quarter?

Then listen up! Because in this weeks episode, Dom Hodgson dives deep into the rest of his 10 fool-proof ways to keep that summer momentum going, and boost your pet business in the run up to the holiday season. From revamping your marketing message to creating a stellar client onboarding experience, these actionable lessons are designed to help you attract and retain more affluent clients.

We also catch up with Rebecca Shipman from Barkleigh, who shares her insights on the upcoming Hershey Expo, and we talk about the key differences between the Vegas and Hershey shows. Both shows are awesome, but they are very different, and I believe if you want to set yourself up for you up for success in 2025, then attending the Hershey expo is the best way to guarantee that! 

In this episode you’ll discover: 

• Back-to-School Marketing Magic: Discover how to craft irresistible promotions that drive client engagement.
• Tailored Training Tactics: Learn to design seasonal training packages that attract new clients and retain existing ones.
• Reinforce Your Reputation: Strategies to enhance client onboarding and showcase what makes your daycare special.
• Enrichment Essentials: Get some fresh ideas that will keep dogs entertained and owners feeling happy and secure with your service.
• A Great Time to Streamline: Dom shares why September is a great time to tackle inefficiencies in your business, so can streamline operations and boost your bottom line. 
• The Hershey Expo How-To: Hear from Barkleigh’s own Rebecca Shipman on how you can secure your spot at the November expo.

Huge thanks to all our listeners for tuning in. Don’t forget to leave a review if you’ve enjoyed the show.

Thanks to our sponsor, Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

You can learn more about Dom’s consulting services, and book a free ‘discovery call’ by clicking here now.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

You can register now for the Hershey expo by clicking here Pet Boarding and Daycare Expo

Episode Time Stamps:

[01:51] – Everyday’s a Promo Day: How to leverage promotional days to keep sales high.

[04:30] – Messaging Make-Over: Is it time to update your marketing?

[11:05] – Screening for Success: Implement continuous testing for service improvement.

[14:40] – Newsletter Know-How: Connecting with clients through a tangible, memorable, paper and ink newsletter.

[20:30] – Drive Reviews and Referrals: Build your business a solid review and referral program.

[22:10] – WOW Factor Onboarding: How to impress new clients right from the word ‘go’.

[25:25] – Membership Models: Leveraging exclusive memberships to boost client loyalty.

[27.47] Sponsor Shoutout! How Pet Resort Hospitality Group can help you sell your daycare

[28:30] – Hershey Expo Insights: Rebecca Shipman shares what to expect at the Expo.

Are you wondering how to keep your doggy daycare thriving in the fourth quarter?

Looking for fresh ideas to boost client engagement and profits this fall?

In this episode, Dom Hodgson shares the first five essential strategies to help your doggy daycare transition smoothly from the busy summer months into a similarly successful fall season. Whether it’s reinvigorating your marketing efforts, launching specialized training packages, or showcasing your facility’s expertise, these tips are engineered to keep your business on top!

In this episode, you’ll discover:

ï  Boost Back-to-School Business: How to craft captivating client campaigns to keep them coming back for more.

ï  Seasonal Success Strategies: Sell specialized training programs that set your facility apart this fall.

ï  Muscle Up Your Marketing: Maximize your marketing efforts to maintain momentum and keep growing.

ï  Showcase Staff Skills: Shine a spotlight on your team’s strengths with a “Skills Week” that wows clients.

ï  Hone Health and Safety: Hear from Eve Molzhon about her hands-on first aid training course designed for doggy daycares.

Huge thanks to our listeners for tuning in! You can learn more about Dom’s consulting services, and book a free ‘discovery call’ by clicking here now.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

You can register for the upcoming Pet Boarding and Daycare Expo in Hershey by clicking here now

Thanks to Eve Molzhon for being a great guest. You can find out more about Eve’s first aid course by clicking here now 

Episode Highlights:

• [01:43] – Dog News! Why this UK business added a ‘pawternity’ programme for their staff.
• [07:03] – The importance of creating seasonal promotions to keep client engagement high.
• [10:30] – How to design and market specialized training packages for the back-to-school season.
• [17:41] – The benefits of designing specialised packages for your clients. 
• [21:20] – Refreshing your marketing strategies to sustain growth.
• [25:40] – Why letting your staff off the leash to ‘show-off’ can boost sales!
• [31:30] – Keep it fresh in your facility by teaching your team new skills.
• [32:15] – Investing in continuous learning to maintain a competitive edge.
• [39:30] – Would your staff pass the ‘vomit’ test?

Tune in to this episode to discover how these strategies can transform your daycare into a thriving, client-loved business this fall!

Concerned about maintaining a clean, parasite-free environment? 

Looking for strategies that communicate your commitment to dog health, set your facility apart, and increase revenue?

Then get ready with a pen and paper because in this episode, Dom Hodgson sits down with John Beres from Canine Lab Testing to discuss the often-overlooked but crucial role that fecal testing for intestinal parasites can play in doggy daycares and boarding facilities.

Learn how this service not only ensures the health and safety of the dogs in your care but also provides an opportunity to add a new revenue stream to your business.

Dom also catches up with Rebecca Shipman from Barkleigh who tells us all about the upcoming Hershey expo.

In this episode you’ll discover:

• Prioritising Pet Health: Why regular fecal testing is vital for maintaining a safe, healthy environment, especially in group play settings.
• Client Convenience: Learn how offering on-site fecal testing can streamline operations and enchance client satisfaction.
• Boost Your Bottom Line: Discover how adding fecal testing as a service can create a new revenue stream for your business.
• Building Trust with Transparency: Use testing to build trust with clients by showing your commitment to their pets’ health.
• Real-World Success Stories: Hear how other facilities have successfully implemented this service to enhance their operations.
• Expo Essentials: Rebecca Shipman shares must-know tips to make the most out of your experience at industry expos

Huge thanks to John Beres for sharing his insights, you can learn more about fecal testing and how it can transform the safety of your facility by visiting www.caninelabtesting.com

You can also learn more about Dom’s consulting services, and book a free ‘discovery call’ by clicking here now.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

• [02:46] – Dog News! Is owning a pet actually good for you?
• [07:30] – Introducing John Beres and his business Canine Lab Testing.
• [11:30] – How fecal testing works 
• [14:10] – How fecal testing keeps your dogs happy and healthy.
• [20:30] – How to recognise when it’s time for fecal testing in your facility.
• [24:00] – What to do when there is a positive case of intestinal parasites for a client’s dog?
• [26:50] – Success stories: How other facilities have implemented fecal testing.
• [29:30] – Client convenience: How fecal testing simplifies pet care.
• [30:30] – How fecal testing can differentiate your facility.
• [31:00] – The importance of proactive testing for you and your clients.
• [33:00] – How to communicate the benefits of fecal testing to clients.
• [34:32] – Hear all about the upcoming Hershey expo from Barkleigh’s Rebecca Shipman.

Are you looking to elevate your doggy daycare business beyond the competition?

Do you want to charge higher prices but don’t know how to attract affluent clients?

Do you want to learn how to keep both dogs and staff engaged while also boosting profits?

In this episode of the Pet Boarding and Daycare podcast, host Dom Hodgson chats with Tim Jackson, a veterinary nurse and canine behaviorist, who has successfully integrated enrichment activities into his daycare.

You’ll discover how these activities not only enhance the dogs’ experience but also create a more rewarding environment for staff and clients alike. Tim shares his journey from a traditional daycare model to a more structured, enrichment-focused approach that has revolutionized his business.

In this episode you’ll discover:

• The Power of Enrichment: How structured activities can transform a standard doggy daycare into an engaging and educational environment.
• Successful Staff Engagement: Why introducing enrichment is beneficial not only for dogs but also for keeping staff motivated and reducing burnout.
• Superior Client Satisfaction: How unique and themed enrichment activities like “Egyptian Month” or “Safari Month” can delight clients and create memorable experiences for their pets.
• Business Boosting Benefits: The financial advantages of offering enrichment programs and how they can set your daycare apart from the competition.
• Personal Enrichment: Tim’s own journey with enrichment, from childhood adventures with snails to modern-day karate lessons, and how these experiences shape his approach to business.

This episode is packed with practical advice for anyone looking to enhance their pet care services with creative and profitable enrichment activities.

Huge thanks to Tim Jackson for sharing his insights. You can download his free enrichment guide by visiting www.enrichmentsummit.com/guide

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

You can learn more about Dom’s consulting services, and book a free ‘discovery call’ by clicking here now.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:00 – Introduction to this week’s show
• 02:05 – How Pet Resort Hospitality Group can help you sell your facility
• 03.00 – Dog News – dogs chewing causes fire in home!
• 08.30 – Dom’s recent trip to the U.S. and lessons learned about creating client experiences
• 18.22 – Uber entertainment lessons
• 27.40 – Why your business story is crucial.
• 29.00 – Discussion with Tim Jackson about enrichment
• 35:30 – Tim’s personal stories about enrichment and its importance
• 42:00 – Why dogs need jobs
• 43.00 – Enriching the lives of both dogs and staff in your facility.
• 46:07 – On next weeks show… Canine lab testing with John Beres

Are you struggling to balance family life with business growth?

Want to learn the secrets behind scaling up while maintaining a close-knit community feel?

Join us in this episode of the Pet Boarding and Daycare podcast, where host Dom Hodgson chats with Sean and Jenn Felty from Greenlin Pet Resorts. Discover how they went from middle school sweethearts to a husband-and-wife team, who have expanded their pet care business from a single location to six thriving facilities, while preserving their family values and community focus.

Depending on the season Greenlin employs up to 130 people over six locations, looking after over 90,000 pets a year, and they are approaching a million pets serviced since the business began over 20 years ago. There is a lot going on at Greenlin, and there’s a lot packed into this inspiring episode.

In this episode, you’ll discover:

• From Humble Beginnings: How a family’s love for animals and community turned into a hugely impactful and successful pet care business.
• Strategic Scaling: How investing in systems and staffing made it possible for the Greenlin team to expand from one to six locations.
• Business Balancing Act: Discover how Sean and Jenn manage growing their business while maintaining family harmony and personal well-being.
• Creating Community Connections: Building strong ties with local pet owners and fostering a loyal customer base.
• Introducing New Services: How they introduced new  – higher priced – services and add-ons to meet evolving client needs.
• Innovative Induction Process: How Greenlin transformed their new client onboarding process – and dramatically boosted profits – with a mandatory daycare induction process.
• The ‘Marathon’ Mindset – How the Felty’s have embraced a problem solving mindset that enabled them to keep fixing systems as they scaled up the business.
• Pandemic Pivot: How they overcame challenges and adapted during the COVID-19 pandemic, and why growing the existing business is now priority number #1

• Family Leadership Dynamics: How Jenn and Sean complement each other’s strengths to lead effectively.

This is an honest, open and hugely inspiring episode, where Sean and Jenn share their entire business story, including their good and bad experiences in the pet care industry.

Huge thanks to Jenn and Sean for sharing their story. You can find out more about Greenlin Pet Resorts by clicking here

You can learn more about Dom’s consulting services, and book a free ‘discovery call’ by clicking here now.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:30 – Coming up on this week’s show…
• 02.09 – Info about the upcoming Hershey Expo
• 03.27 – Meet Sean and Jenn from Greenlin Pet Resort 
• 04.18 – Doug’s visionary community origin story
• 14.00 – Delayed gratification = long term rewards
• 18.41 – Why all the pieces matter to Greenlin’s success
• 22.11 – Why team Greenlin liked gritty Dom!  
• 28.11 – How attending conferences boosts confidence  
• 30.00 – TheFelty’s future plans
• 33.01 – How pet care has developed in the last 20 years
• 36.50 – How to connect with the Felty’s
• 37.00 – How Dom’s consulting can help you grow
• 38.10 – Coming up in the next few episodes…

Curious about how to add a recurring revenue stream to your pet care facility?

Do you want to move to a subscription model, but don’t know what to offer, what to charge, or how to structure your new membership? 

Then you need to tune in to this edition of the Pet Boarding and Daycare Podcast, because host Dom Hodgson is sharing the proven blueprint for rolling out a highly profitable membership in your Doggy Daycare. This episode reveals how to protect your profits, regulate your income, and lock in customer loyalty with a well-structured membership plan, and Dom also interviews three doggy daycare owners who have successfully introduced a game-changing membership in their facility. 

In this episode, you’ll discover:

Recurring Revenue Secrets: Unlock the potential of membership models to stabilize and boost your income.

Ultimate Membership Makeover: Learn what truly defines a membership and how to differentiate it from mere discount packages.

Psychological Triggers: Discover why positioning your business as a club enhances customer loyalty and engagement.

Profit-Boosting Strategies: Avoid common pitfalls that cut into your margins and hinder growth.

Client Exclusivity: Create an exclusive atmosphere that makes your clients feel special and valued.

Community Building: Foster a sense of belonging among your clients to increase retention and satisfaction.

Effective Onboarding: Implement an onboarding process that transforms new members into loyal advocates.

Marketing Roll-Out: Why you need to develop a comprehensive marketing campaign to successfully launch and sustain your membership model.

Membership Success Stories: Hear inspiring examples from doggy daycare owners who have thrived by rolling out a recurring revenue blueprint.

If you’ve been thinking about adding a membership, but don’t know how to go past simply offering bulk-buy daycare packages, and you want to lock in predictable, recurring income, then this is a must listen.You can learn more about how to roll-out a membership in your facility by downloading Dom’s FREE guide ‘Doggy Daycare Membership Blueprint’ click here to get the guide now.

If you need a business development consultant to help you create a marketing plan for the next phase of your business growth then Dominic Hodgson can help. To find out more about Dom’s pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Huge thanks to Sarah and Pete Stevens, Pamela Lawrence-Tuelon and Tim Jackson for sharing their membership stories. 

You can find out more about Oakington Doggy Daycare by clicking here

You can find out more about K9 Adventures by clicking here 

You can find out more about Pets2Impress by clicking here 

Episode Time Stamps:

• 01:30 – Coming up on this week’s show…
• 02.09 – Highlights from the July issue of Pet Boarding and Daycare Magazine
• 03.10 – Dog News: Dogs can smell human stress! 
• 07.41 – Dom’s consulting process insights  
• 10.19 – How to design a pet business like an imagineer
• 16.43 – How discounts can backfire
• 22.00 – Why you should position your daycare as a ‘club’ 
• 26.50 – Your membership launch  
• 31.05 – Meet three daycare owners who have launched a membership  
• 35.19 – Why offering too many perks can cost you dearly
• 43.36 – How a membership creates community
• 49.45 – How to get Dom’s free membership report

Would you like to know how sharing your story can be the secret weapon that helps you stand out from the ever growing competition?

When you share how your business journey was birthed, and where your passion for pets was born, it creates strong client connections with local pet parents who only want to their dog looked after by your business.

In this episode of the Pet Boarding and Daycare Podcast, host Dom Hodgson delves into the importance of origin stories, and why successful business, and successful people, always have a memorable origin story.

We hear the inspiring personal story of Sanam Karanukar, a dog trainer from Mumbai, and learn how despite being in a car accident in 1995 that left her paraplegic, she was able to run a home-based dog boarding facility for over 20 years.

We also catch up with Allison, Henry and Kristen as they share the origin story of their doggy daycare business, Scouts Honor. 

In this episode, you’ll discover:

• The Scouts Honor Origin Story – How dog trainer Kristen doorstepped Allison and Henry, which birthed a dream doggy daycare business.
• The Magic of Storytelling: Why your origin story is crucial to help you connect with perfect clients who are aligned with your values.
• Inspiring Indian Dog Trainer: How a life-changing accident sparked the creation of a successful home-based dog care business.
• From Assistance to Empowerment: The role of assistance dogs in shaping Sanam’s pet care journey.
• Phone Prank Dating Success! How Sanam met her husband through phone pranking, and how they got into dog training together, and built a business.
• Creating a Homely Environment: How Sanam has crafted a unique, comfortable space for pets without traditional kennels.
• And much, much more…

Tune in for an inspiring episode that highlights how sharing your business journey can help you map out a more successful future.

Thanks to this week’s guests Allison, Henry and Kristen from Scouts Honour, you can find out more about their award winning business by clicking here

Also, huge thanks to Sanam Kuranaker, you can follow Sanam on Instagram at @perfectpoochmumbai

If you need a business development consultant to help you create a marketing plan for the next phase of your business growth then Dominic Hodgson can help. To find out more about Dom’s pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:01 – Coming up this week on the show…
• 02.09 – Dog news – The USA Gymnastics team therapy dog
• 06.45 – Why you need to tell your business story 
• 12.09 – Scouts Honor origin story 
• 18.47 – Dom’s dog training origin story
• 20.40 – Meet Sanam Karanukar
• 22.17 – How Magic the assistance dog inspired Sanam to take up training
• 29.48 – Why dogs need more than two walks a day 
• 32.46 – Dog trends in India  
• 39.38 – How Sanam does online training consults
• 45.59 – How to connect with Sanam 
• 46.18 – Coming up on next week’s show…

Want expert advice on building a solid foundation for your business?

In this episode of the Pet Boarding and Daycare Podcast, host Dom Hodgson chats with Peter Tanella, an attorney specializing in pet care businesses. Peter shares essential legal insights on creating a robust business plan, selecting the right business entity, and conducting due diligence.

He emphasizes the importance of building a team of professionals to guide you through the complexities of starting or buying a pet care facility. This team might include a lawyer, a banker, an accountant and a business consultant.

What will this team of all the talents do, and how do you go about assembling such a team?

You’ll find out in episode 25…

Tune in to learn about:

• Ultimate Team Assembly: Discover the must-have professionals to build a rock-solid foundation for your pet care business.
• Blueprint to Success: Unveil the secrets of crafting a business plan that guarantees growth and stability.
• Entity Selection Secrets: Learn the crucial differences between business structures and which one suits your needs best.
• Due Diligence Deep Dive: Master the art of thoroughly investigating potential business opportunities to avoid costly mistakes.
• Pitfall Prevention: Identify and dodge the costly common traps that new pet care business owners often fall into.
• Zoning Mastery: Unlock the intricacies of zoning laws and permits to ensure your facility’s compliance and success.
• Don’t Mix Family and Business: Why it can be a mistake to rely on family members and friends who say they can help with legal issues.
• Ongoing Legal Support: Understand the importance of maintaining a strong legal relationship for continual business growth.

Tune in for expert legal advice and practical tips on building a successful pet care facility from the ground up.

Huge thanks to Peter Tanella for guiding us through the legal minefield. You can connect with Peter and his team by clicking here

Big thanks to this week’s show sponsors Pet Resort Hospitality Group.

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

If you need a business development consultant to help you create a marketing plan for the next phase of your business growth then Dominic Hodgson can help. To find out more about Dom’s pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:01 – Coming up on this week’s show…
• 01.53 – How Pet Resort Hospitality Group can help you sell your business
• 02.40 – Meet Peter Tanella – Pet Care Business Lawyer
• 03.30 – Peter’s Journey into the pet care space 
• 05.55 – Legal advice for start-ups
• 08.23 – Choosing the right business entity
• 16.30 – How time pressure can delay projects and kill deals
• 20.57 – How long a typical start-up can take 
• 24.44 – Why Peter loves start-ups and acquisitions  
• 26.49 – Peter’s contact details
• 28.05 – Catch up with Rebecca Shipman from Barkleigh Productions
• 30.15 – Article overview from the latest issue of PB&D Magazine
• 37.44 – How to get your copy of Pet Boarding and Daycare Magazine

Are you struggling to figure out the complexities of construction, financing, and zoning for your new facility?

Then you are in luck because this weekDom is joined by Jeff Adney from TWC Construction.

Jeff shares invaluable advice on planning and building a pet care facility, emphasizing the importance of involving key partners early. Also, why you need to be flexible with your vision, and why attending trade shows like the Pet Boarding and Daycare Expo is a great place to speak to experts, and hear real life experiences from other facility owners.

In this episode, you’ll learn about:

• Build a Team, to Help You Build: The key partnerships you need to open to fill the critical roles of bankers, accountants, and lawyers who are integral to your projects success.

• Patience and Preliminary Planning: Discover why construction is such a lengthy process that requires patience, planning and realistic expectations.
• Future Proof Your Facility with Flexible Spaces: The benefits of designing multi-use spaces to adapt to changing needs and maximize utility.

• Financial Strategies: Navigating the financial landscape to secure funding and manage costs.
• Concept to Completion: Jeff’s lays out the whole blueprint from the first questionnaire to cutting the ribbon on opening day.
• Trade Show Insights: How attending the expo can help you find the perfect construction expert, and you’ll gain knowledge, network with pet care build out newbies.
• Simple Mistakes to Avoid: Common pitfalls in construction projects and how to avoid them.

Plus, Dom shares a promotional plan for how you can leverage all the excitement around the 2024 Olympic games in Paris, later this month.

Huge thanks to Jeff Adney from TWC. You can connect with Jeff and the team by clicking here

Thanks to this week’s amazing show sponsor Pack Pro.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:58 – Dog News: Meet Wild Thang, the ugliest dog…
• 04.44 – How to do Olympics themed promotions to boost profits  
• 09.06 – How Pack Pro training can help train your staff members
• 09.38 – Meet Jeff Adney from T.W.C. 
• 12.23 – Why pet care builds take SO long…
• 19.25 – When to reach out to a construction company
• 23.20 – Why it’s best to start small and build out
• 29.48 – How lack of finances can kill your dream facility 
• 32.18 – The process you’ll go through, start to finish 
• 36.43 – Jeffs contact details…

Are you struggling to maximize revenue with limited space, shortage of staff, and lack of resources?

Want to learn the secret to adding upsell services even when you have limited indoor and no outdoor space?

Then join us in this episode of the Pet Boarding and Daycare Podcast, where host Dom Hodgson chats with Tania Isenstein. Tania shares her journey from corporate law to transforming a struggling pet care facility into a top-tier business in Manhattan.

She discusses how she introduced creative services like art classes, Reiki sessions, and more to increase revenue and build a community.

Plus, Dom shares how you can use customer appreciation events and open days, to create deep connections with local dog owners. These events foster trust and demonstrate your commitment to their pets’ well-being, positioning your facility as the go-to pet care partner in the community.

In this episode, you’ll learn about:

• Creative Add-Ons: How to implement unique services like bedtime stories, belly rubs, and park walks to boost revenue.
• Community Building: Fostering a sense of belonging among clients by adding engaging innovative services.
• Staff Empowerment: How to recognise and reward employees so they contribute ideas that enhance your service offerings.
• Membership Models: How adding a membership fee can add consistent recurring revenue and boost client loyalty.

• Creative Cat Care Strategies: How Tania added cat boarding which also paid the rent for much needed new office space
• Big Bucks from Small Spaces: How to squeeze as much revenue as you can from your facility, no matter how small. 
• Comprehensive Client Communication: Enhance customer experience by ensuring every staff member can communicate about each pet’s welfare, every single day.
• Why Doing Good is Good Business: How fostering rescue dogs can boost your business’s reputation and client base.
• Event Marketing: How to use customer appreciation events to build long lasting connections for your clients, create a buzz about your business, and fuel word of mouth about your amazing service.

What Tania did with her facility is something I work on a lot with my consulting clients, namely how to maximise profits by making best use of your existing facilities and resources,

There are always opportunities to add enrichment activities, training services, and enhanced exercise options to boost income. Need more help with that? Why not reach out and book a consultation form with Dom. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. Be the first to find out when the show info goes live by clicking here now

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group.

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:00 – Coming up in this week’s show…
• 02.42 – How to use event marketing to boost business
• 05.53 – Easy events you can start running
• 11.30 – How Pet Resort Hospitality Group can help you sell your business
• 12.30 – Meet Tania Isenstein 
• 14.42 – How Tania multiplied revenue at her facility
• 23.06 – Why you should pay employees bonuses for good ideas
• 26.20 – Introduce an Amazon prime membership fee for your facility 
• 38.23 – Why helping local rescues is good for business 
• 41.00 – Coming up next week…

Want to learn effective strategies to build and maintain a dedicated team?

In this episode of the Pet Boarding and Daycare Podcast, host Dom Hodgson sits down with Dana Kreutzerfrom Wild Paw Consulting. Dana shares her journey from a Craigslist ad to managing a successful pet resort, where she onboarded over 200 employees.

Dana provides actionable insights on hiring, training, and retaining staff to create a thriving pet care business. She emphasizes the importance of creating robust recruitment systems and processes to support your new hires and ensure long-term retention.

In this episode, you’ll learn about:

• Smart Hiring Tactics: Discover how to revamp your hiring process to attract passionate animal lovers who will stay.
• Essential Documentation: Equip your business with must-have documents for seamless employee onboarding and management.
• Should YOU do the hiring?: Why delegating hiring and people management to someone passionate about it often yields better results than the owner doing it themselves.
• Retention Goldmine: Why implementing structured systems for hiring, onboarding, training, and regular check-ins leads to better retention.
• Efficiency Hacks: Utilize cutting-edge technology to streamline operations and reduce labor costs.
• Forecasting Genius: Plan ahead for seasonal staffing needs to maintain flawless operations all year round.
• Real-Life Success Stories: Gain insights from Dana’s experiences and lessons learned from growing a pet resort business.
• Compassionate Community Culture: Learn how to foster a positive company culture that encourages employee loyalty and satisfaction.
• Strategic Delegation: Empower your team by delegating tasks effectively to ensure business growth and personal fulfilment.

If finding and retaining staff is something you struggle with then this episode is exactly what you need.

Plus, in Dog News Dom shares some cool promotional opportunities you can plug into your marketing plan this week!

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. Be the first to find out when the show info goes live by clicking here now

Huge thanks to this week’s brand-new show sponsors Pack Pro.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:00 – Coming up in this week’s show…
• 02.20 – This review just in – is Dom the Joe Rogen of the pet business world? 
• 10.24 – How Pack Pro training can help train your staff members
• 11.27 – Meet Dana Kreutzer
• 17.03 – Expansion tips for all-inclusive facilities
• 20.34 – How to revamp your recruitment
• 24.42 – Must have hiring documents that save time
• 32.45 – How to create a happy hiring culture
• 36.56 – Why People and Operations are joined at the hip
• 40.19 – How to connect with Dana

Do you want to offer training but don’t have the staff or services to meet demand?

Maybe you already do training but find the revolving door of training clients a marketing headache?

How would you like to learn from a seasoned expert who has built a hugely successful pet care brand around innovative dog training services?

You are in luck, because in this episode of the Pet Boarding and Daycare Podcast, host Dom Hodgson talks with Jennifer van Garderen, the COO of Kennelwood Pet Resorts.

Jennifer shares her 23-year journey from a high school job to leading a nine-location pet care empire. She discusses the evolution of Kennelwood’s services, the importance of transparency and client communication, and how specialising in dog training has become a cornerstone of their success.

In this episode, you’ll learn about:

• Innovative In House Training Programs: How Kennelwood’s tailored training services keep dogs engaged and clients coming back for more!
• Group class vs One to One: How dog training has evolved to become a more personalised private session offering. 
• Client Transparency: How Kennelwood provides honest, highly detailed feedback to build trust and credibility with their customers.
• Train the Trainer Bonus Business: How Kennelwood have added a professional dog trainer campus at a 10th location
• Community Centred Approach: How Kennelwood’s uses community events and volunteer work to have an impact in their community which enhance their brand reputation 
• Finding the Staffing Sweetspot: How Kennelwood settle on a perfect facility size that gets the right balance between labor, revenue and cost of premises. 
• Training Client Retention Strategies: Clever techniques to keep clients coming back with continuous training and enrichment offerings.
• Sales Skills for Dog Trainers: Why you need to find a trainer who can not only deliver transformative results, but ALSO sell the services.

Dom also does a deep dive on email marketing and shares three simple email automations you can add into your sales system to immediately boost profits…

Thanks to this week guest Jennifer Van Garderen. If you want to find out more about the Kennelwood operation click here now

Check out The Kennelwood Trainer Academy by clicking here

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. Be the first to find out when the show info goes live by clicking here now

Huge thanks to this week’s brand-new show sponsors Pack Pro.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:00 – Why Dom has expo withdrawal symptoms.
• 02.30 – Pet Business email marketing mini masterclass
• 08.10 – 3 automations you can add into your marketing system 
• 12.30 – How Pack Pro training can help train your staff members
• 13.00 – Meet Jennifer Van Garderen 
• 16.09 – The Kennelwood Origin Story
• 21.30 – Collaborative pet care
• 28.50 – How Kennelwood built a reputation around training
• 34.58 – Making dog training more profitable
• 38.06 – Long term training = long lasting clients
• 42.12 – Kennelwood contact details

How can you overcome staffing challenges and build a profitable grooming team?

Want to learn how to maximize your grooming operations and boost your bottom line?

Many facilities struggle with grooming because it requires skilled labor that owners can’t readily replace. This creates a “we vs them” culture. However, done correctly grooming can be incredibly profitable – generating anywhere from  $125k to $150k in revenue annually for each grooming station.

The key is for facility owners to focus on growing their own groomers, by hiring for attitude and training for skills. This gives you control over your staffing pipeline.

To help give you a plan of action, in this insightful episode of the Pet Boarding and Daycare Podcast, Dom Hodgson is joined by industry legend Joe Zuccarello from Paragon School of Pet Grooming.

Joe shares a wealth of expert knowledge about how to transform your grooming services into a significant profit center, and how to overcome common staffing hurdles.

In this episode, you’ll learn about:

• Profit Potential: How to turn grooming into one of the most profitable areas of your business.
• Staffing a Sustainable Styling Squad: Proven strategies for building and maintaining a highly skilled grooming team.
• Maximizing Grooming Revenue: Key performance indicators (KPIs) every grooming business should aim for.
• Building a Bathing Business: Learn how focusing on bath services can lay the foundation for a successful grooming department.
• Operational Efficiency: Tips on avoiding “cold tables” and ensuring every grooming station is productive.
• Grooming Frequency = Consistent Cash Flow: The benefits of regular grooming appointments and how they can drive business growth.
• Grooming Station Profit Centres: How treating each table as its own potential profit centre will transform your business.

Plus, in Dog News Dom shares advice for how you can turn any size facility into an enrichment filled wonderland…

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. Be the first to find out when the show info goes live by clicking here now

Huge thanks to this week’s brand-new show sponsors Pet Resort Hospitality Group.

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:00 – Coming up in this week’s show…
• 02.41– Dog News! Stranded Oregon man saved by dog who ran four miles for help!
• 04.39 – How Dom sold scent work upsell services in his pet business 
• 09.00 – How Pet Resort Hospitality Group can help you sell your business
• 09:35 – Meet this week’s guest Joe Zuccarello!
• 11.30 – Joe’s origin story, from bathing dogs to training groomers
• 13.30 – Why grooming is a unique pet care service, with unique challenges…
• 16.52 – Avoiding the grooming culture clash
• 21.39– Grooming KPI’s you should be aiming for in your facility
• 25.15 – The Cold Table Conundrum
• 30.03 – How to service pent up demand for grooming
• 32.12 – How Paragon helps unleash grooming profits
• 36.55 – Coming up on next week’s show!

How can you attend and maybe become a speaker at a Pet Boarding and Daycare Conference? 

Want to learn first-hand from those who are shaping the future of pet boarding and daycare?

Join us for a special episode of the Pet Boarding and Daycare Podcast, recorded live from the bustling trade show floor of the Pet Boarding and Daycare Expo West at the Horseshoe in Las Vegas.

Dom Hodgson and his son Toby scour the expo, and track down industry experts who share crucial insights about their expo experience. This episode is packed with exclusive interviews, expert insights, and real-life stories from the expo that you won’t want to miss.

In this episode, you’ll learn about:

• Cutting-Edge Tech: Discover the latest technological advancements that can streamline your operations and enhance your pet care services.
• Goose Lowdown: Get the skinny on Goose, the oven-ready reservations platform that helps simplify online bookings and enhance revenue management
• Employee Retention Secrets: Hear Rich Schlatter’s tips on fostering a loyal and motivated petcare team 
• Hot Business Strategies: Explore proven methods to expand your business and increase profitability.
• DogDaycare TV: How installing cameras in your daycare can enhance the client experience
• K9 Cleaning Solutions : Hear from Brandon about how to create a happy, healthy facility
• Continuous Learning: Discover the value of ongoing education and how to stay ahead in the pet care industry.
• From Attendee to Speaker: Hear how Allison Jacobs and Kristen Perrus wowed the expo crowd with their enrichment seminar

Whether you’re looking to innovate, grow, or simply improve your day-to-day operations, this episode has something for everyone. Thanks to all the awesome guests who took part in this week’s episode, you really helped share some of the magic that happens at a Barkleigh expo.

The next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. Be the first to find out when the show info goes live by clicking here now

Huge thanks to this week’s brand-new show sponsors Pack Pro.

PackPro provides Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

Find out more about the Professional Animal Care Certification Council by going to PACCCert.org

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:00 – Introduction to the Pet Boarding and Daycare Expo West
• 01.59 – Interview with Eve Molson: Benefits of attending pet boarding and daycare expos
• 03.46 – Launch News! New DogHandler Academy Online First Aid Course
• 06.30 – Rich Schlater shares employee retention tips and fostering a strong company culture
• 09:48 – How Pack Pro training can help train your staff members
• 12:47 – MeetChris Tilson on integrating cutting-edge technology in pet care facilities
• 16.55 – Aaron from iDogCam on the benefits of high-quality web camera services
• 22.26 – Brandon from Health Technology Professional Products on effective cleaning solutions
• 26.47 – John Beres on providing fecal testing for dogs directly from boarding and daycare facilities
• 31.30 – Alison Jacobs and Kristen Perrus on the future of personalized enrichment programs
• 37.13 – Coming on next weeks show!

Would you like to hear real-life experiences, from pet care providers just like you? 

Then you will love episode 18 because Dom is speaking to a bunch of awesome pet care providers who attended the Pet Boarding and Daycare expo in Las Vegas!

You’ll hear from passionate pet professionals from all over the USA, Canada and even Australia, and you’ll hear first-hand, why SO many pet boarding and daycare business owners take precious time out from their business, to work ‘on’ their business, as well as network, share strategies, and talk shop!

These amazing attendees share their inspiring stories of how they’ve started, built up, extended, expanded, and sold their pet care businesses…

In this episode, we explore:

• Expo Stories: Find out why pet pros are attending the expo, and what led them to start a pet business in the first place – inspiring stuff… 

• Lindsey’s COVID-19 Adaptation: Learn how Lindsey navigated Camelot Kennels through the pandemic, making strategic improvements and growth

• Gary Eggleston’s Expansion Strategy: Discover how Gary manages two successful pet care facilities across different states and the challenges he overcomes.

• Ben Larson’s Career Shift: Be inspired by Ben’s journey from sports broadcasting to running a thriving pet care business.

• Why PackPro LOVES the Expo: I catch up with one of PackPro’s founders Dan Poirier about why they love attending Barkleigh events
• Spencer Mack’s Community Impact: Understand the role Spencer’s business plays in the local community and how they build strong client relationships.

• Dog Daycare Down Under: Hear from Kaz, who runs a one-stop shop pet care facility in Brisbane, Australia…

The next Pet Boarding and Daycare Expo is happening in Hershey in November. To be the first to find out when the show info is posted, click on this link and fill in the simple contact form. Click here to add your info. 

Huge thanks to this week’s brand-new show sponsors Pack Pro.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 00:51 – Introduction and what is coming up in today’s show
• 02.13 – Meet Gary who has pet businesses in Seattle and Texas
• 06.15 – Lindsey from Camelot Kennels 
• 10.40 – Ben Larsons expo insights  
• 15.53 – Dom Meets Kaz from Down Under
• 19.27 – How PackPro training can help train your staff members
• 20.12 – Meet Dan Poirier from PackPro 
• 23.37 – How to become a show sponsor
• 23.51 – Davidlee from Doggies Wonderland FW, Texas 
• 27.07 – Why dog trainer Veronica is building a puppy school 
• 29.59 – Meet Spencer Mack from MackPack Training 
• 34.24 – Mike Schmidt, GM of Leashes and Leads, MN
• 36.59 – Sneak peak at what is coming up in future episodes…
• 39.47 – Coming up in next week’s show! 

Have you ever wondered if it’s worth leaving your facility, jumping on a plane to attend a pet care expo? 

Then get ready to be inspired by real-life examples, as you hear from pet care business owners just like you, who are this week attending the PB & D expo in Nevada!

Dom Hodgson is broadcasting live from the Pet Boarding and Daycare Expo West in Las Vegas, as he brings you a dynamic episode packed with insightful interviews, expert tips, and first-hand experiences from industry leaders.

You’ll hear personal stories from various pet care professionals who have travelled from all corners of the USA, to join in the magic that only happens at a Barkleigh expo, each sharing their unique journeys and the values that have shaped their business.

Dom is also joined by his son, ‘Producer Toby’, who is attending in an official capacity for the first time, and they immerse themselves in the excitement of the Expo.

Tune in to hear the Pet Biz Wiz reconnect with familiar faces and meet new friends, and he also shares six game-changing marketing secrets from Sin City, that you can use to promote your local pet services…

In this episode, we explore:

• Vegas Vibes: Experience the energy and excitement of the Pet Boarding and Daycare Expo West as Dom and youngest son Toby hit the expo floor.

• Groomer to Boarder: A third-generation dog groomer from Illinois, Caprice Harden shares her journey from grooming to starting a specialized boarding service for small dogs.

• Pet Ranch Pioneer: David Weiss discusses how he transformed Four Paws Pet Ranch into an award-winning facility in Santa Rosa, California.

• Pet Spa Success: Sherry Barnett from Santa Fe, New Mexico, talks about her 30-year journey in pet care and the importance of continuous learning and attending industry events.

• From Horses to Hounds: Learn how Kelly and Sam transitioned from horse boarding to a successful dog boarding business.
• Rover and Out: Discover how Kate is leveraging (and moving on from) her experience using Rover to expand into a commercial pet care facility.
• Pet Resort Growth: Eyal Cohen talks about expanding his pet resort business, the importance of team development, and the benefits of attending industry expos
• Marketing Magic: Dom shares six essential marketing lessons from his experiences in Las Vegas that can transform your business.

The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. Why not head down to the Horseshoe right now to attend the final two days of the Las Vegas Pet Boarding and Daycare Expo, and check out the amazing trade show floor, to register go to petboardingexpowest, or, register on the door for the event.

Huge thanks to this week’s brand-new show sponsors Pack Pro.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 00:51 – Introduction and who is in today’s show
• 02.00 – Meet ‘Producer Toby’, Dom’s youngest son!
• 02.58 – How Pack Pro training can help train your staff members
• 06.01– Podcast listening in the shower
• 08.52 – Why attendees are marketing to the affluent 
• 13.38 – Sin City Sales Secrets
• 22.09 – Casino design takeaways for your daycare 
• 27.59 – How great mentors make great businesses
• 32.25 – Why you need to build new doors in your business 
• 38.02 – Automating your pet business 
• 41.00 – Why you need to continually cut the fat in your facility
• 42.58 – Eyal Cohen’s year since the last Vegas expo
• 45.55 – How cheap services lead to unsustainable businesses 
• 47.30 – Coming up in next week’s show! 

Are you constantly wrestling with your pricing strategy, worried it might turn customers away?

\Do you wonder how high is too high when it comes to setting service rates in your pet care business?

If inflation and rising costs are eating into your margins, and you are unsure about how to tackle a price increase, then you are in the right place, because in this week’s power-packed episode of the Pet Boarding and Daycare Podcast, Dom Hodgson dives deep into the world of premium pricing and its transformative impact on your business.

You’ll discover how everything is tied to pricing in your business. The more you charge, and the more creative you are with upsells, cross-sells and promotions, the easier it is to fund the growth of your business, invest in staff, ongoing training, and facility upgrades.

If you know you should be charging more, but don’t know how to increase prices without losing clients, then this masterclass is the answer to your pet business prayers.

Join us as we explore:

• Pricing Psychology: Understand the fears and misconceptions that hold you back from charging what you’re truly worth.

• Strategic Pricing Models: Learn about dynamic pricing, charm pricing, and why cost-plus pricing might be limiting your growth.

• Client Perception and Pricing: How to position your business to attract clients who value quality over cost and are happy to pay premium prices for top-tier service.

• Premium Pricing Secrets: Dom shares his expert strategies on how to elevate your pricing without losing clients but instead lock their loyalty!

• Pricing Pitfalls to Avoid: Why you should ignore industry standards, price calculators and competitors prices…

• Leveraging Luxury: How to market high-end services that justify higher prices and attract a more affluent clientele.

This episode is not just about numbers; it’s about confidently claiming your value in a competitive market.

We’ll break down the real elements that dictate pricing, from market positioning to understanding the psychology of your affluent clientele.

Also, in this episode, my good buddy Fernando Camacho stops by to preview the awesome presentation we are doing together on Monday of the Expo week, and Rebecca Shipman from Barkleigh talks through some of the package options, and what you can expect if it’s your first time visiting the Pet Boarding and Daycare Expo… 

The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas Pet Boarding and Daycare Expo, go to petboardingexpowest

Huge thanks to this week’s brand-new show sponsors Pack Pro and Pet Resort Hospitality Group.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

To find out more about Fern Camacho go to Overdogdigital

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 00:51 – Introduction and who is in today’s show
• 02.22 – Fern Camacho stops by to talk about our Vegas presentation
• 07.35– Why Ferns thinks you must attend the PB&D Expo
• 09.10 – How Pack Pro training can help train your staff members
• 10.25 – Do price increases fill you with fear? 
• 12.36 – How premium prices help create a stable, scalable business
• 14.56 – How price affects everything in your pet business 
• 17.36 – Most common mistake pet pro’s make with pricing
• 21.40 – Why being an ‘expert’ enables you to charge higher pricing
• 24.48 – Different price strategies you can try

Do you find the maze of banking options for start-ups confusing and intimidating?

Are you worried it’s too early, or you are leaving it too late to talk to someone about financing?

If these questions are keeping you up at night, then today’s episode of the Pet Boarding and Daycare Podcast is tailor-made for you.

Dom is joined by Claire Cronin from Live Oak Bank, who will unveil critical banking strategies and insights crucial for every new pet care entrepreneur.

Dom and Claire talk about everything from project conception, contingency funds, construction through to closing, and Claire shares why the team at Live Oak do everything they can to not only put you into business, but also ensure you are able stay in a stable, sustainable, successful pet business.

In this episode, you’ll learn about:

• Easy Peasy Email: In Dog News Dom shares how to turn newspaper stories into simple ‘non-salesy’ emails that leverage customer loyalty

• Heather Beck Preview: This year’s PBD Expo keynote speaker pops by to share her cool origin story 

• Banking Basics for Start-ups: Claire demystifies the first steps that business owners need to know when stepping into the world of financing a facility.
• Navigating Financial Pitfalls: Discover the common financial mistakes and how to avoid them, ensuring a smooth start for your venture.

• Early Bird Banking Tip: At what stage in your pet business journey should you contact a bank representative?
• Why Starting Small is Starting Smart: Learn why Claire and the team will help you create a business plan that enables you to scale as you grow.
• Questions Every Entrepreneur Must Ask: Claire outlines the must-ask questions to ensure your banking decisions align perfectly with your business goals.

Dom is also joined by expert dog trainer, Heather Beck, and Rebecca Shipman from Barkleigh stops by to talk more about the upcoming Pet Boarding and Daycare Expo in Vegas—where knowledge meets opportunity!

Show guests Heather Beck, Claire Cronin and Rebecca Shipman will all be attending the upcoming Pet Boarding and Daycare Expo which is happening in Vegas, May 20-23. The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Huge thanks to this week’s brand-new show sponsor Pack Pro. PackPro provide 

Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

Huge thanks to Claire Cronin from Live Oak Bank for sharing her wisdom. Connect with Claire and the Live Oak Team at LiveOak.Bank

Thank you to Heather Beck for sharing her story. Learn more about Heather at HeathersHeroes

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 00:51 – Introduction and who is in today’s show
• 02.12 – How Pack Pro training can help train your staff members
• 02.43 – Dog News: A fishy tale with a happy ending
• 05.36 – How to use email marketing to grow your client base
• 06.00 – Quick catch up with PB&D Expo keynote speaker, Heather Beck
• 14.05 – Meet Claire Cronin from Live Oak Bank
• 17.17 – Claire’s Origin story, from Au Pair, to recruitment to banking
• 22.00 – Mapping out the purchasing process
• 25.27 – What stage should you contact a bank?
• 28.05 – Benefits of a phased build out
• 34.50 – How to contact Claire
• 37.52 – Expo preview with Rebecca from Barkleigh
• 42.59 – Info about the Sold out Expo trade floor

Wondering how to effectively convert your social media efforts into tangible business results?

Do you feel despondent when your like, loves, hearts and views fail to convert into paying clients?

Most pet business owners agree that social media marketing is fast, free and easy to use. But, it’s also noisy, overcrowded, and because all of your competitors are using social, it makes it really difficult to stand out…

So, if you’re want to turn likes and views into better customers and bigger profits, then you need to leverage social media into a broader marketing strategy…this episode of the Pet Boarding and Daycare Podcast will show you how. 

Dom sits down with Scarlet Rockwood, a leading social media strategist, who will share her proven blueprint for social media success in the pet industry. Get ready to revamp your approach and see real results!

In this episode, you’ll learn about:

• Celebration as Strategy: Discover how marking milestones in your business can create buzz and strengthen client loyalty 

• Beyond Basics: Why simply posting on social media isn’t enough—discover strategies to create compelling content that converts.
• Video Rocks!: Skarlet shares why you should prioritize video content on your social media platforms.
• Why Social Isn’t Scary: How to easily connect with local pet parents by giving them a behind the scenes ‘peak’ into your business
• List Building Lessons: Why you should funnel people off Facebook and Instagram and onto your email list. 

• Marketing Ecosystems: Understand how to integrate your social media with other marketing channels for maximum impact.

Social media marketing will be one of the topics being covered at the upcoming Pet Boarding and Daycare Expo in Vegas in May. The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Thank you to Skarlet Rockwood for sharing her expertise and insights. Learn more about Skarlet at SkarletRockwood

If you want to access Dom’s coaching and consulting services, and get more help with growing your pet care business, reach out to Dom at petbusinessmarketing.com/discovery

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps

• 01.00 – Coming up in today’s show…
• 03.41 – How to use business birthdays to sell services
• 06.13 – Sponsor Message from Forever Stainless Steel
• 07.22  – PB & D Magazine May/June rundown
• 12.00 – How to register for Pet Boarding and Daycare Expo West
• 13.22 – Meet Skarlet Rockwood, social media expert 
• 19.20 – Why Skarlet niched to the pet industry
• 27.56 – Skarlets CREATOR signature system
• 36.53 – Why you need to move people OFF social media
• 39.25 – Create a club on your email list 
• 42.10 – Don’t forget to register for the Vegas expo!

Need inspiration how you can innovate within your existing business model?

Wondering how you can diversify your pet care business to increase revenue and reduce burnout?

Then, tune in to this week’s episode where we dive deep into the art of pet business diversification, with the dynamic Eve Molzhon from Dog Handler Academy.

Eve worked in corporate sales and marketing before getting into the dog industry with Capable Canines of Wisconsin, a non-profit service dog organization. She needed a place to raise foster puppies in bulk so she could work on training them outside of her house, so in 2013 her first pet business, Fun Fur Pets Dog Daycare was born.

Since then, Eve’s passion for pets has multiplied into successful pet care business ventures including an enrichment based daycare, a dog training business and an online, video-based, fully automated staff training program; Dog Handler Academy. She also created 2nd Chance to Shine, a non-profit organization that provides basic manners training and social rehabilitation to several dogs who are currently in rescues throughout the Midwest.

Eve shares key lessons from her entire business journey including, how to hire for your culture, the challenges of marketing brick and mortar pet business vs selling online training programs, and how she gets so much done by leveraging a virtual team!

In this episode, you’ll learn about:

• Diversification Mastery: How Eve expanded from a traditional daycare to licensing a unique dog school model and why diversification is key to sustainability in business.
• Automation for Efficiency: Insights into creating an automated online training platform that serves thousands internationally, reducing workload and enhancing training consistency.
• Strategic Expansion: The thought process behind opening multiple business types, from dog schools to posh pet country clubs, and how each caters to different market needs.
• Future-Proofing Your Business: Eve’s approach to staying ahead by planning future ventures that address untapped market niches and current client demands.
• Blueprint for Success: Dive into how Eve strategically transformed a simple dog daycare into a diverse portfolio of specialized services, setting a new standard in the pet industry.
• Beyond the Business: Uncover Eve’s philosophy on work-life balance and how she manages multiple ventures while still finding time for new projects, personal growth and her family.

Eve’s story is not just inspiring; it’s a blueprint for anyone in the pet industry looking to expand their horizons and innovate within their businesses.

This week’s podcast guest, Eve will be joining us at the upcoming Pet Boarding and Daycare Expo in Vegas in May. The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Thank you to Eve Molzhon for sharing her expertise and insights. Learn more about Eve and Dog Handler Academy at DogHandlerAcademy

If you want to access Dom’s coaching and consulting services, and get more help with growing your pet care business, reach out to Dom at petbusinessmarketing.com/discovery

Thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps

• 00:51 – What’s in today’s show…
• 01.35 – How to register for Pet Boarding and Daycare Expo West
• 04.30 – How Pet Resort Hospitality Group can help you sell your business 
• 05.27 – Dog News!
• 08.30 – Tips to sell enrichment services
• 09.22 – Eve Molzhon shares her journey from corporate America to pet care entrepreneurship
• 13.41 – Why Eve did a pivot and created an online program 
• 21.56 – How to add dog training to your daycare
• 29.08 – Brick and Mortar vs an Online business…
• 31.50 – How to turn SOP’s into assets
• 36.10 – Get Million-dollar ideas by attending conferences
• 39.38 – Eve’s plans for the future…

Do you feel like your pet care business could use a burst of creativity to help you stand out in a crowded market?

Are you looking for an edge but keep getting dragged into the day-to-day tasks, and never have time to develop your business?

If so, this week’s episode of the Pet Boarding and Daycare Podcast will help give your business the creative boost it needs, because we are diving into the world of innovation. 

Dom is joined by Alex McKinnon, a seasoned innovator with years of experience at companies like Braun. Alex brings a wealth of knowledge about breaking conventional patterns and injecting creative strategies into your pet care practices.

You will discover Alex’s ten innovation principles that will help you create an environment and culture, where business breakthroughs can thrive.

Dom also shares the story of his own pet care innovations, and some of the most successful business and marketing innovations he has engineered for his clients, including induction programs and recurring revenue memberships.  

In this episode, we explore:

• Innovation Origins: Explore how Alex McKinnon invented a new feeding system to help boarding businesses with hygiene, staffing and profitability 
• Cross-Industry Insights: Learn how to apply successful strategies from non-pet related industries to your pet care business for fresh, impactful results.
• Creative Culture: Discover how fostering a creative work environment at your facility can lead to innovative ideas from your team members.
• Risk and Reward: Gain insights into balancing risk with potential rewards, helping you make bold decisions that lead to business growth.
• Sustainability in Innovation: Understand the importance of sustainable practices within innovative business models to ensure long-term success and minimal environmental impact.
• Client-Centric Innovation: Find out how to centre your innovations around client needs and expectations to enhance satisfaction and loyalty.
• Principles of Innovation: Alex unveils his top 10 essentials of innovation, providing you with a roadmap to reimagine every aspect of your pet business.
• Newsjacking Content Hack: Learn how to repurpose dog stories from around the world to help you create content that sells your enrichment services.

If you’re ready to transform the way you think about your business and spark significant change, this episode is packed with actionable advice, inspiring stories, and practical strategies that will help you unleash the full potential of your pet business through innovation.

This week’s podcast guest Alex McKinnon will be joining us at the upcoming Pet Boarding and Daycare Expo in Vegas in May, which is prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Thank you to Alex McKinnon for sharing his expertise and insights. Learn more about Alex and his innovative Kleanbowl product for the pet industry at Kinninc.com

If you want to access Dom’s coaching and consulting services, and get more help with growing your pet care business, reach out to Dom at petbusinessmarketing.com/discovery

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps 

00:51 – Welcome from Dominic Hodgson01:53 – Sponsor Message from Forever Stainless Steel02:49 – Dog News Feature: Rescue Dog Hero07:00 –Main Topic: Innovation in Pet Business09:05 – Dom’s Insights on Business Innovation13:44 – Guest Introduction: Alex McKinnon’s Background16:22 – Discussing the Kleanbowl Innovation21:13 – Exploring the Benefits of Kleanbowl and Business Innovations23:01 – Alex’s Discussion on the Essentials of Innovation27:22 – The Importance of Networking and Conferences30:12 – Story on Partnerships in the Pet Industry33:21 – Keys to Successful Innovation in Pet Businesses38:05 – Alex’s number #1 innovation tip41:15 – Final Thoughts and Website Promotion42:00 – Closing Remarks and Preview of Next Week’s Topic on Pricing

Do you struggle to push yourself out of your comfort zone, which holds you back from making meaningful connections? 

Wondering how forging strong relationships can actually impact your bottom line and business resilience, especially in tough times?

In this week’s insightful episode of the Pet Boarding and Daycare Podcast, we unravel the game-changing strategy of networking, and nurturing key relationships that could redefine the trajectory of your pet business.

Host Dom Hodgson, is joined by Jen the Vet, Amy and Bill Hillis from Social Pet Hotel, and Claire Cronin from Live Oak Bank, as they dive deep into real-life stories that showcase the power and benefits of community engagement and strategic partnerships.

This episode sheds light on:

• Unlocking Vet Partnerships: How aligning with local vets can turn them from little-known acquaintances into invaluable allies.
• Banking Beyond the Basics with Claire Cronin: Navigating financial storms with a trusted banker — why the right financial partner is your safety net in turbulent times
• Resilience Roadmap with Amy and Bill Hillis: The art of thriving through adversity — learn how strategic partnerships and quick pivoting kept their doors open when the world shut down.
• The Networking Multiplier: Uncover how networking can serve as a multiplier for business growth, innovation, and community support within the pet industry.
• Essential Networking Insights for Pet Business Owners: Practical advice on building a diverse network to position your business for expansive growth and sustainability.
• The Face-to-Face Factor: Why todays guests recommend attending industry events, like the Pet Boarding and Daycare Expo.

If you’ve struggled to build a network and a community, then this episode is packed with actionable strategies, heartfelt advice, and motivational success stories that will give you the confidence to get out there, and open local relationships with key industry allies. 

Many of today’s podcasts guests will be joining us at the upcoming Pet Boarding and Daycare Expo in Vegas in May, which is prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Huge thanks to Jenn the Vet, Claire Cronin, Amy Hillis and Bill Hillis for sharing their winning networking strategies.

To find out more about Jenn the Vet go to DrJenthevet

To find out more about Amy and Bill Hillis and Social Pet Hotel, go to Socialpethotel

To find out more about Claire Cronin and Live Oak Bank go to LiveOakBank

Thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here

Episode Time Stamps

01.00 – Coming up in this week’s show…01.53 – Jen the Vets advice for creating an alliance with your local vet 07.07 – How Pet Resort Hospitality Group can help you sell your business08.42 – Meet Claire Cronin and Amy and Bill Hillis 13.14 – Building banking relationships16.37 – Managing a pet care business through Covid 23.10 – Finding a bank whose values match your own 27.02 – The business aftershocks of Covid   34.15 – Why good relationships are the foundation of your success40.18 – Benefits of getting involved in industry events42.30 – Concentrate on local relationships first43.30 –  How you can join me, Amy, Bill and Claire at the Vegas expo

Does the thought of selling your life’s work leave you worried about your loyal employees’ future?

Then you are in luck because in this week’s episode we deep dive into the exit strategies that are available to you when it’s finally time to hang up your dog leads and put away your poo bags.

To help get a real-life insight into the selling process I’m talking to Eyal Cohen from Pet Resort Hospitality Group. Eyal is a maestro of mergers and acquisitions in the pet care space, and together, we explore the crucial decisions you face when it’s time to sell your daycare or boarding business. 

We deep dive into what options you have when it comes to selling your pet business, from handing over the reins to a trusted employee to joining forces with industry consolidators, so you ensure your legacy thrives beyond the sale.

This interview provides essential insights for any pet care entrepreneur who is standing at the crossroads, deliberating between expansion or exiting the industry altogether.

Also, in Dog News we dive into the latest survey that reveals the most popular pooches in the USA and UK, and Dom shares a preview of what’s in store at the upcoming Pet Boarding and Daycare Expo in Vegas.

Tune in to learn about;

Maximizing Your Exit: The Art of Selling Your Daycare Business: We lay out the strategic approaches to selling your pet care business, whether to a private buyer, an empowering consolidator, or an industry enabler.

Enablers vs. Consolidators: Eyal offers insight into how his approach differs from traditional industry consolidators, focusing on enabling growth rather than just acquisition.

Inside the Sales Process: Eyal Cohen unpacks the emotional and strategic layers of selling a pet care business.

Empathy in Exit Planning: We delve into the emotional considerations business owners face when thinking of selling and how to navigate them.

Legacy and Leadership: Understand the importance of maintaining a business’s legacy and supporting leadership after the sale.

Vegas Unveiled: A Glimpse into the Pet Boarding and Daycare Expo: Dom shares exciting teasers from the upcoming event, including collaborative marketing sessions and powerful presentations that promise transformative business insights.

If you are fearful about selling to a faceless consolidator, and are looking for a succession plan that aligns with your values and vision for your pet care facility then this episode has you covered.

Huge thanks to Eyal Cohen for sharing his wisdom and experience with selling a pet care business. 

To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Eyal Cohen, and if you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here

Episode Time Stamps

01.00 – Coming up in this weeks show…02.00 – Vegas Expo preview 04.08 – How Forever Stainless Steel can help with your pet care grooming solutions07.30 – Is it time to niche your pet care service? 08.37 – Welcome to Eyal Cohen!09.11 – Ditching Diamonds for dogs, Eyal’s origin story 13.19 – What options do you have when selling your facility? 17.19 – The biggest fear when selling, what happens to your people?   26.58 – How inviting an investor in can help growth32.27 – Why you should spend more on what works36.45 – The PRHG process for selling 38.20 –  Dom on the spot! What’s the worst and best advice he’s given? 41.36 –  Eyal’s contact details…

Need help with increases sales but don’t know where to start?

Want to turn casual one-time sales into a loyal community of clients?

Then you are in luck because in this week’s episode Dom is joined by digital marketing expert Joe Meyers. Together they lay out a simple three-step plan to help you identify the hidden opportunities in your operation, so you can turn marketing challenges into business success. 

And, in a special edition of Dog News you’ll hear a touching tale of doggy loyalty as Dom interviews Travis Ogden, the daycare owner, whose four-legged client leapt from a car window after an accident, then travelled a mile to reach Travis doggy daycare. This story went viral, highlighting the incredible bond between pet care facilities and their canine clients, and it brought Travis A LOT of media coverage.

Tune in to discover; 

• A Loyal Dog’s Safe Haven: Hear how runaway dog Aries, found refuge in her trusted daycare, we speak to the owner Travis Ogden
• Digital Marketing Deep Dive: Guest Joe Myers reveals how to avoid time-wasting box-ticking activities, and craft a marketing strategy built exclusively for your business needs
• Sales Systems Self-Assessment: Discover three simple marketing tactics that any pet care business can use to help you make more money, more easily. 
• Community Connection: Discover the secret sauce to creating an unbreakable bond with your clientele that turns them into passionate advocates for your brand.
• Sales Without the Sleaze: Simple, effective techniques that empower your team to offer value-added services without any hard sell.
• 80/20 Digital Mastery: Joe Myers breaks down the key strategies that drive 80% of your marketing results with just 20% effort.
• Sales Scripting Success: How providing a sales script can empower and encourage staff members to step up when it comes to selling 

Tune in now and discover how to critique your own pet business marketing systems using Joe’s simpler three-step system.

You’ll also, get a sneak peek into the latest edition of the Pet Boarding and Daycare magazine, which features must-read articles about reducing and reacting and recognizing bloat in your pet care facility, Fern talks about the development of daycare from babysitting to schooling, Eve Molzhon explains the ‘Good’ technique that transforms shy and anxious daycare dogs, and much more…

You can subscribe for FREE to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Huge thanks to Travis Ogden and Joseph Myers for making this such a special show.

To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest

Huge thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

Find out more about Joe Myers by going to ShareMarketing

Find out more about Travis Ogden by going to HoundsTown

Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here

Episode Time Stamps

00.51 – Coming up in this week’s show…02.51 – How Pet Resort Hospitality Group can help you sell your business03.45 – Meet Travis Ogden, the Hero of Hounds Town07.48 – Travis business origin story09.58 – How Travis and Aries went viral13.25 – Meet Joe Meyers, digital marketing expert17.37 – How Joe gets the feel of a facility23.30 – The devil is in the data  30.28 – How a birthday card can drive sales32.27 – Why you should spend more on what works36.25 –  How to help staff sell more services38.18 – Do you need more marketing OR more sales?40.41 –  How to get help from Joe Meyers and his Share Marketing Agency41.20 – On next week’s show I talk to Eyal Cohen about the options you have when selling your business…

Does your marketing lag behind your experience, and are you failing to stand out from the competition?

Are you ready to sprinkle some Disney magic onto your pet business but unsure where to start?

Then you are in luck, because this week the Pet Biz Wiz brings you an episode packed with marketing strategies swiped straight from the magic kingdom, that you can plug straight into your pet business.

You’ll learn how to wow your clients and create ‘story-worthy’ moments that fuel word of mouth.

Dom is also joined by Disney customer service expert Vance Morris, a former Disney cast member with a decade of experience enchanting guests behind the berm at Disney. Dom and Vance explore how you apply Disney’s magic formula to your pet boarding and daycare business.

You’ll discover Vance’s insider tips on creating unforgettable client experiences, using the power of surprise to foster customer loyalty, and designing an environment that turns first-time visitors into lifelong fans.

And you’ll learn about the “shock and awe” approach to welcoming new clients, ensuring they recognize immediately that they’ve chosen the right facility for their furry friends.

Plus, Rebecca Shipman from Barkleigh drops in to share what is in the latest issue of the Pet Boarding and Daycare magazine, and gives a sneak peek into the upcoming Pet Boarding and Daycare Expo West in Las Vegas.

Tune in to discover:

• Pet Biz P.R. Hack: How to newsjack everyday stories to help you attract clients and sell more of your daycare services 

• Disnifying Your Customer Service: How simple changes in your approach can create lasting impressions and elevate your brand.
• Creating the ‘Grand Opening’ Feel Every Day: Vance shares strategies to keep your services fresh, exciting, and memorable for both pets and their owners.
• Marketing Mastery with Vance Morris: Dive deep into crafting messages that speak directly to your clients’ needs and desires, with a sprinkle of Disney’s storytelling magic
• Pixie Dust Your Pet Biz Prices: How charging premium prices for your pet care services enables you to offer an elevated ‘memorable’ experience.
• Magazine Sneak Peak: Discover what cool topics get covered in the latest issue of the Pet Boarding and Daycare magazine.

Tune in now, and let us help you transform your pet business into a place where every day feels like the happiest place on earth, for pets and their owners alike.

Huge thanks to Vance Morris and Rebecca Shipman for making this such a special show.

To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

Find out more about Vance Morris by going to VanceMorris

Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here

Episode Time Stamps

01.43 – New review for the podcast!02.19 – Why you should check out the shows exclusive Facebook group02.56 – How Forever Stainless Steel can help with your pet care grooming solutions03.53 – How a story about a ripped up wedding dress can help fill your daycare06.13 – Disnifying everything in Your Pet Business, from pricing to process11.30 – How to identify the villain problem that your hero service will fix14.44 – Meet Vance Morris, Disney customer service expert!17.08 – How to make your facility more welcoming24.35 – Creating a ‘rope-drop’ moment in your pet business  31.47 – How pricing like Disney means a better experience for your guests33.56 – Rebecca Shipman from Barkleigh shares what’s in this month’s magazine36.30 –  How to register for the Vegas expo and get a room rate discount39.22 – Coming up in next weeks show, a live pet biz consultation…

Do you need a hiring system that can cope with the growth of your business? 

Then you are in luck, because this week Dom is joined by pet care recruitment specialist Joe Latona. Joe started as a dog walker in Chicago, moved into management and HR roles, and now runs a pet care recruitment agency.

Joe and Dom deep dive on how you can re-imagine your recruitment process, so you turn hiring headaches into sustainable staffing solutions. You’ll learn how to attract top talent, perfect your interview process, and cultivate a culture that retains passionate pet professionals. 

Whether you’re just launching your daycare or looking to elevate your existing staff, this is a comprehensive guide for all things staffing in the doggy daycare and resort space.

You also get to join Dom as he shares a peak behind the scenes in a week of the life of the Pet Biz Wiz, which includes a running a mastermind, consulting with pet professionals all over the world, and attending Crufts. Renowned dog trainer Heather Beck drops by to share some details about her keynote presentation at the upcoming Pet Boarding and Daycare Expo.

Tune in to learn more about;

A Week with the Pet Biz Wiz – Dom gives you a whistle-stop tour as he pulls back the curtain so you can hear what he got up to during a very busy week

Mastermind Musings – Discover why pet professionals from right across the industry take two days out of their business to attend an industry specific mastermind

Coaching Call Eavesdrop – Listen in on some real-life coaching calls to get a behind the scenes at how Dom does his stuff

Crufts Marketing Mishap: Dom spots a widespread error at the world’s biggest dog show —where vendors are failing to capture customer emails. Don’t you make this mistake

Operational Excellence: Joe Latona shares a behind-the-scenes look at a successful doggy daycare operation that exemplifies the best practices that makes it easier to attract to attract top talent. 

Pet Care Wages Wisdom: Unravel the complex relationship between wages, quality recruitment, and business growth in the tight labor market of today’s pet care industry.

Safeguarding Standards: Learn about the importance of rigorous reference checking in the recruitment process to maintain the highest standard of hires.

Sustainable Scaling Systems: Joe emphasizes the power of systems and structures in scaling your pet care business, without compromising the quality of care and service.

Exclusivity and Pricing: Discover how strategic pricing and offering exclusive services can elevate your business above the competition, and make hiring much easier.

If hiring and maintaining staff is a big challenge at your facility right now, then this episode is a must listen.

Huge thanks to Joe Latona, all of Dom’s mastermind members, and Heather Beck, who is delivering the keynote at the upcoming Pet Boarding and Daycare Expo.

To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest

Huge thanks to this week’s show sponsor Pet Biz Insurance. From grooming to veterinary practices to boarding facilities, Pet Biz Insurance has the expertise to offer a unique coverage plan tailored to safeguard your business and the pets you care for. For a no obligation quote, go to PetBizInsurance

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

Find out more about this week’s amazing guests below; 

Find out more about Joe Latona and WalkerScout Recruitment Solutions by going to WalkerScout

Find out more about Heather Beck by going to K9Lifeline

Episode Time Stamps

00.51 – Coming up in today’s show…01.30 – Pulling back the curtain on a week in the life of the Pet Biz Wiz02.25– What is a pet business mastermind?05.27 – How surrounding yourself with other pet professionals accelerates growth11.00 – Why Dom recommends coaching programs12.40 – How email can boost pet care bookings 17.30 – Marketing mistakes from the world’s biggest dog show, Crufts!21.48 – How Pet Biz Insurance can help you better protect your pet business23.00 – Meet Joe Latona, pet industry recruitment specialist29.00– Recruitment advert best practises 32.30 – How a clean facility help attract better staff members42.24 – How premium pricing makes recruiting much easier45.06 – Pet Boarding and Daycare Keynote speaker, Heather Beck stops by!

Have you ever wondered what it takes to turn a passion for pet care into a thriving multi-location business?

This week’s packed episode is a must-listen for anyone in the pet care industry who dreams of expansion without the nightmare of compromised service quality or profit loss.

I’m joined by Sean Parker, whose doggy daycare in Dubai is redefining pet care luxury. Top legal beagle Jeremy Cohen from Boston Dog Lawyers shares crucial advice about the correct waivers and licenses all daycares should have in place, the dynamic duo from Scouts Honour talk about how enrichment benefits the clients, the staff, the dogs and the bottom line, and

Rebecca Shipman stops by to share the scoop on the upcoming Vegas pet boarding and daycare expo.

Tune in to learn more about; 

Dubai’s Daycare Revolution: Sean Parker from My Second Home in the UAE, shares the blueprint of his ground-breaking doggy daycare in Dubai.

Indoor Air-Conditioned Dog Parks: Sean shares innovative operational solutions for keeping dogs cool, including water games, scent sessions and indoor snow sports!

Navigating Legal Waters: Jeremy Cohen of Boston Dog Lawyers shares some indispensable legal advice for pet care business owners.

Behavioural Economics: Discover why effectively marketing enrichment activities will cause clients to drive past competitors to access your services

Enrichment Mastery: Alison and Kristen from Scouts Honour are excited to share their strategies for keeping pets engaged and happy at the upcoming expo!

Expo Exclusive: Rebecca Shipman from Barkleigh drops in with some exciting news about registration opening for the Pet Boarding and Daycare Expo in Vegas.

To register for this year’s Las Vegas pet boarding and daycare expo, where I will also be speaking, go to petboardingexpowest

Huge thanks to Rebecca, Jeremy, Sean, Allison and Kristen for making this a special show.

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

Find out more about this week’s amazing guests below; 

Find out more about Sean Parker Dubai based business by going to MySecondHome

Find out more about Jeremy Cohen and the Boston Dog Lawyers by going to BostonDogLawyers

Find out more about Allison and Kristen by going to Scoutshonourpetretreat

Episode Time Stamps

01.10 – What is a Pet Business Mastermind?03.19 – Rebecca Shipman from Barkleigh talks about the Vegas expo07.22 – Why you need to check out the enrichment seminar in Vegas in May09.38 – How Forever Stainless Steel can help with your pet care grooming solutions11.27 – Meet Sean Parker, top dog in charge of Dubai’s biggest doggy daycare15.09 – A deep dive on the dog market in the Middle East19.30 – Sniffari School, Stimulation Sessions and Snow activities for dogs in Dubai! 21.14– The challenges of caring for dogs in extreme temperature countries24.59 – Building a niched small breed specific doggy daycare33.35 – Meet Jeremy Cohen, of Boston dog lawyers39.40 – The bare minimum legal help pet care facility owners should get42.34 – How investing in CPD shows you are running your pet business the right way46.13 – Coming up on next week’s show…

Do you have awesome operational systems but lack the marketing systems required to scale your business to more locations?

Are you worried that scaling will simply put more stress on your staffing systems and pressure on your profit margins?

Then you are in luck, because in this week’s show I’m talking to Steven Parker, the visionary co-founder and co-CEO of K9 Resorts, a super successful luxury pet care franchise.

Steven walks us through his entire business journey, from setting up a small local pet care business with his brother Jason when they were aged just 14 and 12, to now running an award-winning ‘premium’ franchise with over 160 locations nationwide.

You’ll discover the ingredients that go into K9 Resorts’ secret success sauce, which includes a passion for pets, obsessing over all business details, and providing a premium experience for clients and their dogs.

Tune in to learn about;

Humble Origins: How Steven and Jason’s journey began by setting up a dog walking and pet sitting side hustle when they were just teenagers.

Franchise Philosophy: Steven offers invaluable advice on maintaining standards, empowering staff, and ensuring every element of service meets the ‘luxury’ tag.

Scaling Secrets: How franchising nationwide forced Steven and Jason to work on the business and not in the business, and how private equity accelerated their growth.

Premium and Proud: Why K9 Resorts have chosen to position themselves at the top of the luxury ladder, as the Ritz Carlton of pet care facilities.

Fishing in Smaller Ponds: The advantages of targeting a niche affluent market, who are willing to pay for unparalleled service and peace of mind.

Soldiers Not Generals: What attributes and attitudes K9 Resorts look for to find perfect franchisees for K9 Resorts.

The Future of Franchising: Find out what’s on the horizon for K9 Resorts and how they plan to continue their legacy of excellence.

Huge thanks to Steven for sharing his inspiring story!

Enjoying this podcast? Then please subscribe and leave us a review.

Huge thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To register for this event, or inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

Find out more about this week’s amazing guests below; 

Check out K9 Resorts locations and services by going to K9Resorts

Find out more about franchising opportunities by going to K9Franchise

Episode Time Stamps

00.51 – Coming up in this week’s show… 02.50 – How Pet Resort Hospitality Group can help you sell your business07.44 – The affluent attractive marketing strategy09.08 – Meet Steven Parker of K9 Resorts09.32 – Steven and Jason’s Pet Business Origin Story11.24 – The franchising lightbulb moment13.54 – How Disney and Ritz Carlton inspired K9 Resorts15.44 – How the Parker brothers found their franchise superpower26.24 – Why K9 resorts embraced a premium model27.48 – Why superior staff training is the key to success34.00 – Why Steven and his team still attend industry events38.00 – How you can be different and better39.00 – Coming up on next weeks show, an interview with Jeremy Cohen of Boston Dog Lawyers…

Should you send regular emails, texts, newsletters, or none of the above?

Do you have an automated marketing system that warms up new prospects, and gets them excited about using your services?

Most pet care facilities have awesome operational, staff training, and canine enrichment systems, but they lack a proven marketing process.

In this week’s packed show, I’m talking to Digital Marketing Expert Josh Hightower about CRM’s (Customer Relationship Management Systems) and Dr. Jen the Vet pops in to talk about how pet care facilities can reassure worried clients about the mystery canine virus.

What both these guests are really talking about is how powerful and effective it is when you send regular, consistent communication to your prospects and clients.

A CRM system with email sequences and multiple follow-up steps can help automate your marketing and turn your website into a working funnel.

And…if you send regular, entertaining emails to your clients that position you as their local canine expert, then they’ll be much more likely to believe what you say about the mystery illness than what they read in the National Enquirer!

Tune in to learn about;

Leaky Bucket Websites – Why your bright shiny website may not be working, and how to fix it!

How to Build a Sales Machine – How a CRM (Customer Relationship Management) system can automate your client attraction process.

Why Better Lead Capture = Bigger Profits – If you aren’t actively capturing emails and following up with leads then you are leaving a lot of money on the table

How to Maximize Profits from Existing Clients – How adding a system for cross-selling services can explode your profits.

The Facts Behind the Mystery Illness – Dr. Jen the Vet stops by with some brilliant advice about communicating and reassuring your pet care clients.

Vaccination Advice for Boarding Clients – Jen lays out her vaccination recommendations to better protect your clients’ dogs (and your business)

Huge thanks to Josh Hightower and Jen the Vet for sharing their wisdom in this week’s episode.

Enjoying this podcast? Then please subscribe and leave us a review.

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

Find out more about this week’s amazing guests below; 

Find out more about Dr Jen the Vet by going to DrJenthevet

Find out more about Josh Hightower and the pet industry’s first CRM sales engine by going to PetBizSuite

Episode Time Stamps

00.51 – Coming up in this week’s show… 02.16 – How Forever Stainless Steel provides maintenance free bathing systems03.11 – New Feature! Dog News06.53 – How to use scent news stories to help you sell more enrichment sessions08.50 – Dom’s marketing mission to help the pet industry12.39 – Is your pet business website a leaky bucket?17.06 – How to provide value for your clients on your website19.30 – The twin engines that drive your business growth24.04 – How to automate cross-sells in your pet business31.25 – Suffering from pet care software overwhelm!33.00 – Introducing Dr Jen Chatfield36.55 – How dog daycare owners can get in front of mystery illness rumours41.30 – Coming up on next weeks show, an interview with the creator of a premium pet care franchise…

Can you really run a thriving business, and still maintain a healthy and happy home life away from work? 

What happens to your relationship when the business faces real challenges?

Well, you are about to find out because in this week’s show, I’m talking to six couples who chose to build a pet business around their relationship, or should that be, build a relationship around their pet business! 

Either way you are in for a real treat with this episode, where we talk about the stresses, strains, strengths and weaknesses that you need to be aware of, as well as how to maintain good physical and mental health when you aren’t at work, and how to keep the business moving forward whilst you also stay true to your shared vision for your future together. 

Tune in to learn about;

Owning Your Superpower – Why you need to find out, and lean into what your individual business superpower is, to make your partnership stronger.

Business Down Time – Why it’s crucial you have downtime away from the business, and why you should schedule it into your routine.

Why Opposites Attract Really Works! – When both partners bring different skill sets you become the twin engines in your business.

The Bonus Business Courtship – Why going into business together forces you to learn about each other all over again.

The Business Couples Recipe – Why a shared vision, patience and constant communication are the keys to moving forward together through your business journey. 

Know thyself (and thy business partner) – Why staying grounded, putting your relationship first and prioritising your mental health over the financial health of the business, is crucial to ensure you have a long-lasting business and personal relationships

Huge thanks to all of the awesome couples who kindly gave up their time to share their story on this week’s show. 

Enjoying this podcast? Then please subscribe and leave us a review.

Huge thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. Featuring a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

Find out more about this week’s amazing guests below;

Find out more about Tamsin and Nigel’s business by going to AmblesideDogWalkers

Find out more about Allison and Henry’s business by going to ScoutsHonour

Find out more about Britt and Sully’s business by going to TheBarkYard

Find out more about Sarah and Pete’s business by going to k9Adventures

Find out more about Maria and Pete’s business by going to TheSighthoundSavoy

Find out more about Amy and Bill’s business by going to SocialPetHotel

Episode Time Stamps

01.02- The Valentines couples special episode! 01.51 – The reviews for the podcast are in…03.17 – How to subscribe to the Pet Boarding and Daycare magazine03.51 – How Pet Resort Hospitality Group can help you sell your business05.11 – Meet Tamsin and Nigel from Ambleside Pet Care11.56 – How Allison and Henry maintain balance in business21.17 – How Britt and Sully have successfully split their business roles23.55 – Why Pete has found the perfect business partner with his wife Sarah27.18 – How Maria and Pete from the Sighthound Savoy hatch and action business ideas31.19 – Meet Amy and Bill from Social Pet Hotel40.46 – What to do if you enjoyed this week’s show41.06 – Coming up in next week’s episode, discover the one system you need but don’t have…

Are you afraid to stepping away from a secure job and start your own pet business?

Would you like to avoid the common mistakes that new doggy daycare business owners make?

Then you’re in luck, because in this week’s show I’m talking to three pet business owners in the doggy daycare space.

One is around a month away from opening his first facility, the second has recently opened his first doggy daycare business after more than 10 years running a successful dog walking business, and I’m also speaking to an awesome couple who are just about to celebrate their first full year in business.

Tune in to discover;

The Diverse Routes to Pet Biz Freedom: Follow three different paths that dog lovers took to open their first facility

Leveraging Relationships: Why you should connect with established pet business owners who can help you move forward faster

Overcoming Regulatory Hurdles: How couple Britt and Sully had to rewrite the zoning laws to get their business opened

Crafting a Pre-Open Buzz: Why you need to build a waiting list LONG before you open your facility

The Value of Prudent Financial Planning: Why you need deep pockets and patience on your doggy daycare journey

Innovative Opening Offers: How Dan Reitman used a creative competition to create excitement and boost demand

And much, much more…

Huge thanks to Chris Kennedy, Britt Bolnick and Todd ‘Sully’ Sullivan, and Dan Reitman for sharing their amazing stories in this week’s show.

Enjoying this podcast? Then please subscribe and leave us a review.

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024.

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. Featuring a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can find out more about Chris Kennedy’s business by going to KennedyCanineCamp

You can find out more about Britt and Sully’s business by going to TheBarkYard

You can find out more about Dan Reitman’s new facility by going to DansPetCare

Episode Time Stamps

00.51 – Three doggy daycare start up stories in this week’s episode01.44 – Pet Business promotional ideas you can use this week04.27 – Forever Stainless Steel show sponsors05.49 – Meet Chris Kennedy from Kennedy K9 Camp12.23 – Meet Britt Bolnick and Todd Sullivan15.18 – From Pit Bull rescue to their first daycare24.15 – Meet Dan Reitman of Dan’s Pet Care30.25 – How Dan used Facebook groups to get help with his new venture40.25 – How to  use a competition to get eyes on your new business42.36 – Dan’s advice for new facility owners47.00 – Coming up next week’s valentines special…

Do you wish you could charge higher prices for the amazing service you offer?

Well, this week’s episode will help you bust out of that long hours/low pay mindset, because Dom is talking to Tim Jackson, a dog behaviourist and doggy daycare owner from the North East of England.

Tim started his pet care business as a side hustle to his vet nurse job, eventually adding more services, and staff members until he finally opened his daycare in 2009. He made the classic mistake of thinking he needed to charge low prices, which led to long hours, low profits and staffing struggles.

Then Tim invested in a business education that unleashed a passion and a talent for marketing that has transformed the business and elevated him above the competition. 

Tune in to discover;

• From Peanuts to Premium Prices: How Tim went from working long hours and charging low prices to offering premium pet care services
• Revolutionizing Doggy Daycare: How Tim Jackson re-imagined doggy daycare, transforming it from a basic service to an exciting experience for both pets and their owners.
• Mastering the Art of Upselling: The secret to introducing irresistible upsells, that significantly boosts revenue while enhancing customer satisfaction.
• Building a Brand That Resonates: How Tim crafted a compelling brand story that resonates deeply with his target audience, and positioned himself as a local expert through publishing and events.
• Personalizing Pet Care: Explore Tim’s innovative approach to personalizing pet care, creating an unparalleled experience that keeps customers coming back.
• Mentorship and Growth: Learn about the pivotal role mentorship played in Tim’s journey, offering crucial guidance and support that continually pushed him out of his comfort zone

And much, much more…

Enjoying this podcast? Then please subscribe and leave us a review.

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. Featuring a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic and his consulting services go to petbusinessmarketing.com

Thanks to this weeks guest Tim Jackson. You can find out more about Tim by going to Pets2Impress.com

Episode Time Stamps

00.51 – Early reviews for the podcast02.46 – What’s in the latest issue of PB & D magazine06.36 – Meet Tim Jackson, doggy daycare innovator13.25 – Too many services spoil the business22.30 – Tim’s amazing dog daycare upsell offers25.28 – Why enrichment is good for the dogs, staff and profits30.09 – How Tim won pet business marketer of the year33.05 – How writing a book turned Tim into a local, celebrity expert35.42 – Why Tim filmed a Christmas movie42.24 – Building a pet care business around your family44.30 – Coming up next week…

Welcome to the inaugural ‘pilot’ episode of the Pet Boarding and Daycare podcast, your ultimate resource to help unleash the next phase of your pet business growth.

Join your host Dominic Hodgson, as he shares what you can look forward to in the coming weeks and months, including real-time industry news, practical marketing tips, and insightful interviews with industry experts, all wrapped up in weekly show, delivered in Dom’s uniquely entertaining style.

In this opening episode Dom shares his pet business journey that took him from being a local dog walker in North East England, to a sales and marketing specialist, author of 8 books, international speaker and host of this show! 

Tune in to discover;

• Why your business origin story is crucial to help you connect with dog owners
• How to use your business failures to fuel future success
• Why targeting affluent dog owners leads to bigger profits (and a safer business)
• How to apply Walt Disney’s Law of Unlimited Abundance in your pet business
• And there’s a sneak peak at what’s coming up in future episodes

The great and the good from pet business podcasting community also pop in, and you’ll hear from The Pet Shop Girls, Dog Talk with Nick Benger, Pet Sitter Confessional, Doug the Dog Guy, Candace from the Pet Boss Podcast, Fern from Overdog Digital Podcast, and Amy Hillis from PACCC, as they gather to cheer on the launch of this new show.

Don’t forget to subscribe to the Pet Boarding and Daycare Podcast, so you don’t miss a single episode.

Episode Sponsored by Forever Stainless Steel and Pet Resort Hospitality Group; 

Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

Barkleighs next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. Featuring a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To grab your ticket or inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic, go to petbusinessmarketing.com

Episode Time Stamps

00:51 – Who Is This Podcast For?04:58 – The Importance of Sharing Origin Stories05:49 – Your Host Dominic’s Pet Industry Journey11:38 – Premium Pricing and Market Positioning15:05 – Show Sponsor: Forever Stainless Steel16:10 – Learning from Business Failures and Focusing on Marketing23:30 – Good Luck Messages from Industry Peers26:01 – Marketing Tips: Walt Disney’s Law of Unlimited Abundance34:22 – Show Sponsor: Pet Resort Hospitality Group35:39 – Interview Teaser: Disney’s Customer Service Approach37:09 – The Role of Lead Generation in Marketing38:58 – Selling Services through Helpful Content40:07 – Effective Copywriting and Understanding Your Audience42:51 – Encouraging a Proactive Approach to Learning and Marketing45:32 – Info About the Upcoming Pet Boarding and Daycare Expo48:22 – What’s in Next Weeks Show49:32 – Don’t forget to subscribe